Horror fans have a pretty good idea of what to expect from Pennywise the Clown. The Stephen King creation takes many forms, but he exists to inspire terror in his victims before demolishing them, and his most effective and recognizable guise involves a frilly costume, glowing eyes, and a mouth full of way too many razor-sharp teeth.

That’s why this new NECA figure tied to HBO’s upcoming prequel series It: Welcome to Derry is so disconcerting. This is not the Pennywise we’re used to running into in the sewers!

First, and most startlingly, the figure shows a human countenance beneath the clown wig. And the face below that receding hairline is… surprisingly gentle-looking?

As NECA’s website reports, this is the It: Welcome to Derry “Ultimate Bob Gray as Pennywise” seven-inch scale action figure. If you’re more of a casual It fan, “Bob Gray” may not ring any bells, but diehards will know the name. And it seems, at least according to NECA, we’ll be meeting him in the flesh in HBO’s new series:

“Before Pennywise was a demonic clown, he was Bob Gray, a circus performer playing a clown onstage. Based on the show’s flashback scenes, this 7-inch scale figure includes multiple interchangeable heads and hands, stage props, flowers, wooden beaver, wig, and wig stand.”

We did know that Welcome to Derry would be tapping into flashbacks to set the scene in Derry, circa 1962, but getting to see Pennywise the Clown before he became entwined with an entity of evil feels like a pretty big reveal. And that’s not all; the figure includes clown faces that make one of horror’s greatest villains appear alternately gentle, sad, and happy.

Here’s all the accessories the “Ultimate Bob Gray as Pennywise” comes with. A clown is not a clown without his sidekick wooden beaver, after all.

Want a Bob Gray of your own to remind you that even child-chomping monsters might not have been such baddies to begin with? You can preorder now ($38, ships in 2026) at NECA’s website.

How big of a spoiler for Welcome to Derry this collectible is remains to be seen, but Pennywise himself—played in the show by the returning Bill Skarsgård—has barely been glimpsed in any of its official marketing thus far.

If you prefer your Pennywise as a bloody beast, NECA has you covered with a far more ghoulish 7″ version available for pre-order here. Less gory but also way bigger at 18″ tall is this take on the balloon-bearing menace.

It: Welcome to Derry premieres October 26 on HBO. Will Bob Gray turn up with his beaver and wig stand? NECA seems pretty sure.

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