Amitabh Bachchan-hosted Kaun Banega Crorepati is set to embrace artificial intelligence in a major way. According to a report by Variety India, Google India and Sony Pictures Networks India have entered into a collaboration to integrate Google Gemini into the iconic quiz show, making the AI chatbot an interactive knowledge companion for aspiring contestants and viewers.
Amitabh Bachchan hosted Kaun Banega Crorepati partners with Google Gemini to transform contestant experienceThe collaboration marks a significant step in bringing AI-powered learning to one of Indian television’s longest-running and most popular game shows. The integration will extend across Sony Entertainment Television and Sony LIV, with Google Gemini becoming a part of the Kaun Banega Crorepati journey from the registration stage to contestants’ preparation for the quiz.
As part of the initiative, users can already access step-by-step guidance on the Gemini app regarding the registration process, eligibility criteria and application requirements for the upcoming season of Kaun Banega Crorepati. Registrations for the new season are currently open.
In the coming weeks, Google Gemini is also expected to introduce interactive challenges aimed at helping aspirants strengthen their general knowledge across a wide range of subjects. The feature is designed to make preparation more engaging by offering users an AI-powered learning companion as they get ready for the quiz show.
Speaking about the collaboration, Nachiket Pantvaidya, Chief Content Officer at Sony Pictures Networks India, told Variety India, “Through our collaboration with Google Gemini, we are bringing together the legacy of ‘KBC’ with the power of Google Gemini’s Artificial Intelligence for households across India.”
Kanika Kalra, Director of Marketing at Google India, also highlighted the educational aspect of the initiative, adding, “We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning.”
Over the years, Kaun Banega Crorepati has evolved beyond being just a quiz show, becoming a platform that celebrates knowledge and inspires learning among viewers across generations. With the introduction of Google Gemini, the makers appear to be taking another step towards enhancing audience engagement by combining the show’s legacy with the capabilities of artificial intelligence.
While further details about the AI-powered features are expected to be unveiled closer to the show’s premiere, the collaboration signals a new chapter for Kaun Banega Crorepati as it prepares to return with a technology-driven experience for contestants and viewers alike.
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![New Google commercial imagines a Declaration of Independence written with help from AI | TechCrunch
Two hundred and fifty years after the signing of the Declaration of Independence, a new commercial from Google asks: What if the Founding Fathers had access to Google Workspace?
With the tagline “Group project, but make it 1776,” the ad depicts a largely unseen Thomas Jefferson mid-draft when he gets a nagging text from Ben Franklin, leading to a very Google-centric collaboration process. Edits are suggested in Google Docs, a meeting gets scheduled in Google Calendar and conducted remotely via Google Meet (with every single attendee apparently turning their camera off?), then the whole thing is finalized with e-signatures; cue the fireworks.
Of course, since this is an ad from a tech company in the year 2026, AI has a role to play. The fictionalized founders use Google’s “help me visualize” AI tool to try out different animals on the national seal, Gemini takes notes on the meeting, and the founders also ask the chatbot for advice before declining King George III’s document access request.
The whole thing is very tongue-in-cheek (at one point, Sam Adams asks, “Can we settle this over beers?”), and the AI evangelism is relatively discreet when compared to many other recent ads. And unlike that infamous Google commercial in which a father uses Gemini to write a fan letter for his daughter, this one shies away from any suggestion that the actual text of the Declaration of Independence would be improved with AI. Perhaps the most AI-forward element of the ad is the footage itself, which to my eye has the uncanny glow of AI-generated video.
While viewer comments on YouTube and Instagram appear to be mostly positive, you may not be surprised to learn that the response on Bluesky has been far more critical. Posters declared the commercial “cringey” and “stunningly tone deaf,” and the AI angle was the biggest target — even as many users, including historian Angus Johnston, noted that it’s “amazing how little of this is actually AI.”
“Even in a corny fantasy joke, it’s impossible to make the case that AI is a useful tool for political organizing, writing, or human collaboration,” Johnston said.
[embed]https://www.youtube.com/watch?v=Q3RjZY-rSsc[/embed]
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Google #commercial #imagines #Declaration #Independence #written #TechCrunchgemini,Google](https://i2.wp.com/techcrunch.com/wp-content/uploads/2026/07/google-declaration-of-independence.jpg?w=1200&ssl=1 "New Google commercial imagines a Declaration of Independence written with help from AI | TechCrunch
Two hundred and fifty years after the signing of the Declaration of Independence, a new commercial from Google asks: What if the Founding Fathers had access to Google Workspace?
With the tagline “Group project, but make it 1776,” the ad depicts a largely unseen Thomas Jefferson mid-draft when he gets a nagging text from Ben Franklin, leading to a very Google-centric collaboration process. Edits are suggested in Google Docs, a meeting gets scheduled in Google Calendar and conducted remotely via Google Meet (with every single attendee apparently turning their camera off?), then the whole thing is finalized with e-signatures; cue the fireworks.
Of course, since this is an ad from a tech company in the year 2026, AI has a role to play. The fictionalized founders use Google’s “help me visualize” AI tool to try out different animals on the national seal, Gemini takes notes on the meeting, and the founders also ask the chatbot for advice before declining King George III’s document access request.
The whole thing is very tongue-in-cheek (at one point, Sam Adams asks, “Can we settle this over beers?”), and the AI evangelism is relatively discreet when compared to many other recent ads. And unlike that infamous Google commercial in which a father uses Gemini to write a fan letter for his daughter, this one shies away from any suggestion that the actual text of the Declaration of Independence would be improved with AI. Perhaps the most AI-forward element of the ad is the footage itself, which to my eye has the uncanny glow of AI-generated video.
While viewer comments on YouTube and Instagram appear to be mostly positive, you may not be surprised to learn that the response on Bluesky has been far more critical. Posters declared the commercial “cringey” and “stunningly tone deaf,” and the AI angle was the biggest target — even as many users, including historian Angus Johnston, noted that it’s “amazing how little of this is actually AI.”
“Even in a corny fantasy joke, it’s impossible to make the case that AI is a useful tool for political organizing, writing, or human collaboration,” Johnston said.
[embed]https://www.youtube.com/watch?v=Q3RjZY-rSsc[/embed]
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Google #commercial #imagines #Declaration #Independence #written #TechCrunchgemini,Google")
