Deadspin | Men’s NCAA Tournament TV ratings best in 30-plus years

Deadspin | Men’s NCAA Tournament TV ratings best in 30-plus years

Mar 21, 2026; Oklahoma City, OK, USA; The March Madness logo is seen prior to game between the Texas A&M Aggies and Houston Cougars in the second round of the men’s 2026 NCAA Tournament at Paycom Center. Mandatory Credit: William Purnell-Imagn Images

As the Final Four approaches, some blocks of the 2026 men’s NCAA Tournament have been the most watched in more than 30 years, according to Nielsen Big Data + Panel numbers released Wednesday.

CBS Sports and TNT Sports averaged 10.3 million viewers through last weekend’s Elite Eight, making it the most watched NCAA Tournament over two weekends since 1993. Those numbers are up 9%.

The UConn-Duke thriller in the Elite Eight peaked at 18.9 million viewers for the conclusion and averaged 13.4 million viewers.

The early primetime window of the Sweet 16 last week, which included Duke-St. John’s and Michigan-Alabama games, averaged 14.2 million viewers, which is up 38%. It is the most watched early primetime window of the Sweet 16 since 1992.

Every game of the Sweet 16 and Elite Eight had better viewership numbers than last year.

Nielsen’s relatively new Big Data + Panel ratings, which was accredited just over a year ago, is a hybrid of cable and satellite ratings, along with viewership numbers from smart TVs. The data is taken from 45 million households and 75 million devices, according to Variety.

–Field Level Media

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#torturous #career #MLB #history">The most torturous career in MLB history  A few months ago I happened to be taking a close look at the 1987-88 Arizona Wildcats men’s hoops team and noticed that while they couldn’t punctuate an exceptional season with a championship, much of their team atoned for that at the next level, with flying colors. But while Steve Kerr, Sean Elliott, and Jud Buechler combined to win 13 NBA titles, the theme of coming up agonizingly short never ended for their teammate, Kenny Lofton.A baseball convert who flourished throughout a 17-year big league career, I was aware Lofton had never won a World Series. But when I took a year-by-year magnifying glass to his career and the specific permutation of teams he played for and how their seasons unfolded, it was the type of one-in-a-gazillion story that seemed too bizarre to be true.In a parallel universe, Lofton’s hands are littered with rings. Seemingly every year his team was the odds-on favorite to win it all entering October, and/or his team lost a playoff series in which his opponent was buried with all but the final nail in the coffin before coming back from the dead. Pitch a script of his career to Hollywood, and they’d laugh you out of the room. But that was the reality of the odyssey that was Kenny Lofton’s big league career.  #torturous #career #MLB #history

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