Let’s come right out and say it: The dollar store brand you’ve been using? Not good enough. When it comes to the best shampoo for men, we’re being sold short, gents. A one-size-fits-all approach will wreck your hair, to say nothing of the parabens and sulfates you’ll find in the average hair wash. “It is important to consider your hair type when choosing a shampoo,” says celebrity groomer Sonia Lee. “Men should be tailoring their shampoo and upgrading to one that fits their hair type from the jump so it can grow into healthy hair.” (Think: scalp oil levels, hair texture, strand density, fullness, lifestyle habits, formula preferences, sensitivities, and hairstyling preferences.)
So, if every guy has different shampoo needs, how do we recommend the best shampoo and conditioner? We’ve broken down our favorite shampoos for every hair type based on personal testing, along with advice and picks from the hair stylists and dermatologists we trust most.
The Best Shampoo for Men, According to GQ:
In This Guide
The Best Shampoo Overall: Sachajuan Moisturizing Shampoo
There’s no reason we can’t just crown Sachajuan the “best shampoo brand” here, given its range of washes that address all different hair types and needs—even one called “Scalp Shampoo” that keeps things perfectly balanced and simple. But the most universal option from the deliciously scented Swedish salon staple is the brand’s Moisturizing Shampoo.
This comes as close to a two-in-one shampoo-conditioner without actually being one (Sachajuan, of course, has conditioners for the whole spectrum of hair needs, too); but this product gives any user what they need: a non-stripping and proactively nourishing rinse that helps even the most vulnerable or difficult of strands. (We’re talking those prone to breakage and frizz, as well as those with stubborn coarse hairs or even curls and brittle grays.) While my partner and I both have a respective Sachajuan line that we reach for, this is one of the few products from any brand that we both share—him with his fine, dry, and wavy strands; me with my coarse, dense, oily, and straight ones. Whenever one of us finishes showering, the other comments (from two rooms away): “Oooh, Sachajuan shower?” because that delicious smell permeates the air.
The Best Shampoo on Amazon: Nexxus Therappe Moisturizing Shampoo
With over 10,000 reviews and a near perfect rating, Nexxus’ Therappe shampoo is the most popular option on the ‘Zon. It’s a deeply hydrating shampoo that’s boosted with elastin protein and green caviar, which penetrates the hair to moisturize it from the inside out. It’s silicone-free, so it won’t dry out your hair (which would be pretty counterintuitive for a “moisturizing shampoo”), ensuring that the good-for-your-hair ingredients can actually do what they’re supposed to. It lathers up nicely, making it feel like it’s getting every single strand, and the smell is a bit like coconut, which makes it feel like you’re on a tropical vacation. As one reviewer writes: “I have used Therappe Shampoo for over 30 years in conjunction with Humectress conditioner. It always leaves my hair fresh smelling, shiny and manageable!”
The Best Co-Wash Shampoo: Geologie Cooling Co-Wash
Geologie has two co-washes—this relatively universal one, plus a smoothing option for thicker hairs. Of all the conditioning washes that have passed through this household, this one always gets drained first. It has supremely purifying prowess thanks to the tea tree oil and leaves the scalp feeling refreshed after a rinse, despite not actually being a shampoo. (Read up on co-washing, if you’re uninitiated.) I’ve used it as an actual conditioner, too, after a full-on shampoo, but moreover rely on this product to get me reset on the second or third day, when I’m just not feeling a full flushing-out. My partner and I even bring it on weekend trips as the sole hair care product for those few days—it satisfies our very different hair needs while streamlining our regimen.
The Best Curly and Coily Hair Shampoo for Men: Frederick Benjamin Invigorating Cleanser Shampoo
Here’s a pick from Davie, which should satisfy guys all along the curl spectrum. “This shampoo is a first-class ticket to refreshment paradise,” says Davie. “Coily hair is very prone to dry scalp and dandruff. You need a shampoo like Frederick Benjamin’s that can settle into the scalp and provide great texture.” It won’t strip away the much-needed moisture from your curls, and instead will flood them with the proteins necessary to stay defined.
“I encourage people to leave this particular shampoo on hair, with intent to reach the scalp, for a couple of minutes before rinsing out allowing those oils to retrieve full coverage,” Davie says. “The longer you keep it in and evenly massage into the head the better chances the scalp is stimulated for healthier growth.”
The Best Shampoo for Men with Thick Hair: Davines Love Smoothing Shampoo
If this article were called “Adam Hurly’s Favorite Shampoo of All Time,” then Davines’s LOVE shampoo would be in the first spot. But my needs do not match every reader’s needs, so this product will have to settle for “Best Thick Hair Shampoo” in the meantime. It is so difficult to find a product that tames my thick hair while it cleanses. The entire LOVE line is like a relaxer for my untenable and rigid-straight strands and becomes even more essential whenever I decide to grow my hair out. If you have coarse or thick hair—and especially if it’s on the straighter side—then this shampoo (and LOVE assortment) is a game-changer.
The Best-Smelling Shampoo for Men: Corpus Cypress Shampoo
This shampoo is more than just its delicious aroma, yes. However, we cannot ignore it: Corpus’ woodsy scent is on the more masculine side of the scent spectrum, should you want some aromatherapy that might pair nicely with your cologne. (Vetiver, cypress, and cedar take center stage in this one.) I would pump this scent throughout my home, and happily deploy this moisturizing, fortifying wash through my strands any day of the week. Use it as a beard wash, too, if you want to smell it even more each day.
The Best Shampoo for Men with Fine Hair: Ouai Fine Shampoo
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