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FIFA World Cup 2026 not available to fans in India yet — What’s going wrong?  The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from 5 million in 2013-14 to  million in the latest deal,” an industry expert tells        Sportstar.Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around  million in 2013, which would be almost double the value today, adjusted for inflation.Eight years later, Reliance picked up the 2022 World Cup rights for  million.FIFA had offered rights for the next two World Cups as a package to the Indian market for 0 million last year. However, a lack of interest saw the global football body reconsider the valuation to  million.Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India. Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                            

                            Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                                                    Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.Profitability the only priority“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for  per month.The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop. Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                            

                            Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                                                    “The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”Will there be a solution?FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster. Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                            

                            Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                                                    That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.Published on Apr 22, 2026  #FIFA #World #Cup #fans #India #Whats #wrong

FIFA World Cup 2026 not available to fans in India yet — What’s going wrong?

The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.

Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.

The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?

“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from $145 million in 2013-14 to $60 million in the latest deal,” an industry expert tells  Sportstar.

Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around $90 million in 2013, which would be almost double the value today, adjusted for inflation.

Eight years later, Reliance picked up the 2022 World Cup rights for $60 million.

FIFA had offered rights for the next two World Cups as a package to the Indian market for $100 million last year. However, a lack of interest saw the global football body reconsider the valuation to $35 million.

Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.

“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India.

Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.

Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India. | Photo Credit: Special Arrangement

FIFA World Cup 2026 not available to fans in India yet — What’s going wrong?  The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from 5 million in 2013-14 to  million in the latest deal,” an industry expert tells        Sportstar.Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around  million in 2013, which would be almost double the value today, adjusted for inflation.Eight years later, Reliance picked up the 2022 World Cup rights for  million.FIFA had offered rights for the next two World Cups as a package to the Indian market for 0 million last year. However, a lack of interest saw the global football body reconsider the valuation to  million.Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India. Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                            

                            Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                                                    Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.Profitability the only priority“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for  per month.The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop. Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                            

                            Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                                                    “The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”Will there be a solution?FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster. Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                            

                            Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                                                    That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.Published on Apr 22, 2026  #FIFA #World #Cup #fans #India #Whats #wrong

Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India. | Photo Credit: Special Arrangement

Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.

“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”

“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.

The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.

Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.

Profitability the only priority

“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.

“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”

Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for $40 per month.

visualization

The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.

The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.

In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.

World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop.

Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.

Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television. | Photo Credit: Getty Images

FIFA World Cup 2026 not available to fans in India yet — What’s going wrong?  The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from 5 million in 2013-14 to  million in the latest deal,” an industry expert tells        Sportstar.Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around  million in 2013, which would be almost double the value today, adjusted for inflation.Eight years later, Reliance picked up the 2022 World Cup rights for  million.FIFA had offered rights for the next two World Cups as a package to the Indian market for 0 million last year. However, a lack of interest saw the global football body reconsider the valuation to  million.Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India. Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                            

                            Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                                                    Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.Profitability the only priority“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for  per month.The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop. Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                            

                            Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                                                    “The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”Will there be a solution?FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster. Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                            

                            Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                                                    That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.Published on Apr 22, 2026  #FIFA #World #Cup #fans #India #Whats #wrong

Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television. | Photo Credit: Getty Images

“The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.

Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.

“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”

Will there be a solution?

FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.

If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster.

Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.

Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. | Photo Credit: The Hindu Photo Library

FIFA World Cup 2026 not available to fans in India yet — What’s going wrong?  The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from 5 million in 2013-14 to  million in the latest deal,” an industry expert tells        Sportstar.Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around  million in 2013, which would be almost double the value today, adjusted for inflation.Eight years later, Reliance picked up the 2022 World Cup rights for  million.FIFA had offered rights for the next two World Cups as a package to the Indian market for 0 million last year. However, a lack of interest saw the global football body reconsider the valuation to  million.Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India. Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                            

                            Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                                                    Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.Profitability the only priority“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for  per month.The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop. Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                            

                            Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                                                    “The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”Will there be a solution?FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster. Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                            

                            Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                                                    That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.Published on Apr 22, 2026  #FIFA #World #Cup #fans #India #Whats #wrong

Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. | Photo Credit: The Hindu Photo Library

That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.

Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.

Published on Apr 22, 2026

#FIFA #World #Cup #fans #India #Whats #wrong

The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.

Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.

The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?

“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from $145 million in 2013-14 to $60 million in the latest deal,” an industry expert tells  Sportstar.

Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around $90 million in 2013, which would be almost double the value today, adjusted for inflation.

Eight years later, Reliance picked up the 2022 World Cup rights for $60 million.

FIFA had offered rights for the next two World Cups as a package to the Indian market for $100 million last year. However, a lack of interest saw the global football body reconsider the valuation to $35 million.

Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.

“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India.

Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.

Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
| Photo Credit:
Special Arrangement

Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
| Photo Credit:
Special Arrangement

Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.

“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”

“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.

The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.

Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.

Profitability the only priority

“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.

“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”

Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for $40 per month.

visualization

The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.

The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.

In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.

World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop.

Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.

Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
| Photo Credit:
Getty Images

FIFA World Cup 2026 not available to fans in India yet — What’s going wrong?  The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from 5 million in 2013-14 to  million in the latest deal,” an industry expert tells        Sportstar.Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around  million in 2013, which would be almost double the value today, adjusted for inflation.Eight years later, Reliance picked up the 2022 World Cup rights for  million.FIFA had offered rights for the next two World Cups as a package to the Indian market for 0 million last year. However, a lack of interest saw the global football body reconsider the valuation to  million.Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India. Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                            

                            Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                                                    Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.Profitability the only priority“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for  per month.The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop. Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                            

                            Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                                                    “The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”Will there be a solution?FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster. Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                            

                            Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                                                    That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.Published on Apr 22, 2026  #FIFA #World #Cup #fans #India #Whats #wrong

Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
| Photo Credit:
Getty Images

“The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.

Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.

“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”

Will there be a solution?

FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.

If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster.

Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.

Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
| Photo Credit:
The Hindu Photo Library

FIFA World Cup 2026 not available to fans in India yet — What’s going wrong?  The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from 5 million in 2013-14 to  million in the latest deal,” an industry expert tells        Sportstar.Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around  million in 2013, which would be almost double the value today, adjusted for inflation.Eight years later, Reliance picked up the 2022 World Cup rights for  million.FIFA had offered rights for the next two World Cups as a package to the Indian market for 0 million last year. However, a lack of interest saw the global football body reconsider the valuation to  million.Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India. Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                            

                            Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                                                    Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.Profitability the only priority“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for  per month.The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop. Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                            

                            Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                                                    “The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”Will there be a solution?FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster. Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                            

                            Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                                                    That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.Published on Apr 22, 2026  #FIFA #World #Cup #fans #India #Whats #wrong

Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
| Photo Credit:
The Hindu Photo Library

That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.

Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.

Published on Apr 22, 2026

Source link
#FIFA #World #Cup #fans #India #Whats #wrong

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Deadspin | Lenyn Sosa’s late clutch hit lifts Jays over skidding Angels <div id=""><section id="0" class=" w-full"><div class="xl:container mx-0 !px-4 py-0 pb-4 !mx-0 !px-0"><img src="https://images.deadspin.com/tr:w-900/28782213.jpg" srcset="https://images.deadspin.com/tr:w-900/28782213.jpg" alt="MLB: Toronto Blue Jays at Los Angeles Angels" class="w-full" fetchpriority="high" loading="eager"/><span class="text-0.8 leading-tight">Apr 21, 2026; Anaheim, California, USA; Toronto Blue Jays first baseman Vladimir Guerrero Jr. (27) beats the tag of Los Angeles Angels catcher Logan O’Hoppe (14) to score during the eighth inning at Angel Stadium. Mandatory Credit: Gary A. Vasquez-Imagn Images<!-- --> <!-- --> </span></div></section><section id="section-1"> <p>Pinch hitter Lenyn Sosa drilled a tiebreaking two-run double during a three-run eighth inning to propel the Toronto Blue Jays to a 4-2 victory over the Los Angeles Angels on Tuesday night at Anaheim, Calif.</p> </section><section id="section-2"> <p>Eloy Jimenez had two RBIs and Vladimir Guerrero scored twice for the Blue Jays, who defeated the Angels for the second straight night and matched their season best of three straight wins.</p> </section><section id="section-3"> <p>Ernie Clement and Daulton Varsho had two hits apiece for Toronto. Louie Varland entered to induce a game-ending double play with the bases loaded for his first career save.</p> </section><section id="section-4"> <p>Oswald Peraza had two hits and a run for the Angels, who had just five hits overall. Los Angeles has scored just six runs during a season-worst four-game losing streak.</p> </section><section id="section-5"> <p>Clement’s one-out double inside the left field line got the decisive uprising going against Drew Pomeranz (0-2) in the eighth. Guerrero was walked intentionally and Sosa came up and ripped a 1-1 fastball off the wall in right to give Toronto a 3-1 lead.</p> </section><section id="section-6"> <p>Jimenez followed with a ground single through the right side to score Clement.</p> </section><br/><section id="section-7"> <p>Mason Fluharty (1-0) retired the final two batters of the seventh and Tyler Rogers worked a perfect eighth for Toronto.</p> </section> <section id="section-8"> <p>Struggling closer Jeff Hoffman started the ninth and created a jam. He struck out Zach Neto to start the inning before allowing Mike Trout’s single to left and plunking Jo Adell on the right hand and Jorge Soler on the left elbow to load the bases.</p> </section><section id="section-9"> <p>Yoan Moncada then pinch-hit for Peraza and hit an RBI single to right to bring the Angels within 4-2 and end Hoffman’s night. Varland entered and got Nolan Schanuel to hit his first pitch on the ground to Toronto second baseman Clement, who began to turn the decisive double play with shortstop Andres Gimenez’s throw to first narrowly beating the diving Schanuel.</p> </section><section id="section-10"> <p>Toronto starter Patrick Corbin allowed one run and two hits over five innings. He struck out three and walked two.</p> </section><section id="section-11"> <p>Los Angeles starter Jack Kochanowicz gave up one run and five hits over 5 2/3 innings. He walked two and struck out one.</p> </section><section id="section-12"> <p>The Angels moved ahead in the fifth when Peraza and Schanuel hit one-out singles and Vaughn Grissom followed with a sacrifice fly to score Peraza.</p> </section><section id="section-13"> <p>Toronto had a similar frame in the sixth when Guerrero and Jesus Sanchez had consecutive one-out singles and Jimenez plated Guerrero with a sacrifice fly.</p> </section><br/><section id="section-14"> <p>–Field Level Media</p> </section> </div> #Deadspin #Lenyn #Sosas #late #clutch #hit #lifts #Jays #skidding #Angels

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Deadspin | Victor Wembanyama sustains concussion in Spurs’ Game 2 loss <div id=""><section id="0" class=" w-full"><div class="xl:container mx-0 !px-4 py-0 pb-4 !mx-0 !px-0"><img src="https://images.deadspin.com/tr:w-900/28780124.jpg" srcset="https://images.deadspin.com/tr:w-900/28780124.jpg" alt="NBA: Portland Trail Blazers at San Antonio Spurs" class="w-full" fetchpriority="high" loading="eager"/><span class="text-0.8 leading-tight">Apr 21, 2026; San Antonio, Texas, USA; Portland Trail Blazers forward Deni Avdija (8) drives to the basket past San Antonio Spurs forward Victor Wembanyama (1) during the first half of game two of the first round of the 2026 NBA Playoffs at Frost Bank Center. Mandatory Credit: Scott Wachter-Imagn Images<!-- --> <!-- --> </span></div></section><section id="section-1"> <p>San Antonio star center Victor Wembanyama was concussed during Game 2 of the Spurs’ first-round playoff series with the Portland Trail Blazers on Tuesday, his coach confirmed following the contest.</p> </section><section id="section-2"> <p>“I just know he has a concussion and he’s in the protocol and we’ll obviously take the proper and appropriate steps,” San Antonio coach Mitch Johnson said. “You know, it’s tough. That protocol is the protocol, so we’ll just follow it, as everyone else does, and plan accordingly.”</p> </section><section id="section-3"> <p>Wembanyama was forced from Game 2 after hitting his face on the floor early in the second quarter. The Spurs later announced that Wembanyama had entered concussion protocol and would not return to the game before it was confirmed after the contest — a 106-103 Blazers win that leveled the series — that a concussion had been sustained.</p> </section><section id="section-4"> <p>Wembanyama hit his face on the floor at near-full speed after being knocked off his feet during a drive to the basket at the 8:57 mark of the second period, with the contact leaving him dazed enough to struggle standing up before jogging off the floor to the locker room.</p> </section><br/><section id="section-5"> <p>San Antonio trailed 34-32 at the time, and Wembanyama had amassed five points, four rebounds, an assist and a blocked shot in 11:41 of court time when he was injured. The game was tied 57-57 by halftime.</p> </section> <section id="section-6"> <p>The Spurs have had plenty of success without their star this season. Wembanyama missed 18 games this season with various injuries, with San Antonio going 12-6 in those games.</p> </section><section id="section-7"> <p>However, Wembanyama’s absence for Game 3 and potentially beyond would loom large in a series that suddenly swung to Portland’s advantage after the Blazers wrested away the home-court edge on Tuesday.</p> </section><section id="section-8"> <p>Wembanyama is scheduled to receive further testing on Wednesday but must remain inactive for a minimum of 24 hours and can’t resume full participation before 48 hours, per NBA concussion guidelines.</p> </section><section id="section-9"> <p>The teams won’t play again until Friday, when Game 3 will be contested in Portland.</p> </section><br/><section id="section-10"> <p>–Field Level Media</p> </section> </div> #Deadspin #Victor #Wembanyama #sustains #concussion #Spurs #Game #loss

The Formula 1 grid will roar to life one final time this weekend, ahead of the annual August shutdown.

Before the sport goes on a mandated hiatus, in place to help the teams and drivers reset ahead of the final push to the end of the schedule — and the holiday season sprint to the next season — the grid heads to the Hungaroring for this weekend’s Hungarian Grand Prix.

Here are the storylines we’re looking forward to this weekend.

Aston Martin’s upgrades

It has been, to put it bluntly, a dismal season for Aston Martin.

The year began with questions over whether Lance Stroll and Fernando Alonso would even participate in the Australian Grand Prix, as power unit vibrations were too intense for the drivers to handle over a race distance. The team used that race as a glorified testing session, with Alonso completing just 21 laps and Stroll 43, after several pit stops.

But while other teams brought regular upgrades throughout the season to date, Aston Martin circled the Hungarian Grand Prix for a massive upgrade package, one they hope will pull the team up from the back of the grid.

Engineering wizard Adrian Newey outlined what the upgrade contains, including a focus on lowering the weight of the AMR26.

”The main structural elements remain the same – the chassis and gearbox architecture don’t fundamentally change – but we’ve taken weight out of both, which required re-homologating and crash testing the forward chassis,” said Newey to the official F1 channel.

“The front suspension is unchanged. The rear suspension is slightly revised. We’ve developed a new nose and substantially revised aerodynamic surfaces. So, while the core structure is similar, it’s a big aerodynamic package coupled with significant weight reduction. The target is to get very close to the weight limit.”

As far as the team’s expectations for the upgrade?

They simply want to be able to race again.

“For us, the most important is that we go back racing, because we have not over the last events – it was very difficult to keep up with the midfield,” said Chief Trackside Officer Mike Krack. “Whatever it’s going to bring, I think going racing is most important for everyone.

“I think the period that we had with no upgrades for very long is now over, so it looks good for the future, and we are just all looking forward to Budapest and seeing what we have.”

Can George Russell bounce back?

This has absolutely, positively, not been the Summer of George.

When the 2026 F1 season began there were huge expectations at Mercedes, with good reason. The worst-kept secret in the paddock all last year was that the Silver Arrows would be on the front foot when the new regulations arrived, and with that belief came the idea that a Mercedes driver would be at the top of the standings when the dust settled.

While that has largely played out to form — Mercedes currently enjoys a 73-point lead over Ferrari in the Constructors’ Championship standings ahead of the Hungarian Grand Prix — and it is a Mercedes driver atop the Drivers’ Standings, that is young Kimi Antonelli, and not the veteran George Russell despite those pre-season expectations.

Russell seemed to get back in the fight in recent weeks, thanks to a win at the Austrian Grand Prix and a P2 at the British Grand Prix, on a weekend where Antonelli finished outside of the points. But any momentum on Russell’s part was blunted under the harshest of conditions at the Belgian Grand Prix, when his race ended on the opening lap after contact with Lewis Hamilton at the Les Combes chicane.

Add in Antonelli’s win at Spa, and Russell now finds himself sitting third in the standings, 50 points behind Antonelli and five points behind former teammate Hamilton.

The Mercedes driver vowed to get back up following the Belgian Grand Prix:

Ferrari on the front foot in Hungary?

Lewis Hamilton’s win at the Spanish Grand Prix ignited thoughts of the seven-time champion making a charge of his own, and there is reason to believe that he and Ferrari could be on friendly footing at the Hungaroring.

Ferrari leadership believes that the SF26 is best suited to tracks like this weekend’s, where power and straight-line speed takes a backseat to the lower-speed corners like the grid will see at the Hungaroring. And McLaren boss Andrea Stella already tapped the Scuderia as the favorites ahead of the weekend.

“I think in Hungary, the Netherlands we will see the Ferrari being back to probably being the fastest car we see in the corners there. Extremely competitive,” Stella told Sky Sports F1.

Ferrari took a step forward at the Belgian Grand Prix as Charles Leclerc challenged Antonelli for the win before ultimately finishing second. That could bode well for the team at other tracks, but with the strength in the corners Ferrari has shown earlier this season, they might very well be the team to beat in Hungary.

The calm before the storm

The August shutdown gives the teams and drivers a chance to reset before the final push to the season-ending race at Yas Marina.

But it often marks the true kickoff to the driver transfer market.

As we discussed last week, rumors over Max Verstappen’s future at Red Bull remain the dominant talking point in the paddock, but there are several other teams and drivers wondering how the pieces will fit together for the 2027 F1 season.

One driver to watch is Esteban Ocon at Haas. He returns to Hungary, the site of his one Grand Prix victory in the sport, facing an uncertain future at Haas. While no decision has been made about his future with the team, Ocon has been outscored 18-3 by teammate Oliver Bearman this season.

Bearman’s position at Haas remains secure, given that any notion of a move to Ferrari is blocked for the moment by Lewis Hamilton and Charles Leclerc. (Haas and Ferrari are technical partners, Bearman came through the Ferrari Driver Academy, and has long been pegged for a move to Ferrari in the future). But with Ocon lagging behind — and Bearman now more experienced — the team could look to a younger driver as a 2027 replacement. McLaren reserve Leonardo Fornaroli has emerged as an option, having won the Formula 3 title in 2024 and the Formula 2 title a year ago, but with Lando Norris and Oscar Piastri blocking his path in Papaya, a move could be possible.

As we highlighted last week, SB Nation has unveiled a brand-new F1 Feed, a place for race fans to talk about the sport all year long.

We’ll be putting more of an emphasis on the F1 Feed starting this week, with some big stuff planned for after the August shutdown. So get signed up and join in the fun!

#Aston #Martins #upgrades #lead #Hungarian #Grand #Prix #storylines">Aston Martin’s upgrades lead F1 Hungarian Grand Prix storylines  The Formula 1 grid will roar to life one final time this weekend, ahead of the annual August shutdown.Before the sport goes on a mandated hiatus, in place to help the teams and drivers reset ahead of the final push to the end of the schedule — and the holiday season sprint to the next season — the grid heads to the Hungaroring for this weekend’s Hungarian Grand Prix.Here are the storylines we’re looking forward to this weekend.Aston Martin’s upgradesIt has been, to put it bluntly, a dismal season for Aston Martin.The year began with questions over whether Lance Stroll and Fernando Alonso would even participate in the Australian Grand Prix, as power unit vibrations were too intense for the drivers to handle over a race distance. The team used that race as a glorified testing session, with Alonso completing just 21 laps and Stroll 43, after several pit stops.But while other teams brought regular upgrades throughout the season to date, Aston Martin circled the Hungarian Grand Prix for a massive upgrade package, one they hope will pull the team up from the back of the grid.Engineering wizard Adrian Newey outlined what the upgrade contains, including a focus on lowering the weight of the AMR26.”The main structural elements remain the same – the chassis and gearbox architecture don’t fundamentally change – but we’ve taken weight out of both, which required re-homologating and crash testing the forward chassis,” said Newey to the official F1 channel.“The front suspension is unchanged. The rear suspension is slightly revised. We’ve developed a new nose and substantially revised aerodynamic surfaces. So, while the core structure is similar, it’s a big aerodynamic package coupled with significant weight reduction. The target is to get very close to the weight limit.”As far as the team’s expectations for the upgrade?They simply want to be able to race again.“For us, the most important is that we go back racing, because we have not over the last events – it was very difficult to keep up with the midfield,” said Chief Trackside Officer Mike Krack. “Whatever it’s going to bring, I think going racing is most important for everyone.“I think the period that we had with no upgrades for very long is now over, so it looks good for the future, and we are just all looking forward to Budapest and seeing what we have.”Can George Russell bounce back?This has absolutely, positively, not been the Summer of George.When the 2026 F1 season began there were huge expectations at Mercedes, with good reason. The worst-kept secret in the paddock all last year was that the Silver Arrows would be on the front foot when the new regulations arrived, and with that belief came the idea that a Mercedes driver would be at the top of the standings when the dust settled.While that has largely played out to form — Mercedes currently enjoys a 73-point lead over Ferrari in the Constructors’ Championship standings ahead of the Hungarian Grand Prix — and it is a Mercedes driver atop the Drivers’ Standings, that is young Kimi Antonelli, and not the veteran George Russell despite those pre-season expectations.Russell seemed to get back in the fight in recent weeks, thanks to a win at the Austrian Grand Prix and a P2 at the British Grand Prix, on a weekend where Antonelli finished outside of the points. But any momentum on Russell’s part was blunted under the harshest of conditions at the Belgian Grand Prix, when his race ended on the opening lap after contact with Lewis Hamilton at the Les Combes chicane.Add in Antonelli’s win at Spa, and Russell now finds himself sitting third in the standings, 50 points behind Antonelli and five points behind former teammate Hamilton.The Mercedes driver vowed to get back up following the Belgian Grand Prix:Ferrari on the front foot in Hungary?Lewis Hamilton’s win at the Spanish Grand Prix ignited thoughts of the seven-time champion making a charge of his own, and there is reason to believe that he and Ferrari could be on friendly footing at the Hungaroring.Ferrari leadership believes that the SF26 is best suited to tracks like this weekend’s, where power and straight-line speed takes a backseat to the lower-speed corners like the grid will see at the Hungaroring. And McLaren boss Andrea Stella already tapped the Scuderia as the favorites ahead of the weekend.“I think in Hungary, the Netherlands we will see the Ferrari being back to probably being the fastest car we see in the corners there. Extremely competitive,” Stella told Sky Sports F1.Ferrari took a step forward at the Belgian Grand Prix as Charles Leclerc challenged Antonelli for the win before ultimately finishing second. That could bode well for the team at other tracks, but with the strength in the corners Ferrari has shown earlier this season, they might very well be the team to beat in Hungary.The calm before the stormThe August shutdown gives the teams and drivers a chance to reset before the final push to the season-ending race at Yas Marina.But it often marks the true kickoff to the driver transfer market.As we discussed last week, rumors over Max Verstappen’s future at Red Bull remain the dominant talking point in the paddock, but there are several other teams and drivers wondering how the pieces will fit together for the 2027 F1 season.One driver to watch is Esteban Ocon at Haas. He returns to Hungary, the site of his one Grand Prix victory in the sport, facing an uncertain future at Haas. While no decision has been made about his future with the team, Ocon has been outscored 18-3 by teammate Oliver Bearman this season.Bearman’s position at Haas remains secure, given that any notion of a move to Ferrari is blocked for the moment by Lewis Hamilton and Charles Leclerc. (Haas and Ferrari are technical partners, Bearman came through the Ferrari Driver Academy, and has long been pegged for a move to Ferrari in the future). But with Ocon lagging behind — and Bearman now more experienced — the team could look to a younger driver as a 2027 replacement. McLaren reserve Leonardo Fornaroli has emerged as an option, having won the Formula 3 title in 2024 and the Formula 2 title a year ago, but with Lando Norris and Oscar Piastri blocking his path in Papaya, a move could be possible.As we highlighted last week, SB Nation has unveiled a brand-new F1 Feed, a place for race fans to talk about the sport all year long.We’ll be putting more of an emphasis on the F1 Feed starting this week, with some big stuff planned for after the August shutdown. So get signed up and join in the fun!  #Aston #Martins #upgrades #lead #Hungarian #Grand #Prix #storylines

said Newey to the official F1 channel.

“The front suspension is unchanged. The rear suspension is slightly revised. We’ve developed a new nose and substantially revised aerodynamic surfaces. So, while the core structure is similar, it’s a big aerodynamic package coupled with significant weight reduction. The target is to get very close to the weight limit.”

As far as the team’s expectations for the upgrade?

They simply want to be able to race again.

“For us, the most important is that we go back racing, because we have not over the last events – it was very difficult to keep up with the midfield,” said Chief Trackside Officer Mike Krack. “Whatever it’s going to bring, I think going racing is most important for everyone.

“I think the period that we had with no upgrades for very long is now over, so it looks good for the future, and we are just all looking forward to Budapest and seeing what we have.”

Can George Russell bounce back?

This has absolutely, positively, not been the Summer of George.

When the 2026 F1 season began there were huge expectations at Mercedes, with good reason. The worst-kept secret in the paddock all last year was that the Silver Arrows would be on the front foot when the new regulations arrived, and with that belief came the idea that a Mercedes driver would be at the top of the standings when the dust settled.

While that has largely played out to form — Mercedes currently enjoys a 73-point lead over Ferrari in the Constructors’ Championship standings ahead of the Hungarian Grand Prix — and it is a Mercedes driver atop the Drivers’ Standings, that is young Kimi Antonelli, and not the veteran George Russell despite those pre-season expectations.

Russell seemed to get back in the fight in recent weeks, thanks to a win at the Austrian Grand Prix and a P2 at the British Grand Prix, on a weekend where Antonelli finished outside of the points. But any momentum on Russell’s part was blunted under the harshest of conditions at the Belgian Grand Prix, when his race ended on the opening lap after contact with Lewis Hamilton at the Les Combes chicane.

Add in Antonelli’s win at Spa, and Russell now finds himself sitting third in the standings, 50 points behind Antonelli and five points behind former teammate Hamilton.

The Mercedes driver vowed to get back up following the Belgian Grand Prix:

Ferrari on the front foot in Hungary?

Lewis Hamilton’s win at the Spanish Grand Prix ignited thoughts of the seven-time champion making a charge of his own, and there is reason to believe that he and Ferrari could be on friendly footing at the Hungaroring.

Ferrari leadership believes that the SF26 is best suited to tracks like this weekend’s, where power and straight-line speed takes a backseat to the lower-speed corners like the grid will see at the Hungaroring. And McLaren boss Andrea Stella already tapped the Scuderia as the favorites ahead of the weekend.

“I think in Hungary, the Netherlands we will see the Ferrari being back to probably being the fastest car we see in the corners there. Extremely competitive,” Stella told Sky Sports F1.

Ferrari took a step forward at the Belgian Grand Prix as Charles Leclerc challenged Antonelli for the win before ultimately finishing second. That could bode well for the team at other tracks, but with the strength in the corners Ferrari has shown earlier this season, they might very well be the team to beat in Hungary.

The calm before the storm

The August shutdown gives the teams and drivers a chance to reset before the final push to the season-ending race at Yas Marina.

But it often marks the true kickoff to the driver transfer market.

As we discussed last week, rumors over Max Verstappen’s future at Red Bull remain the dominant talking point in the paddock, but there are several other teams and drivers wondering how the pieces will fit together for the 2027 F1 season.

One driver to watch is Esteban Ocon at Haas. He returns to Hungary, the site of his one Grand Prix victory in the sport, facing an uncertain future at Haas. While no decision has been made about his future with the team, Ocon has been outscored 18-3 by teammate Oliver Bearman this season.

Bearman’s position at Haas remains secure, given that any notion of a move to Ferrari is blocked for the moment by Lewis Hamilton and Charles Leclerc. (Haas and Ferrari are technical partners, Bearman came through the Ferrari Driver Academy, and has long been pegged for a move to Ferrari in the future). But with Ocon lagging behind — and Bearman now more experienced — the team could look to a younger driver as a 2027 replacement. McLaren reserve Leonardo Fornaroli has emerged as an option, having won the Formula 3 title in 2024 and the Formula 2 title a year ago, but with Lando Norris and Oscar Piastri blocking his path in Papaya, a move could be possible.

As we highlighted last week, SB Nation has unveiled a brand-new F1 Feed, a place for race fans to talk about the sport all year long.

We’ll be putting more of an emphasis on the F1 Feed starting this week, with some big stuff planned for after the August shutdown. So get signed up and join in the fun!

#Aston #Martins #upgrades #lead #Hungarian #Grand #Prix #storylines">Aston Martin’s upgrades lead F1 Hungarian Grand Prix storylines

The Formula 1 grid will roar to life one final time this weekend, ahead of the annual August shutdown.

Before the sport goes on a mandated hiatus, in place to help the teams and drivers reset ahead of the final push to the end of the schedule — and the holiday season sprint to the next season — the grid heads to the Hungaroring for this weekend’s Hungarian Grand Prix.

Here are the storylines we’re looking forward to this weekend.

Aston Martin’s upgrades

It has been, to put it bluntly, a dismal season for Aston Martin.

The year began with questions over whether Lance Stroll and Fernando Alonso would even participate in the Australian Grand Prix, as power unit vibrations were too intense for the drivers to handle over a race distance. The team used that race as a glorified testing session, with Alonso completing just 21 laps and Stroll 43, after several pit stops.

But while other teams brought regular upgrades throughout the season to date, Aston Martin circled the Hungarian Grand Prix for a massive upgrade package, one they hope will pull the team up from the back of the grid.

Engineering wizard Adrian Newey outlined what the upgrade contains, including a focus on lowering the weight of the AMR26.

”The main structural elements remain the same – the chassis and gearbox architecture don’t fundamentally change – but we’ve taken weight out of both, which required re-homologating and crash testing the forward chassis,” said Newey to the official F1 channel.

“The front suspension is unchanged. The rear suspension is slightly revised. We’ve developed a new nose and substantially revised aerodynamic surfaces. So, while the core structure is similar, it’s a big aerodynamic package coupled with significant weight reduction. The target is to get very close to the weight limit.”

As far as the team’s expectations for the upgrade?

They simply want to be able to race again.

“For us, the most important is that we go back racing, because we have not over the last events – it was very difficult to keep up with the midfield,” said Chief Trackside Officer Mike Krack. “Whatever it’s going to bring, I think going racing is most important for everyone.

“I think the period that we had with no upgrades for very long is now over, so it looks good for the future, and we are just all looking forward to Budapest and seeing what we have.”

Can George Russell bounce back?

This has absolutely, positively, not been the Summer of George.

When the 2026 F1 season began there were huge expectations at Mercedes, with good reason. The worst-kept secret in the paddock all last year was that the Silver Arrows would be on the front foot when the new regulations arrived, and with that belief came the idea that a Mercedes driver would be at the top of the standings when the dust settled.

While that has largely played out to form — Mercedes currently enjoys a 73-point lead over Ferrari in the Constructors’ Championship standings ahead of the Hungarian Grand Prix — and it is a Mercedes driver atop the Drivers’ Standings, that is young Kimi Antonelli, and not the veteran George Russell despite those pre-season expectations.

Russell seemed to get back in the fight in recent weeks, thanks to a win at the Austrian Grand Prix and a P2 at the British Grand Prix, on a weekend where Antonelli finished outside of the points. But any momentum on Russell’s part was blunted under the harshest of conditions at the Belgian Grand Prix, when his race ended on the opening lap after contact with Lewis Hamilton at the Les Combes chicane.

Add in Antonelli’s win at Spa, and Russell now finds himself sitting third in the standings, 50 points behind Antonelli and five points behind former teammate Hamilton.

The Mercedes driver vowed to get back up following the Belgian Grand Prix:

Ferrari on the front foot in Hungary?

Lewis Hamilton’s win at the Spanish Grand Prix ignited thoughts of the seven-time champion making a charge of his own, and there is reason to believe that he and Ferrari could be on friendly footing at the Hungaroring.

Ferrari leadership believes that the SF26 is best suited to tracks like this weekend’s, where power and straight-line speed takes a backseat to the lower-speed corners like the grid will see at the Hungaroring. And McLaren boss Andrea Stella already tapped the Scuderia as the favorites ahead of the weekend.

“I think in Hungary, the Netherlands we will see the Ferrari being back to probably being the fastest car we see in the corners there. Extremely competitive,” Stella told Sky Sports F1.

Ferrari took a step forward at the Belgian Grand Prix as Charles Leclerc challenged Antonelli for the win before ultimately finishing second. That could bode well for the team at other tracks, but with the strength in the corners Ferrari has shown earlier this season, they might very well be the team to beat in Hungary.

The calm before the storm

The August shutdown gives the teams and drivers a chance to reset before the final push to the season-ending race at Yas Marina.

But it often marks the true kickoff to the driver transfer market.

As we discussed last week, rumors over Max Verstappen’s future at Red Bull remain the dominant talking point in the paddock, but there are several other teams and drivers wondering how the pieces will fit together for the 2027 F1 season.

One driver to watch is Esteban Ocon at Haas. He returns to Hungary, the site of his one Grand Prix victory in the sport, facing an uncertain future at Haas. While no decision has been made about his future with the team, Ocon has been outscored 18-3 by teammate Oliver Bearman this season.

Bearman’s position at Haas remains secure, given that any notion of a move to Ferrari is blocked for the moment by Lewis Hamilton and Charles Leclerc. (Haas and Ferrari are technical partners, Bearman came through the Ferrari Driver Academy, and has long been pegged for a move to Ferrari in the future). But with Ocon lagging behind — and Bearman now more experienced — the team could look to a younger driver as a 2027 replacement. McLaren reserve Leonardo Fornaroli has emerged as an option, having won the Formula 3 title in 2024 and the Formula 2 title a year ago, but with Lando Norris and Oscar Piastri blocking his path in Papaya, a move could be possible.

As we highlighted last week, SB Nation has unveiled a brand-new F1 Feed, a place for race fans to talk about the sport all year long.

We’ll be putting more of an emphasis on the F1 Feed starting this week, with some big stuff planned for after the August shutdown. So get signed up and join in the fun!

#Aston #Martins #upgrades #lead #Hungarian #Grand #Prix #storylines

Talismanic Manpreet Singh has achieved plenty in his hockey journey, but the veteran midfielder still rues one missing trophy from his cabinet — a medal in the World Cup — a feat he wants to attain in the upcoming mega-event before drawing curtains to his illustrious career after the 2028 Los Angeles Olympics.

To his credit, former captain Manpreet has two Olympic medals — back-to-back bronze in Tokyo and Paris — two Asian Games gold (2014 Incheon and 2022 Hangzhou) and a bronze (2018 Jakarta), besides multiple other titles.

But one goal the 34-year-old star midfielder is still chasing is an Indian podium finish at the World Cup after 51 long years. India’s last medal at the World Cup was a gold at the 1975 edition.

And Manpreet is confident of breaking that jinx in the upcoming edition to be jointly hosted by The Netherlands and Belgium from August 15 to 30. “An athlete never stops, personally I want to represent my country for the longest time and win as many medals as possible,” Manpreet told PTI.

“We won back-to-back medals in Olympics, but a World Cup medal is still missing and I want to achieve that and fill that gap because the only World Cup medal we won was back in 1975.

“I am pretty confident this time and I have belief in the team. The mindset we showed during last two Olympics to win medals, we have to approach the same way and we will go with the same mindset to win medal.”

Manpreet very well knows he is standing at the fag end of his career, but he is backing his fitness to continue till the Los Angeles Olympics. “I have high expectations because an athlete’s lifespan is pretty short, you never know what your future will be, be it your 24 or 35, you never know when some injury happens, so you have to consider every tournament as your last tournament.

“I don’t know what will happen after the World Cup but I will try to give my 100 per cent,” said Manpreet, who recently became the most-capped Indian hockey player surpassing the legendary Dilip Tirkey.

“As an athlete my personal goal is to play till LA 2028, maintain my fitness and give my 100 per cent, never to give up.”

Talking about India’s preparation for the World Cup, Manpreet said the Harmanpreet Singh-led side’s main focus would be on its defensive structure.

He highlighted the strong and weak points of the Indian team.

“We worked on our penalty corner conversions. Defence also improved, the easy goals we conceded in Rourkela was not there.

“If you look at our strongest points, there are plenty of things. Penalty corner is one area, we have Harman, Sanjay and Amit Rohidas. Our attacking and PC defence is also good. We conceded very less goals from penalty corners.

Manpreet Singh chasing World Cup medal and LA Olympics podium finish before drawing curtains  Talismanic Manpreet Singh has achieved plenty in his hockey journey, but the veteran midfielder still rues one missing trophy from his cabinet — a medal in the World Cup — a feat he wants to attain in the upcoming mega-event before drawing curtains to his illustrious career after the 2028 Los Angeles Olympics.To his credit, former captain Manpreet has two Olympic medals — back-to-back bronze in Tokyo and Paris — two Asian Games gold (2014 Incheon and 2022 Hangzhou) and a bronze (2018 Jakarta), besides multiple other titles.But one goal the 34-year-old star midfielder is still chasing is an Indian podium finish at the World Cup after 51 long years. India’s last medal at the World Cup was a gold at the 1975 edition.And Manpreet is confident of breaking that jinx in the upcoming edition to be jointly hosted by The Netherlands and Belgium from August 15 to 30. “An athlete never stops, personally I want to represent my country for the longest time and win as many medals as possible,” Manpreet told PTI.“We won back-to-back medals in Olympics, but a World Cup medal is still missing and I want to achieve that and fill that gap because the only World Cup medal we won was back in 1975.“I am pretty confident this time and I have belief in the team. The mindset we showed during last two Olympics to win medals, we have to approach the same way and we will go with the same mindset to win medal.”Manpreet very well knows he is standing at the fag end of his career, but he is backing his fitness to continue till the Los Angeles Olympics. “I have high expectations because an athlete’s lifespan is pretty short, you never know what your future will be, be it your 24 or 35, you never know when some injury happens, so you have to consider every tournament as your last tournament.“I don’t know what will happen after the World Cup but I will try to give my 100 per cent,” said Manpreet, who recently became the most-capped Indian hockey player surpassing the legendary Dilip Tirkey.“As an athlete my personal goal is to play till LA 2028, maintain my fitness and give my 100 per cent, never to give up.”Talking about India’s preparation for the World Cup, Manpreet said the Harmanpreet Singh-led side’s main focus would be on its defensive structure.He highlighted the strong and weak points of the Indian team.“We worked on our penalty corner conversions. Defence also improved, the easy goals we conceded in Rourkela was not there.“If you look at our strongest points, there are plenty of things. Penalty corner is one area, we have Harman, Sanjay and Amit Rohidas. Our attacking and PC defence is also good. We conceded very less goals from penalty corners. Post LA 2028 Olympics, Manpreet Singh wants to spent time with his family before foraying into coaching career.
                                                            | Photo Credit: 
                                Getty Images
                            

                            Post LA 2028 Olympics, Manpreet Singh wants to spent time with his family before foraying into coaching career.
                                                            | Photo Credit: 
                                Getty Images
                                                    “But the important thing is we have to keep our defence strong because if you miss while attacking, you need to fall back and defend and get opportunities again to score and I am confident whenever we get chances we can score goals.“There won’t be an easy matches. We need to keep our defence strong and not allow any easy goals. We will always have to be proactive in defence and need to maintain the tempo from start to finish.”India is placed in Pool D alongside England and Wales and a mouth-watering match against arch-rival Pakistan on August 19 awaits, but Manpreet is unfazed by the hype around the blockbuster clash.“We are approaching match by match. We are not thinking too much about Pakistan match, we are just focussed on doing our basics right.”Post LA 2028 Olympics, Manpreet wants to spent time with his family before foraying into coaching career.“Definitely, the time I have spent and experienced I have gathered in hockey, I would like to share with the next generation. This is in my mind but for that also I have to work and study hard. As a coach you need to be very patient but all these will come after LA,” he said.Manpreet is a big fan of football legends David Beckham and Cristiano Ronaldo, a reason he opted for No.7 jersey while representing India.“When I was a kid I used to watch matches of Beckham and Ronaldo a lot, when Cristiano was in Manchester and David Beckham was there before him. I used to like their hairstyle, tattoos, their work ethic, fitness, especially Ronaldo’s never give-up attitude at the age of 41 which was visible in the recent World Cup,” he concluded.Published on Jul 24, 2026  #Manpreet #Singh #chasing #World #Cup #medal #Olympics #podium #finish #drawing #curtains

Post LA 2028 Olympics, Manpreet Singh wants to spent time with his family before foraying into coaching career. | Photo Credit: Getty Images

FIFA World Cup 2026 not available to fans in India yet — What’s going wrong?  The FIFA World Cup, nearly a century since its inception, has remained the crown jewel of international men’s football.Despite India never playing in the tournament, the spectacle has always taken centre stage among football fans. But 2026 carries a different writing on the wall.The quadrennial carnival does not have a broadcaster. No TV channel, no streaming company has put its foot forward to take it up. Why is that so?“Football viewership in India has been on the decline for some time now. If you look at the Premier League, its valuation has fallen from 5 million in 2013-14 to  million in the latest deal,” an industry expert tells        Sportstar.Sony Sports acquired the commercial rights for the FIFA World Cup 2014, 2018, and Euro 2016 for around  million in 2013, which would be almost double the value today, adjusted for inflation.Eight years later, Reliance picked up the 2022 World Cup rights for  million.FIFA had offered rights for the next two World Cups as a package to the Indian market for 0 million last year. However, a lack of interest saw the global football body reconsider the valuation to  million.Even then, interest did not emerge, exposing the broken economics of World Cup broadcasting in this part of the world.“In India, the picture appears more nuanced than a simple lack of takers. Broadcasters are likely weighing a combination of structural and commercial considerations,” says Rohit Potphode, Managing Partner – Sports, Gaming, eSports & Live Experiences, Dentsu India. Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                            

                            Rohit Potphode discussed why the company went for broadcasting rights in Japan for FIFA World Cup 2026 and not in India.
                                                            | Photo Credit: 
                                Special Arrangement
                                                    Dentsu is the commercial partner for the FIFA World Cup 2026 in Japan, which was also among the top viewers of the tournament in 2022.“Japan is significantly different from India in terms of audience appetite, advertisers, and overall media ecosystem.”“One significant factor is match timing; fixtures scheduled at late-night or early-morning hours for Indian audiences can materially impact viewership peaks, which in turn affects advertising inventory and revenue potential. Even marquee events can struggle to deliver optimal returns when they fall outside prime viewing windows,” he adds.The FIFA World Cup 2026 is being played in the United States of America, Canada and Mexico, placing most matches outside prime Indian viewing hours.Of the 104 games in the World Cup this time, only 14 begin before midnight. In comparison, Qatar 2022 had 44 of its 64 matches before midnight, while Russia 2018 had 63.Profitability the only priority“The business scenario in sports in India has shifted primarily to profitability,” a source from one of the broadcasters says.“Subscription is a limited option in this country, despite the appetite being there. In the West, football is mostly behind paywalls. You cannot do that in India.”Sky Sports charges a subscription fee of about £22 per month to show the Premier League in the UK, while FOX Sports, the World Cup broadcaster in the US, sells its FOX One + ESPN Bundle for  per month.The FIFA World Cup 2022 was streamed on JioCinema and Sports18HD, with the former offering it for free and the latter charging Rs. 12 for the channel.The result: India saw one of the steepest individual market drops, losing 87 million linear viewers in four years. The audience moved to digital, which was free, not away from football. Meanwhile, JioStar reportedly lost millions with the free-to-air service.In general, though, football viewership in the country has declined. The Indian Super League, the top flight of men’s football, has seen its broadcast rights valuation fall by 97 per cent in the last year.World Cup football has followed the same trend: The 2022 edition had every match worth Rs. 6.94 crore. Four years later, that value has fallen to Rs. 1.56 crore per match — a 77.5 per cent drop. Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                            

                            Most fans in India watched the FIFA World Cup 2022 free of cost on JioCinema, not on linear television.
                                                            | Photo Credit: 
                                Getty Images
                                                    “The lack of advertising opportunities in football is another issue. While commercial partners can have ad slots after every over or dismissal in cricket, or maybe every set in tennis, in football, it’s largely restricted to pre-match, half-time and full-time, with limited additional breaks,” another individual from an Indian broadcaster says.Potphode adds further insight. “The advertising market remains highly value-conscious, with brands increasingly seeking measurable and consistent returns across both television and digital platforms.“With a crowded sports calendar and the continued rise of on-demand consumption, rights holders and broadcasters may be taking a more calibrated approach, evaluating not just scale, but the quality and timing of audience engagement.”Will there be a solution?FIFA is expected to hold negotiations with leading Indian broadcasters — JioStar, FanCode, Sony Sports and ZEE Entertainment — in search of a last-ditch solution. It is unlikely for DAZN to enter the conversation, while Netflix and YouTube have chosen not to comment.If all options fail, the World Cup could return to Doordarshan, India’s public broadcaster, after 28 years. Under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, sporting events of national importance must be shared with the broadcaster. Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                            

                            Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights.
                                                            | Photo Credit: 
                                The Hindu Photo Library
                                                    That could offer a lifeline, with marquee matches — likely the knockouts and the final — broadcast on Doordarshan irrespective of the primary rights holder.Prasar Bharati, Doordarshan’s parent company, had made a profit of Rs. 3.5 crore from the 1998 rights. A return to public broadcasting could yet make the World Cup viable again in India.Published on Apr 22, 2026  #FIFA #World #Cup #fans #India #Whats #wrong

Post LA 2028 Olympics, Manpreet Singh wants to spent time with his family before foraying into coaching career. | Photo Credit: Getty Images

“But the important thing is we have to keep our defence strong because if you miss while attacking, you need to fall back and defend and get opportunities again to score and I am confident whenever we get chances we can score goals.

“There won’t be an easy matches. We need to keep our defence strong and not allow any easy goals. We will always have to be proactive in defence and need to maintain the tempo from start to finish.”

India is placed in Pool D alongside England and Wales and a mouth-watering match against arch-rival Pakistan on August 19 awaits, but Manpreet is unfazed by the hype around the blockbuster clash.

“We are approaching match by match. We are not thinking too much about Pakistan match, we are just focussed on doing our basics right.”

Post LA 2028 Olympics, Manpreet wants to spent time with his family before foraying into coaching career.

“Definitely, the time I have spent and experienced I have gathered in hockey, I would like to share with the next generation. This is in my mind but for that also I have to work and study hard. As a coach you need to be very patient but all these will come after LA,” he said.

Manpreet is a big fan of football legends David Beckham and Cristiano Ronaldo, a reason he opted for No.7 jersey while representing India.

“When I was a kid I used to watch matches of Beckham and Ronaldo a lot, when Cristiano was in Manchester and David Beckham was there before him. I used to like their hairstyle, tattoos, their work ethic, fitness, especially Ronaldo’s never give-up attitude at the age of 41 which was visible in the recent World Cup,” he concluded.

Published on Jul 24, 2026

#Manpreet #Singh #chasing #World #Cup #medal #Olympics #podium #finish #drawing #curtains">Manpreet Singh chasing World Cup medal and LA Olympics podium finish before drawing curtains  Talismanic Manpreet Singh has achieved plenty in his hockey journey, but the veteran midfielder still rues one missing trophy from his cabinet — a medal in the World Cup — a feat he wants to attain in the upcoming mega-event before drawing curtains to his illustrious career after the 2028 Los Angeles Olympics.To his credit, former captain Manpreet has two Olympic medals — back-to-back bronze in Tokyo and Paris — two Asian Games gold (2014 Incheon and 2022 Hangzhou) and a bronze (2018 Jakarta), besides multiple other titles.But one goal the 34-year-old star midfielder is still chasing is an Indian podium finish at the World Cup after 51 long years. India’s last medal at the World Cup was a gold at the 1975 edition.And Manpreet is confident of breaking that jinx in the upcoming edition to be jointly hosted by The Netherlands and Belgium from August 15 to 30. “An athlete never stops, personally I want to represent my country for the longest time and win as many medals as possible,” Manpreet told PTI.“We won back-to-back medals in Olympics, but a World Cup medal is still missing and I want to achieve that and fill that gap because the only World Cup medal we won was back in 1975.“I am pretty confident this time and I have belief in the team. The mindset we showed during last two Olympics to win medals, we have to approach the same way and we will go with the same mindset to win medal.”Manpreet very well knows he is standing at the fag end of his career, but he is backing his fitness to continue till the Los Angeles Olympics. “I have high expectations because an athlete’s lifespan is pretty short, you never know what your future will be, be it your 24 or 35, you never know when some injury happens, so you have to consider every tournament as your last tournament.“I don’t know what will happen after the World Cup but I will try to give my 100 per cent,” said Manpreet, who recently became the most-capped Indian hockey player surpassing the legendary Dilip Tirkey.“As an athlete my personal goal is to play till LA 2028, maintain my fitness and give my 100 per cent, never to give up.”Talking about India’s preparation for the World Cup, Manpreet said the Harmanpreet Singh-led side’s main focus would be on its defensive structure.He highlighted the strong and weak points of the Indian team.“We worked on our penalty corner conversions. Defence also improved, the easy goals we conceded in Rourkela was not there.“If you look at our strongest points, there are plenty of things. Penalty corner is one area, we have Harman, Sanjay and Amit Rohidas. Our attacking and PC defence is also good. We conceded very less goals from penalty corners. Post LA 2028 Olympics, Manpreet Singh wants to spent time with his family before foraying into coaching career.
                                                            | Photo Credit: 
                                Getty Images
                            

                            Post LA 2028 Olympics, Manpreet Singh wants to spent time with his family before foraying into coaching career.
                                                            | Photo Credit: 
                                Getty Images
                                                    “But the important thing is we have to keep our defence strong because if you miss while attacking, you need to fall back and defend and get opportunities again to score and I am confident whenever we get chances we can score goals.“There won’t be an easy matches. We need to keep our defence strong and not allow any easy goals. We will always have to be proactive in defence and need to maintain the tempo from start to finish.”India is placed in Pool D alongside England and Wales and a mouth-watering match against arch-rival Pakistan on August 19 awaits, but Manpreet is unfazed by the hype around the blockbuster clash.“We are approaching match by match. We are not thinking too much about Pakistan match, we are just focussed on doing our basics right.”Post LA 2028 Olympics, Manpreet wants to spent time with his family before foraying into coaching career.“Definitely, the time I have spent and experienced I have gathered in hockey, I would like to share with the next generation. This is in my mind but for that also I have to work and study hard. As a coach you need to be very patient but all these will come after LA,” he said.Manpreet is a big fan of football legends David Beckham and Cristiano Ronaldo, a reason he opted for No.7 jersey while representing India.“When I was a kid I used to watch matches of Beckham and Ronaldo a lot, when Cristiano was in Manchester and David Beckham was there before him. I used to like their hairstyle, tattoos, their work ethic, fitness, especially Ronaldo’s never give-up attitude at the age of 41 which was visible in the recent World Cup,” he concluded.Published on Jul 24, 2026  #Manpreet #Singh #chasing #World #Cup #medal #Olympics #podium #finish #drawing #curtains

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