In a rare interview, Bluey creator Joe Brumm, the mind behind the show, sat down with Halfbrick CEO Shainiel Deo (Fruit Ninja) to talk about their collaboration to make Bluey’s Quest for the Gold Pen. The highly anticipated game release is pretty much the only dose of new Bluey storytelling fans are getting this year and one of Brumm’s last contributions to the beloved series he began.
The duo go way back, and when it came to breaking the concept of the upcoming Bluey game, Brumm knew fellow Aussie game studio Halfbrick was the way to go. “They make cool sorts of indie games. Like, that was the spirit of Bluey.” Brumm said of reaching out to Deo and his team to tackle a unique concept for Bluey, “I believe it’s a punk rock sort of show in that sense. So I thought, ‘No, these guys, they’ll make a cool game.’ And that’s happened a few times in Bluey, where people are just powered by, like, an alternate energy source. It’s how things end up good around Bluey.”
And one of those things that ended up good was the fan-favorite episodes “Dragon” and “Escape”, where audiences follow the Heeler family into their own art world. “In the series, we’ve created a mechanic where the kids draw, their drawings come alive, and we see them animated,” Brumm said of how that idea seemed ripe for a gameplay mechanic. “Rainy day outside, the whole family around the table drawing, and we’re going to go into their drawings.”
Brumm continued, “And now the story there is Dad’s taking the golden pen, and Bluey needs it for something she’s doing. And so there’s a pursuit, there’s multiple levels, and Dad’s always eluding them. Mum’s the creator of all the worlds, you know; she draws the worlds.”
“I’m really glad that Joe introduced that mechanic of the drawn worlds,” said Deo. “You know, the shackles were taken off. They could create all these different prototypes, which they would never have been able to do in the real Bluey world.”
Brumm added, “The beauty of these drawn worlds [they are places] where you can be really dastardly and villainous, and the kids love it because it’s their story and it’s a fairy tale and it’s over the top. There’s no meanness or spite there; it’s just a big, goosey game they’re playing.”
Deo cited their shared inspiration: “I was really excited, actually, to have almost like this open world, you know, where Bluey could just ride off, because we always wanted to have some core mechanics but have a place that the players could explore. I think we found lots of really interesting mechanics from games that we would have played way back in the day.” and elaborated, “For me, you look at old-school Zelda games, top-down isometric, there’s heaps of that in there, like Mario Odyssey.”
Joe added, “What I like about the game is that it’s meant to be fun. The story I wrote feels like the simple setup you’d get from a Commodore 64 platformer—we’ve got a problem, and we’ve got a villain, so let’s go get it.”
Deo continued to share how Halfbrick really wanted to honor the family dynamic Brumm began that families all over the world connected to, “For me, it’s just a good old-fashioned game. The worlds are whimsical, the story and the characters, they’re wholesome. They can be irreverent sometimes. Really, there’s just this wholesome sort of vibe to the whole thing. So it’s just a fun experience.”
Brumm explained how the game ties into the adventures he’s spent over a decade sharing through the show: “Bandit’s got a gold pen that can turn everything gold. He’s a bit of a cross between King Midas and David Lee Roth. Yeah—he’s me,” the creator shared, in one of the only times he’s admitted what fans have long speculated, that Bandit is an extension of himself.
Deo affirmed, “I could see that Joe is writing himself into this story 100%.”
The chat also dug into Brumm’s hopes for this latest Bluey release being the same as his hopes for the show. “Success for me with this game means the same as with the series. I want to see happy kids playing this game,” the elusive creator behind Bluey shared, “and when they play it, they’re smiling, and they love it, and they want to show their friends, and they want to tell their parents about it and go, ‘Hey, I did this.’”
Watch the rest of the interview below:
Bluey’s Quest for the Gold Pen will be available on the Apple App Store on December 11 with a free version to try and an option for a one-time purchase of all the levels. Its release through the Google Play store is set for January 10, 2026. The game is due to expand to bigger systems, including PC, Nintendo Switch, Nintendo Switch 2, PlayStation 5, and Xbox Series X|S, later in 2026.
Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
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#Beloved #Episodes #Inspired #Creator #Joe #Brumms #Bluey #Hurrah
![Elon Musk Explains Why the SpaceX Board Must Be Powerless to Fire Him
In an X post on Friday, Elon Musk warned future shareholders that while returns could be massive eventually, those who invest in SpaceX should not “expect entirely smooth sailing along the way,” and that he must be allowed to focus on his mission of making human life “multiplanetary.” I’m thinking you should heed is warning. After all, if you’re considering buying SpaceX stock, what do you think will happen at SpaceX after the expected IPO next month? You can’t be picturing SpaceX becoming some boring pillar of economic stability like AT&T, can you? Speaking to his employees in February, Musk described his dream for the future of SpaceX as one full of space catapults, a Dyson sphere around the sun, and AI that feeds on secret knowledge previously known only to long-dead aliens.
In other words, if you’re imagining good old fashioned American capitalist enterprise with healthy profits, dividends, and market-friendly competition, like something from a 1940s propaganda film, you’re investing in the wrong company. [embed]https://www.youtube.com/watch?v=eFvOPpBVff0[/embed] To wit: SpaceX’s corporate governance regime will be set up in such a way that the CEO and chairman cannot be fired, according to a report last month from Reuters. SpaceX will have different classes of stock with different power levels. Class A for pension funds and Robinhood users—plebs, in other words—and Class B for people who matter. Class B stock will carry ten times the voting power of Class A stock, and Musk will control the Class B stock.
The IPO filing, part of which is excerpted in the Reuters article, spells this out. Musk “can only be removed from our board or these positions by the vote of Class B holders.” If Musk “retains a significant portion of his holdings of Class B common stock for an extended period of time, he could continue to control the election and removal of a majority of our board.” Basically, Musk stays in both positions as long as he wants, and can easily veto any effort to fire him. Common shares without voting power aren’t rare these days, but a powerless board is. As a Harvard corporate governance expert named Lucian Bebchuk explained to Reuters, “Usually removal of the CEO is a decision left to the board, and controllers rely on their power to replace the board.”
So if you own stock in SpaceX, you’re just along for the ride. On Friday, in response to a Financial Times article about SpaceX’s draconian governance scheme, Musk explained himself. Sort of: Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus! Obviously, IF SpaceX succeeds in this absurdly difficult goal, it will be worth many orders of… — Elon Musk (@elonmusk) May 15, 2026 “I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars,” he wrote. He often does this. In response to criticism—or just as often in response to fans shielding him from criticism—he would say some variation on if people are mean to me, humanity will never be multiplanetary.
For instance, when CleanTechnica leapt to his defense after Bernie Sanders criticized him over income inequality in 2021, he replied, “I am accumulating resources to help make life multiplanetary & extend the light of consciousness to the stars.” That same year, in response to handwringing from European finance ministers about his potential monopoly over satellite launches, he posted, “SpaceX is developing rockets needed to make life multiplanetary — full & rapid reusability at large scale.” Also in 2021, when the FAA expressed concern that SpaceX had overstepped his clearance from the federal government, he wrote about how much he hated the FAA’s space division, saying, “Their rules are meant for a handful of expendable launches per year from a few government facilities. Under those rules, humanity will never get to Mars.” Some are predicting shortly after the IPO, the accompanying increase in SpaceX’s valuation will cause Musk’s net worth to cross the trillion-dollar threshold. This isn’t a trivial side effect. Elon Musk is more or less signaling that he is the protagonist of humanity’s future, and everyone else is an NPC. Do you believe that? Then by all means buy the stock (This is not financial advice). #Elon #Musk #Explains #SpaceX #Board #Powerless #FireElon Musk,ipo,SPACEX](https://i1.wp.com/gizmodo.com/app/uploads/2026/03/elon-musk-laughing-1-1280x897.jpeg?ssl=1 "Elon Musk Explains Why the SpaceX Board Must Be Powerless to Fire Him
In an X post on Friday, Elon Musk warned future shareholders that while returns could be massive eventually, those who invest in SpaceX should not “expect entirely smooth sailing along the way,” and that he must be allowed to focus on his mission of making human life “multiplanetary.” I’m thinking you should heed is warning. After all, if you’re considering buying SpaceX stock, what do you think will happen at SpaceX after the expected IPO next month? You can’t be picturing SpaceX becoming some boring pillar of economic stability like AT&T, can you? Speaking to his employees in February, Musk described his dream for the future of SpaceX as one full of space catapults, a Dyson sphere around the sun, and AI that feeds on secret knowledge previously known only to long-dead aliens.
In other words, if you’re imagining good old fashioned American capitalist enterprise with healthy profits, dividends, and market-friendly competition, like something from a 1940s propaganda film, you’re investing in the wrong company. [embed]https://www.youtube.com/watch?v=eFvOPpBVff0[/embed] To wit: SpaceX’s corporate governance regime will be set up in such a way that the CEO and chairman cannot be fired, according to a report last month from Reuters. SpaceX will have different classes of stock with different power levels. Class A for pension funds and Robinhood users—plebs, in other words—and Class B for people who matter. Class B stock will carry ten times the voting power of Class A stock, and Musk will control the Class B stock.
The IPO filing, part of which is excerpted in the Reuters article, spells this out. Musk “can only be removed from our board or these positions by the vote of Class B holders.” If Musk “retains a significant portion of his holdings of Class B common stock for an extended period of time, he could continue to control the election and removal of a majority of our board.” Basically, Musk stays in both positions as long as he wants, and can easily veto any effort to fire him. Common shares without voting power aren’t rare these days, but a powerless board is. As a Harvard corporate governance expert named Lucian Bebchuk explained to Reuters, “Usually removal of the CEO is a decision left to the board, and controllers rely on their power to replace the board.”
So if you own stock in SpaceX, you’re just along for the ride. On Friday, in response to a Financial Times article about SpaceX’s draconian governance scheme, Musk explained himself. Sort of: Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus! Obviously, IF SpaceX succeeds in this absurdly difficult goal, it will be worth many orders of… — Elon Musk (@elonmusk) May 15, 2026 “I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars,” he wrote. He often does this. In response to criticism—or just as often in response to fans shielding him from criticism—he would say some variation on if people are mean to me, humanity will never be multiplanetary.
For instance, when CleanTechnica leapt to his defense after Bernie Sanders criticized him over income inequality in 2021, he replied, “I am accumulating resources to help make life multiplanetary & extend the light of consciousness to the stars.” That same year, in response to handwringing from European finance ministers about his potential monopoly over satellite launches, he posted, “SpaceX is developing rockets needed to make life multiplanetary — full & rapid reusability at large scale.” Also in 2021, when the FAA expressed concern that SpaceX had overstepped his clearance from the federal government, he wrote about how much he hated the FAA’s space division, saying, “Their rules are meant for a handful of expendable launches per year from a few government facilities. Under those rules, humanity will never get to Mars.” Some are predicting shortly after the IPO, the accompanying increase in SpaceX’s valuation will cause Musk’s net worth to cross the trillion-dollar threshold. This isn’t a trivial side effect. Elon Musk is more or less signaling that he is the protagonist of humanity’s future, and everyone else is an NPC. Do you believe that? Then by all means buy the stock (This is not financial advice). #Elon #Musk #Explains #SpaceX #Board #Powerless #FireElon Musk,ipo,SPACEX")
![Elon Musk Explains Why the SpaceX Board Must Be Powerless to Fire Him
In an X post on Friday, Elon Musk warned future shareholders that while returns could be massive eventually, those who invest in SpaceX should not “expect entirely smooth sailing along the way,” and that he must be allowed to focus on his mission of making human life “multiplanetary.” I’m thinking you should heed is warning. After all, if you’re considering buying SpaceX stock, what do you think will happen at SpaceX after the expected IPO next month? You can’t be picturing SpaceX becoming some boring pillar of economic stability like AT&T, can you? Speaking to his employees in February, Musk described his dream for the future of SpaceX as one full of space catapults, a Dyson sphere around the sun, and AI that feeds on secret knowledge previously known only to long-dead aliens.
In other words, if you’re imagining good old fashioned American capitalist enterprise with healthy profits, dividends, and market-friendly competition, like something from a 1940s propaganda film, you’re investing in the wrong company. [embed]https://www.youtube.com/watch?v=eFvOPpBVff0[/embed] To wit: SpaceX’s corporate governance regime will be set up in such a way that the CEO and chairman cannot be fired, according to a report last month from Reuters. SpaceX will have different classes of stock with different power levels. Class A for pension funds and Robinhood users—plebs, in other words—and Class B for people who matter. Class B stock will carry ten times the voting power of Class A stock, and Musk will control the Class B stock.
The IPO filing, part of which is excerpted in the Reuters article, spells this out. Musk “can only be removed from our board or these positions by the vote of Class B holders.” If Musk “retains a significant portion of his holdings of Class B common stock for an extended period of time, he could continue to control the election and removal of a majority of our board.” Basically, Musk stays in both positions as long as he wants, and can easily veto any effort to fire him. Common shares without voting power aren’t rare these days, but a powerless board is. As a Harvard corporate governance expert named Lucian Bebchuk explained to Reuters, “Usually removal of the CEO is a decision left to the board, and controllers rely on their power to replace the board.”
So if you own stock in SpaceX, you’re just along for the ride. On Friday, in response to a Financial Times article about SpaceX’s draconian governance scheme, Musk explained himself. Sort of: Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus! Obviously, IF SpaceX succeeds in this absurdly difficult goal, it will be worth many orders of… — Elon Musk (@elonmusk) May 15, 2026 “I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars,” he wrote. He often does this. In response to criticism—or just as often in response to fans shielding him from criticism—he would say some variation on if people are mean to me, humanity will never be multiplanetary.
For instance, when CleanTechnica leapt to his defense after Bernie Sanders criticized him over income inequality in 2021, he replied, “I am accumulating resources to help make life multiplanetary & extend the light of consciousness to the stars.” That same year, in response to handwringing from European finance ministers about his potential monopoly over satellite launches, he posted, “SpaceX is developing rockets needed to make life multiplanetary — full & rapid reusability at large scale.” Also in 2021, when the FAA expressed concern that SpaceX had overstepped his clearance from the federal government, he wrote about how much he hated the FAA’s space division, saying, “Their rules are meant for a handful of expendable launches per year from a few government facilities. Under those rules, humanity will never get to Mars.” Some are predicting shortly after the IPO, the accompanying increase in SpaceX’s valuation will cause Musk’s net worth to cross the trillion-dollar threshold. This isn’t a trivial side effect. Elon Musk is more or less signaling that he is the protagonist of humanity’s future, and everyone else is an NPC. Do you believe that? Then by all means buy the stock (This is not financial advice). #Elon #Musk #Explains #SpaceX #Board #Powerless #FireElon Musk,ipo,SPACEX](https://gizmodo.com/app/uploads/2026/03/elon-musk-laughing-1-1280x897.jpeg "Elon Musk Explains Why the SpaceX Board Must Be Powerless to Fire Him
In an X post on Friday, Elon Musk warned future shareholders that while returns could be massive eventually, those who invest in SpaceX should not “expect entirely smooth sailing along the way,” and that he must be allowed to focus on his mission of making human life “multiplanetary.” I’m thinking you should heed is warning. After all, if you’re considering buying SpaceX stock, what do you think will happen at SpaceX after the expected IPO next month? You can’t be picturing SpaceX becoming some boring pillar of economic stability like AT&T, can you? Speaking to his employees in February, Musk described his dream for the future of SpaceX as one full of space catapults, a Dyson sphere around the sun, and AI that feeds on secret knowledge previously known only to long-dead aliens.
In other words, if you’re imagining good old fashioned American capitalist enterprise with healthy profits, dividends, and market-friendly competition, like something from a 1940s propaganda film, you’re investing in the wrong company. [embed]https://www.youtube.com/watch?v=eFvOPpBVff0[/embed] To wit: SpaceX’s corporate governance regime will be set up in such a way that the CEO and chairman cannot be fired, according to a report last month from Reuters. SpaceX will have different classes of stock with different power levels. Class A for pension funds and Robinhood users—plebs, in other words—and Class B for people who matter. Class B stock will carry ten times the voting power of Class A stock, and Musk will control the Class B stock.
The IPO filing, part of which is excerpted in the Reuters article, spells this out. Musk “can only be removed from our board or these positions by the vote of Class B holders.” If Musk “retains a significant portion of his holdings of Class B common stock for an extended period of time, he could continue to control the election and removal of a majority of our board.” Basically, Musk stays in both positions as long as he wants, and can easily veto any effort to fire him. Common shares without voting power aren’t rare these days, but a powerless board is. As a Harvard corporate governance expert named Lucian Bebchuk explained to Reuters, “Usually removal of the CEO is a decision left to the board, and controllers rely on their power to replace the board.”
So if you own stock in SpaceX, you’re just along for the ride. On Friday, in response to a Financial Times article about SpaceX’s draconian governance scheme, Musk explained himself. Sort of: Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus! Obviously, IF SpaceX succeeds in this absurdly difficult goal, it will be worth many orders of… — Elon Musk (@elonmusk) May 15, 2026 “I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars,” he wrote. He often does this. In response to criticism—or just as often in response to fans shielding him from criticism—he would say some variation on if people are mean to me, humanity will never be multiplanetary.
For instance, when CleanTechnica leapt to his defense after Bernie Sanders criticized him over income inequality in 2021, he replied, “I am accumulating resources to help make life multiplanetary & extend the light of consciousness to the stars.” That same year, in response to handwringing from European finance ministers about his potential monopoly over satellite launches, he posted, “SpaceX is developing rockets needed to make life multiplanetary — full & rapid reusability at large scale.” Also in 2021, when the FAA expressed concern that SpaceX had overstepped his clearance from the federal government, he wrote about how much he hated the FAA’s space division, saying, “Their rules are meant for a handful of expendable launches per year from a few government facilities. Under those rules, humanity will never get to Mars.” Some are predicting shortly after the IPO, the accompanying increase in SpaceX’s valuation will cause Musk’s net worth to cross the trillion-dollar threshold. This isn’t a trivial side effect. Elon Musk is more or less signaling that he is the protagonist of humanity’s future, and everyone else is an NPC. Do you believe that? Then by all means buy the stock (This is not financial advice). #Elon #Musk #Explains #SpaceX #Board #Powerless #FireElon Musk,ipo,SPACEX")
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