In a rare interview, Bluey creator Joe Brumm, the mind behind the show, sat down with Halfbrick CEO Shainiel Deo (Fruit Ninja) to talk about their collaboration to make Bluey’s Quest for the Gold Pen. The highly anticipated game release is pretty much the only dose of new Bluey storytelling fans are getting this year and one of Brumm’s last contributions to the beloved series he began.
The duo go way back, and when it came to breaking the concept of the upcoming Bluey game, Brumm knew fellow Aussie game studio Halfbrick was the way to go. “They make cool sorts of indie games. Like, that was the spirit of Bluey.” Brumm said of reaching out to Deo and his team to tackle a unique concept for Bluey, “I believe it’s a punk rock sort of show in that sense. So I thought, ‘No, these guys, they’ll make a cool game.’ And that’s happened a few times in Bluey, where people are just powered by, like, an alternate energy source. It’s how things end up good around Bluey.”
And one of those things that ended up good was the fan-favorite episodes “Dragon” and “Escape”, where audiences follow the Heeler family into their own art world. “In the series, we’ve created a mechanic where the kids draw, their drawings come alive, and we see them animated,” Brumm said of how that idea seemed ripe for a gameplay mechanic. “Rainy day outside, the whole family around the table drawing, and we’re going to go into their drawings.”
Brumm continued, “And now the story there is Dad’s taking the golden pen, and Bluey needs it for something she’s doing. And so there’s a pursuit, there’s multiple levels, and Dad’s always eluding them. Mum’s the creator of all the worlds, you know; she draws the worlds.”
“I’m really glad that Joe introduced that mechanic of the drawn worlds,” said Deo. “You know, the shackles were taken off. They could create all these different prototypes, which they would never have been able to do in the real Bluey world.”
Brumm added, “The beauty of these drawn worlds [they are places] where you can be really dastardly and villainous, and the kids love it because it’s their story and it’s a fairy tale and it’s over the top. There’s no meanness or spite there; it’s just a big, goosey game they’re playing.”
Deo cited their shared inspiration: “I was really excited, actually, to have almost like this open world, you know, where Bluey could just ride off, because we always wanted to have some core mechanics but have a place that the players could explore. I think we found lots of really interesting mechanics from games that we would have played way back in the day.” and elaborated, “For me, you look at old-school Zelda games, top-down isometric, there’s heaps of that in there, like Mario Odyssey.”
Joe added, “What I like about the game is that it’s meant to be fun. The story I wrote feels like the simple setup you’d get from a Commodore 64 platformer—we’ve got a problem, and we’ve got a villain, so let’s go get it.”
Deo continued to share how Halfbrick really wanted to honor the family dynamic Brumm began that families all over the world connected to, “For me, it’s just a good old-fashioned game. The worlds are whimsical, the story and the characters, they’re wholesome. They can be irreverent sometimes. Really, there’s just this wholesome sort of vibe to the whole thing. So it’s just a fun experience.”
Brumm explained how the game ties into the adventures he’s spent over a decade sharing through the show: “Bandit’s got a gold pen that can turn everything gold. He’s a bit of a cross between King Midas and David Lee Roth. Yeah—he’s me,” the creator shared, in one of the only times he’s admitted what fans have long speculated, that Bandit is an extension of himself.
Deo affirmed, “I could see that Joe is writing himself into this story 100%.”
The chat also dug into Brumm’s hopes for this latest Bluey release being the same as his hopes for the show. “Success for me with this game means the same as with the series. I want to see happy kids playing this game,” the elusive creator behind Bluey shared, “and when they play it, they’re smiling, and they love it, and they want to show their friends, and they want to tell their parents about it and go, ‘Hey, I did this.’”
Watch the rest of the interview below:
Bluey’s Quest for the Gold Pen will be available on the Apple App Store on December 11 with a free version to try and an option for a one-time purchase of all the levels. Its release through the Google Play store is set for January 10, 2026. The game is due to expand to bigger systems, including PC, Nintendo Switch, Nintendo Switch 2, PlayStation 5, and Xbox Series X|S, later in 2026.
Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
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#Beloved #Episodes #Inspired #Creator #Joe #Brumms #Bluey #Hurrah
![How professional creators avoid content droughts
Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry? That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.)
Anthpo: Ideation comes from practice
Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked.
Credit: Kristy Puchko / Mashable
The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs. During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.” To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.” How do creators pick which idea is worth doing? Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand. Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.” He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.”
Mashable Trend Report
How do content creators know their work is good quality before they post?
Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar
Credit: Kristy Puchko / Mashable
Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings. “The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.” What do content creators do when they’re running out of ideas?Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.” For Anthpo, he finds new ideas by trying something new. “I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that. Anthpo champions not only taking risks, but also learning from your failures.“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve. What every creator should know — according to Anthpo and Siow WeiBoth agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look. Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention. For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.” Siow Wei added: “Put that purple horse in the first three seconds [of your video].” She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online. Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor.
#professional #creators #avoid #content #droughts](https://helios-i.mashable.com/imagery/articles/01gMFiz9dxiW1C5lcELVKTR/images-1.fill.size_2000x1125.v1782531326.jpg "How professional creators avoid content droughts
Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry? That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.)
Anthpo: Ideation comes from practice
Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked.
Credit: Kristy Puchko / Mashable
The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs. During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.” To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.” How do creators pick which idea is worth doing? Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand. Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.” He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.”
Mashable Trend Report
How do content creators know their work is good quality before they post?
Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar
Credit: Kristy Puchko / Mashable
Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings. “The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.” What do content creators do when they’re running out of ideas?Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.” For Anthpo, he finds new ideas by trying something new. “I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that. Anthpo champions not only taking risks, but also learning from your failures.“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve. What every creator should know — according to Anthpo and Siow WeiBoth agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look. Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention. For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.” Siow Wei added: “Put that purple horse in the first three seconds [of your video].” She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online. Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor.
#professional #creators #avoid #content #droughts")
![How professional creators avoid content droughts
Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry? That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.)
Anthpo: Ideation comes from practice
Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked.
Credit: Kristy Puchko / Mashable
The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs. During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.” To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.” How do creators pick which idea is worth doing? Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand. Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.” He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.”
Mashable Trend Report
How do content creators know their work is good quality before they post?
Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar
Credit: Kristy Puchko / Mashable
Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings. “The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.” What do content creators do when they’re running out of ideas?Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.” For Anthpo, he finds new ideas by trying something new. “I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that. Anthpo champions not only taking risks, but also learning from your failures.“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve. What every creator should know — according to Anthpo and Siow WeiBoth agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look. Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention. For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.” Siow Wei added: “Put that purple horse in the first three seconds [of your video].” She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online. Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor.
#professional #creators #avoid #content #droughts](https://i0.wp.com/helios-i.mashable.com/imagery/articles/01gMFiz9dxiW1C5lcELVKTR/images-1.fill.size_2000x1125.v1782531326.jpg?ssl=1 "How professional creators avoid content droughts
Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry? That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.)
Anthpo: Ideation comes from practice
Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked.
Credit: Kristy Puchko / Mashable
The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs. During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.” To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.” How do creators pick which idea is worth doing? Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand. Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.” He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.”
Mashable Trend Report
How do content creators know their work is good quality before they post?
Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar
Credit: Kristy Puchko / Mashable
Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings. “The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.” What do content creators do when they’re running out of ideas?Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.” For Anthpo, he finds new ideas by trying something new. “I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that. Anthpo champions not only taking risks, but also learning from your failures.“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve. What every creator should know — according to Anthpo and Siow WeiBoth agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look. Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention. For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.” Siow Wei added: “Put that purple horse in the first three seconds [of your video].” She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online. Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor.
#professional #creators #avoid #content #droughts")
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