LONDON, July 28 — Vogue magazine is facing backlash after publishing an advert featuring an AI-generated model for the first time, raising fresh concerns over unrealistic beauty standards and the future of the modelling industry.
According to the BBC, the controversial image shows a flawless blonde woman modelling a striped maxi dress and a floral playsuit for Guess’s summer collection. A small disclaimer at the corner of the page reveals the model is artificial.
The model, created by AI company Seraphinne Vallora, marks the first time an AI-generated person has appeared in Vogue, though the magazine said the inclusion was purely commercial and not an editorial decision.
Critics, however, say the ad undermines progress towards diversity and inclusivity in fashion, particularly after years of campaigning by real-life models from underrepresented communities.
Felicity Hayward, a plus-size model with more than a decade in the industry, told the BBC the move felt “lazy and cheap”, accusing Guess of either courting controversy or cutting costs without considering the wider implications.
“It’s very disheartening and quite scary,” she said, warning that the use of AI in fashion campaigns could undo years of work to promote greater diversity.
Seraphinne Vallora’s co-founders, Valentina Gonzalez and Andreea Petrescu, said they were approached directly by Guess co-founder Paul Marciano to create AI-generated models. After reviewing 10 drafts, Marciano selected a blonde and a brunette for further development.
While Gonzalez and Petrescu insist the models look realistic and are no different from traditional ads featuring supermodels, they acknowledged that their Instagram portfolio lacks diversity. They claimed that posts featuring AI models with different skin tones did not gain traction.
“We are a business and use images that will create conversation and bring us clients,” Gonzalez was reported as saying.
They also admitted they have not yet created plus-size models, citing technological limitations.
The advert has sparked concern on social media, with one user on X (formerly Twitter) writing, “Wow! As if the beauty expectations weren’t unrealistic enough, here comes AI to make them impossible.”
Vanessa Longley, chief executive of UK eating disorder charity Beat, described the development as “worrying”, telling the BBC that exposure to unrealistic bodies can damage self-esteem and increase the risk of eating disorders.
Former model and tech entrepreneur Sinead Bovell, who wrote a piece in Vogue five years ago warning about the risks of AI replacing real models, said the lack of clear labelling on AI content is “exceptionally problematic”.
“There are young girls getting plastic surgery to look like a face in a filter — and now we’re seeing people who are entirely artificial,” she said.
Vogue, which is often viewed as the pinnacle of the fashion world, has also been criticised for giving legitimacy to the advert by featuring it in print.
Source link
#Lazy #cheap #Fashion #mag #Vogue #fire #debuting #AIgenerated #model #print #campaign #VIDEO
![The Pope’s AI Warning Could Help Workers Seek Religious Exemptions From Using AI
Pope Leo XIV’s recent encyclical on AI could set off a wave of workers seeking religious exemptions from using the tech at work. One software engineer in North Carolina already secured one last month, Business Insider reports. Erin Maus, a Unitarian Universalist, first sought the accommodation in April at the large tech-entertainment company where she works, which she described as progressive. She argued that using AI did not align with her religious beliefs because of environmental and ethical concerns. Maus was granted the exemption in May, before the pope’s AI remarks. “I’m writing my code and reviewing my code by hand, which seems crazy to say,” Maus told Business Insider. “Just two years ago, how else would you do it?”
Maus is unlikely to be the only person seeking a similar accommodation as companies increasingly invest in AI and push, sometimes even mandate, employees to use the technology. In the U.S., the share of employees who say they use AI at least a few times a year at work has nearly doubled from 21% to 40% in 2025, according to Gallup.
Now, the pope’s remarks and official theological document could give some workers a stronger argument. “In the era of artificial intelligence, when human dignity is threatened by new forms of dehumanization, ours is the pressing duty to remain profoundly human,” the pope wrote in his 43,000-word encyclical titled Magnifica Humanitas, published last month. He wrote that AI is dehumanizing society by reducing “the mystery of the person into data and performance” and called on the tech industry to avoid “the idolatry of profit that sacrifices the weak.”
The pope continued that “a slower pace in adopting AI does not mean opposing progress; instead, it is an exercise of responsible care for the human family.” That call for a slower adoption of AI could be enough for some workers to argue they should not be required to use it on the job. “When he’s speaking, he’s speaking as the pontiff—as a religious figure—so he’s raising these human dignity issues as religious issues, theological issues,” Jonathan Segal, an employment attorney and Duane Morris partner, told HR Brew this month. “I think it is inevitable that some employees will rely on this to say…I can’t use AI because it conflicts with a religious belief that I have.” Under Title VII of the Civil Rights Act of 1964, employers are required to make reasonable accommodations for workers whose sincerely held religious beliefs conflict with a work requirement, unless the accommodation creates an undue hardship for the employer.
And it’s not a stretch to think some of these requests could at least get serious consideration. Just a few months ago, Rex Healthcare agreed to pay 0,000 to settle a lawsuit from the U.S. Equal Employment Opportunity Commission accusing the company of unlawfully denying a remote employee’s request to be exempted from its mandatory COVID-19 vaccine policy over religious beliefs. “I think this opens a door—or it’s a little bit of a road map—for employees to raise concerns,” Segal told HR Brew. “What the courts have said—what the EEOC has most definitely said—is that, as the general proposition, we shouldn’t question the legitimacy [of] sincerely held religious beliefs.” #Popes #Warning #Workers #Seek #Religious #ExemptionsAI,Pope Leo XIV,work](https://i1.wp.com/gizmodo.com/app/uploads/2026/05/shutterstock_2666910201-1280x853.jpg?ssl=1 "The Pope’s AI Warning Could Help Workers Seek Religious Exemptions From Using AI
Pope Leo XIV’s recent encyclical on AI could set off a wave of workers seeking religious exemptions from using the tech at work. One software engineer in North Carolina already secured one last month, Business Insider reports. Erin Maus, a Unitarian Universalist, first sought the accommodation in April at the large tech-entertainment company where she works, which she described as progressive. She argued that using AI did not align with her religious beliefs because of environmental and ethical concerns. Maus was granted the exemption in May, before the pope’s AI remarks. “I’m writing my code and reviewing my code by hand, which seems crazy to say,” Maus told Business Insider. “Just two years ago, how else would you do it?”
Maus is unlikely to be the only person seeking a similar accommodation as companies increasingly invest in AI and push, sometimes even mandate, employees to use the technology. In the U.S., the share of employees who say they use AI at least a few times a year at work has nearly doubled from 21% to 40% in 2025, according to Gallup.
Now, the pope’s remarks and official theological document could give some workers a stronger argument. “In the era of artificial intelligence, when human dignity is threatened by new forms of dehumanization, ours is the pressing duty to remain profoundly human,” the pope wrote in his 43,000-word encyclical titled Magnifica Humanitas, published last month. He wrote that AI is dehumanizing society by reducing “the mystery of the person into data and performance” and called on the tech industry to avoid “the idolatry of profit that sacrifices the weak.”
The pope continued that “a slower pace in adopting AI does not mean opposing progress; instead, it is an exercise of responsible care for the human family.” That call for a slower adoption of AI could be enough for some workers to argue they should not be required to use it on the job. “When he’s speaking, he’s speaking as the pontiff—as a religious figure—so he’s raising these human dignity issues as religious issues, theological issues,” Jonathan Segal, an employment attorney and Duane Morris partner, told HR Brew this month. “I think it is inevitable that some employees will rely on this to say…I can’t use AI because it conflicts with a religious belief that I have.” Under Title VII of the Civil Rights Act of 1964, employers are required to make reasonable accommodations for workers whose sincerely held religious beliefs conflict with a work requirement, unless the accommodation creates an undue hardship for the employer.
And it’s not a stretch to think some of these requests could at least get serious consideration. Just a few months ago, Rex Healthcare agreed to pay 0,000 to settle a lawsuit from the U.S. Equal Employment Opportunity Commission accusing the company of unlawfully denying a remote employee’s request to be exempted from its mandatory COVID-19 vaccine policy over religious beliefs. “I think this opens a door—or it’s a little bit of a road map—for employees to raise concerns,” Segal told HR Brew. “What the courts have said—what the EEOC has most definitely said—is that, as the general proposition, we shouldn’t question the legitimacy [of] sincerely held religious beliefs.” #Popes #Warning #Workers #Seek #Religious #ExemptionsAI,Pope Leo XIV,work")
![The Pope’s AI Warning Could Help Workers Seek Religious Exemptions From Using AI
Pope Leo XIV’s recent encyclical on AI could set off a wave of workers seeking religious exemptions from using the tech at work. One software engineer in North Carolina already secured one last month, Business Insider reports. Erin Maus, a Unitarian Universalist, first sought the accommodation in April at the large tech-entertainment company where she works, which she described as progressive. She argued that using AI did not align with her religious beliefs because of environmental and ethical concerns. Maus was granted the exemption in May, before the pope’s AI remarks. “I’m writing my code and reviewing my code by hand, which seems crazy to say,” Maus told Business Insider. “Just two years ago, how else would you do it?”
Maus is unlikely to be the only person seeking a similar accommodation as companies increasingly invest in AI and push, sometimes even mandate, employees to use the technology. In the U.S., the share of employees who say they use AI at least a few times a year at work has nearly doubled from 21% to 40% in 2025, according to Gallup.
Now, the pope’s remarks and official theological document could give some workers a stronger argument. “In the era of artificial intelligence, when human dignity is threatened by new forms of dehumanization, ours is the pressing duty to remain profoundly human,” the pope wrote in his 43,000-word encyclical titled Magnifica Humanitas, published last month. He wrote that AI is dehumanizing society by reducing “the mystery of the person into data and performance” and called on the tech industry to avoid “the idolatry of profit that sacrifices the weak.”
The pope continued that “a slower pace in adopting AI does not mean opposing progress; instead, it is an exercise of responsible care for the human family.” That call for a slower adoption of AI could be enough for some workers to argue they should not be required to use it on the job. “When he’s speaking, he’s speaking as the pontiff—as a religious figure—so he’s raising these human dignity issues as religious issues, theological issues,” Jonathan Segal, an employment attorney and Duane Morris partner, told HR Brew this month. “I think it is inevitable that some employees will rely on this to say…I can’t use AI because it conflicts with a religious belief that I have.” Under Title VII of the Civil Rights Act of 1964, employers are required to make reasonable accommodations for workers whose sincerely held religious beliefs conflict with a work requirement, unless the accommodation creates an undue hardship for the employer.
And it’s not a stretch to think some of these requests could at least get serious consideration. Just a few months ago, Rex Healthcare agreed to pay $150,000 to settle a lawsuit from the U.S. Equal Employment Opportunity Commission accusing the company of unlawfully denying a remote employee’s request to be exempted from its mandatory COVID-19 vaccine policy over religious beliefs. “I think this opens a door—or it’s a little bit of a road map—for employees to raise concerns,” Segal told HR Brew. “What the courts have said—what the EEOC has most definitely said—is that, as the general proposition, we shouldn’t question the legitimacy [of] sincerely held religious beliefs.” #Popes #Warning #Workers #Seek #Religious #ExemptionsAI,Pope Leo XIV,work](https://gizmodo.com/app/uploads/2026/05/shutterstock_2666910201-1280x853.jpg "The Pope’s AI Warning Could Help Workers Seek Religious Exemptions From Using AI
Pope Leo XIV’s recent encyclical on AI could set off a wave of workers seeking religious exemptions from using the tech at work. One software engineer in North Carolina already secured one last month, Business Insider reports. Erin Maus, a Unitarian Universalist, first sought the accommodation in April at the large tech-entertainment company where she works, which she described as progressive. She argued that using AI did not align with her religious beliefs because of environmental and ethical concerns. Maus was granted the exemption in May, before the pope’s AI remarks. “I’m writing my code and reviewing my code by hand, which seems crazy to say,” Maus told Business Insider. “Just two years ago, how else would you do it?”
Maus is unlikely to be the only person seeking a similar accommodation as companies increasingly invest in AI and push, sometimes even mandate, employees to use the technology. In the U.S., the share of employees who say they use AI at least a few times a year at work has nearly doubled from 21% to 40% in 2025, according to Gallup.
Now, the pope’s remarks and official theological document could give some workers a stronger argument. “In the era of artificial intelligence, when human dignity is threatened by new forms of dehumanization, ours is the pressing duty to remain profoundly human,” the pope wrote in his 43,000-word encyclical titled Magnifica Humanitas, published last month. He wrote that AI is dehumanizing society by reducing “the mystery of the person into data and performance” and called on the tech industry to avoid “the idolatry of profit that sacrifices the weak.”
The pope continued that “a slower pace in adopting AI does not mean opposing progress; instead, it is an exercise of responsible care for the human family.” That call for a slower adoption of AI could be enough for some workers to argue they should not be required to use it on the job. “When he’s speaking, he’s speaking as the pontiff—as a religious figure—so he’s raising these human dignity issues as religious issues, theological issues,” Jonathan Segal, an employment attorney and Duane Morris partner, told HR Brew this month. “I think it is inevitable that some employees will rely on this to say…I can’t use AI because it conflicts with a religious belief that I have.” Under Title VII of the Civil Rights Act of 1964, employers are required to make reasonable accommodations for workers whose sincerely held religious beliefs conflict with a work requirement, unless the accommodation creates an undue hardship for the employer.
And it’s not a stretch to think some of these requests could at least get serious consideration. Just a few months ago, Rex Healthcare agreed to pay $150,000 to settle a lawsuit from the U.S. Equal Employment Opportunity Commission accusing the company of unlawfully denying a remote employee’s request to be exempted from its mandatory COVID-19 vaccine policy over religious beliefs. “I think this opens a door—or it’s a little bit of a road map—for employees to raise concerns,” Segal told HR Brew. “What the courts have said—what the EEOC has most definitely said—is that, as the general proposition, we shouldn’t question the legitimacy [of] sincerely held religious beliefs.” #Popes #Warning #Workers #Seek #Religious #ExemptionsAI,Pope Leo XIV,work")
Post Comment