We live in a golden age of controllers. The gamepads on the market now are of higher quality, more versatile, and more customizable than anything from even one console generation ago. If you play games on an Xbox Series X or Series S (or a Windows PC), you have the unenviable task of choosing between several high-quality controllers from Microsoft as well as a plethora of great options from the likes of 8BitDo, PowerA, Razer, Scuf, Nacon, and Turtle Beach. Some of them have drift-proof Hall effect or TMR-based joysticks for improved longevity, yet all of them are good for one reason or another. The days of the cheap “little sibling” controller that looked cool, but barely worked, are over.
We’ve spent a ton of time playing all kinds of games (first-person shooters, fighters, third-person action-adventure, racing, indie roguelikes, etc.) to test a wide swath of Xbox controllers, and it may not be a surprise that the standard, relatively inexpensive Xbox Wireless Controller is the best option for most folks. It makes for a great PC and Steam Deck controller, too. The default Xbox gamepad strikes the right balance of quality, comfort, versatility, and price, but there are several alternatives worth considering.
$50
The official Xbox Wireless Controller has a dedicated share button for saving clips and screenshots and sharing them online, Bluetooth support, and a USB-C port for charging up Microsoft’s play-and-charge rechargeable battery.
$30
The new 8BitDo Ultimate Wired Controller for Xbox includes Hall effect analog sticks and triggers, plus two rear buttons, customizable mapping and sensitivity, and compatibility with PC and mobile devices.
What we’re looking for
We test Xbox controllers by playing with them for an extended period of time across a variety of genres. Our test targets include team-based arena games like Marvel Rivals, competitive shooters like Call of Duty, fighters like Tekken 8, and role-playing titles like Elden Ring. When doing so, we pay close attention to how all of the components feel. Are the triggers satisfying to pull? Do the analog sticks offer the right level of resistance? Are the D-pads and face buttons too mushy, or just right? If a controller includes customization options — such as adjustable trigger stops and sensitivity, and / or remappable back buttons — we test how easy they are to configure, then judge their impact on our gameplay experience.
Is it wireless? Does it support Bluetooth? Or is it wired only? If so, is the cable replaceable?
Does it feel cheap or nicely made? Any glitches or reliability issues while testing?
Does it have handy extras, like remappable buttons or fancy triggers?
Can you remap buttons or tune it with custom software profiles?
Is it priced affordably, about average, or does it come at a steep premium?
The best Xbox controller for most people
$50
The Good
- Incredible value for Xbox Wireless support
- Great ergonomic design
- Satisfying buttons and triggers
The Bad
- Lacks customization
- Requires AA batteries (or an optional rechargeable cell)
Connectivity: Xbox wireless, Bluetooth, wired / Connector type: USB-C / Mappable rear buttons: No / Software customization: No / Power: AA batteries or add-on rechargeable
Okay, I already know what you’re thinking. “The best controller for Xbox is the one that comes with the Xbox?” That may seem like a no-brainer, but this standard controller truly does earn this title as the best. It lacks some extras found on pricier options, but this controller is the distillation of all that has made the last 20 years of Xbox gamepads great, and it shows.
Thanks to Microsoft’s proprietary wireless protocol, this is the only affordable wireless Xbox controller out there. (Third-party wireless options have been trickling out in recent years, but they’re mostly at the high end.) While some hate the standard Xbox wireless controller for its use of AA batteries instead of a built-in rechargeable cell, that also means it’s flexible, allowing for rechargeable AAs or a battery pack. And user-replaceable batteries mean you’re not stuck with a controller that doesn’t hold its charge after years of use. It also works over a USB-C wired connection.
But the standard-issue Xbox pad isn’t just great because of its varied connectivity. The hardware itself is excellent for the controller’s $65 (and often less) asking price. The sticks, buttons, triggers, and the sunken dish-shaped D-pad all feel impeccably tight, with the latter having a satisfying clickiness to it. If you’re a hardcore fighting game fan, you’ll probably be best served by a dedicated fight stick or a controller geared toward that genre — one with a superb D-pad like Hori’s Horipad Pro — but the Xbox Wireless Controller is otherwise an extraordinary jack-of-all-trades.
The only things it really lacks compared to pricier options are extra, customizable buttons and software tuning for things like stick sensitivity (button remapping is available), though Microsoft does offer cosmetic customization through its Xbox Design Lab, which bumps the price from $69.99 to $109.93 depending on the configuration. There’s a lot to love about these controllers, whether you make your own or pick one from the many colors Microsoft offers.
The best cheap Xbox controller
$30
The Good
- Inexpensive
- Lightweight and comfortable
- Satisfying buttons and Hall effect components
- Programmable back buttons are easy to press
Connectivity: Wired / Connector type: USB-C / Mappable rear buttons: Two / Software customization: Yes / Power: Wired
The 8BitDo Ultimate Wired Controller for Xbox is a fantastic budget model that typically retails for $44.99 but can often be found for as little as $29.99. The shape is reminiscent of Nintendo’s Switch Pro Controller, only a bit smaller, with hints of Xbox influence and a curvaceous design that feels great to hold.
On the hardware front, the Ultimate Wired Controller features Hall effect sticks with satisfying tension. It also uses Hall effect triggers with dedicated vibration motors, though it lacks trigger stops, unlike our previous budget pick, the PowerA Advantage Wired. Its D-pad, face buttons, and bumpers are nice and clicky, too, despite being smaller than we’d typically like. It has two rear paddles, remappable buttons, and the ability to save up to three profiles, which you can switch between on the fly using a dedicated button. There’s even a built-in mute switch for audio, which isn’t common on cheaper controllers. You can download the 8BitDo Ultimate Software X app on PC or Xbox to fully customize this controller.
The 8BitDo Ultimate Wired works as a wired controller with your PC, but if you prefer wireless connectivity, the company also makes a three-mode wireless version with support for both Bluetooth and 2.4GHz wireless (via a dongle). The wireless version is a bit more expensive, however, and it’s still limited to wired connectivity on Xbox consoles.
The best “pro” Xbox controller
$150
The Good
- Extensive modular customization
- Premium look and feel
- Rechargeable battery lasts an incredible 40 hours
The Bad
- Pricey
- Questionable quality control
- No Hall effect components
Connectivity: Xbox wireless, Bluetooth, wired / Connector type: USB-C / Mappable rear buttons: Up to four / Software customization: Yes / Power: Built-in rechargeable
The Xbox Elite Wireless Controller Series 2 is Microsoft’s fanciest controller, and it’s got a lot of nice extras, like better build quality, extra buttons, user-swappable sticks and D-pad, a built-in rechargeable battery, and loads of software customization. Where the standard Xbox controller is constructed entirely of unassuming plastic, the Elite mixes higher quality soft-touch plastic, rubberized grips, and metallic touches for a superior fit and finish. This makes it heftier than the stock controller, and as a result, it just feels nicer in your hands. It also comes with a charging dock and zip-up case with passthrough charging, completing a really nice package for $199.99 (or sometimes less, if it’s on sale).
There’s also the stripped-down Elite Series 2 “Core” version with an MSRP of $149.99, which ditches the add-ons, but is equally customizable. You can buy them separately in a $59.99 accessories pack, but you’ll end up paying more that way, barring sales or discounts.
A pricey controller like an Xbox Elite is a bit of a splurge purchase. Most of us are not competing at e-sports levels that require its high-end features. Nevertheless, it’s fun to use something that feels nicer, offers ways to custom-tailor it to your likings, and maybe gives you a slight competitive edge thanks to features like hair triggers and removable rear paddles. In theory, you may be able to get shots off faster in an online shooter with the hair triggers, and you can map the paddles to functions like jump, crouch, reload, etc. while keeping your thumb on the right stick. You could teach yourself claw grip to accomplish the latter with even a cheap wired controller, sure, but it just won’t feel as cool or easy as when using an Elite.
While the Elite is still a great controller in 2025, you should keep in mind that it’s been around since 2019 and a Series 3 revision is feeling long overdue. The Series 2 also has a bit of a reputation for lackluster quality control — with horror stories from users about going through multiple replacements under warranty. Microsoft extended the controller’s warranty from 90 days to a year in late 2020 to help address concerns, but buying an Elite Series 2 may still feel like a slightly risky proposition. It also predates the current-gen implementation of a dedicated Share button, and its potentiometer-based sticks run the risk of stick drift after long-term use (something third parties are addressing with controllers that use drift-free Hall effect sticks, unlike all three big console manufacturers).
Even so, the Elite 2 remains by far the most well-rounded option for a step-up Xbox controller — thanks in large part to its impressive build and expansive software experience. If all these caveats give you pause, though, there is another promising option.
Read our Xbox Elite Wireless Controller Series 2 review.
A formidable alternative to the Elite
$200
The Good
- Supports Xbox Wireless protocol
- Hall effect sticks use replaceable tops
- Four rear buttons smartly positioned for comfort
- Two extra shoulder buttons add unique versatility
- Trigger stops and back buttons offer a satisfying mouse-like click
The Bad
- Expensive
- Requires a USB dongle
- Razer Synapse software needs work
Connectivity: Wireless USB dongle (Xbox / PC), wired / Connector type: USB-C / Mappable rear buttons: Four / Software customization: Yes / Power: Built-in rechargeable
At $199.99, Razer’s Wolverine V3 Pro controller is as expensive (or more, depending on available deals) than the Elite Series 2, but it’s worth the cost if you want a high-end controller with drift-free sticks. Not only is the V3 Pro Razer’s first foray into using Hall effect sticks, it’s the company’s first fully wireless Xbox gamepad. It also sports some of the best hair-trigger lockouts around, yielding a mouse-like click usually found on even pricier Scuf controllers (a previous high-ranking pick of ours).
Other than that, the V3 Pro is similar to the previous V2 Pro, with six remappable buttons — four rear paddles in new, angled orientations and two extra shoulder buttons — and some RGB lighting. The buttons and D-pad still have that satisfying micro-switch tactility and audible clickiness like the previous-gen V2 Pro, but the RGB lighting is more subtle this time around.
The Wolverine V3 Pro’s biggest shortcomings compared to Microsoft’s Elite Series 2 are its more basic software customization, its lack of Bluetooth, and the fact that it needs a USB dongle to work wirelessly. The V3 Pro is otherwise the better pick if you can justify its high price, which, unlike the Series 2, is rarely subjected to discounts. Luckily, if you can’t, there’s also the $99.99 Wolverine V3 Pro Tournament Edition that has a nearly identical set of features in a wired configuration.
Other Xbox controllers we tested
- The Scuf Valor Pro is the company’s first Xbox controller with Hall effect sticks (as well as its cheapest). It’s wired but otherwise builds admirably on the foundation laid by the Scuf Instinct Pro, which was once our top third-party pro-style controller. Scuf emulates Microsoft’s winning ergonomics while implementing redesigned remappable rear buttons (two are removable) and shoulder bumpers that are more comfortable to reach. It also has trigger stops that produce a satisfying click with next to no travel when pressed. The D-pad produces a similarly satisfying click, one we prefer over the softer tactile feel of the Instinct. The Valor Pro is not the most exciting controller on paper, but it’s a solid option for Scuf faithful or anyone who wants more durable analog sticks. Read our hands-on impressions.
- If you’re a fan of competitive shooters, Turtle Beach controllers like the Recon and React-R have several audio features that might come in handy. The company’s fanciest option, the Stealth Ultra, is a $200 wireless model with Hall effect sticks that’s an excellent choice overall. That being said, we still prefer the Razer Wolverine V3 Pro, as the built-in customization screen on the Stealth Ultra is clunky to use and the ergonomics don’t feel nearly as nice as that of the V3 Pro.
- Turtle Beach also recently released the Stealth Pivot, which lets you quickly swap the analog sticks for extra face buttons by swiveling the plates around. It’s neat but ultimately niche, as it’s primarily meant for fighting games and retro titles. That feature necessitates a chassis that’s noticeably bigger than most controllers, too, which may be a downer if you already struggle with wrapping your digits around standard-sized controllers.
- We recently tested PowerA’s newest pro-style Xbox controllers, including the Fusion Pro 4 Wired ($69.99) and PowerA Fusion Pro Wireless ($149.99). They’re standard fare for pro-style controllers these days, with height-adjustable Hall effect sticks, four remappable rear buttons, three-way trigger locks, and onboard volume controls. They’re similar, but the Pro Wireless has four trippy Lumectra lighting zones that respond to your button presses. Both controllers are satisfying to use and a clear step up from PowerA’s older products in terms of overall quality, but they ultimately don’t stand out much at these price points.
- Nacon’s Revolution X remains one of the most customizable wired controllers you can get (it even has removable weights in its handles), and its software is nearly as expansive as Microsoft’s first-party app.
- As mentioned above, the Horipad Pro has one of the best D-pads around. It also offers a lot of software customization at an affordable price, but its shoulder buttons are a bit stiff.
- If you’re the nostalgic type, the Hyperkin Duke, DuchesS, and Xenon are faithful wired recreations of Xbox gamepads from Microsoft’s first two console generations. They’re kind of dumb but endearing (especially the chunky Duke), but they’re unique collector pieces you can also use on modern games.
- The wired GameSir G7 SE is another budget pick with drift-resistant Hall effect sticks and USB-C connectivity, one that can typically be found for around $40. Like 8BitDo’s controllers, it neglects trigger stops, but it’s one of the only options with dedicated switches for disabling the rear buttons.
The race to perfect Xbox controllers hasn’t yet reached a conclusion. Manufacturers continue updating their lineup with newer, more durable analog sticks and triggers, while some experiment with gimmicks. Case in point: the upcoming Hyperkin Competitor, which was announced at CES in January and is set to arrive later in 2025. The wired gamepad’s design is unashamedly inspired by the PlayStation 5’s DualSense controllers, complete with glassy buttons and a non-contiguous D-pad.
Update, June 4th: Updated with current pricing and availability.
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#Xbox #controllers #Microsoft #Razer #8BitDo
![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680 "This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK")
![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://i0.wp.com/techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680&ssl=1 "This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
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