The first Masters of the Universe trailer was released on Thursday, and while there’s plenty to either love or hate about it, one specific moment has risen to the top of the list. In the film, directed by Travis Knight, Prince Adam, better known as He-Man, finds himself hiding on Earth for his own protection. And, in a quick montage of Adam’s life here on Earth, we see that at work, he’s got pronouns on this nameplate.
Pronouns used be a word simply used to describe other words, used in place of proper nouns. But, as we’re surely aware, in recent years the phrase has been co-opted as a sure-fire sign of a “woke” agenda. People who wish to let other people know which pronouns they prefer are proponents of some crazy movement to allow people to be who they want to be! Madness!
Well, soon after the Masters of the Universe trailer was released, some people online began to get mad about Prince Adam having pronouns. You know. The guy they refer to as “He-Man.” As in an actual pronoun, “He,” followed by “Man.” He-Man himself literally has pronouns and has for almost 50 years. But now, of course, it’s a problem.
To be fair, though, we haven’t seen the film yet. We don’t know the specific context. On the surface, it feels pretty damn clear that the “He/Him” pronouns on Adam’s name plate are a wink at the fact that he is “He-Man” in the movie. A truth he feels deep within himself but can’t quite come to terms with. (Wait until people start to dig into that.) Maybe it’s not that, though. Maybe Adam is some kind of crazy liberal who put them on his nameplate as an act of woke defiance against his conservative colleagues. But we seriously doubt it.
What makes even a hint of anger about this moment so funny, though, is that it’s so obvious. The joke, yes, but also the grift. This clever, seemingly throwaway moment almost feels like pure online rage bait. Because, let’s face it, there are plenty of people in the world who watch media these days with the specific aim to get mad and react to it. It’s so dumb. So obvious. But, apparently, also so lucrative.
And so, yes, the pronounced hero has pronouns in his upcoming movie. We love it, and we love that it’s getting precisely the reaction it aimed for. Just wait until She-Ra shows up.
Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
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![‘Ninja Scroll’ Is Slashing Back to Theaters in October
The 1993 samurai anime film Ninja Scroll is coming back with a limited theatrical run this fall. Per IGN, Iconic Events and AMC are teaming for a re-release on October 4, 5, and 7. (At time of writing, it’s exclusively locked to North America.) The remastered version will play its original 35mm negatives in 4K using a process that “repairs any damage and [performs] color correction to create an archival-quality digital master of the film.” Directed and written by Yoshiaki Kawajiri and created by Animate Film, Ninja Scroll tells the story of mercenary swordsman Kibagamei Jubei. Set in feudal Japan, Jubei is tasked with killing the Eight Devils of Kimon, supernatural ninjas aiming to take over the Tokugawa shogunate. Praised for its animation and action, the film was highly regarded when it came out and is considered a great contributor (alongside Akira and Ghost in the Shell) to adult anime’s popularity in the West. (That’s at least true for the Wachowskis, who cited the film as a big influence on The Matrix, and later brought on Kawajiri to direct and write two segments of The Animatrix.) [embed]https://www.youtube.com/watch?v=jrfUIekIpEA[/embed] In the years since Ninja Scroll’s release, it’s become a bit of a franchise unto itself: it had a standalone sequel series in 2003 and a 12-issue miniseries in 2006 by J. Torres and Michael Chang Ting Yu.
Animation studio Madhouse announced a sequel in 2008 helmed by Kawajiri that stalled out, and that same year saw Warner Bros. announce a live-action movie that also didn’t go anywhere. (Oh, noooooo, that’s sooooooo sad.) Tickets for the Ninja Scroll re-release will go on sale in the coming weeks. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ninja #Scroll #Slashing #Theaters #OctoberNinja Scroll,Yoshiaki Kawajiri](https://i0.wp.com/gizmodo.com/app/uploads/2026/06/ninja-scroll-hed-1280x853.jpg?ssl=1 "‘Ninja Scroll’ Is Slashing Back to Theaters in October
The 1993 samurai anime film Ninja Scroll is coming back with a limited theatrical run this fall. Per IGN, Iconic Events and AMC are teaming for a re-release on October 4, 5, and 7. (At time of writing, it’s exclusively locked to North America.) The remastered version will play its original 35mm negatives in 4K using a process that “repairs any damage and [performs] color correction to create an archival-quality digital master of the film.” Directed and written by Yoshiaki Kawajiri and created by Animate Film, Ninja Scroll tells the story of mercenary swordsman Kibagamei Jubei. Set in feudal Japan, Jubei is tasked with killing the Eight Devils of Kimon, supernatural ninjas aiming to take over the Tokugawa shogunate. Praised for its animation and action, the film was highly regarded when it came out and is considered a great contributor (alongside Akira and Ghost in the Shell) to adult anime’s popularity in the West. (That’s at least true for the Wachowskis, who cited the film as a big influence on The Matrix, and later brought on Kawajiri to direct and write two segments of The Animatrix.) [embed]https://www.youtube.com/watch?v=jrfUIekIpEA[/embed] In the years since Ninja Scroll’s release, it’s become a bit of a franchise unto itself: it had a standalone sequel series in 2003 and a 12-issue miniseries in 2006 by J. Torres and Michael Chang Ting Yu.
Animation studio Madhouse announced a sequel in 2008 helmed by Kawajiri that stalled out, and that same year saw Warner Bros. announce a live-action movie that also didn’t go anywhere. (Oh, noooooo, that’s sooooooo sad.) Tickets for the Ninja Scroll re-release will go on sale in the coming weeks. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ninja #Scroll #Slashing #Theaters #OctoberNinja Scroll,Yoshiaki Kawajiri")
![‘Ninja Scroll’ Is Slashing Back to Theaters in October
The 1993 samurai anime film Ninja Scroll is coming back with a limited theatrical run this fall. Per IGN, Iconic Events and AMC are teaming for a re-release on October 4, 5, and 7. (At time of writing, it’s exclusively locked to North America.) The remastered version will play its original 35mm negatives in 4K using a process that “repairs any damage and [performs] color correction to create an archival-quality digital master of the film.” Directed and written by Yoshiaki Kawajiri and created by Animate Film, Ninja Scroll tells the story of mercenary swordsman Kibagamei Jubei. Set in feudal Japan, Jubei is tasked with killing the Eight Devils of Kimon, supernatural ninjas aiming to take over the Tokugawa shogunate. Praised for its animation and action, the film was highly regarded when it came out and is considered a great contributor (alongside Akira and Ghost in the Shell) to adult anime’s popularity in the West. (That’s at least true for the Wachowskis, who cited the film as a big influence on The Matrix, and later brought on Kawajiri to direct and write two segments of The Animatrix.) [embed]https://www.youtube.com/watch?v=jrfUIekIpEA[/embed] In the years since Ninja Scroll’s release, it’s become a bit of a franchise unto itself: it had a standalone sequel series in 2003 and a 12-issue miniseries in 2006 by J. Torres and Michael Chang Ting Yu.
Animation studio Madhouse announced a sequel in 2008 helmed by Kawajiri that stalled out, and that same year saw Warner Bros. announce a live-action movie that also didn’t go anywhere. (Oh, noooooo, that’s sooooooo sad.) Tickets for the Ninja Scroll re-release will go on sale in the coming weeks. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ninja #Scroll #Slashing #Theaters #OctoberNinja Scroll,Yoshiaki Kawajiri](https://gizmodo.com/app/uploads/2026/06/ninja-scroll-hed-1280x853.jpg "‘Ninja Scroll’ Is Slashing Back to Theaters in October
The 1993 samurai anime film Ninja Scroll is coming back with a limited theatrical run this fall. Per IGN, Iconic Events and AMC are teaming for a re-release on October 4, 5, and 7. (At time of writing, it’s exclusively locked to North America.) The remastered version will play its original 35mm negatives in 4K using a process that “repairs any damage and [performs] color correction to create an archival-quality digital master of the film.” Directed and written by Yoshiaki Kawajiri and created by Animate Film, Ninja Scroll tells the story of mercenary swordsman Kibagamei Jubei. Set in feudal Japan, Jubei is tasked with killing the Eight Devils of Kimon, supernatural ninjas aiming to take over the Tokugawa shogunate. Praised for its animation and action, the film was highly regarded when it came out and is considered a great contributor (alongside Akira and Ghost in the Shell) to adult anime’s popularity in the West. (That’s at least true for the Wachowskis, who cited the film as a big influence on The Matrix, and later brought on Kawajiri to direct and write two segments of The Animatrix.) [embed]https://www.youtube.com/watch?v=jrfUIekIpEA[/embed] In the years since Ninja Scroll’s release, it’s become a bit of a franchise unto itself: it had a standalone sequel series in 2003 and a 12-issue miniseries in 2006 by J. Torres and Michael Chang Ting Yu.
Animation studio Madhouse announced a sequel in 2008 helmed by Kawajiri that stalled out, and that same year saw Warner Bros. announce a live-action movie that also didn’t go anywhere. (Oh, noooooo, that’s sooooooo sad.) Tickets for the Ninja Scroll re-release will go on sale in the coming weeks. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ninja #Scroll #Slashing #Theaters #OctoberNinja Scroll,Yoshiaki Kawajiri")
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