Deadspin | Ryder Cup organizers defend nearly doubled ticket prices for ’27 
Oct 1, 2023; Rome, ITA; Team Europe captain Luke Donald poses with the Ryder Cup after Team Europe beat Team USA during the final day of the 44th Ryder Cup golf competition at Marco Simone Golf and Country Club. Mandatory Credit: Kyle Terada-Imagn Images Ryder Cup organizers are defending nearly doubling ticket prices for the 2027 event in Limerick, Ireland, from the last time Europe hosted the event in 2023.
Daily tickets to Adare Manor Golf Club, which will go on sale to Irish residents Friday before opening for the rest of the world in a ballot June 3, will be the most expensive in European Ryder Cup history at 499 euros ($584.45 USD). That’s a steep increase from the 260 euros ($304.54) that a daily ticket cost for the 2023 Ryder Cup in Rome.
“We acknowledge it’s an increase from Rome,” Richard Atkinson, the European Tour Group’s chief Ryder Cup officer, told BBC.
“That was four years ago and a lot has happened in the world since then. We are lower than Bethpage. We’ve tried to make this as accessible as possible to a wide demographic of people. Our practice day tickets will be from 89 euros and juniors from 20 euros.
“Our prices are proportionate to a global sporting event. This event has grown in stature and profile, it’s one of the biggest sporting events in the world. We’re confident in our pricing but we’ve made it accessible to everyone.”
Daily tickets for the 2025 Ryder Cup at Bethpage Black Golf Course in Farmingdale, N.Y., cost $750 USD (640.34 euros).
This will be the first Ryder Cup in Ireland since the K Club in Kildare hosted the 2006 event. It also has a chance to be a historic one as Luke Donald seeks to become the first captain to lead his team to three straight Ryder Cup titles after Europe became the first visiting side to win since 2012 with its 15-13 victory in the U.S. last year.
Regarding the price hike, Atkinson discussed a number of ways in which officials are attempting to make the 2027 event the most fan-friendly Ryder Cup Europe has ever hosted.
“We have significant focus on the fan experience on site and from the moment the people arrive at 6:30 in the morning, they’ll be entertained not only by 24 of the best golfers in the world but also outside of the ropes, we’ll have an extensive entertainment program to keep the fans engaged,” he said. “We’ll have over 20,000 grandstand seats at Adare, that’s a record for any European Ryder Cup, we’ll have big screens on every hole.”
Higher prices don’t seem to be affecting the interest level. Atkinson told BBC that even before tickets go on sale, demand has been quite high as they expect about 250,000 fans in attendance over the course of the week.
“We’ve already had over a half a million people register their interest for tickets, so that tells you how significant the demand is,” Atkinson said.
“This is likely to be one of the largest we’ve ever delivered and one of the largest events to come to the island of Ireland so we couldn’t be more excited.”
–Field Level Media
#Deadspin #Ryder #Cup #organizers #defend #doubled #ticket #prices
Oct 1, 2023; Rome, ITA; Team Europe captain Luke Donald poses with the Ryder Cup after Team Europe beat Team USA during the final day of the 44th Ryder Cup golf competition at Marco Simone Golf and Country Club. Mandatory Credit: Kyle Terada-Imagn Images Ryder Cup organizers are defending nearly doubling ticket prices for the 2027 event in Limerick, Ireland, from the last time Europe hosted the event in 2023.
Daily tickets to Adare Manor Golf Club, which will go on sale to Irish residents Friday before opening for the rest of the world in a ballot June 3, will be the most expensive in European Ryder Cup history at 499 euros ($584.45 USD). That’s a steep increase from the 260 euros ($304.54) that a daily ticket cost for the 2023 Ryder Cup in Rome.
“We acknowledge it’s an increase from Rome,” Richard Atkinson, the European Tour Group’s chief Ryder Cup officer, told BBC.
“That was four years ago and a lot has happened in the world since then. We are lower than Bethpage. We’ve tried to make this as accessible as possible to a wide demographic of people. Our practice day tickets will be from 89 euros and juniors from 20 euros.
“Our prices are proportionate to a global sporting event. This event has grown in stature and profile, it’s one of the biggest sporting events in the world. We’re confident in our pricing but we’ve made it accessible to everyone.”
Daily tickets for the 2025 Ryder Cup at Bethpage Black Golf Course in Farmingdale, N.Y., cost $750 USD (640.34 euros).
This will be the first Ryder Cup in Ireland since the K Club in Kildare hosted the 2006 event. It also has a chance to be a historic one as Luke Donald seeks to become the first captain to lead his team to three straight Ryder Cup titles after Europe became the first visiting side to win since 2012 with its 15-13 victory in the U.S. last year.
Regarding the price hike, Atkinson discussed a number of ways in which officials are attempting to make the 2027 event the most fan-friendly Ryder Cup Europe has ever hosted.
“We have significant focus on the fan experience on site and from the moment the people arrive at 6:30 in the morning, they’ll be entertained not only by 24 of the best golfers in the world but also outside of the ropes, we’ll have an extensive entertainment program to keep the fans engaged,” he said. “We’ll have over 20,000 grandstand seats at Adare, that’s a record for any European Ryder Cup, we’ll have big screens on every hole.”
Higher prices don’t seem to be affecting the interest level. Atkinson told BBC that even before tickets go on sale, demand has been quite high as they expect about 250,000 fans in attendance over the course of the week.
“We’ve already had over a half a million people register their interest for tickets, so that tells you how significant the demand is,” Atkinson said.
“This is likely to be one of the largest we’ve ever delivered and one of the largest events to come to the island of Ireland so we couldn’t be more excited.”
–Field Level Media
![Deadspin | SEC notebook: Missouri RB Ahmad Hardy cleared after shooting; recovery timeline TBD Missouri Tigers running back Ahmad Hardy (29) reacts to his first down pickup during the first quarter of the TaxSlayer Gator Bowl at EverBank Stadium, Saturday, Dec. 27, 2025, in Jacksonville. Fla. [Corey Perrine/Florida Times-Union] Missouri running back Ahmad Hardy has been medically cleared for football activities just over two months after being shot in the upper leg, head coach Eli Drinkwitz announced Monday. Hardy was shot while attending an outdoor concert on May 10 in Laurel, Miss. “We anticipate he will make a recovery, but what that recovery will look like after having a bullet strike you is still to be determined,” Drinkwitz said Monday at SEC Media Days. “We do not know exactly what the return to play progression is because there’s not a lot of literature to that on this. “We do anticipate this return to play protocol could take anywhere from five-to-eight weeks, and at the end of the eight weeks, we still don’t know what the recovery will be — is he the same Ahmad Hardy as he was last year? My anticipation and what I’ve seen and the way he’s attacked his rehab, he’s going to be a better Ahmad Hardy than he was before.” Drinkwitz said Hardy likely learned an important lesson during the ordeal. “I think there’s a youthfulness feel of invincibility for all of these guys right now from 18 to 22 (years) old, and they’re empowered more now than they’ve ever been before, whether that’s financially or influence,” Drinkwitz said. “I think for Ahmad, there was that moment there where he realized he was mortal, and there could be really bad outcomes if you don’t make the right decisions consistently. “It was an unfortunate accident, incident and it wasn’t something he had any intention, nobody did. When you go to a concert, you don’t expect to be a victim of a random act of violence, especially gun violence. But I’ve been very, very proud of the way he has approached his recovery. This was a great opportunity for Ahmad to learn and for our student-athletes to learn. Also a great reminder there’s no place for gun violence in this world and that we need to do a better job of policing gun violence.” Missouri opens the 2026 season on Sept. 3 against Arkansas-Pine Bluff in Columbia, Mo. That is approximately 6 1/2 weeks into the recovery timeline. Hardy, 20, is a Mississippi native. He began his career at Louisiana-Monroe, where he was named the 2024 Sun Belt Conference Freshman of the Year after he led the conference in rushing yards (1,351) and rushing touchdowns (13) on 237 attempts. He transferred to Missouri, where he ranked second among FBS players with 1,649 rushing yards last season, a mark that broke the Tigers’ single-season record. He earned SEC Newcomer of the Year honors, was a finalist for the Doak Walker Award and a consensus All-American while scoring 16 TDs and averaging 6.4 yards on his 256 rushing attempts. –Oklahoma not noticing newfound national respect A year ago, there were some valid questions about Brett Venables’ future at Oklahoma. After 6-7 campaigns in two of his first three seasons, the Sooners needed a breakthrough in 2025 for their coach’s sake. They delivered just that, finishing a 10-2 regular season, earning the No. 8 seed in the College Football Playoff and hosting a first-round game they lost to Alabama. Now, Venables enters Year 5 at Oklahoma on a cooler seat and with higher expectations. Quarterback John Mateer is back and fully recovered from the throwing hand injury that limited him last season. A number of key pieces from the Sooners’ stellar defense are also back this fall. The coach is trying not to give any of that attention much mind. “We focus on things that we can control,” Venables said. “Do you ever use that as a motivation for a guy to maybe humble a guy? Absolutely. But at the end of the day this is a game of performance, this is a game that’s about the work, and this is a game where it’s decided on the field.” His Sooners will get to prove their worth early in the season, playing at Michigan, at Georgia and facing Texas in Dallas in their first five games of the season. –Will Stein brings extreme confidence to Kentucky When it comes to Kentucky, football isn’t the first sport that comes to mind. But with the confidence that first-year coach Will Stein is bringing to the Wildcats, he certainly believes that will change. Stein, who rose to prominence as Oregon’s offensive coordinator the last three seasons, takes over a program that has won double-digit games just twice since 1977. As the 36-year-old Louisville native took the podium Monday, he took the opportunity presented by a reporter asking him why he believes he’ll win big in Lexington to demonstrate his strong self-belief. “I think because of me, to be honest,” Stein said. “Because of me. I think I know what it takes. I’ve seen it at the highest levels. I know what it takes to recruit at this level. You’ve just got to believe, man. You’ve just got to put the ball down and play. There’s not really (much) else to be said.” –Field Level Media #Deadspin #SEC #notebook #Missouri #Ahmad #Hardy #cleared #shooting #recovery #timeline #TBD](https://images.deadspin.com/tr:w-1200,fo-auto/27891314.jpg "Deadspin | SEC notebook: Missouri RB Ahmad Hardy cleared after shooting; recovery timeline TBD Missouri Tigers running back Ahmad Hardy (29) reacts to his first down pickup during the first quarter of the TaxSlayer Gator Bowl at EverBank Stadium, Saturday, Dec. 27, 2025, in Jacksonville. Fla. [Corey Perrine/Florida Times-Union] Missouri running back Ahmad Hardy has been medically cleared for football activities just over two months after being shot in the upper leg, head coach Eli Drinkwitz announced Monday. Hardy was shot while attending an outdoor concert on May 10 in Laurel, Miss. “We anticipate he will make a recovery, but what that recovery will look like after having a bullet strike you is still to be determined,” Drinkwitz said Monday at SEC Media Days. “We do not know exactly what the return to play progression is because there’s not a lot of literature to that on this. “We do anticipate this return to play protocol could take anywhere from five-to-eight weeks, and at the end of the eight weeks, we still don’t know what the recovery will be — is he the same Ahmad Hardy as he was last year? My anticipation and what I’ve seen and the way he’s attacked his rehab, he’s going to be a better Ahmad Hardy than he was before.” Drinkwitz said Hardy likely learned an important lesson during the ordeal. “I think there’s a youthfulness feel of invincibility for all of these guys right now from 18 to 22 (years) old, and they’re empowered more now than they’ve ever been before, whether that’s financially or influence,” Drinkwitz said. “I think for Ahmad, there was that moment there where he realized he was mortal, and there could be really bad outcomes if you don’t make the right decisions consistently. “It was an unfortunate accident, incident and it wasn’t something he had any intention, nobody did. When you go to a concert, you don’t expect to be a victim of a random act of violence, especially gun violence. But I’ve been very, very proud of the way he has approached his recovery. This was a great opportunity for Ahmad to learn and for our student-athletes to learn. Also a great reminder there’s no place for gun violence in this world and that we need to do a better job of policing gun violence.” Missouri opens the 2026 season on Sept. 3 against Arkansas-Pine Bluff in Columbia, Mo. That is approximately 6 1/2 weeks into the recovery timeline. Hardy, 20, is a Mississippi native. He began his career at Louisiana-Monroe, where he was named the 2024 Sun Belt Conference Freshman of the Year after he led the conference in rushing yards (1,351) and rushing touchdowns (13) on 237 attempts. He transferred to Missouri, where he ranked second among FBS players with 1,649 rushing yards last season, a mark that broke the Tigers’ single-season record. He earned SEC Newcomer of the Year honors, was a finalist for the Doak Walker Award and a consensus All-American while scoring 16 TDs and averaging 6.4 yards on his 256 rushing attempts. –Oklahoma not noticing newfound national respect A year ago, there were some valid questions about Brett Venables’ future at Oklahoma. After 6-7 campaigns in two of his first three seasons, the Sooners needed a breakthrough in 2025 for their coach’s sake. They delivered just that, finishing a 10-2 regular season, earning the No. 8 seed in the College Football Playoff and hosting a first-round game they lost to Alabama. Now, Venables enters Year 5 at Oklahoma on a cooler seat and with higher expectations. Quarterback John Mateer is back and fully recovered from the throwing hand injury that limited him last season. A number of key pieces from the Sooners’ stellar defense are also back this fall. The coach is trying not to give any of that attention much mind. “We focus on things that we can control,” Venables said. “Do you ever use that as a motivation for a guy to maybe humble a guy? Absolutely. But at the end of the day this is a game of performance, this is a game that’s about the work, and this is a game where it’s decided on the field.” His Sooners will get to prove their worth early in the season, playing at Michigan, at Georgia and facing Texas in Dallas in their first five games of the season. –Will Stein brings extreme confidence to Kentucky When it comes to Kentucky, football isn’t the first sport that comes to mind. But with the confidence that first-year coach Will Stein is bringing to the Wildcats, he certainly believes that will change. Stein, who rose to prominence as Oregon’s offensive coordinator the last three seasons, takes over a program that has won double-digit games just twice since 1977. As the 36-year-old Louisville native took the podium Monday, he took the opportunity presented by a reporter asking him why he believes he’ll win big in Lexington to demonstrate his strong self-belief. “I think because of me, to be honest,” Stein said. “Because of me. I think I know what it takes. I’ve seen it at the highest levels. I know what it takes to recruit at this level. You’ve just got to believe, man. You’ve just got to put the ball down and play. There’s not really (much) else to be said.” –Field Level Media #Deadspin #SEC #notebook #Missouri #Ahmad #Hardy #cleared #shooting #recovery #timeline #TBD")
![Deadspin | SEC notebook: Missouri RB Ahmad Hardy cleared after shooting; recovery timeline TBD Missouri Tigers running back Ahmad Hardy (29) reacts to his first down pickup during the first quarter of the TaxSlayer Gator Bowl at EverBank Stadium, Saturday, Dec. 27, 2025, in Jacksonville. Fla. [Corey Perrine/Florida Times-Union] Missouri running back Ahmad Hardy has been medically cleared for football activities just over two months after being shot in the upper leg, head coach Eli Drinkwitz announced Monday. Hardy was shot while attending an outdoor concert on May 10 in Laurel, Miss. “We anticipate he will make a recovery, but what that recovery will look like after having a bullet strike you is still to be determined,” Drinkwitz said Monday at SEC Media Days. “We do not know exactly what the return to play progression is because there’s not a lot of literature to that on this. “We do anticipate this return to play protocol could take anywhere from five-to-eight weeks, and at the end of the eight weeks, we still don’t know what the recovery will be — is he the same Ahmad Hardy as he was last year? My anticipation and what I’ve seen and the way he’s attacked his rehab, he’s going to be a better Ahmad Hardy than he was before.” Drinkwitz said Hardy likely learned an important lesson during the ordeal. “I think there’s a youthfulness feel of invincibility for all of these guys right now from 18 to 22 (years) old, and they’re empowered more now than they’ve ever been before, whether that’s financially or influence,” Drinkwitz said. “I think for Ahmad, there was that moment there where he realized he was mortal, and there could be really bad outcomes if you don’t make the right decisions consistently. “It was an unfortunate accident, incident and it wasn’t something he had any intention, nobody did. When you go to a concert, you don’t expect to be a victim of a random act of violence, especially gun violence. But I’ve been very, very proud of the way he has approached his recovery. This was a great opportunity for Ahmad to learn and for our student-athletes to learn. Also a great reminder there’s no place for gun violence in this world and that we need to do a better job of policing gun violence.” Missouri opens the 2026 season on Sept. 3 against Arkansas-Pine Bluff in Columbia, Mo. That is approximately 6 1/2 weeks into the recovery timeline. Hardy, 20, is a Mississippi native. He began his career at Louisiana-Monroe, where he was named the 2024 Sun Belt Conference Freshman of the Year after he led the conference in rushing yards (1,351) and rushing touchdowns (13) on 237 attempts. He transferred to Missouri, where he ranked second among FBS players with 1,649 rushing yards last season, a mark that broke the Tigers’ single-season record. He earned SEC Newcomer of the Year honors, was a finalist for the Doak Walker Award and a consensus All-American while scoring 16 TDs and averaging 6.4 yards on his 256 rushing attempts. –Oklahoma not noticing newfound national respect A year ago, there were some valid questions about Brett Venables’ future at Oklahoma. After 6-7 campaigns in two of his first three seasons, the Sooners needed a breakthrough in 2025 for their coach’s sake. They delivered just that, finishing a 10-2 regular season, earning the No. 8 seed in the College Football Playoff and hosting a first-round game they lost to Alabama. Now, Venables enters Year 5 at Oklahoma on a cooler seat and with higher expectations. Quarterback John Mateer is back and fully recovered from the throwing hand injury that limited him last season. A number of key pieces from the Sooners’ stellar defense are also back this fall. The coach is trying not to give any of that attention much mind. “We focus on things that we can control,” Venables said. “Do you ever use that as a motivation for a guy to maybe humble a guy? Absolutely. But at the end of the day this is a game of performance, this is a game that’s about the work, and this is a game where it’s decided on the field.” His Sooners will get to prove their worth early in the season, playing at Michigan, at Georgia and facing Texas in Dallas in their first five games of the season. –Will Stein brings extreme confidence to Kentucky When it comes to Kentucky, football isn’t the first sport that comes to mind. But with the confidence that first-year coach Will Stein is bringing to the Wildcats, he certainly believes that will change. Stein, who rose to prominence as Oregon’s offensive coordinator the last three seasons, takes over a program that has won double-digit games just twice since 1977. As the 36-year-old Louisville native took the podium Monday, he took the opportunity presented by a reporter asking him why he believes he’ll win big in Lexington to demonstrate his strong self-belief. “I think because of me, to be honest,” Stein said. “Because of me. I think I know what it takes. I’ve seen it at the highest levels. I know what it takes to recruit at this level. You’ve just got to believe, man. You’ve just got to put the ball down and play. There’s not really (much) else to be said.” –Field Level Media #Deadspin #SEC #notebook #Missouri #Ahmad #Hardy #cleared #shooting #recovery #timeline #TBD](https://i3.wp.com/images.deadspin.com/tr:w-1200,fo-auto/27891314.jpg?ssl=1 "Deadspin | SEC notebook: Missouri RB Ahmad Hardy cleared after shooting; recovery timeline TBD Missouri Tigers running back Ahmad Hardy (29) reacts to his first down pickup during the first quarter of the TaxSlayer Gator Bowl at EverBank Stadium, Saturday, Dec. 27, 2025, in Jacksonville. Fla. [Corey Perrine/Florida Times-Union] Missouri running back Ahmad Hardy has been medically cleared for football activities just over two months after being shot in the upper leg, head coach Eli Drinkwitz announced Monday. Hardy was shot while attending an outdoor concert on May 10 in Laurel, Miss. “We anticipate he will make a recovery, but what that recovery will look like after having a bullet strike you is still to be determined,” Drinkwitz said Monday at SEC Media Days. “We do not know exactly what the return to play progression is because there’s not a lot of literature to that on this. “We do anticipate this return to play protocol could take anywhere from five-to-eight weeks, and at the end of the eight weeks, we still don’t know what the recovery will be — is he the same Ahmad Hardy as he was last year? My anticipation and what I’ve seen and the way he’s attacked his rehab, he’s going to be a better Ahmad Hardy than he was before.” Drinkwitz said Hardy likely learned an important lesson during the ordeal. “I think there’s a youthfulness feel of invincibility for all of these guys right now from 18 to 22 (years) old, and they’re empowered more now than they’ve ever been before, whether that’s financially or influence,” Drinkwitz said. “I think for Ahmad, there was that moment there where he realized he was mortal, and there could be really bad outcomes if you don’t make the right decisions consistently. “It was an unfortunate accident, incident and it wasn’t something he had any intention, nobody did. When you go to a concert, you don’t expect to be a victim of a random act of violence, especially gun violence. But I’ve been very, very proud of the way he has approached his recovery. This was a great opportunity for Ahmad to learn and for our student-athletes to learn. Also a great reminder there’s no place for gun violence in this world and that we need to do a better job of policing gun violence.” Missouri opens the 2026 season on Sept. 3 against Arkansas-Pine Bluff in Columbia, Mo. That is approximately 6 1/2 weeks into the recovery timeline. Hardy, 20, is a Mississippi native. He began his career at Louisiana-Monroe, where he was named the 2024 Sun Belt Conference Freshman of the Year after he led the conference in rushing yards (1,351) and rushing touchdowns (13) on 237 attempts. He transferred to Missouri, where he ranked second among FBS players with 1,649 rushing yards last season, a mark that broke the Tigers’ single-season record. He earned SEC Newcomer of the Year honors, was a finalist for the Doak Walker Award and a consensus All-American while scoring 16 TDs and averaging 6.4 yards on his 256 rushing attempts. –Oklahoma not noticing newfound national respect A year ago, there were some valid questions about Brett Venables’ future at Oklahoma. After 6-7 campaigns in two of his first three seasons, the Sooners needed a breakthrough in 2025 for their coach’s sake. They delivered just that, finishing a 10-2 regular season, earning the No. 8 seed in the College Football Playoff and hosting a first-round game they lost to Alabama. Now, Venables enters Year 5 at Oklahoma on a cooler seat and with higher expectations. Quarterback John Mateer is back and fully recovered from the throwing hand injury that limited him last season. A number of key pieces from the Sooners’ stellar defense are also back this fall. The coach is trying not to give any of that attention much mind. “We focus on things that we can control,” Venables said. “Do you ever use that as a motivation for a guy to maybe humble a guy? Absolutely. But at the end of the day this is a game of performance, this is a game that’s about the work, and this is a game where it’s decided on the field.” His Sooners will get to prove their worth early in the season, playing at Michigan, at Georgia and facing Texas in Dallas in their first five games of the season. –Will Stein brings extreme confidence to Kentucky When it comes to Kentucky, football isn’t the first sport that comes to mind. But with the confidence that first-year coach Will Stein is bringing to the Wildcats, he certainly believes that will change. Stein, who rose to prominence as Oregon’s offensive coordinator the last three seasons, takes over a program that has won double-digit games just twice since 1977. As the 36-year-old Louisville native took the podium Monday, he took the opportunity presented by a reporter asking him why he believes he’ll win big in Lexington to demonstrate his strong self-belief. “I think because of me, to be honest,” Stein said. “Because of me. I think I know what it takes. I’ve seen it at the highest levels. I know what it takes to recruit at this level. You’ve just got to believe, man. You’ve just got to put the ball down and play. There’s not really (much) else to be said.” –Field Level Media #Deadspin #SEC #notebook #Missouri #Ahmad #Hardy #cleared #shooting #recovery #timeline #TBD")
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