On a late-April afternoon, Olivia Jade sits in a hotel across from Madison Square Park. She’s wearing a simple white tank and jeans, a seemingly casual outfit, save for a choker with four ultra-shimmery strands and a Victorian-like pendant at the center. Her face is the intended focal point, after all: a minimalistic eye look and glowing skin, sculpted with a warm brown sunkissed bronzer. It’s a clever look for someone who’s launching a beauty brand, especially when bronzer and highlighter are the hero products.

After years of growing her online platforms as a content creator, Jade, the daughter of actor Lori Loughlin and fashion designer Mossimo Giannulli, is stepping into new territory and officially establishing her own line, O.piccola. The Italian word for “little” is a nod to her “personal beauty philosophy that a little goes a long way,” per the press release. The English term “a little bit” is certainly something she has used often in her makeup videos over the years, whether it’s “a little bit of bronzer” or “a little concealer.”

Jade’s not claiming to be an expert. She cites a natural interest in makeup, pointing to tutorials on her YouTube channel, and her father’s business experience as guides. Admittedly, she’s experienced some public controversy and taken a few missteps along the way, and devoted followers may have noticed that she’s been teasing this release for years now because of unexpected delays.

Jade, however, wants to be given a second chance. “I just really want people to know it’s not a brand that I just wanted to slap my name on and do quick turnaround time and make some good cash,” she tells Teen Vogue. “I want people to know that it was a very long process of me trying to perfect a formula that’s not on the market.”

We caught up with Olivia Jade ahead of the release of O.piccola’s hero product, Bronze & Glow Balm. Below, read her thoughts leading up to the launch.

Teen Vogue: Why does it feel like the right time for you to take this new step in your career?

Olivia Jade: Honestly, it was less about planned timing of when to launch; I just knew the product had to be a certain standard of great, and then I was ready to launch. I’ve been working on this brand for over five years, and I really didn’t expect it to take so long, but from every little thing— from the formula to the shape, to the packaging, to actually how it applies on the skin—so much thought went into every single aspect.

So, it just ended up taking a really long time. And now I’m like, “Okay, it’s as good as I could possibly make it as a human being and I need to just let it go.” I guess the timing was just all dependent on when I thought it was worth coming out.

TV: What was your threshold for that standard? Did you have a particular test or test runs that you did?

OJ: We changed the formula a lot because I wanted it to be a cream product that was really light and creamy and hydrating, but it actually lasts. I feel like when you have something creamy like that, it typically fades within an hour or 30 minutes. So my test was making sure it lasted from morning to night.

And, of course, it’s makeup. Of course things are going to fade. It’s a cream product, and it’s maybe not going to be as powerful as when you put it on first thing in the day. But I was really blown away when we added so much hydration back into the formula that the lasting power remained. That was like, “Okay, tick! That’s a good sign.”