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Google isn’t kidding around about cost cutting, even slashing its FT subscription | TechCrunch

Google isn’t kidding around about cost cutting, even slashing its FT subscription | TechCrunch

Tech-news

Google is ending its enterprise subscription to the Financial Times, and it’s not the only enterprise media subscription on the chopping block, sources say. The cuts reflect broader cost-reduction efforts at the search giant, even as the company reports strong financial performance.

Google has been implementing cost reductions across 2025, including eliminating 35% of managers who oversee teams of three people or fewer, and offering voluntary exit programs across multiple divisions since January. Finance chief Anat Ashkenazi signaled late last year that the company would continue to push cost cuts “a little further,” a mandate that appears unchanged despite Alphabet reporting strong Q2 2025 results with $96.4 billion in revenue.

These cuts may save Google mere thousands; they also come as Google faces increasingly strained relationships with news publishers. August data from the trade association Digital Content Next showed median referral traffic from Google Search to publishers fell 10% between May and June of this year, with non-news brands experiencing 14% drops.

Major outlets, including CNN, Business Insider, and HuffPost have reportedly seen even sharper traffic declines (of 30%, 40%, and 40%, respectively), according to data from SimilarWeb.

Publishers attribute these declines largely to Google’s AI Overviews feature, which has reduced click-throughs to external websites from 56% to 69% since its launch, according to Pew Research. This spring, Pew analyzed data from 900 U.S. adults, six in ten of whom conducted at least one Google search in March 2025 that produced an AI-generated summary.

Some might even see Google canceling its FT subscription as akin to a plagiarist refusing to buy the textbook they’re copying from.

At a Fortune event earlier this month, the CEO of the largest digital and print publisher in the U.S. — Neil Vogel of People Inc. — didn’t hold his punches, calling Google a “bad actor” and accusing it of using the same bot to crawl websites for its search engine as it does to support its AI features.

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In a separate, scathing op-ed this summer, Digital Content Next CEO Jason Kint wrote that Google’s AI overviews are creating a “zero-click” environment where “all traffic dead ends at Google.”

Google did not respond to a request for comment.

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Gmail users deal with a constant flow of spam, promotions, and unnecessary updates every day. Even after trying to unsubscribe or block certain senders, unwanted messages often continue to appear. Some don’t even offer a proper way to opt out. Instead of dealing with each email individually, using the right settings and filters can make a big difference. Here are different ways to stop spam from taking over your Gmail inbox.

1. Use Gmail Filters to Manage Emails Automatically

How To Stop Spam from Cluttering Your Gmail Inbox? Most Gmail users deal with a constant flow of spam, promotions, and unnecessary updates every day. Even after trying to unsubscribe or block certain senders, unwanted messages often continue to appear. Some don’t even offer a proper way to opt out. Instead of dealing with each email individually, using the right settings and filters can make a big difference. Here are different ways to stop spam from taking over your Gmail inbox. 1. Use Gmail Filters to Manage Emails Automatically Filters are highly effective in addressing recurring spam problems in Gmail accounts. Rather than constantly deleting similar emails, filters can automatically treat specific messages based on the sender’s identity or specific keywords. Filters can be created directly from an email. Simply open the message, click the three-dot menu, and select “Filter messages like this.” After that, choose what action Gmail should take, such as deleting or organizing the email. 2. Block Entire Domains Instead of Single Senders Some individuals still use multiple versions of their addresses when sending email messages. The problem is that simple blocking is ineffective, since the same individual will continue to send new emails. To address this issue, it may be better to block all emails from a specific domain. Just like filters, one can do the following to block these emails. Type the domain in Google’s Gmail search tab, click on “filter,” and then proceed to choose actions such as deleting the email, marking it as spam, etc. 3. Use Email Aliases to Track Spam Sources Gmail allows the use of aliases by adding a “+” sign to an existing email address. These variations can be used while signing up on different websites, while still keeping everything in one inbox. This makes it easier to track where spam is coming from. If unwanted emails start appearing on a specific alias, the source can be identified and then filtered or blocked more effectively. 4. Avoid Opening Suspicious Emails Most suspicious emails include tracking components that activate when the recipient opens them. These are typically invisible pictures that indicate whether the recipient has viewed the message, hence increasing the likelihood of receiving more spam. To prevent this, one should refrain from opening any strange-looking emails, such as those from unknown sources or with funny subject lines. Such emails can either be disposed of immediately or filtered through other means. One can use Gmail’s settings to request permission to view external images. 5. Turn Off Automatic Image Loading Images inside marketing emails are often used to track activity. As soon as an email opens and the images load, it confirms to the sender that the email address is active. To stop this, automatic image loading can be disabled in Gmail. After enabling the setting to ask before showing images, tracking images will no longer load automatically. 6. Report Spam Instead of Just Deleting Removing spam by deleting emails is only a short-term fix. It clears space but doesn’t prevent new spam from arriving. Using the “Report Spam” option is more effective. It helps Gmail understand which emails are unwanted and improves its filtering system over time, reducing similar spam in the future. 7. Limit Use of Primary Email Address A primary email address can quickly become overloaded if it is used everywhere. Over time, it gets shared across many platforms, leading to more promotional and spam emails. To avoid such inconvenience, one should use their primary email address only for essential accounts and, in other cases, use a secondary email. Although spam cannot be entirely eliminated from a user’s life, it is possible to control its impact using certain tactics. Simple things like filtering, reporting spam, and reducing the number of emails you receive will significantly help you manage your inbox. #Stop #Spam #Cluttering #Gmail #InboxGmail

Filters are highly effective in addressing recurring spam problems in Gmail accounts. Rather than constantly deleting similar emails, filters can automatically treat specific messages based on the sender’s identity or specific keywords.

Filters can be created directly from an email. Simply open the message, click the three-dot menu, and select “Filter messages like this.” After that, choose what action Gmail should take, such as deleting or organizing the email.

2. Block Entire Domains Instead of Single Senders

block entire domain to Stop Spam from Taking Over Your Gmail

Some individuals still use multiple versions of their addresses when sending email messages. The problem is that simple blocking is ineffective, since the same individual will continue to send new emails. To address this issue, it may be better to block all emails from a specific domain.

Just like filters, one can do the following to block these emails. Type the domain in Google’s Gmail search tab, click on “filter,” and then proceed to choose actions such as deleting the email, marking it as spam, etc.

3. Use Email Aliases to Track Spam Sources

Gmail allows the use of aliases by adding a “+” sign to an existing email address. These variations can be used while signing up on different websites, while still keeping everything in one inbox.

This makes it easier to track where spam is coming from. If unwanted emails start appearing on a specific alias, the source can be identified and then filtered or blocked more effectively.

4. Avoid Opening Suspicious Emails

report spam to Stop Spam from Taking Over Your Gmail

Most suspicious emails include tracking components that activate when the recipient opens them. These are typically invisible pictures that indicate whether the recipient has viewed the message, hence increasing the likelihood of receiving more spam.

To prevent this, one should refrain from opening any strange-looking emails, such as those from unknown sources or with funny subject lines. Such emails can either be disposed of immediately or filtered through other means. One can use Gmail’s settings to request permission to view external images.

5. Turn Off Automatic Image Loading

Images inside marketing emails are often used to track activity. As soon as an email opens and the images load, it confirms to the sender that the email address is active. To stop this, automatic image loading can be disabled in Gmail. After enabling the setting to ask before showing images, tracking images will no longer load automatically.

6. Report Spam Instead of Just Deleting

report spam to Stop Spam from Taking Over Your Gmail

Removing spam by deleting emails is only a short-term fix. It clears space but doesn’t prevent new spam from arriving. Using the “Report Spam” option is more effective. It helps Gmail understand which emails are unwanted and improves its filtering system over time, reducing similar spam in the future.

7. Limit Use of Primary Email Address

A primary email address can quickly become overloaded if it is used everywhere. Over time, it gets shared across many platforms, leading to more promotional and spam emails. To avoid such inconvenience, one should use their primary email address only for essential accounts and, in other cases, use a secondary email.

Although spam cannot be entirely eliminated from a user’s life, it is possible to control its impact using certain tactics. Simple things like filtering, reporting spam, and reducing the number of emails you receive will significantly help you manage your inbox.

#Stop #Spam #Cluttering #Gmail #InboxGmail">How To Stop Spam from Cluttering Your Gmail Inbox? Most Gmail users deal with a constant flow of spam, promotions, and unnecessary updates every day. Even after trying to unsubscribe or block certain senders, unwanted messages often continue to appear. Some don’t even offer a proper way to opt out. Instead of dealing with each email individually, using the right settings and filters can make a big difference. Here are different ways to stop spam from taking over your Gmail inbox. 1. Use Gmail Filters to Manage Emails Automatically Filters are highly effective in addressing recurring spam problems in Gmail accounts. Rather than constantly deleting similar emails, filters can automatically treat specific messages based on the sender’s identity or specific keywords. Filters can be created directly from an email. Simply open the message, click the three-dot menu, and select “Filter messages like this.” After that, choose what action Gmail should take, such as deleting or organizing the email. 2. Block Entire Domains Instead of Single Senders Some individuals still use multiple versions of their addresses when sending email messages. The problem is that simple blocking is ineffective, since the same individual will continue to send new emails. To address this issue, it may be better to block all emails from a specific domain. Just like filters, one can do the following to block these emails. Type the domain in Google’s Gmail search tab, click on “filter,” and then proceed to choose actions such as deleting the email, marking it as spam, etc. 3. Use Email Aliases to Track Spam Sources Gmail allows the use of aliases by adding a “+” sign to an existing email address. These variations can be used while signing up on different websites, while still keeping everything in one inbox. This makes it easier to track where spam is coming from. If unwanted emails start appearing on a specific alias, the source can be identified and then filtered or blocked more effectively. 4. Avoid Opening Suspicious Emails Most suspicious emails include tracking components that activate when the recipient opens them. These are typically invisible pictures that indicate whether the recipient has viewed the message, hence increasing the likelihood of receiving more spam. To prevent this, one should refrain from opening any strange-looking emails, such as those from unknown sources or with funny subject lines. Such emails can either be disposed of immediately or filtered through other means. One can use Gmail’s settings to request permission to view external images. 5. Turn Off Automatic Image Loading Images inside marketing emails are often used to track activity. As soon as an email opens and the images load, it confirms to the sender that the email address is active. To stop this, automatic image loading can be disabled in Gmail. After enabling the setting to ask before showing images, tracking images will no longer load automatically. 6. Report Spam Instead of Just Deleting Removing spam by deleting emails is only a short-term fix. It clears space but doesn’t prevent new spam from arriving. Using the “Report Spam” option is more effective. It helps Gmail understand which emails are unwanted and improves its filtering system over time, reducing similar spam in the future. 7. Limit Use of Primary Email Address A primary email address can quickly become overloaded if it is used everywhere. Over time, it gets shared across many platforms, leading to more promotional and spam emails. To avoid such inconvenience, one should use their primary email address only for essential accounts and, in other cases, use a secondary email. Although spam cannot be entirely eliminated from a user’s life, it is possible to control its impact using certain tactics. Simple things like filtering, reporting spam, and reducing the number of emails you receive will significantly help you manage your inbox. #Stop #Spam #Cluttering #Gmail #InboxGmail

users deal with a constant flow of spam, promotions, and unnecessary updates every day. Even after trying to unsubscribe or block certain senders, unwanted messages often continue to appear. Some don’t even offer a proper way to opt out. Instead of dealing with each email individually, using the right settings and filters can make a big difference. Here are different ways to stop spam from taking over your Gmail inbox.

1. Use Gmail Filters to Manage Emails Automatically

How To Stop Spam from Cluttering Your Gmail Inbox? Most Gmail users deal with a constant flow of spam, promotions, and unnecessary updates every day. Even after trying to unsubscribe or block certain senders, unwanted messages often continue to appear. Some don’t even offer a proper way to opt out. Instead of dealing with each email individually, using the right settings and filters can make a big difference. Here are different ways to stop spam from taking over your Gmail inbox. 1. Use Gmail Filters to Manage Emails Automatically Filters are highly effective in addressing recurring spam problems in Gmail accounts. Rather than constantly deleting similar emails, filters can automatically treat specific messages based on the sender’s identity or specific keywords. Filters can be created directly from an email. Simply open the message, click the three-dot menu, and select “Filter messages like this.” After that, choose what action Gmail should take, such as deleting or organizing the email. 2. Block Entire Domains Instead of Single Senders Some individuals still use multiple versions of their addresses when sending email messages. The problem is that simple blocking is ineffective, since the same individual will continue to send new emails. To address this issue, it may be better to block all emails from a specific domain. Just like filters, one can do the following to block these emails. Type the domain in Google’s Gmail search tab, click on “filter,” and then proceed to choose actions such as deleting the email, marking it as spam, etc. 3. Use Email Aliases to Track Spam Sources Gmail allows the use of aliases by adding a “+” sign to an existing email address. These variations can be used while signing up on different websites, while still keeping everything in one inbox. This makes it easier to track where spam is coming from. If unwanted emails start appearing on a specific alias, the source can be identified and then filtered or blocked more effectively. 4. Avoid Opening Suspicious Emails Most suspicious emails include tracking components that activate when the recipient opens them. These are typically invisible pictures that indicate whether the recipient has viewed the message, hence increasing the likelihood of receiving more spam. To prevent this, one should refrain from opening any strange-looking emails, such as those from unknown sources or with funny subject lines. Such emails can either be disposed of immediately or filtered through other means. One can use Gmail’s settings to request permission to view external images. 5. Turn Off Automatic Image Loading Images inside marketing emails are often used to track activity. As soon as an email opens and the images load, it confirms to the sender that the email address is active. To stop this, automatic image loading can be disabled in Gmail. After enabling the setting to ask before showing images, tracking images will no longer load automatically. 6. Report Spam Instead of Just Deleting Removing spam by deleting emails is only a short-term fix. It clears space but doesn’t prevent new spam from arriving. Using the “Report Spam” option is more effective. It helps Gmail understand which emails are unwanted and improves its filtering system over time, reducing similar spam in the future. 7. Limit Use of Primary Email Address A primary email address can quickly become overloaded if it is used everywhere. Over time, it gets shared across many platforms, leading to more promotional and spam emails. To avoid such inconvenience, one should use their primary email address only for essential accounts and, in other cases, use a secondary email. Although spam cannot be entirely eliminated from a user’s life, it is possible to control its impact using certain tactics. Simple things like filtering, reporting spam, and reducing the number of emails you receive will significantly help you manage your inbox. #Stop #Spam #Cluttering #Gmail #InboxGmail

Filters are highly effective in addressing recurring spam problems in Gmail accounts. Rather than constantly deleting similar emails, filters can automatically treat specific messages based on the sender’s identity or specific keywords.

Filters can be created directly from an email. Simply open the message, click the three-dot menu, and select “Filter messages like this.” After that, choose what action Gmail should take, such as deleting or organizing the email.

2. Block Entire Domains Instead of Single Senders

block entire domain to Stop Spam from Taking Over Your Gmail

Some individuals still use multiple versions of their addresses when sending email messages. The problem is that simple blocking is ineffective, since the same individual will continue to send new emails. To address this issue, it may be better to block all emails from a specific domain.

Just like filters, one can do the following to block these emails. Type the domain in Google’s Gmail search tab, click on “filter,” and then proceed to choose actions such as deleting the email, marking it as spam, etc.

3. Use Email Aliases to Track Spam Sources

Gmail allows the use of aliases by adding a “+” sign to an existing email address. These variations can be used while signing up on different websites, while still keeping everything in one inbox.

This makes it easier to track where spam is coming from. If unwanted emails start appearing on a specific alias, the source can be identified and then filtered or blocked more effectively.

4. Avoid Opening Suspicious Emails

report spam to Stop Spam from Taking Over Your Gmail

Most suspicious emails include tracking components that activate when the recipient opens them. These are typically invisible pictures that indicate whether the recipient has viewed the message, hence increasing the likelihood of receiving more spam.

To prevent this, one should refrain from opening any strange-looking emails, such as those from unknown sources or with funny subject lines. Such emails can either be disposed of immediately or filtered through other means. One can use Gmail’s settings to request permission to view external images.

5. Turn Off Automatic Image Loading

Images inside marketing emails are often used to track activity. As soon as an email opens and the images load, it confirms to the sender that the email address is active. To stop this, automatic image loading can be disabled in Gmail. After enabling the setting to ask before showing images, tracking images will no longer load automatically.

6. Report Spam Instead of Just Deleting

report spam to Stop Spam from Taking Over Your Gmail

Removing spam by deleting emails is only a short-term fix. It clears space but doesn’t prevent new spam from arriving. Using the “Report Spam” option is more effective. It helps Gmail understand which emails are unwanted and improves its filtering system over time, reducing similar spam in the future.

7. Limit Use of Primary Email Address

A primary email address can quickly become overloaded if it is used everywhere. Over time, it gets shared across many platforms, leading to more promotional and spam emails. To avoid such inconvenience, one should use their primary email address only for essential accounts and, in other cases, use a secondary email.

Although spam cannot be entirely eliminated from a user’s life, it is possible to control its impact using certain tactics. Simple things like filtering, reporting spam, and reducing the number of emails you receive will significantly help you manage your inbox.

#Stop #Spam #Cluttering #Gmail #InboxGmail">How To Stop Spam from Cluttering Your Gmail Inbox?

Most Gmail users deal with a constant flow of spam, promotions, and unnecessary updates every day. Even after trying to unsubscribe or block certain senders, unwanted messages often continue to appear. Some don’t even offer a proper way to opt out. Instead of dealing with each email individually, using the right settings and filters can make a big difference. Here are different ways to stop spam from taking over your Gmail inbox.

1. Use Gmail Filters to Manage Emails Automatically

How To Stop Spam from Cluttering Your Gmail Inbox? Most Gmail users deal with a constant flow of spam, promotions, and unnecessary updates every day. Even after trying to unsubscribe or block certain senders, unwanted messages often continue to appear. Some don’t even offer a proper way to opt out. Instead of dealing with each email individually, using the right settings and filters can make a big difference. Here are different ways to stop spam from taking over your Gmail inbox. 1. Use Gmail Filters to Manage Emails Automatically Filters are highly effective in addressing recurring spam problems in Gmail accounts. Rather than constantly deleting similar emails, filters can automatically treat specific messages based on the sender’s identity or specific keywords. Filters can be created directly from an email. Simply open the message, click the three-dot menu, and select “Filter messages like this.” After that, choose what action Gmail should take, such as deleting or organizing the email. 2. Block Entire Domains Instead of Single Senders Some individuals still use multiple versions of their addresses when sending email messages. The problem is that simple blocking is ineffective, since the same individual will continue to send new emails. To address this issue, it may be better to block all emails from a specific domain. Just like filters, one can do the following to block these emails. Type the domain in Google’s Gmail search tab, click on “filter,” and then proceed to choose actions such as deleting the email, marking it as spam, etc. 3. Use Email Aliases to Track Spam Sources Gmail allows the use of aliases by adding a “+” sign to an existing email address. These variations can be used while signing up on different websites, while still keeping everything in one inbox. This makes it easier to track where spam is coming from. If unwanted emails start appearing on a specific alias, the source can be identified and then filtered or blocked more effectively. 4. Avoid Opening Suspicious Emails Most suspicious emails include tracking components that activate when the recipient opens them. These are typically invisible pictures that indicate whether the recipient has viewed the message, hence increasing the likelihood of receiving more spam. To prevent this, one should refrain from opening any strange-looking emails, such as those from unknown sources or with funny subject lines. Such emails can either be disposed of immediately or filtered through other means. One can use Gmail’s settings to request permission to view external images. 5. Turn Off Automatic Image Loading Images inside marketing emails are often used to track activity. As soon as an email opens and the images load, it confirms to the sender that the email address is active. To stop this, automatic image loading can be disabled in Gmail. After enabling the setting to ask before showing images, tracking images will no longer load automatically. 6. Report Spam Instead of Just Deleting Removing spam by deleting emails is only a short-term fix. It clears space but doesn’t prevent new spam from arriving. Using the “Report Spam” option is more effective. It helps Gmail understand which emails are unwanted and improves its filtering system over time, reducing similar spam in the future. 7. Limit Use of Primary Email Address A primary email address can quickly become overloaded if it is used everywhere. Over time, it gets shared across many platforms, leading to more promotional and spam emails. To avoid such inconvenience, one should use their primary email address only for essential accounts and, in other cases, use a secondary email. Although spam cannot be entirely eliminated from a user’s life, it is possible to control its impact using certain tactics. Simple things like filtering, reporting spam, and reducing the number of emails you receive will significantly help you manage your inbox. #Stop #Spam #Cluttering #Gmail #InboxGmail

Filters are highly effective in addressing recurring spam problems in Gmail accounts. Rather than constantly deleting similar emails, filters can automatically treat specific messages based on the sender’s identity or specific keywords.

Filters can be created directly from an email. Simply open the message, click the three-dot menu, and select “Filter messages like this.” After that, choose what action Gmail should take, such as deleting or organizing the email.

2. Block Entire Domains Instead of Single Senders

block entire domain to Stop Spam from Taking Over Your Gmail

Some individuals still use multiple versions of their addresses when sending email messages. The problem is that simple blocking is ineffective, since the same individual will continue to send new emails. To address this issue, it may be better to block all emails from a specific domain.

Just like filters, one can do the following to block these emails. Type the domain in Google’s Gmail search tab, click on “filter,” and then proceed to choose actions such as deleting the email, marking it as spam, etc.

3. Use Email Aliases to Track Spam Sources

Gmail allows the use of aliases by adding a “+” sign to an existing email address. These variations can be used while signing up on different websites, while still keeping everything in one inbox.

This makes it easier to track where spam is coming from. If unwanted emails start appearing on a specific alias, the source can be identified and then filtered or blocked more effectively.

4. Avoid Opening Suspicious Emails

report spam to Stop Spam from Taking Over Your Gmail

Most suspicious emails include tracking components that activate when the recipient opens them. These are typically invisible pictures that indicate whether the recipient has viewed the message, hence increasing the likelihood of receiving more spam.

To prevent this, one should refrain from opening any strange-looking emails, such as those from unknown sources or with funny subject lines. Such emails can either be disposed of immediately or filtered through other means. One can use Gmail’s settings to request permission to view external images.

5. Turn Off Automatic Image Loading

Images inside marketing emails are often used to track activity. As soon as an email opens and the images load, it confirms to the sender that the email address is active. To stop this, automatic image loading can be disabled in Gmail. After enabling the setting to ask before showing images, tracking images will no longer load automatically.

6. Report Spam Instead of Just Deleting

report spam to Stop Spam from Taking Over Your Gmail

Removing spam by deleting emails is only a short-term fix. It clears space but doesn’t prevent new spam from arriving. Using the “Report Spam” option is more effective. It helps Gmail understand which emails are unwanted and improves its filtering system over time, reducing similar spam in the future.

7. Limit Use of Primary Email Address

A primary email address can quickly become overloaded if it is used everywhere. Over time, it gets shared across many platforms, leading to more promotional and spam emails. To avoid such inconvenience, one should use their primary email address only for essential accounts and, in other cases, use a secondary email.

Although spam cannot be entirely eliminated from a user’s life, it is possible to control its impact using certain tactics. Simple things like filtering, reporting spam, and reducing the number of emails you receive will significantly help you manage your inbox.

#Stop #Spam #Cluttering #Gmail #InboxGmail
You know those little ADT security signs? You know, the ADT logo-emblazoned yard signs or stickers you find in front of houses or slapped on a window by the front door. Well, ADT is rethinking them: today, the home security company announced the ADT Live Light, a light-up version of its logo yard sign that will—you guessed it—shine when your ADT alarm system has been tripped. 

Besides being a visual indicator for your neighbors that something is amiss, ADT says the Live Light could be useful in helping first responders identify which house is yours. It would also serve the same purpose as the stickers and yard signs that came before it: letting would-be intruders know that they risk triggering an alarm by messing with your stuff. And while it can activate automatically, you can also turn it on using the ADT+ app if you want.

The Live Light is wireless and powered by three included AAA lithium batteries. It’s IP65-rated, meaning it should be dust-proof and resistant to water jets from any direction, and should operate in temperatures ranging from 4 to 122 degrees Fahrenheit. Both good things if you’re expecting people to leave their light-up sign out in the elements year-round (although those of us in the Midwest might want to bring it in for a couple of months in the winter). The sign itself is 10 x 10 inches tall and 1.75 inches thick, and goes into the ground with a 21-inch stake, although it can also be wall-mounted. 

The Live Light requires a $25-per-month ADT Professional Monitoring subscription and costs $50, including professional installation. There’s no option to install it yourself; ADT requires that one of its own installers carry out what doesn’t strike me as a terribly complicated procedure. (But what do I know? I’m just a little ol’ country technology reporter.)

Images showing the ADT My Safety feature in the ADT+ app.
© ADT

ADT also announced a new ADT+ app feature called My Safety. My Safety extends ADT’s subscriber service beyond your house by letting you do things like set a check-in timer that, if missed, will prompt ADT to contact emergency services for you. It also offers the manual options of speaking or texting with ADT agents, or setting an “Emergency Phrase” that lets you speak a custom phrase to summon help—that is, ADT will again contact emergency services for you. The company says subscribers will be able to use that last feature even if their phone isn’t in their hand, and I’ve asked exactly how that works.

For the My Safety feature, there’s no call history, and for subscriptions with multiple people on them, only the person who initiates a call with ADT monitoring will be able to see status, activity, alerts, and notifications. It’s nice to see the company has thought of that—it can be important for victims of abuse to be able to discreetly seek help. An ADT representative told Gizmodo via email that the ADT+ app update with My Safety is available now for all subscribers in the U.S., except in Milwaukee, WI.

#ADTs #Big #Idea #LightUp #ADT #Sign #YardADT,apps,Home security,Smart Home">ADT’s New Big Idea Is a Light-Up ADT Sign for Your Yard You know those little ADT security signs? You know, the ADT logo-emblazoned yard signs or stickers you find in front of houses or slapped on a window by the front door. Well, ADT is rethinking them: today, the home security company announced the ADT Live Light, a light-up version of its logo yard sign that will—you guessed it—shine when your ADT alarm system has been tripped.  Besides being a visual indicator for your neighbors that something is amiss, ADT says the Live Light could be useful in helping first responders identify which house is yours. It would also serve the same purpose as the stickers and yard signs that came before it: letting would-be intruders know that they risk triggering an alarm by messing with your stuff. And while it can activate automatically, you can also turn it on using the ADT+ app if you want. © ADT © ADT The Live Light is wireless and powered by three included AAA lithium batteries. It’s IP65-rated, meaning it should be dust-proof and resistant to water jets from any direction, and should operate in temperatures ranging from 4 to 122 degrees Fahrenheit. Both good things if you’re expecting people to leave their light-up sign out in the elements year-round (although those of us in the Midwest might want to bring it in for a couple of months in the winter). The sign itself is 10 x 10 inches tall and 1.75 inches thick, and goes into the ground with a 21-inch stake, although it can also be wall-mounted.  The Live Light requires a -per-month ADT Professional Monitoring subscription and costs , including professional installation. There’s no option to install it yourself; ADT requires that one of its own installers carry out what doesn’t strike me as a terribly complicated procedure. (But what do I know? I’m just a little ol’ country technology reporter.) © ADT ADT also announced a new ADT+ app feature called My Safety. My Safety extends ADT’s subscriber service beyond your house by letting you do things like set a check-in timer that, if missed, will prompt ADT to contact emergency services for you. It also offers the manual options of speaking or texting with ADT agents, or setting an “Emergency Phrase” that lets you speak a custom phrase to summon help—that is, ADT will again contact emergency services for you. The company says subscribers will be able to use that last feature even if their phone isn’t in their hand, and I’ve asked exactly how that works. For the My Safety feature, there’s no call history, and for subscriptions with multiple people on them, only the person who initiates a call with ADT monitoring will be able to see status, activity, alerts, and notifications. It’s nice to see the company has thought of that—it can be important for victims of abuse to be able to discreetly seek help. An ADT representative told Gizmodo via email that the ADT+ app update with My Safety is available now for all subscribers in the U.S., except in Milwaukee, WI. #ADTs #Big #Idea #LightUp #ADT #Sign #YardADT,apps,Home security,Smart Home

ADT Live Light, a light-up version of its logo yard sign that will—you guessed it—shine when your ADT alarm system has been tripped. 

Besides being a visual indicator for your neighbors that something is amiss, ADT says the Live Light could be useful in helping first responders identify which house is yours. It would also serve the same purpose as the stickers and yard signs that came before it: letting would-be intruders know that they risk triggering an alarm by messing with your stuff. And while it can activate automatically, you can also turn it on using the ADT+ app if you want.

The Live Light is wireless and powered by three included AAA lithium batteries. It’s IP65-rated, meaning it should be dust-proof and resistant to water jets from any direction, and should operate in temperatures ranging from 4 to 122 degrees Fahrenheit. Both good things if you’re expecting people to leave their light-up sign out in the elements year-round (although those of us in the Midwest might want to bring it in for a couple of months in the winter). The sign itself is 10 x 10 inches tall and 1.75 inches thick, and goes into the ground with a 21-inch stake, although it can also be wall-mounted. 

The Live Light requires a $25-per-month ADT Professional Monitoring subscription and costs $50, including professional installation. There’s no option to install it yourself; ADT requires that one of its own installers carry out what doesn’t strike me as a terribly complicated procedure. (But what do I know? I’m just a little ol’ country technology reporter.)

Images showing the ADT My Safety feature in the ADT+ app.
© ADT

ADT also announced a new ADT+ app feature called My Safety. My Safety extends ADT’s subscriber service beyond your house by letting you do things like set a check-in timer that, if missed, will prompt ADT to contact emergency services for you. It also offers the manual options of speaking or texting with ADT agents, or setting an “Emergency Phrase” that lets you speak a custom phrase to summon help—that is, ADT will again contact emergency services for you. The company says subscribers will be able to use that last feature even if their phone isn’t in their hand, and I’ve asked exactly how that works.

For the My Safety feature, there’s no call history, and for subscriptions with multiple people on them, only the person who initiates a call with ADT monitoring will be able to see status, activity, alerts, and notifications. It’s nice to see the company has thought of that—it can be important for victims of abuse to be able to discreetly seek help. An ADT representative told Gizmodo via email that the ADT+ app update with My Safety is available now for all subscribers in the U.S., except in Milwaukee, WI.

#ADTs #Big #Idea #LightUp #ADT #Sign #YardADT,apps,Home security,Smart Home">ADT’s New Big Idea Is a Light-Up ADT Sign for Your Yard

You know those little ADT security signs? You know, the ADT logo-emblazoned yard signs or stickers you find in front of houses or slapped on a window by the front door. Well, ADT is rethinking them: today, the home security company announced the ADT Live Light, a light-up version of its logo yard sign that will—you guessed it—shine when your ADT alarm system has been tripped. 

Besides being a visual indicator for your neighbors that something is amiss, ADT says the Live Light could be useful in helping first responders identify which house is yours. It would also serve the same purpose as the stickers and yard signs that came before it: letting would-be intruders know that they risk triggering an alarm by messing with your stuff. And while it can activate automatically, you can also turn it on using the ADT+ app if you want.

The Live Light is wireless and powered by three included AAA lithium batteries. It’s IP65-rated, meaning it should be dust-proof and resistant to water jets from any direction, and should operate in temperatures ranging from 4 to 122 degrees Fahrenheit. Both good things if you’re expecting people to leave their light-up sign out in the elements year-round (although those of us in the Midwest might want to bring it in for a couple of months in the winter). The sign itself is 10 x 10 inches tall and 1.75 inches thick, and goes into the ground with a 21-inch stake, although it can also be wall-mounted. 

The Live Light requires a $25-per-month ADT Professional Monitoring subscription and costs $50, including professional installation. There’s no option to install it yourself; ADT requires that one of its own installers carry out what doesn’t strike me as a terribly complicated procedure. (But what do I know? I’m just a little ol’ country technology reporter.)

Images showing the ADT My Safety feature in the ADT+ app.
© ADT

ADT also announced a new ADT+ app feature called My Safety. My Safety extends ADT’s subscriber service beyond your house by letting you do things like set a check-in timer that, if missed, will prompt ADT to contact emergency services for you. It also offers the manual options of speaking or texting with ADT agents, or setting an “Emergency Phrase” that lets you speak a custom phrase to summon help—that is, ADT will again contact emergency services for you. The company says subscribers will be able to use that last feature even if their phone isn’t in their hand, and I’ve asked exactly how that works.

For the My Safety feature, there’s no call history, and for subscriptions with multiple people on them, only the person who initiates a call with ADT monitoring will be able to see status, activity, alerts, and notifications. It’s nice to see the company has thought of that—it can be important for victims of abuse to be able to discreetly seek help. An ADT representative told Gizmodo via email that the ADT+ app update with My Safety is available now for all subscribers in the U.S., except in Milwaukee, WI.

#ADTs #Big #Idea #LightUp #ADT #Sign #YardADT,apps,Home security,Smart Home

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