Google’s Nano Banana image-generation model, officially known as Gemini 2.5 Flash Image, has fueled global momentum for the Gemini app since launching last month. But in India, it has taken on a creative life of its own, with retro portraits and local trends going viral — even as privacy and safety concerns begin to emerge.
India has emerged as the No. 1 country in terms of Nano Banana usage, according to David Sharon, multimodal generation lead for Gemini Apps at Google DeepMind, who spoke at a media session this week. The model’s popularity has also propelled the Gemini app to the top of the free app charts on both the App Store and Google Play in India. The app has also climbed to the top of global app stores’ charts, according to Appfigures.
Given India’s scale — the world’s second-largest smartphone market and second-biggest online population after China — it is no surprise the country is leading in adoption. But what is catching Google’s attention is not just how many people are using Nano Banana, it is how: Millions of Indians are engaging with the AI model in ways that are uniquely local, highly creative, and in some cases, completely unexpected.
One of the standout trends is Indians using Nano Banana to re-create retro looks inspired by 1990s Bollywood, imagining how they might have appeared during that era, complete with period-specific fashion, hairstyles, and makeup. This trend is local to India, Sharon told reporters.
A variation of the retro trend is what some are calling the “AI saree,” where users generate vintage-style portraits of themselves wearing traditional Indian attire.
Another trend local to India is people generating their selfies in front of cityscapes and iconic landmarks, such as Big Ben and the U.K.’s retro telephone booths.
“We saw a lot of that in the beginning,” Sharon said.
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Indian users are also experimenting with Nano Banana to transform objects, create time-travel effects, and even reimagine themselves as retro postage stamps. Others are generating black-and-white portraits or using the model to visualize encounters with their younger selves.
Some of these trends did not originate in India, but the country played a key role in helping them gain global attention. One example is the figurine trend, where people generate miniature versions of themselves, often placing them in front of a computer screen. The trend first emerged in Thailand, spread to Indonesia, and became global after gaining traction in India, Sharon said.

In addition to Nano Banana, Google has observed a trend where Indian users are utilizing its Veo 3 AI video-generation model on the Gemini app to create short videos from old photos of their grandparents and great-grandparents.
All of this has helped drive Gemini’s popularity on both the App Store and Google Play in India. Between January and August, the app saw an average of 1.9 million monthly downloads in the country — about 55% higher than in the U.S. — accounting for 16.6% of global monthly downloads, per Appfigures data shared exclusively with TechCrunch.
India downloads have totaled 15.2 million this year until August; the U.S., on the other hand, has had 9.8 million downloads so far this year, per Appfigures data.
Daily downloads of the Gemini app in India significantly surged following the release of the Nano Banana update, beginning on September 1 with 55,000 installs across both app stores. Downloads peaked at 414,000 on September 13 — a 667% increase — with Gemini holding the top overall spot on the iOS App Store since September 10 and on Google Play since September 12, including across all categories, Appfigures data shows.

Despite India leading in downloads, the country does not top in-app purchases on the Gemini app, which has generated an estimated $6.4 million in global consumer spending on iOS since launch, per Appfigures. The U.S. accounts for the largest share at $2.3 million (35%), while India contributes $95,000 (1.5%). However, India posted a record 18% month-over-month growth in spending, reaching $13,000 between September 1 and 16 — compared to an 11% global increase during the same period. That puts India seven percentage points above the global rate and more than 17 points ahead of the U.S., where growth was under 1%.
That said, as with other AI apps, there are concerns about users uploading personal photos to Gemini to transform their appearance.
“When a user asks us to fulfill their query, we do our best to fulfill that query. We don’t try to assume what the user’s intent is,” Sharon said while addressing questions on how Google is dealing with data misuse and privacy concerns among users in India and other top markets. “We’ve really tried to improve that, and we have improved that to be bold and fulfil your request.”
Google places a visible, diamond-shaped watermark on images generated by the Nano Banana model and also embeds a hidden marker using its SynthID tool to identify AI-generated content. SynthID allows Google to detect and flag whether an image was created using its models.
Sharon told reporters that Google is testing a detection platform with trusted testers, researchers, and other experts. The company also plans to launch a consumer-facing version that would allow anyone to check whether an image is AI-generated.
“This is still day one, and we’re still learning, and we’re learning together. There are things that we might need to improve on in the future, and it’s really your feedback from users, press, academia, and experts that helps us improve,” Sharon said.
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![‘Project Hail Mary’ Won’t Be Coming to Streaming Any Time Soon
With all the excitement of movies to come this week thanks to CinemaCon, it was almost easy to forget that MGM provided an interesting update on one of our favorite movies of the year that’s already out: Project Hail Mary will head back to IMAX theaters this weekend for an extended theatrical run. But that extension also means one thing: you’ll have to wait to stream it at home for a good while longer. During its presentation at CinemaCon this week MGM confirmed that Phil Lord and Chris Miller’s sci-fi hit would make its return to IMAX screens for a limited-time, one-week run starting this weekend, a move that will likely inch Project Hail Mary ever closer to crossing the $600 million box office mark. But to put a finer point on the news, Miller took to Twitter yesterday to confirm specifically that the extension means you won’t be able to watch the film at home for the forseeable future.
We announced yesterday that MGM is extending the exclusive theatrical window for PROJECT HAIL MARY so it won’t be on streaming anytime soon. This is a movie that needs to be seen on a big screen – and w a full return to IMAX screens for 1 week only starting this weekend, make… https://t.co/suK8NYpgWM — Christopher Miller (@chrizmillr) April 16, 2026 “It won’t be on streaming any time soon,” Miller’s tweet reads in part. “This is a movie that needs to be seen on a big screen […] Bring friends and loved ones. It’s an experience to share with others.” Project Hail Mary launched on March 20, so it’s not too surprising that it’s not headed home just yet—it’s just shy of a month into its theatrical window, which has now been extended by at least another week with the return to IMAX. But as studios begin to try realigning towards more theatrical releases with longer exclusivity windows again (one of the lingering aftereffects of covid’s impact on movie theaters), we should probably expect some of the biggest films of the year and beyond to try and hold off of hitting streaming for as long as they can.
At least in Project Hail Mary‘s case, you can still go and see it somewhere, even if it’s not at home. Good things come to those who wait, but for now, you can head to a movie theater to get your fix again. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Project #Hail #Mary #Wont #Coming #Streaming #TimeAmazon MGM,Project Hail Mary,Streaming ‘Project Hail Mary’ Won’t Be Coming to Streaming Any Time Soon
With all the excitement of movies to come this week thanks to CinemaCon, it was almost easy to forget that MGM provided an interesting update on one of our favorite movies of the year that’s already out: Project Hail Mary will head back to IMAX theaters this weekend for an extended theatrical run. But that extension also means one thing: you’ll have to wait to stream it at home for a good while longer. During its presentation at CinemaCon this week MGM confirmed that Phil Lord and Chris Miller’s sci-fi hit would make its return to IMAX screens for a limited-time, one-week run starting this weekend, a move that will likely inch Project Hail Mary ever closer to crossing the $600 million box office mark. But to put a finer point on the news, Miller took to Twitter yesterday to confirm specifically that the extension means you won’t be able to watch the film at home for the forseeable future.
We announced yesterday that MGM is extending the exclusive theatrical window for PROJECT HAIL MARY so it won’t be on streaming anytime soon. This is a movie that needs to be seen on a big screen – and w a full return to IMAX screens for 1 week only starting this weekend, make… https://t.co/suK8NYpgWM — Christopher Miller (@chrizmillr) April 16, 2026 “It won’t be on streaming any time soon,” Miller’s tweet reads in part. “This is a movie that needs to be seen on a big screen […] Bring friends and loved ones. It’s an experience to share with others.” Project Hail Mary launched on March 20, so it’s not too surprising that it’s not headed home just yet—it’s just shy of a month into its theatrical window, which has now been extended by at least another week with the return to IMAX. But as studios begin to try realigning towards more theatrical releases with longer exclusivity windows again (one of the lingering aftereffects of covid’s impact on movie theaters), we should probably expect some of the biggest films of the year and beyond to try and hold off of hitting streaming for as long as they can.
At least in Project Hail Mary‘s case, you can still go and see it somewhere, even if it’s not at home. Good things come to those who wait, but for now, you can head to a movie theater to get your fix again. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Project #Hail #Mary #Wont #Coming #Streaming #TimeAmazon MGM,Project Hail Mary,Streaming](https://gizmodo.com/app/uploads/2026/04/project-hail-mary-ryan-gosling-1280x853.jpg)
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