Deadspin | Ryder Cup organizers defend nearly doubled ticket prices for ’27 
Oct 1, 2023; Rome, ITA; Team Europe captain Luke Donald poses with the Ryder Cup after Team Europe beat Team USA during the final day of the 44th Ryder Cup golf competition at Marco Simone Golf and Country Club. Mandatory Credit: Kyle Terada-Imagn Images Ryder Cup organizers are defending nearly doubling ticket prices for the 2027 event in Limerick, Ireland, from the last time Europe hosted the event in 2023.
Daily tickets to Adare Manor Golf Club, which will go on sale to Irish residents Friday before opening for the rest of the world in a ballot June 3, will be the most expensive in European Ryder Cup history at 499 euros ($584.45 USD). That’s a steep increase from the 260 euros ($304.54) that a daily ticket cost for the 2023 Ryder Cup in Rome.
“We acknowledge it’s an increase from Rome,” Richard Atkinson, the European Tour Group’s chief Ryder Cup officer, told BBC.
“That was four years ago and a lot has happened in the world since then. We are lower than Bethpage. We’ve tried to make this as accessible as possible to a wide demographic of people. Our practice day tickets will be from 89 euros and juniors from 20 euros.
“Our prices are proportionate to a global sporting event. This event has grown in stature and profile, it’s one of the biggest sporting events in the world. We’re confident in our pricing but we’ve made it accessible to everyone.”
Daily tickets for the 2025 Ryder Cup at Bethpage Black Golf Course in Farmingdale, N.Y., cost $750 USD (640.34 euros).
This will be the first Ryder Cup in Ireland since the K Club in Kildare hosted the 2006 event. It also has a chance to be a historic one as Luke Donald seeks to become the first captain to lead his team to three straight Ryder Cup titles after Europe became the first visiting side to win since 2012 with its 15-13 victory in the U.S. last year.
Regarding the price hike, Atkinson discussed a number of ways in which officials are attempting to make the 2027 event the most fan-friendly Ryder Cup Europe has ever hosted.
“We have significant focus on the fan experience on site and from the moment the people arrive at 6:30 in the morning, they’ll be entertained not only by 24 of the best golfers in the world but also outside of the ropes, we’ll have an extensive entertainment program to keep the fans engaged,” he said. “We’ll have over 20,000 grandstand seats at Adare, that’s a record for any European Ryder Cup, we’ll have big screens on every hole.”
Higher prices don’t seem to be affecting the interest level. Atkinson told BBC that even before tickets go on sale, demand has been quite high as they expect about 250,000 fans in attendance over the course of the week.
“We’ve already had over a half a million people register their interest for tickets, so that tells you how significant the demand is,” Atkinson said.
“This is likely to be one of the largest we’ve ever delivered and one of the largest events to come to the island of Ireland so we couldn’t be more excited.”
–Field Level Media
#Deadspin #Ryder #Cup #organizers #defend #doubled #ticket #prices
Oct 1, 2023; Rome, ITA; Team Europe captain Luke Donald poses with the Ryder Cup after Team Europe beat Team USA during the final day of the 44th Ryder Cup golf competition at Marco Simone Golf and Country Club. Mandatory Credit: Kyle Terada-Imagn Images Ryder Cup organizers are defending nearly doubling ticket prices for the 2027 event in Limerick, Ireland, from the last time Europe hosted the event in 2023.
Daily tickets to Adare Manor Golf Club, which will go on sale to Irish residents Friday before opening for the rest of the world in a ballot June 3, will be the most expensive in European Ryder Cup history at 499 euros ($584.45 USD). That’s a steep increase from the 260 euros ($304.54) that a daily ticket cost for the 2023 Ryder Cup in Rome.
“We acknowledge it’s an increase from Rome,” Richard Atkinson, the European Tour Group’s chief Ryder Cup officer, told BBC.
“That was four years ago and a lot has happened in the world since then. We are lower than Bethpage. We’ve tried to make this as accessible as possible to a wide demographic of people. Our practice day tickets will be from 89 euros and juniors from 20 euros.
“Our prices are proportionate to a global sporting event. This event has grown in stature and profile, it’s one of the biggest sporting events in the world. We’re confident in our pricing but we’ve made it accessible to everyone.”
Daily tickets for the 2025 Ryder Cup at Bethpage Black Golf Course in Farmingdale, N.Y., cost $750 USD (640.34 euros).
This will be the first Ryder Cup in Ireland since the K Club in Kildare hosted the 2006 event. It also has a chance to be a historic one as Luke Donald seeks to become the first captain to lead his team to three straight Ryder Cup titles after Europe became the first visiting side to win since 2012 with its 15-13 victory in the U.S. last year.
Regarding the price hike, Atkinson discussed a number of ways in which officials are attempting to make the 2027 event the most fan-friendly Ryder Cup Europe has ever hosted.
“We have significant focus on the fan experience on site and from the moment the people arrive at 6:30 in the morning, they’ll be entertained not only by 24 of the best golfers in the world but also outside of the ropes, we’ll have an extensive entertainment program to keep the fans engaged,” he said. “We’ll have over 20,000 grandstand seats at Adare, that’s a record for any European Ryder Cup, we’ll have big screens on every hole.”
Higher prices don’t seem to be affecting the interest level. Atkinson told BBC that even before tickets go on sale, demand has been quite high as they expect about 250,000 fans in attendance over the course of the week.
“We’ve already had over a half a million people register their interest for tickets, so that tells you how significant the demand is,” Atkinson said.
“This is likely to be one of the largest we’ve ever delivered and one of the largest events to come to the island of Ireland so we couldn’t be more excited.”
–Field Level Media
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