Crypto exchange Kraken is adding AI-powered financial tools to its mobile app as exchanges increasingly compete to offer personalized investing tools beyond basic trading features.

According to a company announcement, users will begin by setting financial goals and preferences, allowing the app to tailor its interface and recommendations around those objectives rather than requiring customers to navigate complex trading tools. The company said the redesigned platform will help users pursue goals such as buying a home, saving for retirement or building an emergency fund.

Kraken said its “financial intelligence” continuously monitors markets, identifies investment opportunities and recommends trades, but does not execute transactions autonomously. Every recommendation requires the user’s approval before a trade is placed, with the company positioning the technology as a decision-support tool rather than an automated trading system.

According to CNBC, the app then uses that information, along with a user’s risk tolerance, funding preferences and financial profile, to generate a suggested portfolio for users to review and adjust before investing. Once invested, it provides personalized portfolio updates and investment suggestions tailored to each user’s holdings.

Speaking to CNBC, Kraken chief data officer Kamo Asatryan said the technology is designed to give everyday investors the same market awareness as the exchange’s most active traders by continuously monitoring markets, identifying opportunities and recommending trades.

“[T]here’s an opportunity for everyday people to become high-frequency traders and do so using plain English,” he said.

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AI agents spread across crypto platforms

Crypto exchanges and fintech firms are increasingly embedding AI into their trading platforms, allowing users to analyze markets, manage portfolios and place trades through conversational interfaces.

In June, OKX launched a beta marketplace where AI agents can transact autonomously, complete onchain tasks and build blockchain-based reputations. In the same month, Coinbase introduced a tool that lets AI agents make payments and trade cryptocurrencies on behalf of users using its x402 payments protocol.

Adoption is also accelerating. Last month, Chainalysis reported that agentic payment activity on Coinbase’s Base network had surpassed 100 million transactions. The report found that while transaction growth has stabilized, higher-value transfers have become more common, suggesting AI-driven payments are moving beyond micropayments and early experimentation.

Source: Coinbase

On Friday, fintech firm Revolut launched an upgrade to its Revolut X exchange, allowing customers to connect AI assistants, including Claude, Gemini, Cursor and OpenClaw, to analyze markets, backtest trading strategies and place orders through natural-language prompts. Like Kraken’s platform, users must review and approve every trade before execution.

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