Rosé and Puma’s new H-Street pulls from the Harambee, a late-’90s running spike whose name is Swahili for “pull together.”

K-pop singer Rosé from Blackpink fronts Puma’s newest H-Street campaign, an ivory pair set in a futuristic suburb and dropping May 7.

The campaign is round two for Rosé. She first signed on as the H-Street’s face earlier this year, fronting the spring run in bold neons. Ivory takes the upper, with metallic and black accents handling the detail work. The leaping Puma cat sits on the toe.

That toe is part of a longer story. Puma first cut the H-Street as a lifestyle silhouette in 2003 and reworked it again for 2025. The 2026 pair pulls straight from the archive, specifically the Harambee spike from the late ’90s. Harambee is Swahili for “pull together,” and the original ran the track for speed.

The shape stays low and streamlined. Mesh keeps the upper breathable. The T-shaped toe box and sprint-cut proportions carry over from the source, now reworked for lifestyle.

That lifestyle build drops May 7 at puma.com, Puma flagships, and select retailers.