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Starbucks has dropped a new Pink Drink Bearista Cup — how to get yours today
                                                            If you survived the great Starbucks Bearista Cold Cup shortage of 2025, grab your emotional support water bottles, because we’re about to do it all over again.Starbucks just announced that it’s bringing back the notoriously viral, instantly sold-out bear glass, but this time, it’s getting a bright summer makeover. Enter: the Pink Bearista Glass Cold Cup.Inspired by the Pink Drink, this limited-edition cup is pretty much destined to break the internet (though all the Gilmore Girlies were probs to blame for the beanie version selling out so quickly). The new glass features the bear wearing a little pink hat and comes with a strawberry straw topper. I fear the Stanley Stans will be to blame for this sell-out.
        
            Mashable Trend Report
        
        
    


        
        
                                        
                
                                            Starbucks is bringing back its viral bear glass with a bright, pink summer makeover starting July 13.
                                                                Credit: Starbucks
                                    
                    
        
                                        
                
                                            The new Pink Drink-inspired Bearista cup features an adorable pink hat and a matching strawberry straw topper.
                                                                Credit: Starbucks
                                    
                    
    

If you don’t want to pay ridiculous reseller markups on eBay this time around, here’s a quick rundown on how and when to get one:
Brick-and-mortar: You should be able to purchase one in-store at select Starbucks coffeehouses on July 13. (Starbucks is enforcing a strict two-item purchase limit per customer.) The cups will be available in the U.S., Canada, Asia Pacific, Europe, the Middle East, and North Africa.Starbucks Shop: Starbucks Reserve members will get early access via the Starbucks Shop on July 9. Note: This is not the same thing as being a standard “Rewards member.” Reserve members are the highest tier of the Rewards program. (I’m a Gold status member myself.) Reserve status members earn 2,500 stars in a single year.May the odds be ever in your favor next month. Since I haven’t hit that coveted Reserve status yet, I’ll most likely be hitting up my local Starbucks until I can find one in stock.

                    
                                    #Starbucks #dropped #Pink #Drink #Bearista #Cup #today

Starbucks has dropped a new Pink Drink Bearista Cup — how to get yours today

If you survived the great Starbucks Bearista Cold Cup shortage of 2025, grab your emotional support water bottles, because we’re about to do it all over again.

Starbucks just announced that it’s bringing back the notoriously viral, instantly sold-out bear glass, but this time, it’s getting a bright summer makeover. Enter: the Pink Bearista Glass Cold Cup.

Inspired by the Pink Drink, this limited-edition cup is pretty much destined to break the internet (though all the Gilmore Girlies were probs to blame for the beanie version selling out so quickly). The new glass features the bear wearing a little pink hat and comes with a strawberry straw topper. I fear the Stanley Stans will be to blame for this sell-out.

Starbucks has dropped a new Pink Drink Bearista Cup — how to get yours today
                                                            If you survived the great Starbucks Bearista Cold Cup shortage of 2025, grab your emotional support water bottles, because we’re about to do it all over again.Starbucks just announced that it’s bringing back the notoriously viral, instantly sold-out bear glass, but this time, it’s getting a bright summer makeover. Enter: the Pink Bearista Glass Cold Cup.Inspired by the Pink Drink, this limited-edition cup is pretty much destined to break the internet (though all the Gilmore Girlies were probs to blame for the beanie version selling out so quickly). The new glass features the bear wearing a little pink hat and comes with a strawberry straw topper. I fear the Stanley Stans will be to blame for this sell-out.
        
            Mashable Trend Report
        
        
    


        
        
                                        
                
                                            Starbucks is bringing back its viral bear glass with a bright, pink summer makeover starting July 13.
                                                                Credit: Starbucks
                                    
                    
        
                                        
                
                                            The new Pink Drink-inspired Bearista cup features an adorable pink hat and a matching strawberry straw topper.
                                                                Credit: Starbucks
                                    
                    
    

If you don’t want to pay ridiculous reseller markups on eBay this time around, here’s a quick rundown on how and when to get one:
Brick-and-mortar: You should be able to purchase one in-store at select Starbucks coffeehouses on July 13. (Starbucks is enforcing a strict two-item purchase limit per customer.) The cups will be available in the U.S., Canada, Asia Pacific, Europe, the Middle East, and North Africa.Starbucks Shop: Starbucks Reserve members will get early access via the Starbucks Shop on July 9. Note: This is not the same thing as being a standard “Rewards member.” Reserve members are the highest tier of the Rewards program. (I’m a Gold status member myself.) Reserve status members earn 2,500 stars in a single year.May the odds be ever in your favor next month. Since I haven’t hit that coveted Reserve status yet, I’ll most likely be hitting up my local Starbucks until I can find one in stock.

                    
                                    #Starbucks #dropped #Pink #Drink #Bearista #Cup #today

Starbucks is bringing back its viral bear glass with a bright, pink summer makeover starting July 13. Credit: Starbucks

A promotional lifestyle photo showcasing the limited-edition Starbucks Pink Bearista Glass Cold Cup filled with a light pink beverage.

The new Pink Drink-inspired Bearista cup features an adorable pink hat and a matching strawberry straw topper. Credit: Starbucks

If you don’t want to pay ridiculous reseller markups on eBay this time around, here’s a quick rundown on how and when to get one:

  • Brick-and-mortar: You should be able to purchase one in-store at select Starbucks coffeehouses on July 13. (Starbucks is enforcing a strict two-item purchase limit per customer.) The cups will be available in the U.S., Canada, Asia Pacific, Europe, the Middle East, and North Africa.

  • Starbucks Shop: Starbucks Reserve members will get early access via the Starbucks Shop on July 9. Note: This is not the same thing as being a standard “Rewards member.” Reserve members are the highest tier of the Rewards program. (I’m a Gold status member myself.) Reserve status members earn 2,500 stars in a single year.

May the odds be ever in your favor next month. Since I haven’t hit that coveted Reserve status yet, I’ll most likely be hitting up my local Starbucks until I can find one in stock.

#Starbucks #dropped #Pink #Drink #Bearista #Cup #today

If you survived the great Starbucks Bearista Cold Cup shortage of 2025, grab your emotional support water bottles, because we’re about to do it all over again.

Starbucks just announced that it’s bringing back the notoriously viral, instantly sold-out bear glass, but this time, it’s getting a bright summer makeover. Enter: the Pink Bearista Glass Cold Cup.

Inspired by the Pink Drink, this limited-edition cup is pretty much destined to break the internet (though all the Gilmore Girlies were probs to blame for the beanie version selling out so quickly). The new glass features the bear wearing a little pink hat and comes with a strawberry straw topper. I fear the Stanley Stans will be to blame for this sell-out.

Starbucks is bringing back its viral bear glass with a bright, pink summer makeover starting July 13.
Credit: Starbucks

A promotional lifestyle photo showcasing the limited-edition Starbucks Pink Bearista Glass Cold Cup filled with a light pink beverage.

The new Pink Drink-inspired Bearista cup features an adorable pink hat and a matching strawberry straw topper.
Credit: Starbucks

If you don’t want to pay ridiculous reseller markups on eBay this time around, here’s a quick rundown on how and when to get one:

  • Brick-and-mortar: You should be able to purchase one in-store at select Starbucks coffeehouses on July 13. (Starbucks is enforcing a strict two-item purchase limit per customer.) The cups will be available in the U.S., Canada, Asia Pacific, Europe, the Middle East, and North Africa.

  • Starbucks Shop: Starbucks Reserve members will get early access via the Starbucks Shop on July 9. Note: This is not the same thing as being a standard “Rewards member.” Reserve members are the highest tier of the Rewards program. (I’m a Gold status member myself.) Reserve status members earn 2,500 stars in a single year.

May the odds be ever in your favor next month. Since I haven’t hit that coveted Reserve status yet, I’ll most likely be hitting up my local Starbucks until I can find one in stock.

Source link
#Starbucks #dropped #Pink #Drink #Bearista #Cup #today

Although there have been two major updates to Sony’s 1000X headphone line since the 1000XM4 first launched, there are still devoted fans of the older model’s design. Sony introduced a major redesign of the line with 2022’s 1000XM5 that eliminated the folding earcups necessitating a much larger carrying case. The company reintroduced the folding mechanism with last year’s 1000XM6 that also added a wider and more comfortable headband, but some (myself included) still prefer the 1000XM4’s design. For those of us with the aging older models suffering from reduced battery life, the 1000XM4C could be a solid replacement.

#Sony #release #cheaper #version #WH1000XM4 #headphones #leaksAudio,Gadgets,Headphones,News,Sony,Tech">Sony could release a cheaper version of its WH-1000XM4 headphones, according to leaksThe WH-1000XM4C are expected to launch in early September 2026 in black, silver, and lavender color options for €249.99 or £219.99, which is around 9 to 7 after currency conversion.The original WH-1000XM4 launched in 2020 for 9.99, while the WH-1000XM6 debuted at a much steeper 9 last year. The new 1000XM4C’s features will include ANC powered by Sony’s QN1 chip (the 1000XM6 use its newer QN3 chip), spatial audio, support for hi-res audio, and earcup touch controls. The only compromise, according to the leaks, is slightly reduced battery life on the new version. The original 1000XM4 maxed out at up to 38 hours with ANC off, or up to 30 hours with noise-canceling on. The 1000XM4C will only offer up to 34 hours of playback, or up to 27 with ANC.Although there have been two major updates to Sony’s 1000X headphone line since the 1000XM4 first launched, there are still devoted fans of the older model’s design. Sony introduced a major redesign of the line with 2022’s 1000XM5 that eliminated the folding earcups necessitating a much larger carrying case. The company reintroduced the folding mechanism with last year’s 1000XM6 that also added a wider and more comfortable headband, but some (myself included) still prefer the 1000XM4’s design. For those of us with the aging older models suffering from reduced battery life, the 1000XM4C could be a solid replacement.#Sony #release #cheaper #version #WH1000XM4 #headphones #leaksAudio,Gadgets,Headphones,News,Sony,Tech

2022’s 1000XM5 that eliminated the folding earcups necessitating a much larger carrying case. The company reintroduced the folding mechanism with last year’s 1000XM6 that also added a wider and more comfortable headband, but some (myself included) still prefer the 1000XM4’s design. For those of us with the aging older models suffering from reduced battery life, the 1000XM4C could be a solid replacement.

#Sony #release #cheaper #version #WH1000XM4 #headphones #leaksAudio,Gadgets,Headphones,News,Sony,Tech">Sony could release a cheaper version of its WH-1000XM4 headphones, according to leaks

The WH-1000XM4C are expected to launch in early September 2026 in black, silver, and lavender color options for €249.99 or £219.99, which is around $289 to $297 after currency conversion.

The original WH-1000XM4 launched in 2020 for $349.99, while the WH-1000XM6 debuted at a much steeper $449 last year. The new 1000XM4C’s features will include ANC powered by Sony’s QN1 chip (the 1000XM6 use its newer QN3 chip), spatial audio, support for hi-res audio, and earcup touch controls. The only compromise, according to the leaks, is slightly reduced battery life on the new version. The original 1000XM4 maxed out at up to 38 hours with ANC off, or up to 30 hours with noise-canceling on. The 1000XM4C will only offer up to 34 hours of playback, or up to 27 with ANC.

Although there have been two major updates to Sony’s 1000X headphone line since the 1000XM4 first launched, there are still devoted fans of the older model’s design. Sony introduced a major redesign of the line with 2022’s 1000XM5 that eliminated the folding earcups necessitating a much larger carrying case. The company reintroduced the folding mechanism with last year’s 1000XM6 that also added a wider and more comfortable headband, but some (myself included) still prefer the 1000XM4’s design. For those of us with the aging older models suffering from reduced battery life, the 1000XM4C could be a solid replacement.

#Sony #release #cheaper #version #WH1000XM4 #headphones #leaksAudio,Gadgets,Headphones,News,Sony,Tech
TechCrunch Disrupt 2026 is built around one question: How do you build an enduring company in the AI era? Our programming and speaker lineup reflect that, based on the feedback we’ve gotten from the community and the reality on the ground.

Last year at Disrupt, we spoke with founders about their experiences and discovered the results of their attendance firsthand. One founder saw a 3x oversubscription rate after their confirmation for Startup Battlefield and more than 100 investor inbounds helping fuel conversations about a future fundraising round. Another founder had nearly 30 back-to-back conversations with investors who flocked to them after a pitch onstage and followed them to their booth.

That’s not the exception at Disrupt — that’s the point. And those opportunities aren’t just available for Battlefield finalists. Every conversation in the Expo Hall or in a Side Event can create an opportunity for your startup. For years, whether it’s been held in New York, San Francisco, or elsewhere, Disrupt has brought together thousands of founders, investors, startup team members, and tech leaders.  

We’re keeping that mission alive at SF’s Moscone West, this October 13-15 with a packed lineup of speakers, more than 200 expert sessions, a wealth of organized and serendipitous networking opportunities, and most of all, the chance to be in the same room as the person who could change your nascent idea for a company or your current startup’s trajectory.

This guide is for the founders out there who are just learning about Disrupt, who need a refresher, or are skeptical of whether it’s worth it. TechCrunch has been around for more than 20 years; we can take it.

The founder’s guide to TechCrunch Disrupt 2026: Everything you need to know | TechCrunch
TechCrunch Disrupt 2026 is built around one question: How do you build an enduring company in the AI era? Our programming and speaker lineup reflect that, based on the feedback we’ve gotten from the community and the reality on the ground.

Last year at Disrupt, we spoke with founders about their experiences and discovered the results of their attendance firsthand. One founder saw a 3x oversubscription rate after their confirmation for Startup Battlefield and more than 100 investor inbounds helping fuel conversations about a future fundraising round. Another founder had nearly 30 back-to-back conversations with investors who flocked to them after a pitch onstage and followed them to their booth.







That’s not the exception at Disrupt — that’s the point. And those opportunities aren’t just available for Battlefield finalists. Every conversation in the Expo Hall or in a Side Event can create an opportunity for your startup. For years, whether it’s been held in New York, San Francisco, or elsewhere, Disrupt has brought together thousands of founders, investors, startup team members, and tech leaders.  

We’re keeping that mission alive at SF’s Moscone West, this October 13-15 with a packed lineup of speakers, more than 200 expert sessions, a wealth of organized and serendipitous networking opportunities, and most of all, the chance to be in the same room as the person who could change your nascent idea for a company or your current startup’s trajectory.

This guide is for the founders out there who are just learning about Disrupt, who need a refresher, or are skeptical of whether it’s worth it. TechCrunch has been around for more than 20 years; we can take it.

Image Credits:TechCrunch / Slava Blazer Photography

The reality of what makes Disrupt, Disrupt 

If you’re asking Claude or ChatGPT if TechCrunch Disrupt is worth it, you’re not alone. The reality is that Disrupt is a unique event, and it’s happening at a unique time for the startup community.

This year’s Disrupt isn’t about predicting the future of AI; it’s about building companies in it. Across six editorially curated stages, founders will hear practical lessons from the CEOs, investors, engineers, and operators shaping the next decade of technology.  

Whether you’re raising your first round, scaling your team, or deciding how AI changes your product, every session is designed to answer one question: “What can I take back to my company on Monday morning?”

The founders Disrupt empowers 

Disrupt works a bit differently, depending on where you are in your founding journey, with different tracks you can follow to make the most of the three days:

Pre-seed and idea stages 

You’re here to pressure-test your thesis, meet your first angel or pre-seed investors, and figure out who else is building in your space. Prioritize the Builders Stage, the Startup Battlefield semifinalist pitches, and the Expo Hall, along with roundtables tied to your industry and conversations you’ll want to learn more from.

Early revenue or actively raising 

You’re here for capital and validation above all else, and your time is valuable. Prioritize our investor-matchmaking tools and the connections that come with your Founder Pass, including the networking tools in our app. You also get access to the Deal Flow Café, where we foster one-on-one conversations between founders and investors.  







And when your schedule isn’t packed with dealmaking, learn from VC perspectives and fundraising-focused sessions at the Builders Stage.

Scaling, hiring, in search of partnerships 

You’re here in search of talent, strategic partners, and market visibility. Those same networking tools and opportunities can help you meet potential hires and partners and deepen those connections or make new ones. Disrupt’s Side Events aren’t to be missed — there’s one for every industry, interest, or post-event vibe you could be looking to find.

Startup Battlefield: The most iconic pitch competition 

The Startup Battlefield winner’s reveal packs the Disrupt stage and is each year’s capstone event. But it’s the lead-up to that 0,000 check and the deluge of attention the winner receives that’s the most valuable for founders attending Disrupt.

The 200 startups chosen on August 20 to compete go through a rigorous prep process and get the opportunity to pitch onstage in front of top-tier VCs and the Disrupt crowds. You’ll also get to watch those pitches, take notes, learn from the peaks and valleys, and potentially meet the teams behind the ideas and innovations. It could be in a follow-up meeting or just walking through the halls of Moscone.  

And if that all leaves you inspired, here’s an insider tip: Most Battlefield participants, and several winners, have gone through the process multiple times. We’re no longer taking applications for 2026’s competition, but we’re expanding the program to more international markets, and the 2027 process will be similar to this year’s, so take note for the future!


[embed]https://www.youtube.com/watch?v=49QN3jIThz0[/embed]


The founder-focused programming 

Disrupt 2026 spans several stages, each built around a different founder need:


Disrupt Stage: The biggest conversations in technology, featuring the founders, CEOs, and industry leaders defining what’s next. These are the conversations you’ll be talking about long after Disrupt ends.



Builders Stage: The tactical playbook for building a startup. From fundraising and hiring to GTM, product, and scaling, every session is designed to give founders practical advice they can put to work immediately.



AI Stage: AI isn’t the future — it’s the present. Learn how the fastest-growing startups are building, deploying, and monetizing AI, with practical lessons on agents, models, infrastructure, and what it takes to win in the AI era.



Real World AI Stage: AI is moving beyond the screen and into the physical world. Explore how robotics, autonomous systems, manufacturing, healthcare, and defense are turning AI breakthroughs into real-world products and businesses.



Smart Money Stage: Follow the money. From fintech and stablecoins to payments, embedded finance, and AI-driven financial services, this stage explores how technology is reshaping the movement of capital.



Smart Systems Stage: Every AI breakthrough depends on the infrastructure behind it. Discover the innovations in chips, compute, energy, networking, and data centers that will determine the next generation of technology companies.


Image Credits:TechCrunch / Slava Blazer Photography

Conversations you can only get at Disrupt 


RJ Scaringe (Rivian): Building a generational company. 



Panos Panay (Amazon): Designing products people love. 



Paolo Ardoino (Tether): Money, AI, and infrastructure. 



Toni Schneider and Rose Wang (Bluesky): Can social start over? 



Amjad Masad (Replit): Every founder becomes technical. 



Andrew Feldman (Cerebras): Winning the AI compute race. 


And that’s just the beginning — we’ll have more speakers to announce as we get closer to Disrupt. Check out the full lineup of speakers across all stages and events here.

How to get the most bang for your buck at Disrupt 

Disrupt’s prices increase as we get closer to the event, and founder tickets are currently 0 off their final price until August 21. But if you make the call to attend Disrupt before 11:59 p.m. PT August 7 via this link, you’ll save an additional 0!  







If you want to bring a co-founder, you can get a 10% discount on that second ticket. For larger teams, we have additional per-ticket discounts available.  

San Francisco might be the hotbed of the startup community and an AI epicenter, but we all know it’s caused prices to spike in the Bay. We’ve partnered with some excellent nearby hotel options to keep accommodation costs as low as possible. Check out our four partner hotels right here.

Your time at Disrupt is valuable, too, so before you head there, check on our regularly updated schedule of speakers and Side Events, get ahead of competitors’ schedules by booking your networking opportunities in advance, and get your own elevator pitches in order to make the most of those magical Disrupt moments that can come at any point October 13-15!
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#founders #guide #TechCrunch #Disrupt #TechCrunchTechCrunch Disrupt
Image Credits:TechCrunch / Slava Blazer Photography

The reality of what makes Disrupt, Disrupt 

If you’re asking Claude or ChatGPT if TechCrunch Disrupt is worth it, you’re not alone. The reality is that Disrupt is a unique event, and it’s happening at a unique time for the startup community.

This year’s Disrupt isn’t about predicting the future of AI; it’s about building companies in it. Across six editorially curated stages, founders will hear practical lessons from the CEOs, investors, engineers, and operators shaping the next decade of technology.  

Whether you’re raising your first round, scaling your team, or deciding how AI changes your product, every session is designed to answer one question: “What can I take back to my company on Monday morning?”

The founders Disrupt empowers 

Disrupt works a bit differently, depending on where you are in your founding journey, with different tracks you can follow to make the most of the three days:

Pre-seed and idea stages 

You’re here to pressure-test your thesis, meet your first angel or pre-seed investors, and figure out who else is building in your space. Prioritize the Builders Stage, the Startup Battlefield semifinalist pitches, and the Expo Hall, along with roundtables tied to your industry and conversations you’ll want to learn more from.

Early revenue or actively raising 

You’re here for capital and validation above all else, and your time is valuable. Prioritize our investor-matchmaking tools and the connections that come with your Founder Pass, including the networking tools in our app. You also get access to the Deal Flow Café, where we foster one-on-one conversations between founders and investors.  

And when your schedule isn’t packed with dealmaking, learn from VC perspectives and fundraising-focused sessions at the Builders Stage.

Scaling, hiring, in search of partnerships 

You’re here in search of talent, strategic partners, and market visibility. Those same networking tools and opportunities can help you meet potential hires and partners and deepen those connections or make new ones. Disrupt’s Side Events aren’t to be missed — there’s one for every industry, interest, or post-event vibe you could be looking to find.

Startup Battlefield: The most iconic pitch competition 

The Startup Battlefield winner’s reveal packs the Disrupt stage and is each year’s capstone event. But it’s the lead-up to that $100,000 check and the deluge of attention the winner receives that’s the most valuable for founders attending Disrupt.

The 200 startups chosen on August 20 to compete go through a rigorous prep process and get the opportunity to pitch onstage in front of top-tier VCs and the Disrupt crowds. You’ll also get to watch those pitches, take notes, learn from the peaks and valleys, and potentially meet the teams behind the ideas and innovations. It could be in a follow-up meeting or just walking through the halls of Moscone.  

And if that all leaves you inspired, here’s an insider tip: Most Battlefield participants, and several winners, have gone through the process multiple times. We’re no longer taking applications for 2026’s competition, but we’re expanding the program to more international markets, and the 2027 process will be similar to this year’s, so take note for the future!

[embed]https://www.youtube.com/watch?v=49QN3jIThz0[/embed]

The founder-focused programming 

Disrupt 2026 spans several stages, each built around a different founder need:

  • Disrupt Stage: The biggest conversations in technology, featuring the founders, CEOs, and industry leaders defining what’s next. These are the conversations you’ll be talking about long after Disrupt ends.
  • Builders Stage: The tactical playbook for building a startup. From fundraising and hiring to GTM, product, and scaling, every session is designed to give founders practical advice they can put to work immediately.
  • AI Stage: AI isn’t the future — it’s the present. Learn how the fastest-growing startups are building, deploying, and monetizing AI, with practical lessons on agents, models, infrastructure, and what it takes to win in the AI era.
  • Real World AI Stage: AI is moving beyond the screen and into the physical world. Explore how robotics, autonomous systems, manufacturing, healthcare, and defense are turning AI breakthroughs into real-world products and businesses.
  • Smart Money Stage: Follow the money. From fintech and stablecoins to payments, embedded finance, and AI-driven financial services, this stage explores how technology is reshaping the movement of capital.
  • Smart Systems Stage: Every AI breakthrough depends on the infrastructure behind it. Discover the innovations in chips, compute, energy, networking, and data centers that will determine the next generation of technology companies.
TechCrunch's Builders Stage at the 2025 Disrupt event
Image Credits:TechCrunch / Slava Blazer Photography

Conversations you can only get at Disrupt 

  • RJ Scaringe (Rivian): Building a generational company. 
  • Panos Panay (Amazon): Designing products people love. 
  • Paolo Ardoino (Tether): Money, AI, and infrastructure. 
  • Toni Schneider and Rose Wang (Bluesky): Can social start over? 
  • Amjad Masad (Replit): Every founder becomes technical. 
  • Andrew Feldman (Cerebras): Winning the AI compute race. 

And that’s just the beginning — we’ll have more speakers to announce as we get closer to Disrupt. Check out the full lineup of speakers across all stages and events here.

How to get the most bang for your buck at Disrupt 

Disrupt’s prices increase as we get closer to the event, and founder tickets are currently $300 off their final price until August 21. But if you make the call to attend Disrupt before 11:59 p.m. PT August 7 via this link, you’ll save an additional $100!  

If you want to bring a co-founder, you can get a 10% discount on that second ticket. For larger teams, we have additional per-ticket discounts available.  

San Francisco might be the hotbed of the startup community and an AI epicenter, but we all know it’s caused prices to spike in the Bay. We’ve partnered with some excellent nearby hotel options to keep accommodation costs as low as possible. Check out our four partner hotels right here.

Your time at Disrupt is valuable, too, so before you head there, check on our regularly updated schedule of speakers and Side Events, get ahead of competitors’ schedules by booking your networking opportunities in advance, and get your own elevator pitches in order to make the most of those magical Disrupt moments that can come at any point October 13-15!

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#founders #guide #TechCrunch #Disrupt #TechCrunchTechCrunch Disrupt">The founder’s guide to TechCrunch Disrupt 2026: Everything you need to know | TechCrunch
TechCrunch Disrupt 2026 is built around one question: How do you build an enduring company in the AI era? Our programming and speaker lineup reflect that, based on the feedback we’ve gotten from the community and the reality on the ground.

Last year at Disrupt, we spoke with founders about their experiences and discovered the results of their attendance firsthand. One founder saw a 3x oversubscription rate after their confirmation for Startup Battlefield and more than 100 investor inbounds helping fuel conversations about a future fundraising round. Another founder had nearly 30 back-to-back conversations with investors who flocked to them after a pitch onstage and followed them to their booth.







That’s not the exception at Disrupt — that’s the point. And those opportunities aren’t just available for Battlefield finalists. Every conversation in the Expo Hall or in a Side Event can create an opportunity for your startup. For years, whether it’s been held in New York, San Francisco, or elsewhere, Disrupt has brought together thousands of founders, investors, startup team members, and tech leaders.  

We’re keeping that mission alive at SF’s Moscone West, this October 13-15 with a packed lineup of speakers, more than 200 expert sessions, a wealth of organized and serendipitous networking opportunities, and most of all, the chance to be in the same room as the person who could change your nascent idea for a company or your current startup’s trajectory.

This guide is for the founders out there who are just learning about Disrupt, who need a refresher, or are skeptical of whether it’s worth it. TechCrunch has been around for more than 20 years; we can take it.

Image Credits:TechCrunch / Slava Blazer Photography

The reality of what makes Disrupt, Disrupt 

If you’re asking Claude or ChatGPT if TechCrunch Disrupt is worth it, you’re not alone. The reality is that Disrupt is a unique event, and it’s happening at a unique time for the startup community.

This year’s Disrupt isn’t about predicting the future of AI; it’s about building companies in it. Across six editorially curated stages, founders will hear practical lessons from the CEOs, investors, engineers, and operators shaping the next decade of technology.  

Whether you’re raising your first round, scaling your team, or deciding how AI changes your product, every session is designed to answer one question: “What can I take back to my company on Monday morning?”

The founders Disrupt empowers 

Disrupt works a bit differently, depending on where you are in your founding journey, with different tracks you can follow to make the most of the three days:

Pre-seed and idea stages 

You’re here to pressure-test your thesis, meet your first angel or pre-seed investors, and figure out who else is building in your space. Prioritize the Builders Stage, the Startup Battlefield semifinalist pitches, and the Expo Hall, along with roundtables tied to your industry and conversations you’ll want to learn more from.

Early revenue or actively raising 

You’re here for capital and validation above all else, and your time is valuable. Prioritize our investor-matchmaking tools and the connections that come with your Founder Pass, including the networking tools in our app. You also get access to the Deal Flow Café, where we foster one-on-one conversations between founders and investors.  







And when your schedule isn’t packed with dealmaking, learn from VC perspectives and fundraising-focused sessions at the Builders Stage.

Scaling, hiring, in search of partnerships 

You’re here in search of talent, strategic partners, and market visibility. Those same networking tools and opportunities can help you meet potential hires and partners and deepen those connections or make new ones. Disrupt’s Side Events aren’t to be missed — there’s one for every industry, interest, or post-event vibe you could be looking to find.

Startup Battlefield: The most iconic pitch competition 

The Startup Battlefield winner’s reveal packs the Disrupt stage and is each year’s capstone event. But it’s the lead-up to that 0,000 check and the deluge of attention the winner receives that’s the most valuable for founders attending Disrupt.

The 200 startups chosen on August 20 to compete go through a rigorous prep process and get the opportunity to pitch onstage in front of top-tier VCs and the Disrupt crowds. You’ll also get to watch those pitches, take notes, learn from the peaks and valleys, and potentially meet the teams behind the ideas and innovations. It could be in a follow-up meeting or just walking through the halls of Moscone.  

And if that all leaves you inspired, here’s an insider tip: Most Battlefield participants, and several winners, have gone through the process multiple times. We’re no longer taking applications for 2026’s competition, but we’re expanding the program to more international markets, and the 2027 process will be similar to this year’s, so take note for the future!


[embed]https://www.youtube.com/watch?v=49QN3jIThz0[/embed]


The founder-focused programming 

Disrupt 2026 spans several stages, each built around a different founder need:


Disrupt Stage: The biggest conversations in technology, featuring the founders, CEOs, and industry leaders defining what’s next. These are the conversations you’ll be talking about long after Disrupt ends.



Builders Stage: The tactical playbook for building a startup. From fundraising and hiring to GTM, product, and scaling, every session is designed to give founders practical advice they can put to work immediately.



AI Stage: AI isn’t the future — it’s the present. Learn how the fastest-growing startups are building, deploying, and monetizing AI, with practical lessons on agents, models, infrastructure, and what it takes to win in the AI era.



Real World AI Stage: AI is moving beyond the screen and into the physical world. Explore how robotics, autonomous systems, manufacturing, healthcare, and defense are turning AI breakthroughs into real-world products and businesses.



Smart Money Stage: Follow the money. From fintech and stablecoins to payments, embedded finance, and AI-driven financial services, this stage explores how technology is reshaping the movement of capital.



Smart Systems Stage: Every AI breakthrough depends on the infrastructure behind it. Discover the innovations in chips, compute, energy, networking, and data centers that will determine the next generation of technology companies.


Image Credits:TechCrunch / Slava Blazer Photography

Conversations you can only get at Disrupt 


RJ Scaringe (Rivian): Building a generational company. 



Panos Panay (Amazon): Designing products people love. 



Paolo Ardoino (Tether): Money, AI, and infrastructure. 



Toni Schneider and Rose Wang (Bluesky): Can social start over? 



Amjad Masad (Replit): Every founder becomes technical. 



Andrew Feldman (Cerebras): Winning the AI compute race. 


And that’s just the beginning — we’ll have more speakers to announce as we get closer to Disrupt. Check out the full lineup of speakers across all stages and events here.

How to get the most bang for your buck at Disrupt 

Disrupt’s prices increase as we get closer to the event, and founder tickets are currently 0 off their final price until August 21. But if you make the call to attend Disrupt before 11:59 p.m. PT August 7 via this link, you’ll save an additional 0!  







If you want to bring a co-founder, you can get a 10% discount on that second ticket. For larger teams, we have additional per-ticket discounts available.  

San Francisco might be the hotbed of the startup community and an AI epicenter, but we all know it’s caused prices to spike in the Bay. We’ve partnered with some excellent nearby hotel options to keep accommodation costs as low as possible. Check out our four partner hotels right here.

Your time at Disrupt is valuable, too, so before you head there, check on our regularly updated schedule of speakers and Side Events, get ahead of competitors’ schedules by booking your networking opportunities in advance, and get your own elevator pitches in order to make the most of those magical Disrupt moments that can come at any point October 13-15!
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#founders #guide #TechCrunch #Disrupt #TechCrunchTechCrunch Disrupt

TechCrunch Disrupt 2026 is built around one question: How do you build an enduring company in the AI era? Our programming and speaker lineup reflect that, based on the feedback we’ve gotten from the community and the reality on the ground.

Last year at Disrupt, we spoke with founders about their experiences and discovered the results of their attendance firsthand. One founder saw a 3x oversubscription rate after their confirmation for Startup Battlefield and more than 100 investor inbounds helping fuel conversations about a future fundraising round. Another founder had nearly 30 back-to-back conversations with investors who flocked to them after a pitch onstage and followed them to their booth.

That’s not the exception at Disrupt — that’s the point. And those opportunities aren’t just available for Battlefield finalists. Every conversation in the Expo Hall or in a Side Event can create an opportunity for your startup. For years, whether it’s been held in New York, San Francisco, or elsewhere, Disrupt has brought together thousands of founders, investors, startup team members, and tech leaders.  

We’re keeping that mission alive at SF’s Moscone West, this October 13-15 with a packed lineup of speakers, more than 200 expert sessions, a wealth of organized and serendipitous networking opportunities, and most of all, the chance to be in the same room as the person who could change your nascent idea for a company or your current startup’s trajectory.

This guide is for the founders out there who are just learning about Disrupt, who need a refresher, or are skeptical of whether it’s worth it. TechCrunch has been around for more than 20 years; we can take it.

The founder’s guide to TechCrunch Disrupt 2026: Everything you need to know | TechCrunch
TechCrunch Disrupt 2026 is built around one question: How do you build an enduring company in the AI era? Our programming and speaker lineup reflect that, based on the feedback we’ve gotten from the community and the reality on the ground.

Last year at Disrupt, we spoke with founders about their experiences and discovered the results of their attendance firsthand. One founder saw a 3x oversubscription rate after their confirmation for Startup Battlefield and more than 100 investor inbounds helping fuel conversations about a future fundraising round. Another founder had nearly 30 back-to-back conversations with investors who flocked to them after a pitch onstage and followed them to their booth.







That’s not the exception at Disrupt — that’s the point. And those opportunities aren’t just available for Battlefield finalists. Every conversation in the Expo Hall or in a Side Event can create an opportunity for your startup. For years, whether it’s been held in New York, San Francisco, or elsewhere, Disrupt has brought together thousands of founders, investors, startup team members, and tech leaders.  

We’re keeping that mission alive at SF’s Moscone West, this October 13-15 with a packed lineup of speakers, more than 200 expert sessions, a wealth of organized and serendipitous networking opportunities, and most of all, the chance to be in the same room as the person who could change your nascent idea for a company or your current startup’s trajectory.

This guide is for the founders out there who are just learning about Disrupt, who need a refresher, or are skeptical of whether it’s worth it. TechCrunch has been around for more than 20 years; we can take it.

Image Credits:TechCrunch / Slava Blazer Photography

The reality of what makes Disrupt, Disrupt 

If you’re asking Claude or ChatGPT if TechCrunch Disrupt is worth it, you’re not alone. The reality is that Disrupt is a unique event, and it’s happening at a unique time for the startup community.

This year’s Disrupt isn’t about predicting the future of AI; it’s about building companies in it. Across six editorially curated stages, founders will hear practical lessons from the CEOs, investors, engineers, and operators shaping the next decade of technology.  

Whether you’re raising your first round, scaling your team, or deciding how AI changes your product, every session is designed to answer one question: “What can I take back to my company on Monday morning?”

The founders Disrupt empowers 

Disrupt works a bit differently, depending on where you are in your founding journey, with different tracks you can follow to make the most of the three days:

Pre-seed and idea stages 

You’re here to pressure-test your thesis, meet your first angel or pre-seed investors, and figure out who else is building in your space. Prioritize the Builders Stage, the Startup Battlefield semifinalist pitches, and the Expo Hall, along with roundtables tied to your industry and conversations you’ll want to learn more from.

Early revenue or actively raising 

You’re here for capital and validation above all else, and your time is valuable. Prioritize our investor-matchmaking tools and the connections that come with your Founder Pass, including the networking tools in our app. You also get access to the Deal Flow Café, where we foster one-on-one conversations between founders and investors.  







And when your schedule isn’t packed with dealmaking, learn from VC perspectives and fundraising-focused sessions at the Builders Stage.

Scaling, hiring, in search of partnerships 

You’re here in search of talent, strategic partners, and market visibility. Those same networking tools and opportunities can help you meet potential hires and partners and deepen those connections or make new ones. Disrupt’s Side Events aren’t to be missed — there’s one for every industry, interest, or post-event vibe you could be looking to find.

Startup Battlefield: The most iconic pitch competition 

The Startup Battlefield winner’s reveal packs the Disrupt stage and is each year’s capstone event. But it’s the lead-up to that 0,000 check and the deluge of attention the winner receives that’s the most valuable for founders attending Disrupt.

The 200 startups chosen on August 20 to compete go through a rigorous prep process and get the opportunity to pitch onstage in front of top-tier VCs and the Disrupt crowds. You’ll also get to watch those pitches, take notes, learn from the peaks and valleys, and potentially meet the teams behind the ideas and innovations. It could be in a follow-up meeting or just walking through the halls of Moscone.  

And if that all leaves you inspired, here’s an insider tip: Most Battlefield participants, and several winners, have gone through the process multiple times. We’re no longer taking applications for 2026’s competition, but we’re expanding the program to more international markets, and the 2027 process will be similar to this year’s, so take note for the future!


[embed]https://www.youtube.com/watch?v=49QN3jIThz0[/embed]


The founder-focused programming 

Disrupt 2026 spans several stages, each built around a different founder need:


Disrupt Stage: The biggest conversations in technology, featuring the founders, CEOs, and industry leaders defining what’s next. These are the conversations you’ll be talking about long after Disrupt ends.



Builders Stage: The tactical playbook for building a startup. From fundraising and hiring to GTM, product, and scaling, every session is designed to give founders practical advice they can put to work immediately.



AI Stage: AI isn’t the future — it’s the present. Learn how the fastest-growing startups are building, deploying, and monetizing AI, with practical lessons on agents, models, infrastructure, and what it takes to win in the AI era.



Real World AI Stage: AI is moving beyond the screen and into the physical world. Explore how robotics, autonomous systems, manufacturing, healthcare, and defense are turning AI breakthroughs into real-world products and businesses.



Smart Money Stage: Follow the money. From fintech and stablecoins to payments, embedded finance, and AI-driven financial services, this stage explores how technology is reshaping the movement of capital.



Smart Systems Stage: Every AI breakthrough depends on the infrastructure behind it. Discover the innovations in chips, compute, energy, networking, and data centers that will determine the next generation of technology companies.


Image Credits:TechCrunch / Slava Blazer Photography

Conversations you can only get at Disrupt 


RJ Scaringe (Rivian): Building a generational company. 



Panos Panay (Amazon): Designing products people love. 



Paolo Ardoino (Tether): Money, AI, and infrastructure. 



Toni Schneider and Rose Wang (Bluesky): Can social start over? 



Amjad Masad (Replit): Every founder becomes technical. 



Andrew Feldman (Cerebras): Winning the AI compute race. 


And that’s just the beginning — we’ll have more speakers to announce as we get closer to Disrupt. Check out the full lineup of speakers across all stages and events here.

How to get the most bang for your buck at Disrupt 

Disrupt’s prices increase as we get closer to the event, and founder tickets are currently 0 off their final price until August 21. But if you make the call to attend Disrupt before 11:59 p.m. PT August 7 via this link, you’ll save an additional 0!  







If you want to bring a co-founder, you can get a 10% discount on that second ticket. For larger teams, we have additional per-ticket discounts available.  

San Francisco might be the hotbed of the startup community and an AI epicenter, but we all know it’s caused prices to spike in the Bay. We’ve partnered with some excellent nearby hotel options to keep accommodation costs as low as possible. Check out our four partner hotels right here.

Your time at Disrupt is valuable, too, so before you head there, check on our regularly updated schedule of speakers and Side Events, get ahead of competitors’ schedules by booking your networking opportunities in advance, and get your own elevator pitches in order to make the most of those magical Disrupt moments that can come at any point October 13-15!
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#founders #guide #TechCrunch #Disrupt #TechCrunchTechCrunch Disrupt
Image Credits:TechCrunch / Slava Blazer Photography

The reality of what makes Disrupt, Disrupt 

If you’re asking Claude or ChatGPT if TechCrunch Disrupt is worth it, you’re not alone. The reality is that Disrupt is a unique event, and it’s happening at a unique time for the startup community.

This year’s Disrupt isn’t about predicting the future of AI; it’s about building companies in it. Across six editorially curated stages, founders will hear practical lessons from the CEOs, investors, engineers, and operators shaping the next decade of technology.  

Whether you’re raising your first round, scaling your team, or deciding how AI changes your product, every session is designed to answer one question: “What can I take back to my company on Monday morning?”

The founders Disrupt empowers 

Disrupt works a bit differently, depending on where you are in your founding journey, with different tracks you can follow to make the most of the three days:

Pre-seed and idea stages 

You’re here to pressure-test your thesis, meet your first angel or pre-seed investors, and figure out who else is building in your space. Prioritize the Builders Stage, the Startup Battlefield semifinalist pitches, and the Expo Hall, along with roundtables tied to your industry and conversations you’ll want to learn more from.

Early revenue or actively raising 

You’re here for capital and validation above all else, and your time is valuable. Prioritize our investor-matchmaking tools and the connections that come with your Founder Pass, including the networking tools in our app. You also get access to the Deal Flow Café, where we foster one-on-one conversations between founders and investors.  

And when your schedule isn’t packed with dealmaking, learn from VC perspectives and fundraising-focused sessions at the Builders Stage.

Scaling, hiring, in search of partnerships 

You’re here in search of talent, strategic partners, and market visibility. Those same networking tools and opportunities can help you meet potential hires and partners and deepen those connections or make new ones. Disrupt’s Side Events aren’t to be missed — there’s one for every industry, interest, or post-event vibe you could be looking to find.

Startup Battlefield: The most iconic pitch competition 

The Startup Battlefield winner’s reveal packs the Disrupt stage and is each year’s capstone event. But it’s the lead-up to that $100,000 check and the deluge of attention the winner receives that’s the most valuable for founders attending Disrupt.

The 200 startups chosen on August 20 to compete go through a rigorous prep process and get the opportunity to pitch onstage in front of top-tier VCs and the Disrupt crowds. You’ll also get to watch those pitches, take notes, learn from the peaks and valleys, and potentially meet the teams behind the ideas and innovations. It could be in a follow-up meeting or just walking through the halls of Moscone.  

And if that all leaves you inspired, here’s an insider tip: Most Battlefield participants, and several winners, have gone through the process multiple times. We’re no longer taking applications for 2026’s competition, but we’re expanding the program to more international markets, and the 2027 process will be similar to this year’s, so take note for the future!

[embed]https://www.youtube.com/watch?v=49QN3jIThz0[/embed]

The founder-focused programming 

Disrupt 2026 spans several stages, each built around a different founder need:

  • Disrupt Stage: The biggest conversations in technology, featuring the founders, CEOs, and industry leaders defining what’s next. These are the conversations you’ll be talking about long after Disrupt ends.
  • Builders Stage: The tactical playbook for building a startup. From fundraising and hiring to GTM, product, and scaling, every session is designed to give founders practical advice they can put to work immediately.
  • AI Stage: AI isn’t the future — it’s the present. Learn how the fastest-growing startups are building, deploying, and monetizing AI, with practical lessons on agents, models, infrastructure, and what it takes to win in the AI era.
  • Real World AI Stage: AI is moving beyond the screen and into the physical world. Explore how robotics, autonomous systems, manufacturing, healthcare, and defense are turning AI breakthroughs into real-world products and businesses.
  • Smart Money Stage: Follow the money. From fintech and stablecoins to payments, embedded finance, and AI-driven financial services, this stage explores how technology is reshaping the movement of capital.
  • Smart Systems Stage: Every AI breakthrough depends on the infrastructure behind it. Discover the innovations in chips, compute, energy, networking, and data centers that will determine the next generation of technology companies.
TechCrunch's Builders Stage at the 2025 Disrupt event
Image Credits:TechCrunch / Slava Blazer Photography

Conversations you can only get at Disrupt 

  • RJ Scaringe (Rivian): Building a generational company. 
  • Panos Panay (Amazon): Designing products people love. 
  • Paolo Ardoino (Tether): Money, AI, and infrastructure. 
  • Toni Schneider and Rose Wang (Bluesky): Can social start over? 
  • Amjad Masad (Replit): Every founder becomes technical. 
  • Andrew Feldman (Cerebras): Winning the AI compute race. 

And that’s just the beginning — we’ll have more speakers to announce as we get closer to Disrupt. Check out the full lineup of speakers across all stages and events here.

How to get the most bang for your buck at Disrupt 

Disrupt’s prices increase as we get closer to the event, and founder tickets are currently $300 off their final price until August 21. But if you make the call to attend Disrupt before 11:59 p.m. PT August 7 via this link, you’ll save an additional $100!  

If you want to bring a co-founder, you can get a 10% discount on that second ticket. For larger teams, we have additional per-ticket discounts available.  

San Francisco might be the hotbed of the startup community and an AI epicenter, but we all know it’s caused prices to spike in the Bay. We’ve partnered with some excellent nearby hotel options to keep accommodation costs as low as possible. Check out our four partner hotels right here.

Your time at Disrupt is valuable, too, so before you head there, check on our regularly updated schedule of speakers and Side Events, get ahead of competitors’ schedules by booking your networking opportunities in advance, and get your own elevator pitches in order to make the most of those magical Disrupt moments that can come at any point October 13-15!

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#founders #guide #TechCrunch #Disrupt #TechCrunchTechCrunch Disrupt">The founder’s guide to TechCrunch Disrupt 2026: Everything you need to know | TechCrunch

TechCrunch Disrupt 2026 is built around one question: How do you build an enduring company in the AI era? Our programming and speaker lineup reflect that, based on the feedback we’ve gotten from the community and the reality on the ground.

Last year at Disrupt, we spoke with founders about their experiences and discovered the results of their attendance firsthand. One founder saw a 3x oversubscription rate after their confirmation for Startup Battlefield and more than 100 investor inbounds helping fuel conversations about a future fundraising round. Another founder had nearly 30 back-to-back conversations with investors who flocked to them after a pitch onstage and followed them to their booth.

That’s not the exception at Disrupt — that’s the point. And those opportunities aren’t just available for Battlefield finalists. Every conversation in the Expo Hall or in a Side Event can create an opportunity for your startup. For years, whether it’s been held in New York, San Francisco, or elsewhere, Disrupt has brought together thousands of founders, investors, startup team members, and tech leaders.  

We’re keeping that mission alive at SF’s Moscone West, this October 13-15 with a packed lineup of speakers, more than 200 expert sessions, a wealth of organized and serendipitous networking opportunities, and most of all, the chance to be in the same room as the person who could change your nascent idea for a company or your current startup’s trajectory.

This guide is for the founders out there who are just learning about Disrupt, who need a refresher, or are skeptical of whether it’s worth it. TechCrunch has been around for more than 20 years; we can take it.

The founder’s guide to TechCrunch Disrupt 2026: Everything you need to know | TechCrunch
TechCrunch Disrupt 2026 is built around one question: How do you build an enduring company in the AI era? Our programming and speaker lineup reflect that, based on the feedback we’ve gotten from the community and the reality on the ground.

Last year at Disrupt, we spoke with founders about their experiences and discovered the results of their attendance firsthand. One founder saw a 3x oversubscription rate after their confirmation for Startup Battlefield and more than 100 investor inbounds helping fuel conversations about a future fundraising round. Another founder had nearly 30 back-to-back conversations with investors who flocked to them after a pitch onstage and followed them to their booth.







That’s not the exception at Disrupt — that’s the point. And those opportunities aren’t just available for Battlefield finalists. Every conversation in the Expo Hall or in a Side Event can create an opportunity for your startup. For years, whether it’s been held in New York, San Francisco, or elsewhere, Disrupt has brought together thousands of founders, investors, startup team members, and tech leaders.  

We’re keeping that mission alive at SF’s Moscone West, this October 13-15 with a packed lineup of speakers, more than 200 expert sessions, a wealth of organized and serendipitous networking opportunities, and most of all, the chance to be in the same room as the person who could change your nascent idea for a company or your current startup’s trajectory.

This guide is for the founders out there who are just learning about Disrupt, who need a refresher, or are skeptical of whether it’s worth it. TechCrunch has been around for more than 20 years; we can take it.

Image Credits:TechCrunch / Slava Blazer Photography

The reality of what makes Disrupt, Disrupt 

If you’re asking Claude or ChatGPT if TechCrunch Disrupt is worth it, you’re not alone. The reality is that Disrupt is a unique event, and it’s happening at a unique time for the startup community.

This year’s Disrupt isn’t about predicting the future of AI; it’s about building companies in it. Across six editorially curated stages, founders will hear practical lessons from the CEOs, investors, engineers, and operators shaping the next decade of technology.  

Whether you’re raising your first round, scaling your team, or deciding how AI changes your product, every session is designed to answer one question: “What can I take back to my company on Monday morning?”

The founders Disrupt empowers 

Disrupt works a bit differently, depending on where you are in your founding journey, with different tracks you can follow to make the most of the three days:

Pre-seed and idea stages 

You’re here to pressure-test your thesis, meet your first angel or pre-seed investors, and figure out who else is building in your space. Prioritize the Builders Stage, the Startup Battlefield semifinalist pitches, and the Expo Hall, along with roundtables tied to your industry and conversations you’ll want to learn more from.

Early revenue or actively raising 

You’re here for capital and validation above all else, and your time is valuable. Prioritize our investor-matchmaking tools and the connections that come with your Founder Pass, including the networking tools in our app. You also get access to the Deal Flow Café, where we foster one-on-one conversations between founders and investors.  







And when your schedule isn’t packed with dealmaking, learn from VC perspectives and fundraising-focused sessions at the Builders Stage.

Scaling, hiring, in search of partnerships 

You’re here in search of talent, strategic partners, and market visibility. Those same networking tools and opportunities can help you meet potential hires and partners and deepen those connections or make new ones. Disrupt’s Side Events aren’t to be missed — there’s one for every industry, interest, or post-event vibe you could be looking to find.

Startup Battlefield: The most iconic pitch competition 

The Startup Battlefield winner’s reveal packs the Disrupt stage and is each year’s capstone event. But it’s the lead-up to that 0,000 check and the deluge of attention the winner receives that’s the most valuable for founders attending Disrupt.

The 200 startups chosen on August 20 to compete go through a rigorous prep process and get the opportunity to pitch onstage in front of top-tier VCs and the Disrupt crowds. You’ll also get to watch those pitches, take notes, learn from the peaks and valleys, and potentially meet the teams behind the ideas and innovations. It could be in a follow-up meeting or just walking through the halls of Moscone.  

And if that all leaves you inspired, here’s an insider tip: Most Battlefield participants, and several winners, have gone through the process multiple times. We’re no longer taking applications for 2026’s competition, but we’re expanding the program to more international markets, and the 2027 process will be similar to this year’s, so take note for the future!


[embed]https://www.youtube.com/watch?v=49QN3jIThz0[/embed]


The founder-focused programming 

Disrupt 2026 spans several stages, each built around a different founder need:


Disrupt Stage: The biggest conversations in technology, featuring the founders, CEOs, and industry leaders defining what’s next. These are the conversations you’ll be talking about long after Disrupt ends.



Builders Stage: The tactical playbook for building a startup. From fundraising and hiring to GTM, product, and scaling, every session is designed to give founders practical advice they can put to work immediately.



AI Stage: AI isn’t the future — it’s the present. Learn how the fastest-growing startups are building, deploying, and monetizing AI, with practical lessons on agents, models, infrastructure, and what it takes to win in the AI era.



Real World AI Stage: AI is moving beyond the screen and into the physical world. Explore how robotics, autonomous systems, manufacturing, healthcare, and defense are turning AI breakthroughs into real-world products and businesses.



Smart Money Stage: Follow the money. From fintech and stablecoins to payments, embedded finance, and AI-driven financial services, this stage explores how technology is reshaping the movement of capital.



Smart Systems Stage: Every AI breakthrough depends on the infrastructure behind it. Discover the innovations in chips, compute, energy, networking, and data centers that will determine the next generation of technology companies.


Image Credits:TechCrunch / Slava Blazer Photography

Conversations you can only get at Disrupt 


RJ Scaringe (Rivian): Building a generational company. 



Panos Panay (Amazon): Designing products people love. 



Paolo Ardoino (Tether): Money, AI, and infrastructure. 



Toni Schneider and Rose Wang (Bluesky): Can social start over? 



Amjad Masad (Replit): Every founder becomes technical. 



Andrew Feldman (Cerebras): Winning the AI compute race. 


And that’s just the beginning — we’ll have more speakers to announce as we get closer to Disrupt. Check out the full lineup of speakers across all stages and events here.

How to get the most bang for your buck at Disrupt 

Disrupt’s prices increase as we get closer to the event, and founder tickets are currently 0 off their final price until August 21. But if you make the call to attend Disrupt before 11:59 p.m. PT August 7 via this link, you’ll save an additional 0!  







If you want to bring a co-founder, you can get a 10% discount on that second ticket. For larger teams, we have additional per-ticket discounts available.  

San Francisco might be the hotbed of the startup community and an AI epicenter, but we all know it’s caused prices to spike in the Bay. We’ve partnered with some excellent nearby hotel options to keep accommodation costs as low as possible. Check out our four partner hotels right here.

Your time at Disrupt is valuable, too, so before you head there, check on our regularly updated schedule of speakers and Side Events, get ahead of competitors’ schedules by booking your networking opportunities in advance, and get your own elevator pitches in order to make the most of those magical Disrupt moments that can come at any point October 13-15!
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#founders #guide #TechCrunch #Disrupt #TechCrunchTechCrunch Disrupt
Image Credits:TechCrunch / Slava Blazer Photography

The reality of what makes Disrupt, Disrupt 

If you’re asking Claude or ChatGPT if TechCrunch Disrupt is worth it, you’re not alone. The reality is that Disrupt is a unique event, and it’s happening at a unique time for the startup community.

This year’s Disrupt isn’t about predicting the future of AI; it’s about building companies in it. Across six editorially curated stages, founders will hear practical lessons from the CEOs, investors, engineers, and operators shaping the next decade of technology.  

Whether you’re raising your first round, scaling your team, or deciding how AI changes your product, every session is designed to answer one question: “What can I take back to my company on Monday morning?”

The founders Disrupt empowers 

Disrupt works a bit differently, depending on where you are in your founding journey, with different tracks you can follow to make the most of the three days:

Pre-seed and idea stages 

You’re here to pressure-test your thesis, meet your first angel or pre-seed investors, and figure out who else is building in your space. Prioritize the Builders Stage, the Startup Battlefield semifinalist pitches, and the Expo Hall, along with roundtables tied to your industry and conversations you’ll want to learn more from.

Early revenue or actively raising 

You’re here for capital and validation above all else, and your time is valuable. Prioritize our investor-matchmaking tools and the connections that come with your Founder Pass, including the networking tools in our app. You also get access to the Deal Flow Café, where we foster one-on-one conversations between founders and investors.  

And when your schedule isn’t packed with dealmaking, learn from VC perspectives and fundraising-focused sessions at the Builders Stage.

Scaling, hiring, in search of partnerships 

You’re here in search of talent, strategic partners, and market visibility. Those same networking tools and opportunities can help you meet potential hires and partners and deepen those connections or make new ones. Disrupt’s Side Events aren’t to be missed — there’s one for every industry, interest, or post-event vibe you could be looking to find.

Startup Battlefield: The most iconic pitch competition 

The Startup Battlefield winner’s reveal packs the Disrupt stage and is each year’s capstone event. But it’s the lead-up to that $100,000 check and the deluge of attention the winner receives that’s the most valuable for founders attending Disrupt.

The 200 startups chosen on August 20 to compete go through a rigorous prep process and get the opportunity to pitch onstage in front of top-tier VCs and the Disrupt crowds. You’ll also get to watch those pitches, take notes, learn from the peaks and valleys, and potentially meet the teams behind the ideas and innovations. It could be in a follow-up meeting or just walking through the halls of Moscone.  

And if that all leaves you inspired, here’s an insider tip: Most Battlefield participants, and several winners, have gone through the process multiple times. We’re no longer taking applications for 2026’s competition, but we’re expanding the program to more international markets, and the 2027 process will be similar to this year’s, so take note for the future!

[embed]https://www.youtube.com/watch?v=49QN3jIThz0[/embed]

The founder-focused programming 

Disrupt 2026 spans several stages, each built around a different founder need:

  • Disrupt Stage: The biggest conversations in technology, featuring the founders, CEOs, and industry leaders defining what’s next. These are the conversations you’ll be talking about long after Disrupt ends.
  • Builders Stage: The tactical playbook for building a startup. From fundraising and hiring to GTM, product, and scaling, every session is designed to give founders practical advice they can put to work immediately.
  • AI Stage: AI isn’t the future — it’s the present. Learn how the fastest-growing startups are building, deploying, and monetizing AI, with practical lessons on agents, models, infrastructure, and what it takes to win in the AI era.
  • Real World AI Stage: AI is moving beyond the screen and into the physical world. Explore how robotics, autonomous systems, manufacturing, healthcare, and defense are turning AI breakthroughs into real-world products and businesses.
  • Smart Money Stage: Follow the money. From fintech and stablecoins to payments, embedded finance, and AI-driven financial services, this stage explores how technology is reshaping the movement of capital.
  • Smart Systems Stage: Every AI breakthrough depends on the infrastructure behind it. Discover the innovations in chips, compute, energy, networking, and data centers that will determine the next generation of technology companies.
TechCrunch's Builders Stage at the 2025 Disrupt event
Image Credits:TechCrunch / Slava Blazer Photography

Conversations you can only get at Disrupt 

  • RJ Scaringe (Rivian): Building a generational company. 
  • Panos Panay (Amazon): Designing products people love. 
  • Paolo Ardoino (Tether): Money, AI, and infrastructure. 
  • Toni Schneider and Rose Wang (Bluesky): Can social start over? 
  • Amjad Masad (Replit): Every founder becomes technical. 
  • Andrew Feldman (Cerebras): Winning the AI compute race. 

And that’s just the beginning — we’ll have more speakers to announce as we get closer to Disrupt. Check out the full lineup of speakers across all stages and events here.

How to get the most bang for your buck at Disrupt 

Disrupt’s prices increase as we get closer to the event, and founder tickets are currently $300 off their final price until August 21. But if you make the call to attend Disrupt before 11:59 p.m. PT August 7 via this link, you’ll save an additional $100!  

If you want to bring a co-founder, you can get a 10% discount on that second ticket. For larger teams, we have additional per-ticket discounts available.  

San Francisco might be the hotbed of the startup community and an AI epicenter, but we all know it’s caused prices to spike in the Bay. We’ve partnered with some excellent nearby hotel options to keep accommodation costs as low as possible. Check out our four partner hotels right here.

Your time at Disrupt is valuable, too, so before you head there, check on our regularly updated schedule of speakers and Side Events, get ahead of competitors’ schedules by booking your networking opportunities in advance, and get your own elevator pitches in order to make the most of those magical Disrupt moments that can come at any point October 13-15!

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