Hardware startup Nothing said Thursday that it plans to make its affordable device brand, CMF, into an independent subsidiary with India serving as its headquarters for manufacturing and R&D.
The company first launched CMF in 2023 with a pair of earbuds and a smartwatch. Since then, it has introduced smartphones under the brand as well.
Nothing said that it is partnering with Indian ODM (Original Design Manufacturer) Optiemus to create a joint venture for manufacturing. While the startup didn’t reveal the ownership structure of this venture, it said that it aims to invest more than $100 million over the next three years, while creating over 1,800 jobs.
The London-based startup, following its $200 million funding round led by Tiger Global, didn’t say how much money from this round will go into setting up this new venture.
Nothing’s decision to choose India as CMF’s operational headquarters makes sense for a few reasons. CMF’s smartphones have been priced under $200, and that is the dominant category in India, with over 42% of phones shipped in Q2 2025 being in the $100-$200 price range, according to IDC.
India has also been Nothing’s strongest market with over 2% market share in smartphones. IDC told TechCrunch via email that Nothing was the fastest-growing brand in the country in Q2 2025, with 85% growth in shipments year over year.
“India will play a key role in shaping the future of the global smartphone industry. CMF has been well-received by the market since we launched it two years ago. With our end-to-end capabilities, we are uniquely positioned to now build it into India’s first truly global smartphone brand. Our joint venture with Optiemus is a key milestone toward making that vision a reality,” Nothing’s CEO Carl Pei said in a statement.
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The company’s move comes after it poached Himanshu Tondon from Xiaomi’s spin-off brand POCO last month to be VP of Business for CMF.
Brand spin-offs have been increasingly common in the last decade, especially for brands based in China. Examples include Xiaomi spinning off POCO, Huawei selling off Honor, and Oppo making Realme a separate company.
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![‘Ninja Scroll’ Is Slashing Back to Theaters in October
The 1993 samurai anime film Ninja Scroll is coming back with a limited theatrical run this fall. Per IGN, Iconic Events and AMC are teaming for a re-release on October 4, 5, and 7. (At time of writing, it’s exclusively locked to North America.) The remastered version will play its original 35mm negatives in 4K using a process that “repairs any damage and [performs] color correction to create an archival-quality digital master of the film.” Directed and written by Yoshiaki Kawajiri and created by Animate Film, Ninja Scroll tells the story of mercenary swordsman Kibagamei Jubei. Set in feudal Japan, Jubei is tasked with killing the Eight Devils of Kimon, supernatural ninjas aiming to take over the Tokugawa shogunate. Praised for its animation and action, the film was highly regarded when it came out and is considered a great contributor (alongside Akira and Ghost in the Shell) to adult anime’s popularity in the West. (That’s at least true for the Wachowskis, who cited the film as a big influence on The Matrix, and later brought on Kawajiri to direct and write two segments of The Animatrix.) [embed]https://www.youtube.com/watch?v=jrfUIekIpEA[/embed] In the years since Ninja Scroll’s release, it’s become a bit of a franchise unto itself: it had a standalone sequel series in 2003 and a 12-issue miniseries in 2006 by J. Torres and Michael Chang Ting Yu.
Animation studio Madhouse announced a sequel in 2008 helmed by Kawajiri that stalled out, and that same year saw Warner Bros. announce a live-action movie that also didn’t go anywhere. (Oh, noooooo, that’s sooooooo sad.) Tickets for the Ninja Scroll re-release will go on sale in the coming weeks. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ninja #Scroll #Slashing #Theaters #OctoberNinja Scroll,Yoshiaki Kawajiri](https://i0.wp.com/gizmodo.com/app/uploads/2026/06/ninja-scroll-hed-1280x853.jpg?ssl=1 "‘Ninja Scroll’ Is Slashing Back to Theaters in October
The 1993 samurai anime film Ninja Scroll is coming back with a limited theatrical run this fall. Per IGN, Iconic Events and AMC are teaming for a re-release on October 4, 5, and 7. (At time of writing, it’s exclusively locked to North America.) The remastered version will play its original 35mm negatives in 4K using a process that “repairs any damage and [performs] color correction to create an archival-quality digital master of the film.” Directed and written by Yoshiaki Kawajiri and created by Animate Film, Ninja Scroll tells the story of mercenary swordsman Kibagamei Jubei. Set in feudal Japan, Jubei is tasked with killing the Eight Devils of Kimon, supernatural ninjas aiming to take over the Tokugawa shogunate. Praised for its animation and action, the film was highly regarded when it came out and is considered a great contributor (alongside Akira and Ghost in the Shell) to adult anime’s popularity in the West. (That’s at least true for the Wachowskis, who cited the film as a big influence on The Matrix, and later brought on Kawajiri to direct and write two segments of The Animatrix.) [embed]https://www.youtube.com/watch?v=jrfUIekIpEA[/embed] In the years since Ninja Scroll’s release, it’s become a bit of a franchise unto itself: it had a standalone sequel series in 2003 and a 12-issue miniseries in 2006 by J. Torres and Michael Chang Ting Yu.
Animation studio Madhouse announced a sequel in 2008 helmed by Kawajiri that stalled out, and that same year saw Warner Bros. announce a live-action movie that also didn’t go anywhere. (Oh, noooooo, that’s sooooooo sad.) Tickets for the Ninja Scroll re-release will go on sale in the coming weeks. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ninja #Scroll #Slashing #Theaters #OctoberNinja Scroll,Yoshiaki Kawajiri")
![‘Ninja Scroll’ Is Slashing Back to Theaters in October
The 1993 samurai anime film Ninja Scroll is coming back with a limited theatrical run this fall. Per IGN, Iconic Events and AMC are teaming for a re-release on October 4, 5, and 7. (At time of writing, it’s exclusively locked to North America.) The remastered version will play its original 35mm negatives in 4K using a process that “repairs any damage and [performs] color correction to create an archival-quality digital master of the film.” Directed and written by Yoshiaki Kawajiri and created by Animate Film, Ninja Scroll tells the story of mercenary swordsman Kibagamei Jubei. Set in feudal Japan, Jubei is tasked with killing the Eight Devils of Kimon, supernatural ninjas aiming to take over the Tokugawa shogunate. Praised for its animation and action, the film was highly regarded when it came out and is considered a great contributor (alongside Akira and Ghost in the Shell) to adult anime’s popularity in the West. (That’s at least true for the Wachowskis, who cited the film as a big influence on The Matrix, and later brought on Kawajiri to direct and write two segments of The Animatrix.) [embed]https://www.youtube.com/watch?v=jrfUIekIpEA[/embed] In the years since Ninja Scroll’s release, it’s become a bit of a franchise unto itself: it had a standalone sequel series in 2003 and a 12-issue miniseries in 2006 by J. Torres and Michael Chang Ting Yu.
Animation studio Madhouse announced a sequel in 2008 helmed by Kawajiri that stalled out, and that same year saw Warner Bros. announce a live-action movie that also didn’t go anywhere. (Oh, noooooo, that’s sooooooo sad.) Tickets for the Ninja Scroll re-release will go on sale in the coming weeks. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ninja #Scroll #Slashing #Theaters #OctoberNinja Scroll,Yoshiaki Kawajiri](https://gizmodo.com/app/uploads/2026/06/ninja-scroll-hed-1280x853.jpg "‘Ninja Scroll’ Is Slashing Back to Theaters in October
The 1993 samurai anime film Ninja Scroll is coming back with a limited theatrical run this fall. Per IGN, Iconic Events and AMC are teaming for a re-release on October 4, 5, and 7. (At time of writing, it’s exclusively locked to North America.) The remastered version will play its original 35mm negatives in 4K using a process that “repairs any damage and [performs] color correction to create an archival-quality digital master of the film.” Directed and written by Yoshiaki Kawajiri and created by Animate Film, Ninja Scroll tells the story of mercenary swordsman Kibagamei Jubei. Set in feudal Japan, Jubei is tasked with killing the Eight Devils of Kimon, supernatural ninjas aiming to take over the Tokugawa shogunate. Praised for its animation and action, the film was highly regarded when it came out and is considered a great contributor (alongside Akira and Ghost in the Shell) to adult anime’s popularity in the West. (That’s at least true for the Wachowskis, who cited the film as a big influence on The Matrix, and later brought on Kawajiri to direct and write two segments of The Animatrix.) [embed]https://www.youtube.com/watch?v=jrfUIekIpEA[/embed] In the years since Ninja Scroll’s release, it’s become a bit of a franchise unto itself: it had a standalone sequel series in 2003 and a 12-issue miniseries in 2006 by J. Torres and Michael Chang Ting Yu.
Animation studio Madhouse announced a sequel in 2008 helmed by Kawajiri that stalled out, and that same year saw Warner Bros. announce a live-action movie that also didn’t go anywhere. (Oh, noooooo, that’s sooooooo sad.) Tickets for the Ninja Scroll re-release will go on sale in the coming weeks. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ninja #Scroll #Slashing #Theaters #OctoberNinja Scroll,Yoshiaki Kawajiri")
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