Petite Plume, the luxury sleepwear and lifestyle company, has named Irina Topuria its first president.

She will oversee the company’s strategic growth, operations and expansion as Petite Plume enters its next phase of scaling.

Petite Plume was launched in 2015 with the aim of redefining the standards of sleepwear. The company offers classic and nostalgic silhouettes in ultra-fine fabrics, often with whimsical touches. The company makes clothing for women, men, kids and babies, as well as table linens, bedding and sheets for the home.

Most recently, Topuria was president of Fleur du Mal, leading the direct-to-consumer luxury lingerie brand through a period of significant growth. Earlier in her career, she spent eight years on Wall Street in the investment banking divisions of Goldman Sachs and Citigroup, focusing on the fashion and retail sectors.

Topuria joins the executive team alongside founder and chief executive officer Emily Hikade; chief marketing officer Fanny Quehe, and chief financial officer Lisa Kempa.

“Irina is a rare leader who combines deep operational expertise with a sharp strategic mindset and a true appreciation for the brand,” Hikade said. “As Petite Plume continues to grow, it is important to bring on a president who understands how to thoughtfully scale a rapidly moving business while staying true to our values. Irina’s experience and leadership make her the perfect partner for this next chapter.”

Topuria said, “I am honored to join Petite Plume at such an exciting moment. Petite Plume has built a powerful platform grounded in quality, elegance and craftsmanship, creating a rare opportunity to scale with authenticity while resonating deeply with loyal customers and reaching new audiences. I look forward to working closely with Emily and the team to build on that legacy and drive the business forward in a meaningful and sustainable way.”

In her new role as president, Topuria is expected to work closely with Petite Plume’s leadership team to drive long-term strategy, optimize operations and expand the brand’s presence across channels and markets.