Ichigo’s Voice Actors Are Ready to Feel Like ‘#1’ One Last Time in ‘Bleach: Thousand-Year Blood War’
It’s been four years since Bleach fans rejoiced when the anime made its grand return at Anime Expo 2022 with Viz Media and Pierrot Film’s sequel series, Thousand-Year Blood War. Now, fans are preparing for the beginning of the end with the imminent arrival of The Calamity, its fourth and final season. The Calamity gives the shonen epic the proper farewell fans thought would never come after the original anime ended in 2012, before it reached its climactic final arc.
Created by Tite Kubo, Bleach follows Ichigo Kurosaki, a teenager who moonlights as a substitute Soul Reaper, a type of samurai who defends humanity from evil spirits called “Hollows.” He’s sort of a big deal, not only in his own series but in Shonen Jump history, with Bleach being part of Shonen Jump’s “Big Three” alongside Narutoand One Piece, heavy hitters that ran in the magazine concurrently whose impact continues to be felt in the industry today.
Thousand Year Blood War, though polarizing amongst manga readers, sees Ichigo’s tale finally come to an end in an aptly titled all-out war between Soul Reapers and Quincy—the archer yin to Soul Reapers’ sword-wielding yang, with which Ichigo has deep, complicated ties. As far as its anime adaptation is concerned, the show continues to find new ways to exceed expectations with the inclusion of original scenes, cementing its status as one of the greatest shonen anime of all time.
Ahead of the final season’s premiere, io9 spoke with Ichigo Kurosaki’s English and Japanese voice actors, Johnny Yong Bosch and Masakazu Morita, about getting back in the booth for Bleach one last time, as well as a humbling conversation that’s bound to put a moratorium on the eternal subs vs. dubs anime debate in the most wholesome way possible.
Isaiah Colbert, io9: Of all the heroes in shonen anime, especially in the “Big Three,” Ichigo Kurosaki always felt like someone effortlessly cool. For both of you, how has Ichigo differed from other anime roles you’ve played, and what has made him feel special compared with other characters you’ve brought to life?
Johnny Yong Bosch: Ichigo is still very early in my career as far as voicing in anime. Almost immediately, he became a very iconic character in the story and how he wants to protect his friends and his loved ones. And really, most of it is the story, the spiritual aspect of it. For me, it cemented a place pretty early on.
Masakazu Morita: I think he was a really smart character. He’s always thinking ahead of what someone’s gonna do next, and next, even after that. So sometimes when other people hear what he has to say, they don’t know what to do, but it’s because of his insight. So I really try to bring out that smartness around him and chase after thinking like him, and it’s really challenging to follow his thought process.
io9: I’d be remiss not to note that one thing that sets Ichigo far and away from the other members of the “big three” shonen anime is that his theme song, “Number One,” is arguably the greatest piece of anime music of all time. Whenever you hear that theme song kick in, does it give you goosebumps and make you feel like you can walk through a wall? What goes through your mind when his song hits?
Bosch: Yeah, absolutely. It’s funny because when I first heard it, it wasn’t something I would expect. But the more I heard it, I was like, “Oh yeah, this is what it is.” It just took that on for me. So anytime I hear it, it feels like we’re about to get into some action.
Morita: (Laughs) What kind of song did you think it was gonna…?
Bosch: (Laughs) I don’t know. I didn’t expect lyrics, maybe. I was thinking more like a film score or something, which it does have.
Morita: Ah! I’ve had a long history with this song, just like you, Johnny. Ichigo’s theme song, for Bleach fans, you have to have it. In Japan, when we’re recording, usually, there’s no music. But just for Thousand-Year Blood War, the staff has actually put the song in for us when it’s in the series, so it really gets us riled up. The song really brings out a lot of the emotion within me, too.
io9: The Bleach anime is finally finishing its story after so many years, when fans had a looming sense that it wouldn’t follow the Fullbringer arc. What’s more, Pierrot Films is putting its whole foot into its animation to meet the moment with each part as we march toward its series finale. What has that culmination felt like for you, especially after returning to the series after such a long break as Ichigo Kurosaki?
Bosch: (Laughs) That’s a great question. It’s almost like seeing an old friend that you thought had died. It’s like, “Whoa, you’re still alive? Let’s catch up!” Yes, we get to do it. But then to see the animation, it’s just amazing. For me, sometimes, when I record, it’s just three beeps, but sometimes I’m just watching like, “Oh wait, wait, wait. Sorry!” I get caught up in the animation. I always say I need to work, but I just want to watch it.
Morita: What we now say is “the old series,” that was for seven years. So there was a bit of a gap in the anime, but even throughout that time, I was working on the mobile game, so I never really forgot about [Ichigo]. All the other voice actors were doing the same working on the app. So it was really nice that we never got to leave those characters. At the same time, when Thousand-Year Blood War started back up, we saw Ichigo moving in animation form, it gave me goosebumps.
io9: How long has it been since you both last met? What was it like finally meeting each other after voicing the same character for so many years?
Bosch: The very first time we met? I don’t remember the exact year, but I met him in Hawaii. For me, because it’s such an important role in my list of voiceovers—it’s one of the most popular ones—it was a little scary meeting the man who’s carved out this character. It was an honor, but scary.
Morita: (Laughs) When I first met you, I actually thought you were a very powerful person who was just so extroverted, coming out and doing all these things. I didn’t think you were scared!
Bosch: I was acting.
io9: While the subs versus dubs argument will likely outlive all of us, your embodiments of Ichigo as his seiyuu and as his English voice actor are less a point of comparison for anime fans to debate and more one where they have trouble deciding which they love more. What do you appreciate about each other’s portrayal of Ichigo?
Bosch: I love it. I feel like a lot of people don’t understand that he’s setting the stage for me. He makes these choices based on the script that he’s got, and he gets to develop the character. For me, when I walk into the booth, it is the first time I’m seeing it. So once I see it, there’s an excitement for the choices he’s made. It’s almost like rooting for whatever he’s doing because he’s just laid out the playground for me to play in. It’s absolute excitement each time.
Morita: Before we met, I did hear once what you thought of Ichigo and your portrayal of him as a character. I’m not sure you remember. Apparently, you heard me and heard a very passionate character. But you said then that you were trying to give him a little more street hardness in the English portrayal, and that really stuck with me. I was really blown away by the fact that you were not just trying to imitate in another language, but to give him another layer of identity. I really appreciate and was blown away by that.
When I dub a Hollywood movie, I take what I learned from you and try to give it a little bit of my own color to the character. In Japan, there’s not really a culture of doing that, so I really took to heart what you said and learned from that.
Bleach: Thousand-Year Blood War premieres July 25, on Hulu and Disney+.
io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here.
It’s been four years since Bleach fans rejoiced when the anime made its grand return at Anime Expo 2022 with Viz Media and Pierrot Film’s sequel series, Thousand-Year Blood War. Now, fans are preparing for the beginning of the end with the imminent arrival of The Calamity, its fourth and final season. The Calamity gives the shonen epic the proper farewell fans thought would never come after the original anime ended in 2012, before it reached its climactic final arc.
Created by Tite Kubo, Bleach follows Ichigo Kurosaki, a teenager who moonlights as a substitute Soul Reaper, a type of samurai who defends humanity from evil spirits called “Hollows.” He’s sort of a big deal, not only in his own series but in Shonen Jump history, with Bleach being part of Shonen Jump’s “Big Three” alongside Naruto and One Piece, heavy hitters that ran in the magazine concurrently whose impact continues to be felt in the industry today.
Thousand Year Blood War, though polarizing amongst manga readers, sees Ichigo’s tale finally come to an end in an aptly titled all-out war between Soul Reapers and Quincy—the archer yin to Soul Reapers’ sword-wielding yang, with which Ichigo has deep, complicated ties. As far as its anime adaptation is concerned, the show continues to find new ways to exceed expectations with the inclusion of original scenes, cementing its status as one of the greatest shonen anime of all time.
Ahead of the final season’s premiere, io9 spoke with Ichigo Kurosaki’s English and Japanese voice actors, Johnny Yong Bosch and Masakazu Morita, about getting back in the booth for Bleach one last time, as well as a humbling conversation that’s bound to put a moratorium on the eternal subs vs. dubs anime debate in the most wholesome way possible.
Isaiah Colbert, io9: Of all the heroes in shonen anime, especially in the “Big Three,” Ichigo Kurosaki always felt like someone effortlessly cool. For both of you, how has Ichigo differed from other anime roles you’ve played, and what has made him feel special compared with other characters you’ve brought to life?
Johnny Yong Bosch: Ichigo is still very early in my career as far as voicing in anime. Almost immediately, he became a very iconic character in the story and how he wants to protect his friends and his loved ones. And really, most of it is the story, the spiritual aspect of it. For me, it cemented a place pretty early on.
Masakazu Morita: I think he was a really smart character. He’s always thinking ahead of what someone’s gonna do next, and next, even after that. So sometimes when other people hear what he has to say, they don’t know what to do, but it’s because of his insight. So I really try to bring out that smartness around him and chase after thinking like him, and it’s really challenging to follow his thought process.
io9: I’d be remiss not to note that one thing that sets Ichigo far and away from the other members of the “big three” shonen anime is that his theme song, “Number One,” is arguably the greatest piece of anime music of all time. Whenever you hear that theme song kick in, does it give you goosebumps and make you feel like you can walk through a wall? What goes through your mind when his song hits?
Bosch: Yeah, absolutely. It’s funny because when I first heard it, it wasn’t something I would expect. But the more I heard it, I was like, “Oh yeah, this is what it is.” It just took that on for me. So anytime I hear it, it feels like we’re about to get into some action.
Morita: (Laughs) What kind of song did you think it was gonna…?
Bosch: (Laughs) I don’t know. I didn’t expect lyrics, maybe. I was thinking more like a film score or something, which it does have.
Morita: Ah! I’ve had a long history with this song, just like you, Johnny. Ichigo’s theme song, for Bleach fans, you have to have it. In Japan, when we’re recording, usually, there’s no music. But just for Thousand-Year Blood War, the staff has actually put the song in for us when it’s in the series, so it really gets us riled up. The song really brings out a lot of the emotion within me, too.
io9: The Bleach anime is finally finishing its story after so many years, when fans had a looming sense that it wouldn’t follow the Fullbringer arc. What’s more, Pierrot Films is putting its whole foot into its animation to meet the moment with each part as we march toward its series finale. What has that culmination felt like for you, especially after returning to the series after such a long break as Ichigo Kurosaki?
Bosch: (Laughs) That’s a great question. It’s almost like seeing an old friend that you thought had died. It’s like, “Whoa, you’re still alive? Let’s catch up!” Yes, we get to do it. But then to see the animation, it’s just amazing. For me, sometimes, when I record, it’s just three beeps, but sometimes I’m just watching like, “Oh wait, wait, wait. Sorry!” I get caught up in the animation. I always say I need to work, but I just want to watch it.
Morita: What we now say is “the old series,” that was for seven years. So there was a bit of a gap in the anime, but even throughout that time, I was working on the mobile game, so I never really forgot about [Ichigo]. All the other voice actors were doing the same working on the app. So it was really nice that we never got to leave those characters. At the same time, when Thousand-Year Blood War started back up, we saw Ichigo moving in animation form, it gave me goosebumps.
io9: How long has it been since you both last met? What was it like finally meeting each other after voicing the same character for so many years?
Bosch: The very first time we met? I don’t remember the exact year, but I met him in Hawaii. For me, because it’s such an important role in my list of voiceovers—it’s one of the most popular ones—it was a little scary meeting the man who’s carved out this character. It was an honor, but scary.
Morita: (Laughs) When I first met you, I actually thought you were a very powerful person who was just so extroverted, coming out and doing all these things. I didn’t think you were scared!
Bosch: I was acting.
io9: While the subs versus dubs argument will likely outlive all of us, your embodiments of Ichigo as his seiyuu and as his English voice actor are less a point of comparison for anime fans to debate and more one where they have trouble deciding which they love more. What do you appreciate about each other’s portrayal of Ichigo?
Bosch: I love it. I feel like a lot of people don’t understand that he’s setting the stage for me. He makes these choices based on the script that he’s got, and he gets to develop the character. For me, when I walk into the booth, it is the first time I’m seeing it. So once I see it, there’s an excitement for the choices he’s made. It’s almost like rooting for whatever he’s doing because he’s just laid out the playground for me to play in. It’s absolute excitement each time.
Morita: Before we met, I did hear once what you thought of Ichigo and your portrayal of him as a character. I’m not sure you remember. Apparently, you heard me and heard a very passionate character. But you said then that you were trying to give him a little more street hardness in the English portrayal, and that really stuck with me. I was really blown away by the fact that you were not just trying to imitate in another language, but to give him another layer of identity. I really appreciate and was blown away by that.
When I dub a Hollywood movie, I take what I learned from you and try to give it a little bit of my own color to the character. In Japan, there’s not really a culture of doing that, so I really took to heart what you said and learned from that.
Bleach: Thousand-Year Blood War premieres July 25, on Hulu and Disney+.
io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here.
Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
reports, Vivo has started preparations for launching its S series phones back in India with the release of the Vivo S2 smartphone. While Vivo hasn’t officially confirmed a release date, some reports indicate the phone could launch on August 6th, with sales expected to begin on August 11. This would mark the revival of the S series of phones in India following the debut of the Vivo S1 phone back in 2019. Reports have also given an early look at its design while revealing details about its expected specifications, color options, and launch plans.
Expected Specifications and Camera Features
Leaks suggest the Vivo S2 will feature an OLED display with a refresh rate of up to 120Hz. The phone may use the MediaTek Dimensity 7360 chipset, built on a 4nm process. Reports also suggest the phone will come in 8GB + 128GB and 8GB + 256GB variants. On the camera front, the Vivo S2 is tipped to include a 50MP Sony main sensor. Some information also suggests that the phone would be capable of recording videos in 4K quality through both front and rear cameras.
According to some recent leaks, the Vivo S2 would come with a sleek design. It would have a 3D curved display with narrow borders and a punch-hole selfie camera at the center of the device. On the back side, there would be a camera module in the shape of a pill with two big rings and an LED flash. Unlike many smartphones, the camera module matches the rear panel color for a more seamless finish. Vivo could offer the phone in Sapphire Blue, Regal Bronze, and Silk White. Its design closely resembles the Vivo X300 FE. Vivo has not shared any battery details yet. However, one report suggests the Vivo S2 may pack a 7,000mAh battery. This information is still based on leaks and awaits official confirmation.
Expected Price of Vivo S2
The Vivo S2 could target India’s premium mid-range smartphone market. It might cost anywhere between ₹40,000 and ₹50,000, though Vivo has not yet officially announced its pricing. Some leaks also reveal internal listing prices, but they may differ from the final retail price. On launch, the Vivo S2 will challenge the OnePlus Nord 6 and the Motorola Edge 70 Pro smartphones. It will also take on the Realme 16 Pro series and Vivo V70 FE.
reports, Vivo has started preparations for launching its S series phones back in India with the release of the Vivo S2 smartphone. While Vivo hasn’t officially confirmed a release date, some reports indicate the phone could launch on August 6th, with sales expected to begin on August 11. This would mark the revival of the S series of phones in India following the debut of the Vivo S1 phone back in 2019. Reports have also given an early look at its design while revealing details about its expected specifications, color options, and launch plans.
Expected Specifications and Camera Features
Leaks suggest the Vivo S2 will feature an OLED display with a refresh rate of up to 120Hz. The phone may use the MediaTek Dimensity 7360 chipset, built on a 4nm process. Reports also suggest the phone will come in 8GB + 128GB and 8GB + 256GB variants. On the camera front, the Vivo S2 is tipped to include a 50MP Sony main sensor. Some information also suggests that the phone would be capable of recording videos in 4K quality through both front and rear cameras.
According to some recent leaks, the Vivo S2 would come with a sleek design. It would have a 3D curved display with narrow borders and a punch-hole selfie camera at the center of the device. On the back side, there would be a camera module in the shape of a pill with two big rings and an LED flash. Unlike many smartphones, the camera module matches the rear panel color for a more seamless finish. Vivo could offer the phone in Sapphire Blue, Regal Bronze, and Silk White. Its design closely resembles the Vivo X300 FE. Vivo has not shared any battery details yet. However, one report suggests the Vivo S2 may pack a 7,000mAh battery. This information is still based on leaks and awaits official confirmation.
Expected Price of Vivo S2
The Vivo S2 could target India’s premium mid-range smartphone market. It might cost anywhere between ₹40,000 and ₹50,000, though Vivo has not yet officially announced its pricing. Some leaks also reveal internal listing prices, but they may differ from the final retail price. On launch, the Vivo S2 will challenge the OnePlus Nord 6 and the Motorola Edge 70 Pro smartphones. It will also take on the Realme 16 Pro series and Vivo V70 FE.
#Vivo #India #Launch #Tipped #August #Design #Key #Specs #LeakedVivo">Vivo S2 India Launch Tipped for August 6: Design and Key Specs Leaked
According to reports, Vivo has started preparations for launching its S series phones back in India with the release of the Vivo S2 smartphone. While Vivo hasn’t officially confirmed a release date, some reports indicate the phone could launch on August 6th, with sales expected to begin on August 11. This would mark the revival of the S series of phones in India following the debut of the Vivo S1 phone back in 2019. Reports have also given an early look at its design while revealing details about its expected specifications, color options, and launch plans.
Expected Specifications and Camera Features
Leaks suggest the Vivo S2 will feature an OLED display with a refresh rate of up to 120Hz. The phone may use the MediaTek Dimensity 7360 chipset, built on a 4nm process. Reports also suggest the phone will come in 8GB + 128GB and 8GB + 256GB variants. On the camera front, the Vivo S2 is tipped to include a 50MP Sony main sensor. Some information also suggests that the phone would be capable of recording videos in 4K quality through both front and rear cameras.
According to some recent leaks, the Vivo S2 would come with a sleek design. It would have a 3D curved display with narrow borders and a punch-hole selfie camera at the center of the device. On the back side, there would be a camera module in the shape of a pill with two big rings and an LED flash. Unlike many smartphones, the camera module matches the rear panel color for a more seamless finish. Vivo could offer the phone in Sapphire Blue, Regal Bronze, and Silk White. Its design closely resembles the Vivo X300 FE. Vivo has not shared any battery details yet. However, one report suggests the Vivo S2 may pack a 7,000mAh battery. This information is still based on leaks and awaits official confirmation.
Expected Price of Vivo S2
The Vivo S2 could target India’s premium mid-range smartphone market. It might cost anywhere between ₹40,000 and ₹50,000, though Vivo has not yet officially announced its pricing. Some leaks also reveal internal listing prices, but they may differ from the final retail price. On launch, the Vivo S2 will challenge the OnePlus Nord 6 and the Motorola Edge 70 Pro smartphones. It will also take on the Realme 16 Pro series and Vivo V70 FE.
Before Denis Villeneuve came aboard as the next James Bond movie director, another intriguing project was sitting in his potential “to-do” pile: an adaptation of Nuclear War: A Scenario, Annie Jacobsen‘s 2024 book that uses extensive interviews and research to examine, minute by minute, what would happen if nuclear war broke out. Her latest book sounds very much in that same vein; it’s titled Biological War: A Scenario, and though it’s just been released today, it’s already been scooped up for adaptation.
Variety reports that Patrick Macmanus (the creator of Peacock’s Devil in Disguise: John Wayne Gacy) secured the rights to a television adaptation for his production company; he and Jacobsen will co-create and serve as executive producers on Biological War.
The book takes a close look at the seconds, minutes, hours, and days after the release of a microscopic agent that could bring down civilization if it’s allowed to spread across the globe. And it’s a weapon, not unlike The Stand‘s Captain Trips, so presumably the show will include a heavy government-military aspect to things as well.
“What begins with a routine day leads to the end of the world six days later,” Macmamus told Variety. “But it isn’t ultimately a nihilistic show. Yes. There’s the dark excitement and exploration of the apocalypse. But there’s a parallel story of the instinct to protect and rebuild. A celebration of community and family. The wish-fulfillment of starting the human experiment over again in the hopes of getting it right this time around.”
The Variety piece mentions the potential Villeneuve adaptation of Nuclear War, so maybe we’ll get to see that on screens eventually too. So far, there’s no streamer or network locked in for Biological War, but the trade writes “the television adaptation will be taken out to buyers in the upcoming weeks.”
Before Denis Villeneuve came aboard as the next James Bond movie director, another intriguing project was sitting in his potential “to-do” pile: an adaptation of Nuclear War: A Scenario, Annie Jacobsen‘s 2024 book that uses extensive interviews and research to examine, minute by minute, what would happen if nuclear war broke out. Her latest book sounds very much in that same vein; it’s titled Biological War: A Scenario, and though it’s just been released today, it’s already been scooped up for adaptation.
Variety reports that Patrick Macmanus (the creator of Peacock’s Devil in Disguise: John Wayne Gacy) secured the rights to a television adaptation for his production company; he and Jacobsen will co-create and serve as executive producers on Biological War.
The book takes a close look at the seconds, minutes, hours, and days after the release of a microscopic agent that could bring down civilization if it’s allowed to spread across the globe. And it’s a weapon, not unlike The Stand‘s Captain Trips, so presumably the show will include a heavy government-military aspect to things as well.
“What begins with a routine day leads to the end of the world six days later,” Macmamus told Variety. “But it isn’t ultimately a nihilistic show. Yes. There’s the dark excitement and exploration of the apocalypse. But there’s a parallel story of the instinct to protect and rebuild. A celebration of community and family. The wish-fulfillment of starting the human experiment over again in the hopes of getting it right this time around.”
The Variety piece mentions the potential Villeneuve adaptation of Nuclear War, so maybe we’ll get to see that on screens eventually too. So far, there’s no streamer or network locked in for Biological War, but the trade writes “the television adaptation will be taken out to buyers in the upcoming weeks.”
#Annie #Jacobsens #Biological #War #ComingAnnie Jacobsen,Biological War">Annie Jacobsen’s ‘Biological War’ Is Coming to TV
Before Denis Villeneuve came aboard as the next James Bond movie director, another intriguing project was sitting in his potential “to-do” pile: an adaptation of Nuclear War: A Scenario, Annie Jacobsen‘s 2024 book that uses extensive interviews and research to examine, minute by minute, what would happen if nuclear war broke out. Her latest book sounds very much in that same vein; it’s titled Biological War: A Scenario, and though it’s just been released today, it’s already been scooped up for adaptation.
Variety reports that Patrick Macmanus (the creator of Peacock’s Devil in Disguise: John Wayne Gacy) secured the rights to a television adaptation for his production company; he and Jacobsen will co-create and serve as executive producers on Biological War.
The book takes a close look at the seconds, minutes, hours, and days after the release of a microscopic agent that could bring down civilization if it’s allowed to spread across the globe. And it’s a weapon, not unlike The Stand‘s Captain Trips, so presumably the show will include a heavy government-military aspect to things as well.
“What begins with a routine day leads to the end of the world six days later,” Macmamus told Variety. “But it isn’t ultimately a nihilistic show. Yes. There’s the dark excitement and exploration of the apocalypse. But there’s a parallel story of the instinct to protect and rebuild. A celebration of community and family. The wish-fulfillment of starting the human experiment over again in the hopes of getting it right this time around.”
The Variety piece mentions the potential Villeneuve adaptation of Nuclear War, so maybe we’ll get to see that on screens eventually too. So far, there’s no streamer or network locked in for Biological War, but the trade writes “the television adaptation will be taken out to buyers in the upcoming weeks.”
Back in 2020, six former eBay employees and one contractor were charged with participating in a horrifying campaign—featuring doxxing, threats, and deliveries of live pests—against David and Ina Steiner, the husband-and-wife founders of the Massachusetts-based news site EcommerceBytes. The Steiners wrote about eBay regularly, and often not in a flattering light. In 2021, the couple filed a civil suit; EBay later agreed to pay a $3 million criminal penalty to the US Attorney’s Office in the District of Massachusetts.
Now the civil litigation case just reached a final settlement. The Steiners will receive more than $46.15 million from eBay, $2 million from Wenig, $500,000 from former eBay executive Wendy Jones, and $50,000 from former eBay executive Steve Wymer.
EBay is also giving $6 million to charity, with an additional $1 million from Wenig going to a nonprofit that protects First Amendment rights. The company is required to issue a strongly worded statement condemning the actions of the former employees who were involved.
Notably, the settlement contains no confidentiality provision, which means the Steiners can continue to speak out about the case.
“From day one, that was a dealbreaker,” says Chris Murphy, an attorney for the Steiners at the personal injury firm Scalli Murphy Law in Everett, Massachusetts. “As journalists, and as victims, the Steiners were very clear that they wanted everyone to see and understand what eBay did to them. And from day one, they were ready to go to trial over it.”
“It’s a relief in some sense that we have some finality,” David Steiner said in an interview with WIRED. “But I think that it’s going to take a while to really see what this means in the bigger context of a settlement, versus having gone to trial. We were really adamant that this type of behavior by a Fortune 500 corporation didn’t go unchecked.”
Ina Steiner underscored that the couple ultimately pursued a civil suit because they wanted to better understand the kind of culture that precipitated this harassment campaign—and that in filing the civil suit, they gained access to 68,000 documents they would not have otherwise seen. “We were often in the dark during the federal investigation, and we were told very little as victims,” she said.
Spokespersons for eBay referred WIRED to a statement published online, in which the company extended its “deepest apologies” to the Steiners, condemned the employees who “perpetrated and pled guilty to criminal charges for the misconduct against Ina and David Steiner,” and acknowledged “the unprofessional tone in internal communications demonstrated, to different degrees and number, by Mr. Wenig, Mr. Wymer, and Ms. Jones.” The company emphasized that new leadership is now in charge, and that the incidents from 2019 are “not representative of eBay’s culture or thousands of employees around the world today.”
According to the initial criminal complaints, the harassment campaign led by eBay executives and contractors unfolded over a period of two months in the summer 2019. It began with anonymous, threatening Twitter DMs to the Steiners, then quickly escalated to deliveries to the couple’s home. These deliveries included a bloody pig mask, pornography, a package of fly larvae and live spiders, and another package containing live cockroaches. Other deliveries were themed around death, including a copy of a book on grieving a spouse and a funeral wreath from a local florist. All throughout, the anonymous Twitter account continued to send harassing messages. As text messages would later reveal in court documents, those DMs and deliveries were concocted and sent by the defendants.
Back in 2020, six former eBay employees and one contractor were charged with participating in a horrifying campaign—featuring doxxing, threats, and deliveries of live pests—against David and Ina Steiner, the husband-and-wife founders of the Massachusetts-based news site EcommerceBytes. The Steiners wrote about eBay regularly, and often not in a flattering light. In 2021, the couple filed a civil suit; EBay later agreed to pay a $3 million criminal penalty to the US Attorney’s Office in the District of Massachusetts.
Now the civil litigation case just reached a final settlement. The Steiners will receive more than $46.15 million from eBay, $2 million from Wenig, $500,000 from former eBay executive Wendy Jones, and $50,000 from former eBay executive Steve Wymer.
EBay is also giving $6 million to charity, with an additional $1 million from Wenig going to a nonprofit that protects First Amendment rights. The company is required to issue a strongly worded statement condemning the actions of the former employees who were involved.
Notably, the settlement contains no confidentiality provision, which means the Steiners can continue to speak out about the case.
“From day one, that was a dealbreaker,” says Chris Murphy, an attorney for the Steiners at the personal injury firm Scalli Murphy Law in Everett, Massachusetts. “As journalists, and as victims, the Steiners were very clear that they wanted everyone to see and understand what eBay did to them. And from day one, they were ready to go to trial over it.”
“It’s a relief in some sense that we have some finality,” David Steiner said in an interview with WIRED. “But I think that it’s going to take a while to really see what this means in the bigger context of a settlement, versus having gone to trial. We were really adamant that this type of behavior by a Fortune 500 corporation didn’t go unchecked.”
Ina Steiner underscored that the couple ultimately pursued a civil suit because they wanted to better understand the kind of culture that precipitated this harassment campaign—and that in filing the civil suit, they gained access to 68,000 documents they would not have otherwise seen. “We were often in the dark during the federal investigation, and we were told very little as victims,” she said.
Spokespersons for eBay referred WIRED to a statement published online, in which the company extended its “deepest apologies” to the Steiners, condemned the employees who “perpetrated and pled guilty to criminal charges for the misconduct against Ina and David Steiner,” and acknowledged “the unprofessional tone in internal communications demonstrated, to different degrees and number, by Mr. Wenig, Mr. Wymer, and Ms. Jones.” The company emphasized that new leadership is now in charge, and that the incidents from 2019 are “not representative of eBay’s culture or thousands of employees around the world today.”
According to the initial criminal complaints, the harassment campaign led by eBay executives and contractors unfolded over a period of two months in the summer 2019. It began with anonymous, threatening Twitter DMs to the Steiners, then quickly escalated to deliveries to the couple’s home. These deliveries included a bloody pig mask, pornography, a package of fly larvae and live spiders, and another package containing live cockroaches. Other deliveries were themed around death, including a copy of a book on grieving a spouse and a funeral wreath from a local florist. All throughout, the anonymous Twitter account continued to send harassing messages. As text messages would later reveal in court documents, those DMs and deliveries were concocted and sent by the defendants.
#Ebay #Pay #Million #Settlement #Unhinged #Harassment #Campaignebay,harassment,crime,surveillance">Ebay Has to Pay $55.7 Million in Settlement for Its Unhinged Harassment Campaign
A civil litigation case against eBay, filed by the founders of a Massachusetts-based news site that covers ecommerce, has just been settled. The gist of it: The company and former execs have to own up to—and pay up for—perhaps the most disturbing harassment campaign ever led by a giant tech company against its critics.
Back in 2020, six former eBay employees and one contractor were charged with participating in a horrifying campaign—featuring doxxing, threats, and deliveries of live pests—against David and Ina Steiner, the husband-and-wife founders of the Massachusetts-based news site EcommerceBytes. The Steiners wrote about eBay regularly, and often not in a flattering light. In 2021, the couple filed a civil suit; EBay later agreed to pay a $3 million criminal penalty to the US Attorney’s Office in the District of Massachusetts.
Now the civil litigation case just reached a final settlement. The Steiners will receive more than $46.15 million from eBay, $2 million from Wenig, $500,000 from former eBay executive Wendy Jones, and $50,000 from former eBay executive Steve Wymer.
EBay is also giving $6 million to charity, with an additional $1 million from Wenig going to a nonprofit that protects First Amendment rights. The company is required to issue a strongly worded statement condemning the actions of the former employees who were involved.
Notably, the settlement contains no confidentiality provision, which means the Steiners can continue to speak out about the case.
“From day one, that was a dealbreaker,” says Chris Murphy, an attorney for the Steiners at the personal injury firm Scalli Murphy Law in Everett, Massachusetts. “As journalists, and as victims, the Steiners were very clear that they wanted everyone to see and understand what eBay did to them. And from day one, they were ready to go to trial over it.”
“It’s a relief in some sense that we have some finality,” David Steiner said in an interview with WIRED. “But I think that it’s going to take a while to really see what this means in the bigger context of a settlement, versus having gone to trial. We were really adamant that this type of behavior by a Fortune 500 corporation didn’t go unchecked.”
Ina Steiner underscored that the couple ultimately pursued a civil suit because they wanted to better understand the kind of culture that precipitated this harassment campaign—and that in filing the civil suit, they gained access to 68,000 documents they would not have otherwise seen. “We were often in the dark during the federal investigation, and we were told very little as victims,” she said.
Spokespersons for eBay referred WIRED to a statement published online, in which the company extended its “deepest apologies” to the Steiners, condemned the employees who “perpetrated and pled guilty to criminal charges for the misconduct against Ina and David Steiner,” and acknowledged “the unprofessional tone in internal communications demonstrated, to different degrees and number, by Mr. Wenig, Mr. Wymer, and Ms. Jones.” The company emphasized that new leadership is now in charge, and that the incidents from 2019 are “not representative of eBay’s culture or thousands of employees around the world today.”
According to the initial criminal complaints, the harassment campaign led by eBay executives and contractors unfolded over a period of two months in the summer 2019. It began with anonymous, threatening Twitter DMs to the Steiners, then quickly escalated to deliveries to the couple’s home. These deliveries included a bloody pig mask, pornography, a package of fly larvae and live spiders, and another package containing live cockroaches. Other deliveries were themed around death, including a copy of a book on grieving a spouse and a funeral wreath from a local florist. All throughout, the anonymous Twitter account continued to send harassing messages. As text messages would later reveal in court documents, those DMs and deliveries were concocted and sent by the defendants.
![Ichigo’s Voice Actors Are Ready to Feel Like ‘#1’ One Last Time in ‘Bleach: Thousand-Year Blood War’
It’s been four years since Bleach fans rejoiced when the anime made its grand return at Anime Expo 2022 with Viz Media and Pierrot Film’s sequel series, Thousand-Year Blood War. Now, fans are preparing for the beginning of the end with the imminent arrival of The Calamity, its fourth and final season. The Calamity gives the shonen epic the proper farewell fans thought would never come after the original anime ended in 2012, before it reached its climactic final arc. Created by Tite Kubo, Bleach follows Ichigo Kurosaki, a teenager who moonlights as a substitute Soul Reaper, a type of samurai who defends humanity from evil spirits called “Hollows.” He’s sort of a big deal, not only in his own series but in Shonen Jump history, with Bleach being part of Shonen Jump’s “Big Three” alongside Naruto and One Piece, heavy hitters that ran in the magazine concurrently whose impact continues to be felt in the industry today. Thousand Year Blood War, though polarizing amongst manga readers, sees Ichigo’s tale finally come to an end in an aptly titled all-out war between Soul Reapers and Quincy—the archer yin to Soul Reapers’ sword-wielding yang, with which Ichigo has deep, complicated ties. As far as its anime adaptation is concerned, the show continues to find new ways to exceed expectations with the inclusion of original scenes, cementing its status as one of the greatest shonen anime of all time.
[embed]https://www.youtube.com/watch?v=DLRjhptssns[/embed] Ahead of the final season’s premiere, io9 spoke with Ichigo Kurosaki’s English and Japanese voice actors, Johnny Yong Bosch and Masakazu Morita, about getting back in the booth for Bleach one last time, as well as a humbling conversation that’s bound to put a moratorium on the eternal subs vs. dubs anime debate in the most wholesome way possible.
Left: Johnny Yong Bosch, right: Masakazu Morita © Isaiah Colbert/io9 Isaiah Colbert, io9: Of all the heroes in shonen anime, especially in the “Big Three,” Ichigo Kurosaki always felt like someone effortlessly cool. For both of you, how has Ichigo differed from other anime roles you’ve played, and what has made him feel special compared with other characters you’ve brought to life? Johnny Yong Bosch: Ichigo is still very early in my career as far as voicing in anime. Almost immediately, he became a very iconic character in the story and how he wants to protect his friends and his loved ones. And really, most of it is the story, the spiritual aspect of it. For me, it cemented a place pretty early on.
Masakazu Morita: I think he was a really smart character. He’s always thinking ahead of what someone’s gonna do next, and next, even after that. So sometimes when other people hear what he has to say, they don’t know what to do, but it’s because of his insight. So I really try to bring out that smartness around him and chase after thinking like him, and it’s really challenging to follow his thought process. [embed]https://www.youtube.com/watch?v=mcG93FZupiA[/embed] io9: I’d be remiss not to note that one thing that sets Ichigo far and away from the other members of the “big three” shonen anime is that his theme song, “Number One,” is arguably the greatest piece of anime music of all time. Whenever you hear that theme song kick in, does it give you goosebumps and make you feel like you can walk through a wall? What goes through your mind when his song hits? Bosch: Yeah, absolutely. It’s funny because when I first heard it, it wasn’t something I would expect. But the more I heard it, I was like, “Oh yeah, this is what it is.” It just took that on for me. So anytime I hear it, it feels like we’re about to get into some action.
Morita: (Laughs) What kind of song did you think it was gonna…? Bosch: (Laughs) I don’t know. I didn’t expect lyrics, maybe. I was thinking more like a film score or something, which it does have. Morita: Ah! I’ve had a long history with this song, just like you, Johnny. Ichigo’s theme song, for Bleach fans, you have to have it. In Japan, when we’re recording, usually, there’s no music. But just for Thousand-Year Blood War, the staff has actually put the song in for us when it’s in the series, so it really gets us riled up. The song really brings out a lot of the emotion within me, too.
[embed]https://www.youtube.com/watch?v=dzypzOIG8I4[/embed] io9: The Bleach anime is finally finishing its story after so many years, when fans had a looming sense that it wouldn’t follow the Fullbringer arc. What’s more, Pierrot Films is putting its whole foot into its animation to meet the moment with each part as we march toward its series finale. What has that culmination felt like for you, especially after returning to the series after such a long break as Ichigo Kurosaki? Bosch: (Laughs) That’s a great question. It’s almost like seeing an old friend that you thought had died. It’s like, “Whoa, you’re still alive? Let’s catch up!” Yes, we get to do it. But then to see the animation, it’s just amazing. For me, sometimes, when I record, it’s just three beeps, but sometimes I’m just watching like, “Oh wait, wait, wait. Sorry!” I get caught up in the animation. I always say I need to work, but I just want to watch it. Morita: What we now say is “the old series,” that was for seven years. So there was a bit of a gap in the anime, but even throughout that time, I was working on the mobile game, so I never really forgot about [Ichigo]. All the other voice actors were doing the same working on the app. So it was really nice that we never got to leave those characters. At the same time, when Thousand-Year Blood War started back up, we saw Ichigo moving in animation form, it gave me goosebumps.
[embed]https://www.youtube.com/watch?v=MpHR0OPqCbs[/embed] io9: How long has it been since you both last met? What was it like finally meeting each other after voicing the same character for so many years? Bosch: The very first time we met? I don’t remember the exact year, but I met him in Hawaii. For me, because it’s such an important role in my list of voiceovers—it’s one of the most popular ones—it was a little scary meeting the man who’s carved out this character. It was an honor, but scary. Morita: (Laughs) When I first met you, I actually thought you were a very powerful person who was just so extroverted, coming out and doing all these things. I didn’t think you were scared!
Bosch: I was acting. [embed]https://www.youtube.com/watch?v=wW9TwZdWpjw[/embed] io9: While the subs versus dubs argument will likely outlive all of us, your embodiments of Ichigo as his seiyuu and as his English voice actor are less a point of comparison for anime fans to debate and more one where they have trouble deciding which they love more. What do you appreciate about each other’s portrayal of Ichigo? Bosch: I love it. I feel like a lot of people don’t understand that he’s setting the stage for me. He makes these choices based on the script that he’s got, and he gets to develop the character. For me, when I walk into the booth, it is the first time I’m seeing it. So once I see it, there’s an excitement for the choices he’s made. It’s almost like rooting for whatever he’s doing because he’s just laid out the playground for me to play in. It’s absolute excitement each time.
Morita: Before we met, I did hear once what you thought of Ichigo and your portrayal of him as a character. I’m not sure you remember. Apparently, you heard me and heard a very passionate character. But you said then that you were trying to give him a little more street hardness in the English portrayal, and that really stuck with me. I was really blown away by the fact that you were not just trying to imitate in another language, but to give him another layer of identity. I really appreciate and was blown away by that. When I dub a Hollywood movie, I take what I learned from you and try to give it a little bit of my own color to the character. In Japan, there’s not really a culture of doing that, so I really took to heart what you said and learned from that.
Bosch: Wow, thats very cool to hear. © Pierrot Films Bleach: Thousand-Year Blood War premieres July 25, on Hulu and Disney+. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ichigos #Voice #Actors #Ready #Feel #Time #Bleach #ThousandYear #Blood #WarAnime,Anime Expo,bleach,Bleach: Thousand-Year Blood War](https://i1.wp.com/gizmodo.com/app/uploads/2026/07/Bleach_-Thousand-Year-Blood-War-Johnny-Yong-Bosch-Masakazu-Morita.jpg?ssl=1 "Ichigo’s Voice Actors Are Ready to Feel Like ‘#1’ One Last Time in ‘Bleach: Thousand-Year Blood War’
It’s been four years since Bleach fans rejoiced when the anime made its grand return at Anime Expo 2022 with Viz Media and Pierrot Film’s sequel series, Thousand-Year Blood War. Now, fans are preparing for the beginning of the end with the imminent arrival of The Calamity, its fourth and final season. The Calamity gives the shonen epic the proper farewell fans thought would never come after the original anime ended in 2012, before it reached its climactic final arc. Created by Tite Kubo, Bleach follows Ichigo Kurosaki, a teenager who moonlights as a substitute Soul Reaper, a type of samurai who defends humanity from evil spirits called “Hollows.” He’s sort of a big deal, not only in his own series but in Shonen Jump history, with Bleach being part of Shonen Jump’s “Big Three” alongside Naruto and One Piece, heavy hitters that ran in the magazine concurrently whose impact continues to be felt in the industry today. Thousand Year Blood War, though polarizing amongst manga readers, sees Ichigo’s tale finally come to an end in an aptly titled all-out war between Soul Reapers and Quincy—the archer yin to Soul Reapers’ sword-wielding yang, with which Ichigo has deep, complicated ties. As far as its anime adaptation is concerned, the show continues to find new ways to exceed expectations with the inclusion of original scenes, cementing its status as one of the greatest shonen anime of all time.
[embed]https://www.youtube.com/watch?v=DLRjhptssns[/embed] Ahead of the final season’s premiere, io9 spoke with Ichigo Kurosaki’s English and Japanese voice actors, Johnny Yong Bosch and Masakazu Morita, about getting back in the booth for Bleach one last time, as well as a humbling conversation that’s bound to put a moratorium on the eternal subs vs. dubs anime debate in the most wholesome way possible.
Left: Johnny Yong Bosch, right: Masakazu Morita © Isaiah Colbert/io9 Isaiah Colbert, io9: Of all the heroes in shonen anime, especially in the “Big Three,” Ichigo Kurosaki always felt like someone effortlessly cool. For both of you, how has Ichigo differed from other anime roles you’ve played, and what has made him feel special compared with other characters you’ve brought to life? Johnny Yong Bosch: Ichigo is still very early in my career as far as voicing in anime. Almost immediately, he became a very iconic character in the story and how he wants to protect his friends and his loved ones. And really, most of it is the story, the spiritual aspect of it. For me, it cemented a place pretty early on.
Masakazu Morita: I think he was a really smart character. He’s always thinking ahead of what someone’s gonna do next, and next, even after that. So sometimes when other people hear what he has to say, they don’t know what to do, but it’s because of his insight. So I really try to bring out that smartness around him and chase after thinking like him, and it’s really challenging to follow his thought process. [embed]https://www.youtube.com/watch?v=mcG93FZupiA[/embed] io9: I’d be remiss not to note that one thing that sets Ichigo far and away from the other members of the “big three” shonen anime is that his theme song, “Number One,” is arguably the greatest piece of anime music of all time. Whenever you hear that theme song kick in, does it give you goosebumps and make you feel like you can walk through a wall? What goes through your mind when his song hits? Bosch: Yeah, absolutely. It’s funny because when I first heard it, it wasn’t something I would expect. But the more I heard it, I was like, “Oh yeah, this is what it is.” It just took that on for me. So anytime I hear it, it feels like we’re about to get into some action.
Morita: (Laughs) What kind of song did you think it was gonna…? Bosch: (Laughs) I don’t know. I didn’t expect lyrics, maybe. I was thinking more like a film score or something, which it does have. Morita: Ah! I’ve had a long history with this song, just like you, Johnny. Ichigo’s theme song, for Bleach fans, you have to have it. In Japan, when we’re recording, usually, there’s no music. But just for Thousand-Year Blood War, the staff has actually put the song in for us when it’s in the series, so it really gets us riled up. The song really brings out a lot of the emotion within me, too.
[embed]https://www.youtube.com/watch?v=dzypzOIG8I4[/embed] io9: The Bleach anime is finally finishing its story after so many years, when fans had a looming sense that it wouldn’t follow the Fullbringer arc. What’s more, Pierrot Films is putting its whole foot into its animation to meet the moment with each part as we march toward its series finale. What has that culmination felt like for you, especially after returning to the series after such a long break as Ichigo Kurosaki? Bosch: (Laughs) That’s a great question. It’s almost like seeing an old friend that you thought had died. It’s like, “Whoa, you’re still alive? Let’s catch up!” Yes, we get to do it. But then to see the animation, it’s just amazing. For me, sometimes, when I record, it’s just three beeps, but sometimes I’m just watching like, “Oh wait, wait, wait. Sorry!” I get caught up in the animation. I always say I need to work, but I just want to watch it. Morita: What we now say is “the old series,” that was for seven years. So there was a bit of a gap in the anime, but even throughout that time, I was working on the mobile game, so I never really forgot about [Ichigo]. All the other voice actors were doing the same working on the app. So it was really nice that we never got to leave those characters. At the same time, when Thousand-Year Blood War started back up, we saw Ichigo moving in animation form, it gave me goosebumps.
[embed]https://www.youtube.com/watch?v=MpHR0OPqCbs[/embed] io9: How long has it been since you both last met? What was it like finally meeting each other after voicing the same character for so many years? Bosch: The very first time we met? I don’t remember the exact year, but I met him in Hawaii. For me, because it’s such an important role in my list of voiceovers—it’s one of the most popular ones—it was a little scary meeting the man who’s carved out this character. It was an honor, but scary. Morita: (Laughs) When I first met you, I actually thought you were a very powerful person who was just so extroverted, coming out and doing all these things. I didn’t think you were scared!
Bosch: I was acting. [embed]https://www.youtube.com/watch?v=wW9TwZdWpjw[/embed] io9: While the subs versus dubs argument will likely outlive all of us, your embodiments of Ichigo as his seiyuu and as his English voice actor are less a point of comparison for anime fans to debate and more one where they have trouble deciding which they love more. What do you appreciate about each other’s portrayal of Ichigo? Bosch: I love it. I feel like a lot of people don’t understand that he’s setting the stage for me. He makes these choices based on the script that he’s got, and he gets to develop the character. For me, when I walk into the booth, it is the first time I’m seeing it. So once I see it, there’s an excitement for the choices he’s made. It’s almost like rooting for whatever he’s doing because he’s just laid out the playground for me to play in. It’s absolute excitement each time.
Morita: Before we met, I did hear once what you thought of Ichigo and your portrayal of him as a character. I’m not sure you remember. Apparently, you heard me and heard a very passionate character. But you said then that you were trying to give him a little more street hardness in the English portrayal, and that really stuck with me. I was really blown away by the fact that you were not just trying to imitate in another language, but to give him another layer of identity. I really appreciate and was blown away by that. When I dub a Hollywood movie, I take what I learned from you and try to give it a little bit of my own color to the character. In Japan, there’s not really a culture of doing that, so I really took to heart what you said and learned from that.
Bosch: Wow, thats very cool to hear. © Pierrot Films Bleach: Thousand-Year Blood War premieres July 25, on Hulu and Disney+. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ichigos #Voice #Actors #Ready #Feel #Time #Bleach #ThousandYear #Blood #WarAnime,Anime Expo,bleach,Bleach: Thousand-Year Blood War")
![Ichigo’s Voice Actors Are Ready to Feel Like ‘#1’ One Last Time in ‘Bleach: Thousand-Year Blood War’
It’s been four years since Bleach fans rejoiced when the anime made its grand return at Anime Expo 2022 with Viz Media and Pierrot Film’s sequel series, Thousand-Year Blood War. Now, fans are preparing for the beginning of the end with the imminent arrival of The Calamity, its fourth and final season. The Calamity gives the shonen epic the proper farewell fans thought would never come after the original anime ended in 2012, before it reached its climactic final arc. Created by Tite Kubo, Bleach follows Ichigo Kurosaki, a teenager who moonlights as a substitute Soul Reaper, a type of samurai who defends humanity from evil spirits called “Hollows.” He’s sort of a big deal, not only in his own series but in Shonen Jump history, with Bleach being part of Shonen Jump’s “Big Three” alongside Naruto and One Piece, heavy hitters that ran in the magazine concurrently whose impact continues to be felt in the industry today. Thousand Year Blood War, though polarizing amongst manga readers, sees Ichigo’s tale finally come to an end in an aptly titled all-out war between Soul Reapers and Quincy—the archer yin to Soul Reapers’ sword-wielding yang, with which Ichigo has deep, complicated ties. As far as its anime adaptation is concerned, the show continues to find new ways to exceed expectations with the inclusion of original scenes, cementing its status as one of the greatest shonen anime of all time.
[embed]https://www.youtube.com/watch?v=DLRjhptssns[/embed] Ahead of the final season’s premiere, io9 spoke with Ichigo Kurosaki’s English and Japanese voice actors, Johnny Yong Bosch and Masakazu Morita, about getting back in the booth for Bleach one last time, as well as a humbling conversation that’s bound to put a moratorium on the eternal subs vs. dubs anime debate in the most wholesome way possible.
Left: Johnny Yong Bosch, right: Masakazu Morita © Isaiah Colbert/io9 Isaiah Colbert, io9: Of all the heroes in shonen anime, especially in the “Big Three,” Ichigo Kurosaki always felt like someone effortlessly cool. For both of you, how has Ichigo differed from other anime roles you’ve played, and what has made him feel special compared with other characters you’ve brought to life? Johnny Yong Bosch: Ichigo is still very early in my career as far as voicing in anime. Almost immediately, he became a very iconic character in the story and how he wants to protect his friends and his loved ones. And really, most of it is the story, the spiritual aspect of it. For me, it cemented a place pretty early on.
Masakazu Morita: I think he was a really smart character. He’s always thinking ahead of what someone’s gonna do next, and next, even after that. So sometimes when other people hear what he has to say, they don’t know what to do, but it’s because of his insight. So I really try to bring out that smartness around him and chase after thinking like him, and it’s really challenging to follow his thought process. [embed]https://www.youtube.com/watch?v=mcG93FZupiA[/embed] io9: I’d be remiss not to note that one thing that sets Ichigo far and away from the other members of the “big three” shonen anime is that his theme song, “Number One,” is arguably the greatest piece of anime music of all time. Whenever you hear that theme song kick in, does it give you goosebumps and make you feel like you can walk through a wall? What goes through your mind when his song hits? Bosch: Yeah, absolutely. It’s funny because when I first heard it, it wasn’t something I would expect. But the more I heard it, I was like, “Oh yeah, this is what it is.” It just took that on for me. So anytime I hear it, it feels like we’re about to get into some action.
Morita: (Laughs) What kind of song did you think it was gonna…? Bosch: (Laughs) I don’t know. I didn’t expect lyrics, maybe. I was thinking more like a film score or something, which it does have. Morita: Ah! I’ve had a long history with this song, just like you, Johnny. Ichigo’s theme song, for Bleach fans, you have to have it. In Japan, when we’re recording, usually, there’s no music. But just for Thousand-Year Blood War, the staff has actually put the song in for us when it’s in the series, so it really gets us riled up. The song really brings out a lot of the emotion within me, too.
[embed]https://www.youtube.com/watch?v=dzypzOIG8I4[/embed] io9: The Bleach anime is finally finishing its story after so many years, when fans had a looming sense that it wouldn’t follow the Fullbringer arc. What’s more, Pierrot Films is putting its whole foot into its animation to meet the moment with each part as we march toward its series finale. What has that culmination felt like for you, especially after returning to the series after such a long break as Ichigo Kurosaki? Bosch: (Laughs) That’s a great question. It’s almost like seeing an old friend that you thought had died. It’s like, “Whoa, you’re still alive? Let’s catch up!” Yes, we get to do it. But then to see the animation, it’s just amazing. For me, sometimes, when I record, it’s just three beeps, but sometimes I’m just watching like, “Oh wait, wait, wait. Sorry!” I get caught up in the animation. I always say I need to work, but I just want to watch it. Morita: What we now say is “the old series,” that was for seven years. So there was a bit of a gap in the anime, but even throughout that time, I was working on the mobile game, so I never really forgot about [Ichigo]. All the other voice actors were doing the same working on the app. So it was really nice that we never got to leave those characters. At the same time, when Thousand-Year Blood War started back up, we saw Ichigo moving in animation form, it gave me goosebumps.
[embed]https://www.youtube.com/watch?v=MpHR0OPqCbs[/embed] io9: How long has it been since you both last met? What was it like finally meeting each other after voicing the same character for so many years? Bosch: The very first time we met? I don’t remember the exact year, but I met him in Hawaii. For me, because it’s such an important role in my list of voiceovers—it’s one of the most popular ones—it was a little scary meeting the man who’s carved out this character. It was an honor, but scary. Morita: (Laughs) When I first met you, I actually thought you were a very powerful person who was just so extroverted, coming out and doing all these things. I didn’t think you were scared!
Bosch: I was acting. [embed]https://www.youtube.com/watch?v=wW9TwZdWpjw[/embed] io9: While the subs versus dubs argument will likely outlive all of us, your embodiments of Ichigo as his seiyuu and as his English voice actor are less a point of comparison for anime fans to debate and more one where they have trouble deciding which they love more. What do you appreciate about each other’s portrayal of Ichigo? Bosch: I love it. I feel like a lot of people don’t understand that he’s setting the stage for me. He makes these choices based on the script that he’s got, and he gets to develop the character. For me, when I walk into the booth, it is the first time I’m seeing it. So once I see it, there’s an excitement for the choices he’s made. It’s almost like rooting for whatever he’s doing because he’s just laid out the playground for me to play in. It’s absolute excitement each time.
Morita: Before we met, I did hear once what you thought of Ichigo and your portrayal of him as a character. I’m not sure you remember. Apparently, you heard me and heard a very passionate character. But you said then that you were trying to give him a little more street hardness in the English portrayal, and that really stuck with me. I was really blown away by the fact that you were not just trying to imitate in another language, but to give him another layer of identity. I really appreciate and was blown away by that. When I dub a Hollywood movie, I take what I learned from you and try to give it a little bit of my own color to the character. In Japan, there’s not really a culture of doing that, so I really took to heart what you said and learned from that.
Bosch: Wow, thats very cool to hear. © Pierrot Films Bleach: Thousand-Year Blood War premieres July 25, on Hulu and Disney+. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ichigos #Voice #Actors #Ready #Feel #Time #Bleach #ThousandYear #Blood #WarAnime,Anime Expo,bleach,Bleach: Thousand-Year Blood War](https://gizmodo.com/app/uploads/2026/07/Bleach_-Thousand-Year-Blood-War-Johnny-Yong-Bosch-Masakazu-Morita.jpg "Ichigo’s Voice Actors Are Ready to Feel Like ‘#1’ One Last Time in ‘Bleach: Thousand-Year Blood War’
It’s been four years since Bleach fans rejoiced when the anime made its grand return at Anime Expo 2022 with Viz Media and Pierrot Film’s sequel series, Thousand-Year Blood War. Now, fans are preparing for the beginning of the end with the imminent arrival of The Calamity, its fourth and final season. The Calamity gives the shonen epic the proper farewell fans thought would never come after the original anime ended in 2012, before it reached its climactic final arc. Created by Tite Kubo, Bleach follows Ichigo Kurosaki, a teenager who moonlights as a substitute Soul Reaper, a type of samurai who defends humanity from evil spirits called “Hollows.” He’s sort of a big deal, not only in his own series but in Shonen Jump history, with Bleach being part of Shonen Jump’s “Big Three” alongside Naruto and One Piece, heavy hitters that ran in the magazine concurrently whose impact continues to be felt in the industry today. Thousand Year Blood War, though polarizing amongst manga readers, sees Ichigo’s tale finally come to an end in an aptly titled all-out war between Soul Reapers and Quincy—the archer yin to Soul Reapers’ sword-wielding yang, with which Ichigo has deep, complicated ties. As far as its anime adaptation is concerned, the show continues to find new ways to exceed expectations with the inclusion of original scenes, cementing its status as one of the greatest shonen anime of all time.
[embed]https://www.youtube.com/watch?v=DLRjhptssns[/embed] Ahead of the final season’s premiere, io9 spoke with Ichigo Kurosaki’s English and Japanese voice actors, Johnny Yong Bosch and Masakazu Morita, about getting back in the booth for Bleach one last time, as well as a humbling conversation that’s bound to put a moratorium on the eternal subs vs. dubs anime debate in the most wholesome way possible.
Left: Johnny Yong Bosch, right: Masakazu Morita © Isaiah Colbert/io9 Isaiah Colbert, io9: Of all the heroes in shonen anime, especially in the “Big Three,” Ichigo Kurosaki always felt like someone effortlessly cool. For both of you, how has Ichigo differed from other anime roles you’ve played, and what has made him feel special compared with other characters you’ve brought to life? Johnny Yong Bosch: Ichigo is still very early in my career as far as voicing in anime. Almost immediately, he became a very iconic character in the story and how he wants to protect his friends and his loved ones. And really, most of it is the story, the spiritual aspect of it. For me, it cemented a place pretty early on.
Masakazu Morita: I think he was a really smart character. He’s always thinking ahead of what someone’s gonna do next, and next, even after that. So sometimes when other people hear what he has to say, they don’t know what to do, but it’s because of his insight. So I really try to bring out that smartness around him and chase after thinking like him, and it’s really challenging to follow his thought process. [embed]https://www.youtube.com/watch?v=mcG93FZupiA[/embed] io9: I’d be remiss not to note that one thing that sets Ichigo far and away from the other members of the “big three” shonen anime is that his theme song, “Number One,” is arguably the greatest piece of anime music of all time. Whenever you hear that theme song kick in, does it give you goosebumps and make you feel like you can walk through a wall? What goes through your mind when his song hits? Bosch: Yeah, absolutely. It’s funny because when I first heard it, it wasn’t something I would expect. But the more I heard it, I was like, “Oh yeah, this is what it is.” It just took that on for me. So anytime I hear it, it feels like we’re about to get into some action.
Morita: (Laughs) What kind of song did you think it was gonna…? Bosch: (Laughs) I don’t know. I didn’t expect lyrics, maybe. I was thinking more like a film score or something, which it does have. Morita: Ah! I’ve had a long history with this song, just like you, Johnny. Ichigo’s theme song, for Bleach fans, you have to have it. In Japan, when we’re recording, usually, there’s no music. But just for Thousand-Year Blood War, the staff has actually put the song in for us when it’s in the series, so it really gets us riled up. The song really brings out a lot of the emotion within me, too.
[embed]https://www.youtube.com/watch?v=dzypzOIG8I4[/embed] io9: The Bleach anime is finally finishing its story after so many years, when fans had a looming sense that it wouldn’t follow the Fullbringer arc. What’s more, Pierrot Films is putting its whole foot into its animation to meet the moment with each part as we march toward its series finale. What has that culmination felt like for you, especially after returning to the series after such a long break as Ichigo Kurosaki? Bosch: (Laughs) That’s a great question. It’s almost like seeing an old friend that you thought had died. It’s like, “Whoa, you’re still alive? Let’s catch up!” Yes, we get to do it. But then to see the animation, it’s just amazing. For me, sometimes, when I record, it’s just three beeps, but sometimes I’m just watching like, “Oh wait, wait, wait. Sorry!” I get caught up in the animation. I always say I need to work, but I just want to watch it. Morita: What we now say is “the old series,” that was for seven years. So there was a bit of a gap in the anime, but even throughout that time, I was working on the mobile game, so I never really forgot about [Ichigo]. All the other voice actors were doing the same working on the app. So it was really nice that we never got to leave those characters. At the same time, when Thousand-Year Blood War started back up, we saw Ichigo moving in animation form, it gave me goosebumps.
[embed]https://www.youtube.com/watch?v=MpHR0OPqCbs[/embed] io9: How long has it been since you both last met? What was it like finally meeting each other after voicing the same character for so many years? Bosch: The very first time we met? I don’t remember the exact year, but I met him in Hawaii. For me, because it’s such an important role in my list of voiceovers—it’s one of the most popular ones—it was a little scary meeting the man who’s carved out this character. It was an honor, but scary. Morita: (Laughs) When I first met you, I actually thought you were a very powerful person who was just so extroverted, coming out and doing all these things. I didn’t think you were scared!
Bosch: I was acting. [embed]https://www.youtube.com/watch?v=wW9TwZdWpjw[/embed] io9: While the subs versus dubs argument will likely outlive all of us, your embodiments of Ichigo as his seiyuu and as his English voice actor are less a point of comparison for anime fans to debate and more one where they have trouble deciding which they love more. What do you appreciate about each other’s portrayal of Ichigo? Bosch: I love it. I feel like a lot of people don’t understand that he’s setting the stage for me. He makes these choices based on the script that he’s got, and he gets to develop the character. For me, when I walk into the booth, it is the first time I’m seeing it. So once I see it, there’s an excitement for the choices he’s made. It’s almost like rooting for whatever he’s doing because he’s just laid out the playground for me to play in. It’s absolute excitement each time.
Morita: Before we met, I did hear once what you thought of Ichigo and your portrayal of him as a character. I’m not sure you remember. Apparently, you heard me and heard a very passionate character. But you said then that you were trying to give him a little more street hardness in the English portrayal, and that really stuck with me. I was really blown away by the fact that you were not just trying to imitate in another language, but to give him another layer of identity. I really appreciate and was blown away by that. When I dub a Hollywood movie, I take what I learned from you and try to give it a little bit of my own color to the character. In Japan, there’s not really a culture of doing that, so I really took to heart what you said and learned from that.
Bosch: Wow, thats very cool to hear. © Pierrot Films Bleach: Thousand-Year Blood War premieres July 25, on Hulu and Disney+. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ichigos #Voice #Actors #Ready #Feel #Time #Bleach #ThousandYear #Blood #WarAnime,Anime Expo,bleach,Bleach: Thousand-Year Blood War")
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