As the entertainment industry reckons with when and how to use generative AI in filmmaking, Netflix is leaning in. In its quarterly earnings report released on Tuesday afternoon, Netflix wrote in its letter to investors that it is “very well positioned to effectively leverage ongoing advances in AI.”
Netflix isn’t planning to use generative AI as the backbone of its content but believes the technology has potential as a tool to make creatives more efficient.
“It takes a great artist to make something great,” Netflix CEO Ted Sarandos said on Tuesday’s earnings call. “AI can give creatives better tools to enhance their overall TV/movie experience for our members, but it doesn’t automatically make you a great storyteller if you’re not.”
Earlier this year, Netflix said it used generative AI in final footage for the first time in the Argentine show “The Eternaut” to create a scene of a building collapsing. Since then, the filmmakers behind “Happy Gilmore 2” used generative AI to make characters look younger in the film’s opening scene, while the producers of “Billionaires’ Bunker” used the technology as a pre-production tool to envision wardrobe and set design.
“We’re confident that AI is going to help us and help our creative partners tell stories better, faster, and in new ways,” Sarandos said. “We’re all in on that, but we’re not chasing novelty for novelty’s sake here.”
AI has been a contentious topic in the entertainment industry, as artists worry that LLM-powered tools that non-consensually used their work as training data have the potential to negatively impact their jobs.
With Netflix as a bellwether, it seems that studios are more likely to use generative AI for special effects rather than to replace the role of actors — even if an AI actor recently caused an uproar among Hollywood actors, despite not yet booking any gigs (that we know of). These behind-the-scenes AI uses still have the potential to impact visual effects jobs, however.
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These debates recently escalated when ChatGPT-maker OpenAI unveiled its Sora 2 audio and video generation model, which was released without guardrails that prevent users from generating videos of some actors and historical figures. Just this week, the Hollywood trade organization SAG-AFTRA and actor Bryan Cranston urged OpenAI to institute stronger guardrails against deepfaking actors like Cranston himself.
When an investor asked Sarandos about the impact of Sora on Netflix, he said that it “starts to make sense” that content creators could be impacted, but he’s less worried about the movie and TV business — or so he tells investors.
“We’re not worried about AI replacing creativity,” he said.
Netflix’s quarterly revenue grew 17% year-over-year to $11.5 billion, though this fell below the company’s forecast.
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![Elon Musk Explains Why the SpaceX Board Must Be Powerless to Fire Him
In an X post on Friday, Elon Musk warned future shareholders that while returns could be massive eventually, those who invest in SpaceX should not “expect entirely smooth sailing along the way,” and that he must be allowed to focus on his mission of making human life “multiplanetary.” I’m thinking you should heed is warning. After all, if you’re considering buying SpaceX stock, what do you think will happen at SpaceX after the expected IPO next month? You can’t be picturing SpaceX becoming some boring pillar of economic stability like AT&T, can you? Speaking to his employees in February, Musk described his dream for the future of SpaceX as one full of space catapults, a Dyson sphere around the sun, and AI that feeds on secret knowledge previously known only to long-dead aliens.
In other words, if you’re imagining good old fashioned American capitalist enterprise with healthy profits, dividends, and market-friendly competition, like something from a 1940s propaganda film, you’re investing in the wrong company. [embed]https://www.youtube.com/watch?v=eFvOPpBVff0[/embed] To wit: SpaceX’s corporate governance regime will be set up in such a way that the CEO and chairman cannot be fired, according to a report last month from Reuters. SpaceX will have different classes of stock with different power levels. Class A for pension funds and Robinhood users—plebs, in other words—and Class B for people who matter. Class B stock will carry ten times the voting power of Class A stock, and Musk will control the Class B stock.
The IPO filing, part of which is excerpted in the Reuters article, spells this out. Musk “can only be removed from our board or these positions by the vote of Class B holders.” If Musk “retains a significant portion of his holdings of Class B common stock for an extended period of time, he could continue to control the election and removal of a majority of our board.” Basically, Musk stays in both positions as long as he wants, and can easily veto any effort to fire him. Common shares without voting power aren’t rare these days, but a powerless board is. As a Harvard corporate governance expert named Lucian Bebchuk explained to Reuters, “Usually removal of the CEO is a decision left to the board, and controllers rely on their power to replace the board.”
So if you own stock in SpaceX, you’re just along for the ride. On Friday, in response to a Financial Times article about SpaceX’s draconian governance scheme, Musk explained himself. Sort of: Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus! Obviously, IF SpaceX succeeds in this absurdly difficult goal, it will be worth many orders of… — Elon Musk (@elonmusk) May 15, 2026 “I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars,” he wrote. He often does this. In response to criticism—or just as often in response to fans shielding him from criticism—he would say some variation on if people are mean to me, humanity will never be multiplanetary.
For instance, when CleanTechnica leapt to his defense after Bernie Sanders criticized him over income inequality in 2021, he replied, “I am accumulating resources to help make life multiplanetary & extend the light of consciousness to the stars.” That same year, in response to handwringing from European finance ministers about his potential monopoly over satellite launches, he posted, “SpaceX is developing rockets needed to make life multiplanetary — full & rapid reusability at large scale.” Also in 2021, when the FAA expressed concern that SpaceX had overstepped his clearance from the federal government, he wrote about how much he hated the FAA’s space division, saying, “Their rules are meant for a handful of expendable launches per year from a few government facilities. Under those rules, humanity will never get to Mars.” Some are predicting shortly after the IPO, the accompanying increase in SpaceX’s valuation will cause Musk’s net worth to cross the trillion-dollar threshold. This isn’t a trivial side effect. Elon Musk is more or less signaling that he is the protagonist of humanity’s future, and everyone else is an NPC. Do you believe that? Then by all means buy the stock (This is not financial advice). #Elon #Musk #Explains #SpaceX #Board #Powerless #FireElon Musk,ipo,SPACEX](https://i1.wp.com/gizmodo.com/app/uploads/2026/03/elon-musk-laughing-1-1280x897.jpeg?ssl=1 "Elon Musk Explains Why the SpaceX Board Must Be Powerless to Fire Him
In an X post on Friday, Elon Musk warned future shareholders that while returns could be massive eventually, those who invest in SpaceX should not “expect entirely smooth sailing along the way,” and that he must be allowed to focus on his mission of making human life “multiplanetary.” I’m thinking you should heed is warning. After all, if you’re considering buying SpaceX stock, what do you think will happen at SpaceX after the expected IPO next month? You can’t be picturing SpaceX becoming some boring pillar of economic stability like AT&T, can you? Speaking to his employees in February, Musk described his dream for the future of SpaceX as one full of space catapults, a Dyson sphere around the sun, and AI that feeds on secret knowledge previously known only to long-dead aliens.
In other words, if you’re imagining good old fashioned American capitalist enterprise with healthy profits, dividends, and market-friendly competition, like something from a 1940s propaganda film, you’re investing in the wrong company. [embed]https://www.youtube.com/watch?v=eFvOPpBVff0[/embed] To wit: SpaceX’s corporate governance regime will be set up in such a way that the CEO and chairman cannot be fired, according to a report last month from Reuters. SpaceX will have different classes of stock with different power levels. Class A for pension funds and Robinhood users—plebs, in other words—and Class B for people who matter. Class B stock will carry ten times the voting power of Class A stock, and Musk will control the Class B stock.
The IPO filing, part of which is excerpted in the Reuters article, spells this out. Musk “can only be removed from our board or these positions by the vote of Class B holders.” If Musk “retains a significant portion of his holdings of Class B common stock for an extended period of time, he could continue to control the election and removal of a majority of our board.” Basically, Musk stays in both positions as long as he wants, and can easily veto any effort to fire him. Common shares without voting power aren’t rare these days, but a powerless board is. As a Harvard corporate governance expert named Lucian Bebchuk explained to Reuters, “Usually removal of the CEO is a decision left to the board, and controllers rely on their power to replace the board.”
So if you own stock in SpaceX, you’re just along for the ride. On Friday, in response to a Financial Times article about SpaceX’s draconian governance scheme, Musk explained himself. Sort of: Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus! Obviously, IF SpaceX succeeds in this absurdly difficult goal, it will be worth many orders of… — Elon Musk (@elonmusk) May 15, 2026 “I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars,” he wrote. He often does this. In response to criticism—or just as often in response to fans shielding him from criticism—he would say some variation on if people are mean to me, humanity will never be multiplanetary.
For instance, when CleanTechnica leapt to his defense after Bernie Sanders criticized him over income inequality in 2021, he replied, “I am accumulating resources to help make life multiplanetary & extend the light of consciousness to the stars.” That same year, in response to handwringing from European finance ministers about his potential monopoly over satellite launches, he posted, “SpaceX is developing rockets needed to make life multiplanetary — full & rapid reusability at large scale.” Also in 2021, when the FAA expressed concern that SpaceX had overstepped his clearance from the federal government, he wrote about how much he hated the FAA’s space division, saying, “Their rules are meant for a handful of expendable launches per year from a few government facilities. Under those rules, humanity will never get to Mars.” Some are predicting shortly after the IPO, the accompanying increase in SpaceX’s valuation will cause Musk’s net worth to cross the trillion-dollar threshold. This isn’t a trivial side effect. Elon Musk is more or less signaling that he is the protagonist of humanity’s future, and everyone else is an NPC. Do you believe that? Then by all means buy the stock (This is not financial advice). #Elon #Musk #Explains #SpaceX #Board #Powerless #FireElon Musk,ipo,SPACEX")
![Elon Musk Explains Why the SpaceX Board Must Be Powerless to Fire Him
In an X post on Friday, Elon Musk warned future shareholders that while returns could be massive eventually, those who invest in SpaceX should not “expect entirely smooth sailing along the way,” and that he must be allowed to focus on his mission of making human life “multiplanetary.” I’m thinking you should heed is warning. After all, if you’re considering buying SpaceX stock, what do you think will happen at SpaceX after the expected IPO next month? You can’t be picturing SpaceX becoming some boring pillar of economic stability like AT&T, can you? Speaking to his employees in February, Musk described his dream for the future of SpaceX as one full of space catapults, a Dyson sphere around the sun, and AI that feeds on secret knowledge previously known only to long-dead aliens.
In other words, if you’re imagining good old fashioned American capitalist enterprise with healthy profits, dividends, and market-friendly competition, like something from a 1940s propaganda film, you’re investing in the wrong company. [embed]https://www.youtube.com/watch?v=eFvOPpBVff0[/embed] To wit: SpaceX’s corporate governance regime will be set up in such a way that the CEO and chairman cannot be fired, according to a report last month from Reuters. SpaceX will have different classes of stock with different power levels. Class A for pension funds and Robinhood users—plebs, in other words—and Class B for people who matter. Class B stock will carry ten times the voting power of Class A stock, and Musk will control the Class B stock.
The IPO filing, part of which is excerpted in the Reuters article, spells this out. Musk “can only be removed from our board or these positions by the vote of Class B holders.” If Musk “retains a significant portion of his holdings of Class B common stock for an extended period of time, he could continue to control the election and removal of a majority of our board.” Basically, Musk stays in both positions as long as he wants, and can easily veto any effort to fire him. Common shares without voting power aren’t rare these days, but a powerless board is. As a Harvard corporate governance expert named Lucian Bebchuk explained to Reuters, “Usually removal of the CEO is a decision left to the board, and controllers rely on their power to replace the board.”
So if you own stock in SpaceX, you’re just along for the ride. On Friday, in response to a Financial Times article about SpaceX’s draconian governance scheme, Musk explained himself. Sort of: Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus! Obviously, IF SpaceX succeeds in this absurdly difficult goal, it will be worth many orders of… — Elon Musk (@elonmusk) May 15, 2026 “I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars,” he wrote. He often does this. In response to criticism—or just as often in response to fans shielding him from criticism—he would say some variation on if people are mean to me, humanity will never be multiplanetary.
For instance, when CleanTechnica leapt to his defense after Bernie Sanders criticized him over income inequality in 2021, he replied, “I am accumulating resources to help make life multiplanetary & extend the light of consciousness to the stars.” That same year, in response to handwringing from European finance ministers about his potential monopoly over satellite launches, he posted, “SpaceX is developing rockets needed to make life multiplanetary — full & rapid reusability at large scale.” Also in 2021, when the FAA expressed concern that SpaceX had overstepped his clearance from the federal government, he wrote about how much he hated the FAA’s space division, saying, “Their rules are meant for a handful of expendable launches per year from a few government facilities. Under those rules, humanity will never get to Mars.” Some are predicting shortly after the IPO, the accompanying increase in SpaceX’s valuation will cause Musk’s net worth to cross the trillion-dollar threshold. This isn’t a trivial side effect. Elon Musk is more or less signaling that he is the protagonist of humanity’s future, and everyone else is an NPC. Do you believe that? Then by all means buy the stock (This is not financial advice). #Elon #Musk #Explains #SpaceX #Board #Powerless #FireElon Musk,ipo,SPACEX](https://gizmodo.com/app/uploads/2026/03/elon-musk-laughing-1-1280x897.jpeg "Elon Musk Explains Why the SpaceX Board Must Be Powerless to Fire Him
In an X post on Friday, Elon Musk warned future shareholders that while returns could be massive eventually, those who invest in SpaceX should not “expect entirely smooth sailing along the way,” and that he must be allowed to focus on his mission of making human life “multiplanetary.” I’m thinking you should heed is warning. After all, if you’re considering buying SpaceX stock, what do you think will happen at SpaceX after the expected IPO next month? You can’t be picturing SpaceX becoming some boring pillar of economic stability like AT&T, can you? Speaking to his employees in February, Musk described his dream for the future of SpaceX as one full of space catapults, a Dyson sphere around the sun, and AI that feeds on secret knowledge previously known only to long-dead aliens.
In other words, if you’re imagining good old fashioned American capitalist enterprise with healthy profits, dividends, and market-friendly competition, like something from a 1940s propaganda film, you’re investing in the wrong company. [embed]https://www.youtube.com/watch?v=eFvOPpBVff0[/embed] To wit: SpaceX’s corporate governance regime will be set up in such a way that the CEO and chairman cannot be fired, according to a report last month from Reuters. SpaceX will have different classes of stock with different power levels. Class A for pension funds and Robinhood users—plebs, in other words—and Class B for people who matter. Class B stock will carry ten times the voting power of Class A stock, and Musk will control the Class B stock.
The IPO filing, part of which is excerpted in the Reuters article, spells this out. Musk “can only be removed from our board or these positions by the vote of Class B holders.” If Musk “retains a significant portion of his holdings of Class B common stock for an extended period of time, he could continue to control the election and removal of a majority of our board.” Basically, Musk stays in both positions as long as he wants, and can easily veto any effort to fire him. Common shares without voting power aren’t rare these days, but a powerless board is. As a Harvard corporate governance expert named Lucian Bebchuk explained to Reuters, “Usually removal of the CEO is a decision left to the board, and controllers rely on their power to replace the board.”
So if you own stock in SpaceX, you’re just along for the ride. On Friday, in response to a Financial Times article about SpaceX’s draconian governance scheme, Musk explained himself. Sort of: Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus! Obviously, IF SpaceX succeeds in this absurdly difficult goal, it will be worth many orders of… — Elon Musk (@elonmusk) May 15, 2026 “I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars,” he wrote. He often does this. In response to criticism—or just as often in response to fans shielding him from criticism—he would say some variation on if people are mean to me, humanity will never be multiplanetary.
For instance, when CleanTechnica leapt to his defense after Bernie Sanders criticized him over income inequality in 2021, he replied, “I am accumulating resources to help make life multiplanetary & extend the light of consciousness to the stars.” That same year, in response to handwringing from European finance ministers about his potential monopoly over satellite launches, he posted, “SpaceX is developing rockets needed to make life multiplanetary — full & rapid reusability at large scale.” Also in 2021, when the FAA expressed concern that SpaceX had overstepped his clearance from the federal government, he wrote about how much he hated the FAA’s space division, saying, “Their rules are meant for a handful of expendable launches per year from a few government facilities. Under those rules, humanity will never get to Mars.” Some are predicting shortly after the IPO, the accompanying increase in SpaceX’s valuation will cause Musk’s net worth to cross the trillion-dollar threshold. This isn’t a trivial side effect. Elon Musk is more or less signaling that he is the protagonist of humanity’s future, and everyone else is an NPC. Do you believe that? Then by all means buy the stock (This is not financial advice). #Elon #Musk #Explains #SpaceX #Board #Powerless #FireElon Musk,ipo,SPACEX")
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