Happiness is in the moments and experiences we share, not just the milestones we reach,” said Stacy
Taffet, Chief Growth Officer, The Hershey Company. “Hershey’s is fueling the brand’s momentum through
what matters most: bringing people little prized moments of their own gold. Our new campaign connects
consumers to the excitement of the games and reminds them happiness is within reach – even as a
chocolate medal.”
As a proud supporter of Team USA, Hershey’s teamed up with five winter Olympic and Paralympic
athletes and their families for this, including:
Through a series of personal and authentic anecdotes, these athletes, along with their families, showcase
how happiness is not only found in winning, but in everyday moments along their journey. These
everyday rituals, small victories, and shared experiences matter just as much, and are the ultimate
reward. To bring these stories to life, Hershey’s interviewed athletes’ families first – asking what they
wished most for them. The answer was unanimous: happiness. Families reflected on childhood
memories, traditions, and the moments that shaped who these athletes are today. Those messages were
later revealed to each athlete, capturing genuine, unscripted reactions, before surprising them with their
families on set.
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