For this upcoming weekend’s annual Governors Ball, Pacsun has released its latest collection in partnership with the music festival.

Taking inspiration from the nostalgia of concert merchandise, New York streetwear culture and festival fashion, the product assortment is a mixture of vintage-inspired graphics, festival-ready silhouettes and references to New York’s vibrant music culture and history. This year’s Gov Ball is headlined by major artists including A$AP Rocky, Jennie, Lorde, Stray Kids and more.

The eight-piece collection for womenswear and menswear includes graphic T-shirts and hoodies, featuring watercolor-inspired art and bold typography — which Pacsun said is reminiscent of New York’s energy and festival weekend.

“Great festival merchandise should do more than just mark a moment, it should give fans something that feels connected to the experience, the city and the culture around it,” said Andres Perez, director of merchandise at Governors Ball and C3 Presents. “Pacsun understood that balance with this collection, bringing a creative lens and product perspective that felt true to Gov Ball and authentic to New York City. We’re excited to continue building on this ongoing collaboration.”

Leading up to the weekend festivities, Pacsun is hosting a consumer-facing event at its SoHo flagship location on Thursday from 2 until 7 p.m. with a coffee bar, claw machine, giveaways, music and other festival-inspired moments.

Moreover, as an official Governors Ball festival sponsor, Pacsun will be activating onsite throughout Governors Ball weekend with a dedicated area for the collection alongside other Pacsun clothing styles and a custom installation inspired by New York’s bodega culture. The brand is also supporting the Brooklyn-based nonprofit Kids Rock for Kids program to give young musicians access to “people, spaces and experiences.”

“Music is one of Pacsun’s core cultural pillars because of the influence it continues to have across identity, creativity, personal style and community for the next generation. We’re excited to return to Governors Ball this year in a larger capacity and continue building experiences that feel authentic to the intersection of music and youth culture. From this collection to the festival activations and consumer events we have planned throughout the weekend, every part of the experience is designed to bring our community together through music, fashion and individuality while celebrating the energy of New York City,” said Richard Cox, chief merchandising officer at Pacsun.

The Pacsun x Governors Ball collection ranges from $40 to $80 and is available in-store at Pacsun’s New York locations, on Pacsun’s website and on-site at Governors Ball at Flushing Meadows Corona Park from Friday through Sunday. Pacsun’s SoHo location is at 503 Broadway.