×
Every fusion startup that has raised over 0M | TechCrunch

Every fusion startup that has raised over $100M | TechCrunch

Over the last several years, fusion power has gone from the butt of jokes — always a decade away! — to an increasingly tangible and tantalizing technology that has drawn investors off the sidelines.

The technology may be challenging to master and expensive to build today, but fusion promises to harness the nuclear reaction that powers the sun to generate nearly limitless energy here on Earth. If startups are able to complete commercially viable fusion power plants, then they have the potential to upend trillion-dollar markets.

The bullish wave buoying the fusion industry has been driven by three advances: more powerful computer chips, more sophisticated AI, and powerful high-temperature superconducting magnets. Together, they have helped deliver more sophisticated reactor designs, better simulations, and more complex control schemes.

It doesn’t hurt that, at the end of 2022, a U.S. Department of Energy lab announced that it had produced a controlled fusion reaction that produced more power than the lasers had imparted to the fuel pellet. The experiment had crossed what’s known as scientific breakeven, and while it’s still a long ways from commercial breakeven, where the reaction produces more than the entire facility consumes, it was a long-awaited step that proved the underlying science was sound.

Founders have built on that momentum in recent years, pushing the private fusion industry forward at a rapid pace.

Commonwealth Fusion Systems

With a $1.8 billion Series B, Commonwealth Fusion Systems catapulted itself into the pole position in 2021. Since then, the company has been quiet on the fundraising front (no surprise), but it has been hard at work in Massachusetts building Sparc, its first-of-a-kind power plant intended to produce power at what it calls “commercially relevant” levels. 

Sparc’s reactor uses a tokamak design, which resembles a doughnut. The D-shaped cross section is wound with high-temperature superconducting tape, which when energized, generates a powerful magnetic field that will contain and compress the superheated plasma. In Sparc’s successor, the commercial-scale Arc, heat generated from the reaction is converted to steam to power a turbine. CFS designed its magnets in collaboration with MIT, where co-founder and CEO Bob Mumgaard worked as a researcher on fusion reactor designs and high-temperature superconductors.

Backed by Breakthrough Energy Ventures, The Engine, Bill Gates, and others, Devens, Massachusetts-based CFS expects to have Arc operational in the early 2030s. The company has raised a total of $2 billion, according to PitchBook.

TAE

Founded in 1998, TAE Technologies (formerly known as Tri Alpha Energy) was spun out of the University of California, Irvine by Norman Rostoker. It uses a field-reversed configuration, but with a twist: after the two plasma shots collide in the middle of the reactor, the company bombards the plasma with particle beams to keep it spinning in a cigar shape. That improves the stability of the plasma, allowing more time for fusion to occur and for more heat to be extracted to spin a turbine. 

The company raised $150 million in June from existing investors, including Google, Chevron, and New Enterprise. TAE has raised $1.79 billion in total, according to PitchBook.

Helion

Of all fusion startups, Helion has the most aggressive timeline. The company plans to produce electricity from its reactor in 2028. Its first customer? Microsoft.

Helion, based in Everett, Washington, uses a type of reactor called a field-reversed configuration, where magnets surround a reaction chamber that looks like an hourglass with a bulge at the point where the two sides come together. At each end of the hourglass, they spin the plasma into doughnut shapes that are shot toward each other at more than 1 million mph. When they collide in the middle, additional magnets help induce fusion. When fusion occurs, it boosts the plasma’s own magnetic field, which induces an electrical current inside the reactor’s magnetic coils. That electricity is then harvested directly from the machine.

The company raised $425 million in January 2025, around the same time that it turned on Polaris, a prototype reactor. Helion has raised $1.03 billion, according to PitchBook. Investors include Sam Altman, Reid Hoffman, KKR, BlackRock, Peter Thiel’s Mithril Capital Management, and Capricorn Investment Group.

Pacific Fusion

Pacific Fusion burst out of the gate with a $900 million Series A, a whopping sum even among well-funded fusion startups. The company will use inertial confinement to achieve fusion, but instead of lasers compressing the fuel, it will use coordinated electromagnetic pulses. The trick is in the timing: All 156 impedance-matched Marx generators need to produce 2 terawatts for 100 nanoseconds, and those pulses need to simultaneously converge on the target.

The company is led by CEO Eric Lander, the scientist who led the Human Genome Project, and president Will Regan. Pacific Fusion’s funding might be massive, but the startup hasn’t gotten it all at once. Rather, its investors will pay out in tranches when the company achieves specified milestones, an approach that’s common in biotech.

Shine Technologies

Shine Technologies is taking a cautious — and possibly pragmatic — approach to generating fusion power. Selling electrons from a fusion power plant is years off, so instead, it’s starting by selling neutron testing and medical isotopes. More recently, it has been developing a way to recycle radioactive waste. Shine hasn’t picked an approach for a future fusion reactor, instead saying that it’s developing necessary skills for when that time comes.

The company has raised a total of $778 million, according to PitchBook. Investors include Energy Ventures Group, Koch Disruptive Technologies, Nucleation Capital, and the Wisconsin Alumni Research Foundation.

General Fusion

Now its third-decade, General Fusion has raised $440.53 million, according to PitchBook. The Richmond, British Columbia-based company was founded in 2002 by physicist Michel Laberge, who wanted to prove a different approach to fusion known as magnetized target fusion (MTF). Investors include Jeff Bezos, Temasek, BDC Capital, and Chrysalix Venture Capital.

In an General Fusion’s reactor, a liquid metal wall surrounds a chamber in which plasma is injected. Pistons surrounding the wall push it inward, compressing the plasma inside and sparking a fusion reaction. The resulting neutrons heat the liquid metal, which can be circulated through a heat exchanger to generate steam to spin a turbine.

General Fusion hit a rough patch in spring 2025. The company ran short of cash as it was building LM26, its latest device that it hoped would hit breakeven in 2026. Just days after hitting a key milestone, it laid off 25% of its staff.

Tokamak Energy

Tokamak Energy takes the usual tokamak design — the doughnut shape — and squeezes it, reducing its aspect ratio to the point where the outer bounds start resembling a sphere. Like many other tokamak-based startups, the company uses high-temperature superconducting magnets (of the rare earth barium copper oxide, or REBCO, variety). Since its design is more compact than a traditional tokamak, it requires less in the way of magnets, which should reduce costs. 

The Oxfordshire, UK-based startup’s ST40 prototype, which looks like a large, steampunk Fabergé egg, generated an ultra-hot, 100 million degree C plasma in 2022. Its next generation, Demo 4, is currently under construction and is intended to test the company’s magnets in “fusion power plant-relevant scenarios.” Tokamak Energy raised $125 million in November 2024 to continue its reactor design efforts and expand its magnet business.

In total, the company has raised $336 million from investors including Future Planet Capital, In-Q-Tel, Midven, and Capri-Sun founder Hans-Peter Wild, according to PitchBook.

Zap Energy

Zap Energy isn’t using high-temperature superconducting magnets or super-powerful lasers to keep its plasma confined. Rather, it zaps the plasma (get it?) with an electric current, which then generates its own magnetic field. The magnetic field compresses the plasma about 1 millimeter, at which point ignition occurs. The neutrons released by the fusion reaction bombard a liquid metal blanket that surrounds the reactor, heating it up. The liquid metal is then cycled through a heat exchanger, where it produces steam to drive a turbine.

Like Helion, Zap Energy is based in Everett, Washington, and the company has raised $327 million, according to PitchBook. Backers include Bill Gates’ Breakthrough Energy Ventures, DCVC, Lowercarbon, Energy Impact Partners, Chevron Technology Ventures, and Bill Gates as an angel.

Proxima Fusion

Most investors have favored large startups that are pursuing tokamak designs or some flavor of inertial confinement. But stellarators have shown great promise in scientific experiments, including the Wendelstein 7-X reactor in Germany.

Proxima Fusion is bucking the trend, though, having attracted a €130 million Series A that brings its total raised to more than €185 million. Investors include Balderton Capital and Cherry Ventures.

Stellarators are similar to tokamaks in that they confine plasma in a ring-like shape using powerful magnets. But they do it with a twist — literally. Rather than force plasma into a human-designed ring, stellarators twist and bulge to accommodate the plasma’s quirks. The result should be a plasma that remains stable for longer, increasing the chances of fusion reactions.

Marvel Fusion

Marvel Fusion follows the inertial confinement approach, the same basic technique that the National Ignition Facility used to prove that controlled nuclear fusion reactions could produce more power than was needed to kick them off. Marvel fires powerful lasers at a target embedded with silicon nanostructures that cascade under the bombardment, compressing the fuel to the point of ignition. Because the target is made using silicon, it should be relatively simple to manufacture, leaning on the semiconductor manufacturing industry’s decades of experience.

The inertial confinement fusion startup is building a demonstration facility in collaboration with Colorado State University, which it expects to have operational by 2027. Munich-based Marvel has raised a total of $161 million from investors including b2venture, Deutsche Telekom, Earlybird, HV Capital, and Taavet Hinrikus and Albert Wenger as angels.

First Light

First Light dropped its pursuit of fusion power in March 2025, pivoting instead to become a technology supplier to fusion startups and other companies. The startup had previously followed an approach known as inertial confinement, in which fusion fuel pellets are compressed until they ignite. 

First Light, which is based in Oxfordshire, U.K., has raised $140 million, according to PitchBook, from investors including Invesco, IP Group, and Tencent.

Xcimer

Though nothing about fusion can be described as simple, Xcimer takes a relatively straightforward approach: follow the basic science that’s behind the National Ignition Facility’s breakthrough net-positive experiment, and redesign the technology that underpins it from the ground up. The Colorado-based startup is aiming for a 10-megajoule laser system, five times more powerful than NIF’s setup that made history. Molten salt walls surround the reaction chamber, absorbing heat and protecting the first solid wall from damage.

Founded in January 2022, Xcimer has already raised $109 million, according to PitchBook, from investors including Hedosophia, Breakthrough Energy Ventures, Emerson Collective, Gigascale Capital, and Lowercarbon Capital.

This story was originally published in September 2024 and will be continually updated.

Source link
#fusion #startup #raised #100M #TechCrunch

Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry?

That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked.

Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.)

Anthpo: Ideation comes from practice

How professional creators avoid content droughts
                                                            Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry? That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.) 
Anthpo: Ideation comes from practice
    
                    


            
            
            Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked.
            Credit: Kristy Puchko / Mashable
        
    
The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs. During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.” To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.” How do creators pick which idea is worth doing? Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand. Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.” He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.” 
        
            Mashable Trend Report
        
        
    
How do content creators know their work is good quality before they post? 
    
                    


            
            
            Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar
            Credit: Kristy Puchko / Mashable
        
    
Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings. “The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.” What do content creators do when they’re running out of ideas?Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.” For Anthpo, he finds new ideas by trying something new. “I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that. Anthpo champions not only taking risks, but also learning from your failures.“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve.  What every creator should know — according to Anthpo and Siow WeiBoth agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look. Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention. For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.” Siow Wei added: “Put that purple horse in the first three seconds [of your video].” She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online. Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor.

                    
                                            
                            
                        
                                    #professional #creators #avoid #content #droughts

Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Credit: Kristy Puchko / Mashable

The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs.

During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.”

To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.”

How do creators pick which idea is worth doing?

Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.

However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand.

Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.”

He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.”

How do content creators know their work is good quality before they post?

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar Credit: Kristy Puchko / Mashable

Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings.

“The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.”

What do content creators do when they’re running out of ideas?

Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.”

For Anthpo, he finds new ideas by trying something new.

“I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that.

Anthpo champions not only taking risks, but also learning from your failures.

“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve.

What every creator should know — according to Anthpo and Siow Wei

Both agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look.

Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention.

For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.”

Siow Wei added: “Put that purple horse in the first three seconds [of your video].”

She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online.

Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”

Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor.

#professional #creators #avoid #content #droughts">How professional creators avoid content droughts
                                                            Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry? That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.) 
Anthpo: Ideation comes from practice
    
                    


            
            
            Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked.
            Credit: Kristy Puchko / Mashable
        
    
The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs. During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.” To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.” How do creators pick which idea is worth doing? Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand. Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.” He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.” 
        
            Mashable Trend Report
        
        
    
How do content creators know their work is good quality before they post? 
    
                    


            
            
            Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar
            Credit: Kristy Puchko / Mashable
        
    
Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings. “The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.” What do content creators do when they’re running out of ideas?Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.” For Anthpo, he finds new ideas by trying something new. “I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that. Anthpo champions not only taking risks, but also learning from your failures.“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve.  What every creator should know — according to Anthpo and Siow WeiBoth agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look. Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention. For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.” Siow Wei added: “Put that purple horse in the first three seconds [of your video].” She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online. Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor.

                    
                                            
                            
                        
                                    #professional #creators #avoid #content #droughts

viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs.

During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.”

To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.”

How do creators pick which idea is worth doing?

Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.

However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand.

Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.”

He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.”

How do content creators know their work is good quality before they post?

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar Credit: Kristy Puchko / Mashable

Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings.

“The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.”

What do content creators do when they’re running out of ideas?

Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.”

For Anthpo, he finds new ideas by trying something new.

“I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that.

Anthpo champions not only taking risks, but also learning from your failures.

“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve.

What every creator should know — according to Anthpo and Siow Wei

Both agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look.

Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention.

For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.”

Siow Wei added: “Put that purple horse in the first three seconds [of your video].”

She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online.

Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”

Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor.

#professional #creators #avoid #content #droughts">How professional creators avoid content droughts

Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry?

That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked.

Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.)

Anthpo: Ideation comes from practice

How professional creators avoid content droughts
                                                            Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry? That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.) 
Anthpo: Ideation comes from practice
    
                    


            
            
            Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked.
            Credit: Kristy Puchko / Mashable
        
    
The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs. During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.” To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.” How do creators pick which idea is worth doing? Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand. Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.” He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.” 
        
            Mashable Trend Report
        
        
    
How do content creators know their work is good quality before they post? 
    
                    


            
            
            Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar
            Credit: Kristy Puchko / Mashable
        
    
Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings. “The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.” What do content creators do when they’re running out of ideas?Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.” For Anthpo, he finds new ideas by trying something new. “I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that. Anthpo champions not only taking risks, but also learning from your failures.“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve.  What every creator should know — according to Anthpo and Siow WeiBoth agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look. Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention. For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.” Siow Wei added: “Put that purple horse in the first three seconds [of your video].” She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online. Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor.

                    
                                            
                            
                        
                                    #professional #creators #avoid #content #droughts

Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Credit: Kristy Puchko / Mashable

The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs.

During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.”

To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.”

How do creators pick which idea is worth doing?

Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.

However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand.

Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.”

He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.”

How do content creators know their work is good quality before they post?

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar Credit: Kristy Puchko / Mashable

Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings.

“The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.”

What do content creators do when they’re running out of ideas?

Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.”

For Anthpo, he finds new ideas by trying something new.

“I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that.

Anthpo champions not only taking risks, but also learning from your failures.

“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve.

What every creator should know — according to Anthpo and Siow Wei

Both agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look.

Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention.

For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.”

Siow Wei added: “Put that purple horse in the first three seconds [of your video].”

She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online.

Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”

Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor.

#professional #creators #avoid #content #droughts

Post Comment