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FIFA World Cup 2026 not available to fans in India yet — What’s going wrong?  The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from 5 million in 2013-14 to  million in the latest deal,” an industry expert tells        Sportstar.Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around  million in 2013, which would be almost double the value today, adjusted for inflation.Eight years later, Reliance picked up the 2022 World Cup rights for  million.FIFA had offered rights for the next two World Cups as a package to the Indian market for 0 million last year. However, a lack of interest saw the global football body reconsider the valuation to  million.Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India. Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                            

                            Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                                                    Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.Profitability the only priority“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for  per month.The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop. Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                            

                            Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                                                    “The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”Will there be a solution?FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster. Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                            

                            Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                                                    That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.Published on Apr 22, 2026  #FIFA #World #Cup #fans #India #Whats #wrong

FIFA World Cup 2026 not available to fans in India yet — What’s going wrong?

The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.

Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.

The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?

“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from $145 million in 2013-14 to $60 million in the latest deal,” an industry expert tells  Sportstar.

Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around $90 million in 2013, which would be almost double the value today, adjusted for inflation.

Eight years later, Reliance picked up the 2022 World Cup rights for $60 million.

FIFA had offered rights for the next two World Cups as a package to the Indian market for $100 million last year. However, a lack of interest saw the global football body reconsider the valuation to $35 million.

Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.

“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India.

Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.

Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India. | Photo Credit: Special Arrangement

FIFA World Cup 2026 not available to fans in India yet — What’s going wrong?  The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from 5 million in 2013-14 to  million in the latest deal,” an industry expert tells        Sportstar.Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around  million in 2013, which would be almost double the value today, adjusted for inflation.Eight years later, Reliance picked up the 2022 World Cup rights for  million.FIFA had offered rights for the next two World Cups as a package to the Indian market for 0 million last year. However, a lack of interest saw the global football body reconsider the valuation to  million.Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India. Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                            

                            Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                                                    Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.Profitability the only priority“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for  per month.The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop. Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                            

                            Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                                                    “The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”Will there be a solution?FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster. Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                            

                            Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                                                    That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.Published on Apr 22, 2026  #FIFA #World #Cup #fans #India #Whats #wrong

Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India. | Photo Credit: Special Arrangement

Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.

“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”

“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.

The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.

Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.

Profitability the only priority

“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.

“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”

Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for $40 per month.

visualization

The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.

The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.

In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.

World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop.

Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.

Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television. | Photo Credit: Getty Images

FIFA World Cup 2026 not available to fans in India yet — What’s going wrong?  The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from 5 million in 2013-14 to  million in the latest deal,” an industry expert tells        Sportstar.Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around  million in 2013, which would be almost double the value today, adjusted for inflation.Eight years later, Reliance picked up the 2022 World Cup rights for  million.FIFA had offered rights for the next two World Cups as a package to the Indian market for 0 million last year. However, a lack of interest saw the global football body reconsider the valuation to  million.Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India. Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                            

                            Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                                                    Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.Profitability the only priority“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for  per month.The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop. Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                            

                            Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                                                    “The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”Will there be a solution?FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster. Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                            

                            Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                                                    That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.Published on Apr 22, 2026  #FIFA #World #Cup #fans #India #Whats #wrong

Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television. | Photo Credit: Getty Images

“The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.

Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.

“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”

Will there be a solution?

FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.

If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster.

Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.

Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. | Photo Credit: The Hindu Photo Library

FIFA World Cup 2026 not available to fans in India yet — What’s going wrong?  The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from 5 million in 2013-14 to  million in the latest deal,” an industry expert tells        Sportstar.Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around  million in 2013, which would be almost double the value today, adjusted for inflation.Eight years later, Reliance picked up the 2022 World Cup rights for  million.FIFA had offered rights for the next two World Cups as a package to the Indian market for 0 million last year. However, a lack of interest saw the global football body reconsider the valuation to  million.Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India. Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                            

                            Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                                                    Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.Profitability the only priority“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for  per month.The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop. Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                            

                            Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                                                    “The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”Will there be a solution?FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster. Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                            

                            Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                                                    That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.Published on Apr 22, 2026  #FIFA #World #Cup #fans #India #Whats #wrong

Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. | Photo Credit: The Hindu Photo Library

That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.

Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.

Published on Apr 22, 2026

#FIFA #World #Cup #fans #India #Whats #wrong

The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.

Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.

The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?

“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from $145 million in 2013-14 to $60 million in the latest deal,” an industry expert tells  Sportstar.

Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around $90 million in 2013, which would be almost double the value today, adjusted for inflation.

Eight years later, Reliance picked up the 2022 World Cup rights for $60 million.

FIFA had offered rights for the next two World Cups as a package to the Indian market for $100 million last year. However, a lack of interest saw the global football body reconsider the valuation to $35 million.

Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.

“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India.

Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.

Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
| Photo Credit:
Special Arrangement

Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
| Photo Credit:
Special Arrangement

Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.

“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”

“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.

The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.

Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.

Profitability the only priority

“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.

“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”

Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for $40 per month.

visualization

The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.

The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.

In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.

World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop.

Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.

Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
| Photo Credit:
Getty Images

FIFA World Cup 2026 not available to fans in India yet — What’s going wrong?  The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from 5 million in 2013-14 to  million in the latest deal,” an industry expert tells        Sportstar.Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around  million in 2013, which would be almost double the value today, adjusted for inflation.Eight years later, Reliance picked up the 2022 World Cup rights for  million.FIFA had offered rights for the next two World Cups as a package to the Indian market for 0 million last year. However, a lack of interest saw the global football body reconsider the valuation to  million.Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India. Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                            

                            Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                                                    Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.Profitability the only priority“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for  per month.The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop. Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                            

                            Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                                                    “The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”Will there be a solution?FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster. Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                            

                            Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                                                    That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.Published on Apr 22, 2026  #FIFA #World #Cup #fans #India #Whats #wrong

Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
| Photo Credit:
Getty Images

“The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.

Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.

“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”

Will there be a solution?

FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.

If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster.

Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.

Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
| Photo Credit:
The Hindu Photo Library

FIFA World Cup 2026 not available to fans in India yet — What’s going wrong?  The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from 5 million in 2013-14 to  million in the latest deal,” an industry expert tells        Sportstar.Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around  million in 2013, which would be almost double the value today, adjusted for inflation.Eight years later, Reliance picked up the 2022 World Cup rights for  million.FIFA had offered rights for the next two World Cups as a package to the Indian market for 0 million last year. However, a lack of interest saw the global football body reconsider the valuation to  million.Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India. Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                            

                            Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                                                    Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.Profitability the only priority“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for  per month.The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop. Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                            

                            Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                                                    “The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”Will there be a solution?FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster. Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                            

                            Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                                                    That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.Published on Apr 22, 2026  #FIFA #World #Cup #fans #India #Whats #wrong

Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
| Photo Credit:
The Hindu Photo Library

That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.

Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.

Published on Apr 22, 2026

Source link
#FIFA #World #Cup #fans #India #Whats #wrong

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Deadspin | Lenyn Sosa’s late clutch hit lifts Jays over skidding Angels <div id=""><section id="0" class=" w-full"><div class="xl:container mx-0 !px-4 py-0 pb-4 !mx-0 !px-0"><img src="https://images.deadspin.com/tr:w-900/28782213.jpg" srcset="https://images.deadspin.com/tr:w-900/28782213.jpg" alt="MLB: Toronto Blue Jays at Los Angeles Angels" class="w-full" fetchpriority="high" loading="eager"/><span class="text-0.8 leading-tight">Apr 21, 2026; Anaheim, California, USA; Toronto Blue Jays first baseman Vladimir Guerrero Jr. (27) beats the tag of Los Angeles Angels catcher Logan O’Hoppe (14) to score during the eighth inning at Angel Stadium. Mandatory Credit: Gary A. Vasquez-Imagn Images<!-- --> <!-- --> </span></div></section><section id="section-1"> <p>Pinch hitter Lenyn Sosa drilled a tiebreaking two-run double during a three-run eighth inning to propel the Toronto Blue Jays to a 4-2 victory over the Los Angeles Angels on Tuesday night at Anaheim, Calif.</p> </section><section id="section-2"> <p>Eloy Jimenez had two RBIs and Vladimir Guerrero scored twice for the Blue Jays, who defeated the Angels for the second straight night and matched their season best of three straight wins.</p> </section><section id="section-3"> <p>Ernie Clement and Daulton Varsho had two hits apiece for Toronto. Louie Varland entered to induce a game-ending double play with the bases loaded for his first career save.</p> </section><section id="section-4"> <p>Oswald Peraza had two hits and a run for the Angels, who had just five hits overall. Los Angeles has scored just six runs during a season-worst four-game losing streak.</p> </section><section id="section-5"> <p>Clement’s one-out double inside the left field line got the decisive uprising going against Drew Pomeranz (0-2) in the eighth. Guerrero was walked intentionally and Sosa came up and ripped a 1-1 fastball off the wall in right to give Toronto a 3-1 lead.</p> </section><section id="section-6"> <p>Jimenez followed with a ground single through the right side to score Clement.</p> </section><br/><section id="section-7"> <p>Mason Fluharty (1-0) retired the final two batters of the seventh and Tyler Rogers worked a perfect eighth for Toronto.</p> </section> <section id="section-8"> <p>Struggling closer Jeff Hoffman started the ninth and created a jam. He struck out Zach Neto to start the inning before allowing Mike Trout’s single to left and plunking Jo Adell on the right hand and Jorge Soler on the left elbow to load the bases.</p> </section><section id="section-9"> <p>Yoan Moncada then pinch-hit for Peraza and hit an RBI single to right to bring the Angels within 4-2 and end Hoffman’s night. Varland entered and got Nolan Schanuel to hit his first pitch on the ground to Toronto second baseman Clement, who began to turn the decisive double play with shortstop Andres Gimenez’s throw to first narrowly beating the diving Schanuel.</p> </section><section id="section-10"> <p>Toronto starter Patrick Corbin allowed one run and two hits over five innings. He struck out three and walked two.</p> </section><section id="section-11"> <p>Los Angeles starter Jack Kochanowicz gave up one run and five hits over 5 2/3 innings. He walked two and struck out one.</p> </section><section id="section-12"> <p>The Angels moved ahead in the fifth when Peraza and Schanuel hit one-out singles and Vaughn Grissom followed with a sacrifice fly to score Peraza.</p> </section><section id="section-13"> <p>Toronto had a similar frame in the sixth when Guerrero and Jesus Sanchez had consecutive one-out singles and Jimenez plated Guerrero with a sacrifice fly.</p> </section><br/><section id="section-14"> <p>–Field Level Media</p> </section> </div> #Deadspin #Lenyn #Sosas #late #clutch #hit #lifts #Jays #skidding #Angels

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Deadspin | Victor Wembanyama sustains concussion in Spurs’ Game 2 loss <div id=""><section id="0" class=" w-full"><div class="xl:container mx-0 !px-4 py-0 pb-4 !mx-0 !px-0"><img src="https://images.deadspin.com/tr:w-900/28780124.jpg" srcset="https://images.deadspin.com/tr:w-900/28780124.jpg" alt="NBA: Portland Trail Blazers at San Antonio Spurs" class="w-full" fetchpriority="high" loading="eager"/><span class="text-0.8 leading-tight">Apr 21, 2026; San Antonio, Texas, USA; Portland Trail Blazers forward Deni Avdija (8) drives to the basket past San Antonio Spurs forward Victor Wembanyama (1) during the first half of game two of the first round of the 2026 NBA Playoffs at Frost Bank Center. Mandatory Credit: Scott Wachter-Imagn Images<!-- --> <!-- --> </span></div></section><section id="section-1"> <p>San Antonio star center Victor Wembanyama was concussed during Game 2 of the Spurs’ first-round playoff series with the Portland Trail Blazers on Tuesday, his coach confirmed following the contest.</p> </section><section id="section-2"> <p>“I just know he has a concussion and he’s in the protocol and we’ll obviously take the proper and appropriate steps,” San Antonio coach Mitch Johnson said. “You know, it’s tough. That protocol is the protocol, so we’ll just follow it, as everyone else does, and plan accordingly.”</p> </section><section id="section-3"> <p>Wembanyama was forced from Game 2 after hitting his face on the floor early in the second quarter. The Spurs later announced that Wembanyama had entered concussion protocol and would not return to the game before it was confirmed after the contest — a 106-103 Blazers win that leveled the series — that a concussion had been sustained.</p> </section><section id="section-4"> <p>Wembanyama hit his face on the floor at near-full speed after being knocked off his feet during a drive to the basket at the 8:57 mark of the second period, with the contact leaving him dazed enough to struggle standing up before jogging off the floor to the locker room.</p> </section><br/><section id="section-5"> <p>San Antonio trailed 34-32 at the time, and Wembanyama had amassed five points, four rebounds, an assist and a blocked shot in 11:41 of court time when he was injured. The game was tied 57-57 by halftime.</p> </section> <section id="section-6"> <p>The Spurs have had plenty of success without their star this season. Wembanyama missed 18 games this season with various injuries, with San Antonio going 12-6 in those games.</p> </section><section id="section-7"> <p>However, Wembanyama’s absence for Game 3 and potentially beyond would loom large in a series that suddenly swung to Portland’s advantage after the Blazers wrested away the home-court edge on Tuesday.</p> </section><section id="section-8"> <p>Wembanyama is scheduled to receive further testing on Wednesday but must remain inactive for a minimum of 24 hours and can’t resume full participation before 48 hours, per NBA concussion guidelines.</p> </section><section id="section-9"> <p>The teams won’t play again until Friday, when Game 3 will be contested in Portland.</p> </section><br/><section id="section-10"> <p>–Field Level Media</p> </section> </div> #Deadspin #Victor #Wembanyama #sustains #concussion #Spurs #Game #loss

Deadspin | Cardinals down Marlins behind Nathan Church’s homer  Apr 21, 2026; Miami, Florida, USA;  St. Louis Cardinals starting pitcher Dustin May (3) throws against the Miami  during the first inning at loanDepot Park. Mandatory Credit: Rhona Wise-Imagn Images   Nathan Church slugged a two-run homer and Alec Burleson also drove in a pair of runs as the visiting St. Louis Cardinals defeated the Miami Marlins 5-3 on Tuesday.  St. Louis, which has won six of its past seven games, also got 5 1/3 strong innings from Dustin May (3-2). He allowed one run on six hits and one walk while striking out five.  Riley O’Brien pitched a scoreless ninth inning to earn his seventh save.  However, Cardinals star Jordan Walker had his 15-game hitting streak broken. The stretch ended two games short of his career high, set as a rookie in 2023.  Miami was led by Jakob Marsee, who finished 3-for-4 and homered on his first swing with a new bat. On the previous pitch, the bat slipped out of Marsee’s hands and landed in the netting. That bat was given to a fan, and Marsee went deep for the first time this season the new lumber.  Marlins starter Chris Paddack (0-4) gave up five runs on eight hits and a walk in 4 2/3 innings. He fanned seven. His ERA rose to 6.38 as Miami had its modest two-game win streak snapped.  Both teams scored in the first inning.  St. Louis got a run on rookie JJ Wetherholt’s leadoff double and Burleson’s RBI single.   Miami tied the score on Marsee’s 351-foot leadoff homer, pulled down the right field line. On the play, Marsee ran hard on his way to a potential triple before the umpires ruled that the ball had cleared the wall.  Wetherholt started another rally in the third when he drew a one-out walk, advanced to third on Ivan Herrera’s single and scored on Burleson’s grounder to first baseman Connor Norby, who threw wildly to the plate for an error.  The Cardinals made it 4-1 in the fourth. Masyn Winn singled, and Church swung at an inside cutter, pulling that pitch for a 370-foot homer to right.  St. Louis kept coming in the fifth, chasing Paddack with a Burleson double and Nolan Gorman’s two-out RBI single for a 5-1 score.  Miami cut its deficit to 5-3 in the eighth as reliever Ryne Stanek walked the bases loaded before allowing Heriberto Hernandez’s two-run single.  George Soriano replaced Stanek and struck out Norby looking on a pitch that caught the corner, low and inside, to end Miami’s best chance at a comeback.  –Field Level Media   #Deadspin #Cardinals #Marlins #Nathan #Churchs #homerApr 21, 2026; Miami, Florida, USA; St. Louis Cardinals starting pitcher Dustin May (3) throws against the Miami during the first inning at loanDepot Park. Mandatory Credit: Rhona Wise-Imagn Images

Nathan Church slugged a two-run homer and Alec Burleson also drove in a pair of runs as the visiting St. Louis Cardinals defeated the Miami Marlins 5-3 on Tuesday.

St. Louis, which has won six of its past seven games, also got 5 1/3 strong innings from Dustin May (3-2). He allowed one run on six hits and one walk while striking out five.

Riley O’Brien pitched a scoreless ninth inning to earn his seventh save.

However, Cardinals star Jordan Walker had his 15-game hitting streak broken. The stretch ended two games short of his career high, set as a rookie in 2023.

Miami was led by Jakob Marsee, who finished 3-for-4 and homered on his first swing with a new bat. On the previous pitch, the bat slipped out of Marsee’s hands and landed in the netting. That bat was given to a fan, and Marsee went deep for the first time this season the new lumber.

Marlins starter Chris Paddack (0-4) gave up five runs on eight hits and a walk in 4 2/3 innings. He fanned seven. His ERA rose to 6.38 as Miami had its modest two-game win streak snapped.

Both teams scored in the first inning.


St. Louis got a run on rookie JJ Wetherholt’s leadoff double and Burleson’s RBI single.

Miami tied the score on Marsee’s 351-foot leadoff homer, pulled down the right field line. On the play, Marsee ran hard on his way to a potential triple before the umpires ruled that the ball had cleared the wall.

Wetherholt started another rally in the third when he drew a one-out walk, advanced to third on Ivan Herrera’s single and scored on Burleson’s grounder to first baseman Connor Norby, who threw wildly to the plate for an error.

The Cardinals made it 4-1 in the fourth. Masyn Winn singled, and Church swung at an inside cutter, pulling that pitch for a 370-foot homer to right.

St. Louis kept coming in the fifth, chasing Paddack with a Burleson double and Nolan Gorman’s two-out RBI single for a 5-1 score.

Miami cut its deficit to 5-3 in the eighth as reliever Ryne Stanek walked the bases loaded before allowing Heriberto Hernandez’s two-run single.

George Soriano replaced Stanek and struck out Norby looking on a pitch that caught the corner, low and inside, to end Miami’s best chance at a comeback.

–Field Level Media

#Deadspin #Cardinals #Marlins #Nathan #Churchs #homer">Deadspin | Cardinals down Marlins behind Nathan Church’s homer  Apr 21, 2026; Miami, Florida, USA;  St. Louis Cardinals starting pitcher Dustin May (3) throws against the Miami  during the first inning at loanDepot Park. Mandatory Credit: Rhona Wise-Imagn Images   Nathan Church slugged a two-run homer and Alec Burleson also drove in a pair of runs as the visiting St. Louis Cardinals defeated the Miami Marlins 5-3 on Tuesday.  St. Louis, which has won six of its past seven games, also got 5 1/3 strong innings from Dustin May (3-2). He allowed one run on six hits and one walk while striking out five.  Riley O’Brien pitched a scoreless ninth inning to earn his seventh save.  However, Cardinals star Jordan Walker had his 15-game hitting streak broken. The stretch ended two games short of his career high, set as a rookie in 2023.  Miami was led by Jakob Marsee, who finished 3-for-4 and homered on his first swing with a new bat. On the previous pitch, the bat slipped out of Marsee’s hands and landed in the netting. That bat was given to a fan, and Marsee went deep for the first time this season the new lumber.  Marlins starter Chris Paddack (0-4) gave up five runs on eight hits and a walk in 4 2/3 innings. He fanned seven. His ERA rose to 6.38 as Miami had its modest two-game win streak snapped.  Both teams scored in the first inning.  St. Louis got a run on rookie JJ Wetherholt’s leadoff double and Burleson’s RBI single.   Miami tied the score on Marsee’s 351-foot leadoff homer, pulled down the right field line. On the play, Marsee ran hard on his way to a potential triple before the umpires ruled that the ball had cleared the wall.  Wetherholt started another rally in the third when he drew a one-out walk, advanced to third on Ivan Herrera’s single and scored on Burleson’s grounder to first baseman Connor Norby, who threw wildly to the plate for an error.  The Cardinals made it 4-1 in the fourth. Masyn Winn singled, and Church swung at an inside cutter, pulling that pitch for a 370-foot homer to right.  St. Louis kept coming in the fifth, chasing Paddack with a Burleson double and Nolan Gorman’s two-out RBI single for a 5-1 score.  Miami cut its deficit to 5-3 in the eighth as reliever Ryne Stanek walked the bases loaded before allowing Heriberto Hernandez’s two-run single.  George Soriano replaced Stanek and struck out Norby looking on a pitch that caught the corner, low and inside, to end Miami’s best chance at a comeback.  –Field Level Media   #Deadspin #Cardinals #Marlins #Nathan #Churchs #homer

Football is often sold as a 90-minute spectacle. In Sirukalathur, it begins at dawn, spills into classrooms and, at times, decides the course of a life.

When FC Barcelona speaks of “Mes que un club”, it is not merely branding. It reflects how football can anchor a community. Clubs such as Athletic Club in Bilbao, with its deep-rooted commitment to local identity and player development, echoes a similar idea: football can represent people, place and possibility.

Far from the city, in Kancheepuram district’s Sirukalathur village, that idea has taken root in its own way.

In a village of around 2,000 people, more than 150 children train every week at the Sirukalathur Galatipet Football Club. From a single ground, the two-star All India Football Federation (AIFF)-accredited academy has produced seven players for Chennaiyin FC’s youth teams, one for Bengaluru FC, two for FC Madras, and several others who have gone on to feature in first-division competitions.

Founded by D. Harikrishnan, the club traces its origins to the FIFA World Cup in 2014, when the village began shifting away from bat-and-ball games towards football. Inspired by the tournament’s global pull, Harikrishnan began organising sessions for local children, a small step that would grow into something far larger.

Two years later, in 2016, the club travelled to Kolkata for the Young Heroes football tournament. What followed was transformative.

For a fledgling club in a village that had rarely travelled beyond its district, international exposure was the last thing anyone expected. Spain might as well have been another planet. Yet, two players from that group were selected for a training camp there, and one of them, Rishish, went on to secure an opportunity with Swedish club IK Sirius.

“It was my first trip abroad. I used to train on the Sirukalathur ground, and the club helped me reach Spain and then Sweden. I haven’t been in touch with football for a while, but I hope to return as a coach and train the children there in the near future,” said Rishish.

“That was the turning point. That is when my father, D. Harikrishnan, realised that through football we could send our youth abroad and help them build better lives,” said his son Sivaraman, managing director and one of the club’s coaches, who holds an AFC C Diploma.

“Education is essential, but it does not come naturally to everyone. In villages like ours, where most of the youth study in government schools, we wanted to help them build a career through sport,” he added.

The club’s progress, however, was gradual. It took five years to enter the Kancheepuram District League’s third division, before moving up to the second division, just as momentum was building. Then came the COVID-19 pandemic.

“The pandemic can be considered a turning point for Sirukalathur Football Club,” said Sivaraman.

A different approach

With schools shut and routines disrupted, many children were confined to their homes. The absence of structure soon began to show.

Coming from a family deeply involved in sport, Harikrishnan and Sivaraman, along with Sai Krishnan, a former Under-15 Chennaiyin FC captain, noticed a worrying shift. With little supervision, several youngsters were beginning to drift towards unhealthy habits, including smoking, alcohol and, in some cases, substance abuse.

“We started focusing on children born between 2008 and 2012 and brought in new players. It was not easy, but by 2021 and 2022, we were among the better-performing grassroots clubs in Chennai,” said Sivaraman.

In 2022, Bengaluru FC scouted players in Siruseri, and one from Sirukalathur earned a place at the all-India trials at the Inspire Institute of Sport in Bellary.

“Players from across the country attended the five-day camp, and Sanjay from our U-13 group was selected. He trained with Bengaluru FC for an entire year,” said Sivaraman.

In the years since, the pathway has become clearer. Seven players have moved to Chennaiyin FC’s youth teams, one to Bengaluru FC, and two to FC Madras, while others have stepped into first-division football.

Yet, barriers remain. Training camps and trials are often held in cities and, for families dependent on daily wages, travel and stay can be prohibitive.

To address this, the club turned its focus towards All India Football Federation (AIFF) academy accreditation, a pathway that would allow its players to compete in youth leagues without having to leave the village in search of opportunities.

In 2024, the club applied and received a one-star rating, falling short of eligibility for youth leagues. It reapplied the following year and secured a two-star accreditation.

“It is something we dreamt of as a club,” said Sivaraman.

“My brother and I both played for Chennaiyin FC at different stages, and we always wanted our own academy to compete at that level. It felt like a dream come true.”

Today, many of the club’s players represent the Kancheepuram District Football Association, with many of them coming from the Sirukalathur Government School, a team that regularly advances from local tournaments to district-level competitions.

In Sirukalathur, football is replacing drift with direction  Football is often sold as a 90-minute spectacle. In Sirukalathur, it begins at dawn, spills into classrooms and, at times, decides the course of a life.When FC Barcelona speaks of “Mes que un club”, it is not merely branding. It reflects how football can anchor a community. Clubs such as Athletic Club in Bilbao, with its deep-rooted commitment to local identity and player development, echoes a similar idea: football can represent people, place and possibility.Far from the city, in Kancheepuram district’s Sirukalathur village, that idea has taken root in its own way.In a village of around 2,000 people, more than 150 children train every week at the Sirukalathur Galatipet Football Club. From a single ground, the two-star All India Football Federation (AIFF)-accredited academy has produced seven players for Chennaiyin FC’s youth teams, one for Bengaluru FC, two for FC Madras, and several others who have gone on to feature in first-division competitions.Founded by D. Harikrishnan, the club traces its origins to the FIFA World Cup in 2014, when the village began shifting away from bat-and-ball games towards football. Inspired by the tournament’s global pull, Harikrishnan began organising sessions for local children, a small step that would grow into something far larger.Two years later, in 2016, the club travelled to Kolkata for the Young Heroes football tournament. What followed was transformative.For a fledgling club in a village that had rarely travelled beyond its district, international exposure was the last thing anyone expected. Spain might as well have been another planet. Yet, two players from that group were selected for a training camp there, and one of them, Rishish, went on to secure an opportunity with Swedish club IK Sirius.“It was my first trip abroad. I used to train on the Sirukalathur ground, and the club helped me reach Spain and then Sweden. I haven’t been in touch with football for a while, but I hope to return as a coach and train the children there in the near future,” said Rishish.“That was the turning point. That is when my father, D. Harikrishnan, realised that through football we could send our youth abroad and help them build better lives,” said his son Sivaraman, managing director and one of the club’s coaches, who holds an AFC C Diploma.“Education is essential, but it does not come naturally to everyone. In villages like ours, where most of the youth study in government schools, we wanted to help them build a career through sport,” he added.The club’s progress, however, was gradual. It took five years to enter the Kancheepuram District League’s third division, before moving up to the second division, just as momentum was building. Then came the COVID-19 pandemic.“The pandemic can be considered a turning point for Sirukalathur Football Club,” said Sivaraman.A different approachWith schools shut and routines disrupted, many children were confined to their homes. The absence of structure soon began to show.Coming from a family deeply involved in sport, Harikrishnan and Sivaraman, along with Sai Krishnan, a former Under-15 Chennaiyin FC captain, noticed a worrying shift. With little supervision, several youngsters were beginning to drift towards unhealthy habits, including smoking, alcohol and, in some cases, substance abuse.“We started focusing on children born between 2008 and 2012 and brought in new players. It was not easy, but by 2021 and 2022, we were among the better-performing grassroots clubs in Chennai,” said Sivaraman.In 2022, Bengaluru FC scouted players in Siruseri, and one from Sirukalathur earned a place at the all-India trials at the Inspire Institute of Sport in Bellary.“Players from across the country attended the five-day camp, and Sanjay from our U-13 group was selected. He trained with Bengaluru FC for an entire year,” said Sivaraman.In the years since, the pathway has become clearer. Seven players have moved to Chennaiyin FC’s youth teams, one to Bengaluru FC, and two to FC Madras, while others have stepped into first-division football.Yet, barriers remain. Training camps and trials are often held in cities and, for families dependent on daily wages, travel and stay can be prohibitive.To address this, the club turned its focus towards All India Football Federation (AIFF) academy accreditation, a pathway that would allow its players to compete in youth leagues without having to leave the village in search of opportunities.In 2024, the club applied and received a one-star rating, falling short of eligibility for youth leagues. It reapplied the following year and secured a two-star accreditation.“It is something we dreamt of as a club,” said Sivaraman.“My brother and I both played for Chennaiyin FC at different stages, and we always wanted our own academy to compete at that level. It felt like a dream come true.”Today, many of the club’s players represent the Kancheepuram District Football Association, with many of them coming from the Sirukalathur Government School, a team that regularly advances from local tournaments to district-level competitions. Two years after the Sirukalathur Football Club was established, the club played in the Young Heroes tournament, where one of their players got an once-in-a-lifetime opportunity to travel and train in Spain.
                                                            | Photo Credit: 
                                Siva Sankar A.
                            

                            Two years after the Sirukalathur Football Club was established, the club played in the Young Heroes tournament, where one of their players got an once-in-a-lifetime opportunity to travel and train in Spain.
                                                            | Photo Credit: 
                                Siva Sankar A.
                                                    The impact extends beyond football. Players have secured college admissions, with some now representing institutions such as Hindustan Institute of Technology & Science and Loyola College.From a single ground, the numbers tell their own story: one Santosh Trophy player, three junior nationals, over 20 university-level players, and a growing presence in club football.A small and trusted circleWhat allows one man to influence an entire village, and parents to trust him with their children, becomes clearer upon visiting Sirukalathur.Colourful flags outline the pitch. Narrow streets connect tightly packed houses, many with cows and goats. Dairy farming sustains a large section of the population, while others work as daily-wage labourers. Around 90 to 100 people hold government jobs.At the centre of it all is Harikrishnan’s office, its walls lined with trophies and photographs, markers of a steady rise. Since 2019, Sirukalathur has been a consistent presence in the Kancheepuram District Championships, lifting titles in the Third Division in 2019 and the First Division in 2024. They were runners-up in the Second Division in 2023 and the First Division in 2025.His journey, however, has been far from straightforward.“My father used to drink a lot, and my mother endured a lot while raising me. I failed Class 10. Though I wanted to study, I loved playing sport,” Harikrishnan said.“I tried again and passed. In Class 12, I failed English, wrote it again, and cleared it. I was a volleyball player in college, but I only picked up the sport in Class 11. I did not even have money to buy proper shoes,” he added.Born and raised in the same village, Harikrishnan was among the first to clear and prepare the ground, once filled with garbage, that now serves as the club’s base. Plans are in place to add a seating pavilion, install floodlights, and build a swimming pool. But the ideas hit a standstill as the pandemic wreacked havocAs substance abuse rose during the 2020 lockdown, the club decided to go beyond coaching in difficult times.It began providing breakfast and dinner to regular trainees.“Most of the boys and girls are not from well-off families. Their parents leave early for work, and food cooked in the morning often lasts the whole day. But players need fresh food and proper nutrition. So we provide meals, including non-vegetarian food at least three times a week,” said Harikrishnan.He pauses to show a set of used injection needles he once took from a boy, a talented left-footed player who had slipped into addiction.“I got him admitted to Guru Nanak College through the sports quota, but he drifted away. At one point, I had to involve the police,” he recalled.For Harikrishnan, football is not just about producing elite players. It is about keeping doors open: to education, to employment and, at times, simply to a better path.A mother’s sacrificeThe journey of a 14-year-old from Sirukalathur offers a glimpse into what that path can demand.Chennaiyin FC U-13, FC Madras U-13 and U-15, district titles, CM Trophy representation, AIFF FIFA Talent Academy selection, and individual awards, the list is already long for Dharanivendhan.At home, it is held together by his mother, Kalaimani. Dharanivendhan, 14, from Sirukalathur offers a glimpse into what Harikrishnan’s plan can inspire, as he, with plenty of support from his mother, went on to play for Chennaiyin FC an FC Madras.
                                                            | Photo Credit: 
                                Siva Sankar A.
                            

                            Dharanivendhan, 14, from Sirukalathur offers a glimpse into what Harikrishnan’s plan can inspire, as he, with plenty of support from his mother, went on to play for Chennaiyin FC an FC Madras.
                                                            | Photo Credit: 
                                Siva Sankar A.
                                                    “We come from a village, and I do not know many bus routes because I did not complete my schooling. It is my son who has shown me places. I have travelled with him for camps and trials,” she said.“With a daily income of around Rs. 300, we spend nearly half on him. The rest goes towards food and household expenses.”Her routine once began at 2 a.m.To get her son to training in the city, she would travel to Poonamallee and then take another bus to the ground, wait outside for two hours, and return home by noon, day after day, for a year.Dharanivendhan would then attend school for half a day.Today, he is back training at Sirukalathur, with a return to FC Madras on the horizon.In a village where journeys once rarely extended beyond its borders, they now begin before sunrise, on narrow roads, in crowded buses, and on a patch of ground marked by flags.For some, it leads to a team sheet.For others, to a college seat.For all of them, it offers a way forward.Published on Apr 22, 2026  #Sirukalathur #football #replacing #drift #direction

Two years after the Sirukalathur Football Club was established, the club played in the Young Heroes tournament, where one of their players got an once-in-a-lifetime opportunity to travel and train in Spain. | Photo Credit: Siva Sankar A.

FIFA World Cup 2026 not available to fans in India yet — What’s going wrong?  The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from 5 million in 2013-14 to  million in the latest deal,” an industry expert tells        Sportstar.Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around  million in 2013, which would be almost double the value today, adjusted for inflation.Eight years later, Reliance picked up the 2022 World Cup rights for  million.FIFA had offered rights for the next two World Cups as a package to the Indian market for 0 million last year. However, a lack of interest saw the global football body reconsider the valuation to  million.Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India. Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                            

                            Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                                                    Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.Profitability the only priority“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for  per month.The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop. Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                            

                            Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                                                    “The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”Will there be a solution?FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster. Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                            

                            Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                                                    That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.Published on Apr 22, 2026  #FIFA #World #Cup #fans #India #Whats #wrong

Two years after the Sirukalathur Football Club was established, the club played in the Young Heroes tournament, where one of their players got an once-in-a-lifetime opportunity to travel and train in Spain. | Photo Credit: Siva Sankar A.

The impact extends beyond football. Players have secured college admissions, with some now representing institutions such as Hindustan Institute of Technology & Science and Loyola College.

From a single ground, the numbers tell their own story: one Santosh Trophy player, three junior nationals, over 20 university-level players, and a growing presence in club football.

A small and trusted circle

What allows one man to influence an entire village, and parents to trust him with their children, becomes clearer upon visiting Sirukalathur.

Colourful flags outline the pitch. Narrow streets connect tightly packed houses, many with cows and goats. Dairy farming sustains a large section of the population, while others work as daily-wage labourers. Around 90 to 100 people hold government jobs.

At the centre of it all is Harikrishnan’s office, its walls lined with trophies and photographs, markers of a steady rise. Since 2019, Sirukalathur has been a consistent presence in the Kancheepuram District Championships, lifting titles in the Third Division in 2019 and the First Division in 2024. They were runners-up in the Second Division in 2023 and the First Division in 2025.

His journey, however, has been far from straightforward.

“My father used to drink a lot, and my mother endured a lot while raising me. I failed Class 10. Though I wanted to study, I loved playing sport,” Harikrishnan said.

“I tried again and passed. In Class 12, I failed English, wrote it again, and cleared it. I was a volleyball player in college, but I only picked up the sport in Class 11. I did not even have money to buy proper shoes,” he added.

Born and raised in the same village, Harikrishnan was among the first to clear and prepare the ground, once filled with garbage, that now serves as the club’s base. Plans are in place to add a seating pavilion, install floodlights, and build a swimming pool. But the ideas hit a standstill as the pandemic wreacked havoc

As substance abuse rose during the 2020 lockdown, the club decided to go beyond coaching in difficult times.

It began providing breakfast and dinner to regular trainees.

“Most of the boys and girls are not from well-off families. Their parents leave early for work, and food cooked in the morning often lasts the whole day. But players need fresh food and proper nutrition. So we provide meals, including non-vegetarian food at least three times a week,” said Harikrishnan.

He pauses to show a set of used injection needles he once took from a boy, a talented left-footed player who had slipped into addiction.

“I got him admitted to Guru Nanak College through the sports quota, but he drifted away. At one point, I had to involve the police,” he recalled.

For Harikrishnan, football is not just about producing elite players. It is about keeping doors open: to education, to employment and, at times, simply to a better path.

A mother’s sacrifice

The journey of a 14-year-old from Sirukalathur offers a glimpse into what that path can demand.

Chennaiyin FC U-13, FC Madras U-13 and U-15, district titles, CM Trophy representation, AIFF FIFA Talent Academy selection, and individual awards, the list is already long for Dharanivendhan.

At home, it is held together by his mother, Kalaimani.

Dharanivendhan, 14, from Sirukalathur offers a glimpse into what Harikrishnan’s plan can inspire, as he, with plenty of support from his mother, went on to play for Chennaiyin FC an FC Madras.

Dharanivendhan, 14, from Sirukalathur offers a glimpse into what Harikrishnan’s plan can inspire, as he, with plenty of support from his mother, went on to play for Chennaiyin FC an FC Madras. | Photo Credit: Siva Sankar A.

FIFA World Cup 2026 not available to fans in India yet — What’s going wrong?  The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from 5 million in 2013-14 to  million in the latest deal,” an industry expert tells        Sportstar.Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around  million in 2013, which would be almost double the value today, adjusted for inflation.Eight years later, Reliance picked up the 2022 World Cup rights for  million.FIFA had offered rights for the next two World Cups as a package to the Indian market for 0 million last year. However, a lack of interest saw the global football body reconsider the valuation to  million.Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India. Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                            

                            Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                                                    Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.Profitability the only priority“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for  per month.The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop. Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                            

                            Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                                                    “The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”Will there be a solution?FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster. Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                            

                            Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                                                    That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.Published on Apr 22, 2026  #FIFA #World #Cup #fans #India #Whats #wrong

Dharanivendhan, 14, from Sirukalathur offers a glimpse into what Harikrishnan’s plan can inspire, as he, with plenty of support from his mother, went on to play for Chennaiyin FC an FC Madras. | Photo Credit: Siva Sankar A.

“We come from a village, and I do not know many bus routes because I did not complete my schooling. It is my son who has shown me places. I have travelled with him for camps and trials,” she said.

“With a daily income of around Rs. 300, we spend nearly half on him. The rest goes towards food and household expenses.”

Her routine once began at 2 a.m.

To get her son to training in the city, she would travel to Poonamallee and then take another bus to the ground, wait outside for two hours, and return home by noon, day after day, for a year.

Dharanivendhan would then attend school for half a day.

Today, he is back training at Sirukalathur, with a return to FC Madras on the horizon.

In a village where journeys once rarely extended beyond its borders, they now begin before sunrise, on narrow roads, in crowded buses, and on a patch of ground marked by flags.

For some, it leads to a team sheet.

For others, to a college seat.

For all of them, it offers a way forward.

Published on Apr 22, 2026

#Sirukalathur #football #replacing #drift #direction">In Sirukalathur, football is replacing drift with direction  Football is often sold as a 90-minute spectacle. In Sirukalathur, it begins at dawn, spills into classrooms and, at times, decides the course of a life.When FC Barcelona speaks of “Mes que un club”, it is not merely branding. It reflects how football can anchor a community. Clubs such as Athletic Club in Bilbao, with its deep-rooted commitment to local identity and player development, echoes a similar idea: football can represent people, place and possibility.Far from the city, in Kancheepuram district’s Sirukalathur village, that idea has taken root in its own way.In a village of around 2,000 people, more than 150 children train every week at the Sirukalathur Galatipet Football Club. From a single ground, the two-star All India Football Federation (AIFF)-accredited academy has produced seven players for Chennaiyin FC’s youth teams, one for Bengaluru FC, two for FC Madras, and several others who have gone on to feature in first-division competitions.Founded by D. Harikrishnan, the club traces its origins to the FIFA World Cup in 2014, when the village began shifting away from bat-and-ball games towards football. Inspired by the tournament’s global pull, Harikrishnan began organising sessions for local children, a small step that would grow into something far larger.Two years later, in 2016, the club travelled to Kolkata for the Young Heroes football tournament. What followed was transformative.For a fledgling club in a village that had rarely travelled beyond its district, international exposure was the last thing anyone expected. Spain might as well have been another planet. Yet, two players from that group were selected for a training camp there, and one of them, Rishish, went on to secure an opportunity with Swedish club IK Sirius.“It was my first trip abroad. I used to train on the Sirukalathur ground, and the club helped me reach Spain and then Sweden. I haven’t been in touch with football for a while, but I hope to return as a coach and train the children there in the near future,” said Rishish.“That was the turning point. That is when my father, D. Harikrishnan, realised that through football we could send our youth abroad and help them build better lives,” said his son Sivaraman, managing director and one of the club’s coaches, who holds an AFC C Diploma.“Education is essential, but it does not come naturally to everyone. In villages like ours, where most of the youth study in government schools, we wanted to help them build a career through sport,” he added.The club’s progress, however, was gradual. It took five years to enter the Kancheepuram District League’s third division, before moving up to the second division, just as momentum was building. Then came the COVID-19 pandemic.“The pandemic can be considered a turning point for Sirukalathur Football Club,” said Sivaraman.A different approachWith schools shut and routines disrupted, many children were confined to their homes. The absence of structure soon began to show.Coming from a family deeply involved in sport, Harikrishnan and Sivaraman, along with Sai Krishnan, a former Under-15 Chennaiyin FC captain, noticed a worrying shift. With little supervision, several youngsters were beginning to drift towards unhealthy habits, including smoking, alcohol and, in some cases, substance abuse.“We started focusing on children born between 2008 and 2012 and brought in new players. It was not easy, but by 2021 and 2022, we were among the better-performing grassroots clubs in Chennai,” said Sivaraman.In 2022, Bengaluru FC scouted players in Siruseri, and one from Sirukalathur earned a place at the all-India trials at the Inspire Institute of Sport in Bellary.“Players from across the country attended the five-day camp, and Sanjay from our U-13 group was selected. He trained with Bengaluru FC for an entire year,” said Sivaraman.In the years since, the pathway has become clearer. Seven players have moved to Chennaiyin FC’s youth teams, one to Bengaluru FC, and two to FC Madras, while others have stepped into first-division football.Yet, barriers remain. Training camps and trials are often held in cities and, for families dependent on daily wages, travel and stay can be prohibitive.To address this, the club turned its focus towards All India Football Federation (AIFF) academy accreditation, a pathway that would allow its players to compete in youth leagues without having to leave the village in search of opportunities.In 2024, the club applied and received a one-star rating, falling short of eligibility for youth leagues. It reapplied the following year and secured a two-star accreditation.“It is something we dreamt of as a club,” said Sivaraman.“My brother and I both played for Chennaiyin FC at different stages, and we always wanted our own academy to compete at that level. It felt like a dream come true.”Today, many of the club’s players represent the Kancheepuram District Football Association, with many of them coming from the Sirukalathur Government School, a team that regularly advances from local tournaments to district-level competitions. Two years after the Sirukalathur Football Club was established, the club played in the Young Heroes tournament, where one of their players got an once-in-a-lifetime opportunity to travel and train in Spain.
                                                            | Photo Credit: 
                                Siva Sankar A.
                            

                            Two years after the Sirukalathur Football Club was established, the club played in the Young Heroes tournament, where one of their players got an once-in-a-lifetime opportunity to travel and train in Spain.
                                                            | Photo Credit: 
                                Siva Sankar A.
                                                    The impact extends beyond football. Players have secured college admissions, with some now representing institutions such as Hindustan Institute of Technology & Science and Loyola College.From a single ground, the numbers tell their own story: one Santosh Trophy player, three junior nationals, over 20 university-level players, and a growing presence in club football.A small and trusted circleWhat allows one man to influence an entire village, and parents to trust him with their children, becomes clearer upon visiting Sirukalathur.Colourful flags outline the pitch. Narrow streets connect tightly packed houses, many with cows and goats. Dairy farming sustains a large section of the population, while others work as daily-wage labourers. Around 90 to 100 people hold government jobs.At the centre of it all is Harikrishnan’s office, its walls lined with trophies and photographs, markers of a steady rise. Since 2019, Sirukalathur has been a consistent presence in the Kancheepuram District Championships, lifting titles in the Third Division in 2019 and the First Division in 2024. They were runners-up in the Second Division in 2023 and the First Division in 2025.His journey, however, has been far from straightforward.“My father used to drink a lot, and my mother endured a lot while raising me. I failed Class 10. Though I wanted to study, I loved playing sport,” Harikrishnan said.“I tried again and passed. In Class 12, I failed English, wrote it again, and cleared it. I was a volleyball player in college, but I only picked up the sport in Class 11. I did not even have money to buy proper shoes,” he added.Born and raised in the same village, Harikrishnan was among the first to clear and prepare the ground, once filled with garbage, that now serves as the club’s base. Plans are in place to add a seating pavilion, install floodlights, and build a swimming pool. But the ideas hit a standstill as the pandemic wreacked havocAs substance abuse rose during the 2020 lockdown, the club decided to go beyond coaching in difficult times.It began providing breakfast and dinner to regular trainees.“Most of the boys and girls are not from well-off families. Their parents leave early for work, and food cooked in the morning often lasts the whole day. But players need fresh food and proper nutrition. So we provide meals, including non-vegetarian food at least three times a week,” said Harikrishnan.He pauses to show a set of used injection needles he once took from a boy, a talented left-footed player who had slipped into addiction.“I got him admitted to Guru Nanak College through the sports quota, but he drifted away. At one point, I had to involve the police,” he recalled.For Harikrishnan, football is not just about producing elite players. It is about keeping doors open: to education, to employment and, at times, simply to a better path.A mother’s sacrificeThe journey of a 14-year-old from Sirukalathur offers a glimpse into what that path can demand.Chennaiyin FC U-13, FC Madras U-13 and U-15, district titles, CM Trophy representation, AIFF FIFA Talent Academy selection, and individual awards, the list is already long for Dharanivendhan.At home, it is held together by his mother, Kalaimani. Dharanivendhan, 14, from Sirukalathur offers a glimpse into what Harikrishnan’s plan can inspire, as he, with plenty of support from his mother, went on to play for Chennaiyin FC an FC Madras.
                                                            | Photo Credit: 
                                Siva Sankar A.
                            

                            Dharanivendhan, 14, from Sirukalathur offers a glimpse into what Harikrishnan’s plan can inspire, as he, with plenty of support from his mother, went on to play for Chennaiyin FC an FC Madras.
                                                            | Photo Credit: 
                                Siva Sankar A.
                                                    “We come from a village, and I do not know many bus routes because I did not complete my schooling. It is my son who has shown me places. I have travelled with him for camps and trials,” she said.“With a daily income of around Rs. 300, we spend nearly half on him. The rest goes towards food and household expenses.”Her routine once began at 2 a.m.To get her son to training in the city, she would travel to Poonamallee and then take another bus to the ground, wait outside for two hours, and return home by noon, day after day, for a year.Dharanivendhan would then attend school for half a day.Today, he is back training at Sirukalathur, with a return to FC Madras on the horizon.In a village where journeys once rarely extended beyond its borders, they now begin before sunrise, on narrow roads, in crowded buses, and on a patch of ground marked by flags.For some, it leads to a team sheet.For others, to a college seat.For all of them, it offers a way forward.Published on Apr 22, 2026  #Sirukalathur #football #replacing #drift #direction

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