Well, we didn’t really see this coming. IMAX is clapping back at Disney for their announcement in April for a branded “new premium format” called Infinity Vision for “Avengers: Doomsday” after the studio slept on securing IMAX screenings, allowing for Legendary/Warner Bros. to scoop those screens up for “Dune: Part Three,” the MCU pic’s main competition in December.
Continue reading IMAX CFO Calls Disney’s Infinity Vision Format As “Marketing Play” After ‘Avengers: Doomsday’ Missed Out On IMAX Screens at The Playlist.
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