Sony acquires broadcasting rights for Asian Games 2026 in India Sony Pictures Networks India has secured the exclusive broadcast rights for the 20th Asian Games Aichi-Nagoya 2026, scheduled to be held in Japan from September 19-October 4.
As per the deal, the continental showpiece will be telecast on Sony Sports Network channels and streamed on Sony LIV across India and the subcontinent. This will be the third consecutive time that the broadcasting giant will show the Asian Games in India.
“India’s historic performance at the last edition, where the nation crossed the 100-medal milestone (India won 107 medals) for the first time, has ignited unprecedented interest in multi-sport events,” Rajesh Kaul, Chief Revenue Officer and Business Head – Sports and International, SPNI said in a release.
The Asian Games, one of the biggest multi-sport events globally, will feature 41 disciplines, including 32 Olympic sports, with new additions such as mixed martial arts and surfing.
It is scheduled to take place at the Aichi Prefecture and Nagoya in Japan between September 19 to October 4.
Published on Apr 21, 2026
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Sony Pictures Networks India has secured the exclusive broadcast rights for the 20th Asian Games Aichi-Nagoya 2026, scheduled to be held in Japan from September 19-October 4.
As per the deal, the continental showpiece will be telecast on Sony Sports Network channels and streamed on Sony LIV across India and the subcontinent. This will be the third consecutive time that the broadcasting giant will show the Asian Games in India.
“India’s historic performance at the last edition, where the nation crossed the 100-medal milestone (India won 107 medals) for the first time, has ignited unprecedented interest in multi-sport events,” Rajesh Kaul, Chief Revenue Officer and Business Head – Sports and International, SPNI said in a release.
The Asian Games, one of the biggest multi-sport events globally, will feature 41 disciplines, including 32 Olympic sports, with new additions such as mixed martial arts and surfing.
It is scheduled to take place at the Aichi Prefecture and Nagoya in Japan between September 19 to October 4.
Published on Apr 21, 2026

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