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@KamalaHQ is relaunching as a Gen Z ‘progressive content hub’

@KamalaHQ is relaunching as a Gen Z ‘progressive content hub’

Kamala Harris’ social media strategy in the run-up to the 2024 presidential election was filled with Gen Z dog whistles: viral branding based on pop music, memes, camo hats that were a double entendre. It was an effective way to get attention and news coverage, as well as a mountain of user generated content online. But for months, the accounts have been dormant — until today.

On X, Harris herself announced the rebranding of @KamalaHQ in a video message. The account is now @headquarters_67, “the new Gen-Z led progressive content hub,” as it’s described in a post. Harris describes it as “where you can go online to get basically the latest of what’s going on.”

According to Chaotic Era, a politics and media newsletter, the accounts will share progressive news and politics content with a focus on the midterm elections this fall. Chaotic Era reports that Harris won’t have editorial control over the accounts and will serve as “chair emerita”; Luminary Strategies, a digital agency started by @KamalaHQ alums and the advocacy group People for the American Way, are partnering to run the accounts. The X account for Headquarters includes a link to a Substack newsletter that is empty, at least of this writing. (The Substack choice is an interesting one, given the platform’s history of hosting neo-Nazi newsletters.)

The nature of algorithmic social media means that reaching audiences has never been harder for political campaigns. The Harris campaign managed to capture the (digital) attention of many young voters, and as I wrote shortly after the election, a Harris win felt all but certain for some of them — they were safely in the KamalaHQ algorithm niche.

It’s not yet clear what issues the account will take on, but we already have a taste of the tone. Since Harris’ video message announcement, the Headquarters’ X account has tweeted four times, each time about Donald Trump. In one, it quote retweeted White House communications director Steven Cheung mocking Headquarters with, simply, a photo of his head. In another, it quote retweeted the @TrumpWarRoom account with a photo of the president’s discolored hands. It’s so far light on policy but heavy on internet dunking — appropriate, perhaps, for the times.

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#KamalaHQ #relaunching #Gen #progressive #content #hub

If you survived the great Starbucks Bearista Cold Cup shortage of 2025, grab your emotional support water bottles, because we’re about to do it all over again.

Starbucks just announced that it’s bringing back the notoriously viral, instantly sold-out bear glass, but this time, it’s getting a bright summer makeover. Enter: the Pink Bearista Glass Cold Cup.

Inspired by the Pink Drink, this limited-edition cup is pretty much destined to break the internet (though all the Gilmore Girlies were probs to blame for the beanie version selling out so quickly). The new glass features the bear wearing a little pink hat and comes with a strawberry straw topper. I fear the Stanley Stans will be to blame for this sell-out.

Starbucks has dropped a new Pink Drink Bearista Cup — how to get yours today
                                                            If you survived the great Starbucks Bearista Cold Cup shortage of 2025, grab your emotional support water bottles, because we’re about to do it all over again.Starbucks just announced that it’s bringing back the notoriously viral, instantly sold-out bear glass, but this time, it’s getting a bright summer makeover. Enter: the Pink Bearista Glass Cold Cup.Inspired by the Pink Drink, this limited-edition cup is pretty much destined to break the internet (though all the Gilmore Girlies were probs to blame for the beanie version selling out so quickly). The new glass features the bear wearing a little pink hat and comes with a strawberry straw topper. I fear the Stanley Stans will be to blame for this sell-out.
        
            Mashable Trend Report
        
        
    


        
        
                                        
                
                                            Starbucks is bringing back its viral bear glass with a bright, pink summer makeover starting July 13.
                                                                Credit: Starbucks
                                    
                    
        
                                        
                
                                            The new Pink Drink-inspired Bearista cup features an adorable pink hat and a matching strawberry straw topper.
                                                                Credit: Starbucks
                                    
                    
    

If you don’t want to pay ridiculous reseller markups on eBay this time around, here’s a quick rundown on how and when to get one:
Brick-and-mortar: You should be able to purchase one in-store at select Starbucks coffeehouses on July 13. (Starbucks is enforcing a strict two-item purchase limit per customer.) The cups will be available in the U.S., Canada, Asia Pacific, Europe, the Middle East, and North Africa.Starbucks Shop: Starbucks Reserve members will get early access via the Starbucks Shop on July 9. Note: This is not the same thing as being a standard “Rewards member.” Reserve members are the highest tier of the Rewards program. (I’m a Gold status member myself.) Reserve status members earn 2,500 stars in a single year.May the odds be ever in your favor next month. Since I haven’t hit that coveted Reserve status yet, I’ll most likely be hitting up my local Starbucks until I can find one in stock.

                    
                                    #Starbucks #dropped #Pink #Drink #Bearista #Cup #today

Starbucks is bringing back its viral bear glass with a bright, pink summer makeover starting July 13. Credit: Starbucks

A promotional lifestyle photo showcasing the limited-edition Starbucks Pink Bearista Glass Cold Cup filled with a light pink beverage.

The new Pink Drink-inspired Bearista cup features an adorable pink hat and a matching strawberry straw topper. Credit: Starbucks

If you don’t want to pay ridiculous reseller markups on eBay this time around, here’s a quick rundown on how and when to get one:

  • Brick-and-mortar: You should be able to purchase one in-store at select Starbucks coffeehouses on July 13. (Starbucks is enforcing a strict two-item purchase limit per customer.) The cups will be available in the U.S., Canada, Asia Pacific, Europe, the Middle East, and North Africa.

  • Starbucks Shop: Starbucks Reserve members will get early access via the Starbucks Shop on July 9. Note: This is not the same thing as being a standard “Rewards member.” Reserve members are the highest tier of the Rewards program. (I’m a Gold status member myself.) Reserve status members earn 2,500 stars in a single year.

May the odds be ever in your favor next month. Since I haven’t hit that coveted Reserve status yet, I’ll most likely be hitting up my local Starbucks until I can find one in stock.

#Starbucks #dropped #Pink #Drink #Bearista #Cup #today">Starbucks has dropped a new Pink Drink Bearista Cup — how to get yours today
                                                            If you survived the great Starbucks Bearista Cold Cup shortage of 2025, grab your emotional support water bottles, because we’re about to do it all over again.Starbucks just announced that it’s bringing back the notoriously viral, instantly sold-out bear glass, but this time, it’s getting a bright summer makeover. Enter: the Pink Bearista Glass Cold Cup.Inspired by the Pink Drink, this limited-edition cup is pretty much destined to break the internet (though all the Gilmore Girlies were probs to blame for the beanie version selling out so quickly). The new glass features the bear wearing a little pink hat and comes with a strawberry straw topper. I fear the Stanley Stans will be to blame for this sell-out.
        
            Mashable Trend Report
        
        
    


        
        
                                        
                
                                            Starbucks is bringing back its viral bear glass with a bright, pink summer makeover starting July 13.
                                                                Credit: Starbucks
                                    
                    
        
                                        
                
                                            The new Pink Drink-inspired Bearista cup features an adorable pink hat and a matching strawberry straw topper.
                                                                Credit: Starbucks
                                    
                    
    

If you don’t want to pay ridiculous reseller markups on eBay this time around, here’s a quick rundown on how and when to get one:
Brick-and-mortar: You should be able to purchase one in-store at select Starbucks coffeehouses on July 13. (Starbucks is enforcing a strict two-item purchase limit per customer.) The cups will be available in the U.S., Canada, Asia Pacific, Europe, the Middle East, and North Africa.Starbucks Shop: Starbucks Reserve members will get early access via the Starbucks Shop on July 9. Note: This is not the same thing as being a standard “Rewards member.” Reserve members are the highest tier of the Rewards program. (I’m a Gold status member myself.) Reserve status members earn 2,500 stars in a single year.May the odds be ever in your favor next month. Since I haven’t hit that coveted Reserve status yet, I’ll most likely be hitting up my local Starbucks until I can find one in stock.

                    
                                    #Starbucks #dropped #Pink #Drink #Bearista #Cup #today

Starbucks Bearista Cold Cup shortage of 2025, grab your emotional support water bottles, because we’re about to do it all over again.

Starbucks just announced that it’s bringing back the notoriously viral, instantly sold-out bear glass, but this time, it’s getting a bright summer makeover. Enter: the Pink Bearista Glass Cold Cup.

Inspired by the Pink Drink, this limited-edition cup is pretty much destined to break the internet (though all the Gilmore Girlies were probs to blame for the beanie version selling out so quickly). The new glass features the bear wearing a little pink hat and comes with a strawberry straw topper. I fear the Stanley Stans will be to blame for this sell-out.

Starbucks has dropped a new Pink Drink Bearista Cup — how to get yours today
                                                            If you survived the great Starbucks Bearista Cold Cup shortage of 2025, grab your emotional support water bottles, because we’re about to do it all over again.Starbucks just announced that it’s bringing back the notoriously viral, instantly sold-out bear glass, but this time, it’s getting a bright summer makeover. Enter: the Pink Bearista Glass Cold Cup.Inspired by the Pink Drink, this limited-edition cup is pretty much destined to break the internet (though all the Gilmore Girlies were probs to blame for the beanie version selling out so quickly). The new glass features the bear wearing a little pink hat and comes with a strawberry straw topper. I fear the Stanley Stans will be to blame for this sell-out.
        
            Mashable Trend Report
        
        
    


        
        
                                        
                
                                            Starbucks is bringing back its viral bear glass with a bright, pink summer makeover starting July 13.
                                                                Credit: Starbucks
                                    
                    
        
                                        
                
                                            The new Pink Drink-inspired Bearista cup features an adorable pink hat and a matching strawberry straw topper.
                                                                Credit: Starbucks
                                    
                    
    

If you don’t want to pay ridiculous reseller markups on eBay this time around, here’s a quick rundown on how and when to get one:
Brick-and-mortar: You should be able to purchase one in-store at select Starbucks coffeehouses on July 13. (Starbucks is enforcing a strict two-item purchase limit per customer.) The cups will be available in the U.S., Canada, Asia Pacific, Europe, the Middle East, and North Africa.Starbucks Shop: Starbucks Reserve members will get early access via the Starbucks Shop on July 9. Note: This is not the same thing as being a standard “Rewards member.” Reserve members are the highest tier of the Rewards program. (I’m a Gold status member myself.) Reserve status members earn 2,500 stars in a single year.May the odds be ever in your favor next month. Since I haven’t hit that coveted Reserve status yet, I’ll most likely be hitting up my local Starbucks until I can find one in stock.

                    
                                    #Starbucks #dropped #Pink #Drink #Bearista #Cup #today

Starbucks is bringing back its viral bear glass with a bright, pink summer makeover starting July 13. Credit: Starbucks

A promotional lifestyle photo showcasing the limited-edition Starbucks Pink Bearista Glass Cold Cup filled with a light pink beverage.

The new Pink Drink-inspired Bearista cup features an adorable pink hat and a matching strawberry straw topper. Credit: Starbucks

If you don’t want to pay ridiculous reseller markups on eBay this time around, here’s a quick rundown on how and when to get one:

  • Brick-and-mortar: You should be able to purchase one in-store at select Starbucks coffeehouses on July 13. (Starbucks is enforcing a strict two-item purchase limit per customer.) The cups will be available in the U.S., Canada, Asia Pacific, Europe, the Middle East, and North Africa.

  • Starbucks Shop: Starbucks Reserve members will get early access via the Starbucks Shop on July 9. Note: This is not the same thing as being a standard “Rewards member.” Reserve members are the highest tier of the Rewards program. (I’m a Gold status member myself.) Reserve status members earn 2,500 stars in a single year.

May the odds be ever in your favor next month. Since I haven’t hit that coveted Reserve status yet, I’ll most likely be hitting up my local Starbucks until I can find one in stock.

#Starbucks #dropped #Pink #Drink #Bearista #Cup #today">Starbucks has dropped a new Pink Drink Bearista Cup — how to get yours today

If you survived the great Starbucks Bearista Cold Cup shortage of 2025, grab your emotional support water bottles, because we’re about to do it all over again.

Starbucks just announced that it’s bringing back the notoriously viral, instantly sold-out bear glass, but this time, it’s getting a bright summer makeover. Enter: the Pink Bearista Glass Cold Cup.

Inspired by the Pink Drink, this limited-edition cup is pretty much destined to break the internet (though all the Gilmore Girlies were probs to blame for the beanie version selling out so quickly). The new glass features the bear wearing a little pink hat and comes with a strawberry straw topper. I fear the Stanley Stans will be to blame for this sell-out.

Starbucks has dropped a new Pink Drink Bearista Cup — how to get yours today
                                                            If you survived the great Starbucks Bearista Cold Cup shortage of 2025, grab your emotional support water bottles, because we’re about to do it all over again.Starbucks just announced that it’s bringing back the notoriously viral, instantly sold-out bear glass, but this time, it’s getting a bright summer makeover. Enter: the Pink Bearista Glass Cold Cup.Inspired by the Pink Drink, this limited-edition cup is pretty much destined to break the internet (though all the Gilmore Girlies were probs to blame for the beanie version selling out so quickly). The new glass features the bear wearing a little pink hat and comes with a strawberry straw topper. I fear the Stanley Stans will be to blame for this sell-out.
        
            Mashable Trend Report
        
        
    


        
        
                                        
                
                                            Starbucks is bringing back its viral bear glass with a bright, pink summer makeover starting July 13.
                                                                Credit: Starbucks
                                    
                    
        
                                        
                
                                            The new Pink Drink-inspired Bearista cup features an adorable pink hat and a matching strawberry straw topper.
                                                                Credit: Starbucks
                                    
                    
    

If you don’t want to pay ridiculous reseller markups on eBay this time around, here’s a quick rundown on how and when to get one:
Brick-and-mortar: You should be able to purchase one in-store at select Starbucks coffeehouses on July 13. (Starbucks is enforcing a strict two-item purchase limit per customer.) The cups will be available in the U.S., Canada, Asia Pacific, Europe, the Middle East, and North Africa.Starbucks Shop: Starbucks Reserve members will get early access via the Starbucks Shop on July 9. Note: This is not the same thing as being a standard “Rewards member.” Reserve members are the highest tier of the Rewards program. (I’m a Gold status member myself.) Reserve status members earn 2,500 stars in a single year.May the odds be ever in your favor next month. Since I haven’t hit that coveted Reserve status yet, I’ll most likely be hitting up my local Starbucks until I can find one in stock.

                    
                                    #Starbucks #dropped #Pink #Drink #Bearista #Cup #today

Starbucks is bringing back its viral bear glass with a bright, pink summer makeover starting July 13. Credit: Starbucks

A promotional lifestyle photo showcasing the limited-edition Starbucks Pink Bearista Glass Cold Cup filled with a light pink beverage.

The new Pink Drink-inspired Bearista cup features an adorable pink hat and a matching strawberry straw topper. Credit: Starbucks

If you don’t want to pay ridiculous reseller markups on eBay this time around, here’s a quick rundown on how and when to get one:

  • Brick-and-mortar: You should be able to purchase one in-store at select Starbucks coffeehouses on July 13. (Starbucks is enforcing a strict two-item purchase limit per customer.) The cups will be available in the U.S., Canada, Asia Pacific, Europe, the Middle East, and North Africa.

  • Starbucks Shop: Starbucks Reserve members will get early access via the Starbucks Shop on July 9. Note: This is not the same thing as being a standard “Rewards member.” Reserve members are the highest tier of the Rewards program. (I’m a Gold status member myself.) Reserve status members earn 2,500 stars in a single year.

May the odds be ever in your favor next month. Since I haven’t hit that coveted Reserve status yet, I’ll most likely be hitting up my local Starbucks until I can find one in stock.

#Starbucks #dropped #Pink #Drink #Bearista #Cup #today

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