Last year, Mickey Mouse’s appearance in Steamboat Willie became public domain, ushering in tons of horror parodies of Disney’s iconic mascot. The Walt Disney Company gave films such as the David Howard Thornton-starring Screamboat a pass, but apparently, it thinks there’s a limit on just how much other companies can get away with using Mickey’s iconic nautical depiction.
Disney has found itself in lawsuits after enforcing its intellectual property rights to its characters in Steamboat Willie against two companies seeking to utilize Mickey for marketing and retail purposes. According to the Hollywood Reporter, Morgan & Morgan, a U.S.-based personal injury law firm, attempted to use Steamboat Willie in a commercial, which Disney met with resistance. THR further reports that a jewelry company, Satéur, attempted to pass off merch with Steamboat Willie as official—which is where the legality gets all murky in Disney’s eyes.
Disney stands firm that despite the short being public domain, that doesn’t mean competitors can infringe on trademarks that protect its brands, which it maintains include various representations of Mickey Mouse, as the character has been iterated on for almost a century since Steamboat Willie‘s release. The lawsuit states that Disney has a history of “aggressive enforcement of intellectual property rights,” exemplified in the company’s “refusal to disclaim an intent to engage in enforcement against” Morgan & Morgan and Satéur.
Kelly Klaus, a lawyer for the complaint, was quoted in the complaint as clarifying that these companies, Satéur in particular, “infringe Disney’s continuing rights over its trademarks that identify Disney as the source of goods and services and to profit off the goodwill that Disney has built with the public over decades,” and “As Disney has stated publicly, while copyright expired on the Steamboat Willie motion picture, Mickey Mouse will continue to play a leading role as a global ambassador for Disney.”
Morgan & Morgan used the Steamboat versions of Mickey and Minnie Mouse in an advert that sees Mickey crash a steamboat into Minnie’s car, prompting her to call the injury firm, and at the very least discloses that the video is not associated or endorsed by Disney. Its use along with horror movies using the character in parody is one thing, but it’s another when companies attempt to pass off the character as endorsing their goods and services. Satéur, on the other hand, seems to fall into the latter category, as the THR story reports that multiple complaints by consumers have been filed to the Better Business Bureau for the shoddy accessories they were misled into buying, thinking they were official Disney products.
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![Believe It: ‘Naruto’ Gets In On the Anime Trading Card Game Craze
The Naruto anime turns 25 next year, and to mark the occasion, it’s getting a new trading card game. Developed by Bandai Card Games, the TCG will be a strategy-focused experience for the competitive-minded folk. Along with the big anniversary milestone, this’ll be the franchise’s first dip into the trading card waters since the early 2010s. Since then, Bandai’s been gradually putting out similar games for popular shonen like Digimon, One Piece, and Dragon Ball. As a member of the Big Three and important to shonen culture, it makes sense Naruto gets a fresh game. In a brief statement, Naruto creator Masashi Kishimoto expressed joy at his franchise “growing larger once again. I truly hope these cards find their way to both their hands and your hearts.” Kishimoto also drew artwork for the TCG featuring the teen versions of Boruto’s dad and his longtime best bud Sasuke Uchiha, and they’re the stars of the trailer below. [embed]https://www.youtube.com/watch?v=MefaL2fKvzk[/embed] Bandai’s keeping mum for now on how Naruto Card Game plays or even what characters will be in it. Details will be revealed at Gen Con Indy, where attendees will also get to play it for themselves. The annual tabletop game convention runs from July 30-August 2 this year, and playtests will run during the whole event. Each one-hour session is free, and you can get tickets here. If you can’t make it, then you’ll surely see more of it before the TCG hits stores in 2027. It’s probably not the only thing being cooked up to honor the anime—after all, Pierrot never did release those four brand-new episodes to celebrate the 20th anniversary. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Naruto #Anime #Trading #Card #Game #CrazeBandai,Naruto,Trading Cards Believe It: ‘Naruto’ Gets In On the Anime Trading Card Game Craze
The Naruto anime turns 25 next year, and to mark the occasion, it’s getting a new trading card game. Developed by Bandai Card Games, the TCG will be a strategy-focused experience for the competitive-minded folk. Along with the big anniversary milestone, this’ll be the franchise’s first dip into the trading card waters since the early 2010s. Since then, Bandai’s been gradually putting out similar games for popular shonen like Digimon, One Piece, and Dragon Ball. As a member of the Big Three and important to shonen culture, it makes sense Naruto gets a fresh game. In a brief statement, Naruto creator Masashi Kishimoto expressed joy at his franchise “growing larger once again. I truly hope these cards find their way to both their hands and your hearts.” Kishimoto also drew artwork for the TCG featuring the teen versions of Boruto’s dad and his longtime best bud Sasuke Uchiha, and they’re the stars of the trailer below. [embed]https://www.youtube.com/watch?v=MefaL2fKvzk[/embed] Bandai’s keeping mum for now on how Naruto Card Game plays or even what characters will be in it. Details will be revealed at Gen Con Indy, where attendees will also get to play it for themselves. The annual tabletop game convention runs from July 30-August 2 this year, and playtests will run during the whole event. Each one-hour session is free, and you can get tickets here. If you can’t make it, then you’ll surely see more of it before the TCG hits stores in 2027. It’s probably not the only thing being cooked up to honor the anime—after all, Pierrot never did release those four brand-new episodes to celebrate the 20th anniversary. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Naruto #Anime #Trading #Card #Game #CrazeBandai,Naruto,Trading Cards](https://gizmodo.com/app/uploads/2026/06/naruto-tcg-hed-1280x853.jpg)

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