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Elon Musk and Donald Trump’s feud has exploded

Elon Musk and Donald Trump’s feud has exploded

Elon Musk is contemplating decommissioning SpaceX’s Dragon spacecraft, responding to President Donald Trump’s apparent intent to terminate government subsidies and contracts with the billionaire’s companies. It looks like the feud between the former allies has quickly turned vicious.

SpaceX’s CEO initially announced that the company would retire its Dragon spacecraft in an X post on Thursday, with Musk sharing a screenshot of a post published on Trump’s Truth Social account earlier in the day.

“The easiest way to save money in our Budget, Billions and Billions of Dollars, is to terminate Elon’s Governmental Subsidies and Contracts,” said Trump in the screenshotted post. “I was always surprised that Biden didn’t do it!”

“In light of the President’s statement about cancellation of my government contracts, @SpaceX will begin decommissioning its Dragon spacecraft immediately,” Musk wrote on X.

SpaceX’s Dragon spacecraft are a family of vehicles designed to carry passengers and cargo. The National Aeronautics and Space Administration (NASA) has previously relied upon them to transport astronauts to and from the International Space Station (ISS). Mere hours prior to Musk’s announcement, SpaceX posted on X that it was preparing to launch a Dragon next Tuesday.

For a few hours, it seemed reasonable to assume that this launch would now not go ahead. However, Musk then appeared to quickly walk back his decision. Responding to an X user advising him to “cool off and take a step back for a couple days,” the billionaire subsequently stated that Dragon will not be decommissioned after all.

It’s unclear whether Musk’s initial announcement was sincere, or whether his apparent about-face might be sarcastic. Musk has a history of making flippant comments online with no apparent regard to their consequences. What is clear is that Musk and Trump’s relationship is well past the honeymoon phase, and now looks much more like an ugly divorce.

If Trump does terminate government contracts with Musk’s companies, it would deal a significant blow to the billionaire. According to a Washington Post investigation, NASA has invested over $15 billion in SpaceX alone. When put together with Musk’s other companies such as EV automaker Tesla, his various businesses have received at least $38 billion in government contracts, loans, subsidies, and tax credits.

Mashable Trend Report: Coming Soon!

Musk and Trump go through messy public breakup


Credit: Roberto Schmidt / AFP via Getty Images

Musk’s relationship with Trump has significantly deteriorated in recent days. The billionaire announced that he was leaving his position as de facto head of the Department of Government Efficiency (DOGE) last Wednesday, and just one day after he criticised Trump’s tax bill as undermining its work. The split was presented as amicable at the time, with Trump presenting Musk with a golden key and words of praise. However, their love affair has quickly turned sour.

Musk continued to lambast Trump’s bill after his departure from DOGE, arguing that it will increase government debt by trillions of dollars. Strongly disagreeing with the president’s characterisation of the proposed legislation as a “Big Beautiful Bill,” Musk labelled it a “disgusting abomination” and has been calling for lawmakers to crush it.

For his part, Trump has claimed that Musk is simply throwing a tantrum because the bill supposedly cut an alleged “EV mandate.” The president stated on Thursday that he had asked the billionaire to leave his administration, and that Musk had been “wearing thin.”

“I took away his EV Mandate that forced everyone to buy Electric Cars that nobody else wanted (that he knew for months I was going to do!), and he just went CRAZY!” Trump claimed. 

Despite Trump’s assertions, he did not abolish any EV mandate as there has never been any U.S. law which makes switching to an electric car mandatory. However, Trump has taken several anti-EV measures since his inauguration, including abolishing incentives encouraging EV adoption, pausing $3 billion in funding for a U.S. charging network, and introducing a $250 annual fee for EV users in his recent tax bill.

Trump’s claim about Musk is an interesting contrast to his statements in March, when he praised the billionaire for not complaining about the supposed end of the non-existent EV mandate. The president made the comments while he and Musk co-hosted a Tesla ad on the White House lawn in an effort to boost the company’s cratering stock prices.

Tesla’s struggling share value has now fallen again amidst Musk’s feud with Trump, plummeting more than 14 percent on Thursday to wipe out over $150 billion in value.

“I don’t mind Elon turning against me, but he should have done so months ago,” Trump wrote on Thursday.

Meanwhile, Musk went all-in attacking Trump on Thursday, claiming that the president is linked to child sex offender Jeffrey Epstein and sharing posts calling for him to be impeached. Musk has also hit out at Trump’s tariffs on international trade, predicting that they will “cause a recession in the second half of the year.”

“Without me, Trump would have lost the election,” Musk alleged on X. “Such ingratitude.”



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Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape.

Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem.

Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape.

Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.

Instead of a blanket rule, Carr wants to create a new “case-by-case approach.”

“Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”

Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households.

Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.

The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition.

“The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.”

Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress.

“Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”

Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule.

#FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC">FCC Chairman Wants to Repeal a Key Rule That Would Fundamentally Change Broadcast News
                Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape. Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem. Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape. Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.

 Instead of a blanket rule, Carr wants to create a new “case-by-case approach.” “Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”

 Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households. Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.

 [embed]https://www.youtube.com/watch?v=_fHfgU8oMSo[/embed] The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition. “The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.” Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress. “Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”

 Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule.      #FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC

Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.

Instead of a blanket rule, Carr wants to create a new “case-by-case approach.”

“Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”

Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households.

Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.

The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition.

“The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.”

Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress.

“Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”

Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule.

#FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC">FCC Chairman Wants to Repeal a Key Rule That Would Fundamentally Change Broadcast NewsFCC Chairman Wants to Repeal a Key Rule That Would Fundamentally Change Broadcast News
                Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape. Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem. Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape. Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.

 Instead of a blanket rule, Carr wants to create a new “case-by-case approach.” “Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”

 Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households. Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.

 [embed]https://www.youtube.com/watch?v=_fHfgU8oMSo[/embed] The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition. “The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.” Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress. “Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”

 Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule.      #FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC

Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape.

Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem.

Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape.

Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.

Instead of a blanket rule, Carr wants to create a new “case-by-case approach.”

“Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”

Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households.

Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.

The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition.

“The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.”

Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress.

“Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”

Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule.

#FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC

Ever looking to underline its space-faring pedigree, Omega has again joined forces with Swatch to release another limited-edition MoonSwatch featuring Omega’s proprietary 18K Moonshine Gold alloy.

But whereas previous special versions had only a sliver of the shiny stuff, this new model doesn’t hold back, featuring a dial, hands, crown, and pushers all made from Omega’s 18K Moonshine Gold alloy, with a combined weight of 11 grams.

Called the Mission to the Moon 1969, the watch commemorates the Apollo 11 moon landing on July 21, 1969. It’s limited, rather appropriately, to 1,969 numbered pieces and comes with a black-and-gold version of Swatch’s upgraded rubber MoonSwatch straps.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Swatch says the gold used for these limited-edition pieces dates from around 1969, coming from old Omega spare parts that have been melted down in the company’s own foundry. In 1969, 11 grams of 18K gold apparently cost $11, so Swatch decided to price the gold in this MoonSwatch based on the price of gold on July 21, 1969, instead of today’s gold price. This means the Mission to the Moon 1969 retails for around $620.

Perhaps thinking of the chaos that consumed Swatch stores worldwide in May during the launch of the Audemars Piguet x Swatch Royal Pop—itself a repeat of the fury surrounding the MoonSwatch launch four years ago—Swatch is making this limited edition available to buy online. The catch, however, is that to get your hands on one, you have to fill out an “ESTA” or Electronic Swatch Timepiece Application.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

#Swatchs #Gold #MoonSwatch #Solves #Problem #Nightmare #Royal #Pop #Launchwatches,apparel,space,design">Swatch’s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop LaunchEver looking to underline its space-faring pedigree, Omega has again joined forces with Swatch to release another limited-edition MoonSwatch featuring Omega’s proprietary 18K Moonshine Gold alloy.But whereas previous special versions had only a sliver of the shiny stuff, this new model doesn’t hold back, featuring a dial, hands, crown, and pushers all made from Omega’s 18K Moonshine Gold alloy, with a combined weight of 11 grams.Called the Mission to the Moon 1969, the watch commemorates the Apollo 11 moon landing on July 21, 1969. It’s limited, rather appropriately, to 1,969 numbered pieces and comes with a black-and-gold version of Swatch’s upgraded rubber MoonSwatch straps.Photograph: Courtesy of SwatchSwatch says the gold used for these limited-edition pieces dates from around 1969, coming from old Omega spare parts that have been melted down in the company’s own foundry. In 1969, 11 grams of 18K gold apparently cost , so Swatch decided to price the gold in this MoonSwatch based on the price of gold on July 21, 1969, instead of today’s gold price. This means the Mission to the Moon 1969 retails for around 0.Perhaps thinking of the chaos that consumed Swatch stores worldwide in May during the launch of the Audemars Piguet x Swatch Royal Pop—itself a repeat of the fury surrounding the MoonSwatch launch four years ago—Swatch is making this limited edition available to buy online. The catch, however, is that to get your hands on one, you have to fill out an “ESTA” or Electronic Swatch Timepiece Application.Photograph: Courtesy of SwatchPhotograph: Courtesy of Swatch#Swatchs #Gold #MoonSwatch #Solves #Problem #Nightmare #Royal #Pop #Launchwatches,apparel,space,design

MoonSwatch featuring Omega’s proprietary 18K Moonshine Gold alloy.

But whereas previous special versions had only a sliver of the shiny stuff, this new model doesn’t hold back, featuring a dial, hands, crown, and pushers all made from Omega’s 18K Moonshine Gold alloy, with a combined weight of 11 grams.

Called the Mission to the Moon 1969, the watch commemorates the Apollo 11 moon landing on July 21, 1969. It’s limited, rather appropriately, to 1,969 numbered pieces and comes with a black-and-gold version of Swatch’s upgraded rubber MoonSwatch straps.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Swatch says the gold used for these limited-edition pieces dates from around 1969, coming from old Omega spare parts that have been melted down in the company’s own foundry. In 1969, 11 grams of 18K gold apparently cost $11, so Swatch decided to price the gold in this MoonSwatch based on the price of gold on July 21, 1969, instead of today’s gold price. This means the Mission to the Moon 1969 retails for around $620.

Perhaps thinking of the chaos that consumed Swatch stores worldwide in May during the launch of the Audemars Piguet x Swatch Royal Pop—itself a repeat of the fury surrounding the MoonSwatch launch four years ago—Swatch is making this limited edition available to buy online. The catch, however, is that to get your hands on one, you have to fill out an “ESTA” or Electronic Swatch Timepiece Application.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

#Swatchs #Gold #MoonSwatch #Solves #Problem #Nightmare #Royal #Pop #Launchwatches,apparel,space,design">Swatch’s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch

Ever looking to underline its space-faring pedigree, Omega has again joined forces with Swatch to release another limited-edition MoonSwatch featuring Omega’s proprietary 18K Moonshine Gold alloy.

But whereas previous special versions had only a sliver of the shiny stuff, this new model doesn’t hold back, featuring a dial, hands, crown, and pushers all made from Omega’s 18K Moonshine Gold alloy, with a combined weight of 11 grams.

Called the Mission to the Moon 1969, the watch commemorates the Apollo 11 moon landing on July 21, 1969. It’s limited, rather appropriately, to 1,969 numbered pieces and comes with a black-and-gold version of Swatch’s upgraded rubber MoonSwatch straps.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Swatch says the gold used for these limited-edition pieces dates from around 1969, coming from old Omega spare parts that have been melted down in the company’s own foundry. In 1969, 11 grams of 18K gold apparently cost $11, so Swatch decided to price the gold in this MoonSwatch based on the price of gold on July 21, 1969, instead of today’s gold price. This means the Mission to the Moon 1969 retails for around $620.

Perhaps thinking of the chaos that consumed Swatch stores worldwide in May during the launch of the Audemars Piguet x Swatch Royal Pop—itself a repeat of the fury surrounding the MoonSwatch launch four years ago—Swatch is making this limited edition available to buy online. The catch, however, is that to get your hands on one, you have to fill out an “ESTA” or Electronic Swatch Timepiece Application.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

#Swatchs #Gold #MoonSwatch #Solves #Problem #Nightmare #Royal #Pop #Launchwatches,apparel,space,design

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