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How Sequoia-backed Ethos reached the public market while rivals fell short | TechCrunch

How Sequoia-backed Ethos reached the public market while rivals fell short | TechCrunch

Ethos Technologies, a San Francisco-based provider of software for selling life insurance, debuted on the Nasdaq on Thursday. As one of the year’s first major tech IPOs, the insurtech platform is being closely watched as a bellwether for the 2026 listing cycle.

The company and its selling shareholders raised approximately $200 million in the offering, selling 10.5 million shares at $19 each under the ticker symbol “LIFE” — one of the more on-the-nose choices in recent memory. The name fits. Ethos runs a three-sided platform where consumers buy policies online in 10 minutes without medical exams. It says over 10,000 independent agents use its software to sell those policies and that carriers like Legal & General America and John Hancock rely on it for underwriting and administrative services. Ethos itself isn’t an insurer — it’s a licensed agency earning commissions on sales.

Though the company’s stock closed its first day as a public company at $16.85, 11% below its IPO price of $19, Ethos co-founders Peter Colis and Lingke Wang still have plenty to celebrate, having grown the 10-year-old business to public-market scale.

“When we launched [the business], there were like eight or nine other life insurtech startups that looked very similar to Ethos, with similar Series A funding,” Colis told TechCrunch. “Over time, the vast majority of those startups have pivoted, been acquired at subscale, remain at subscale or gone out of business.”

For instance, Policygenius, which raised over $250 million from investors, including KKR and Norwest Venture Partners, was acquired by PE-backed Zinnia in 2023. Meanwhile, Health IQ, a startup that secured more than $200 million from prominent VCs like Andreessen Horowitz, filed for bankruptcy that same year.

Ethos, which has raised over $400 million in venture capital, could have easily succumbed to a similar fate. Instead, the company remained laser-focused on reaching profitability as the era of cheap capital and easy fundraising came to an end in 2022. “Not knowing what the ongoing funding climate would be, we got really serious about ensuring profitability,” Colis said.

That financial discipline transformed it into a profitable company by mid-2023, according to its IPO documents. Since then, Ethos has also maintained a year-over-year revenue growth rate of more than 50%. In the nine months ending September 30, 2025, the company generated almost $278 million in revenue and just under $46.6 million in net income.

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Still, the company ended its first day as a public company with a market capitalization of about $1.1 billion, a valuation that’s significantly below the $2.7 billion it garnered in its last private round led by SoftBank Vision Fund 2 in July 2021.

When asked why Ethos went public, Colis said that a big part of the reason was to bring “additional trust and credibility” to potential partners and clients. He explained that because many major insurance carriers are over a century old, being publicly traded signals the company’s staying power.

The largest outside shareholders of Ethos include prominent firms, including Sequoia, Accel, Google’s venture arm GV, and SoftBank, as well as General Catalyst and Heroic Ventures. Sequoia and Accel did not sell shares in the IPO, the company disclosed.

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Today’s Wordle answer should be easy to solve if you don’t keep up with the latest trends.

If you just want to be told today’s word, you can jump to the bottom of this article for today’s Wordle solution revealed. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.

Where did Wordle come from?

Originally created by engineer Josh Wardle as a gift for his partner, Wordle rapidly spread to become an international phenomenon, with thousands of people around the globe playing every day. Alternate Wordle versions created by fans also sprang up, including battle royale Squabble, music identification game Heardle, and variations like Dordle and Quordle that make you guess multiple words at once

Wordle eventually became so popular that it was purchased by the New York Times, and TikTok creators even livestream themselves playing.

What’s the best Wordle starting word?

The best Wordle starting word is the one that speaks to you. But if you prefer to be strategic in your approach, we have a few ideas to help you pick a word that might help you find the solution faster. One tip is to select a word that includes at least two different vowels, plus some common consonants like S, T, R, or N.

What happened to the Wordle archive?

The entire archive of past Wordle puzzles was originally available for anyone to enjoy whenever they felt like it, but it was later taken down, with the website’s creator stating it was done at the request of the New York Times. However, the New York Times then rolled out its own Wordle Archive, available only to NYT Games subscribers.

Is Wordle getting harder?

It might feel like Wordle is getting harder, but it actually isn’t any more difficult than when it first began. You can turn on Wordle‘s Hard Mode if you’re after more of a challenge, though.

Here’s a subtle hint for today’s Wordle answer:

Drab.

Mashable 101 Fan Fave: Vote for your favorite creators today

Does today’s Wordle answer have a double letter?

The letter D appears twice.

Today’s Wordle is a 5-letter word that starts with…

Today’s Wordle starts with the letter D.

The Wordle answer today is…

Get your last guesses in now, because it’s your final chance to solve today’s Wordle before we reveal the solution.

Drumroll please!

The solution to today’s Wordle is…

DOWDY

Don’t feel down if you didn’t manage to guess it this time. There will be a new Wordle for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints. Are you also playing NYT Strands? See hints and answers for today’s Strands.

Reporting by Chance Townsend, Caitlin Welsh, Sam Haysom, Amanda Yeo, Shannon Connellan, Cecily Mauran, Mike Pearl, and Adam Rosenberg contributed to this article.

If you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.

Not the day you’re after? Here’s the solution to yesterday’s Wordle.

#Wordle #today #answer #hints">Wordle today: The answer and hints for May 13, 2026
                                            
                                                            Today’s Wordle answer should be easy to solve if you don’t keep up with the latest trends.If you just want to be told today’s word, you can jump to the bottom of this article for today’s Wordle solution revealed. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.
        SEE ALSO:
        
            Mahjong, Sudoku, free crossword, and more: Play games on Mashable
            
        
    

        SEE ALSO:
        
            NYT Connections hints today: Clues, answers for May 13, 2026
            
        
    
Where did Wordle come from?Originally created by engineer Josh Wardle as a gift for his partner, Wordle rapidly spread to become an international phenomenon, with thousands of people around the globe playing every day. Alternate Wordle versions created by fans also sprang up, including battle royale Squabble, music identification game Heardle, and variations like Dordle and Quordle that make you guess multiple words at once. Wordle eventually became so popular that it was purchased by the New York Times, and TikTok creators even livestream themselves playing.What’s the best Wordle starting word?The best Wordle starting word is the one that speaks to you. But if you prefer to be strategic in your approach, we have a few ideas to help you pick a word that might help you find the solution faster. One tip is to select a word that includes at least two different vowels, plus some common consonants like S, T, R, or N.What happened to the Wordle archive?The entire archive of past Wordle puzzles was originally available for anyone to enjoy whenever they felt like it, but it was later taken down, with the website’s creator stating it was done at the request of the New York Times. However, the New York Times then rolled out its own Wordle Archive, available only to NYT Games subscribers. Is Wordle getting harder?It might feel like Wordle is getting harder, but it actually isn’t any more difficult than when it first began. You can turn on Wordle‘s Hard Mode if you’re after more of a challenge, though.
        SEE ALSO:
        
            NYT Pips hints, answers for May 13, 2026
            
        
    
Here’s a subtle hint for today’s Wordle answer:Drab.
        
            Mashable Top Stories
        
        
    
Mashable 101 Fan Fave: Vote for your favorite creators todayDoes today’s Wordle answer have a double letter?The letter D appears twice.Today’s Wordle is a 5-letter word that starts with…Today’s Wordle starts with the letter D.
        SEE ALSO:
        
            Wordle-obsessed? These are the best word games to play IRL.
            
        
    
The Wordle answer today is…Get your last guesses in now, because it’s your final chance to solve today’s Wordle before we reveal the solution.Drumroll please!The solution to today’s Wordle is…DOWDYDon’t feel down if you didn’t manage to guess it this time. There will be a new Wordle for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints. Are you also playing NYT Strands? See hints and answers for today’s Strands.Reporting by Chance Townsend, Caitlin Welsh, Sam Haysom, Amanda Yeo, Shannon Connellan, Cecily Mauran, Mike Pearl, and Adam Rosenberg contributed to this article.If you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.Not the day you’re after? Here’s the solution to yesterday’s Wordle.

                    
                                            
                            
                        
                                    #Wordle #today #answer #hints

Wordle answer should be easy to solve if you don’t keep up with the latest trends.

If you just want to be told today’s word, you can jump to the bottom of this article for today’s Wordle solution revealed. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.

Where did Wordle come from?

Originally created by engineer Josh Wardle as a gift for his partner, Wordle rapidly spread to become an international phenomenon, with thousands of people around the globe playing every day. Alternate Wordle versions created by fans also sprang up, including battle royale Squabble, music identification game Heardle, and variations like Dordle and Quordle that make you guess multiple words at once

Wordle eventually became so popular that it was purchased by the New York Times, and TikTok creators even livestream themselves playing.

What’s the best Wordle starting word?

The best Wordle starting word is the one that speaks to you. But if you prefer to be strategic in your approach, we have a few ideas to help you pick a word that might help you find the solution faster. One tip is to select a word that includes at least two different vowels, plus some common consonants like S, T, R, or N.

What happened to the Wordle archive?

The entire archive of past Wordle puzzles was originally available for anyone to enjoy whenever they felt like it, but it was later taken down, with the website’s creator stating it was done at the request of the New York Times. However, the New York Times then rolled out its own Wordle Archive, available only to NYT Games subscribers.

Is Wordle getting harder?

It might feel like Wordle is getting harder, but it actually isn’t any more difficult than when it first began. You can turn on Wordle‘s Hard Mode if you’re after more of a challenge, though.

Here’s a subtle hint for today’s Wordle answer:

Drab.

Mashable 101 Fan Fave: Vote for your favorite creators today

Does today’s Wordle answer have a double letter?

The letter D appears twice.

Today’s Wordle is a 5-letter word that starts with…

Today’s Wordle starts with the letter D.

The Wordle answer today is…

Get your last guesses in now, because it’s your final chance to solve today’s Wordle before we reveal the solution.

Drumroll please!

The solution to today’s Wordle is…

DOWDY

Don’t feel down if you didn’t manage to guess it this time. There will be a new Wordle for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints. Are you also playing NYT Strands? See hints and answers for today’s Strands.

Reporting by Chance Townsend, Caitlin Welsh, Sam Haysom, Amanda Yeo, Shannon Connellan, Cecily Mauran, Mike Pearl, and Adam Rosenberg contributed to this article.

If you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.

Not the day you’re after? Here’s the solution to yesterday’s Wordle.

#Wordle #today #answer #hints">Wordle today: The answer and hints for May 13, 2026

Today’s Wordle answer should be easy to solve if you don’t keep up with the latest trends.

If you just want to be told today’s word, you can jump to the bottom of this article for today’s Wordle solution revealed. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.

Where did Wordle come from?

Originally created by engineer Josh Wardle as a gift for his partner, Wordle rapidly spread to become an international phenomenon, with thousands of people around the globe playing every day. Alternate Wordle versions created by fans also sprang up, including battle royale Squabble, music identification game Heardle, and variations like Dordle and Quordle that make you guess multiple words at once

Wordle eventually became so popular that it was purchased by the New York Times, and TikTok creators even livestream themselves playing.

What’s the best Wordle starting word?

The best Wordle starting word is the one that speaks to you. But if you prefer to be strategic in your approach, we have a few ideas to help you pick a word that might help you find the solution faster. One tip is to select a word that includes at least two different vowels, plus some common consonants like S, T, R, or N.

What happened to the Wordle archive?

The entire archive of past Wordle puzzles was originally available for anyone to enjoy whenever they felt like it, but it was later taken down, with the website’s creator stating it was done at the request of the New York Times. However, the New York Times then rolled out its own Wordle Archive, available only to NYT Games subscribers.

Is Wordle getting harder?

It might feel like Wordle is getting harder, but it actually isn’t any more difficult than when it first began. You can turn on Wordle‘s Hard Mode if you’re after more of a challenge, though.

Here’s a subtle hint for today’s Wordle answer:

Drab.

Mashable 101 Fan Fave: Vote for your favorite creators today

Does today’s Wordle answer have a double letter?

The letter D appears twice.

Today’s Wordle is a 5-letter word that starts with…

Today’s Wordle starts with the letter D.

The Wordle answer today is…

Get your last guesses in now, because it’s your final chance to solve today’s Wordle before we reveal the solution.

Drumroll please!

The solution to today’s Wordle is…

DOWDY

Don’t feel down if you didn’t manage to guess it this time. There will be a new Wordle for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints. Are you also playing NYT Strands? See hints and answers for today’s Strands.

Reporting by Chance Townsend, Caitlin Welsh, Sam Haysom, Amanda Yeo, Shannon Connellan, Cecily Mauran, Mike Pearl, and Adam Rosenberg contributed to this article.

If you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.

Not the day you’re after? Here’s the solution to yesterday’s Wordle.

#Wordle #today #answer #hints

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