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Prime Day Is a Godsend for Everyone on Your Gift List

Prime Day Is a Godsend for Everyone on Your Gift List

Amazon Prime Day, for all its promises of “lowest-ever prices” and “ending-soon discounts,” can be underwhelming. Sure, there’s no shortage of worthwhile deals if you can muster the stamina to find them, but Amazon’s biggest sale(s) of the year tends to be messy, and frankly, a bit out of control—precisely why we do the tireless work of helping you navigate it.

There is, however, one obvious upside to adding another Prime Day to the calendar in October: It gives us all a head start on holiday shopping. In other words, you can use today to shop for someone else.

All the general unruliness we were talking about before? There’s none of that here. Instead, you’ll find an all-killer, no-filler guide to the most giftable Prime Day deals this side of Black Friday, conveniently arranged by budget to help you cross out the names on your list faster than a phys-ed teacher breezing through attendance. For more intel on the best gifts that come with two-day shipping, check our guide to every GQ-approved present on Amazon.

Want more savings intel? Scope out our picks for the best Prime Day clothing deals to refresh your closet, then hit our roundup of the best Prime Day deals for everything else worth adding to cart.

The Best Gifts to Buy During Amazon Prime Day

The Little Speaker That Could

JBL Go 4 Bluetooth Speaker

See the deal

The Glow Getter

Loops Hydrogel Korean Face Mask (Variety Pack)

See the deal

The Instant Classic

Fujifilm Instax Mini 12 Instant Film Camera

See the deal

Shop by Price

Prime Day Gifts Under $25

Loops

Hydrogel Korean Face Mask (Variety Pack)

Everyone needs a little pampering. These two-piece hydrogel masks deliver it in spades—infused with bakuchiol, ceramides, and niacinamide to smooth, firm, and refresh the skin.

Classic Boxer Briefs (3-Pack)

Calvin Klein

Cotton Stretch Boxer Briefs (3-Pack)

Our pick for the best underwear to buy in the bulk, Calvin Klein’s stretch briefs are as classic as they get. And there is literally no better time to stock up on them than Prime Day.

Roku

Streaming Stick Plus 2025

Roku’s latest Streaming Stick Plus delivers crisp 4K HDR, reliable streaming, and an easy setup—all in a sleek little package that costs less than your monthly coffee tab.

Harry’s

Travel Shaving Kit

Harry’s still makes a damn good razor. The Original Travel Kit packs everything you need on the go—and honestly, the rich, soothing shaving gel alone is worth the price of admission.

Baxter of California

Pocket Comb

Baxter of California’s pocket comb is small enough to slip into your dopp kit, but sturdy enough to tame even the most stubborn bedhead. If nothing else, it’s a perfect stocking stuffer.

Amazon’s smallest smart speaker still packs plenty of punch. The Echo Pop delivers crisp sound, Alexa smarts, and a sleek design that fits in the smallest nooks and crannies of your home.


Prime Day Gifts Under $50

JBL

Go 4 Bluetooth Speaker

The Go 4 takes everything great about the Go 3 (punchy sound, pocket-sized build) and makes it louder, longer-lasting, and smarter. With improved battery life, a sturdier loop for clipping onto bags, and seamless Bluetooth 5.3 connectivity, it’s the ultimate ultra-portable speaker for impromptu hangs.

Image may contain: Bag, Tote Bag, Accessories, Handbag, and Canvas

Lands’ End

Open Top Canvas Tote Bag

The Lands’ End Open Canvas Tote looks a lot like a certain iconic bag (coughs L.L. Bean) and honestly, it does the trick. Sturdy, roomy, and ready for beach days, errands, or laundry hauls.

Image may contain: Harness

Cabeau

TNE S3 Travel Pillow

Cabeau’s TNE S3 isn’t your average floppy neck pillow. It’s firm where it counts, soft where it should be, and straps to your seat so it doesn’t slowly betray you mid-nap. Basically: no more bobblehead syndrome at 30,000 feet.

Image may contain: Business Card, Paper, Text, and Powder

Ursa Major

Essential Face Wipes

Image may contain: Electrical Device, Microphone, Blade, Razor, Weapon, Smoke Pipe, and Light

Philips Norelco

OneBlade 360

We test shavers all year, and the OneBlade 360 is one of our favorites. It trims, edges, and shaves without irritation, handles tough angles easily, and it’s compact enough to toss in a dopp kit without thinking twice.

Stanley 64oz. Go Growler

Stanley

Stanley 64oz. Go Growler

Because nothing tastes better than a beer—or whatever your carbonated beverage of choice happens to be—at the top of a mountain.

Apple

iPhone 17 Silicone Case

If you sprang for the new Creamsicle-hued iPhone 17, protect it with Apple’s official silicone case—now discounted for the first time since launch. A snug fit, soft feel, and color-match perfection.


Prime Day Gifts Under $100

Victrola

Retro Bluetooth Wood Radio

The Victrola Retro Bluetooth Wood Radio blends old-school charm with modern convenience. Stream your playlists, tune into the radio, and add a little vintage warmth to any room.

Image may contain: Computer, Electronics, Tablet Computer, Computer Hardware, and Hardware

The base Kindle does exactly what you want it to: it holds a thousand books, weighs less than a paperback, and goes weeks on a single charge. The crisp display reads like real paper, even in direct sun, meaning beach read season is officially on.

Image may contain: Wristwatch, Arm, Body Part, and Person

Timex

Waterbury Classic Chrono Watch

The Waterbury nails the dress watch basics: clean dial, leather strap, and just enough vintage flair. At 40mm, it’s an easy fit on most wrists—and a no-brainer if you want sharp looks without the splurge.

Fujifilm

Instax Mini 12 Instant Film Camera

The Instax Mini 12 is an instant crowd-pleaser—and an even better gift. Easy to use, fun to shoot with, and guaranteed to make memories frame-worthy.

Emberton II Portable Bluetooth Speaker

Marshall

Emberton II Portable Bluetooth Speaker

Excellent sound, yes. But let’s be real: Pick this Marshall Bluetooth speaker up for the person who’ll appreciate the look more than anything else.


Prime Day Gifts Over $100

Watch on a flat background.

Seiko’s Essentials SWR watch incorporates a slew of details that make this model a dead ringer for the Tank, down to the telltale rectangular face, Roman numeral indicators, cabochon crown, and croc-embossed leather strap.

Portable Power Station Explorer 300

Jackery

Portable Power Station Explorer 300

Jackery makes some of the best portable power solutions out there, and the Explorer 300 is a fan favorite. It’s compact, quiet, and powerful enough to charge phones, laptops, and small appliances. Great for camping, emergencies, or both—and heavily discounted for Prime Day.

Image may contain: Sink, Sink Faucet, Appliance, Blow Dryer, Device, Electrical Device, and Indoors

The AirPods Pro 2 hardly need an introduction. They’ve got improved noise cancellation, clearer calls, and swipe volume control. They usually hover around this price—but catching them on sale is always a smart move.

Image may contain: Bottle, Cosmetics, Perfume, and Aftershave

Giorgio Armani

Aqua Di Gio Eau De Toilette Spray

Armani’s genre-defining aquatic fragrance opens with crisp notes of citrus, but you don’t have to be a fragrance buff to appreciate its quiet, subtle finish.

The Our Place Dream Cooker keeps things simple with just four modes—pressure cook, slow cook, sauté, and keep warm—making it one of the easiest, most intuitive appliances around. And yes, it looks damn good on the counter, too.

Hatch

Home & Away Sleep Bundle

This bundle sets you up for dreamland wherever you are. It includes the Hatch Restore 3 sunrise alarm clock—your ticket to gentler mornings—and a portable sound machine to keep your sleep routine steady on the go.

Image may contain: Accessories, and Sunglasses

It doesn’t get any better than the OG Wayfarer from Ray Ban. These iconic shades come in a wide range of colors and pair well with everything from your summer grubbies to dressed-up date nights.

Prime Day Gifts Over $200

Image may contain: Electronics

The Meta Quest 3S is the most accessible entry into VR right now—lighter, cheaper, and surprisingly powerful for the price. It’s wireless, easy to set up, and comes with enough power to play the hits without tethering you to a gaming rig. All in, a solid gateway into the metaverse.

Image may contain: Appliance, Blow Dryer, Device, Electrical Device, Adult, Person, Electronics, Phone, and Mobile Phone

Therabody

Theragun Sense Percussion Massage Gun

Achey muscles don’t stand a chance with this percussion therapy device that those who train hard keep at the ready whenever a workout goes a little too far. Snag yours for a modest discount during Prime Day.

One of GQ associate commerce director Michael Nolledo’s favorite pickups of the year, the Fellow Aiden brews coffee like an absolute pro—smart, consistent, and sleek enough to leave out on the counter.

Amazon

Kindle Colorsoft (16GB)

Released in late 2024, the Kindle Colorsoft finally brings full-color reading to Amazon’s e-reader lineup. If you anyone on your list is big on graphic novels, they won’t be made to find this wrapped.

Image may contain: Computer, Electronics, Purple, Tablet Computer, Mobile Phone, and Phone

Apple

iPad Air (11-inch, M3, 2025)

The 2025 iPad Air, available in 11- or 13-inch sizes, runs on Apple’s M3 chip—making it a solid upgrade pick. It’s not a huge leap from 2024’s M2 model, but the extra power and bigger screen options make it a slightly better buy than the base iPad.


Prime Big Deal Days FAQ

What is Prime Big Deal Days 2025?

Every year, Prime Day lands in July. This year it stretched across a full four days, from Tuesday, July 8 through Friday, July 11. But starting in 2022, Amazon introduced a sequel event in the fall: Prime Big Deal Days. It’s been back every October since, and in 2025 it returns on October 7 and 8.

Expect steep cuts on basics (white tees, polos, denim), activewear, sneakers, and outerwear. Brands like Levi’s, Calvin Klein, Dickies, and Lacoste tend to unload a lot of inventory, while big-ticket electronics from Samsung, LG, and Sonos headline the markdowns. It’s also a sneaky-good time to start on your gift list—the Everything Store even has a dedicated Holiday Gift Shop, perfect if your holiday gifting strategy is typically panic and prayers.

How long do the deals last?

Prime Big Deal Days 2025 officially kicks off on Tuesday, October 7 at 12:01 a.m. PDT and runs straight through the strike of midnight on Wednesday, October 8. So you’ve got two full days to scoop up as many markdowns as your cart can handle.

Do Prime Day deals change each day?

Yep, Prime Day deals definitely change each day, and sometimes even by the hour. Amazon rotates in new discounts each day across all categories (tech, clothing, home, you name it), so what’s here today might be gone tomorrow. Some deals only last 24 hours, and others sell out with a quickness. If you see something you like, it’s probably smart to grab it before it’s gone.

Do you need to be a Prime member to shop Amazon Prime Day?

Yes, you must be an Amazon Prime member to access Prime Big Deal Day’s exclusive deals. If you’re not yet a member, you can sign up for a 30-day trial.

Do other retailers participate in Prime Day?

Prime Big Deal Days is an Amazon-exclusive affair. But plenty of other retailers like to ride the coattails with their own competing sales. We’ll keep you posted on the best ones happening at the same time.

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