Snap plans to start selling its first pair of augmented reality glasses to the public in 2026.
The coming release is part of CEO Evan Spiegel’s decade-plus bet on what comes after the smartphone. He teased it Tuesday onstage at the Augmented World Expo, an augmented and virtual reality developer conference in Long Beach, California.
“Ever since we launched the developer Spectacles nine months ago, folks have been asking, ‘Hey, when’s the public release coming?’” Spiegel tells me ahead of his keynote. Announcing that they’re coming next year gives developers ample time to “think about their timeline for building and polishing the experiences they have,” he says. “And obviously, that’s really important.”
While he’s resistant to offer more details about the hardware, people who have seen prototypes of next year’s glasses tell me they’re noticeably thinner and lighter than last year’s version, which was only available to developers who applied to rent them. They also boast a wider field of view, allowing virtual graphics to fill more of the lenses.
Spiegel won’t tell me how much the glasses will cost, though he does let slip that they’ll be priced less than Apple’s $3,499 Vision Pro. (I expect them to cost much less than that, but still considerably more than the roughly $300 Meta Ray-Ban glasses.) According to Spiegel, next year’s glasses will just be called Specs, rather than Spectacles, since “that’s what everybody calls them already.”
The market for AR glasses is nascent now but shaping up to become crowded. Meta is planning to announce a pair of glasses with a heads-up display later this year. Google just rebooted its smart glasses program with a Gemini-powered version of Android it’s putting in frames from Warby Parker and other eyewear companies. Apple is also still working on AR glasses.
Spiegel says Snap has spent $3 billion to date on Spectacles, which is a small amount compared to the efforts of much players like Meta. Still, Spiegel thinks he has an edge: there are 400,000 developers already building AR effects, or lenses, for Snapchat, which is closing in on 1 billion monthly users. He’s betting on these lenses — which have become increasingly more complex with multiplayer and AI features — as being what differentiates Specs from other AR glasses.
Snap has partnered with OpenAI and Google to let developers use their models to generate lenses. You’ll also be able to talk to the models in Specs via MyAI, Snap’s chatbot that’s already available in Snapchat. Developers can use AI to understand what someone is seeing without footage from the glasses being stored somewhere on a server, which Spiegel is positioning as a win for privacy.
Meanwhile, Snap “spatial intelligence” system uses the models to understand what you’re seeing through the cameras and do things like coach you on how to play pool. Snap is also partnering with Niantic Spatial, the recent spinoff company of the developer behind Pokémon Go, to “build a next generation AI map that will serve as the foundation for AR glasses and AI agents to understand, navigate and interact with the real world,” according to Niantic Spatial spokesperson Jonny Thaw.
Meta has seen early success with its Ray-Ban smart glasses, but the market for AR glasses with displays is unproven. Spiegel knows the bar is high. He has to prove he has a device that people will buy, when he admits that AR glasses won’t fully replace what phones can do anytime soon. Still, he thinks the market opportunity is bigger than smart glasses without displays.
“We’ve seen people experiment with the smart glasses category,” he says. “It has just been hard to to imagine a world where that becomes 10 times better than the phone. Unless you can deliver a product experience that’s that’s 10 times better than the phone, ultimately, the TAM [total addressable market] is just limited, right?”
“Do people want more from their computers? I think the answer is yes.”
He says that the developer version of Spectacles are “already 10 times better at computing in the real world together with your friends,” and that he thinks AR glasses are “going to be 10 times better at AI” because it will “evolve to become spatially aware.”
“I think the question is, at this moment in time, do people want more from their computers? I think the answer is yes.”
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![Kevin Feige Has Finally Admitted ‘Blade’ Probably Isn’t Happening
“There’s only been one Blade. There’s only ever gonna be one Blade.” When Wesley Snipes spoke those lines in 2024’s Deadpool & Wolverine, audiences cackled. Sure, Deadpool and the characters around him love to make self-referential jokes, but something about Snipes—playing Blade for the first time since 2004’s Blade: Trinity—delivering the joke hit extra hard. Comic-book movie lovers know, of course, that Marvel announced a Blade reboot starring Mahershala Ali all the way back in 2019. It’s had a stop-and-start progression since then and slowly became a bit of a punchline, with many fans coming to believe it would never actually happen. It’s not unheard of in Hollywood that a movie gets announced, then never actually goes into production. But it is unusual when a high-profile Marvel project starring a two-time Oscar winner that was trumpeted from the Hall H stage at San Diego Comic-Con gets quietly shoved to the bottom of the TBD list.
However, Marvel hadn’t made any statement putting Blade to rest until very recently, when Happy Sad Confused podcast host Josh Horowitz came right out and asked Marvel head Kevin Feige for an update on the status of Blade. Horowitz shared the clip in an Instagram reel you can watch here, but this is what they said:
“How much time in therapy have you spent talking about Blade?” Horowitz joked to Feige. “This poor project. We just need to get this done, Kevin … We all want it. Mahershala wants it. How are you feeling at this moment?” Feige replied, “I’m feeling very excited that we got Wesley back for a time in Deadpool & Wolverine and like a gigantic loser and a failure that we didn’t get off the ground with Mahershala.” So he doesn’t say there will never, ever be a new Blade film, no matter what Deadpool & Wolverine would have us believe. But it sure sounds like the Mahershala Ali Blade movie is no longer in play.
Horowitz also asked if there’s a chance Secret Wars could be two films (no), if Doomsday is sticking to its release date (yes), and what the MCU will look like after Secret Wars arrives in late 2027. “I look to the comics as I always do in terms of our storytelling,” Feige said, after noting he doesn’t consider Secret Wars to be a reboot. “And after both the Secret Wars, but particularly the [Jonathan] Hickman Secret Wars from 10 years ago, there’s a nice road map to where we can go.” Horowitz also asked if any actors have signed on for X-Men characters that we don’t know about yet, and Feige said, with supreme vagueness, “Not necessarily.” Perhaps we’ll learn more about that when Marvel’s Hall H panel happens this weekend at San Diego Comic-Con. Marvel didn’t hold its traditional Saturday night panel in 2025, so Feige and company have some catching up to do. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Kevin #Feige #Finally #Admitted #Blade #Isnt #HappeningBlade,Kevin Feige,Marvel](https://i2.wp.com/gizmodo.com/app/uploads/2026/07/Blade_DeadpoolWolverine-1280x853.jpg?ssl=1 "Kevin Feige Has Finally Admitted ‘Blade’ Probably Isn’t Happening
“There’s only been one Blade. There’s only ever gonna be one Blade.” When Wesley Snipes spoke those lines in 2024’s Deadpool & Wolverine, audiences cackled. Sure, Deadpool and the characters around him love to make self-referential jokes, but something about Snipes—playing Blade for the first time since 2004’s Blade: Trinity—delivering the joke hit extra hard. Comic-book movie lovers know, of course, that Marvel announced a Blade reboot starring Mahershala Ali all the way back in 2019. It’s had a stop-and-start progression since then and slowly became a bit of a punchline, with many fans coming to believe it would never actually happen. It’s not unheard of in Hollywood that a movie gets announced, then never actually goes into production. But it is unusual when a high-profile Marvel project starring a two-time Oscar winner that was trumpeted from the Hall H stage at San Diego Comic-Con gets quietly shoved to the bottom of the TBD list.
However, Marvel hadn’t made any statement putting Blade to rest until very recently, when Happy Sad Confused podcast host Josh Horowitz came right out and asked Marvel head Kevin Feige for an update on the status of Blade. Horowitz shared the clip in an Instagram reel you can watch here, but this is what they said:
“How much time in therapy have you spent talking about Blade?” Horowitz joked to Feige. “This poor project. We just need to get this done, Kevin … We all want it. Mahershala wants it. How are you feeling at this moment?” Feige replied, “I’m feeling very excited that we got Wesley back for a time in Deadpool & Wolverine and like a gigantic loser and a failure that we didn’t get off the ground with Mahershala.” So he doesn’t say there will never, ever be a new Blade film, no matter what Deadpool & Wolverine would have us believe. But it sure sounds like the Mahershala Ali Blade movie is no longer in play.
Horowitz also asked if there’s a chance Secret Wars could be two films (no), if Doomsday is sticking to its release date (yes), and what the MCU will look like after Secret Wars arrives in late 2027. “I look to the comics as I always do in terms of our storytelling,” Feige said, after noting he doesn’t consider Secret Wars to be a reboot. “And after both the Secret Wars, but particularly the [Jonathan] Hickman Secret Wars from 10 years ago, there’s a nice road map to where we can go.” Horowitz also asked if any actors have signed on for X-Men characters that we don’t know about yet, and Feige said, with supreme vagueness, “Not necessarily.” Perhaps we’ll learn more about that when Marvel’s Hall H panel happens this weekend at San Diego Comic-Con. Marvel didn’t hold its traditional Saturday night panel in 2025, so Feige and company have some catching up to do. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Kevin #Feige #Finally #Admitted #Blade #Isnt #HappeningBlade,Kevin Feige,Marvel")
![Kevin Feige Has Finally Admitted ‘Blade’ Probably Isn’t Happening
“There’s only been one Blade. There’s only ever gonna be one Blade.” When Wesley Snipes spoke those lines in 2024’s Deadpool & Wolverine, audiences cackled. Sure, Deadpool and the characters around him love to make self-referential jokes, but something about Snipes—playing Blade for the first time since 2004’s Blade: Trinity—delivering the joke hit extra hard. Comic-book movie lovers know, of course, that Marvel announced a Blade reboot starring Mahershala Ali all the way back in 2019. It’s had a stop-and-start progression since then and slowly became a bit of a punchline, with many fans coming to believe it would never actually happen. It’s not unheard of in Hollywood that a movie gets announced, then never actually goes into production. But it is unusual when a high-profile Marvel project starring a two-time Oscar winner that was trumpeted from the Hall H stage at San Diego Comic-Con gets quietly shoved to the bottom of the TBD list.
However, Marvel hadn’t made any statement putting Blade to rest until very recently, when Happy Sad Confused podcast host Josh Horowitz came right out and asked Marvel head Kevin Feige for an update on the status of Blade. Horowitz shared the clip in an Instagram reel you can watch here, but this is what they said:
“How much time in therapy have you spent talking about Blade?” Horowitz joked to Feige. “This poor project. We just need to get this done, Kevin … We all want it. Mahershala wants it. How are you feeling at this moment?” Feige replied, “I’m feeling very excited that we got Wesley back for a time in Deadpool & Wolverine and like a gigantic loser and a failure that we didn’t get off the ground with Mahershala.” So he doesn’t say there will never, ever be a new Blade film, no matter what Deadpool & Wolverine would have us believe. But it sure sounds like the Mahershala Ali Blade movie is no longer in play.
Horowitz also asked if there’s a chance Secret Wars could be two films (no), if Doomsday is sticking to its release date (yes), and what the MCU will look like after Secret Wars arrives in late 2027. “I look to the comics as I always do in terms of our storytelling,” Feige said, after noting he doesn’t consider Secret Wars to be a reboot. “And after both the Secret Wars, but particularly the [Jonathan] Hickman Secret Wars from 10 years ago, there’s a nice road map to where we can go.” Horowitz also asked if any actors have signed on for X-Men characters that we don’t know about yet, and Feige said, with supreme vagueness, “Not necessarily.” Perhaps we’ll learn more about that when Marvel’s Hall H panel happens this weekend at San Diego Comic-Con. Marvel didn’t hold its traditional Saturday night panel in 2025, so Feige and company have some catching up to do. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Kevin #Feige #Finally #Admitted #Blade #Isnt #HappeningBlade,Kevin Feige,Marvel](https://gizmodo.com/app/uploads/2026/07/Blade_DeadpoolWolverine-1280x853.jpg "Kevin Feige Has Finally Admitted ‘Blade’ Probably Isn’t Happening
“There’s only been one Blade. There’s only ever gonna be one Blade.” When Wesley Snipes spoke those lines in 2024’s Deadpool & Wolverine, audiences cackled. Sure, Deadpool and the characters around him love to make self-referential jokes, but something about Snipes—playing Blade for the first time since 2004’s Blade: Trinity—delivering the joke hit extra hard. Comic-book movie lovers know, of course, that Marvel announced a Blade reboot starring Mahershala Ali all the way back in 2019. It’s had a stop-and-start progression since then and slowly became a bit of a punchline, with many fans coming to believe it would never actually happen. It’s not unheard of in Hollywood that a movie gets announced, then never actually goes into production. But it is unusual when a high-profile Marvel project starring a two-time Oscar winner that was trumpeted from the Hall H stage at San Diego Comic-Con gets quietly shoved to the bottom of the TBD list.
However, Marvel hadn’t made any statement putting Blade to rest until very recently, when Happy Sad Confused podcast host Josh Horowitz came right out and asked Marvel head Kevin Feige for an update on the status of Blade. Horowitz shared the clip in an Instagram reel you can watch here, but this is what they said:
“How much time in therapy have you spent talking about Blade?” Horowitz joked to Feige. “This poor project. We just need to get this done, Kevin … We all want it. Mahershala wants it. How are you feeling at this moment?” Feige replied, “I’m feeling very excited that we got Wesley back for a time in Deadpool & Wolverine and like a gigantic loser and a failure that we didn’t get off the ground with Mahershala.” So he doesn’t say there will never, ever be a new Blade film, no matter what Deadpool & Wolverine would have us believe. But it sure sounds like the Mahershala Ali Blade movie is no longer in play.
Horowitz also asked if there’s a chance Secret Wars could be two films (no), if Doomsday is sticking to its release date (yes), and what the MCU will look like after Secret Wars arrives in late 2027. “I look to the comics as I always do in terms of our storytelling,” Feige said, after noting he doesn’t consider Secret Wars to be a reboot. “And after both the Secret Wars, but particularly the [Jonathan] Hickman Secret Wars from 10 years ago, there’s a nice road map to where we can go.” Horowitz also asked if any actors have signed on for X-Men characters that we don’t know about yet, and Feige said, with supreme vagueness, “Not necessarily.” Perhaps we’ll learn more about that when Marvel’s Hall H panel happens this weekend at San Diego Comic-Con. Marvel didn’t hold its traditional Saturday night panel in 2025, so Feige and company have some catching up to do. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Kevin #Feige #Finally #Admitted #Blade #Isnt #HappeningBlade,Kevin Feige,Marvel")
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