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The Moment the ‘KPop Demon Hunters’ Crew Knew They Had a Hit in ‘Golden’

The Moment the ‘KPop Demon Hunters’ Crew Knew They Had a Hit in ‘Golden’

As KPop Demon Hunters continues to take over the world, dominating the movie and music charts with its infectious songs and badass heroines, it’s no surprise that two empowering women behind the scenes played a major role in bringing it all to life. Director Maggie Kang and songwriter (as well as the singing voice of main character Rumi) EJAE recently sat down with the press to talk about their collaboration in creating the film’s iconic pop idols and their music catalog.

And yes, “Golden” did start off on a trip to the dentist.

EJAE clarified the lore behind the hit song while speaking to io9 and other outlets at a press conference for KPop Demon Hunters today. “It was on the way to the dentist—and guess what I got in the dentist? Gold fillings. Isn’t that insane?” EJAE recalled of the experience, which seemed like one with a huge payoff, as visits to the dentist typically involve a painful cost. This one, at least, would prove worth it. “It was in the car. I got the track [idea],” she continued.

EJAE added that she didn’t know at the time of writing the songs for the film’s soundtrack that “Golden,” among other hits, would go viral after KPop Demon Hunters‘ launch, let alone become one of the songs of the summer. But she did think that golden dentist visit felt like a special moment when she cracked the song’s melody on the drive home.

“I was so excited to get my gold filling done and go home and put it down. [I] had my co-writer [Mark Sonnenblick] come on Zoom, and that’s how we would write. And I was like, ‘Oh my God, Mark, I have this melody. I think it’s pretty epic,” she continued, motioning towards Kang, who also played a pivotal part in the brainstorming of the title track. “It was all meant to be, and then the melody idea came out really fast. But obviously there was fine-tuning that was back and forth. But the main hook idea we got, and we’re like, ‘we’re done with that.’ And we’re like, ‘Wait.’ Literally Mark and I and Zoom were like, ‘Did we just write a hit?’ Like, it sounded so good.”

Kang shared that soon after that, she got to hear the rough early version of “Golden.” “I think it was in Vancouver. I know exactly where I was. I was going to the airport,” Kang recalled, saying that the film’s executive music producer, Ian Eisendrath, had urged her to get on a phone call with him.

“We were on a phone call and he’s like, ‘Maggie, I just want you to, I just need you to listen to it right now,’” Kang continued. “I was like, ‘Okay,’ so I just take my AirPods out, and I’m listening to it. And I’m just like… I heard the few notes in the beginning and then I just had tears. I knew it was it. I was like, ‘this is it.’ It’s so magical; like right from the beginning, I was like, ‘Oh my gosh, we finally got it.’ Then I started crying, and then I cried more because it’s getting better and better.”

The process to land on the song as we know it came down to the perfect balance of K-Pop and movie musical magic. “It’s definitely a different approach because you have to follow the story a lot, and you have to understand the characters and what they’re going through [in] each scene,” EJAE said of striking the balance between making a good pop song and a good song for a musical. Kang wanted the trio of Huntr/x—Rumi, Mira, and Zoey—to feel like a fully fleshed-out band, to the point where the co-director requested that EJAE stay on as the singing voice for Rumi.

Kang also closely guided EJAE and Sonnenblick on how to use the music they were creating to propel KPop Demon Hunters‘ story. “I come from a K-pop world, so I’m all about: ‘What’s a great melody? What’s a catchy hook? What’s a good concept?’ That’s always what I’m thinking about,” EJAE explained. “Even with ‘Golden’, I needed a title that just sticks—’Golden’ sticks, you know? That’s what I’m focusing on, and Mark is focusing on the storyline, so it was a lot of us going back and forth, policing each other.”

“I love musicals, by the way, but in pop form, it can get a little different,” she continued. “Sometimes musicals, you could, because you’re saying a lot of things, it could get wordy sometimes. As a pop writer, we try to avoid that.”

Ultimately, EJAE and Sonneblick leaned on each other to remind themselves of balancing the fine line in making the film’s songs. “[I’d] say, ‘oh, that sounds weird’, and then Mark would tell me, ‘Hmm, that’s off the storyline. I know that’s a really cool line, EJAE, but let’s get back to the story,’” EJAE concluded.

“So that was a lot of back and forth; it was really, really challenging, and I remember Mark and I were like, ‘This is so hard, but if we pull this off, we’re freaking geniuses.’ And we pulled it off.”

KPop Demon Hunters is now streaming on Netflix.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

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#Moment #KPop #Demon #Hunters #Crew #Knew #Hit #Golden

Amazon’s rolling out a free software update for Echo Hub devices that gives the home screen a much-needed update to the interface it launched with in 2024. It had already added Alex Plus AI support, but the new interface has a cleaner, fully customizable layout that fits more smart home info and controls on the screen than the previous version.

A small touchscreen tablet on a counter next to some flowers.

The Echo Hub is also getting access to Ring AI’s Video Search feature that lets you use natural language to search through your smart home camera footage, as well as Alexa Plus summaries of detected camera events.

These are the five new features Amazon highlighted for the Echo Hub:

Organize by r …

Read the full story at The Verge.

#Amazons #Echo #Hub #customizable #Rings #featuresAmazon,Amazon Alexa,News,Smart Home,Tech">Amazon’s Echo Hub gets a customizable new look and Ring’s AI features


	
		

Amazon’s rolling out a free software update for Echo Hub devices that gives the home screen a much-needed update to the interface it launched with in 2024. It had already added Alex Plus AI support, but the new interface has a cleaner, fully customizable layout that fits more smart home info and controls on the screen than the previous version. 

The Echo Hub is also getting access to Ring AI’s Video Search feature that lets you use natural language to search through your smart home camera footage, as well as Alexa Plus summaries of detected camera events. 
These are the five new features Amazon highlighted for the Echo Hub:

Organize by r …
Read the full story at The Verge.#Amazons #Echo #Hub #customizable #Rings #featuresAmazon,Amazon Alexa,News,Smart Home,Tech

it launched with in 2024. It had already added Alex Plus AI support, but the new interface has a cleaner, fully customizable layout that fits more smart home info and controls on the screen than the previous version.

A small touchscreen tablet on a counter next to some flowers.

The Echo Hub is also getting access to Ring AI’s Video Search feature that lets you use natural language to search through your smart home camera footage, as well as Alexa Plus summaries of detected camera events.

These are the five new features Amazon highlighted for the Echo Hub:

Organize by r …

Read the full story at The Verge.

#Amazons #Echo #Hub #customizable #Rings #featuresAmazon,Amazon Alexa,News,Smart Home,Tech">Amazon’s Echo Hub gets a customizable new look and Ring’s AI features
Amazon’s Echo Hub gets a customizable new look and Ring’s AI features


	
		

Amazon’s rolling out a free software update for Echo Hub devices that gives the home screen a much-needed update to the interface it launched with in 2024. It had already added Alex Plus AI support, but the new interface has a cleaner, fully customizable layout that fits more smart home info and controls on the screen than the previous version. 

The Echo Hub is also getting access to Ring AI’s Video Search feature that lets you use natural language to search through your smart home camera footage, as well as Alexa Plus summaries of detected camera events. 
These are the five new features Amazon highlighted for the Echo Hub:

Organize by r …
Read the full story at The Verge.#Amazons #Echo #Hub #customizable #Rings #featuresAmazon,Amazon Alexa,News,Smart Home,Tech

Amazon’s rolling out a free software update for Echo Hub devices that gives the home screen a much-needed update to the interface it launched with in 2024. It had already added Alex Plus AI support, but the new interface has a cleaner, fully customizable layout that fits more smart home info and controls on the screen than the previous version.

A small touchscreen tablet on a counter next to some flowers.

The Echo Hub is also getting access to Ring AI’s Video Search feature that lets you use natural language to search through your smart home camera footage, as well as Alexa Plus summaries of detected camera events.

These are the five new features Amazon highlighted for the Echo Hub:

Organize by r …

Read the full story at The Verge.

#Amazons #Echo #Hub #customizable #Rings #featuresAmazon,Amazon Alexa,News,Smart Home,Tech

Humanoids aren’t quite ready to replace factory workers, but the industry can’t wait. Faced with labor shortages, manufacturers have shown growing interest in startups that promise faster automation without the usual tradeoffs.

That’s the bet behind Theker, an AI robotics startup that aims to go beyond robots trained for a single task. “If you always have to put the same cookie in the same box, that works perfectly, but most processes aren’t like that,” co-founder Carla Gómez Cano told TechCrunch.

Theker is designed for that messier reality. Unlike humanoid robots designed around a fixed form — think Boston Dynamics — Theker’s machines are built to be reconfigured. Their hands, arms, and overall form can be swapped out or resized depending on the task, whether that’s sorting packages, packing clothing, or handling bottles and cans in a warehouse.

That Inditex, Zara’s parent company, signed on as an early backer is a signal of where Theker’s ambitions start, not where they end. The company’s broader goal is to move beyond retail into heavier industrial settings like manufacturing, where the complexity and scale of manual tasks is even greater.

This generalist ambition has helped cement Theker’s status as one of Europe’s hot startups to watch — and raise capital accordingly. The Barcelona-based startup has just raised $85 million in what it’s calling “Europe’s largest ever robotics Series A.” (We haven’t found a larger one in our records, either.)

Less than a year after a record seed round, this Series A was led by American VC firm CRV and backed by a mix of traditional and strategic investors, including Samsung and Aglaé Ventures, the investment vehicle tied to LVMH chairman Bernard Arnault.

Gómez Cano said Samsung is not a client yet but that the two are in advanced discussions. Theker would welcome having the Korean company as a customer, supplier, and investor simultaneously — a trifecta that would give the startup both revenue and credibility in manufacturing at scale.

She also noted that she and co-founder Jiaqiang Ye Zhu “didn’t build Theker to run pilots,” so the team skips innovation departments entirely and goes straight to logistics or operations, where deals are real and timelines are shorter.

To demonstrate that the company can actually deliver on that, Theker has a showroom in central Barcelona, and plans to open others as it expands across Europe, the U.S. and Asia. It will also grow its headcount across tech, deployment, and sales.  

“We already received 15,000 job applications and have to filter like crazy,” Gómez Cano said. She estimated that the team could grow from dozens to up to 120 people by the end of the year, then caught herself: “I am saying that, but I also said that we’d raise $30 or $40 million!” 

That Theker managed to raise twice its target also reinforces the startup’s conviction in keeping its HQ in Barcelona, a growing robotics hub, and in Europe’s tech ecosystem more broadly. “It has never been a barrier to acceleration for us, so we are making the most of it,” Gómez Cano said.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Theker #raised #85M #build #factory #robot #doesnt #specialize #TechCrunchAutomation,theker">Theker just raised M to build the factory robot that doesn’t specialize in anything | TechCrunch
Humanoids aren’t quite ready to replace factory workers, but the industry can’t wait. Faced with labor shortages, manufacturers have shown growing interest in startups that promise faster automation without the usual tradeoffs.

That’s the bet behind Theker, an AI robotics startup that aims to go beyond robots trained for a single task. “If you always have to put the same cookie in the same box, that works perfectly, but most processes aren’t like that,” co-founder Carla Gómez Cano told TechCrunch.







Theker is designed for that messier reality. Unlike humanoid robots designed around a fixed form — think Boston Dynamics — Theker’s machines are built to be reconfigured. Their hands, arms, and overall form can be swapped out or resized depending on the task, whether that’s sorting packages, packing clothing, or handling bottles and cans in a warehouse.



That Inditex, Zara’s parent company, signed on as an early backer is a signal of where Theker’s ambitions start, not where they end. The company’s broader goal is to move beyond retail into heavier industrial settings like manufacturing, where the complexity and scale of manual tasks is even greater.

This generalist ambition has helped cement Theker’s status as one of Europe’s hot startups to watch — and raise capital accordingly. The Barcelona-based startup has just raised  million in what it’s calling “Europe’s largest ever robotics Series A.” (We haven’t found a larger one in our records, either.)

Less than a year after a record seed round, this Series A was led by American VC firm CRV and backed by a mix of traditional and strategic investors, including Samsung and Aglaé Ventures, the investment vehicle tied to LVMH chairman Bernard Arnault.

Gómez Cano said Samsung is not a client yet but that the two are in advanced discussions. Theker would welcome having the Korean company as a customer, supplier, and investor simultaneously — a trifecta that would give the startup both revenue and credibility in manufacturing at scale. 


She also noted that she and co-founder Jiaqiang Ye Zhu “didn’t build Theker to run pilots,” so the team skips innovation departments entirely and goes straight to logistics or operations, where deals are real and timelines are shorter.

To demonstrate that the company can actually deliver on that, Theker has a showroom in central Barcelona, and plans to open others as it expands across Europe, the U.S. and Asia. It will also grow its headcount across tech, deployment, and sales.  

“We already received 15,000 job applications and have to filter like crazy,” Gómez Cano said. She estimated that the team could grow from dozens to up to 120 people by the end of the year, then caught herself: “I am saying that, but I also said that we’d raise  or  million!” 







That Theker managed to raise twice its target also reinforces the startup’s conviction in keeping its HQ in Barcelona, a growing robotics hub, and in Europe’s tech ecosystem more broadly. “It has never been a barrier to acceleration for us, so we are making the most of it,” Gómez Cano said.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Theker #raised #85M #build #factory #robot #doesnt #specialize #TechCrunchAutomation,theker

Theker, an AI robotics startup that aims to go beyond robots trained for a single task. “If you always have to put the same cookie in the same box, that works perfectly, but most processes aren’t like that,” co-founder Carla Gómez Cano told TechCrunch.

Theker is designed for that messier reality. Unlike humanoid robots designed around a fixed form — think Boston Dynamics — Theker’s machines are built to be reconfigured. Their hands, arms, and overall form can be swapped out or resized depending on the task, whether that’s sorting packages, packing clothing, or handling bottles and cans in a warehouse.

That Inditex, Zara’s parent company, signed on as an early backer is a signal of where Theker’s ambitions start, not where they end. The company’s broader goal is to move beyond retail into heavier industrial settings like manufacturing, where the complexity and scale of manual tasks is even greater.

This generalist ambition has helped cement Theker’s status as one of Europe’s hot startups to watch — and raise capital accordingly. The Barcelona-based startup has just raised $85 million in what it’s calling “Europe’s largest ever robotics Series A.” (We haven’t found a larger one in our records, either.)

Less than a year after a record seed round, this Series A was led by American VC firm CRV and backed by a mix of traditional and strategic investors, including Samsung and Aglaé Ventures, the investment vehicle tied to LVMH chairman Bernard Arnault.

Gómez Cano said Samsung is not a client yet but that the two are in advanced discussions. Theker would welcome having the Korean company as a customer, supplier, and investor simultaneously — a trifecta that would give the startup both revenue and credibility in manufacturing at scale.

She also noted that she and co-founder Jiaqiang Ye Zhu “didn’t build Theker to run pilots,” so the team skips innovation departments entirely and goes straight to logistics or operations, where deals are real and timelines are shorter.

To demonstrate that the company can actually deliver on that, Theker has a showroom in central Barcelona, and plans to open others as it expands across Europe, the U.S. and Asia. It will also grow its headcount across tech, deployment, and sales.  

“We already received 15,000 job applications and have to filter like crazy,” Gómez Cano said. She estimated that the team could grow from dozens to up to 120 people by the end of the year, then caught herself: “I am saying that, but I also said that we’d raise $30 or $40 million!” 

That Theker managed to raise twice its target also reinforces the startup’s conviction in keeping its HQ in Barcelona, a growing robotics hub, and in Europe’s tech ecosystem more broadly. “It has never been a barrier to acceleration for us, so we are making the most of it,” Gómez Cano said.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Theker #raised #85M #build #factory #robot #doesnt #specialize #TechCrunchAutomation,theker">Theker just raised $85M to build the factory robot that doesn’t specialize in anything | TechCrunch

Humanoids aren’t quite ready to replace factory workers, but the industry can’t wait. Faced with labor shortages, manufacturers have shown growing interest in startups that promise faster automation without the usual tradeoffs.

That’s the bet behind Theker, an AI robotics startup that aims to go beyond robots trained for a single task. “If you always have to put the same cookie in the same box, that works perfectly, but most processes aren’t like that,” co-founder Carla Gómez Cano told TechCrunch.

Theker is designed for that messier reality. Unlike humanoid robots designed around a fixed form — think Boston Dynamics — Theker’s machines are built to be reconfigured. Their hands, arms, and overall form can be swapped out or resized depending on the task, whether that’s sorting packages, packing clothing, or handling bottles and cans in a warehouse.

That Inditex, Zara’s parent company, signed on as an early backer is a signal of where Theker’s ambitions start, not where they end. The company’s broader goal is to move beyond retail into heavier industrial settings like manufacturing, where the complexity and scale of manual tasks is even greater.

This generalist ambition has helped cement Theker’s status as one of Europe’s hot startups to watch — and raise capital accordingly. The Barcelona-based startup has just raised $85 million in what it’s calling “Europe’s largest ever robotics Series A.” (We haven’t found a larger one in our records, either.)

Less than a year after a record seed round, this Series A was led by American VC firm CRV and backed by a mix of traditional and strategic investors, including Samsung and Aglaé Ventures, the investment vehicle tied to LVMH chairman Bernard Arnault.

Gómez Cano said Samsung is not a client yet but that the two are in advanced discussions. Theker would welcome having the Korean company as a customer, supplier, and investor simultaneously — a trifecta that would give the startup both revenue and credibility in manufacturing at scale.

She also noted that she and co-founder Jiaqiang Ye Zhu “didn’t build Theker to run pilots,” so the team skips innovation departments entirely and goes straight to logistics or operations, where deals are real and timelines are shorter.

To demonstrate that the company can actually deliver on that, Theker has a showroom in central Barcelona, and plans to open others as it expands across Europe, the U.S. and Asia. It will also grow its headcount across tech, deployment, and sales.  

“We already received 15,000 job applications and have to filter like crazy,” Gómez Cano said. She estimated that the team could grow from dozens to up to 120 people by the end of the year, then caught herself: “I am saying that, but I also said that we’d raise $30 or $40 million!” 

That Theker managed to raise twice its target also reinforces the startup’s conviction in keeping its HQ in Barcelona, a growing robotics hub, and in Europe’s tech ecosystem more broadly. “It has never been a barrier to acceleration for us, so we are making the most of it,” Gómez Cano said.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Theker #raised #85M #build #factory #robot #doesnt #specialize #TechCrunchAutomation,theker

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