OPPO Launches Filmmaker Accelerator Program in India With Discovery
Mobile photography used to be about taking the least muddied photo, but that’s not the case anymore. Smartphone photography is getting better every year, thanks to phones like the OPPO Find X9 Ultra. And OPPO clearly wants to be at the center of that movement in India. The company has now announced a new Filmmaker Accelerator Program, in collaboration with Warner Bros. Discovery, as part of its newly launched OPPO LUMO Creator Program. The initiative is aimed at emerging Indian creators and focuses heavily on short-form mobile storytelling.
OPPO Wants Creators to “Meet Culture Anew”
This year marks the third edition of OPPO’s Culture in a Shot initiative. Previous themes focused on documenting traditions and celebrations, but the 2026 edition shifts toward something broader. The new theme, “Meet Culture Anew, Make Your Moment,” focuses on how younger creators reinterpret culture through everyday moments, fashion, food, travel, and digital expression.
The centerpiece here is the Filmmaker Accelerator Program, which OPPO and Discovery are positioning as a proper mentorship pipeline for young creators. Selected participants will receive guidance from industry professionals across storytelling, filming, and post-production. OPPO will also provide access to its latest smartphones and creator grants.
Speaking on the matter, Goldee Patnaik, Head of Communications at OPPO India, said
At OPPO, we believe technology should empower people to tell stories that matter.‘Culture in a Shot’ reflects our belief that culture is living, evolving, and best expressed through real people and everyday moments. With the introduction of a dedicated video category this year, we aim to inspire a new generation of creators to tell powerful stories through short-form visual content and share them with the world.
The biggest winner gets:
₹5 lakh cash prize
An OPPO Find X9 Ultra smartphone
An opportunity to direct a collaborative short film with OPPO x Discovery later this year
Official recognition across OPPO India platforms
To participate, creators need to upload original videos on Instagram, 30 seconds to 10 minutes long, using hashtags such as #OPPOxDiscovery, #CultureInAShot, and #ShotOnOPPO. The contest runs from May 5 to July 15, 2026.
Mobile photography used to be about taking the least muddied photo, but that’s not the case anymore. Smartphone photography is getting better every year, thanks to phones like the OPPO Find X9 Ultra. And OPPO clearly wants to be at the center of that movement in India. The company has now announced a new Filmmaker Accelerator Program, in collaboration with Warner Bros. Discovery, as part of its newly launched OPPO LUMO Creator Program. The initiative is aimed at emerging Indian creators and focuses heavily on short-form mobile storytelling.
OPPO Wants Creators to “Meet Culture Anew”
This year marks the third edition of OPPO’s Culture in a Shot initiative. Previous themes focused on documenting traditions and celebrations, but the 2026 edition shifts toward something broader. The new theme, “Meet Culture Anew, Make Your Moment,” focuses on how younger creators reinterpret culture through everyday moments, fashion, food, travel, and digital expression.
The centerpiece here is the Filmmaker Accelerator Program, which OPPO and Discovery are positioning as a proper mentorship pipeline for young creators. Selected participants will receive guidance from industry professionals across storytelling, filming, and post-production. OPPO will also provide access to its latest smartphones and creator grants.
Speaking on the matter, Goldee Patnaik, Head of Communications at OPPO India, said
At OPPO, we believe technology should empower people to tell stories that matter.‘Culture in a Shot’ reflects our belief that culture is living, evolving, and best expressed through real people and everyday moments. With the introduction of a dedicated video category this year, we aim to inspire a new generation of creators to tell powerful stories through short-form visual content and share them with the world.
The biggest winner gets:
₹5 lakh cash prize
An OPPO Find X9 Ultra smartphone
An opportunity to direct a collaborative short film with OPPO x Discovery later this year
Official recognition across OPPO India platforms
To participate, creators need to upload original videos on Instagram, 30 seconds to 10 minutes long, using hashtags such as #OPPOxDiscovery, #CultureInAShot, and #ShotOnOPPO. The contest runs from May 5 to July 15, 2026.
Source link
#OPPO #Launches #Filmmaker #Accelerator #Program #India #Discovery
“Some stuff I did myself, like this one. The Svarva lamp we made with the design group Front for the PS 2009 collection. They were quite newly established and so we did an armchair and this lamp. The desire was to do a wooden turned lamp, but you should also be able to twist it, articulate it.”
“I felt that that would be very difficult to do. Along with a colleague in lighting at the time, I went to Hungary to this factory that was producing lamps for us. It was all metal tubes that they were doing, so we were a little bit hesitant whether they should be able to solve this. But they made some mock-ups based on the designer drawings. So we went there to have a look, and it was standing there. It was this floor lamp, and also a table lamp where the wooden beads were going in a circle and then up, like a snake.”
“What we didn’t know was that next to the lamp factory was this factory that was doing the turned wooden beads, the small individual pieces that we put together. None of us knew that. It was just pure serendipity. So they were turning these wooden beads, and the lamp factory was putting them on the metal tubes, just like on a necklace. They had very little to do, so they were happy to get the business.”
A Sinka Cabinet resides in Ejdemo’s hallway.
Courtesy of Johan Ejdemo
PS Sinka Cabinet
“I have another favorite from that PS 2009 collection, it’s in my hallway. The PS Sinka, with the small drawers with a wooden base. Sinka means “dovetail” in Swedish, so the name explaining that construction.”
“But the problem we had with this one was the packaging volume was too big. So what we did was each drawer is slightly shallower. So four drawers stack into each other. And four more drawers stack. There’s a little bit of a stopper in the back when you push them in, so they stop evenly at the front. There’s also a hidden compartment behind the smallest drawer. Really good drawers for all this stuff that is just lying around and getting in the way. In the top one I have all my keys that I no longer know where they go.”
PS Jonsberg Vases
“I have this vase from the PS collection to hold the cables [on my Samsung Serif TV]. It was a set, the Jonsberg vases by Hella Jongerius. There were four of them in different ceramic techniques. I had all four, but the terracotta one broke, which was a pity.” [It certainly is. These $39 vases now sell secondhand for $1,700 for a full set.]
“They’re inspired by different regions, and the different techniques are beautiful. I use the big black one for toilet paper in one bathroom. It’s not disrespect for the design. It’s just such a good design to stand there, and it makes the bathroom beautiful, and it can fit the toilet roll. So, why have something like an ugly stick? It’s nice for that.”
Pax Wardrobes
“Pax. We have to mention Pax. I have Pax wardrobes in a few rooms, but also I’m a little bit peculiar. Like in the kitchen, these veneer doors have been sanded and hand-painted by me, just to make them fit my house, in my space. I repaint them sometimes.”
Chipped Spraka pepper mills.
Courtesy of Johan Ejdemo
Spraka Pepper Mills
“I have these pepper mills. One for white pepper, one for black pepper. That was also in a PS collection. We did these with Marcus Arvonen. These pepper mills are beautiful, and these have been around for, like, 20 years as well. They are pretty tall. A smaller version came later on, but I like these.”
“They have their chips, yes, but this just makes them nicer. It’s age. They’ve been around and are used every day. Everything has a little bit of imperfection. You can spend your whole life bothering about that, but there should be some imperfection in life. Fix it? Then something else needs fixing. It just moves. Leave it, be proud.”
Where’s the Billy Bookcase or Kallax?
“I don’t have a Billy in the house now. But there have been! Kallax? I have owned many. Brilliant piece. Really good for vinyl, because that’s the time they come from. I listen to a lot of vinyl.”
“Some stuff I did myself, like this one. The Svarva lamp we made with the design group Front for the PS 2009 collection. They were quite newly established and so we did an armchair and this lamp. The desire was to do a wooden turned lamp, but you should also be able to twist it, articulate it.”
“I felt that that would be very difficult to do. Along with a colleague in lighting at the time, I went to Hungary to this factory that was producing lamps for us. It was all metal tubes that they were doing, so we were a little bit hesitant whether they should be able to solve this. But they made some mock-ups based on the designer drawings. So we went there to have a look, and it was standing there. It was this floor lamp, and also a table lamp where the wooden beads were going in a circle and then up, like a snake.”
“What we didn’t know was that next to the lamp factory was this factory that was doing the turned wooden beads, the small individual pieces that we put together. None of us knew that. It was just pure serendipity. So they were turning these wooden beads, and the lamp factory was putting them on the metal tubes, just like on a necklace. They had very little to do, so they were happy to get the business.”
A Sinka Cabinet resides in Ejdemo’s hallway.
Courtesy of Johan Ejdemo
PS Sinka Cabinet
“I have another favorite from that PS 2009 collection, it’s in my hallway. The PS Sinka, with the small drawers with a wooden base. Sinka means “dovetail” in Swedish, so the name explaining that construction.”
“But the problem we had with this one was the packaging volume was too big. So what we did was each drawer is slightly shallower. So four drawers stack into each other. And four more drawers stack. There’s a little bit of a stopper in the back when you push them in, so they stop evenly at the front. There’s also a hidden compartment behind the smallest drawer. Really good drawers for all this stuff that is just lying around and getting in the way. In the top one I have all my keys that I no longer know where they go.”
PS Jonsberg Vases
“I have this vase from the PS collection to hold the cables [on my Samsung Serif TV]. It was a set, the Jonsberg vases by Hella Jongerius. There were four of them in different ceramic techniques. I had all four, but the terracotta one broke, which was a pity.” [It certainly is. These $39 vases now sell secondhand for $1,700 for a full set.]
“They’re inspired by different regions, and the different techniques are beautiful. I use the big black one for toilet paper in one bathroom. It’s not disrespect for the design. It’s just such a good design to stand there, and it makes the bathroom beautiful, and it can fit the toilet roll. So, why have something like an ugly stick? It’s nice for that.”
Pax Wardrobes
“Pax. We have to mention Pax. I have Pax wardrobes in a few rooms, but also I’m a little bit peculiar. Like in the kitchen, these veneer doors have been sanded and hand-painted by me, just to make them fit my house, in my space. I repaint them sometimes.”
Chipped Spraka pepper mills.
Courtesy of Johan Ejdemo
Spraka Pepper Mills
“I have these pepper mills. One for white pepper, one for black pepper. That was also in a PS collection. We did these with Marcus Arvonen. These pepper mills are beautiful, and these have been around for, like, 20 years as well. They are pretty tall. A smaller version came later on, but I like these.”
“They have their chips, yes, but this just makes them nicer. It’s age. They’ve been around and are used every day. Everything has a little bit of imperfection. You can spend your whole life bothering about that, but there should be some imperfection in life. Fix it? Then something else needs fixing. It just moves. Leave it, be proud.”
Where’s the Billy Bookcase or Kallax?
“I don’t have a Billy in the house now. But there have been! Kallax? I have owned many. Brilliant piece. Really good for vinyl, because that’s the time they come from. I listen to a lot of vinyl.”
#Ikea #Products #Companys #Design #Chief #Personally #Ownsikea,design,home,furniture,household,interviews">These Are the 12 Ikea Products the Company’s Design Chief Personally Owns
The Svarva lamp can be twisted into different shapes.
Courtesy of Johan Ejdemo
PS Svarva Floor Lamp
“Some stuff I did myself, like this one. The Svarva lamp we made with the design group Front for the PS 2009 collection. They were quite newly established and so we did an armchair and this lamp. The desire was to do a wooden turned lamp, but you should also be able to twist it, articulate it.”
“I felt that that would be very difficult to do. Along with a colleague in lighting at the time, I went to Hungary to this factory that was producing lamps for us. It was all metal tubes that they were doing, so we were a little bit hesitant whether they should be able to solve this. But they made some mock-ups based on the designer drawings. So we went there to have a look, and it was standing there. It was this floor lamp, and also a table lamp where the wooden beads were going in a circle and then up, like a snake.”
“What we didn’t know was that next to the lamp factory was this factory that was doing the turned wooden beads, the small individual pieces that we put together. None of us knew that. It was just pure serendipity. So they were turning these wooden beads, and the lamp factory was putting them on the metal tubes, just like on a necklace. They had very little to do, so they were happy to get the business.”
A Sinka Cabinet resides in Ejdemo’s hallway.
Courtesy of Johan Ejdemo
PS Sinka Cabinet
“I have another favorite from that PS 2009 collection, it’s in my hallway. The PS Sinka, with the small drawers with a wooden base. Sinka means “dovetail” in Swedish, so the name explaining that construction.”
“But the problem we had with this one was the packaging volume was too big. So what we did was each drawer is slightly shallower. So four drawers stack into each other. And four more drawers stack. There’s a little bit of a stopper in the back when you push them in, so they stop evenly at the front. There’s also a hidden compartment behind the smallest drawer. Really good drawers for all this stuff that is just lying around and getting in the way. In the top one I have all my keys that I no longer know where they go.”
PS Jonsberg Vases
“I have this vase from the PS collection to hold the cables [on my Samsung Serif TV]. It was a set, the Jonsberg vases by Hella Jongerius. There were four of them in different ceramic techniques. I had all four, but the terracotta one broke, which was a pity.” [It certainly is. These $39 vases now sell secondhand for $1,700 for a full set.]
“They’re inspired by different regions, and the different techniques are beautiful. I use the big black one for toilet paper in one bathroom. It’s not disrespect for the design. It’s just such a good design to stand there, and it makes the bathroom beautiful, and it can fit the toilet roll. So, why have something like an ugly stick? It’s nice for that.”
Pax Wardrobes
“Pax. We have to mention Pax. I have Pax wardrobes in a few rooms, but also I’m a little bit peculiar. Like in the kitchen, these veneer doors have been sanded and hand-painted by me, just to make them fit my house, in my space. I repaint them sometimes.”
Chipped Spraka pepper mills.
Courtesy of Johan Ejdemo
Spraka Pepper Mills
“I have these pepper mills. One for white pepper, one for black pepper. That was also in a PS collection. We did these with Marcus Arvonen. These pepper mills are beautiful, and these have been around for, like, 20 years as well. They are pretty tall. A smaller version came later on, but I like these.”
“They have their chips, yes, but this just makes them nicer. It’s age. They’ve been around and are used every day. Everything has a little bit of imperfection. You can spend your whole life bothering about that, but there should be some imperfection in life. Fix it? Then something else needs fixing. It just moves. Leave it, be proud.”
Where’s the Billy Bookcase or Kallax?
“I don’t have a Billy in the house now. But there have been! Kallax? I have owned many. Brilliant piece. Really good for vinyl, because that’s the time they come from. I listen to a lot of vinyl.”
Connections is the one of the most popular New York Times word games that’s captured the public’s attention. The game is all about finding the “common threads between words.” And just like Wordle, Connections resets after midnight and each new set of words gets trickier and trickier—so we’ve served up some hints and tips to get you over the hurdle.
If you just want to be told today’s puzzle, you can jump to the end of this article for today’s Connections solution. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.
The NYT‘s latest daily word game has become a social media hit. The Times credits associate puzzle editor Wyna Liu with helping to create the new word game and bringing it to the publications’ Games section. Connections can be played on both web browsers and mobile devices and require players to group four words that share something in common.
Each puzzle features 16 words and each grouping of words is split into four categories. These sets could comprise of anything from book titles, software, country names, etc. Even though multiple words will seem like they fit together, there’s only one correct answer.
If a player gets all four words in a set correct, those words are removed from the board. Guess wrong and it counts as a mistake—players get up to four mistakes until the game ends.
Players can also rearrange and shuffle the board to make spotting connections easier. Additionally, each group is color-coded with yellow being the easiest, followed by green, blue, and purple. Like Wordle, you can share the results with your friends on social media.
Starting with explosive onomatopoeia: BANGKOK, BOOMER, POPSICLE, POWDER
Don’t feel down if you didn’t manage to guess it this time. There will be new Connections for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints.
Connections is the one of the most popular New York Times word games that’s captured the public’s attention. The game is all about finding the “common threads between words.” And just like Wordle, Connections resets after midnight and each new set of words gets trickier and trickier—so we’ve served up some hints and tips to get you over the hurdle.
If you just want to be told today’s puzzle, you can jump to the end of this article for today’s Connections solution. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.
The NYT‘s latest daily word game has become a social media hit. The Times credits associate puzzle editor Wyna Liu with helping to create the new word game and bringing it to the publications’ Games section. Connections can be played on both web browsers and mobile devices and require players to group four words that share something in common.
Each puzzle features 16 words and each grouping of words is split into four categories. These sets could comprise of anything from book titles, software, country names, etc. Even though multiple words will seem like they fit together, there’s only one correct answer.
If a player gets all four words in a set correct, those words are removed from the board. Guess wrong and it counts as a mistake—players get up to four mistakes until the game ends.
Players can also rearrange and shuffle the board to make spotting connections easier. Additionally, each group is color-coded with yellow being the easiest, followed by green, blue, and purple. Like Wordle, you can share the results with your friends on social media.
Starting with explosive onomatopoeia: BANGKOK, BOOMER, POPSICLE, POWDER
Don’t feel down if you didn’t manage to guess it this time. There will be new Connections for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints.
#NYT #Connections #hints #answers #June #Tips #solve #Connections">NYT Connections hints and answers for June 22. Tips to solve ‘Connections’ #1107.
The NYT Connections puzzle today is not too difficult if you’re good at math.
Connections is the one of the most popular New York Times word games that’s captured the public’s attention. The game is all about finding the “common threads between words.” And just like Wordle, Connections resets after midnight and each new set of words gets trickier and trickier—so we’ve served up some hints and tips to get you over the hurdle.
If you just want to be told today’s puzzle, you can jump to the end of this article for today’s Connections solution. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.
The NYT‘s latest daily word game has become a social media hit. The Times credits associate puzzle editor Wyna Liu with helping to create the new word game and bringing it to the publications’ Games section. Connections can be played on both web browsers and mobile devices and require players to group four words that share something in common.
Each puzzle features 16 words and each grouping of words is split into four categories. These sets could comprise of anything from book titles, software, country names, etc. Even though multiple words will seem like they fit together, there’s only one correct answer.
If a player gets all four words in a set correct, those words are removed from the board. Guess wrong and it counts as a mistake—players get up to four mistakes until the game ends.
Players can also rearrange and shuffle the board to make spotting connections easier. Additionally, each group is color-coded with yellow being the easiest, followed by green, blue, and purple. Like Wordle, you can share the results with your friends on social media.
Starting with explosive onomatopoeia: BANGKOK, BOOMER, POPSICLE, POWDER
Don’t feel down if you didn’t manage to guess it this time. There will be new Connections for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints.
In an interview with Business Insider, Bose CMO Jim Mollica said the company had created Bose Studios as part of a move away from traditional “campaign-driven marketing.” A big element of that is going to be Bose Records, a new label the company has formed to “help break underappreciated or new artists.” The competition isn’t the big three — Sony, UMG, Warner — it’s independent labels already being squeezed in an era of bedroom producers and self-distribution.
Mollica was transparent about the real goal, though: build a library of music that Bose could feature in its commercials without having to pay the licensing rights for. He said that the company wouldn’t own the artists’ masters or take a share of their streaming or sales revenue, and that they’d be free to sign with other labels. That sounds extremely artist-friendly on its face, which is great. But there’s still a lot we don’t know about the new business venture.
Bose is primarily known for making consumer-grade audio gear that tries to put on airs. Most audiophiles will be quick to tell you that Bose products are overpriced and, at best, merelyokay. What the company is undeniably great at is marketing. But selling mediocre Bluetooth speakers at inflated prices is very different from discovering talent and promoting artists. Mollica didn’t mention poaching A&R talent from other labels or any splashy celebrity partnerships to launch. Though he did mention that some “legendary Hollywood names” were attached to films and TV series being commissioned by Bose Studios.
Which brings us to another issue: a lack of focus. Simply launching a record label is hard enough. Why does Bose — again, whose primary experience is in manufacturing audio hardware — think that it can also launch a movie studio, a podcast network, and a live event production company? These are all things that Mollica said are in the works, according to Business Insider.
Sure, you could argue that Bose, as an audio company, has more of a right to dive into the music industry than those failed ventures. But they featured celebrity endorsements, partnerships with bigger labels, or, at the very least, some specific cultural hook. Bose Studios just seems desperate and unfocused.
In an interview with Business Insider, Bose CMO Jim Mollica said the company had created Bose Studios as part of a move away from traditional “campaign-driven marketing.” A big element of that is going to be Bose Records, a new label the company has formed to “help break underappreciated or new artists.” The competition isn’t the big three — Sony, UMG, Warner — it’s independent labels already being squeezed in an era of bedroom producers and self-distribution.
Mollica was transparent about the real goal, though: build a library of music that Bose could feature in its commercials without having to pay the licensing rights for. He said that the company wouldn’t own the artists’ masters or take a share of their streaming or sales revenue, and that they’d be free to sign with other labels. That sounds extremely artist-friendly on its face, which is great. But there’s still a lot we don’t know about the new business venture.
Bose is primarily known for making consumer-grade audio gear that tries to put on airs. Most audiophiles will be quick to tell you that Bose products are overpriced and, at best, merelyokay. What the company is undeniably great at is marketing. But selling mediocre Bluetooth speakers at inflated prices is very different from discovering talent and promoting artists. Mollica didn’t mention poaching A&R talent from other labels or any splashy celebrity partnerships to launch. Though he did mention that some “legendary Hollywood names” were attached to films and TV series being commissioned by Bose Studios.
Which brings us to another issue: a lack of focus. Simply launching a record label is hard enough. Why does Bose — again, whose primary experience is in manufacturing audio hardware — think that it can also launch a movie studio, a podcast network, and a live event production company? These are all things that Mollica said are in the works, according to Business Insider.
Sure, you could argue that Bose, as an audio company, has more of a right to dive into the music industry than those failed ventures. But they featured celebrity endorsements, partnerships with bigger labels, or, at the very least, some specific cultural hook. Bose Studios just seems desperate and unfocused.
#Bose #thinks #media #company #reasonBusiness,Entertainment,Music,News,Report">Bose thinks it can be a media company for some reason
The history books are littered with the corpses of corporate record labels started by companies that had no business being in the music industry. Bose thinks it can be the exception to the rule. It thinks it can be Red Bull. And, while Bose has more of a right to dip its toes into the media world than Build-a-Bear, there’s little reason to believe it can succeed where so many others have failed.
In an interview with Business Insider, Bose CMO Jim Mollica said the company had created Bose Studios as part of a move away from traditional “campaign-driven marketing.” A big element of that is going to be Bose Records, a new label the company has formed to “help break underappreciated or new artists.” The competition isn’t the big three — Sony, UMG, Warner — it’s independent labels already being squeezed in an era of bedroom producers and self-distribution.
Mollica was transparent about the real goal, though: build a library of music that Bose could feature in its commercials without having to pay the licensing rights for. He said that the company wouldn’t own the artists’ masters or take a share of their streaming or sales revenue, and that they’d be free to sign with other labels. That sounds extremely artist-friendly on its face, which is great. But there’s still a lot we don’t know about the new business venture.
Bose is primarily known for making consumer-grade audio gear that tries to put on airs. Most audiophiles will be quick to tell you that Bose products are overpriced and, at best, merelyokay. What the company is undeniably great at is marketing. But selling mediocre Bluetooth speakers at inflated prices is very different from discovering talent and promoting artists. Mollica didn’t mention poaching A&R talent from other labels or any splashy celebrity partnerships to launch. Though he did mention that some “legendary Hollywood names” were attached to films and TV series being commissioned by Bose Studios.
Which brings us to another issue: a lack of focus. Simply launching a record label is hard enough. Why does Bose — again, whose primary experience is in manufacturing audio hardware — think that it can also launch a movie studio, a podcast network, and a live event production company? These are all things that Mollica said are in the works, according to Business Insider.
Sure, you could argue that Bose, as an audio company, has more of a right to dive into the music industry than those failed ventures. But they featured celebrity endorsements, partnerships with bigger labels, or, at the very least, some specific cultural hook. Bose Studios just seems desperate and unfocused.
![These Are the 12 Ikea Products the Company’s Design Chief Personally OwnsThe Svarva lamp can be twisted into different shapes.
Courtesy of Johan EjdemoPS Svarva Floor Lamp“Some stuff I did myself, like this one. The Svarva lamp we made with the design group Front for the PS 2009 collection. They were quite newly established and so we did an armchair and this lamp. The desire was to do a wooden turned lamp, but you should also be able to twist it, articulate it.”“I felt that that would be very difficult to do. Along with a colleague in lighting at the time, I went to Hungary to this factory that was producing lamps for us. It was all metal tubes that they were doing, so we were a little bit hesitant whether they should be able to solve this. But they made some mock-ups based on the designer drawings. So we went there to have a look, and it was standing there. It was this floor lamp, and also a table lamp where the wooden beads were going in a circle and then up, like a snake.”“What we didn’t know was that next to the lamp factory was this factory that was doing the turned wooden beads, the small individual pieces that we put together. None of us knew that. It was just pure serendipity. So they were turning these wooden beads, and the lamp factory was putting them on the metal tubes, just like on a necklace. They had very little to do, so they were happy to get the business.”A Sinka Cabinet resides in Ejdemo’s hallway.
Courtesy of Johan EjdemoPS Sinka Cabinet“I have another favorite from that PS 2009 collection, it’s in my hallway. The PS Sinka, with the small drawers with a wooden base. Sinka means “dovetail” in Swedish, so the name explaining that construction.”“But the problem we had with this one was the packaging volume was too big. So what we did was each drawer is slightly shallower. So four drawers stack into each other. And four more drawers stack. There’s a little bit of a stopper in the back when you push them in, so they stop evenly at the front. There’s also a hidden compartment behind the smallest drawer. Really good drawers for all this stuff that is just lying around and getting in the way. In the top one I have all my keys that I no longer know where they go.”PS Jonsberg Vases“I have this vase from the PS collection to hold the cables [on my Samsung Serif TV]. It was a set, the Jonsberg vases by Hella Jongerius. There were four of them in different ceramic techniques. I had all four, but the terracotta one broke, which was a pity.” [It certainly is. These vases now sell secondhand for ,700 for a full set.]“They’re inspired by different regions, and the different techniques are beautiful. I use the big black one for toilet paper in one bathroom. It’s not disrespect for the design. It’s just such a good design to stand there, and it makes the bathroom beautiful, and it can fit the toilet roll. So, why have something like an ugly stick? It’s nice for that.”Pax Wardrobes“Pax. We have to mention Pax. I have Pax wardrobes in a few rooms, but also I’m a little bit peculiar. Like in the kitchen, these veneer doors have been sanded and hand-painted by me, just to make them fit my house, in my space. I repaint them sometimes.”Chipped Spraka pepper mills.
Courtesy of Johan EjdemoSpraka Pepper Mills“I have these pepper mills. One for white pepper, one for black pepper. That was also in a PS collection. We did these with Marcus Arvonen. These pepper mills are beautiful, and these have been around for, like, 20 years as well. They are pretty tall. A smaller version came later on, but I like these.”“They have their chips, yes, but this just makes them nicer. It’s age. They’ve been around and are used every day. Everything has a little bit of imperfection. You can spend your whole life bothering about that, but there should be some imperfection in life. Fix it? Then something else needs fixing. It just moves. Leave it, be proud.”Where’s the Billy Bookcase or Kallax?“I don’t have a Billy in the house now. But there have been! Kallax? I have owned many. Brilliant piece. Really good for vinyl, because that’s the time they come from. I listen to a lot of vinyl.”#Ikea #Products #Companys #Design #Chief #Personally #Ownsikea,design,home,furniture,household,interviews](https://i2.wp.com/media.wired.com/photos/6a33ff12acc128b064d51d9c/master/w_1600%2Cc_limit/IKEA%2520PS%2520SVARVA%25202.jpg?ssl=1 "These Are the 12 Ikea Products the Company’s Design Chief Personally OwnsThe Svarva lamp can be twisted into different shapes.
Courtesy of Johan EjdemoPS Svarva Floor Lamp“Some stuff I did myself, like this one. The Svarva lamp we made with the design group Front for the PS 2009 collection. They were quite newly established and so we did an armchair and this lamp. The desire was to do a wooden turned lamp, but you should also be able to twist it, articulate it.”“I felt that that would be very difficult to do. Along with a colleague in lighting at the time, I went to Hungary to this factory that was producing lamps for us. It was all metal tubes that they were doing, so we were a little bit hesitant whether they should be able to solve this. But they made some mock-ups based on the designer drawings. So we went there to have a look, and it was standing there. It was this floor lamp, and also a table lamp where the wooden beads were going in a circle and then up, like a snake.”“What we didn’t know was that next to the lamp factory was this factory that was doing the turned wooden beads, the small individual pieces that we put together. None of us knew that. It was just pure serendipity. So they were turning these wooden beads, and the lamp factory was putting them on the metal tubes, just like on a necklace. They had very little to do, so they were happy to get the business.”A Sinka Cabinet resides in Ejdemo’s hallway.
Courtesy of Johan EjdemoPS Sinka Cabinet“I have another favorite from that PS 2009 collection, it’s in my hallway. The PS Sinka, with the small drawers with a wooden base. Sinka means “dovetail” in Swedish, so the name explaining that construction.”“But the problem we had with this one was the packaging volume was too big. So what we did was each drawer is slightly shallower. So four drawers stack into each other. And four more drawers stack. There’s a little bit of a stopper in the back when you push them in, so they stop evenly at the front. There’s also a hidden compartment behind the smallest drawer. Really good drawers for all this stuff that is just lying around and getting in the way. In the top one I have all my keys that I no longer know where they go.”PS Jonsberg Vases“I have this vase from the PS collection to hold the cables [on my Samsung Serif TV]. It was a set, the Jonsberg vases by Hella Jongerius. There were four of them in different ceramic techniques. I had all four, but the terracotta one broke, which was a pity.” [It certainly is. These vases now sell secondhand for ,700 for a full set.]“They’re inspired by different regions, and the different techniques are beautiful. I use the big black one for toilet paper in one bathroom. It’s not disrespect for the design. It’s just such a good design to stand there, and it makes the bathroom beautiful, and it can fit the toilet roll. So, why have something like an ugly stick? It’s nice for that.”Pax Wardrobes“Pax. We have to mention Pax. I have Pax wardrobes in a few rooms, but also I’m a little bit peculiar. Like in the kitchen, these veneer doors have been sanded and hand-painted by me, just to make them fit my house, in my space. I repaint them sometimes.”Chipped Spraka pepper mills.
Courtesy of Johan EjdemoSpraka Pepper Mills“I have these pepper mills. One for white pepper, one for black pepper. That was also in a PS collection. We did these with Marcus Arvonen. These pepper mills are beautiful, and these have been around for, like, 20 years as well. They are pretty tall. A smaller version came later on, but I like these.”“They have their chips, yes, but this just makes them nicer. It’s age. They’ve been around and are used every day. Everything has a little bit of imperfection. You can spend your whole life bothering about that, but there should be some imperfection in life. Fix it? Then something else needs fixing. It just moves. Leave it, be proud.”Where’s the Billy Bookcase or Kallax?“I don’t have a Billy in the house now. But there have been! Kallax? I have owned many. Brilliant piece. Really good for vinyl, because that’s the time they come from. I listen to a lot of vinyl.”#Ikea #Products #Companys #Design #Chief #Personally #Ownsikea,design,home,furniture,household,interviews")
Post Comment