A secretive AI lab founded by serial entrepreneur Brett Adcock shared new details about what it believes is a novel marriage of model-building and hardware design that will change how humans interact with intelligent software.
The company said in a statement it would design multi-modal end-to-end models, their hardware, and their interfaces in tandem to deliver a “seamless end-to-end personal intelligence product.” The system will have a persistent memory of your life and can listen, see, and interact with the world in real time.
How that will be executed remains unclear outside the company, but Hark’s ambition is representative of Silicon Valley’s ongoing hunt for the killer app that will make AI a desired consumer product, not features kludged dubiously into existing digital platforms.
“My view is simple: today’s AI models aren’t nearly intelligent enough, they feel quite dumb, and the devices we use to access them are fundamentally pre-AI,” Adcock wrote in a January internal memo shared with TechCrunch. “We’re moving toward a world that looks more like sci-fi characters Jarvis or Her, with systems that anticipate, adapt, and genuinely care about the people using them.”
Details are intentionally sparse, but Hark points to Director of Design Abidur Chowdhury as a key hire. Previously an industrial designer at Apple credited with leading the design team behind the iPhone Air and other recent models, London-born Chowdhury left last fall after meeting with Adcock and buying into his vision for updating the way humans automate their lives.
In an exclusive interview with TechCrunch, Chowdhury declined repeated invitations to spill the beans on Hark’s roadmap, only saying that the public can anticipate a first release of the company’s AI models this summer. Asked about different approaches to working and living alongside AI, the designer did offer a few clues.
“What was very clear for me at the time is that the world is clearly changing, but we’re using the same devices…everything’s been designed around these existing platforms,” Chowdhury told. “Very few people are really going after what the future is. There’s so much that we could be doing if intelligence was at the base layer of everything we touched instead of becoming an app or a website at that upper layer.”
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Chowdhury points to the awkwardness of everyday tasks of filling out forms, sharing information between devices, or the mundane tasks of booking travel or planning home renovation.
“Those are entire evenings of time where I have to plan…the anxiety of, you know, I spend my work day thinking about this in the back of my head, oh, I have to do this,” Chowdhury said. “We genuinely believe that all of the small tasks that pile up to be kind of gargantuan things today can be sort of automated from our lives.”
Chowdhury says the company knows what it is building, but can’t yet say how users will experience it. His comments suggest that wearables, like Meta’s Glasses, seem unlikely.
“I’m not the biggest believer in a lot of the wearable AI platforms that people are talking about right now,” Chowdhury said. “I don’t think it’s appropriate to put a layer between humanity and the interfaces we use in the world. I have similar discomfort with pins, or that kind of stuff that is going around with cameras.”
When generative AI first arrived on the scene, Chowdhury at first saw it as a flash in the pan, but successive generations of models convinced him that it would change his work. Hark, the word, means to pay attention, which Chowdhury says offers a thoughtful framing for the company’s mission.
“Traditional user experience always is about finding the simplest thing for everyone,” he told TechCrunch. “The future user experience will be finding the right thing for each individual. And I believe that can happen. But it requires a lot of work.”
The focus on elegance and simplicity for users echoes the high points of Apple’s product design, and naturally brings to mind Jony Ive, the legendary former Apple designer who is now developing AI native-hardware at OpenAI. A comparison that a Hark’s spokesperson declined to explore.
Another parallel that comes to mind is how Elon Musk’s xAI work on advanced models dovetails with Tesla’s work on autonomous vehicles and humanoid robots.
There is similar corporate synergy between Adcock’s humanoid robotics company Figure and the new AI labs. Hark’s models are already being trained on Figure’s robots, although it is not clear to what end. A person familiar with the companies’ plans says there is no intention to combine them.
Hark employs 45 engineers and designers, including former Meta AI researchers and designers from Apple and Tesla, all of whom are working on the same campus that hosts Adcock’s other companies. Hark expects to begin using a new cluster of thousands of NVIDIA GPUs in April.
Now Hark, backed by $100 million in personal seed money from Adock, will join the scramble for talent as the world’s biggest companies try to figure out the format that brings deep learning models into daily life — and at a time when frustration with the existing models for digital life is hitting a fever pitch.
“It just feels like there’s an opportunity for better, and I’ve not felt like that since the iPhone came up,” Chowdhury said.
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![‘Alice in Borderland: Retry’ Makes Up For the Netflix Series Reheating ‘Squid Game’ Nachos
Not to pick at an irritated scab, but when the eighth and final season of Game of Thrones… happened… I, a fan of the series via the show, naively assumed all author George R.R. Martin had to do was pen a different bookend to the series to recover all the lost goodwill of the series. Little did I know that was a touchy subject among book-readers who’ve been tortured by the author’s perpetual procrastination for years. Condolences. While the same scenario isn’t fully analogous with what’s happened with Netflix’s live-action Alice in Borderland TV show and VIZ Media’s English manga release of the series’ extended epilogue, Alice in Borderland: Retry, the manga more than retroactively makes up for the huge disappointment I felt witnessing the show I loved go full Squid Game in the worst way possible in its final season. [embed]https://www.youtube.com/watch?v=49_44FFKZ1M[/embed] Alice in Borderland is a cutting series in which a man named Arisu gets trapped in a sci-fi death game where a group of sequestered survivors must compete in a litany of challenges in an abandoned city. Think Gantz meets Kaiji. Its rules are cruel, but never completely ass-pull, with players logically outfoxing each other to win games lest a laser from the sky punch them through the top of their heads.
The show was so good I didn’t realize it was based on a manga by Haro Aso (Zom 100: Bucketlist of the Dead) that was also adapted into an anime—a fact that speaks to its overall quality in a sea of lackluster live-action Netflix projects. And for two seasons it came and went, adapting that story prior to Squid Game mania and, subsequently, in the throes of its pop culture takeover. That is, until a third season was released last year, ripping Arisu and his lover Usagi from their peaceful lives post-death games and throwing them back into the fray like a kid with a magnifying glass looming over an ant hill.
[embed]https://www.youtube.com/watch?v=_8p6YkEPVco[/embed] I was rocking with the series for a bit despite the show clearly making stuff up as it went along until it committed the tacky, cardinal sin of copying what Squid Game’s third season did in its final moments, desperately sequel-baiting itself by asking the question no one was curious about in a stinger: What if it took place in America? May that answer never come because of the road it took to tarnish the show’s reputation. As far as I’m concerned, there was no third season. Alice in Borderland Retry is now available in print and digital! Read a free preview: https://t.co/OJcjm9wliH pic.twitter.com/8iqGzwjTIV — VIZ Media (@VIZMedia) July 21, 2026 So imagine my surprise to find that Viz Media’s recently released localization of Aso’s 2020 epilogue manga to the series, set 10 years after its conclusion, would retroactively act as a remedy to the Netflix series’ final season I wish I could wipe from my mind palace. The manga starts out almost exactly the same as the third season of the Netflix series (duh, the manga came out first), with Arisu going from a NEET to a psychologist and Usagi expecting their first child. That’s the last thing similar between the two.
Unlike the Netflix series’ contrived reasoning to get everyone back into the games, Arisu winds up in the games for a pretty simple reason. He and five other participants get hit by a billboard and wind up in the Borderlands. If you’ve watched the show or read the manga, this inciting incident is far from the cataclysmic events that send Arisu to the Borderlands the first time around, but what it lacks in spectacle, it more than makes up for in the challenge that awaits them. In contrast to the more-is-more inventiveness of the Netflix series’ games in its final season, Arisu and company only have to play one game, which is essentially musical chairs but for keeps. Despite the simplicity of the game, the stakes of the 300+ page epilogue far exceed those of the Netflix series, where its collective of players, composed of an insurance employee, a nursery school teacher, an emergency room nurse, a doctor, and an unemployed man, have to debate whose life matters more. [embed]https://www.youtube.com/watch?v=Dq2p_B5MD0c[/embed] It’s rare that manga get a chance to reach a conclusion without getting the axe, and just as rare for series on an indefinite hiatus to start back up regardless of whether a creator is healthy, willing, and able to spin more narrative yarn years after the fact. Which begs the question whether the juice is worth the squeeze to loop back to a series that’s already over. Evidently, I wasn’t the only one in doubt of what, if anything, could be gained from revisiting a series whose manga concluded pretty succinctly. Aso had his doubts too, which he lays bare near the midpoint of the manga, writing the following:
It’s been ten years since I started working on Alice in Borderland. Like Arisu, I didn’t want to ever revisit a horrifying world like Borderland, but I was given the opportunity to write a sequel and I just couldn’t pass it up. What does it mean to live? What do our lives mean? Now, at 40 years old, I want to retry answering these questions. While its game is a deceptively simple one, a fatal road of agony, betrayal, and second-guessing the inherent good in the human spirit left me in awe as I flipped through its pages and found that Aso still had it in him to concoct an intense, not-so-unwinnable death game, and that what he had to say serves as a footnote to a series that’s more than earned its place in the pantheon of death game narratives. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Alice #Borderland #Retry #Netflix #Series #Reheating #Squid #Game #NachosAlice in Borderland,Manga,Netflix,Viz Media ‘Alice in Borderland: Retry’ Makes Up For the Netflix Series Reheating ‘Squid Game’ Nachos
Not to pick at an irritated scab, but when the eighth and final season of Game of Thrones… happened… I, a fan of the series via the show, naively assumed all author George R.R. Martin had to do was pen a different bookend to the series to recover all the lost goodwill of the series. Little did I know that was a touchy subject among book-readers who’ve been tortured by the author’s perpetual procrastination for years. Condolences. While the same scenario isn’t fully analogous with what’s happened with Netflix’s live-action Alice in Borderland TV show and VIZ Media’s English manga release of the series’ extended epilogue, Alice in Borderland: Retry, the manga more than retroactively makes up for the huge disappointment I felt witnessing the show I loved go full Squid Game in the worst way possible in its final season. [embed]https://www.youtube.com/watch?v=49_44FFKZ1M[/embed] Alice in Borderland is a cutting series in which a man named Arisu gets trapped in a sci-fi death game where a group of sequestered survivors must compete in a litany of challenges in an abandoned city. Think Gantz meets Kaiji. Its rules are cruel, but never completely ass-pull, with players logically outfoxing each other to win games lest a laser from the sky punch them through the top of their heads.
The show was so good I didn’t realize it was based on a manga by Haro Aso (Zom 100: Bucketlist of the Dead) that was also adapted into an anime—a fact that speaks to its overall quality in a sea of lackluster live-action Netflix projects. And for two seasons it came and went, adapting that story prior to Squid Game mania and, subsequently, in the throes of its pop culture takeover. That is, until a third season was released last year, ripping Arisu and his lover Usagi from their peaceful lives post-death games and throwing them back into the fray like a kid with a magnifying glass looming over an ant hill.
[embed]https://www.youtube.com/watch?v=_8p6YkEPVco[/embed] I was rocking with the series for a bit despite the show clearly making stuff up as it went along until it committed the tacky, cardinal sin of copying what Squid Game’s third season did in its final moments, desperately sequel-baiting itself by asking the question no one was curious about in a stinger: What if it took place in America? May that answer never come because of the road it took to tarnish the show’s reputation. As far as I’m concerned, there was no third season. Alice in Borderland Retry is now available in print and digital! Read a free preview: https://t.co/OJcjm9wliH pic.twitter.com/8iqGzwjTIV — VIZ Media (@VIZMedia) July 21, 2026 So imagine my surprise to find that Viz Media’s recently released localization of Aso’s 2020 epilogue manga to the series, set 10 years after its conclusion, would retroactively act as a remedy to the Netflix series’ final season I wish I could wipe from my mind palace. The manga starts out almost exactly the same as the third season of the Netflix series (duh, the manga came out first), with Arisu going from a NEET to a psychologist and Usagi expecting their first child. That’s the last thing similar between the two.
Unlike the Netflix series’ contrived reasoning to get everyone back into the games, Arisu winds up in the games for a pretty simple reason. He and five other participants get hit by a billboard and wind up in the Borderlands. If you’ve watched the show or read the manga, this inciting incident is far from the cataclysmic events that send Arisu to the Borderlands the first time around, but what it lacks in spectacle, it more than makes up for in the challenge that awaits them. In contrast to the more-is-more inventiveness of the Netflix series’ games in its final season, Arisu and company only have to play one game, which is essentially musical chairs but for keeps. Despite the simplicity of the game, the stakes of the 300+ page epilogue far exceed those of the Netflix series, where its collective of players, composed of an insurance employee, a nursery school teacher, an emergency room nurse, a doctor, and an unemployed man, have to debate whose life matters more. [embed]https://www.youtube.com/watch?v=Dq2p_B5MD0c[/embed] It’s rare that manga get a chance to reach a conclusion without getting the axe, and just as rare for series on an indefinite hiatus to start back up regardless of whether a creator is healthy, willing, and able to spin more narrative yarn years after the fact. Which begs the question whether the juice is worth the squeeze to loop back to a series that’s already over. Evidently, I wasn’t the only one in doubt of what, if anything, could be gained from revisiting a series whose manga concluded pretty succinctly. Aso had his doubts too, which he lays bare near the midpoint of the manga, writing the following:
It’s been ten years since I started working on Alice in Borderland. Like Arisu, I didn’t want to ever revisit a horrifying world like Borderland, but I was given the opportunity to write a sequel and I just couldn’t pass it up. What does it mean to live? What do our lives mean? Now, at 40 years old, I want to retry answering these questions. While its game is a deceptively simple one, a fatal road of agony, betrayal, and second-guessing the inherent good in the human spirit left me in awe as I flipped through its pages and found that Aso still had it in him to concoct an intense, not-so-unwinnable death game, and that what he had to say serves as a footnote to a series that’s more than earned its place in the pantheon of death game narratives. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Alice #Borderland #Retry #Netflix #Series #Reheating #Squid #Game #NachosAlice in Borderland,Manga,Netflix,Viz Media](https://gizmodo.com/app/uploads/2026/07/Alice-in-Borderland-1280x853.jpg)
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