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TechCrunch Mobility: ‘Physical AI’ enters the hype machine | TechCrunch

TechCrunch Mobility: ‘Physical AI’ enters the hype machine | TechCrunch

Welcome back to TechCrunch Mobility, your hub for all things “future of transportation.” To get this in your inbox, sign up here for free — just click TechCrunch Mobility!

It’s been a minute, folks! As you might recall, the newsletter took a little holiday break. We’re back and well into 2026. And a lot has happened since the last edition. 

I spent the first week of the year at the Consumer Electronics Show in Las Vegas. And while I wrote about this last January, it’s worth repeating: U.S. automakers have left the building. 

What has filled the void in the Las Vegas Convention Center? Autonomous vehicle tech companies (Zoox, Tensor Auto, Tier IV, and Waymo, which rebranded its Zeekr RT, to name a few), Chinese automakers like Geely and GWM, software and automotive chip companies, and loads of what Nvidia CEO Jensen Huang calls “physical AI.” 

The term, which is sometimes called “embodied AI,” describes the use of AI outside the digital world and into the real, physics-based one. AI models, combined with sensors, cameras, and the motorized controls, allow that physical thing — humanoid robot, drone, autonomous forklift, robotaxi — to detect and understand what’s in this real environment and make decisions to operate within it. And it was all over the place from agriculture and robotics to autonomous vehicles and drones, industrial manufacturing, and wearables. 

Hyundai had one of the busiest and largest exhibits with a near-constant line wrapped around the entrance. The Korean automaker wasn’t showing cars. Nope, it was robots of various forms, including the Atlas humanoid robot, courtesy of its subsidiary Boston Dynamics. There were also innovations that have come out of Hyundai Motor Group Robotics LAB, including a robot that charges electric autonomous vehicles, and a four-wheel electric platform called the Mobile Eccentric Droid (MobEd) that is going into production this year. It seems everyone was embracing and showcasing robotics, particularly humanoids. 

The hype around humanoids, specifically, and physical AI, in general, was palpable. I asked Mobileye co-founder and president Amnon Shashua about this because his company just bought his humanoid robotics startup for $900 million: “What do you say when people tell you humanoid robots are all hype?” 

Techcrunch event

San Francisco
|
October 13-15, 2026

“The internet was also a hype, remember in 2000, the crisis of the internet,” Shashua said. “It did not mean that [the] internet is not a real thing. Hype means that companies are overvalued for a certain period of time, and then they crash. It does not mean that the domain is not real. I believe that the domain of humanoids is real.”

A few notable stories from CES:
Nvidia launches Alpamayo, open AI models that allow autonomous vehicles to ‘think like a human’

This is Uber’s new robotaxi from Lucid and Nuro

Mobileye acquires humanoid robot startup Mentee Robotics for $900M

Now onto the other non-CES and more recent news … 

A little bird

Image Credits:Bryce Durbin

President Trump made comments this week at a Detroit Economic Club meeting about welcoming Chinese automakers into the United States that did not sit well with many in the auto industry, according to insiders I have spoken to. Specifically, I have been told the Alliance for Automotive Innovation (the industry lobbying group) is “freaking out,” one DC insider told me. 

“If they want to come in and build a plant and hire you and hire your friends and your neighbors, that’s great, I love that,” Trump said, according to reporters in attendance. “Let China come in, let Japan come in.”

A couple of notes. Japanese companies like Toyota are already very much in the United States. The bigger hurdle, beyond protests from within the boardrooms of U.S. automakers, is existing law. In 2025, the U.S. Department of Commerce’s Bureau of Industry and Security issued a rule that restricts the import and sale of certain connected vehicles and related hardware and software linked to China or Russia. This essentially bans the sale of Chinese vehicles in the country. 

Avery Ash, who is CEO of SAFE, a nonpartisan organization focused on securing U.S. energy, critical materials, and supply chains, weighed in about the dangers of allowing Chinese automakers to sell their vehicles in the United States. Side note: Ash was on my podcast, the Autonocast, which touches on some of this subject.

“Welcoming Chinese automakers to build cars here in the U.S. will reverse these hard-won accomplishments and put Americans at risk,” he said. ”We’ve seen this strategy backfire in Europe and elsewhere — it would have potentially catastrophic impacts on our automotive industry, have ripple effects on our entire defense industrial base, and make every American less secure.”

Meanwhile, Canada is opening the door to Chinese automakers. Canadian prime minister Mark Carney announced his country will slash its 100% import tax on Chinese EVs to just 6.1%, Sean O’Kane reports.

Got a tip for us to share in the Little Bird section? Email Kirsten Korosec at kirsten.korosec@techcrunch.com or my Signal at kkorosec.07, or email Sean O’Kane at sean.okane@techcrunch.com

Deals!

money the station
Image Credits:Bryce Durbin

Budget carrier Allegiant agreed to buy rival Sun Country Airlines for about $1.5 billion in cash and stock.

Dealerware, which sells software services to automotive OEMs and retailers, was acquired by a group of investors led by Wavecrest Growth Partners and Radian Capital. Automotive Ventures and automotive industry executives David Metter and Devin Daly also participated. The terms were not disclosed.

Long-distance bus and train provider Flix acquired the majority share of European airport transfer-platform Flibco. Luxembourg company SLG will retain some ownership stake in Flibco. Terms weren’t disclosed. 

JetZero, the Long Beach, California, startup developing a midsized triangular aircraft designed to save on fuel, raised $175 million in a Series B round led by B Capital, Bloomberg reported.

Joby Aviation, a company developing electric air taxis, reached an agreement to buy a 700,000-square-foot manufacturing facility in Dayton, Ohio, to support its plans to double production to four aircraft per month in 2027.

Luminar has reached a deal to sell its lidar business to a company called Quantum Computing Inc. for just $22 million. If that seems low, you’re right. Luminar’s valuation peaked in 2021 at $11 billion.

Notable reads and other tidbits

Image Credits:Bryce Durbin

Bluspark Global, a New York-based shipping and supply chain software company, didn’t realize its platform was vulnerable and open to anyone on the internet. Here’s how a security researcher (and TechCrunch) got it fixed.

The Federal Trade Commission finalized an order that bans General Motors and its OnStar telematics service from sharing certain consumer data with consumer reporting agencies. Read the full story on what that means.

InDrive, the company that started as a ride-hailing platform that lets users set the price, is diversifying and starting to execute on its “super app” strategy. That means more in-app advertising across its top 20 markets and expanding grocery delivery to Pakistan. Read the full story here. 

Motional, the majority Hyundai-owned autonomous vehicle company, has rebooted. When Motional paused its operations last year, I wasn’t sure it was going to survive. Other AV companies with big backers have seen their funding disappear in a blink, so it was certainly plausible. But the company is here and with a new AI-first approach. Before you roll your eyes at that term, take a read of my article, which includes a demo ride and an interview with CEO Laura Major. Then feel free to hit my inbox with your thoughts. 

New York governor Kathy Hochul plans to introduce legislation that would effectively legalize robotaxis in the state with the exception of New York City. No details on this yet; I’ve been told it will all be revealed in her executive budget proposal next week. What we do know is the proposal is designed to expand the state’s existing AV pilot program to allow for “the limited deployment of commercial for-hire autonomous passenger vehicles outside New York City.” My article delves deeper into what she shared and gives an update on Waymo’s NYC permit. 

Tesla is ditching the one-time fee option for its Full Self-driving (Supervised) software and will now sell access to the feature through a monthly subscription.

On-demand drone delivery company Wing is bringing its service to another 150 Walmart stores as part of an expanded partnership with the retailer.

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#TechCrunch #Mobility #Physical #enters #hype #machine #TechCrunch

Every time you use AI, you are, in some small way, depending on a 42-year-old, 44,000-person Dutch company that spends €4.5 billion each year to advance its technology.

ASML, headquartered in the Netherlands, makes the machines that make the chips that make AI possible. More specifically, it makes the only machines in the world capable of printing the microscopic patterns on silicon wafers that define the most advanced semiconductors — a process called extreme ultraviolet lithography, or EUV. The machines are roughly the size of a school bus, take months to assemble, involve hundreds of suppliers, and cost anywhere from $200 million to upwards of $400 million apiece depending on the generation (prices that give even ASML’s biggest customers pause occasionally).

That monopoly has made ASML the most valuable company in Europe, worth over $530 billion. And with the four largest American tech companies — Microsoft, Meta, Amazon and Google — committing more than $600 billion in AI infrastructure spending this year alone, demand for ASML’s machines has surged to the point where the company has openly said the world won’t have enough chips for years.

All that demand has also made ASML a target. Substrate, a San Francisco startup founded by a protégé of Peter Thiel, has raised more than $100 million and been valued at over $1 billion on the claim that it can build a rival lithography machine. Separately, there have been reports that former ASML engineers in China have partly reverse-engineered the technology, a prospect with enormous geopolitical implications.

Christophe Fouquet, who became ASML’s CEO in 2024 after more than a decade at the company, sat down with this editor on the rooftop deck of his Beverly Hills hotel Tuesday morning ahead of his appearance at the Milken Institute Global Conference. Dressed in a blue suit and white shirt, he was relaxed — even when the conversation turned to the rivals.

This interview has been lightly edited for length and clarity.

TC: Did you see the AI explosion coming?

Techcrunch event

San Francisco, CA | October 13-15, 2026

CF: No, not at all. We worked very hard, but not with the idea that this would come. You went from a concept — something people thought would eventually arrive — to ChatGPT, which was really the first good example of what AI could do. And now I think we look at AI as the next revolution, not only industrial but societal. Did I see it coming? No. Sitting in the middle of it every day, sometimes we wake up in the morning and still check that what is happening is really happening.

The big question everyone has is whether the supply chain can keep pace with demand. Can it?

The demand is such that the market overall will be supply-limited for quite a bit. Right now, the biggest bottleneck seems to be in chip manufacturing. We, as an equipment supplier, follow our customers, and so far we’ve followed them pretty well — but we know we have to step up our entire supply chain and capacity. If you talk to the hyperscalers, I think they will tell you that for the next two, three, even five years, they’re not going to get enough chips.

TSMC made news recently saying your latest machines are too expensive. How do you respond?

An EUV system, if you look at the price, is going to be more expensive than a low-NA system, but the cost of making a wafer with this tool on some advanced layers will be cheaper. We can get 20%, 30% cost reduction.

[Editors note: both machines Fouquet is referring to here are EUV machines — the same fundamental technology. NA stands for numerical aperture, a measure of how finely a machine can focus light onto a chip. Low-NA EUV is the current generation; high-NA EUV is ASML’s newest generation, capable of printing even finer patterns but carrying a price tag of $350 million or more apiece. Fouquet is arguing that even though the new machine costs more, it produces chips more cheaply.]

I get a lot of questions about whether it’s going to be this month or next month or the month after. And I usually say it doesn’t really matter, because we designed high-NA for the next 10, 20 years. You can go back to the press from 2016, 2017, and you’ll find the same quotes — low-NA EUV was very pricey. We know what happened after that. The same will happen with high-NA.

There’s a startup called Substrate, backed by Peter Thiel, claiming it can build a rival lithography machine. What do you think of it?

Wanting to have it and having it — that’s still a huge difference. The challenges of lithography are many. Being able to make an image is a starting point, but you need to make that image in very high quantity, at very low cost, at high speed, and with nanometer accuracy. I always say the only reason ASML could build an EUV machine is because 80% of it already existed, based on previous knowledge and products built over time. We had to solve one problem — getting EUV light — and that alone took 20 years. When you start from scratch, the challenge is enormous. I’ve seen a lot of claims. I’ve seen a few pictures. But we had our first EUV picture 30 years ago, and we still needed 20 more years of hard work to turn it into a manufacturing system.

What about xLight, a laser startup partly backed by the U.S. government that wants to work with you?

xLight is focusing on one element of our EUV machine — the source that creates the light. The source we have can be extended for many years to come, and we know how to scale it. What xLight is doing is a new source that still has to be built and proven. The only question is whether it provides a performance or cost advantage over what we have. I think the jury is still out. We are working with them so they can demonstrate their technology — we feel that’s a responsibility on our side. But it’s still a very long journey.

There are also reports that former ASML engineers in China have reverse-engineered your machines.

To reverse-engineer anything, you first need to have the machine. And there is no EUV machine in China — we never shipped any tools there. All the tools we have shipped, we know where they are. They’re either in use with customers, and we track those, or they’ve been dismantled and came back to us. The idea that one of our systems is in China is simply wrong. And because our EUV technology has never been exported there, we also have no people in China trained on EUV.

Very early on, when restrictions came in, we created a complete separation within the company between those who can access EUV technology, documents and training, and those who cannot. Our team in China sits on the other side of that line. The facts point to very little, if any, progress at all. It’s hard for people to accept that because access to this technology is so important.

On export controls more broadly — Jensen Huang was here last night arguing that companies should sell globally, that more corporate revenue means more tax dollars for a company’s home country. He also said the important thing is to keep the best and latest closer to home. Do you agree?

I think he’s totally right. What he adds — and I think this is what Nvidia has done — is that you can keep a technological advantage by maintaining a generation gap in what you sell. Nvidia sells a few generations back, and that lets them find the balance between still doing business and not handing a strong competitive advantage to countries where you won’t sell the latest. We believe the same approach should apply to our products. Today we ship tools to China — allowed by export controls — but it’s a tool we first shipped in 2015. If you apply Jensen’s philosophy to our situation, Nvidia is working with roughly an eight-generation gap. We’re looking at two or three. There’s room for rationalization — finding the right balance between not doing business at all, losing a major opportunity, and strongly inviting others to compete with you.

How do you assess where things stand with the current administration on all of this?

There is a good dialogue, which is very important. I think there’s a genuine understanding of what business needs, but there’s still the challenge of finding the right balance between all the different voices and interests. The dialogue is there, and we appreciate that. I’ve been in Washington many times. At least the discussion is happening. But it’s a very complex topic.

You don’t seem concerned about anyone short-cutting your technology.

People like to have the greatest technology, but they tend to forget what it took to build it. It’s been many years of work — not only at ASML but with our suppliers. Many different groups of people solving very difficult problems, and then one company bringing it all together using decades of lithography expertise to turn it into a manufacturing system. This is in no way easy. And I think that’s also our best protection. It’s simply what it took to put it together.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#ASML #CEO #Christophe #Fouquet #coming #TechCrunchASML,Christophe Fouquet,Jensen Huang,nvidia,TSMC">ASML CEO Christophe Fouquet: No one is coming for us | TechCrunch
Every time you use AI, you are, in some small way, depending on a 42-year-old, 44,000-person Dutch company that spends €4.5 billion each year to advance its technology.

ASML, headquartered in the Netherlands, makes the machines that make the chips that make AI possible. More specifically, it makes the only machines in the world capable of printing the microscopic patterns on silicon wafers that define the most advanced semiconductors — a process called extreme ultraviolet lithography, or EUV. The machines are roughly the size of a school bus, take months to assemble, involve hundreds of suppliers, and cost anywhere from 0 million to upwards of 0 million apiece depending on the generation (prices that give even ASML’s biggest customers pause occasionally).







That monopoly has made ASML the most valuable company in Europe, worth over 0 billion. And with the four largest American tech companies — Microsoft, Meta, Amazon and Google — committing more than 0 billion in AI infrastructure spending this year alone, demand for ASML’s machines has surged to the point where the company has openly said the world won’t have enough chips for years.

All that demand has also made ASML a target. Substrate, a San Francisco startup founded by a protégé of Peter Thiel, has raised more than 0 million and been valued at over  billion on the claim that it can build a rival lithography machine. Separately, there have been reports that former ASML engineers in China have partly reverse-engineered the technology, a prospect with enormous geopolitical implications.

Christophe Fouquet, who became ASML’s CEO in 2024 after more than a decade at the company, sat down with this editor on the rooftop deck of his Beverly Hills hotel Tuesday morning ahead of his appearance at the Milken Institute Global Conference. Dressed in a blue suit and white shirt, he was relaxed — even when the conversation turned to the rivals.

This interview has been lightly edited for length and clarity.

TC: Did you see the AI explosion coming?

	
		
		Techcrunch event
		
			
			
									San Francisco, CA
													|
													October 13-15, 2026
							
			
		
	


CF: No, not at all. We worked very hard, but not with the idea that this would come. You went from a concept — something people thought would eventually arrive — to ChatGPT, which was really the first good example of what AI could do. And now I think we look at AI as the next revolution, not only industrial but societal. Did I see it coming? No. Sitting in the middle of it every day, sometimes we wake up in the morning and still check that what is happening is really happening.

The big question everyone has is whether the supply chain can keep pace with demand. Can it?

The demand is such that the market overall will be supply-limited for quite a bit. Right now, the biggest bottleneck seems to be in chip manufacturing. We, as an equipment supplier, follow our customers, and so far we’ve followed them pretty well — but we know we have to step up our entire supply chain and capacity. If you talk to the hyperscalers, I think they will tell you that for the next two, three, even five years, they’re not going to get enough chips.







TSMC made news recently saying your latest machines are too expensive. How do you respond?

An EUV system, if you look at the price, is going to be more expensive than a low-NA system, but the cost of making a wafer with this tool on some advanced layers will be cheaper. We can get 20%, 30% cost reduction.

[Editors note: both machines Fouquet is referring to here are EUV machines — the same fundamental technology. NA stands for numerical aperture, a measure of how finely a machine can focus light onto a chip. Low-NA EUV is the current generation; high-NA EUV is ASML’s newest generation, capable of printing even finer patterns but carrying a price tag of 0 million or more apiece. Fouquet is arguing that even though the new machine costs more, it produces chips more cheaply.]

I get a lot of questions about whether it’s going to be this month or next month or the month after. And I usually say it doesn’t really matter, because we designed high-NA for the next 10, 20 years. You can go back to the press from 2016, 2017, and you’ll find the same quotes — low-NA EUV was very pricey. We know what happened after that. The same will happen with high-NA.

There’s a startup called Substrate, backed by Peter Thiel, claiming it can build a rival lithography machine. What do you think of it?

Wanting to have it and having it — that’s still a huge difference. The challenges of lithography are many. Being able to make an image is a starting point, but you need to make that image in very high quantity, at very low cost, at high speed, and with nanometer accuracy. I always say the only reason ASML could build an EUV machine is because 80% of it already existed, based on previous knowledge and products built over time. We had to solve one problem — getting EUV light — and that alone took 20 years. When you start from scratch, the challenge is enormous. I’ve seen a lot of claims. I’ve seen a few pictures. But we had our first EUV picture 30 years ago, and we still needed 20 more years of hard work to turn it into a manufacturing system.

What about xLight, a laser startup partly backed by the U.S. government that wants to work with you?

xLight is focusing on one element of our EUV machine — the source that creates the light. The source we have can be extended for many years to come, and we know how to scale it. What xLight is doing is a new source that still has to be built and proven. The only question is whether it provides a performance or cost advantage over what we have. I think the jury is still out. We are working with them so they can demonstrate their technology — we feel that’s a responsibility on our side. But it’s still a very long journey.







There are also reports that former ASML engineers in China have reverse-engineered your machines.

To reverse-engineer anything, you first need to have the machine. And there is no EUV machine in China — we never shipped any tools there. All the tools we have shipped, we know where they are. They’re either in use with customers, and we track those, or they’ve been dismantled and came back to us. The idea that one of our systems is in China is simply wrong. And because our EUV technology has never been exported there, we also have no people in China trained on EUV. 

Very early on, when restrictions came in, we created a complete separation within the company between those who can access EUV technology, documents and training, and those who cannot. Our team in China sits on the other side of that line. The facts point to very little, if any, progress at all. It’s hard for people to accept that because access to this technology is so important.

On export controls more broadly — Jensen Huang was here last night arguing that companies should sell globally, that more corporate revenue means more tax dollars for a company’s home country. He also said the important thing is to keep the best and latest closer to home. Do you agree?

I think he’s totally right. What he adds — and I think this is what Nvidia has done — is that you can keep a technological advantage by maintaining a generation gap in what you sell. Nvidia sells a few generations back, and that lets them find the balance between still doing business and not handing a strong competitive advantage to countries where you won’t sell the latest. We believe the same approach should apply to our products. Today we ship tools to China — allowed by export controls — but it’s a tool we first shipped in 2015. If you apply Jensen’s philosophy to our situation, Nvidia is working with roughly an eight-generation gap. We’re looking at two or three. There’s room for rationalization — finding the right balance between not doing business at all, losing a major opportunity, and strongly inviting others to compete with you.

How do you assess where things stand with the current administration on all of this?

There is a good dialogue, which is very important. I think there’s a genuine understanding of what business needs, but there’s still the challenge of finding the right balance between all the different voices and interests. The dialogue is there, and we appreciate that. I’ve been in Washington many times. At least the discussion is happening. But it’s a very complex topic.

You don’t seem concerned about anyone short-cutting your technology.







People like to have the greatest technology, but they tend to forget what it took to build it. It’s been many years of work — not only at ASML but with our suppliers. Many different groups of people solving very difficult problems, and then one company bringing it all together using decades of lithography expertise to turn it into a manufacturing system. This is in no way easy. And I think that’s also our best protection. It’s simply what it took to put it together.


When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#ASML #CEO #Christophe #Fouquet #coming #TechCrunchASML,Christophe Fouquet,Jensen Huang,nvidia,TSMC

biggest customers pause occasionally).

That monopoly has made ASML the most valuable company in Europe, worth over $530 billion. And with the four largest American tech companies — Microsoft, Meta, Amazon and Google — committing more than $600 billion in AI infrastructure spending this year alone, demand for ASML’s machines has surged to the point where the company has openly said the world won’t have enough chips for years.

All that demand has also made ASML a target. Substrate, a San Francisco startup founded by a protégé of Peter Thiel, has raised more than $100 million and been valued at over $1 billion on the claim that it can build a rival lithography machine. Separately, there have been reports that former ASML engineers in China have partly reverse-engineered the technology, a prospect with enormous geopolitical implications.

Christophe Fouquet, who became ASML’s CEO in 2024 after more than a decade at the company, sat down with this editor on the rooftop deck of his Beverly Hills hotel Tuesday morning ahead of his appearance at the Milken Institute Global Conference. Dressed in a blue suit and white shirt, he was relaxed — even when the conversation turned to the rivals.

This interview has been lightly edited for length and clarity.

TC: Did you see the AI explosion coming?

Techcrunch event

San Francisco, CA | October 13-15, 2026

CF: No, not at all. We worked very hard, but not with the idea that this would come. You went from a concept — something people thought would eventually arrive — to ChatGPT, which was really the first good example of what AI could do. And now I think we look at AI as the next revolution, not only industrial but societal. Did I see it coming? No. Sitting in the middle of it every day, sometimes we wake up in the morning and still check that what is happening is really happening.

The big question everyone has is whether the supply chain can keep pace with demand. Can it?

The demand is such that the market overall will be supply-limited for quite a bit. Right now, the biggest bottleneck seems to be in chip manufacturing. We, as an equipment supplier, follow our customers, and so far we’ve followed them pretty well — but we know we have to step up our entire supply chain and capacity. If you talk to the hyperscalers, I think they will tell you that for the next two, three, even five years, they’re not going to get enough chips.

TSMC made news recently saying your latest machines are too expensive. How do you respond?

An EUV system, if you look at the price, is going to be more expensive than a low-NA system, but the cost of making a wafer with this tool on some advanced layers will be cheaper. We can get 20%, 30% cost reduction.

[Editors note: both machines Fouquet is referring to here are EUV machines — the same fundamental technology. NA stands for numerical aperture, a measure of how finely a machine can focus light onto a chip. Low-NA EUV is the current generation; high-NA EUV is ASML’s newest generation, capable of printing even finer patterns but carrying a price tag of $350 million or more apiece. Fouquet is arguing that even though the new machine costs more, it produces chips more cheaply.]

I get a lot of questions about whether it’s going to be this month or next month or the month after. And I usually say it doesn’t really matter, because we designed high-NA for the next 10, 20 years. You can go back to the press from 2016, 2017, and you’ll find the same quotes — low-NA EUV was very pricey. We know what happened after that. The same will happen with high-NA.

There’s a startup called Substrate, backed by Peter Thiel, claiming it can build a rival lithography machine. What do you think of it?

Wanting to have it and having it — that’s still a huge difference. The challenges of lithography are many. Being able to make an image is a starting point, but you need to make that image in very high quantity, at very low cost, at high speed, and with nanometer accuracy. I always say the only reason ASML could build an EUV machine is because 80% of it already existed, based on previous knowledge and products built over time. We had to solve one problem — getting EUV light — and that alone took 20 years. When you start from scratch, the challenge is enormous. I’ve seen a lot of claims. I’ve seen a few pictures. But we had our first EUV picture 30 years ago, and we still needed 20 more years of hard work to turn it into a manufacturing system.

What about xLight, a laser startup partly backed by the U.S. government that wants to work with you?

xLight is focusing on one element of our EUV machine — the source that creates the light. The source we have can be extended for many years to come, and we know how to scale it. What xLight is doing is a new source that still has to be built and proven. The only question is whether it provides a performance or cost advantage over what we have. I think the jury is still out. We are working with them so they can demonstrate their technology — we feel that’s a responsibility on our side. But it’s still a very long journey.

There are also reports that former ASML engineers in China have reverse-engineered your machines.

To reverse-engineer anything, you first need to have the machine. And there is no EUV machine in China — we never shipped any tools there. All the tools we have shipped, we know where they are. They’re either in use with customers, and we track those, or they’ve been dismantled and came back to us. The idea that one of our systems is in China is simply wrong. And because our EUV technology has never been exported there, we also have no people in China trained on EUV.

Very early on, when restrictions came in, we created a complete separation within the company between those who can access EUV technology, documents and training, and those who cannot. Our team in China sits on the other side of that line. The facts point to very little, if any, progress at all. It’s hard for people to accept that because access to this technology is so important.

On export controls more broadly — Jensen Huang was here last night arguing that companies should sell globally, that more corporate revenue means more tax dollars for a company’s home country. He also said the important thing is to keep the best and latest closer to home. Do you agree?

I think he’s totally right. What he adds — and I think this is what Nvidia has done — is that you can keep a technological advantage by maintaining a generation gap in what you sell. Nvidia sells a few generations back, and that lets them find the balance between still doing business and not handing a strong competitive advantage to countries where you won’t sell the latest. We believe the same approach should apply to our products. Today we ship tools to China — allowed by export controls — but it’s a tool we first shipped in 2015. If you apply Jensen’s philosophy to our situation, Nvidia is working with roughly an eight-generation gap. We’re looking at two or three. There’s room for rationalization — finding the right balance between not doing business at all, losing a major opportunity, and strongly inviting others to compete with you.

How do you assess where things stand with the current administration on all of this?

There is a good dialogue, which is very important. I think there’s a genuine understanding of what business needs, but there’s still the challenge of finding the right balance between all the different voices and interests. The dialogue is there, and we appreciate that. I’ve been in Washington many times. At least the discussion is happening. But it’s a very complex topic.

You don’t seem concerned about anyone short-cutting your technology.

People like to have the greatest technology, but they tend to forget what it took to build it. It’s been many years of work — not only at ASML but with our suppliers. Many different groups of people solving very difficult problems, and then one company bringing it all together using decades of lithography expertise to turn it into a manufacturing system. This is in no way easy. And I think that’s also our best protection. It’s simply what it took to put it together.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#ASML #CEO #Christophe #Fouquet #coming #TechCrunchASML,Christophe Fouquet,Jensen Huang,nvidia,TSMC">ASML CEO Christophe Fouquet: No one is coming for us | TechCrunch

Every time you use AI, you are, in some small way, depending on a 42-year-old, 44,000-person Dutch company that spends €4.5 billion each year to advance its technology.

ASML, headquartered in the Netherlands, makes the machines that make the chips that make AI possible. More specifically, it makes the only machines in the world capable of printing the microscopic patterns on silicon wafers that define the most advanced semiconductors — a process called extreme ultraviolet lithography, or EUV. The machines are roughly the size of a school bus, take months to assemble, involve hundreds of suppliers, and cost anywhere from $200 million to upwards of $400 million apiece depending on the generation (prices that give even ASML’s biggest customers pause occasionally).

That monopoly has made ASML the most valuable company in Europe, worth over $530 billion. And with the four largest American tech companies — Microsoft, Meta, Amazon and Google — committing more than $600 billion in AI infrastructure spending this year alone, demand for ASML’s machines has surged to the point where the company has openly said the world won’t have enough chips for years.

All that demand has also made ASML a target. Substrate, a San Francisco startup founded by a protégé of Peter Thiel, has raised more than $100 million and been valued at over $1 billion on the claim that it can build a rival lithography machine. Separately, there have been reports that former ASML engineers in China have partly reverse-engineered the technology, a prospect with enormous geopolitical implications.

Christophe Fouquet, who became ASML’s CEO in 2024 after more than a decade at the company, sat down with this editor on the rooftop deck of his Beverly Hills hotel Tuesday morning ahead of his appearance at the Milken Institute Global Conference. Dressed in a blue suit and white shirt, he was relaxed — even when the conversation turned to the rivals.

This interview has been lightly edited for length and clarity.

TC: Did you see the AI explosion coming?

Techcrunch event

San Francisco, CA | October 13-15, 2026

CF: No, not at all. We worked very hard, but not with the idea that this would come. You went from a concept — something people thought would eventually arrive — to ChatGPT, which was really the first good example of what AI could do. And now I think we look at AI as the next revolution, not only industrial but societal. Did I see it coming? No. Sitting in the middle of it every day, sometimes we wake up in the morning and still check that what is happening is really happening.

The big question everyone has is whether the supply chain can keep pace with demand. Can it?

The demand is such that the market overall will be supply-limited for quite a bit. Right now, the biggest bottleneck seems to be in chip manufacturing. We, as an equipment supplier, follow our customers, and so far we’ve followed them pretty well — but we know we have to step up our entire supply chain and capacity. If you talk to the hyperscalers, I think they will tell you that for the next two, three, even five years, they’re not going to get enough chips.

TSMC made news recently saying your latest machines are too expensive. How do you respond?

An EUV system, if you look at the price, is going to be more expensive than a low-NA system, but the cost of making a wafer with this tool on some advanced layers will be cheaper. We can get 20%, 30% cost reduction.

[Editors note: both machines Fouquet is referring to here are EUV machines — the same fundamental technology. NA stands for numerical aperture, a measure of how finely a machine can focus light onto a chip. Low-NA EUV is the current generation; high-NA EUV is ASML’s newest generation, capable of printing even finer patterns but carrying a price tag of $350 million or more apiece. Fouquet is arguing that even though the new machine costs more, it produces chips more cheaply.]

I get a lot of questions about whether it’s going to be this month or next month or the month after. And I usually say it doesn’t really matter, because we designed high-NA for the next 10, 20 years. You can go back to the press from 2016, 2017, and you’ll find the same quotes — low-NA EUV was very pricey. We know what happened after that. The same will happen with high-NA.

There’s a startup called Substrate, backed by Peter Thiel, claiming it can build a rival lithography machine. What do you think of it?

Wanting to have it and having it — that’s still a huge difference. The challenges of lithography are many. Being able to make an image is a starting point, but you need to make that image in very high quantity, at very low cost, at high speed, and with nanometer accuracy. I always say the only reason ASML could build an EUV machine is because 80% of it already existed, based on previous knowledge and products built over time. We had to solve one problem — getting EUV light — and that alone took 20 years. When you start from scratch, the challenge is enormous. I’ve seen a lot of claims. I’ve seen a few pictures. But we had our first EUV picture 30 years ago, and we still needed 20 more years of hard work to turn it into a manufacturing system.

What about xLight, a laser startup partly backed by the U.S. government that wants to work with you?

xLight is focusing on one element of our EUV machine — the source that creates the light. The source we have can be extended for many years to come, and we know how to scale it. What xLight is doing is a new source that still has to be built and proven. The only question is whether it provides a performance or cost advantage over what we have. I think the jury is still out. We are working with them so they can demonstrate their technology — we feel that’s a responsibility on our side. But it’s still a very long journey.

There are also reports that former ASML engineers in China have reverse-engineered your machines.

To reverse-engineer anything, you first need to have the machine. And there is no EUV machine in China — we never shipped any tools there. All the tools we have shipped, we know where they are. They’re either in use with customers, and we track those, or they’ve been dismantled and came back to us. The idea that one of our systems is in China is simply wrong. And because our EUV technology has never been exported there, we also have no people in China trained on EUV.

Very early on, when restrictions came in, we created a complete separation within the company between those who can access EUV technology, documents and training, and those who cannot. Our team in China sits on the other side of that line. The facts point to very little, if any, progress at all. It’s hard for people to accept that because access to this technology is so important.

On export controls more broadly — Jensen Huang was here last night arguing that companies should sell globally, that more corporate revenue means more tax dollars for a company’s home country. He also said the important thing is to keep the best and latest closer to home. Do you agree?

I think he’s totally right. What he adds — and I think this is what Nvidia has done — is that you can keep a technological advantage by maintaining a generation gap in what you sell. Nvidia sells a few generations back, and that lets them find the balance between still doing business and not handing a strong competitive advantage to countries where you won’t sell the latest. We believe the same approach should apply to our products. Today we ship tools to China — allowed by export controls — but it’s a tool we first shipped in 2015. If you apply Jensen’s philosophy to our situation, Nvidia is working with roughly an eight-generation gap. We’re looking at two or three. There’s room for rationalization — finding the right balance between not doing business at all, losing a major opportunity, and strongly inviting others to compete with you.

How do you assess where things stand with the current administration on all of this?

There is a good dialogue, which is very important. I think there’s a genuine understanding of what business needs, but there’s still the challenge of finding the right balance between all the different voices and interests. The dialogue is there, and we appreciate that. I’ve been in Washington many times. At least the discussion is happening. But it’s a very complex topic.

You don’t seem concerned about anyone short-cutting your technology.

People like to have the greatest technology, but they tend to forget what it took to build it. It’s been many years of work — not only at ASML but with our suppliers. Many different groups of people solving very difficult problems, and then one company bringing it all together using decades of lithography expertise to turn it into a manufacturing system. This is in no way easy. And I think that’s also our best protection. It’s simply what it took to put it together.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#ASML #CEO #Christophe #Fouquet #coming #TechCrunchASML,Christophe Fouquet,Jensen Huang,nvidia,TSMC

Design & Hardware

Truke TrueClips Review: Affordable Open-Ear Earbuds Worth ₹1,999?
	
Open-back earphones are a genre that’s loved by very few, thanks especially to their form factor, which, instead of sitting inside the ear canal, sits outside it. This allows people to keep an eye on their surroundings while also listening to music. I’ve never really understood why anyone would want a worse listening experience, but a lot of my friends and family hate that suction feeling with earbuds. If that’s you, the Truke TrueClips promise an open-back listening experience that’s stylish and costs less than ₹2,000.



So, when Truke reached out for a review opportunity, I said yes immediately. It’s been over a month since that call, and I’ve been using the Truke TrueClips pretty extensively, taking them on a couple of flights as well. So here’s whether they’re actually worth your money. 



        Truke TrueClipsHisan KidwaiSummaryAt ₹1,999, the Truke TrueClips are a unique pair of earbuds. They bring something new to people who’ve been starved for choice. And I really appreciate that. For the price, you get a very stylish design that’s sure to turn heads. The form factor is super comfortable, while not compromising much on sound. And the battery life is the best in business. So yeah, I’d recommend the Truke TrueClips. 
        
        


Design & Hardware







When I first heard the price of the Truke TrueClips, I tempered my expectations, since there’s only so much a brand can do in terms of the design on a tight budget. Well, I’ve been proven wrong, as the TrueClips actually look really good. Don’t get me wrong, the case is made from plastic, but that leather pattern looks super premium. The pattern also protects against oily smudges and scratches, meaning they still look fresh. If you’ve read my previous reviews, you know I’m a sucker for oval earphone cases, and the same can be said here. The oval design keeps portability excellent, so I wasn’t walking around with a huge bulge in my pocket. The opening and closing mechanism is pretty satisfactory, so you can use it as a fidget toy, as well. 



Inside the case are the open-back earbuds. Usually, comfort is pretty tricky to answer with earbuds, as everyone has different ear shapes. But with the TrueClips, it’s not a concern. The earbuds have two components: the speaker part and the brains. Both are joined by a wire that clips onto your ears. 



The result? I gave these to my parents, who both don’t like the regular earbuds, and their experience was just amazing. They loved how comfortable these were to wear for long periods, and how they could still hear their surroundings. Even I could wear them for hours at a time, and they made for perfect companions on an evening stroll, when I do not want to be cut off from the world. Beyond that, the buds are also IPX5 rated, meaning sweaty gym sessions shouldn’t be a problem. I tried them at my local gym, and they held up well, just don’t drop them in water. 



Sound Quality & Battery Life







It’s no secret that you can’t have everything in life, and the same goes for open-back earbuds. The TrueClips bleed sound into the surroundings, but that doesn’t mean they are bad. The 12mm drivers sound pretty decent, with a wide-ish soundstage. There’s limited separation between the different elements, but that’s expected for this price. All that said, the treble is on point, and I also liked the mids, which is where most of the dialogue is. You also get spatial audio support with these buds, which worked just fine in my testing. 



I also really like the quad-mic setup of the TrueClips, which kept my voice clear to the other person on calls. That being said, another price you pay for the open-back design, or lack thereof. You’ll hear everything around you, and that can sometimes get overwhelming, especially in a country like India, where honking is basically a national sport. Still, you can turn your volume up a lot without losing detail, so that’s a bonus. The in-flight experience with the TrueClips was similar as well, but I did turn a lot of heads with the unique design. 



The battery life is another big plus of the Truke TrueClips, as they lasted me a full week of use before needing a recharge. For context, I used the earbuds for about 3 hours each day, which comes out to roughly 40–45 hours total. Not to mention the USB-C charging port.



Controls







Unlike others, Truke doesn’t have a companion app; everything’s handled through on-device controls. For example, clicking the earbud four times activates dual-connection mode to pair with two devices simultaneously. On the other hand, a triple tap summons the digital assistant, while single taps and double taps are used to play/pause and skip forward the music. It’s a lot to learn, yes. But I’d much rather have this than another app on my phone that hogs storage space. 



Verdict







At ₹1,999, the Truke TrueClips are a unique pair of earbuds. They bring something new to people who’ve been starved for choice. And I really appreciate that. For the price, you get a very stylish design that’s sure to turn heads. The form factor is super comfortable, while not compromising much on sound. And the battery life is the best in business. So yeah, I’d recommend the Truke TrueClips. 









#Truke #TrueClips #Review #Affordable #OpenEar #Earbuds #Worthearbuds

When I first heard the price of the Truke TrueClips, I tempered my expectations, since there’s only so much a brand can do in terms of the design on a tight budget. Well, I’ve been proven wrong, as the TrueClips actually look really good. Don’t get me wrong, the case is made from plastic, but that leather pattern looks super premium. The pattern also protects against oily smudges and scratches, meaning they still look fresh. If you’ve read my previous reviews, you know I’m a sucker for oval earphone cases, and the same can be said here. The oval design keeps portability excellent, so I wasn’t walking around with a huge bulge in my pocket. The opening and closing mechanism is pretty satisfactory, so you can use it as a fidget toy, as well.

Inside the case are the open-back earbuds. Usually, comfort is pretty tricky to answer with earbuds, as everyone has different ear shapes. But with the TrueClips, it’s not a concern. The earbuds have two components: the speaker part and the brains. Both are joined by a wire that clips onto your ears.

The result? I gave these to my parents, who both don’t like the regular earbuds, and their experience was just amazing. They loved how comfortable these were to wear for long periods, and how they could still hear their surroundings. Even I could wear them for hours at a time, and they made for perfect companions on an evening stroll, when I do not want to be cut off from the world. Beyond that, the buds are also IPX5 rated, meaning sweaty gym sessions shouldn’t be a problem. I tried them at my local gym, and they held up well, just don’t drop them in water.

Sound Quality & Battery Life

Earbuds out of the case

It’s no secret that you can’t have everything in life, and the same goes for open-back earbuds. The TrueClips bleed sound into the surroundings, but that doesn’t mean they are bad. The 12mm drivers sound pretty decent, with a wide-ish soundstage. There’s limited separation between the different elements, but that’s expected for this price. All that said, the treble is on point, and I also liked the mids, which is where most of the dialogue is. You also get spatial audio support with these buds, which worked just fine in my testing.

I also really like the quad-mic setup of the TrueClips, which kept my voice clear to the other person on calls. That being said, another price you pay for the open-back design, or lack thereof. You’ll hear everything around you, and that can sometimes get overwhelming, especially in a country like India, where honking is basically a national sport. Still, you can turn your volume up a lot without losing detail, so that’s a bonus. The in-flight experience with the TrueClips was similar as well, but I did turn a lot of heads with the unique design.

The battery life is another big plus of the Truke TrueClips, as they lasted me a full week of use before needing a recharge. For context, I used the earbuds for about 3 hours each day, which comes out to roughly 40–45 hours total. Not to mention the USB-C charging port.

Controls

A person holding the trueclips

Unlike others, Truke doesn’t have a companion app; everything’s handled through on-device controls. For example, clicking the earbud four times activates dual-connection mode to pair with two devices simultaneously. On the other hand, a triple tap summons the digital assistant, while single taps and double taps are used to play/pause and skip forward the music. It’s a lot to learn, yes. But I’d much rather have this than another app on my phone that hogs storage space.

Verdict

Closeup of the design of the Truke TrueClips

At ₹1,999, the Truke TrueClips are a unique pair of earbuds. They bring something new to people who’ve been starved for choice. And I really appreciate that. For the price, you get a very stylish design that’s sure to turn heads. The form factor is super comfortable, while not compromising much on sound. And the battery life is the best in business. So yeah, I’d recommend the Truke TrueClips.

#Truke #TrueClips #Review #Affordable #OpenEar #Earbuds #Worthearbuds">Truke TrueClips Review: Affordable Open-Ear Earbuds Worth ₹1,999?
	
Open-back earphones are a genre that’s loved by very few, thanks especially to their form factor, which, instead of sitting inside the ear canal, sits outside it. This allows people to keep an eye on their surroundings while also listening to music. I’ve never really understood why anyone would want a worse listening experience, but a lot of my friends and family hate that suction feeling with earbuds. If that’s you, the Truke TrueClips promise an open-back listening experience that’s stylish and costs less than ₹2,000.



So, when Truke reached out for a review opportunity, I said yes immediately. It’s been over a month since that call, and I’ve been using the Truke TrueClips pretty extensively, taking them on a couple of flights as well. So here’s whether they’re actually worth your money. 



        Truke TrueClipsHisan KidwaiSummaryAt ₹1,999, the Truke TrueClips are a unique pair of earbuds. They bring something new to people who’ve been starved for choice. And I really appreciate that. For the price, you get a very stylish design that’s sure to turn heads. The form factor is super comfortable, while not compromising much on sound. And the battery life is the best in business. So yeah, I’d recommend the Truke TrueClips. 
        
        


Design & Hardware







When I first heard the price of the Truke TrueClips, I tempered my expectations, since there’s only so much a brand can do in terms of the design on a tight budget. Well, I’ve been proven wrong, as the TrueClips actually look really good. Don’t get me wrong, the case is made from plastic, but that leather pattern looks super premium. The pattern also protects against oily smudges and scratches, meaning they still look fresh. If you’ve read my previous reviews, you know I’m a sucker for oval earphone cases, and the same can be said here. The oval design keeps portability excellent, so I wasn’t walking around with a huge bulge in my pocket. The opening and closing mechanism is pretty satisfactory, so you can use it as a fidget toy, as well. 



Inside the case are the open-back earbuds. Usually, comfort is pretty tricky to answer with earbuds, as everyone has different ear shapes. But with the TrueClips, it’s not a concern. The earbuds have two components: the speaker part and the brains. Both are joined by a wire that clips onto your ears. 



The result? I gave these to my parents, who both don’t like the regular earbuds, and their experience was just amazing. They loved how comfortable these were to wear for long periods, and how they could still hear their surroundings. Even I could wear them for hours at a time, and they made for perfect companions on an evening stroll, when I do not want to be cut off from the world. Beyond that, the buds are also IPX5 rated, meaning sweaty gym sessions shouldn’t be a problem. I tried them at my local gym, and they held up well, just don’t drop them in water. 



Sound Quality & Battery Life







It’s no secret that you can’t have everything in life, and the same goes for open-back earbuds. The TrueClips bleed sound into the surroundings, but that doesn’t mean they are bad. The 12mm drivers sound pretty decent, with a wide-ish soundstage. There’s limited separation between the different elements, but that’s expected for this price. All that said, the treble is on point, and I also liked the mids, which is where most of the dialogue is. You also get spatial audio support with these buds, which worked just fine in my testing. 



I also really like the quad-mic setup of the TrueClips, which kept my voice clear to the other person on calls. That being said, another price you pay for the open-back design, or lack thereof. You’ll hear everything around you, and that can sometimes get overwhelming, especially in a country like India, where honking is basically a national sport. Still, you can turn your volume up a lot without losing detail, so that’s a bonus. The in-flight experience with the TrueClips was similar as well, but I did turn a lot of heads with the unique design. 



The battery life is another big plus of the Truke TrueClips, as they lasted me a full week of use before needing a recharge. For context, I used the earbuds for about 3 hours each day, which comes out to roughly 40–45 hours total. Not to mention the USB-C charging port.



Controls







Unlike others, Truke doesn’t have a companion app; everything’s handled through on-device controls. For example, clicking the earbud four times activates dual-connection mode to pair with two devices simultaneously. On the other hand, a triple tap summons the digital assistant, while single taps and double taps are used to play/pause and skip forward the music. It’s a lot to learn, yes. But I’d much rather have this than another app on my phone that hogs storage space. 



Verdict







At ₹1,999, the Truke TrueClips are a unique pair of earbuds. They bring something new to people who’ve been starved for choice. And I really appreciate that. For the price, you get a very stylish design that’s sure to turn heads. The form factor is super comfortable, while not compromising much on sound. And the battery life is the best in business. So yeah, I’d recommend the Truke TrueClips. 









#Truke #TrueClips #Review #Affordable #OpenEar #Earbuds #Worthearbuds

Truke TrueClips are a unique pair of earbuds. They bring something new to people who’ve been starved for choice. And I really appreciate that. For the price, you get a very stylish design that’s sure to turn heads. The form factor is super comfortable, while not compromising much on sound. And the battery life is the best in business. So yeah, I’d recommend the Truke TrueClips.

#Truke #TrueClips #Review #Affordable #OpenEar #Earbuds #Worthearbuds">Truke TrueClips Review: Affordable Open-Ear Earbuds Worth ₹1,999?

Open-back earphones are a genre that’s loved by very few, thanks especially to their form factor, which, instead of sitting inside the ear canal, sits outside it. This allows people to keep an eye on their surroundings while also listening to music. I’ve never really understood why anyone would want a worse listening experience, but a lot of my friends and family hate that suction feeling with earbuds. If that’s you, the Truke TrueClips promise an open-back listening experience that’s stylish and costs less than ₹2,000.

So, when Truke reached out for a review opportunity, I said yes immediately. It’s been over a month since that call, and I’ve been using the Truke TrueClips pretty extensively, taking them on a couple of flights as well. So here’s whether they’re actually worth your money.

Truke TrueClips

Hisan Kidwai

Summary

At ₹1,999, the Truke TrueClips are a unique pair of earbuds. They bring something new to people who’ve been starved for choice. And I really appreciate that. For the price, you get a very stylish design that’s sure to turn heads. The form factor is super comfortable, while not compromising much on sound. And the battery life is the best in business. So yeah, I’d recommend the Truke TrueClips.

Design & Hardware

Truke TrueClips Review: Affordable Open-Ear Earbuds Worth ₹1,999?
	
Open-back earphones are a genre that’s loved by very few, thanks especially to their form factor, which, instead of sitting inside the ear canal, sits outside it. This allows people to keep an eye on their surroundings while also listening to music. I’ve never really understood why anyone would want a worse listening experience, but a lot of my friends and family hate that suction feeling with earbuds. If that’s you, the Truke TrueClips promise an open-back listening experience that’s stylish and costs less than ₹2,000.



So, when Truke reached out for a review opportunity, I said yes immediately. It’s been over a month since that call, and I’ve been using the Truke TrueClips pretty extensively, taking them on a couple of flights as well. So here’s whether they’re actually worth your money. 



        Truke TrueClipsHisan KidwaiSummaryAt ₹1,999, the Truke TrueClips are a unique pair of earbuds. They bring something new to people who’ve been starved for choice. And I really appreciate that. For the price, you get a very stylish design that’s sure to turn heads. The form factor is super comfortable, while not compromising much on sound. And the battery life is the best in business. So yeah, I’d recommend the Truke TrueClips. 
        
        


Design & Hardware







When I first heard the price of the Truke TrueClips, I tempered my expectations, since there’s only so much a brand can do in terms of the design on a tight budget. Well, I’ve been proven wrong, as the TrueClips actually look really good. Don’t get me wrong, the case is made from plastic, but that leather pattern looks super premium. The pattern also protects against oily smudges and scratches, meaning they still look fresh. If you’ve read my previous reviews, you know I’m a sucker for oval earphone cases, and the same can be said here. The oval design keeps portability excellent, so I wasn’t walking around with a huge bulge in my pocket. The opening and closing mechanism is pretty satisfactory, so you can use it as a fidget toy, as well. 



Inside the case are the open-back earbuds. Usually, comfort is pretty tricky to answer with earbuds, as everyone has different ear shapes. But with the TrueClips, it’s not a concern. The earbuds have two components: the speaker part and the brains. Both are joined by a wire that clips onto your ears. 



The result? I gave these to my parents, who both don’t like the regular earbuds, and their experience was just amazing. They loved how comfortable these were to wear for long periods, and how they could still hear their surroundings. Even I could wear them for hours at a time, and they made for perfect companions on an evening stroll, when I do not want to be cut off from the world. Beyond that, the buds are also IPX5 rated, meaning sweaty gym sessions shouldn’t be a problem. I tried them at my local gym, and they held up well, just don’t drop them in water. 



Sound Quality & Battery Life







It’s no secret that you can’t have everything in life, and the same goes for open-back earbuds. The TrueClips bleed sound into the surroundings, but that doesn’t mean they are bad. The 12mm drivers sound pretty decent, with a wide-ish soundstage. There’s limited separation between the different elements, but that’s expected for this price. All that said, the treble is on point, and I also liked the mids, which is where most of the dialogue is. You also get spatial audio support with these buds, which worked just fine in my testing. 



I also really like the quad-mic setup of the TrueClips, which kept my voice clear to the other person on calls. That being said, another price you pay for the open-back design, or lack thereof. You’ll hear everything around you, and that can sometimes get overwhelming, especially in a country like India, where honking is basically a national sport. Still, you can turn your volume up a lot without losing detail, so that’s a bonus. The in-flight experience with the TrueClips was similar as well, but I did turn a lot of heads with the unique design. 



The battery life is another big plus of the Truke TrueClips, as they lasted me a full week of use before needing a recharge. For context, I used the earbuds for about 3 hours each day, which comes out to roughly 40–45 hours total. Not to mention the USB-C charging port.



Controls







Unlike others, Truke doesn’t have a companion app; everything’s handled through on-device controls. For example, clicking the earbud four times activates dual-connection mode to pair with two devices simultaneously. On the other hand, a triple tap summons the digital assistant, while single taps and double taps are used to play/pause and skip forward the music. It’s a lot to learn, yes. But I’d much rather have this than another app on my phone that hogs storage space. 



Verdict







At ₹1,999, the Truke TrueClips are a unique pair of earbuds. They bring something new to people who’ve been starved for choice. And I really appreciate that. For the price, you get a very stylish design that’s sure to turn heads. The form factor is super comfortable, while not compromising much on sound. And the battery life is the best in business. So yeah, I’d recommend the Truke TrueClips. 









#Truke #TrueClips #Review #Affordable #OpenEar #Earbuds #Worthearbuds

When I first heard the price of the Truke TrueClips, I tempered my expectations, since there’s only so much a brand can do in terms of the design on a tight budget. Well, I’ve been proven wrong, as the TrueClips actually look really good. Don’t get me wrong, the case is made from plastic, but that leather pattern looks super premium. The pattern also protects against oily smudges and scratches, meaning they still look fresh. If you’ve read my previous reviews, you know I’m a sucker for oval earphone cases, and the same can be said here. The oval design keeps portability excellent, so I wasn’t walking around with a huge bulge in my pocket. The opening and closing mechanism is pretty satisfactory, so you can use it as a fidget toy, as well.

Inside the case are the open-back earbuds. Usually, comfort is pretty tricky to answer with earbuds, as everyone has different ear shapes. But with the TrueClips, it’s not a concern. The earbuds have two components: the speaker part and the brains. Both are joined by a wire that clips onto your ears.

The result? I gave these to my parents, who both don’t like the regular earbuds, and their experience was just amazing. They loved how comfortable these were to wear for long periods, and how they could still hear their surroundings. Even I could wear them for hours at a time, and they made for perfect companions on an evening stroll, when I do not want to be cut off from the world. Beyond that, the buds are also IPX5 rated, meaning sweaty gym sessions shouldn’t be a problem. I tried them at my local gym, and they held up well, just don’t drop them in water.

Sound Quality & Battery Life

Earbuds out of the case

It’s no secret that you can’t have everything in life, and the same goes for open-back earbuds. The TrueClips bleed sound into the surroundings, but that doesn’t mean they are bad. The 12mm drivers sound pretty decent, with a wide-ish soundstage. There’s limited separation between the different elements, but that’s expected for this price. All that said, the treble is on point, and I also liked the mids, which is where most of the dialogue is. You also get spatial audio support with these buds, which worked just fine in my testing.

I also really like the quad-mic setup of the TrueClips, which kept my voice clear to the other person on calls. That being said, another price you pay for the open-back design, or lack thereof. You’ll hear everything around you, and that can sometimes get overwhelming, especially in a country like India, where honking is basically a national sport. Still, you can turn your volume up a lot without losing detail, so that’s a bonus. The in-flight experience with the TrueClips was similar as well, but I did turn a lot of heads with the unique design.

The battery life is another big plus of the Truke TrueClips, as they lasted me a full week of use before needing a recharge. For context, I used the earbuds for about 3 hours each day, which comes out to roughly 40–45 hours total. Not to mention the USB-C charging port.

Controls

A person holding the trueclips

Unlike others, Truke doesn’t have a companion app; everything’s handled through on-device controls. For example, clicking the earbud four times activates dual-connection mode to pair with two devices simultaneously. On the other hand, a triple tap summons the digital assistant, while single taps and double taps are used to play/pause and skip forward the music. It’s a lot to learn, yes. But I’d much rather have this than another app on my phone that hogs storage space.

Verdict

Closeup of the design of the Truke TrueClips

At ₹1,999, the Truke TrueClips are a unique pair of earbuds. They bring something new to people who’ve been starved for choice. And I really appreciate that. For the price, you get a very stylish design that’s sure to turn heads. The form factor is super comfortable, while not compromising much on sound. And the battery life is the best in business. So yeah, I’d recommend the Truke TrueClips.

#Truke #TrueClips #Review #Affordable #OpenEar #Earbuds #Worthearbuds

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