Las Vegas immersive entertainment hub AREA15 is turning five in a big way, celebrating the arrival of its second phase of development on September 17. Zone 2’s main attraction, Universal Horror Unleashed, opened its doors over the summer to attract seasonal tourists, but the rest of the offerings are following suit as the year draws out.
After io9’s invited visit to Universal Horror Unleashed, io9 chatted with Mark Stutzman, AREA15’s chief technology officer, about the new way to experience Vegas through futuristic visions of participatory entertainment. And it all really started with rave culture.
“The original idea was, ‘Let’s use it for festival grounds.’” Stutzman shared, “We decided it was too hot, and we put up a warehouse, and we said, ‘Let’s do festivals in the warehouse.’ And then we said, ‘Well, shoot, why don’t we kind of start creating this immersive destination?’ And that’s where it all started, and Zone One has just been insanely successful for us.”
Meow Wolf, the raconteur of interactive art portals that have sprung up across the country, was only the beginning as Zone One’s first anchor.
“Everyone who’s coming to AREA15 is coming [for] immersive experiences, right? Like, that’s their whole goal. And so obviously on the Zone One side, Meow Wolf is our anchor tenant and they’ve done a great job of continuing to drive traffic,” he said.
Zone One features a buffet of AR and VR games and visual walkthroughs among its neon-powered music, dining, and shopping selections. Stutzman continued, “We have 80 acres here to develop, and Universal is our anchor tenant in Zone Two out of a five-phase project. The entire district will be immersive experiences—it’ll be sports and entertainment; it’ll be great restaurants and all that good stuff. The thing that we’ve been leading into most recently is these kinds of IP-based immersive experiences because you get kind of the brand recognition—the emotional connection—and then we bring not only the experience of building immersive experiences that are engaging.”
Area15 is carving its own tech-forward frontier that’s more attractive to Gen X, millennials, and Gen Z than big E-ticket-esque major IP hubs. Universal Horror Unleashed, like Meow Wolf, leans into AREA15’s fun parallel dimension to the Strip’s casino nostalgia. Meow Wolf’s premise is that it’s a portal to other realms beyond its sci-fi-tinged grocery storefront; you have to look beyond for ways to break through and discover its genre-mashing labyrinths of cosmic and fantasy adventure.
Similarly, Universal’s desert warehouse of horrors acts like a storage facility of the studio’s lore that, because it was placed on AREA15’s dimensional rift-inspired land, brings the monsters to life in their wheelhouse of terrors. Stutzman elaborated, “We built a lot of these experiences and we leaned heavily into AR and VR and all this other cool tech but it’s really tech that should be the enabler. What should be most forward are the performances and the experience and the story and the emotional connectivity to the content, which is why we’re leaning more into the IP now. It just really works well and Universal is a testament to that. I mean, [it owns] some of the strongest IP in horror.”
The alternate universe thread is more for those who seek it out with Easter eggs in zone one that speak to it but the retailers within aren’t necessarily going to crossover with each other; it’s just a delightful nugget of lore that brings a sort of otherworldly, futuristic, multi-dimensional edge to the space.
“We’ll have similar in Three and Four and Five, but we’ll have other cool stuff that we launched, like The John Wick Experience, which is a partnership with Lionsgate, another incredibly strong IP owner. John Wick has been insanely successful, kind of beyond our models,” he said of the Continental Las Vegas. You can’t stay there because, well, things get hairy as soon as you try to check in—since you arrive at the same time as John during one of his tiffs against the high table.
“We love kind of doing over the top and Zone Two is going to be crazy with all the different experiences,” Stutzman said of the ongoing development. It will include an interdimensional creature carousel, a drop ride, and a hollowed-out plane with its own fake universe airline concept. But a big thing for the CTO is that at the heart of the tech there are still artists at work.
“Art has obviously always been a big part of who we are so we really wanted to tie into it and we’ll we’ll actually have art tours. And we don’t want to lean into it in a cheesy way. We want to lean into it in a serious way because it’s quite an impressive collection.”
He also noted that AREA15 seeks to cultivate Las Vegas’ art scene through community art events in addition to festival installations surrounding the outdoor plane areas. “We’ll have lots of musicians under there just entertaining and then we’re also going to throw raves but it’s really going to be an amazing space.”
Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
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![Neil Rimer thinks the AI money is coming back out | TechCrunch
In late May, Neil Rimer said something during a sit-down I had with him in Athens that I haven’t been able to shake. At a vibrant new tech festival in the city, talking about the wealth piling up around AI, he said he has “a strong sense that there will be some sort of a redistribution.” He continued on. “It’ll either be voluntary or it’ll be involuntary, but it’ll happen, and I hope it’s voluntary,” he told me, adding that he thinks tech leaders “can play a leading role in seeing that through.”
Coming from most people, that would sound like standard-issue populism. Coming from Rimer, a co-founder of Index Ventures, one of the most successful venture firms of the last three decades, it seemed a striking thing to say in public.
Rimer stepped back from day-to-day investing in 2021, and these days spends much of his time in Athens, where his wife is from and where his children treasure their Greek passports. He turned up to our interview in a rumpled button-down and jeans, not the quarter-zips and fine knitwear that mark so many of his peers. Yet Index’s returns in recent years have been exceptional: the firm has raised roughly billion from outside investors since its founding, and last year’s exits including Figma’s IPO and Google’s purchase of the cybersecurity firm Wiz reportedly netted Index roughly billion.
Rimer has found ways to give back. He sits on the board of Endeavor Greece, which mentors entrepreneurs in emerging markets, and chaired the board of Human Rights Watch from 2019 to 2025. In late 2021, he and his father and two brothers gave million to McGill University to renovate a campus building, now the Rimer Building, and found a new Institute for Indigenous Research and Knowledges.
In the meantime, his comment about redistribution comes at an odd moment, to be charitable, for giving. The Giving Pledge, the promise Warren Buffett and Bill Gates launched in 2010 to get billionaires to commit half their fortunes to charity, is becoming increasingly irrelevant. One hundred and thirteen families signed in its first five years, then 72, then 43, then just four in all of 2024, per a New York Times report in March that underscored how out-of-fashion philanthropy has become among some of the richest people in tech. (Noted that piece: “Elon Musk, the world’s wealthiest person, has said that his businesses ‘are philanthropy.’”)
The pattern appears to hold beyond the Pledge. Total American charitable giving hit a record 2.5 billion in 2024, but the number of Americans actually giving has fallen for five straight years, down 4.5% in 2024 alone, according to the Stanford Social Innovation Review. Two-thirds of households donated in 2000; roughly half do now, and Bank of America and Lilly Family School data shows even affluent-household giving has slipped, from 90% in 2017 to 81% last year.
The pattern shows up in Index’s own portfolio, too, which includes Anthropic. Business Insider recently asked a financial planner, Alex Caswell, whether his newly wealthy clients, many of them Anthropic employees tied to effective altruism, were pledging to give away the bulk of their fortunes. Anthropic matches employee donations of up to 25% of their equity to charity, and some of Caswell’s clients have used it, he told BI, but most weren’t building philanthropy into their plans at all; they were focused on angel investing or starting their own companies. “That’s what I’m seeing more than the desire to become philanthropic,” he told the outlet.
Unsurprisingly, the absence of voluntary giving is now running up against attempts to legislate the outcome instead. California voters will decide this year on a 5% one-time wealth tax that targets the state’s billionaires. Some, including Google founders Sergey Brin and Larry Page, have already moved their primary residences to South Florida to be on the safe side.
OpenAI is reportedly considering going public in 2027, and cynically, one reason among others may be that the tax, if passed, will calculate net worth based on an individual’s worldwide assets as of the end of this calendar year.
As unsurprisingly, there is plenty of opposition to any kind of wealth-redistribution measure of this scale, including by Governor Gavin Newsom, and including by economists who point out that many industrialized countries have repealed similar wealth taxes since 1990 after watching their wealthy residents skedaddle.
Other options on the table are as controversial. OpenAI has reportedly discussed handing the federal government a 5% equity stake, an idea CEO Sam Altman has framed as sharing AI’s upside with the public, but critics see it instead as a way to buy political cover in Washington. In either case, Silicon Valley has never been eager to put Uncle Sam on the cap table. Joked veteran investor Roelof Botha during a separate sit-down with this editor last year: “[Some] of the most dangerous words in the world are: ‘I’m from the government, and I’m here to help.’”
It’s worth thinking through how much wealth sits outside these mechanisms. Musk is worth just over trillion, after SpaceX’s IPO last month made him the first person to reach that mark. Forbes counted 45 new AI billionaires in its 2026 rankings alone, worth a combined .9 trillion, and that’s before either Anthropic or OpenAI has gone public. In that same BI story about Anthropic employees, BI notes that once Anthropic and OpenAI complete their IPOs, their combined employees will hold enough wealth to buy nearly a third of all homes in the San Francisco metro area.
It feels unprecedented, but whether it represents an historic extreme is a matter of some debate. The share of wealth held by the top 1% of U.S. households hit 31.7% in the third quarter of last year, a record since the Federal Reserve began tracking the data in 1989, and roughly equal to what the other 90% of households outside the top decile held combined.
That’s still below the 45% the top 1% commanded at the Gilded Age peak in 1916. But narrow the lens to the tippy top, and the picture flips. Renowned economist Gabriel Zucman calculates that at the height of the Gilded Age, around 1910, America’s four largest fortunes were worth a combined 4% of U.S. GDP. Today, that same sliver of the population — now 19 households instead of four — is worth 14%.
Rimer’s two paths, voluntary or forced, have precedent from the last time American wealth concentration reached this level. In 1889, at the peak of the first Gilded Age, Andrew Carnegie published an essay arguing that a rich man should treat his fortune as a trust to be distributed for the public good within his own lifetime, calling it a disgrace to die wealthy. That essay, “The Gospel of Wealth,” became the founding document of modern philanthropy and the intellectual ancestor of the Giving Pledge.
It didn’t hold off the other path for long, though. By the mid-1930s, Louisiana Senator Huey Long had built a national following behind a program called Share Our Wealth, demanding steep taxes on the rich to fund a guaranteed income for every American. Worried about losing working-class support to Long, Franklin Roosevelt pushed through what the press called the “soak-the-rich tax,” raising the top marginal income tax rate as high as 79%. It redistributed less than Long wanted, but it remains the clearest example in American history of politically forced redistribution arriving once voluntary giving failed to adequately address the pressure building underneath it.
None of this is news to Rimer, who has spent his career in tech. What’s more curious to him is “the moral center of tech companies,” a fascination he traced to being a Stanford undergrad in 1984, when Apple discounted the first Macintosh for students and Steve Jobs and Apple’s other founders were, in his words, “heroes” for building something he felt was genuinely good for the world.
What troubles him now, he said, is hearing his own children talk about certain tech companies the way an earlier generation talked about defense contractors or cigarette makers.
Critics may note that Rimer — as an investor in Anthropic and other tech companies — is a direct beneficiary of the windfall he says will eventually need to be shared. But he’d rather see his fellow beneficiaries choose to give some of the money back than have it taken from them. There’s an easy way to do this and a hard way, and Rimer is betting on people picking the easy one before history picks it for them.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Neil #Rimer #thinks #money #coming #TechCrunch](https://i0.wp.com/techcrunch.com/wp-content/uploads/2026/07/Screenshot-2026-07-17-at-9.20.56-PM.png?resize=1200%2C739&ssl=1 "Neil Rimer thinks the AI money is coming back out | TechCrunch
In late May, Neil Rimer said something during a sit-down I had with him in Athens that I haven’t been able to shake. At a vibrant new tech festival in the city, talking about the wealth piling up around AI, he said he has “a strong sense that there will be some sort of a redistribution.” He continued on. “It’ll either be voluntary or it’ll be involuntary, but it’ll happen, and I hope it’s voluntary,” he told me, adding that he thinks tech leaders “can play a leading role in seeing that through.”
Coming from most people, that would sound like standard-issue populism. Coming from Rimer, a co-founder of Index Ventures, one of the most successful venture firms of the last three decades, it seemed a striking thing to say in public.
Rimer stepped back from day-to-day investing in 2021, and these days spends much of his time in Athens, where his wife is from and where his children treasure their Greek passports. He turned up to our interview in a rumpled button-down and jeans, not the quarter-zips and fine knitwear that mark so many of his peers. Yet Index’s returns in recent years have been exceptional: the firm has raised roughly billion from outside investors since its founding, and last year’s exits including Figma’s IPO and Google’s purchase of the cybersecurity firm Wiz reportedly netted Index roughly billion.
Rimer has found ways to give back. He sits on the board of Endeavor Greece, which mentors entrepreneurs in emerging markets, and chaired the board of Human Rights Watch from 2019 to 2025. In late 2021, he and his father and two brothers gave million to McGill University to renovate a campus building, now the Rimer Building, and found a new Institute for Indigenous Research and Knowledges.
In the meantime, his comment about redistribution comes at an odd moment, to be charitable, for giving. The Giving Pledge, the promise Warren Buffett and Bill Gates launched in 2010 to get billionaires to commit half their fortunes to charity, is becoming increasingly irrelevant. One hundred and thirteen families signed in its first five years, then 72, then 43, then just four in all of 2024, per a New York Times report in March that underscored how out-of-fashion philanthropy has become among some of the richest people in tech. (Noted that piece: “Elon Musk, the world’s wealthiest person, has said that his businesses ‘are philanthropy.’”)
The pattern appears to hold beyond the Pledge. Total American charitable giving hit a record 2.5 billion in 2024, but the number of Americans actually giving has fallen for five straight years, down 4.5% in 2024 alone, according to the Stanford Social Innovation Review. Two-thirds of households donated in 2000; roughly half do now, and Bank of America and Lilly Family School data shows even affluent-household giving has slipped, from 90% in 2017 to 81% last year.
The pattern shows up in Index’s own portfolio, too, which includes Anthropic. Business Insider recently asked a financial planner, Alex Caswell, whether his newly wealthy clients, many of them Anthropic employees tied to effective altruism, were pledging to give away the bulk of their fortunes. Anthropic matches employee donations of up to 25% of their equity to charity, and some of Caswell’s clients have used it, he told BI, but most weren’t building philanthropy into their plans at all; they were focused on angel investing or starting their own companies. “That’s what I’m seeing more than the desire to become philanthropic,” he told the outlet.
Unsurprisingly, the absence of voluntary giving is now running up against attempts to legislate the outcome instead. California voters will decide this year on a 5% one-time wealth tax that targets the state’s billionaires. Some, including Google founders Sergey Brin and Larry Page, have already moved their primary residences to South Florida to be on the safe side.
OpenAI is reportedly considering going public in 2027, and cynically, one reason among others may be that the tax, if passed, will calculate net worth based on an individual’s worldwide assets as of the end of this calendar year.
As unsurprisingly, there is plenty of opposition to any kind of wealth-redistribution measure of this scale, including by Governor Gavin Newsom, and including by economists who point out that many industrialized countries have repealed similar wealth taxes since 1990 after watching their wealthy residents skedaddle.
Other options on the table are as controversial. OpenAI has reportedly discussed handing the federal government a 5% equity stake, an idea CEO Sam Altman has framed as sharing AI’s upside with the public, but critics see it instead as a way to buy political cover in Washington. In either case, Silicon Valley has never been eager to put Uncle Sam on the cap table. Joked veteran investor Roelof Botha during a separate sit-down with this editor last year: “[Some] of the most dangerous words in the world are: ‘I’m from the government, and I’m here to help.’”
It’s worth thinking through how much wealth sits outside these mechanisms. Musk is worth just over trillion, after SpaceX’s IPO last month made him the first person to reach that mark. Forbes counted 45 new AI billionaires in its 2026 rankings alone, worth a combined .9 trillion, and that’s before either Anthropic or OpenAI has gone public. In that same BI story about Anthropic employees, BI notes that once Anthropic and OpenAI complete their IPOs, their combined employees will hold enough wealth to buy nearly a third of all homes in the San Francisco metro area.
It feels unprecedented, but whether it represents an historic extreme is a matter of some debate. The share of wealth held by the top 1% of U.S. households hit 31.7% in the third quarter of last year, a record since the Federal Reserve began tracking the data in 1989, and roughly equal to what the other 90% of households outside the top decile held combined.
That’s still below the 45% the top 1% commanded at the Gilded Age peak in 1916. But narrow the lens to the tippy top, and the picture flips. Renowned economist Gabriel Zucman calculates that at the height of the Gilded Age, around 1910, America’s four largest fortunes were worth a combined 4% of U.S. GDP. Today, that same sliver of the population — now 19 households instead of four — is worth 14%.
Rimer’s two paths, voluntary or forced, have precedent from the last time American wealth concentration reached this level. In 1889, at the peak of the first Gilded Age, Andrew Carnegie published an essay arguing that a rich man should treat his fortune as a trust to be distributed for the public good within his own lifetime, calling it a disgrace to die wealthy. That essay, “The Gospel of Wealth,” became the founding document of modern philanthropy and the intellectual ancestor of the Giving Pledge.
It didn’t hold off the other path for long, though. By the mid-1930s, Louisiana Senator Huey Long had built a national following behind a program called Share Our Wealth, demanding steep taxes on the rich to fund a guaranteed income for every American. Worried about losing working-class support to Long, Franklin Roosevelt pushed through what the press called the “soak-the-rich tax,” raising the top marginal income tax rate as high as 79%. It redistributed less than Long wanted, but it remains the clearest example in American history of politically forced redistribution arriving once voluntary giving failed to adequately address the pressure building underneath it.
None of this is news to Rimer, who has spent his career in tech. What’s more curious to him is “the moral center of tech companies,” a fascination he traced to being a Stanford undergrad in 1984, when Apple discounted the first Macintosh for students and Steve Jobs and Apple’s other founders were, in his words, “heroes” for building something he felt was genuinely good for the world.
What troubles him now, he said, is hearing his own children talk about certain tech companies the way an earlier generation talked about defense contractors or cigarette makers.
Critics may note that Rimer — as an investor in Anthropic and other tech companies — is a direct beneficiary of the windfall he says will eventually need to be shared. But he’d rather see his fellow beneficiaries choose to give some of the money back than have it taken from them. There’s an easy way to do this and a hard way, and Rimer is betting on people picking the easy one before history picks it for them.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Neil #Rimer #thinks #money #coming #TechCrunch")
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