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Grok Imagine lacks guardrails for sexual deepfakes

Grok Imagine lacks guardrails for sexual deepfakes

Grok Imagine, a new generative AI tool from xAI that creates AI images and videos, lacks guardrails against sexual content and deepfakes.

xAI and Elon Musk debuted Grok Imagine over the weekend, and it’s available now in the Grok iOS and Android app for xAI Premium Plus and Heavy Grok subscribers.

Mashable has been testing the tool to compare it to other AI image and video generation tools, and based on our first impressions, it lags behind similar technology from OpenAI, Google, and Midjourney on a technical level. Grok Imagine also lacks industry-standard guardrails to prevent deepfakes and sexual content. Mashable reached out to xAI, and we’ll update this story if we receive a response.

The xAI Acceptable Use Policy prohibits users from “Depicting likenesses of persons in a pornographic manner.” Unfortunately, there is a lot of distance between “sexual” and “pornographic,” and Grok Imagine seems carefully calibrated to take advantage of that gray area. Grok Imagine will readily create sexually suggestive images and videos, but it stops short of showing actual nudity, kissing, or sexual acts.

Most mainstream AI companies include explicit rules prohibiting users from creating potentially harmful content, including sexual material and celebrity deepfakes. In addition, rival AI video generators like Google Veo 3 or Sora from OpenAI feature built-in protections that stop users from creating images or videos of public figures. Users can often circumvent these safety protections, but they provide some check against misuse.

But unlike its biggest rivals, xAI hasn’t shied away from NSFW content in its signature AI chatbot Grok. The company recently introduced a flirtatious anime avatar that will engage in NSFW chats, and Grok’s image generation tools will let users create images of celebrities and politicians. Grok Imagine also includes a “Spicy” setting, which Musk promoted in the days after its launch.

Grok’s “spicy” anime avatar.
Credit: Cheng Xin/Getty Images

SEE ALSO:

AI actors and deepfakes aren’t coming to YouTube ads. They’re already here.

“If you look at the philosophy of Musk as an individual, if you look at his political philosophy, he is very much more of the kind of libertarian mold, right? And he has spoken about Grok as kind of like the LLM for free speech,” said Henry Ajder, an expert on AI deepfakes, in an interview with Mashable. Ajder said that under Musk’s stewardship, X (Twitter), xAI, and now Grok have adopted “a more laissez-faire approach to safety and moderation.”

“So, when it comes to xAI, in this context, am I surprised that this model can generate this content, which is certainly uncomfortable, and I’d say at least somewhat problematic? Ajder said. “I’m not surprised, given the track record that they have and the safety procedures that they have in place. Are they unique in suffering from these challenges? No. But could they be doing more, or are they doing less relative to some of the other key players in the space? It would appear to be that way. Yes.”

Grok Imagine errs on the side of NSFW

Grok Imagine does have some guardrails in place. In our testing, it removed the “Spicy” option with some types of images. Grok Imagine also blurs out some images and videos, labeling them as “Moderated.” That means xAI could easily take further steps to prevent users from making abusive content in the first place.

“There is no technical reason why xAI couldn’t include guardrails on both the input and output of their generative-AI systems, as others have,” said Hany Farid, a digital forensics expert and UC Berkeley Professor of Computer Science, in an email to Mashable.

Mashable Light Speed

However, when it comes to deepfakes or NSFW content, xAI seems to err on the side of permisiveness, a stark contrast to the more cautious approach of its rivals. xAI has also moved quickly to release new models and AI tools, and perhaps too quickly, Ajder said.

“Knowing what the kind of trust and safety teams, and the teams that do a lot of the ethics and safety policy management stuff, whether that’s a red teaming, whether it’s adversarial testing, you know, whether that’s working hand in hand with the developers, it does take time. And the timeframe at which X’s tools are being released, at least, certainly seems shorter than what I would see on average from some of these other labs,” Ajder said.

Mashable’s testing reveals that Grok Imagine has much looser content moderation than other mainstream generative AI tools. xAI’s laissez-faire approach to moderation is also reflected in the xAI safety guidelines.

OpenAI and Google AI vs. Grok: How other AI companies approach safety and content moderation

The OpenAI logo is being displayed on a smartphone with the Sora text-to-video generator visible in the background


Credit: Jonathan Raa/NurPhoto via Getty Images

Both OpenAI and Google have extensive documentation outlining their approach to responsible AI use and prohibited content. For instance, Google’s documentation specifically prohibits “Sexually Explicit” content.

A Google safety document reads, “The application will not generate content that contains references to sexual acts or other lewd content (e.g., sexually graphic descriptions, content aimed at causing arousal).” Google also has policies against hate speech, harassment, and malicious content, and its Generative AI Prohibited Use Policy prohibits using AI tools in a way that “Facilitates non-consensual intimate imagery.”

OpenAI also takes a proactive approach to deepfakes and sexual content.

An OpenAI blog post announcing Sora describes the steps the AI company took to prevent this type of abuse. “Today, we’re blocking particularly damaging forms of abuse, such as child sexual abuse materials and sexual deepfakes.” A footnote associated with that statement reads, “Our top priority is preventing especially damaging forms of abuse, like child sexual abuse material (CSAM) and sexual deepfakes, by blocking their creation, filtering and monitoring uploads, using advanced detection tools, and submitting reports to the National Center for Missing & Exploited Children (NCMEC) when CSAM or child endangerment is identified.”

That measured approach contrasts sharply with the ways Musk promoted Grok Imagine on X, where he shared a short video portrait of a blonde, busty, blue-eyed angel in barely-there lingerie.

OpenAI also takes simple steps to stop deepfakes, such as denying prompts for images and videos that mention public figures by name. And in Mashable’s testing, Google’s AI video tools are especially sensitive to images that might include a person’s likeness.

In comparison to these lengthy safety frameworks (which many experts still believe are inadequate), the xAI Acceptable Use Policy is less than 350 words. The policy puts the onus of preventing deepfakes on the user. The policy reads, “You are free to use our Service as you see fit so long as you use it to be a good human, act safely and responsibly, comply with the law, do not harm people, and respect our guardrails.”

For now, laws and regulations against AI deepfakes and NCII remain in their infancy.

President Donald Trump recently signed the Take It Down Act, which includes protections against deepfakes. However, that law doesn’t criminalize the creation of deepfakes but rather the distribution of these images.

“Here in the U.S., the Take it Down Act places requirements on social media platforms to remove [Non-Consensual Intimate Images] once notified,” Farid said to Mashable. “While this doesn’t directly address the generation of NCII, it does — in theory — address the distribution of this material. There are several state laws that ban the creation of NCII but enforcement appears to be spotty right now.”‘


Disclosure: Ziff Davis, Mashable’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.



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We’re not sure why exactly, but we’re the midst of a flurry of national food days. Fresh from National French Fry Day and National Hot Dog Day, it’s now time to celebrate National Ice Cream Day. We’re not in the business of picking favorites, but come on. We’ll whisper it quietly, but this is our favorite. Not only is this ice cream we’re talking about, but the free deals and limited-time promotions are elite.

Sunday, July 19, is National Ice Cream Day. We’re already seeing special offers from Target, Dairy Queen, Baskin Robbins, and many more popular retailers. Clear your schedule, because ice cream is on the menu all weekend.

These are our favorite National Ice Cream Day deals in 2026.

Baskin Robbins

From National Ice Cream Day through July 25, rewards members get $5 off orders of $20 or more in-app or online. On July 26, members can score a buy-one-get-one free scoop.

Blue Bell Ice Cream

Grab the limited-time Chocolate Lava Cake flavor in honor of National Ice Cream Month before it sells out.

Blue Bunny

Use DoorDash’s DashMart grocery service to secure a “buy two, save $5 deal” on soft pints and mini swirls through July 26.

Dairy Queen

Rewards members can claim a free Dilly Bar with any purchase of $1 or more in the DQ app from July 13-19.

Dippin’ Dots

Score a free mini cup of any flavor at participating locations during a specific two-hour window on National Ice Cream Day (check their online locator to find one near you).

DoorDash

DashPass members get a free Wendy’s Frosty with a $20 purchase and a “buy two, save $4” deal on Häagen-Dazs from July 16-22.

Friendly’s

Get a free cone or dish of Friendly’s signature ice cream on July 19. There’s no rewards membership or purchase required to qualify.

GoPuff

Grab two pints of Ben & Jerry’s for $8, two pints of Halo Top for $10, or 30% off Snickers and Twix Ice Cream Bar packs. FAM members can score select premium pints for just $3.50.

Graeter’s

Use code ICECREAMDAY10 for 10% off online orders from July 17-19. Sweet Rewards members can also grab a $1.56 single-dip sugar cone in-store.

Häagen-Dazs

DashPass member can buy two, save $4 until July 22.

Jeni’s Ice Creams

Visit a scoop shop on July 19 to get a free pour of the signature Fudge Sauce or brand-new Caramel Sauce with any order.

Kilwins

Enter Instagram sweepstakes between July 19-31 for a chance to win “free ice cream for a year” (awarded as a $650 gift card).

Marble Slab Creamery

Loyalty members can redeem a free small ice cream on July 19.

Salt & Straw

Build your own custom pint (three scoops with fudge, whipped cream, sprinkles, and a cherry) for $12.50 from July 17-23, plus earn double loyalty points on July 19.

Stop & Shop

Scan your loyalty card at the in-store Savings Station kiosks from July 17-23 for a chance to win a free 1.5-quart container of store-brand ice cream.

Target

Score a buy one, get one 50% off deal on all ice cream from July 12-18.

Wendy’s

DashPass members can get a free Frosty with $20+ orders until July 22.

#National #Ice #Cream #Day #deals #Free #food #Dairy #Queen #Ben #Jerrys #Target">National Ice Cream Day 2026 deals: Free food from Dairy Queen, Ben & Jerry’s, Target, and more
                                                            We’re not sure why exactly, but we’re the midst of a flurry of national food days. Fresh from National French Fry Day and National Hot Dog Day, it’s now time to celebrate National Ice Cream Day. We’re not in the business of picking favorites, but come on. We’ll whisper it quietly, but this is our favorite. Not only is this ice cream we’re talking about, but the free deals and limited-time promotions are elite.Sunday, July 19, is National Ice Cream Day. We’re already seeing special offers from Target, Dairy Queen, Baskin Robbins, and many more popular retailers. Clear your schedule, because ice cream is on the menu all weekend.These are our favorite National Ice Cream Day deals in 2026.Baskin RobbinsFrom National Ice Cream Day through July 25, rewards members get  off orders of  or more in-app or online. On July 26, members can score a buy-one-get-one free scoop.Blue Bell Ice CreamGrab the limited-time Chocolate Lava Cake flavor in honor of National Ice Cream Month before it sells out.Blue BunnyUse DoorDash’s DashMart grocery service to secure a “buy two, save  deal” on soft pints and mini swirls through July 26.Dairy QueenRewards members can claim a free Dilly Bar with any purchase of  or more in the DQ app from July 13-19.Dippin’ DotsScore a free mini cup of any flavor at participating locations during a specific two-hour window on National Ice Cream Day (check their online locator to find one near you).DoorDashDashPass members get a free Wendy’s Frosty with a  purchase and a “buy two, save ” deal on Häagen-Dazs from July 16-22.
        
            Mashable Trend Report
        
        
    
Friendly’sGet a free cone or dish of Friendly’s signature ice cream on July 19. There’s no rewards membership or purchase required to qualify.GoPuffGrab two pints of Ben & Jerry’s for , two pints of Halo Top for , or 30% off Snickers and Twix Ice Cream Bar packs. FAM members can score select premium pints for just .50.Graeter’sUse code ICECREAMDAY10 for 10% off online orders from July 17-19. Sweet Rewards members can also grab a .56 single-dip sugar cone in-store.Häagen-DazsDashPass member can buy two, save  until July 22.Jeni’s Ice CreamsVisit a scoop shop on July 19 to get a free pour of the signature Fudge Sauce or brand-new Caramel Sauce with any order.
KilwinsEnter Instagram sweepstakes between July 19-31 for a chance to win “free ice cream for a year” (awarded as a 0 gift card).Marble Slab CreameryLoyalty members can redeem a free small ice cream on July 19.Salt & StrawBuild your own custom pint (three scoops with fudge, whipped cream, sprinkles, and a cherry) for .50 from July 17-23, plus earn double loyalty points on July 19.Stop & ShopScan your loyalty card at the in-store Savings Station kiosks from July 17-23 for a chance to win a free 1.5-quart container of store-brand ice cream.TargetScore a buy one, get one 50% off deal on all ice cream from July 12-18.Wendy’sDashPass members can get a free Frosty with + orders until July 22.

                    
                                    #National #Ice #Cream #Day #deals #Free #food #Dairy #Queen #Ben #Jerrys #Target

National French Fry Day and National Hot Dog Day, it’s now time to celebrate National Ice Cream Day. We’re not in the business of picking favorites, but come on. We’ll whisper it quietly, but this is our favorite. Not only is this ice cream we’re talking about, but the free deals and limited-time promotions are elite.

Sunday, July 19, is National Ice Cream Day. We’re already seeing special offers from Target, Dairy Queen, Baskin Robbins, and many more popular retailers. Clear your schedule, because ice cream is on the menu all weekend.

These are our favorite National Ice Cream Day deals in 2026.

Baskin Robbins

From National Ice Cream Day through July 25, rewards members get $5 off orders of $20 or more in-app or online. On July 26, members can score a buy-one-get-one free scoop.

Blue Bell Ice Cream

Grab the limited-time Chocolate Lava Cake flavor in honor of National Ice Cream Month before it sells out.

Blue Bunny

Use DoorDash’s DashMart grocery service to secure a “buy two, save $5 deal” on soft pints and mini swirls through July 26.

Dairy Queen

Rewards members can claim a free Dilly Bar with any purchase of $1 or more in the DQ app from July 13-19.

Dippin’ Dots

Score a free mini cup of any flavor at participating locations during a specific two-hour window on National Ice Cream Day (check their online locator to find one near you).

DoorDash

DashPass members get a free Wendy’s Frosty with a $20 purchase and a “buy two, save $4” deal on Häagen-Dazs from July 16-22.

Friendly’s

Get a free cone or dish of Friendly’s signature ice cream on July 19. There’s no rewards membership or purchase required to qualify.

GoPuff

Grab two pints of Ben & Jerry’s for $8, two pints of Halo Top for $10, or 30% off Snickers and Twix Ice Cream Bar packs. FAM members can score select premium pints for just $3.50.

Graeter’s

Use code ICECREAMDAY10 for 10% off online orders from July 17-19. Sweet Rewards members can also grab a $1.56 single-dip sugar cone in-store.

Häagen-Dazs

DashPass member can buy two, save $4 until July 22.

Jeni’s Ice Creams

Visit a scoop shop on July 19 to get a free pour of the signature Fudge Sauce or brand-new Caramel Sauce with any order.

Kilwins

Enter Instagram sweepstakes between July 19-31 for a chance to win “free ice cream for a year” (awarded as a $650 gift card).

Marble Slab Creamery

Loyalty members can redeem a free small ice cream on July 19.

Salt & Straw

Build your own custom pint (three scoops with fudge, whipped cream, sprinkles, and a cherry) for $12.50 from July 17-23, plus earn double loyalty points on July 19.

Stop & Shop

Scan your loyalty card at the in-store Savings Station kiosks from July 17-23 for a chance to win a free 1.5-quart container of store-brand ice cream.

Target

Score a buy one, get one 50% off deal on all ice cream from July 12-18.

Wendy’s

DashPass members can get a free Frosty with $20+ orders until July 22.

#National #Ice #Cream #Day #deals #Free #food #Dairy #Queen #Ben #Jerrys #Target">National Ice Cream Day 2026 deals: Free food from Dairy Queen, Ben & Jerry’s, Target, and more

We’re not sure why exactly, but we’re the midst of a flurry of national food days. Fresh from National French Fry Day and National Hot Dog Day, it’s now time to celebrate National Ice Cream Day. We’re not in the business of picking favorites, but come on. We’ll whisper it quietly, but this is our favorite. Not only is this ice cream we’re talking about, but the free deals and limited-time promotions are elite.

Sunday, July 19, is National Ice Cream Day. We’re already seeing special offers from Target, Dairy Queen, Baskin Robbins, and many more popular retailers. Clear your schedule, because ice cream is on the menu all weekend.

These are our favorite National Ice Cream Day deals in 2026.

Baskin Robbins

From National Ice Cream Day through July 25, rewards members get $5 off orders of $20 or more in-app or online. On July 26, members can score a buy-one-get-one free scoop.

Blue Bell Ice Cream

Grab the limited-time Chocolate Lava Cake flavor in honor of National Ice Cream Month before it sells out.

Blue Bunny

Use DoorDash’s DashMart grocery service to secure a “buy two, save $5 deal” on soft pints and mini swirls through July 26.

Dairy Queen

Rewards members can claim a free Dilly Bar with any purchase of $1 or more in the DQ app from July 13-19.

Dippin’ Dots

Score a free mini cup of any flavor at participating locations during a specific two-hour window on National Ice Cream Day (check their online locator to find one near you).

DoorDash

DashPass members get a free Wendy’s Frosty with a $20 purchase and a “buy two, save $4” deal on Häagen-Dazs from July 16-22.

Friendly’s

Get a free cone or dish of Friendly’s signature ice cream on July 19. There’s no rewards membership or purchase required to qualify.

GoPuff

Grab two pints of Ben & Jerry’s for $8, two pints of Halo Top for $10, or 30% off Snickers and Twix Ice Cream Bar packs. FAM members can score select premium pints for just $3.50.

Graeter’s

Use code ICECREAMDAY10 for 10% off online orders from July 17-19. Sweet Rewards members can also grab a $1.56 single-dip sugar cone in-store.

Häagen-Dazs

DashPass member can buy two, save $4 until July 22.

Jeni’s Ice Creams

Visit a scoop shop on July 19 to get a free pour of the signature Fudge Sauce or brand-new Caramel Sauce with any order.

Kilwins

Enter Instagram sweepstakes between July 19-31 for a chance to win “free ice cream for a year” (awarded as a $650 gift card).

Marble Slab Creamery

Loyalty members can redeem a free small ice cream on July 19.

Salt & Straw

Build your own custom pint (three scoops with fudge, whipped cream, sprinkles, and a cherry) for $12.50 from July 17-23, plus earn double loyalty points on July 19.

Stop & Shop

Scan your loyalty card at the in-store Savings Station kiosks from July 17-23 for a chance to win a free 1.5-quart container of store-brand ice cream.

Target

Score a buy one, get one 50% off deal on all ice cream from July 12-18.

Wendy’s

DashPass members can get a free Frosty with $20+ orders until July 22.

#National #Ice #Cream #Day #deals #Free #food #Dairy #Queen #Ben #Jerrys #Target

This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on video games and physical media, follow Jay Peters. The Stepback arrives in our subscribers’ inboxes on Sunday at 8AM ET. Opt in for The Stepback here.

As a kid, I relished trips to Best Buy, GameStop, and the nearby mall so that I could browse video games. I loved sifting through games and chatting with my friends at the store about upcoming releases. On the lucky days I actually got a new game from the store, I treasured reading through every page of the manual on the drive home. Over the years, I built up a collection of games that I was proud of.

That was a long time ago. Shortly after college, I sold my collection of older games and hardware because I wasn’t using them and wanted the money for other things. (Probably weekends out.) Starting with the Nintendo Switch in 2017, I started buying games digitally because it was easier to just download stuff, and I wouldn’t have to accumulate physical game cases. Now, I don’t own any physical games: My Switch, PlayStation, Xbox, and Steam libraries are all digital.

I’m not the only player who has moved to mostly digital games. Digital libraries are increasingly convenient, especially as console makers have made efforts to keep backwards compatibility across generations. Some players can’t play physical games at all, as PlayStation and Xbox launched the PS5 and Xbox Series consoles with all-digital console options that were cheaper than the versions with disc drives. On PC, digital libraries through platforms like Steam have been the reality for quite some time. Capcom, one of the biggest publishers around, reported that an astounding 93 percent of its game sales were for digital copies in its last fiscal year — a figure that it expects will rise to 95.4 percent over the fiscal year. Many of the most popular games are only available digitally, like Roblox and Fortnite.

For better or worse, video game players overwhelmingly buy and play digital games. But in the span of a week, two industry giants put nails in the coffin of physical games — or perhaps even poured concrete into the grave.

On June 24th, Rockstar Games finally put a price tag on Grand Theft Auto VI ahead of its scheduled November 19th release on PS5 and Xbox Series X / S: $79.99 for the base edition and $99.99 for the Ultimate Edition. The prices themselves weren’t too unexpected, as even Nintendo has dabbled with $79.99 games for its biggest titles. But what was more shocking was something buried in Rockstar’s post: The physical version of the game won’t have a disc, instead containing a download code in the box.

The announcement was a worrying sign for physical games. Selling games as codes in a box isn’t a new concept, but GTA VI will be the biggest game to do it so far. Rockstar’s choice could push more publishers to do the same for their future titles. By making the game only available on digital storefronts, players can’t easily share it with a friend or sell the game when they’re done with it.

It’s also becoming increasingly clear you can’t rely on digital storefronts. Titles can get pulled for things like licensing or the store closing down. This may not be a problem for GTA VI, as Rockstar will almost certainly make sure the game is easily available on many digital platforms for the foreseeable future, especially if it wants to give the game the same kind of legs as the 13-year-old GTA V. But with digital storefronts, you also have to hope that you aren’t locked out of your account, even by mistake, and lose access to your games. (In 2023, some PlayStation users were unexpectedly banned through no fault of their own, though Sony eventually restored access to their accounts.)

Speaking of PlayStation, just days after Rockstar’s news, Sony dropped an even bigger bomb: It announced that, starting January 2028, it would not make physical discs for any new PlayStation games.

The decision led to widespread criticism online. Sony and PlayStation got yelled at everywhere online, as Kotaku reported, and the PlayStation account didn’t make a new tweet until six days after its announcement about dropping discs. The comments section of Sony’s famous 2013 PS4 game sharing ad where one person just hands a disc to another — an ad made after Xbox announced restrictive DRM plans for the Xbox One — is filled with new comments taking jabs at Sony. Heck, Sony itself showed why killing discs is a terrible idea by, on the same day as the disc news, saying that it would be closing the digital stores for the PS3 and the PS Vita.

Sony’s announcement also drew criticism from retailers and games preservationists. “This is unfortunate news for those who still prefer buying games on physical media, and is certainly a significant hit to consumer rights, the resale market, and game creators whose businesses rely on the physical market,” said Frank Cifaldi, executive director of the Video Game History Foundation.

Sony’s own statement was clear as to why it’s making the change. “This is a natural direction for Sony Interactive Entertainment to adapt to consumer trends as the general preference for digital media significantly outpaces physical discs,” Sony said in its announcement. “This transition will enable us to align more closely with how most of our community prefers to access and play games today.” The company’s numbers prove it, too: In the fourth quarter of its 2025 fiscal year, Sony reported that the “Full game software digital download ratio” of games on PS4 and PS5 was 85 percent.

We have to see if Grand Theft Auto VI actually releases on November 19th and if it will ever come out on disc. Despite two major delays, it seems likely the game will at least launch as planned, especially because Rockstar gave the game a price and is pushing preorders.

We’ll also have to see what Microsoft and Nintendo might do. Xbox hasn’t announced what it’s thinking about for discs for Project Helix, its next generation console, but The Verge’s Tom Warren reports that Xbox will “likely soon” stop making physical discs for Xbox games. However, Warren reports that the company is testing a feature that would let you digitize your physical game collection.

Nintendo will probably stick with physical games for a while. According to its last fiscal year report, digital makes up 54.6 percent of game sales, so physical is still a big part of its business. The Switch 2 is also only a year old, and it seems extremely unlikely that Nintendo would stop making physical games for hardware it will be supporting for a long time to come. However, with the Switch 2, Nintendo gives developers the option to sell game-key cards, which are physical carts you can borrow and resell but don’t actually have a game’s data on them. Instead, they serve as keys to let you download a game to your system.

Game stores and preservationists also have to adjust to the fact that physical games are going to be harder to come by. Cifaldi noted that museums and archives have already been preparing for this kind of future “with the expectation that putting discs on a shelf isn’t going to be a long-term solution for preserving new games.” But he called on trade groups to offer solutions to legally preserve digital content for research — efforts that the Entertainment Software Association has previously opposed. “The industry needs to meaningfully come to the table on this issue, because asking museums to download a copy of Grand Theft Auto VI and hope it’ll run in 50 years is not a preservation solution,” Cifaldi says.

Sony now has to navigate an awkward period where it’s launching new games but dealing with pushback from players wanting physical discs. While Sony has been subject to severe blowback after its announcement, it seems unlikely it will reverse course. It’s already repurposing its last PlayStation disc-making factory, after all.

  • The PS5 Pro, Sony’s top-end PlayStation, does not come with a disc drive; that costs an additional $79. Following a recent price hike that spiked the PS5 Pro’s cost to $899.99, that means a PS5 Pro with a disc drive costs nearly $1,000.
  • PlayStation’s own studios are now in the awkward spot of having to confirm that physical versions will be on disc, as Insomniac has for September’s Marvel’s Wolverine and Santa Monica Studio did for God of War Laufey. That Laufey confirmation also signals that the game, which hadn’t been given a release window, will launch before January 2028.
  • For music, physical media sales — including CDs — are reportedly on the rise.
  • Comedian Trevor Noah weighed in on PlayStation’s news, saying that “for a lot of gamers physical discs are the only way they could afford to play games because they could get them secondhand. You can also give games to your younger siblings, which is a great way to introduce them to the games you were playing.”
  • In a post titled “Sony Nerfs Videogame Ownership,” the Electronic Frontier Foundation points out that “Unlike other digital media like film and TV, video games require a ton of storage. Access to high speed internet is still abysmal in the US, making the high-speeds needed for digital game downloads a luxury some of us may take for granted.”
  • A day after the GTA VI news, Circana analyst Mat Piscatella posted a chart that neatly sums up what’s going on: sales of physical games peaked long ago, back in 2009.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
#future #physical #games #greatColumn,Gaming,The Stepback">The future of physical games is not looking greatThis is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on video games and physical media, follow Jay Peters. The Stepback arrives in our subscribers’ inboxes on Sunday at 8AM ET. Opt in for The Stepback here.As a kid, I relished trips to Best Buy, GameStop, and the nearby mall so that I could browse video games. I loved sifting through games and chatting with my friends at the store about upcoming releases. On the lucky days I actually got a new game from the store, I treasured reading through every page of the manual on the drive home. Over the years, I built up a collection of games that I was proud of.That was a long time ago. Shortly after college, I sold my collection of older games and hardware because I wasn’t using them and wanted the money for other things. (Probably weekends out.) Starting with the Nintendo Switch in 2017, I started buying games digitally because it was easier to just download stuff, and I wouldn’t have to accumulate physical game cases. Now, I don’t own any physical games: My Switch, PlayStation, Xbox, and Steam libraries are all digital.I’m not the only player who has moved to mostly digital games. Digital libraries are increasingly convenient, especially as console makers have made efforts to keep backwards compatibility across generations. Some players can’t play physical games at all, as PlayStation and Xbox launched the PS5 and Xbox Series consoles with all-digital console options that were cheaper than the versions with disc drives. On PC, digital libraries through platforms like Steam have been the reality for quite some time. Capcom, one of the biggest publishers around, reported that an astounding 93 percent of its game sales were for digital copies in its last fiscal year — a figure that it expects will rise to 95.4 percent over the fiscal year. Many of the most popular games are only available digitally, like Roblox and Fortnite.For better or worse, video game players overwhelmingly buy and play digital games. But in the span of a week, two industry giants put nails in the coffin of physical games — or perhaps even poured concrete into the grave.On June 24th, Rockstar Games finally put a price tag on Grand Theft Auto VI ahead of its scheduled November 19th release on PS5 and Xbox Series X / S: .99 for the base edition and .99 for the Ultimate Edition. The prices themselves weren’t too unexpected, as even Nintendo has dabbled with .99 games for its biggest titles. But what was more shocking was something buried in Rockstar’s post: The physical version of the game won’t have a disc, instead containing a download code in the box.The announcement was a worrying sign for physical games. Selling games as codes in a box isn’t a new concept, but GTA VI will be the biggest game to do it so far. Rockstar’s choice could push more publishers to do the same for their future titles. By making the game only available on digital storefronts, players can’t easily share it with a friend or sell the game when they’re done with it.It’s also becoming increasingly clear you can’t rely on digital storefronts. Titles can get pulled for things like licensing or the store closing down. This may not be a problem for GTA VI, as Rockstar will almost certainly make sure the game is easily available on many digital platforms for the foreseeable future, especially if it wants to give the game the same kind of legs as the 13-year-old GTA V. But with digital storefronts, you also have to hope that you aren’t locked out of your account, even by mistake, and lose access to your games. (In 2023, some PlayStation users were unexpectedly banned through no fault of their own, though Sony eventually restored access to their accounts.)Speaking of PlayStation, just days after Rockstar’s news, Sony dropped an even bigger bomb: It announced that, starting January 2028, it would not make physical discs for any new PlayStation games.The decision led to widespread criticism online. Sony and PlayStation got yelled at everywhere online, as Kotaku reported, and the PlayStation account didn’t make a new tweet until six days after its announcement about dropping discs. The comments section of Sony’s famous 2013 PS4 game sharing ad where one person just hands a disc to another — an ad made after Xbox announced restrictive DRM plans for the Xbox One — is filled with new comments taking jabs at Sony. Heck, Sony itself showed why killing discs is a terrible idea by, on the same day as the disc news, saying that it would be closing the digital stores for the PS3 and the PS Vita.Sony’s announcement also drew criticism from retailers and games preservationists. “This is unfortunate news for those who still prefer buying games on physical media, and is certainly a significant hit to consumer rights, the resale market, and game creators whose businesses rely on the physical market,” said Frank Cifaldi, executive director of the Video Game History Foundation.Sony’s own statement was clear as to why it’s making the change. “This is a natural direction for Sony Interactive Entertainment to adapt to consumer trends as the general preference for digital media significantly outpaces physical discs,” Sony said in its announcement. “This transition will enable us to align more closely with how most of our community prefers to access and play games today.” The company’s numbers prove it, too: In the fourth quarter of its 2025 fiscal year, Sony reported that the “Full game software digital download ratio” of games on PS4 and PS5 was 85 percent.We have to see if Grand Theft Auto VI actually releases on November 19th and if it will ever come out on disc. Despite two major delays, it seems likely the game will at least launch as planned, especially because Rockstar gave the game a price and is pushing preorders.We’ll also have to see what Microsoft and Nintendo might do. Xbox hasn’t announced what it’s thinking about for discs for Project Helix, its next generation console, but The Verge’s Tom Warren reports that Xbox will “likely soon” stop making physical discs for Xbox games. However, Warren reports that the company is testing a feature that would let you digitize your physical game collection.Nintendo will probably stick with physical games for a while. According to its last fiscal year report, digital makes up 54.6 percent of game sales, so physical is still a big part of its business. The Switch 2 is also only a year old, and it seems extremely unlikely that Nintendo would stop making physical games for hardware it will be supporting for a long time to come. However, with the Switch 2, Nintendo gives developers the option to sell game-key cards, which are physical carts you can borrow and resell but don’t actually have a game’s data on them. Instead, they serve as keys to let you download a game to your system.Game stores and preservationists also have to adjust to the fact that physical games are going to be harder to come by. Cifaldi noted that museums and archives have already been preparing for this kind of future “with the expectation that putting discs on a shelf isn’t going to be a long-term solution for preserving new games.” But he called on trade groups to offer solutions to legally preserve digital content for research — efforts that the Entertainment Software Association has previously opposed. “The industry needs to meaningfully come to the table on this issue, because asking museums to download a copy of Grand Theft Auto VI and hope it’ll run in 50 years is not a preservation solution,” Cifaldi says.Sony now has to navigate an awkward period where it’s launching new games but dealing with pushback from players wanting physical discs. While Sony has been subject to severe blowback after its announcement, it seems unlikely it will reverse course. It’s already repurposing its last PlayStation disc-making factory, after all.The PS5 Pro, Sony’s top-end PlayStation, does not come with a disc drive; that costs an additional . Following a recent price hike that spiked the PS5 Pro’s cost to 9.99, that means a PS5 Pro with a disc drive costs nearly ,000.PlayStation’s own studios are now in the awkward spot of having to confirm that physical versions will be on disc, as Insomniac has for September’s Marvel’s Wolverine and Santa Monica Studio did for God of War Laufey. That Laufey confirmation also signals that the game, which hadn’t been given a release window, will launch before January 2028.For music, physical media sales — including CDs — are reportedly on the rise.Comedian Trevor Noah weighed in on PlayStation’s news, saying that “for a lot of gamers physical discs are the only way they could afford to play games because they could get them secondhand. You can also give games to your younger siblings, which is a great way to introduce them to the games you were playing.”In a post titled “Sony Nerfs Videogame Ownership,” the Electronic Frontier Foundation points out that “Unlike other digital media like film and TV, video games require a ton of storage. Access to high speed internet is still abysmal in the US, making the high-speeds needed for digital game downloads a luxury some of us may take for granted.”A day after the GTA VI news, Circana analyst Mat Piscatella posted a chart that neatly sums up what’s going on: sales of physical games peaked long ago, back in 2009.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Jay PetersCloseJay PetersPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Jay PetersColumnCloseColumnPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All ColumnGamingCloseGamingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GamingThe StepbackCloseThe StepbackPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All The Stepback#future #physical #games #greatColumn,Gaming,The Stepback

The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on video games and physical media, follow Jay Peters. The Stepback arrives in our subscribers’ inboxes on Sunday at 8AM ET. Opt in for The Stepback here.

As a kid, I relished trips to Best Buy, GameStop, and the nearby mall so that I could browse video games. I loved sifting through games and chatting with my friends at the store about upcoming releases. On the lucky days I actually got a new game from the store, I treasured reading through every page of the manual on the drive home. Over the years, I built up a collection of games that I was proud of.

That was a long time ago. Shortly after college, I sold my collection of older games and hardware because I wasn’t using them and wanted the money for other things. (Probably weekends out.) Starting with the Nintendo Switch in 2017, I started buying games digitally because it was easier to just download stuff, and I wouldn’t have to accumulate physical game cases. Now, I don’t own any physical games: My Switch, PlayStation, Xbox, and Steam libraries are all digital.

I’m not the only player who has moved to mostly digital games. Digital libraries are increasingly convenient, especially as console makers have made efforts to keep backwards compatibility across generations. Some players can’t play physical games at all, as PlayStation and Xbox launched the PS5 and Xbox Series consoles with all-digital console options that were cheaper than the versions with disc drives. On PC, digital libraries through platforms like Steam have been the reality for quite some time. Capcom, one of the biggest publishers around, reported that an astounding 93 percent of its game sales were for digital copies in its last fiscal year — a figure that it expects will rise to 95.4 percent over the fiscal year. Many of the most popular games are only available digitally, like Roblox and Fortnite.

For better or worse, video game players overwhelmingly buy and play digital games. But in the span of a week, two industry giants put nails in the coffin of physical games — or perhaps even poured concrete into the grave.

On June 24th, Rockstar Games finally put a price tag on Grand Theft Auto VI ahead of its scheduled November 19th release on PS5 and Xbox Series X / S: $79.99 for the base edition and $99.99 for the Ultimate Edition. The prices themselves weren’t too unexpected, as even Nintendo has dabbled with $79.99 games for its biggest titles. But what was more shocking was something buried in Rockstar’s post: The physical version of the game won’t have a disc, instead containing a download code in the box.

The announcement was a worrying sign for physical games. Selling games as codes in a box isn’t a new concept, but GTA VI will be the biggest game to do it so far. Rockstar’s choice could push more publishers to do the same for their future titles. By making the game only available on digital storefronts, players can’t easily share it with a friend or sell the game when they’re done with it.

It’s also becoming increasingly clear you can’t rely on digital storefronts. Titles can get pulled for things like licensing or the store closing down. This may not be a problem for GTA VI, as Rockstar will almost certainly make sure the game is easily available on many digital platforms for the foreseeable future, especially if it wants to give the game the same kind of legs as the 13-year-old GTA V. But with digital storefronts, you also have to hope that you aren’t locked out of your account, even by mistake, and lose access to your games. (In 2023, some PlayStation users were unexpectedly banned through no fault of their own, though Sony eventually restored access to their accounts.)

Speaking of PlayStation, just days after Rockstar’s news, Sony dropped an even bigger bomb: It announced that, starting January 2028, it would not make physical discs for any new PlayStation games.

The decision led to widespread criticism online. Sony and PlayStation got yelled at everywhere online, as Kotaku reported, and the PlayStation account didn’t make a new tweet until six days after its announcement about dropping discs. The comments section of Sony’s famous 2013 PS4 game sharing ad where one person just hands a disc to another — an ad made after Xbox announced restrictive DRM plans for the Xbox One — is filled with new comments taking jabs at Sony. Heck, Sony itself showed why killing discs is a terrible idea by, on the same day as the disc news, saying that it would be closing the digital stores for the PS3 and the PS Vita.

Sony’s announcement also drew criticism from retailers and games preservationists. “This is unfortunate news for those who still prefer buying games on physical media, and is certainly a significant hit to consumer rights, the resale market, and game creators whose businesses rely on the physical market,” said Frank Cifaldi, executive director of the Video Game History Foundation.

Sony’s own statement was clear as to why it’s making the change. “This is a natural direction for Sony Interactive Entertainment to adapt to consumer trends as the general preference for digital media significantly outpaces physical discs,” Sony said in its announcement. “This transition will enable us to align more closely with how most of our community prefers to access and play games today.” The company’s numbers prove it, too: In the fourth quarter of its 2025 fiscal year, Sony reported that the “Full game software digital download ratio” of games on PS4 and PS5 was 85 percent.

We have to see if Grand Theft Auto VI actually releases on November 19th and if it will ever come out on disc. Despite two major delays, it seems likely the game will at least launch as planned, especially because Rockstar gave the game a price and is pushing preorders.

We’ll also have to see what Microsoft and Nintendo might do. Xbox hasn’t announced what it’s thinking about for discs for Project Helix, its next generation console, but The Verge’s Tom Warren reports that Xbox will “likely soon” stop making physical discs for Xbox games. However, Warren reports that the company is testing a feature that would let you digitize your physical game collection.

Nintendo will probably stick with physical games for a while. According to its last fiscal year report, digital makes up 54.6 percent of game sales, so physical is still a big part of its business. The Switch 2 is also only a year old, and it seems extremely unlikely that Nintendo would stop making physical games for hardware it will be supporting for a long time to come. However, with the Switch 2, Nintendo gives developers the option to sell game-key cards, which are physical carts you can borrow and resell but don’t actually have a game’s data on them. Instead, they serve as keys to let you download a game to your system.

Game stores and preservationists also have to adjust to the fact that physical games are going to be harder to come by. Cifaldi noted that museums and archives have already been preparing for this kind of future “with the expectation that putting discs on a shelf isn’t going to be a long-term solution for preserving new games.” But he called on trade groups to offer solutions to legally preserve digital content for research — efforts that the Entertainment Software Association has previously opposed. “The industry needs to meaningfully come to the table on this issue, because asking museums to download a copy of Grand Theft Auto VI and hope it’ll run in 50 years is not a preservation solution,” Cifaldi says.

Sony now has to navigate an awkward period where it’s launching new games but dealing with pushback from players wanting physical discs. While Sony has been subject to severe blowback after its announcement, it seems unlikely it will reverse course. It’s already repurposing its last PlayStation disc-making factory, after all.

  • The PS5 Pro, Sony’s top-end PlayStation, does not come with a disc drive; that costs an additional $79. Following a recent price hike that spiked the PS5 Pro’s cost to $899.99, that means a PS5 Pro with a disc drive costs nearly $1,000.
  • PlayStation’s own studios are now in the awkward spot of having to confirm that physical versions will be on disc, as Insomniac has for September’s Marvel’s Wolverine and Santa Monica Studio did for God of War Laufey. That Laufey confirmation also signals that the game, which hadn’t been given a release window, will launch before January 2028.
  • For music, physical media sales — including CDs — are reportedly on the rise.
  • Comedian Trevor Noah weighed in on PlayStation’s news, saying that “for a lot of gamers physical discs are the only way they could afford to play games because they could get them secondhand. You can also give games to your younger siblings, which is a great way to introduce them to the games you were playing.”
  • In a post titled “Sony Nerfs Videogame Ownership,” the Electronic Frontier Foundation points out that “Unlike other digital media like film and TV, video games require a ton of storage. Access to high speed internet is still abysmal in the US, making the high-speeds needed for digital game downloads a luxury some of us may take for granted.”
  • A day after the GTA VI news, Circana analyst Mat Piscatella posted a chart that neatly sums up what’s going on: sales of physical games peaked long ago, back in 2009.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.

#future #physical #games #greatColumn,Gaming,The Stepback">The future of physical games is not looking great

This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on video games and physical media, follow Jay Peters. The Stepback arrives in our subscribers’ inboxes on Sunday at 8AM ET. Opt in for The Stepback here.

As a kid, I relished trips to Best Buy, GameStop, and the nearby mall so that I could browse video games. I loved sifting through games and chatting with my friends at the store about upcoming releases. On the lucky days I actually got a new game from the store, I treasured reading through every page of the manual on the drive home. Over the years, I built up a collection of games that I was proud of.

That was a long time ago. Shortly after college, I sold my collection of older games and hardware because I wasn’t using them and wanted the money for other things. (Probably weekends out.) Starting with the Nintendo Switch in 2017, I started buying games digitally because it was easier to just download stuff, and I wouldn’t have to accumulate physical game cases. Now, I don’t own any physical games: My Switch, PlayStation, Xbox, and Steam libraries are all digital.

I’m not the only player who has moved to mostly digital games. Digital libraries are increasingly convenient, especially as console makers have made efforts to keep backwards compatibility across generations. Some players can’t play physical games at all, as PlayStation and Xbox launched the PS5 and Xbox Series consoles with all-digital console options that were cheaper than the versions with disc drives. On PC, digital libraries through platforms like Steam have been the reality for quite some time. Capcom, one of the biggest publishers around, reported that an astounding 93 percent of its game sales were for digital copies in its last fiscal year — a figure that it expects will rise to 95.4 percent over the fiscal year. Many of the most popular games are only available digitally, like Roblox and Fortnite.

For better or worse, video game players overwhelmingly buy and play digital games. But in the span of a week, two industry giants put nails in the coffin of physical games — or perhaps even poured concrete into the grave.

On June 24th, Rockstar Games finally put a price tag on Grand Theft Auto VI ahead of its scheduled November 19th release on PS5 and Xbox Series X / S: $79.99 for the base edition and $99.99 for the Ultimate Edition. The prices themselves weren’t too unexpected, as even Nintendo has dabbled with $79.99 games for its biggest titles. But what was more shocking was something buried in Rockstar’s post: The physical version of the game won’t have a disc, instead containing a download code in the box.

The announcement was a worrying sign for physical games. Selling games as codes in a box isn’t a new concept, but GTA VI will be the biggest game to do it so far. Rockstar’s choice could push more publishers to do the same for their future titles. By making the game only available on digital storefronts, players can’t easily share it with a friend or sell the game when they’re done with it.

It’s also becoming increasingly clear you can’t rely on digital storefronts. Titles can get pulled for things like licensing or the store closing down. This may not be a problem for GTA VI, as Rockstar will almost certainly make sure the game is easily available on many digital platforms for the foreseeable future, especially if it wants to give the game the same kind of legs as the 13-year-old GTA V. But with digital storefronts, you also have to hope that you aren’t locked out of your account, even by mistake, and lose access to your games. (In 2023, some PlayStation users were unexpectedly banned through no fault of their own, though Sony eventually restored access to their accounts.)

Speaking of PlayStation, just days after Rockstar’s news, Sony dropped an even bigger bomb: It announced that, starting January 2028, it would not make physical discs for any new PlayStation games.

The decision led to widespread criticism online. Sony and PlayStation got yelled at everywhere online, as Kotaku reported, and the PlayStation account didn’t make a new tweet until six days after its announcement about dropping discs. The comments section of Sony’s famous 2013 PS4 game sharing ad where one person just hands a disc to another — an ad made after Xbox announced restrictive DRM plans for the Xbox One — is filled with new comments taking jabs at Sony. Heck, Sony itself showed why killing discs is a terrible idea by, on the same day as the disc news, saying that it would be closing the digital stores for the PS3 and the PS Vita.

Sony’s announcement also drew criticism from retailers and games preservationists. “This is unfortunate news for those who still prefer buying games on physical media, and is certainly a significant hit to consumer rights, the resale market, and game creators whose businesses rely on the physical market,” said Frank Cifaldi, executive director of the Video Game History Foundation.

Sony’s own statement was clear as to why it’s making the change. “This is a natural direction for Sony Interactive Entertainment to adapt to consumer trends as the general preference for digital media significantly outpaces physical discs,” Sony said in its announcement. “This transition will enable us to align more closely with how most of our community prefers to access and play games today.” The company’s numbers prove it, too: In the fourth quarter of its 2025 fiscal year, Sony reported that the “Full game software digital download ratio” of games on PS4 and PS5 was 85 percent.

We have to see if Grand Theft Auto VI actually releases on November 19th and if it will ever come out on disc. Despite two major delays, it seems likely the game will at least launch as planned, especially because Rockstar gave the game a price and is pushing preorders.

We’ll also have to see what Microsoft and Nintendo might do. Xbox hasn’t announced what it’s thinking about for discs for Project Helix, its next generation console, but The Verge’s Tom Warren reports that Xbox will “likely soon” stop making physical discs for Xbox games. However, Warren reports that the company is testing a feature that would let you digitize your physical game collection.

Nintendo will probably stick with physical games for a while. According to its last fiscal year report, digital makes up 54.6 percent of game sales, so physical is still a big part of its business. The Switch 2 is also only a year old, and it seems extremely unlikely that Nintendo would stop making physical games for hardware it will be supporting for a long time to come. However, with the Switch 2, Nintendo gives developers the option to sell game-key cards, which are physical carts you can borrow and resell but don’t actually have a game’s data on them. Instead, they serve as keys to let you download a game to your system.

Game stores and preservationists also have to adjust to the fact that physical games are going to be harder to come by. Cifaldi noted that museums and archives have already been preparing for this kind of future “with the expectation that putting discs on a shelf isn’t going to be a long-term solution for preserving new games.” But he called on trade groups to offer solutions to legally preserve digital content for research — efforts that the Entertainment Software Association has previously opposed. “The industry needs to meaningfully come to the table on this issue, because asking museums to download a copy of Grand Theft Auto VI and hope it’ll run in 50 years is not a preservation solution,” Cifaldi says.

Sony now has to navigate an awkward period where it’s launching new games but dealing with pushback from players wanting physical discs. While Sony has been subject to severe blowback after its announcement, it seems unlikely it will reverse course. It’s already repurposing its last PlayStation disc-making factory, after all.

  • The PS5 Pro, Sony’s top-end PlayStation, does not come with a disc drive; that costs an additional $79. Following a recent price hike that spiked the PS5 Pro’s cost to $899.99, that means a PS5 Pro with a disc drive costs nearly $1,000.
  • PlayStation’s own studios are now in the awkward spot of having to confirm that physical versions will be on disc, as Insomniac has for September’s Marvel’s Wolverine and Santa Monica Studio did for God of War Laufey. That Laufey confirmation also signals that the game, which hadn’t been given a release window, will launch before January 2028.
  • For music, physical media sales — including CDs — are reportedly on the rise.
  • Comedian Trevor Noah weighed in on PlayStation’s news, saying that “for a lot of gamers physical discs are the only way they could afford to play games because they could get them secondhand. You can also give games to your younger siblings, which is a great way to introduce them to the games you were playing.”
  • In a post titled “Sony Nerfs Videogame Ownership,” the Electronic Frontier Foundation points out that “Unlike other digital media like film and TV, video games require a ton of storage. Access to high speed internet is still abysmal in the US, making the high-speeds needed for digital game downloads a luxury some of us may take for granted.”
  • A day after the GTA VI news, Circana analyst Mat Piscatella posted a chart that neatly sums up what’s going on: sales of physical games peaked long ago, back in 2009.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
#future #physical #games #greatColumn,Gaming,The Stepback

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