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Microsoft taps India’s Varaha for durable carbon removal offtake | TechCrunch

Microsoft taps India’s Varaha for durable carbon removal offtake | TechCrunch

Microsoft has signed a deal with Indian startup Varaha to buy more than 100,000 tons of carbon dioxide removal credits over the next three years, through 2029, expanding its portfolio of carbon removal projects as the tech giant scales up AI and cloud operations.

The project will turn cotton crop waste, which is often burned after harvest, into biochar — a charcoal-like material that can be added to soil, storing carbon for long periods while also helping reduce air pollution from open-field burning. It will initially focus on the western Indian state of Maharashtra and involve around 40,000–45,000 smallholder farmers.

The agreement comes as large corporations, including Microsoft, ramp up spending on carbon removal — projects designed to physically remove carbon dioxide from the air. The Redmond-based software maker is working toward its goal of becoming carbon-negative by 2030. However, Microsoft’s total greenhouse gas emissions rose 23.4% in fiscal year 2024 from a 2020 baseline, primarily driven by value-chain emissions linked to its growing cloud and AI business. Microsoft has not yet reported on its carbon progress for 2025.

With the rapid expansion of AI operations, energy use and emissions are rising, pushing companies to look beyond the U.S. for carbon removal projects that can take carbon dioxide out of the atmosphere. India has increasingly emerged as an attractive market for such projects because of its large volumes of agricultural waste and the scale of its farming economy.

Varaha will develop 18 industrial reactors that will operate for 15 years, with a total projected removal volume exceeding 2 million tons of carbon dioxide over the project’s lifetime, the companies said in a statement on Thursday.

One of the biggest gaps in carbon removal markets is not just installing equipment to produce biochar, but running projects reliably and navigating a stringent process to issue credits. Varaha’s ability to deliver credits at scale helped it emerge as the world’s second-largest player in durable carbon deliveries and drew Microsoft’s attention, co-founder and CEO Madhur Jain said in an interview.

A Farmer spreading Biochar in their farm to enhance soil qualityImage Credits:Varaha

Microsoft’s requirements for digital monitoring, reporting, and verification meant Varaha had to build bespoke systems in-house, Jain told TechCrunch, adding that working with tens of thousands of smallholder farmers in India makes tracking and logistics far more complex than biochar projects in the U.S. or Europe that rely on biomass concentrated at a single industrial site.

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“More than 30% of our team has worked in agriculture,” Jain said, adding that the experience has helped Varaha design systems that work on the ground with farmers.

The project’s first reactor will be located next to Varaha’s 52-acre cotton research farm in Maharashtra, where the startup works with farmers to test practices such as applying biochar to soil under real-world conditions. The startup plans to scale up to 18 reactors across India’s cotton-growing belt under Microsoft’s commitment.

Varaha has rapidly scaled its biochar operations over the past year, Jain said. In 2025, it processed about 240,000 tons of biomass, producing roughly 55,000–56,000 tons of biochar and generating around 115,000 credits, up from around 15,000–18,000 a year earlier, he added.

The startup expects volumes to rise further as new contracts kick in, with Jain saying it aims to at least double its 2025 throughput in 2026 to around half a million tons of biomass and close to 250,000 tons of carbon sequestered.

Currently, Varaha has 20 projects in total across India, Nepal, and Bangladesh — 14 in advanced stages and another six in early stages — spanning regenerative agriculture, biochar, agroforestry, and enhanced rock weathering and works with around 150,000 farmers. These projects have the potential to sequester about 1 billion tons of carbon dioxide over lifetimes ranging from 15 to 40 years, Jain said.

A Gassifer to convert biomass into biocharImage Credits:Varaha

Beyond carbon credits, the latest project aims to reduce open burning of cotton stalks, which contributes to seasonal air pollution in parts of India, while returning biochar to farms to improve soil health and reduce dependence on chemical fertilizers.

“This offtake agreement broadens the diversity of Microsoft’s carbon removal portfolio with Varaha’s biochar project design that is both scalable and durable,” said Phil Goodman, Microsoft’s CDR program director, in a prepared statement.

While the Varaha deal highlights Microsoft’s push to diversify its carbon removal portfolio, the volumes remain small compared with its overall footprint, as the software giant reported (PDF) total greenhouse gas emissions of 15.5 million metric tons of carbon dioxide equivalent in FY2024.

Microsoft contracted for about 22 million metric tons of carbon removals in FY2024 as part of its carbon-negative strategy. In recent months, Microsoft has signed a string of large carbon removal agreements. These include backing AtmosClear’s Louisiana project to remove 6.75 million metric tons of carbon dioxide over 15 years, and agreeing to buy 3.6 million carbon removal credits from a biofuels plant in Louisiana owned by C2X.

Like Microsoft, Google has also been signing carbon removal deals as the rapid AI advancements push up energy use and emissions. Google agreed to buy 100,000 tons of carbon removal credits from Varaha in January 2025, as its largest biochar deal.

Since its inception in 2022, Varaha has raised around $50 million across different instruments. The startup counts RTP Global, Omnivore, Orios Venture Partners, IMC Pan Asia Alliance Group’s Octave Wellbeing Economy Fund, and Japan’s Norinchukin Bank among its backers. In November, Mirova — a French climate-focused investment firm backed by Kering and other corporate investors — invested $30.5 million in Varaha to expand its regenerative farming program.

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#Microsoft #taps #Indias #Varaha #durable #carbon #removal #offtake #TechCrunch

wired earbuds enjoying all of the shine. A yearning for wired audio is bringing its good friend along for the ride: the king of all things MP3. The one, the only, the iPod.

That’s right, the iPod is f*cking back. Not in an official sense, of course—it was discontinued officially in 2022—but it’s back in a very unofficial capacity. By nostalgia’s standards, the iPod is relevant once more, and you’ve probably got your phone (or the icky apps in it) to thank for that.

Okay, but how “back” is it?

The iPod is pretty back, to be honest. As the AP notes, secondhand sites like eBay are basically loaded with listings for used iPods, and on a more empirical level, Back Market, which also sells used and refurbished electronics, tells the AP that used iPod sales jumped 48% since 2024.

Anecdotally, I’ve been seeing the iPod everywhere, not just in a literal sense, but in a spiritual one. As I’ve written about before, digital audio players (DAPs) are seemingly a real category again, and new DAPs come in all shapes and sizes. There are DAPs shaped like cassette players, big utilitarian rectangles, and tiny little MP3-playing hunks of plastic. None of them has the iPod’s iconic click wheel, of course, but the spirit that the iPod helped popularize is still there. It’s a dedicated device that carries your music and almost nothing more.

The World Is Basically Begging for Another iPod
                Audio nostalgia is a thing right now, and it’s not just wired earbuds enjoying all of the shine. A yearning for wired audio is bringing its good friend along for the ride: the king of all things MP3. The one, the only, the iPod. That’s right, the iPod is f*cking back. Not in an official sense, of course—it was discontinued officially in 2022—but it’s back in a very unofficial capacity. By nostalgia’s standards, the iPod is relevant once more, and you’ve probably got your phone (or the icky apps in it) to thank for that.

 Okay, but how “back” is it? The iPod is pretty back, to be honest. As the AP notes, secondhand sites like eBay are basically loaded with listings for used iPods, and on a more empirical level, Back Market, which also sells used and refurbished electronics, tells the AP that used iPod sales jumped 48% since 2024. Anecdotally, I’ve been seeing the iPod everywhere, not just in a literal sense, but in a spiritual one. As I’ve written about before, digital audio players (DAPs) are seemingly a real category again, and new DAPs come in all shapes and sizes. There are DAPs shaped like cassette players, big utilitarian rectangles, and tiny little MP3-playing hunks of plastic. None of them has the iPod’s iconic click wheel, of course, but the spirit that the iPod helped popularize is still there. It’s a dedicated device that carries your music and almost nothing more. © Mario Tama / Getty Images On a more iPod-specific note, there are also people trying to replicate the iPod experience on your phone, like this guy building an iPod maker. Or how about people marrying AirPods Max with an iPod—wires and all. It’s even inspiring new products, like this upcoming AI gadget from two ex-Apple employees who tell Wired that the iPod Shuffle was a big inspiration design-wise. Those are all just window dressing, though, compared to the loads of people who actually bother to refurbish iPods, whether for personal use, resale, or because they’re nostalgic about the days when you could walk around listening to music without your phone delivering stress-inducing emails.

 None of this interest in iPods is brand new, by any means—people have been modding iPods or selling them secondhand for a while now, but it feels as though it’s reached a tipping point. It’s hard to pinpoint why exactly iPods feel more relevant than ever, but nostalgia doesn’t quite cover it.

 There’s also the Spotify of it all. Remember owning stuff? There’s no denying that nostalgia is a driving force in the iPod’s renewed relevance. Gen Z in particular has zeroed in on the early-2000s for inspiration, whether in fashion or tech, and there’s not a more iconic gadget from the early aughts than the iPod. According to Anshel Sag, a tech analyst for Moor Insights & Strategy, renewed interest in the iPod has been a long time coming. For one, Sag says there’s a resurgence in interest in wired earbuds, specifically EarPods, Apple’s wired earbuds that predate AirPods. Not only are they cheap, but they also deliver much higher fidelity than lots of wireless earbuds you can buy, even in the midrange.

 Then there’s the comeback of formats like vinyl and CDs, which have helped to create more interest in the idea of owning music as opposed to just borrowing it through a streaming service. Owning things! Remember that? It’s that last part, streaming, that feels particularly potent, though. As convenient as streaming music is, people have felt the slow creep of subscriptions on their wallets, and Spotify is a part of that. In January, Spotify raised its prices once again, this time reaching  a month. For context, in 2023, subscription fees rose from .99 to .99, and again in 2024 from .99 to .99. Apple Music is more affordable, but not by much at  per month.

 It’s been a slow turn of the dial, but coupled with the weight of other streaming services, the burden is palpable. And how does one deal with that burden? By opting out, of course. © Cate Gillon / Staff “I think people are evaluating all their streaming services, whether it’s music or TV or movies…because the price has ballooned,” Sag told Gizmodo. “Every time a service goes up in price, they become hyperaware of all the streaming services they’re paying for, and that includes music.

 Sag also says that the younger generation is also more aware of how artists make money and how much of a cut they get from streaming services. “They might not want to actually pay for the streaming service because they don’t think the artists are getting what they deserve and might otherwise just pay for the music directly from the artist and put it on their iPod, or whatever their choice of music player is.” As others have covered, it’s impossible to discount the ripple effects from the backlash against phones when it comes to nostalgic gadgets like iPods. There’s a yearning for phone-free experiences, and iPods deliver that. Sag notes that there’s also independence with gadgets like iPods or CDs and vinyl that appeals to those (particularly Gen Z) who feel bereft of things to hold onto. “There’s a demand for something that isn’t tied to a streaming connection that always sounds good, no matter where you are—and you’re in control of the experience,” Sag says. “And that’s why I think stuff like iPods is having a bit of a comeback.”

 Mostly, it’s what Sag calls “a perfect storm.” There’s no one answer to why iPods are back, and whether our love of them ever left is debatable, but somehow they do feel magnetic again. We’ll probably not live to see the day when new iPods exist, getting churned out of Foxconn like the next iPhone, but that’s for the best. They’d probably just have Apple Music on them anyway.      #World #Basically #Begging #iPodApple,audio,iPod
© Mario Tama / Getty Images

On a more iPod-specific note, there are also people trying to replicate the iPod experience on your phone, like this guy building an iPod maker. Or how about people marrying AirPods Max with an iPod—wires and all. It’s even inspiring new products, like this upcoming AI gadget from two ex-Apple employees who tell Wired that the iPod Shuffle was a big inspiration design-wise. Those are all just window dressing, though, compared to the loads of people who actually bother to refurbish iPods, whether for personal use, resale, or because they’re nostalgic about the days when you could walk around listening to music without your phone delivering stress-inducing emails.

None of this interest in iPods is brand new, by any means—people have been modding iPods or selling them secondhand for a while now, but it feels as though it’s reached a tipping point. It’s hard to pinpoint why exactly iPods feel more relevant than ever, but nostalgia doesn’t quite cover it.

There’s also the Spotify of it all.

Remember owning stuff?

There’s no denying that nostalgia is a driving force in the iPod’s renewed relevance. Gen Z in particular has zeroed in on the early-2000s for inspiration, whether in fashion or tech, and there’s not a more iconic gadget from the early aughts than the iPod.

According to Anshel Sag, a tech analyst for Moor Insights & Strategy, renewed interest in the iPod has been a long time coming. For one, Sag says there’s a resurgence in interest in wired earbuds, specifically EarPods, Apple’s wired earbuds that predate AirPods. Not only are they cheap, but they also deliver much higher fidelity than lots of wireless earbuds you can buy, even in the midrange.

Then there’s the comeback of formats like vinyl and CDs, which have helped to create more interest in the idea of owning music as opposed to just borrowing it through a streaming service. Owning things! Remember that?

It’s that last part, streaming, that feels particularly potent, though. As convenient as streaming music is, people have felt the slow creep of subscriptions on their wallets, and Spotify is a part of that. In January, Spotify raised its prices once again, this time reaching $13 a month. For context, in 2023, subscription fees rose from $9.99 to $10.99, and again in 2024 from $10.99 to $11.99. Apple Music is more affordable, but not by much at $11 per month.

It’s been a slow turn of the dial, but coupled with the weight of other streaming services, the burden is palpable. And how does one deal with that burden? By opting out, of course.

New Ipod Launch
© Cate Gillon / Staff

“I think people are evaluating all their streaming services, whether it’s music or TV or movies…because the price has ballooned,” Sag told Gizmodo. “Every time a service goes up in price, they become hyperaware of all the streaming services they’re paying for, and that includes music.

Sag also says that the younger generation is also more aware of how artists make money and how much of a cut they get from streaming services. “They might not want to actually pay for the streaming service because they don’t think the artists are getting what they deserve and might otherwise just pay for the music directly from the artist and put it on their iPod, or whatever their choice of music player is.”

As others have covered, it’s impossible to discount the ripple effects from the backlash against phones when it comes to nostalgic gadgets like iPods. There’s a yearning for phone-free experiences, and iPods deliver that. Sag notes that there’s also independence with gadgets like iPods or CDs and vinyl that appeals to those (particularly Gen Z) who feel bereft of things to hold onto.

“There’s a demand for something that isn’t tied to a streaming connection that always sounds good, no matter where you are—and you’re in control of the experience,” Sag says. “And that’s why I think stuff like iPods is having a bit of a comeback.”

Mostly, it’s what Sag calls “a perfect storm.” There’s no one answer to why iPods are back, and whether our love of them ever left is debatable, but somehow they do feel magnetic again. We’ll probably not live to see the day when new iPods exist, getting churned out of Foxconn like the next iPhone, but that’s for the best. They’d probably just have Apple Music on them anyway.

#World #Basically #Begging #iPodApple,audio,iPod">The World Is Basically Begging for Another iPod
                Audio nostalgia is a thing right now, and it’s not just wired earbuds enjoying all of the shine. A yearning for wired audio is bringing its good friend along for the ride: the king of all things MP3. The one, the only, the iPod. That’s right, the iPod is f*cking back. Not in an official sense, of course—it was discontinued officially in 2022—but it’s back in a very unofficial capacity. By nostalgia’s standards, the iPod is relevant once more, and you’ve probably got your phone (or the icky apps in it) to thank for that.

 Okay, but how “back” is it? The iPod is pretty back, to be honest. As the AP notes, secondhand sites like eBay are basically loaded with listings for used iPods, and on a more empirical level, Back Market, which also sells used and refurbished electronics, tells the AP that used iPod sales jumped 48% since 2024. Anecdotally, I’ve been seeing the iPod everywhere, not just in a literal sense, but in a spiritual one. As I’ve written about before, digital audio players (DAPs) are seemingly a real category again, and new DAPs come in all shapes and sizes. There are DAPs shaped like cassette players, big utilitarian rectangles, and tiny little MP3-playing hunks of plastic. None of them has the iPod’s iconic click wheel, of course, but the spirit that the iPod helped popularize is still there. It’s a dedicated device that carries your music and almost nothing more. © Mario Tama / Getty Images On a more iPod-specific note, there are also people trying to replicate the iPod experience on your phone, like this guy building an iPod maker. Or how about people marrying AirPods Max with an iPod—wires and all. It’s even inspiring new products, like this upcoming AI gadget from two ex-Apple employees who tell Wired that the iPod Shuffle was a big inspiration design-wise. Those are all just window dressing, though, compared to the loads of people who actually bother to refurbish iPods, whether for personal use, resale, or because they’re nostalgic about the days when you could walk around listening to music without your phone delivering stress-inducing emails.

 None of this interest in iPods is brand new, by any means—people have been modding iPods or selling them secondhand for a while now, but it feels as though it’s reached a tipping point. It’s hard to pinpoint why exactly iPods feel more relevant than ever, but nostalgia doesn’t quite cover it.

 There’s also the Spotify of it all. Remember owning stuff? There’s no denying that nostalgia is a driving force in the iPod’s renewed relevance. Gen Z in particular has zeroed in on the early-2000s for inspiration, whether in fashion or tech, and there’s not a more iconic gadget from the early aughts than the iPod. According to Anshel Sag, a tech analyst for Moor Insights & Strategy, renewed interest in the iPod has been a long time coming. For one, Sag says there’s a resurgence in interest in wired earbuds, specifically EarPods, Apple’s wired earbuds that predate AirPods. Not only are they cheap, but they also deliver much higher fidelity than lots of wireless earbuds you can buy, even in the midrange.

 Then there’s the comeback of formats like vinyl and CDs, which have helped to create more interest in the idea of owning music as opposed to just borrowing it through a streaming service. Owning things! Remember that? It’s that last part, streaming, that feels particularly potent, though. As convenient as streaming music is, people have felt the slow creep of subscriptions on their wallets, and Spotify is a part of that. In January, Spotify raised its prices once again, this time reaching  a month. For context, in 2023, subscription fees rose from .99 to .99, and again in 2024 from .99 to .99. Apple Music is more affordable, but not by much at  per month.

 It’s been a slow turn of the dial, but coupled with the weight of other streaming services, the burden is palpable. And how does one deal with that burden? By opting out, of course. © Cate Gillon / Staff “I think people are evaluating all their streaming services, whether it’s music or TV or movies…because the price has ballooned,” Sag told Gizmodo. “Every time a service goes up in price, they become hyperaware of all the streaming services they’re paying for, and that includes music.

 Sag also says that the younger generation is also more aware of how artists make money and how much of a cut they get from streaming services. “They might not want to actually pay for the streaming service because they don’t think the artists are getting what they deserve and might otherwise just pay for the music directly from the artist and put it on their iPod, or whatever their choice of music player is.” As others have covered, it’s impossible to discount the ripple effects from the backlash against phones when it comes to nostalgic gadgets like iPods. There’s a yearning for phone-free experiences, and iPods deliver that. Sag notes that there’s also independence with gadgets like iPods or CDs and vinyl that appeals to those (particularly Gen Z) who feel bereft of things to hold onto. “There’s a demand for something that isn’t tied to a streaming connection that always sounds good, no matter where you are—and you’re in control of the experience,” Sag says. “And that’s why I think stuff like iPods is having a bit of a comeback.”

 Mostly, it’s what Sag calls “a perfect storm.” There’s no one answer to why iPods are back, and whether our love of them ever left is debatable, but somehow they do feel magnetic again. We’ll probably not live to see the day when new iPods exist, getting churned out of Foxconn like the next iPhone, but that’s for the best. They’d probably just have Apple Music on them anyway.      #World #Basically #Begging #iPodApple,audio,iPod

enjoying all of the shine. A yearning for wired audio is bringing its good friend along for the ride: the king of all things MP3. The one, the only, the iPod.

That’s right, the iPod is f*cking back. Not in an official sense, of course—it was discontinued officially in 2022—but it’s back in a very unofficial capacity. By nostalgia’s standards, the iPod is relevant once more, and you’ve probably got your phone (or the icky apps in it) to thank for that.

Okay, but how “back” is it?

The iPod is pretty back, to be honest. As the AP notes, secondhand sites like eBay are basically loaded with listings for used iPods, and on a more empirical level, Back Market, which also sells used and refurbished electronics, tells the AP that used iPod sales jumped 48% since 2024.

Anecdotally, I’ve been seeing the iPod everywhere, not just in a literal sense, but in a spiritual one. As I’ve written about before, digital audio players (DAPs) are seemingly a real category again, and new DAPs come in all shapes and sizes. There are DAPs shaped like cassette players, big utilitarian rectangles, and tiny little MP3-playing hunks of plastic. None of them has the iPod’s iconic click wheel, of course, but the spirit that the iPod helped popularize is still there. It’s a dedicated device that carries your music and almost nothing more.

The World Is Basically Begging for Another iPod
                Audio nostalgia is a thing right now, and it’s not just wired earbuds enjoying all of the shine. A yearning for wired audio is bringing its good friend along for the ride: the king of all things MP3. The one, the only, the iPod. That’s right, the iPod is f*cking back. Not in an official sense, of course—it was discontinued officially in 2022—but it’s back in a very unofficial capacity. By nostalgia’s standards, the iPod is relevant once more, and you’ve probably got your phone (or the icky apps in it) to thank for that.

 Okay, but how “back” is it? The iPod is pretty back, to be honest. As the AP notes, secondhand sites like eBay are basically loaded with listings for used iPods, and on a more empirical level, Back Market, which also sells used and refurbished electronics, tells the AP that used iPod sales jumped 48% since 2024. Anecdotally, I’ve been seeing the iPod everywhere, not just in a literal sense, but in a spiritual one. As I’ve written about before, digital audio players (DAPs) are seemingly a real category again, and new DAPs come in all shapes and sizes. There are DAPs shaped like cassette players, big utilitarian rectangles, and tiny little MP3-playing hunks of plastic. None of them has the iPod’s iconic click wheel, of course, but the spirit that the iPod helped popularize is still there. It’s a dedicated device that carries your music and almost nothing more. © Mario Tama / Getty Images On a more iPod-specific note, there are also people trying to replicate the iPod experience on your phone, like this guy building an iPod maker. Or how about people marrying AirPods Max with an iPod—wires and all. It’s even inspiring new products, like this upcoming AI gadget from two ex-Apple employees who tell Wired that the iPod Shuffle was a big inspiration design-wise. Those are all just window dressing, though, compared to the loads of people who actually bother to refurbish iPods, whether for personal use, resale, or because they’re nostalgic about the days when you could walk around listening to music without your phone delivering stress-inducing emails.

 None of this interest in iPods is brand new, by any means—people have been modding iPods or selling them secondhand for a while now, but it feels as though it’s reached a tipping point. It’s hard to pinpoint why exactly iPods feel more relevant than ever, but nostalgia doesn’t quite cover it.

 There’s also the Spotify of it all. Remember owning stuff? There’s no denying that nostalgia is a driving force in the iPod’s renewed relevance. Gen Z in particular has zeroed in on the early-2000s for inspiration, whether in fashion or tech, and there’s not a more iconic gadget from the early aughts than the iPod. According to Anshel Sag, a tech analyst for Moor Insights & Strategy, renewed interest in the iPod has been a long time coming. For one, Sag says there’s a resurgence in interest in wired earbuds, specifically EarPods, Apple’s wired earbuds that predate AirPods. Not only are they cheap, but they also deliver much higher fidelity than lots of wireless earbuds you can buy, even in the midrange.

 Then there’s the comeback of formats like vinyl and CDs, which have helped to create more interest in the idea of owning music as opposed to just borrowing it through a streaming service. Owning things! Remember that? It’s that last part, streaming, that feels particularly potent, though. As convenient as streaming music is, people have felt the slow creep of subscriptions on their wallets, and Spotify is a part of that. In January, Spotify raised its prices once again, this time reaching  a month. For context, in 2023, subscription fees rose from .99 to .99, and again in 2024 from .99 to .99. Apple Music is more affordable, but not by much at  per month.

 It’s been a slow turn of the dial, but coupled with the weight of other streaming services, the burden is palpable. And how does one deal with that burden? By opting out, of course. © Cate Gillon / Staff “I think people are evaluating all their streaming services, whether it’s music or TV or movies…because the price has ballooned,” Sag told Gizmodo. “Every time a service goes up in price, they become hyperaware of all the streaming services they’re paying for, and that includes music.

 Sag also says that the younger generation is also more aware of how artists make money and how much of a cut they get from streaming services. “They might not want to actually pay for the streaming service because they don’t think the artists are getting what they deserve and might otherwise just pay for the music directly from the artist and put it on their iPod, or whatever their choice of music player is.” As others have covered, it’s impossible to discount the ripple effects from the backlash against phones when it comes to nostalgic gadgets like iPods. There’s a yearning for phone-free experiences, and iPods deliver that. Sag notes that there’s also independence with gadgets like iPods or CDs and vinyl that appeals to those (particularly Gen Z) who feel bereft of things to hold onto. “There’s a demand for something that isn’t tied to a streaming connection that always sounds good, no matter where you are—and you’re in control of the experience,” Sag says. “And that’s why I think stuff like iPods is having a bit of a comeback.”

 Mostly, it’s what Sag calls “a perfect storm.” There’s no one answer to why iPods are back, and whether our love of them ever left is debatable, but somehow they do feel magnetic again. We’ll probably not live to see the day when new iPods exist, getting churned out of Foxconn like the next iPhone, but that’s for the best. They’d probably just have Apple Music on them anyway.      #World #Basically #Begging #iPodApple,audio,iPod
© Mario Tama / Getty Images

On a more iPod-specific note, there are also people trying to replicate the iPod experience on your phone, like this guy building an iPod maker. Or how about people marrying AirPods Max with an iPod—wires and all. It’s even inspiring new products, like this upcoming AI gadget from two ex-Apple employees who tell Wired that the iPod Shuffle was a big inspiration design-wise. Those are all just window dressing, though, compared to the loads of people who actually bother to refurbish iPods, whether for personal use, resale, or because they’re nostalgic about the days when you could walk around listening to music without your phone delivering stress-inducing emails.

None of this interest in iPods is brand new, by any means—people have been modding iPods or selling them secondhand for a while now, but it feels as though it’s reached a tipping point. It’s hard to pinpoint why exactly iPods feel more relevant than ever, but nostalgia doesn’t quite cover it.

There’s also the Spotify of it all.

Remember owning stuff?

There’s no denying that nostalgia is a driving force in the iPod’s renewed relevance. Gen Z in particular has zeroed in on the early-2000s for inspiration, whether in fashion or tech, and there’s not a more iconic gadget from the early aughts than the iPod.

According to Anshel Sag, a tech analyst for Moor Insights & Strategy, renewed interest in the iPod has been a long time coming. For one, Sag says there’s a resurgence in interest in wired earbuds, specifically EarPods, Apple’s wired earbuds that predate AirPods. Not only are they cheap, but they also deliver much higher fidelity than lots of wireless earbuds you can buy, even in the midrange.

Then there’s the comeback of formats like vinyl and CDs, which have helped to create more interest in the idea of owning music as opposed to just borrowing it through a streaming service. Owning things! Remember that?

It’s that last part, streaming, that feels particularly potent, though. As convenient as streaming music is, people have felt the slow creep of subscriptions on their wallets, and Spotify is a part of that. In January, Spotify raised its prices once again, this time reaching $13 a month. For context, in 2023, subscription fees rose from $9.99 to $10.99, and again in 2024 from $10.99 to $11.99. Apple Music is more affordable, but not by much at $11 per month.

It’s been a slow turn of the dial, but coupled with the weight of other streaming services, the burden is palpable. And how does one deal with that burden? By opting out, of course.

New Ipod Launch
© Cate Gillon / Staff

“I think people are evaluating all their streaming services, whether it’s music or TV or movies…because the price has ballooned,” Sag told Gizmodo. “Every time a service goes up in price, they become hyperaware of all the streaming services they’re paying for, and that includes music.

Sag also says that the younger generation is also more aware of how artists make money and how much of a cut they get from streaming services. “They might not want to actually pay for the streaming service because they don’t think the artists are getting what they deserve and might otherwise just pay for the music directly from the artist and put it on their iPod, or whatever their choice of music player is.”

As others have covered, it’s impossible to discount the ripple effects from the backlash against phones when it comes to nostalgic gadgets like iPods. There’s a yearning for phone-free experiences, and iPods deliver that. Sag notes that there’s also independence with gadgets like iPods or CDs and vinyl that appeals to those (particularly Gen Z) who feel bereft of things to hold onto.

“There’s a demand for something that isn’t tied to a streaming connection that always sounds good, no matter where you are—and you’re in control of the experience,” Sag says. “And that’s why I think stuff like iPods is having a bit of a comeback.”

Mostly, it’s what Sag calls “a perfect storm.” There’s no one answer to why iPods are back, and whether our love of them ever left is debatable, but somehow they do feel magnetic again. We’ll probably not live to see the day when new iPods exist, getting churned out of Foxconn like the next iPhone, but that’s for the best. They’d probably just have Apple Music on them anyway.

#World #Basically #Begging #iPodApple,audio,iPod">The World Is Basically Begging for Another iPod

Audio nostalgia is a thing right now, and it’s not just wired earbuds enjoying all of the shine. A yearning for wired audio is bringing its good friend along for the ride: the king of all things MP3. The one, the only, the iPod.

That’s right, the iPod is f*cking back. Not in an official sense, of course—it was discontinued officially in 2022—but it’s back in a very unofficial capacity. By nostalgia’s standards, the iPod is relevant once more, and you’ve probably got your phone (or the icky apps in it) to thank for that.

Okay, but how “back” is it?

The iPod is pretty back, to be honest. As the AP notes, secondhand sites like eBay are basically loaded with listings for used iPods, and on a more empirical level, Back Market, which also sells used and refurbished electronics, tells the AP that used iPod sales jumped 48% since 2024.

Anecdotally, I’ve been seeing the iPod everywhere, not just in a literal sense, but in a spiritual one. As I’ve written about before, digital audio players (DAPs) are seemingly a real category again, and new DAPs come in all shapes and sizes. There are DAPs shaped like cassette players, big utilitarian rectangles, and tiny little MP3-playing hunks of plastic. None of them has the iPod’s iconic click wheel, of course, but the spirit that the iPod helped popularize is still there. It’s a dedicated device that carries your music and almost nothing more.

The World Is Basically Begging for Another iPod
                Audio nostalgia is a thing right now, and it’s not just wired earbuds enjoying all of the shine. A yearning for wired audio is bringing its good friend along for the ride: the king of all things MP3. The one, the only, the iPod. That’s right, the iPod is f*cking back. Not in an official sense, of course—it was discontinued officially in 2022—but it’s back in a very unofficial capacity. By nostalgia’s standards, the iPod is relevant once more, and you’ve probably got your phone (or the icky apps in it) to thank for that.

 Okay, but how “back” is it? The iPod is pretty back, to be honest. As the AP notes, secondhand sites like eBay are basically loaded with listings for used iPods, and on a more empirical level, Back Market, which also sells used and refurbished electronics, tells the AP that used iPod sales jumped 48% since 2024. Anecdotally, I’ve been seeing the iPod everywhere, not just in a literal sense, but in a spiritual one. As I’ve written about before, digital audio players (DAPs) are seemingly a real category again, and new DAPs come in all shapes and sizes. There are DAPs shaped like cassette players, big utilitarian rectangles, and tiny little MP3-playing hunks of plastic. None of them has the iPod’s iconic click wheel, of course, but the spirit that the iPod helped popularize is still there. It’s a dedicated device that carries your music and almost nothing more. © Mario Tama / Getty Images On a more iPod-specific note, there are also people trying to replicate the iPod experience on your phone, like this guy building an iPod maker. Or how about people marrying AirPods Max with an iPod—wires and all. It’s even inspiring new products, like this upcoming AI gadget from two ex-Apple employees who tell Wired that the iPod Shuffle was a big inspiration design-wise. Those are all just window dressing, though, compared to the loads of people who actually bother to refurbish iPods, whether for personal use, resale, or because they’re nostalgic about the days when you could walk around listening to music without your phone delivering stress-inducing emails.

 None of this interest in iPods is brand new, by any means—people have been modding iPods or selling them secondhand for a while now, but it feels as though it’s reached a tipping point. It’s hard to pinpoint why exactly iPods feel more relevant than ever, but nostalgia doesn’t quite cover it.

 There’s also the Spotify of it all. Remember owning stuff? There’s no denying that nostalgia is a driving force in the iPod’s renewed relevance. Gen Z in particular has zeroed in on the early-2000s for inspiration, whether in fashion or tech, and there’s not a more iconic gadget from the early aughts than the iPod. According to Anshel Sag, a tech analyst for Moor Insights & Strategy, renewed interest in the iPod has been a long time coming. For one, Sag says there’s a resurgence in interest in wired earbuds, specifically EarPods, Apple’s wired earbuds that predate AirPods. Not only are they cheap, but they also deliver much higher fidelity than lots of wireless earbuds you can buy, even in the midrange.

 Then there’s the comeback of formats like vinyl and CDs, which have helped to create more interest in the idea of owning music as opposed to just borrowing it through a streaming service. Owning things! Remember that? It’s that last part, streaming, that feels particularly potent, though. As convenient as streaming music is, people have felt the slow creep of subscriptions on their wallets, and Spotify is a part of that. In January, Spotify raised its prices once again, this time reaching  a month. For context, in 2023, subscription fees rose from .99 to .99, and again in 2024 from .99 to .99. Apple Music is more affordable, but not by much at  per month.

 It’s been a slow turn of the dial, but coupled with the weight of other streaming services, the burden is palpable. And how does one deal with that burden? By opting out, of course. © Cate Gillon / Staff “I think people are evaluating all their streaming services, whether it’s music or TV or movies…because the price has ballooned,” Sag told Gizmodo. “Every time a service goes up in price, they become hyperaware of all the streaming services they’re paying for, and that includes music.

 Sag also says that the younger generation is also more aware of how artists make money and how much of a cut they get from streaming services. “They might not want to actually pay for the streaming service because they don’t think the artists are getting what they deserve and might otherwise just pay for the music directly from the artist and put it on their iPod, or whatever their choice of music player is.” As others have covered, it’s impossible to discount the ripple effects from the backlash against phones when it comes to nostalgic gadgets like iPods. There’s a yearning for phone-free experiences, and iPods deliver that. Sag notes that there’s also independence with gadgets like iPods or CDs and vinyl that appeals to those (particularly Gen Z) who feel bereft of things to hold onto. “There’s a demand for something that isn’t tied to a streaming connection that always sounds good, no matter where you are—and you’re in control of the experience,” Sag says. “And that’s why I think stuff like iPods is having a bit of a comeback.”

 Mostly, it’s what Sag calls “a perfect storm.” There’s no one answer to why iPods are back, and whether our love of them ever left is debatable, but somehow they do feel magnetic again. We’ll probably not live to see the day when new iPods exist, getting churned out of Foxconn like the next iPhone, but that’s for the best. They’d probably just have Apple Music on them anyway.      #World #Basically #Begging #iPodApple,audio,iPod
© Mario Tama / Getty Images

On a more iPod-specific note, there are also people trying to replicate the iPod experience on your phone, like this guy building an iPod maker. Or how about people marrying AirPods Max with an iPod—wires and all. It’s even inspiring new products, like this upcoming AI gadget from two ex-Apple employees who tell Wired that the iPod Shuffle was a big inspiration design-wise. Those are all just window dressing, though, compared to the loads of people who actually bother to refurbish iPods, whether for personal use, resale, or because they’re nostalgic about the days when you could walk around listening to music without your phone delivering stress-inducing emails.

None of this interest in iPods is brand new, by any means—people have been modding iPods or selling them secondhand for a while now, but it feels as though it’s reached a tipping point. It’s hard to pinpoint why exactly iPods feel more relevant than ever, but nostalgia doesn’t quite cover it.

There’s also the Spotify of it all.

Remember owning stuff?

There’s no denying that nostalgia is a driving force in the iPod’s renewed relevance. Gen Z in particular has zeroed in on the early-2000s for inspiration, whether in fashion or tech, and there’s not a more iconic gadget from the early aughts than the iPod.

According to Anshel Sag, a tech analyst for Moor Insights & Strategy, renewed interest in the iPod has been a long time coming. For one, Sag says there’s a resurgence in interest in wired earbuds, specifically EarPods, Apple’s wired earbuds that predate AirPods. Not only are they cheap, but they also deliver much higher fidelity than lots of wireless earbuds you can buy, even in the midrange.

Then there’s the comeback of formats like vinyl and CDs, which have helped to create more interest in the idea of owning music as opposed to just borrowing it through a streaming service. Owning things! Remember that?

It’s that last part, streaming, that feels particularly potent, though. As convenient as streaming music is, people have felt the slow creep of subscriptions on their wallets, and Spotify is a part of that. In January, Spotify raised its prices once again, this time reaching $13 a month. For context, in 2023, subscription fees rose from $9.99 to $10.99, and again in 2024 from $10.99 to $11.99. Apple Music is more affordable, but not by much at $11 per month.

It’s been a slow turn of the dial, but coupled with the weight of other streaming services, the burden is palpable. And how does one deal with that burden? By opting out, of course.

New Ipod Launch
© Cate Gillon / Staff

“I think people are evaluating all their streaming services, whether it’s music or TV or movies…because the price has ballooned,” Sag told Gizmodo. “Every time a service goes up in price, they become hyperaware of all the streaming services they’re paying for, and that includes music.

Sag also says that the younger generation is also more aware of how artists make money and how much of a cut they get from streaming services. “They might not want to actually pay for the streaming service because they don’t think the artists are getting what they deserve and might otherwise just pay for the music directly from the artist and put it on their iPod, or whatever their choice of music player is.”

As others have covered, it’s impossible to discount the ripple effects from the backlash against phones when it comes to nostalgic gadgets like iPods. There’s a yearning for phone-free experiences, and iPods deliver that. Sag notes that there’s also independence with gadgets like iPods or CDs and vinyl that appeals to those (particularly Gen Z) who feel bereft of things to hold onto.

“There’s a demand for something that isn’t tied to a streaming connection that always sounds good, no matter where you are—and you’re in control of the experience,” Sag says. “And that’s why I think stuff like iPods is having a bit of a comeback.”

Mostly, it’s what Sag calls “a perfect storm.” There’s no one answer to why iPods are back, and whether our love of them ever left is debatable, but somehow they do feel magnetic again. We’ll probably not live to see the day when new iPods exist, getting churned out of Foxconn like the next iPhone, but that’s for the best. They’d probably just have Apple Music on them anyway.

#World #Basically #Begging #iPodApple,audio,iPod
A lot of these travel mugs tend to take the form of a sippy cup. But when sitting at home, my ideal pick is the Fellow Carter, which sips like a normal drinking vessel and is stainless steel—not plastic. It’s ceramic-lined on its interior to avoid coffee-oil buildup or any hint of metallic tang. If you like sippy cups, Fellow also offers a nice 3-in-1 lid system ($57) with straw and slider lids.

What I tend to do is drop a four-cup batch of coffee into the Carter, and screw the lid off and on when I take a sip. Sixteen ounces of coffee can stay warm for hours without introducing a lot of oxidation or heat. The coffee in a thermal-insulated drinking container tends to taste better, longer, than any coffee that’s been subjected to the heat and air of a coffee warmer.

This said, while the Carter is prettier than most travel mugs, it’s never going to be my favorite mug (which, for the record, is a Grinderman tour mug from 2010.) The Carter also doesn’t release aromatics quite as well as a more open-topped mug. I could, technically, keep coffee warm in the Carter and then pour it into another mug I am more sentimental about. But in practice, I don’t. I just drink out of the Carter. It’s still a good morning.

Other Coffee Mug Warmers We Recommend

Ember Mug 2 for $150: Oh, the Ember. It is likely the most sophisticated and technologically advanced of self-warming mugs. It has an app. It’ll light up a little LED or even notify your phone when your coffee is ready to drink. Honestly, one can go back and forth on its virtues and excesses. It’ll “wake up” when you pour coffee in. It’ll go to sleep when you’re not around. And unlike other picks here, it’s a true self-heating mug with a battery, and it can travel with you on your dog walk. But after using the Ember for years, WIRED reviewer Simon Hill turned instead to the Ohom Ui 3. Why? In part, it’s that the Ember only works with a proprietary mug that’s not dishwasher-safe or dunk-proof. Replacement mugs and heating elements are expensive. But mostly it was a yen for simplicity: Not everything needs an app, and thermal mugs are now good enough that I sort of prefer them while on the go. Still, the Ember mug has had fervent fans at WIRED, it’s a nifty device, and its makers are continually working to improve it. Arguably, the people at Ember are thinking harder about coffee warming than anyone alive, and I’ll always happily test the next and the next version to see what’s up their sleeve.

Bestinnkits Mug Warmer for $26: This utilitarian little mug warmer turns on when you have a mug atop it, and turns off when you don’t. The scale is its only “smart” feature. No Alexa, no Siri, no app. This is a nice feature, and great for safety. This said, it does mean the warmer doesn’t start warming till your cup’s atop it, vs a warmer like the Cosori or Mr. Coffee that can preheat before your cup is there and thus keep temp immediately. It’s a decision, and it’s yours to make. The cost difference is somewhat negligible among them all.

#Dont #Drink #Lukewarm #Coffee #Warmershopping,kitchen,buying guides,food and drink,coffee">You Don’t Have to Drink Lukewarm Coffee Ever Again. Get a WarmerA lot of these travel mugs tend to take the form of a sippy cup. But when sitting at home, my ideal pick is the Fellow Carter, which sips like a normal drinking vessel and is stainless steel—not plastic. It’s ceramic-lined on its interior to avoid coffee-oil buildup or any hint of metallic tang. If you like sippy cups, Fellow also offers a nice 3-in-1 lid system () with straw and slider lids.What I tend to do is drop a four-cup batch of coffee into the Carter, and screw the lid off and on when I take a sip. Sixteen ounces of coffee can stay warm for hours without introducing a lot of oxidation or heat. The coffee in a thermal-insulated drinking container tends to taste better, longer, than any coffee that’s been subjected to the heat and air of a coffee warmer.This said, while the Carter is prettier than most travel mugs, it’s never going to be my favorite mug (which, for the record, is a Grinderman tour mug from 2010.) The Carter also doesn’t release aromatics quite as well as a more open-topped mug. I could, technically, keep coffee warm in the Carter and then pour it into another mug I am more sentimental about. But in practice, I don’t. I just drink out of the Carter. It’s still a good morning.Other Coffee Mug Warmers We RecommendEmber Mug 2 for 0: Oh, the Ember. It is likely the most sophisticated and technologically advanced of self-warming mugs. It has an app. It’ll light up a little LED or even notify your phone when your coffee is ready to drink. Honestly, one can go back and forth on its virtues and excesses. It’ll “wake up” when you pour coffee in. It’ll go to sleep when you’re not around. And unlike other picks here, it’s a true self-heating mug with a battery, and it can travel with you on your dog walk. But after using the Ember for years, WIRED reviewer Simon Hill turned instead to the Ohom Ui 3. Why? In part, it’s that the Ember only works with a proprietary mug that’s not dishwasher-safe or dunk-proof. Replacement mugs and heating elements are expensive. But mostly it was a yen for simplicity: Not everything needs an app, and thermal mugs are now good enough that I sort of prefer them while on the go. Still, the Ember mug has had fervent fans at WIRED, it’s a nifty device, and its makers are continually working to improve it. Arguably, the people at Ember are thinking harder about coffee warming than anyone alive, and I’ll always happily test the next and the next version to see what’s up their sleeve.Bestinnkits Mug Warmer for : This utilitarian little mug warmer turns on when you have a mug atop it, and turns off when you don’t. The scale is its only “smart” feature. No Alexa, no Siri, no app. This is a nice feature, and great for safety. This said, it does mean the warmer doesn’t start warming till your cup’s atop it, vs a warmer like the Cosori or Mr. Coffee that can preheat before your cup is there and thus keep temp immediately. It’s a decision, and it’s yours to make. The cost difference is somewhat negligible among them all.#Dont #Drink #Lukewarm #Coffee #Warmershopping,kitchen,buying guides,food and drink,coffee

3-in-1 lid system ($57) with straw and slider lids.

What I tend to do is drop a four-cup batch of coffee into the Carter, and screw the lid off and on when I take a sip. Sixteen ounces of coffee can stay warm for hours without introducing a lot of oxidation or heat. The coffee in a thermal-insulated drinking container tends to taste better, longer, than any coffee that’s been subjected to the heat and air of a coffee warmer.

This said, while the Carter is prettier than most travel mugs, it’s never going to be my favorite mug (which, for the record, is a Grinderman tour mug from 2010.) The Carter also doesn’t release aromatics quite as well as a more open-topped mug. I could, technically, keep coffee warm in the Carter and then pour it into another mug I am more sentimental about. But in practice, I don’t. I just drink out of the Carter. It’s still a good morning.

Other Coffee Mug Warmers We Recommend

Ember Mug 2 for $150: Oh, the Ember. It is likely the most sophisticated and technologically advanced of self-warming mugs. It has an app. It’ll light up a little LED or even notify your phone when your coffee is ready to drink. Honestly, one can go back and forth on its virtues and excesses. It’ll “wake up” when you pour coffee in. It’ll go to sleep when you’re not around. And unlike other picks here, it’s a true self-heating mug with a battery, and it can travel with you on your dog walk. But after using the Ember for years, WIRED reviewer Simon Hill turned instead to the Ohom Ui 3. Why? In part, it’s that the Ember only works with a proprietary mug that’s not dishwasher-safe or dunk-proof. Replacement mugs and heating elements are expensive. But mostly it was a yen for simplicity: Not everything needs an app, and thermal mugs are now good enough that I sort of prefer them while on the go. Still, the Ember mug has had fervent fans at WIRED, it’s a nifty device, and its makers are continually working to improve it. Arguably, the people at Ember are thinking harder about coffee warming than anyone alive, and I’ll always happily test the next and the next version to see what’s up their sleeve.

Bestinnkits Mug Warmer for $26: This utilitarian little mug warmer turns on when you have a mug atop it, and turns off when you don’t. The scale is its only “smart” feature. No Alexa, no Siri, no app. This is a nice feature, and great for safety. This said, it does mean the warmer doesn’t start warming till your cup’s atop it, vs a warmer like the Cosori or Mr. Coffee that can preheat before your cup is there and thus keep temp immediately. It’s a decision, and it’s yours to make. The cost difference is somewhat negligible among them all.

#Dont #Drink #Lukewarm #Coffee #Warmershopping,kitchen,buying guides,food and drink,coffee">You Don’t Have to Drink Lukewarm Coffee Ever Again. Get a Warmer

A lot of these travel mugs tend to take the form of a sippy cup. But when sitting at home, my ideal pick is the Fellow Carter, which sips like a normal drinking vessel and is stainless steel—not plastic. It’s ceramic-lined on its interior to avoid coffee-oil buildup or any hint of metallic tang. If you like sippy cups, Fellow also offers a nice 3-in-1 lid system ($57) with straw and slider lids.

What I tend to do is drop a four-cup batch of coffee into the Carter, and screw the lid off and on when I take a sip. Sixteen ounces of coffee can stay warm for hours without introducing a lot of oxidation or heat. The coffee in a thermal-insulated drinking container tends to taste better, longer, than any coffee that’s been subjected to the heat and air of a coffee warmer.

This said, while the Carter is prettier than most travel mugs, it’s never going to be my favorite mug (which, for the record, is a Grinderman tour mug from 2010.) The Carter also doesn’t release aromatics quite as well as a more open-topped mug. I could, technically, keep coffee warm in the Carter and then pour it into another mug I am more sentimental about. But in practice, I don’t. I just drink out of the Carter. It’s still a good morning.

Other Coffee Mug Warmers We Recommend

Ember Mug 2 for $150: Oh, the Ember. It is likely the most sophisticated and technologically advanced of self-warming mugs. It has an app. It’ll light up a little LED or even notify your phone when your coffee is ready to drink. Honestly, one can go back and forth on its virtues and excesses. It’ll “wake up” when you pour coffee in. It’ll go to sleep when you’re not around. And unlike other picks here, it’s a true self-heating mug with a battery, and it can travel with you on your dog walk. But after using the Ember for years, WIRED reviewer Simon Hill turned instead to the Ohom Ui 3. Why? In part, it’s that the Ember only works with a proprietary mug that’s not dishwasher-safe or dunk-proof. Replacement mugs and heating elements are expensive. But mostly it was a yen for simplicity: Not everything needs an app, and thermal mugs are now good enough that I sort of prefer them while on the go. Still, the Ember mug has had fervent fans at WIRED, it’s a nifty device, and its makers are continually working to improve it. Arguably, the people at Ember are thinking harder about coffee warming than anyone alive, and I’ll always happily test the next and the next version to see what’s up their sleeve.

Bestinnkits Mug Warmer for $26: This utilitarian little mug warmer turns on when you have a mug atop it, and turns off when you don’t. The scale is its only “smart” feature. No Alexa, no Siri, no app. This is a nice feature, and great for safety. This said, it does mean the warmer doesn’t start warming till your cup’s atop it, vs a warmer like the Cosori or Mr. Coffee that can preheat before your cup is there and thus keep temp immediately. It’s a decision, and it’s yours to make. The cost difference is somewhat negligible among them all.

#Dont #Drink #Lukewarm #Coffee #Warmershopping,kitchen,buying guides,food and drink,coffee

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