The wellness industry is a wild marketplace. You can’t trust the marketing alone, and FDA regulation is quite limited. It pays to be cautious. So for this year’s Black Friday, we sifted through the markdowns, cross-checked claims, verified third-party tests, and sampled the supplements so you don’t have to. If you’re looking to stock up or invest in a healthier routine, these are wellness supplements and protein powder deals we’d trust with both our own bodies and wallet.
I’ll be refreshing this list with the latest sales, so check back often. For more intel, check out our Best Black Friday Deals roundup or our Black Friday liveblog.
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WIRED’s Featured Deals
Best Protein Powder Deals
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Photograph: Boutayna Chokrane
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Photograph: Boutayna Chokrane
Ritual
Protein Daily Shake 18+
Ritual’s Essential Protein Daily Shake is our top recommendation for women’s protein powder. It’s generally pricier than its competitors, but a $15 discount makes the cost more digestible. Its pea protein is enhanced with L-methionine, and each serving also contains four grams of branched-chain amino acids (BCAAs). Ritual is a great supplement for sensitive stomachs as it’s free from GMOs, stevia, sugar alcohols, and artificial sweeteners. It’s also soy-free, gluten-free, and vegan. Bonus: It’s certified by the Clean Label Project.
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Photograph: Boutayna Chokrane
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Photograph: Boutayna Chokrane
Promix
Whey Isolate Protein Powder (Unflavored)
Promix Grass-Fed Whey Isolate is a highly digestible protein powder that has been micro-filtered to contain less than 1 gram of lactose, which makes it suitable for individuals with sensitive stomachs. Each scoop delivers 30 grams of protein, as well as 6.6 grams of branched-chain amino acids (BCAAs) and 14.2 grams of essential amino acids. It’s obviously made for protein shakes, but I personally prefer using this supplement in baked goods.
Best Electrolyte Powder Deals
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Photograph: Louryn Strampe
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Courtesy of Liquid IV
Liquid I.V.
Hydration Multiplier
If reviewer Louryn Strampe had a music festival starter pack, Liquid I.V. would be an essential. After downing one of these, her sore throat, dry nostrils, and head instantly feel better. Liquid I.V. comes in 20-plus flavors that will make your water taste sweeter, like passion fruit, mango, and strawberry lemonade. Each packet comes with electrolytes and eight vitamins and nutrients, including vitamin C and B vitamins.
Photograph: Louryn Strampe
Plink
Fizzy Electrolyte Drink Tablets
If you prefer fizzy tablets that you can just throw into a glass or water bottle, Plink is refreshing and offers a carbonation that recalls seltzer water. (Though, if you do toss it into a water bottle, leave it momentarily open so the gases can escape.) Plink comes in three flavors—Pineapple Grapefruit, Watermelon, and Pomegranate Berry—but I’d recommend the Variety Pack if you’re new to the brand.
Photograph: Louryn Strampe
IQBAR
IQMIX Electrolyte Powder
Reviewer Louryn Strampe loves the Peach Mango flavor, but she’d also recommend the Blueberry Pomegranate and Piña Colada. In addition to electrolytes, each packet also contains lion’s mane mushroom and magnesium L-threonate to boost cognitive health. Fortunately, according to Strampe, the mix doesn’t taste like shrooms, but it does have an earthy tang to it.
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Photograph: Louryn Strampe
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Courtesy of Amazon
Electrolit
Electrolyte Powder Packets
Reviewer Louryn Strampe’s favorite electrolyte mix for hangovers, Electrolit has been around since 1950 (!) and its packets are both generously sized and contain a balanced mix of sodium, carbohydrates, and sugars. All flavors are 33 percent off on Amazon right now, including the Variety Pack.
Best Greens Powder Deals
Best Energy Drink Deals
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![Ford’s new electric truck, ‘Fathom’, starts at ,350 | TechCrunch
Ford’s next-generation electric truck will be called Fathom, and it will start at ,350 when it goes on sale in 2027, the company said on Thursday.
A “destination and delivery” fee will bring that price up to ,945, putting the Fathom just below the ,000 mark that Ford has targeted since it first started talking more openly about the project in 2025.
The truck, when it arrives next year, represents a major bet for Ford. It’s the automaker’s second all-electric truck after the F-150 Lightning (third, if you count the limited-run Ranger EV from the late 1990s). But like many of its peers, the company has dramatically pulled back on its once-ambitious plans to build electric vehicles.
The Fathom is the first vehicle Ford is building on its new “Universal EV Platform,” or UEV, which will power a number of different EVs and involves a brand-new assembly line process meant to cut costs. It’s an attempt by CEO Jim Farley to try and catch up to category leader Tesla, as well as the many Chinese EVs that he’s argued against allowing into the U.S. market — all while building the truck in Louisville, Kentucky.
Deliveries begin in “fall 2027,” and Ford said on Thursday that it won’t reveal the truck until “early 2027,” which is when it will start taking pre-orders.
We do have some details, though. Ford has already said the Fathom will have Apple Maps built into its operating system, and on Thursday, the company said the truck will support Android Auto and Apple CarPlay. Notably, it will not support Apple’s next-generation CarPlay Ultra.
The Fathom will have five seats, which is more interior space than a Toyota Rav4; a “large, high-resolution touch screen,” and a “digital car key.” It will be capable of bidirectional power, much like the Lightning and the hybrid F-150.
Every Fathom will also be “BlueCruise-capable,” meaning it will come with the tech integrated, but buyers will likely have to pay extra to enable Ford’s hands-free advanced driver assistance system. The truck is supposed to have a newer, more powerful version of BlueCruise that Ford says will eventually be capable of handling supervised driving from starting point to destination. Eyes-off driving is expected in 2028.
The Fathom’s starting price also only includes the “standard range” lithium iron phosphate battery pack. Ford hasn’t yet said how many miles the truck can drive on a single charge.
Ford said the name represents “a deep understanding of the person who would drive” the truck, and how their “motivations look a little different from the traditional truck customer’s.”
“[T]he name had to do more than sound good. It had to capture a mindset, shifting the focus from specs to a spirit of adaptability,” the company wrote.
Electric trucks have not done terribly well in the U.S.. The Lightning only moved a little more than 10,000 units in its best quarter, and though Tesla’s Cybertruck had a higher peak, it has since crashed out.
Ford is gambling by choosing the truck form factor for its first UEV platform vehicle. But there are some inherent upsides: The Fathom and other vehicles built on the platform will be the first that Ford has designed from the ground up to use electric powertrains. That should mean fewer tradeoffs on range, efficiency, and overall packaging of the vehicle.
Both the Fathom and UEV have been in the works for a few years. It started as a skunkworks project that Farley tasked former Tesla exec Alan Clarke with leading, as TechCrunch first reported in 2024. The team is flush with talent from Rivian, Tesla and Apple’s now-defunct car project, and has purportedly been working in isolation in Los Angeles, separated from the bureaucracy of the rest of the company.
All of this likely contributed to getting the Fathom’s starting price to just under ,000, a major accomplishment in a market where the average new car costs ,000. The truck won’t have a lot of competition in that range — it’s essentially going up against just the spartan, Jeff Bezos-backed Slate pickup, and a few non-truck EVs like the Chevy Bolt.
Ford has found a ton of success with its small, low-cost Maverick pickup, which comes in both internal combustion and hybrid powertrain variants. The Fathom is an attempt to bottle that lightning, without going the way of the Lightning.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Fords #electric #truck #Fathom #starts #TechCrunchelectric trucks,EVs,Ford](https://i0.wp.com/techcrunch.com/wp-content/uploads/2026/08/Ford-Fathom-Hero-Still-16x9_v2.jpg?resize=1200%2C675&ssl=1 "Ford’s new electric truck, ‘Fathom’, starts at ,350 | TechCrunch
Ford’s next-generation electric truck will be called Fathom, and it will start at ,350 when it goes on sale in 2027, the company said on Thursday.
A “destination and delivery” fee will bring that price up to ,945, putting the Fathom just below the ,000 mark that Ford has targeted since it first started talking more openly about the project in 2025.
The truck, when it arrives next year, represents a major bet for Ford. It’s the automaker’s second all-electric truck after the F-150 Lightning (third, if you count the limited-run Ranger EV from the late 1990s). But like many of its peers, the company has dramatically pulled back on its once-ambitious plans to build electric vehicles.
The Fathom is the first vehicle Ford is building on its new “Universal EV Platform,” or UEV, which will power a number of different EVs and involves a brand-new assembly line process meant to cut costs. It’s an attempt by CEO Jim Farley to try and catch up to category leader Tesla, as well as the many Chinese EVs that he’s argued against allowing into the U.S. market — all while building the truck in Louisville, Kentucky.
Deliveries begin in “fall 2027,” and Ford said on Thursday that it won’t reveal the truck until “early 2027,” which is when it will start taking pre-orders.
We do have some details, though. Ford has already said the Fathom will have Apple Maps built into its operating system, and on Thursday, the company said the truck will support Android Auto and Apple CarPlay. Notably, it will not support Apple’s next-generation CarPlay Ultra.
The Fathom will have five seats, which is more interior space than a Toyota Rav4; a “large, high-resolution touch screen,” and a “digital car key.” It will be capable of bidirectional power, much like the Lightning and the hybrid F-150.
Every Fathom will also be “BlueCruise-capable,” meaning it will come with the tech integrated, but buyers will likely have to pay extra to enable Ford’s hands-free advanced driver assistance system. The truck is supposed to have a newer, more powerful version of BlueCruise that Ford says will eventually be capable of handling supervised driving from starting point to destination. Eyes-off driving is expected in 2028.
The Fathom’s starting price also only includes the “standard range” lithium iron phosphate battery pack. Ford hasn’t yet said how many miles the truck can drive on a single charge.
Ford said the name represents “a deep understanding of the person who would drive” the truck, and how their “motivations look a little different from the traditional truck customer’s.”
“[T]he name had to do more than sound good. It had to capture a mindset, shifting the focus from specs to a spirit of adaptability,” the company wrote.
Electric trucks have not done terribly well in the U.S.. The Lightning only moved a little more than 10,000 units in its best quarter, and though Tesla’s Cybertruck had a higher peak, it has since crashed out.
Ford is gambling by choosing the truck form factor for its first UEV platform vehicle. But there are some inherent upsides: The Fathom and other vehicles built on the platform will be the first that Ford has designed from the ground up to use electric powertrains. That should mean fewer tradeoffs on range, efficiency, and overall packaging of the vehicle.
Both the Fathom and UEV have been in the works for a few years. It started as a skunkworks project that Farley tasked former Tesla exec Alan Clarke with leading, as TechCrunch first reported in 2024. The team is flush with talent from Rivian, Tesla and Apple’s now-defunct car project, and has purportedly been working in isolation in Los Angeles, separated from the bureaucracy of the rest of the company.
All of this likely contributed to getting the Fathom’s starting price to just under ,000, a major accomplishment in a market where the average new car costs ,000. The truck won’t have a lot of competition in that range — it’s essentially going up against just the spartan, Jeff Bezos-backed Slate pickup, and a few non-truck EVs like the Chevy Bolt.
Ford has found a ton of success with its small, low-cost Maverick pickup, which comes in both internal combustion and hybrid powertrain variants. The Fathom is an attempt to bottle that lightning, without going the way of the Lightning.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Fords #electric #truck #Fathom #starts #TechCrunchelectric trucks,EVs,Ford")
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