Newsletter platform Beehiiv is introducing native podcast hosting, the company told TechCrunch. With this move, creators can now host, distribute, and monetize their podcast directly on Beehiiv. Users will be able to publish an episode, share it with subscribers, and track their analytics all on the platform.
“Podcasting was an obvious move,” Beehiiv co-founder and CEO Tyler Denk told TechCrunch in an email. “Fundamentally, newsletters and podcasts have massive overlap. Both are typically episodic, long-form content, distributed to an owned audience, monetized via sponsorship. Our roadmap is heavily driven by our customers. They’ve told us that they really want to consolidate all of their tools into Beehiiv, and podcasting specifically has been requested consistently across customers of all sizes.”
Denk says Beehiiv already has thousands of users with podcasts hosted elsewhere, which is why it makes sense to bring the format in-house. Of course, the move signals Beehiiv’s continued efforts to turn its platform into an all-in-one platform for creators, challenging Patreon and Substack, both of which have long supported podcasts. The push into podcasting builds on the company’s recent launch of a suite of creator-focused tools covering website creation, analytics, and more.
By moving into podcasting, Beehiiv aims to attract creators to its platform as its rivals pursue similar strategies. Substack has been heavily courting video and podcast creators, while Patreon has worked to entice newsletter writers with long-awaited feature upgrades.
One way Beehiiv is convincing creators to switch from rivals like Substack and Patreon is by not taking a cut of their revenue. Denk says creators keep 100% of what they earn, and the company does not take a share. By comparison, Substack takes a 10% cut of revenue from paid podcast subscriptions, while Patreon takes 8%.
Creators can bundle a podcast with their existing subscription and offer a private feed to paying subscribers. They can offer a premium experience with exclusive episodes, early access, and other perks. Denk notes that many Beehiiv users already charge for a paid newsletter, and that they can now include a podcast as part of that subscription. Creators also have the option to offer a free podcast.
Beehiiv plans to expand its advertising network beyond newsletters to dynamically serve ads in podcasts as well. The company is hiring a Head of Podcasts to oversee these plans, Denk told TechCrunch.
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Some of the podcasts joining Beehiiv at launch include Genshe with Avni Barman, 505 podcast with Brayden Figueroa and Kostas Garcia, The Rebooting with Brian Morrissey, Sweat Equity by Alex Garcia & Brian Blum, The Most Important Question from Dr. Katelyn Jetelina, Lunch with Jamie by Jamie Patricof, and more.
Denk says Beehiiv anticipates heavy adoption from existing users over the next several weeks and months, noting that there are several other notable podcasts that have committed to launching on the platform in the next few weeks.
In addition to serving people on Beehiiv who already have newsletters and podcasts, Denk says the new launch could also appeal to podcasters who want to start a newsletter.
“We believe a newsletter should be a core piece of infrastructure for any podcast,” Denk said. “It’s how you own your audience, expand distribution, and create more real estate for advertisers. Podcasters who want to launch a newsletter will find a natural home here. Growth is one of the biggest challenges in podcasting. Newsletters drive podcast downloads. Podcasts drive newsletter signups. The two reinforce each other, and right now creators are managing that across fragmented tools. We’re fixing that.”
Creators can upload podcasts directly to Beehiiv, and the platform will then distribute them to major podcast platforms like Apple Podcasts, Spotify, Overcast, Castro, and more. The platform supports MP3, M4A, and WAV files, with automatic audio normalization for consistent sound. Each episode also includes a full transcript, improving discoverability in search and LLMs.
Each podcast episode gets its own SEO-optimized webpage, Denk said. Instead of sending listeners to Apple, Spotify, or YouTube, Beehiiv can keep them on the platform, where they can choose to listen directly or select their preferred player.
Beehiiv’s podcast analytics are built to IAB standards and provide detailed breakdowns by country, listening app, device, and operating system. Creators also get insights into episode-level downloads and real-time data.
Founded in 2021, Beehiiv last raised a $33 million Series B in April 2024 with Lightspeed Venture Partners and NEA as investors. Denk recently shared that Q1 2026 was Beehiiv’s best quarter in history, as the company added $4.5M ARR, sent more than 10 billion emails, and crossed 50,000 active users.
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![‘Bluey’ has an unexpected Dropout connection beyond the ‘Game Changer’ shock
Watching Bluey, the beloved Australian cartoon show for kids, you might not think of Dropout, a streaming platform that revels in adult humor. But thanks to Game Changer‘s provocative Season 8 premiere episode, “Don’t Wake Standards and Practices,” Dropout CEO and host Sam Reich has revealed an incredible connection between the comedy streamer and the hit cartoon. To answer burning questions we had about Game Changer‘s “Don’t Wake Standards and Practices,” Mashable Entertainment Editor Kristy Puchko spoke with Reich about the ins and outs of the “legally spicy” episode. When asked about Lou Wilson’s Bluey rant — during which a parody of the adorable pup appeared onscreen — Reich revealed that he’d previously worked with Bluey creator Joe Brumm. “I don’t think that most people know this,” Reich said. “It’s the tiniest little diatribe, but we did an animated series really early on for Dropbox called What the Fuck 101, which was like a messed-up Magic School Bus.”
Mashable Top Stories
“At the time,” Reich explained, “The chief animator of that [show] was like, ‘I’m gonna have to pull double duty on this and another project that’s been green-lit, because it’s really personal to me.’ And so, simultaneously, this guy, Joe Brumm, was doing What the Fuck 101 and the first season of Bluey. And before that, he did a huge number of College Humor shorts. I mean, all over his resume, the biggest thing on his resume was College Humor before it was Bluey.” Reich clearly relished his time working with Brumm, both at College Humor and its spinoff streamer Dropout. And of Bluey, he said, “I’ve watched a fair amount of it. It’s fantastic. It’s so heartfelt and distinct and original, and it’s a work of art. And you would never guess the other things that Studio Joho was doing for us.”WTF 101 is now streaming on Dropout. Bluey is now streaming on Disney+.
#Bluey #unexpected #Dropout #connection #Game #Changer #shock](https://i0.wp.com/helios-i.mashable.com/imagery/articles/001JAfkt9KatQlBMCHig0nR/hero-image.fill.size_1200x675.v1779124876.jpg?ssl=1 "‘Bluey’ has an unexpected Dropout connection beyond the ‘Game Changer’ shock
Watching Bluey, the beloved Australian cartoon show for kids, you might not think of Dropout, a streaming platform that revels in adult humor. But thanks to Game Changer‘s provocative Season 8 premiere episode, “Don’t Wake Standards and Practices,” Dropout CEO and host Sam Reich has revealed an incredible connection between the comedy streamer and the hit cartoon. To answer burning questions we had about Game Changer‘s “Don’t Wake Standards and Practices,” Mashable Entertainment Editor Kristy Puchko spoke with Reich about the ins and outs of the “legally spicy” episode. When asked about Lou Wilson’s Bluey rant — during which a parody of the adorable pup appeared onscreen — Reich revealed that he’d previously worked with Bluey creator Joe Brumm. “I don’t think that most people know this,” Reich said. “It’s the tiniest little diatribe, but we did an animated series really early on for Dropbox called What the Fuck 101, which was like a messed-up Magic School Bus.”
Mashable Top Stories
“At the time,” Reich explained, “The chief animator of that [show] was like, ‘I’m gonna have to pull double duty on this and another project that’s been green-lit, because it’s really personal to me.’ And so, simultaneously, this guy, Joe Brumm, was doing What the Fuck 101 and the first season of Bluey. And before that, he did a huge number of College Humor shorts. I mean, all over his resume, the biggest thing on his resume was College Humor before it was Bluey.” Reich clearly relished his time working with Brumm, both at College Humor and its spinoff streamer Dropout. And of Bluey, he said, “I’ve watched a fair amount of it. It’s fantastic. It’s so heartfelt and distinct and original, and it’s a work of art. And you would never guess the other things that Studio Joho was doing for us.”WTF 101 is now streaming on Dropout. Bluey is now streaming on Disney+.
#Bluey #unexpected #Dropout #connection #Game #Changer #shock")
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