Petite Plume, the New York-based luxury sleepwear and lifestyle brand, has named Rebecca Goodman chief marketing officer.

Plume succeeds Fanny Quehe, who resigned the role in May to relocate to Marrakech this summer. She had been in the role since 2023.

Goodman most recently was vice president of marketing and communications at Manolo Blahnik, and previously held senior leadership posts at Oscar de la Renta and Tomas Maier, formerly part of Kering. Her experience also includes roles at Equinox, Diesel, Paul Wilmot Communications, Hermès of Paris Inc. and Salvatore Ferragamo.

Goodman’s appointment comes amid significant momentum for the Petite Plume brand, with the business nearly doubling in 2025, via expansion across its direct-to-consumer and wholesale networks.

Petite Plume manufactures and markets sleepwear and loungewear for women, men, children and baby, home goods and high-end bedding lines.

“We’re entering one of the most exciting chapters in Petite Plume’s history and Rebecca is exactly the leader we want by our side,” said Emily Hikade, founder and chief executive officer of Petite Plume. “Rebecca stood out not only because of her remarkable experience building some of the world’s most respected luxury brands, but because she immediately understood the heart and soul of Petite Plume. She shares our belief that enduring brands are built through emotional connection, exceptional products and unforgettable customer experiences.”

Goodman, who is based at company headquarters in New York City, joins an executive leadership team that includes Hikade, Irina Topuria, president, and Lisa Kempa, chief financial officer.

“Emily has built something truly special, creating a beloved brand with tremendous momentum and opportunity ahead,” Goodman said. “I have been incredibly inspired by her vision and passion, and I look forward to bringing my experience in luxury marketing and communications to help elevate Petite Plume and support its next chapter of growth as an enduring global lifestyle brand.”

Founded by Hikade, a former CIA officer, the brand has been 100 percent founder-owned and profitable since its launch.