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The Moment the ‘KPop Demon Hunters’ Crew Knew They Had a Hit in ‘Golden’

The Moment the ‘KPop Demon Hunters’ Crew Knew They Had a Hit in ‘Golden’

As KPop Demon Hunters continues to take over the world, dominating the movie and music charts with its infectious songs and badass heroines, it’s no surprise that two empowering women behind the scenes played a major role in bringing it all to life. Director Maggie Kang and songwriter (as well as the singing voice of main character Rumi) EJAE recently sat down with the press to talk about their collaboration in creating the film’s iconic pop idols and their music catalog.

And yes, “Golden” did start off on a trip to the dentist.

EJAE clarified the lore behind the hit song while speaking to io9 and other outlets at a press conference for KPop Demon Hunters today. “It was on the way to the dentist—and guess what I got in the dentist? Gold fillings. Isn’t that insane?” EJAE recalled of the experience, which seemed like one with a huge payoff, as visits to the dentist typically involve a painful cost. This one, at least, would prove worth it. “It was in the car. I got the track [idea],” she continued.

EJAE added that she didn’t know at the time of writing the songs for the film’s soundtrack that “Golden,” among other hits, would go viral after KPop Demon Hunters‘ launch, let alone become one of the songs of the summer. But she did think that golden dentist visit felt like a special moment when she cracked the song’s melody on the drive home.

“I was so excited to get my gold filling done and go home and put it down. [I] had my co-writer [Mark Sonnenblick] come on Zoom, and that’s how we would write. And I was like, ‘Oh my God, Mark, I have this melody. I think it’s pretty epic,” she continued, motioning towards Kang, who also played a pivotal part in the brainstorming of the title track. “It was all meant to be, and then the melody idea came out really fast. But obviously there was fine-tuning that was back and forth. But the main hook idea we got, and we’re like, ‘we’re done with that.’ And we’re like, ‘Wait.’ Literally Mark and I and Zoom were like, ‘Did we just write a hit?’ Like, it sounded so good.”

Kang shared that soon after that, she got to hear the rough early version of “Golden.” “I think it was in Vancouver. I know exactly where I was. I was going to the airport,” Kang recalled, saying that the film’s executive music producer, Ian Eisendrath, had urged her to get on a phone call with him.

“We were on a phone call and he’s like, ‘Maggie, I just want you to, I just need you to listen to it right now,’” Kang continued. “I was like, ‘Okay,’ so I just take my AirPods out, and I’m listening to it. And I’m just like… I heard the few notes in the beginning and then I just had tears. I knew it was it. I was like, ‘this is it.’ It’s so magical; like right from the beginning, I was like, ‘Oh my gosh, we finally got it.’ Then I started crying, and then I cried more because it’s getting better and better.”

The process to land on the song as we know it came down to the perfect balance of K-Pop and movie musical magic. “It’s definitely a different approach because you have to follow the story a lot, and you have to understand the characters and what they’re going through [in] each scene,” EJAE said of striking the balance between making a good pop song and a good song for a musical. Kang wanted the trio of Huntr/x—Rumi, Mira, and Zoey—to feel like a fully fleshed-out band, to the point where the co-director requested that EJAE stay on as the singing voice for Rumi.

Kang also closely guided EJAE and Sonnenblick on how to use the music they were creating to propel KPop Demon Hunters‘ story. “I come from a K-pop world, so I’m all about: ‘What’s a great melody? What’s a catchy hook? What’s a good concept?’ That’s always what I’m thinking about,” EJAE explained. “Even with ‘Golden’, I needed a title that just sticks—’Golden’ sticks, you know? That’s what I’m focusing on, and Mark is focusing on the storyline, so it was a lot of us going back and forth, policing each other.”

“I love musicals, by the way, but in pop form, it can get a little different,” she continued. “Sometimes musicals, you could, because you’re saying a lot of things, it could get wordy sometimes. As a pop writer, we try to avoid that.”

Ultimately, EJAE and Sonneblick leaned on each other to remind themselves of balancing the fine line in making the film’s songs. “[I’d] say, ‘oh, that sounds weird’, and then Mark would tell me, ‘Hmm, that’s off the storyline. I know that’s a really cool line, EJAE, but let’s get back to the story,’” EJAE concluded.

“So that was a lot of back and forth; it was really, really challenging, and I remember Mark and I were like, ‘This is so hard, but if we pull this off, we’re freaking geniuses.’ And we pulled it off.”

KPop Demon Hunters is now streaming on Netflix.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

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#Moment #KPop #Demon #Hunters #Crew #Knew #Hit #Golden

Apple last updated the base MacBook Pro in October with an M5 chip bump. The company is working on an M6 processor, and Bloomberg says that Apple “finished work months ago” a different base MacBook Pro upgrade that keeps the laptop’s present design and is scheduled to launch this year. Apple will quickly move to the M7 line in 2027, including new Pro and Max chips, Bloomberg previously reported.

As for the iPad Pros, Bloomberg says that they’ll retain 11-inch and 13-inch screens. Apple last updated the iPad Pro line last October with the M5 chip.

#Apples #entrylevel #MacBook #Pro #redesignApple,Gadgets,iPad,Laptops,News,Tech">Apple’s entry-level MacBook Pro could be up for a redesignApple is working on a “revamped” version of its entry-level MacBook Pro that it could launch as soon as the first half of 2027, Bloomberg reports. The company is also testing four new iPad Pros that are set to launch in the spring with a focus on “internal improvements.”The updated MacBook Pro, which will keep the 14-inch screen size, will have a design that’s “in line” with what Apple is planning for the touch screen MacBooks it also has in the works, Bloomberg says. Those new touch screen laptops are set to be released between “the end of this year and early next year,” and Bloomberg has previously reported that they will get a Dynamic Island-like pill at the top of the screen.Apple last updated the base MacBook Pro in October with an M5 chip bump. The company is working on an M6 processor, and Bloomberg says that Apple “finished work months ago” a different base MacBook Pro upgrade that keeps the laptop’s present design and is scheduled to launch this year. Apple will quickly move to the M7 line in 2027, including new Pro and Max chips, Bloomberg previously reported.As for the iPad Pros, Bloomberg says that they’ll retain 11-inch and 13-inch screens. Apple last updated the iPad Pro line last October with the M5 chip.#Apples #entrylevel #MacBook #Pro #redesignApple,Gadgets,iPad,Laptops,News,Tech

Apple last updated the base MacBook Pro in October with an M5 chip bump. The company is working on an M6 processor, and Bloomberg says that Apple “finished work months ago” a different base MacBook Pro upgrade that keeps the laptop’s present design and is scheduled to launch this year. Apple will quickly move to the M7 line in 2027, including new Pro and Max chips, Bloomberg previously reported.

As for the iPad Pros, Bloomberg says that they’ll retain 11-inch and 13-inch screens. Apple last updated the iPad Pro line last October with the M5 chip.

#Apples #entrylevel #MacBook #Pro #redesignApple,Gadgets,iPad,Laptops,News,Tech">Apple’s entry-level MacBook Pro could be up for a redesign

Apple is working on a “revamped” version of its entry-level MacBook Pro that it could launch as soon as the first half of 2027, Bloomberg reports. The company is also testing four new iPad Pros that are set to launch in the spring with a focus on “internal improvements.”

The updated MacBook Pro, which will keep the 14-inch screen size, will have a design that’s “in line” with what Apple is planning for the touch screen MacBooks it also has in the works, Bloomberg says. Those new touch screen laptops are set to be released between “the end of this year and early next year,” and Bloomberg has previously reported that they will get a Dynamic Island-like pill at the top of the screen.

Apple last updated the base MacBook Pro in October with an M5 chip bump. The company is working on an M6 processor, and Bloomberg says that Apple “finished work months ago” a different base MacBook Pro upgrade that keeps the laptop’s present design and is scheduled to launch this year. Apple will quickly move to the M7 line in 2027, including new Pro and Max chips, Bloomberg previously reported.

As for the iPad Pros, Bloomberg says that they’ll retain 11-inch and 13-inch screens. Apple last updated the iPad Pro line last October with the M5 chip.

#Apples #entrylevel #MacBook #Pro #redesignApple,Gadgets,iPad,Laptops,News,Tech
Indian serial entrepreneur Bhavin Turakhia is making a $30 million personal bet that there is still room for another enterprise AI company. His new venture, Neo, is built on a simple premise: workplace software designed before the AI era cannot simply be upgraded with chatbots — it has to be redesigned from the ground up.

Turakhia, 46, is no stranger to ambitious enterprise technology bets. Over the past two decades, he has co-founded companies including Directi, Radix, Titan, and banking software firm Zeta, largely backing them with his own cash before bringing in outside investors. He’s doing the same with Neo.

Turakhia told TechCrunch he is bootstrapping this much money because he believes AI marks a technology shift significant enough to justify rebuilding workplace software from scratch.

“If you want to build an iPhone, you can’t take the parts of a Nokia and somehow convert it into an iPhone,” he said.

Launched internally in April this year, Neo is an enterprise work platform that combines project management, documents, file storage, and AI into a single product. The goal, Turakhia said, is to make AI an active participant in day-to-day work rather than just another assistant employees turn to separately.

Turakhia argued most incumbents face a structural disadvantage when adding AI to products designed before generative AI. Neo, he said, was designed from the ground up for AI and is model-agnostic, allowing enterprises to switch between AI models rather than being tied to a single provider.

He’s not alone in thinking this way. Investor Chamath Palihapitiya initially launched enterprise AI coding venture 8090 with his own capital before raising a $135 million funding round this week.

Still, Turakhia’s bet comes as enterprise AI has emerged as one of the most competitive areas in technology. Microsoft, Google, and Salesforce are embedding AI across their workplace software. Meanwhile every startup from the giant labs like Anthropic and OpenAI, to the productivity companies like Notion and Superhuman are racing to reshape how businesses use AI in their daily workflow.

Turakhia argued enterprise software has never been a winner-takes-all market, saying even a small share of global enterprise AI spending would represent a sizeable company.

“Even if we end up with 2% to 5% market share, that’s larger than anything I’ve built so far,” he said.

For the past few months, Neo has been in internal use across Turakhia’s companies, including Zeta. The company plans to begin rolling out the software to mid-sized businesses in the coming months, initially targeting knowledge workers across technology, consulting, and professional services firms.

Turakhia said Neo’s initial platform was built in three months, with AI extensively used in the development process, work he estimates would have taken more than a year with a much larger engineering team before generative AI.

The Bengaluru-based startup currently employs about 45 people, including 18 engineers. Turakhia told TechCrunch that it expects to grow to around 100 employees by the end of the year, with most new hires focused on AI and software engineering.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Indian #tech #tycoon #bets #30M #money #build #alternative #Microsoft #Office #TechCrunchBhavin Turakhia,microsoft office,neo">Indian tech tycoon bets M of his own money to build AI alternative to Microsoft Office | TechCrunch
Indian serial entrepreneur Bhavin Turakhia is making a  million personal bet that there is still room for another enterprise AI company. His new venture, Neo, is built on a simple premise: workplace software designed before the AI era cannot simply be upgraded with chatbots — it has to be redesigned from the ground up.

Turakhia, 46, is no stranger to ambitious enterprise technology bets. Over the past two decades, he has co-founded companies including Directi, Radix, Titan, and banking software firm Zeta, largely backing them with his own cash before bringing in outside investors. He’s doing the same with Neo.







Turakhia told TechCrunch he is bootstrapping this much money because he believes AI marks a technology shift significant enough to justify rebuilding workplace software from scratch.

“If you want to build an iPhone, you can’t take the parts of a Nokia and somehow convert it into an iPhone,” he said.

Launched internally in April this year, Neo is an enterprise work platform that combines project management, documents, file storage, and AI into a single product. The goal, Turakhia said, is to make AI an active participant in day-to-day work rather than just another assistant employees turn to separately.

Turakhia argued most incumbents face a structural disadvantage when adding AI to products designed before generative AI. Neo, he said, was designed from the ground up for AI and is model-agnostic, allowing enterprises to switch between AI models rather than being tied to a single provider.

He’s not alone in thinking this way. Investor Chamath Palihapitiya initially launched enterprise AI coding venture 8090 with his own capital before raising a 5 million funding round this week.


Still, Turakhia’s bet comes as enterprise AI has emerged as one of the most competitive areas in technology. Microsoft, Google, and Salesforce are embedding AI across their workplace software. Meanwhile every startup from the giant labs like Anthropic and OpenAI, to the productivity companies like Notion and Superhuman are racing to reshape how businesses use AI in their daily workflow.

Turakhia argued enterprise software has never been a winner-takes-all market, saying even a small share of global enterprise AI spending would represent a sizeable company.

“Even if we end up with 2% to 5% market share, that’s larger than anything I’ve built so far,” he said.







For the past few months, Neo has been in internal use across Turakhia’s companies, including Zeta. The company plans to begin rolling out the software to mid-sized businesses in the coming months, initially targeting knowledge workers across technology, consulting, and professional services firms.

Turakhia said Neo’s initial platform was built in three months, with AI extensively used in the development process, work he estimates would have taken more than a year with a much larger engineering team before generative AI.

The Bengaluru-based startup currently employs about 45 people, including 18 engineers. Turakhia told TechCrunch that it expects to grow to around 100 employees by the end of the year, with most new hires focused on AI and software engineering.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Indian #tech #tycoon #bets #30M #money #build #alternative #Microsoft #Office #TechCrunchBhavin Turakhia,microsoft office,neo

Neo, is built on a simple premise: workplace software designed before the AI era cannot simply be upgraded with chatbots — it has to be redesigned from the ground up.

Turakhia, 46, is no stranger to ambitious enterprise technology bets. Over the past two decades, he has co-founded companies including Directi, Radix, Titan, and banking software firm Zeta, largely backing them with his own cash before bringing in outside investors. He’s doing the same with Neo.

Turakhia told TechCrunch he is bootstrapping this much money because he believes AI marks a technology shift significant enough to justify rebuilding workplace software from scratch.

“If you want to build an iPhone, you can’t take the parts of a Nokia and somehow convert it into an iPhone,” he said.

Launched internally in April this year, Neo is an enterprise work platform that combines project management, documents, file storage, and AI into a single product. The goal, Turakhia said, is to make AI an active participant in day-to-day work rather than just another assistant employees turn to separately.

Turakhia argued most incumbents face a structural disadvantage when adding AI to products designed before generative AI. Neo, he said, was designed from the ground up for AI and is model-agnostic, allowing enterprises to switch between AI models rather than being tied to a single provider.

He’s not alone in thinking this way. Investor Chamath Palihapitiya initially launched enterprise AI coding venture 8090 with his own capital before raising a $135 million funding round this week.

Still, Turakhia’s bet comes as enterprise AI has emerged as one of the most competitive areas in technology. Microsoft, Google, and Salesforce are embedding AI across their workplace software. Meanwhile every startup from the giant labs like Anthropic and OpenAI, to the productivity companies like Notion and Superhuman are racing to reshape how businesses use AI in their daily workflow.

Turakhia argued enterprise software has never been a winner-takes-all market, saying even a small share of global enterprise AI spending would represent a sizeable company.

“Even if we end up with 2% to 5% market share, that’s larger than anything I’ve built so far,” he said.

For the past few months, Neo has been in internal use across Turakhia’s companies, including Zeta. The company plans to begin rolling out the software to mid-sized businesses in the coming months, initially targeting knowledge workers across technology, consulting, and professional services firms.

Turakhia said Neo’s initial platform was built in three months, with AI extensively used in the development process, work he estimates would have taken more than a year with a much larger engineering team before generative AI.

The Bengaluru-based startup currently employs about 45 people, including 18 engineers. Turakhia told TechCrunch that it expects to grow to around 100 employees by the end of the year, with most new hires focused on AI and software engineering.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Indian #tech #tycoon #bets #30M #money #build #alternative #Microsoft #Office #TechCrunchBhavin Turakhia,microsoft office,neo">Indian tech tycoon bets $30M of his own money to build AI alternative to Microsoft Office | TechCrunch

Indian serial entrepreneur Bhavin Turakhia is making a $30 million personal bet that there is still room for another enterprise AI company. His new venture, Neo, is built on a simple premise: workplace software designed before the AI era cannot simply be upgraded with chatbots — it has to be redesigned from the ground up.

Turakhia, 46, is no stranger to ambitious enterprise technology bets. Over the past two decades, he has co-founded companies including Directi, Radix, Titan, and banking software firm Zeta, largely backing them with his own cash before bringing in outside investors. He’s doing the same with Neo.

Turakhia told TechCrunch he is bootstrapping this much money because he believes AI marks a technology shift significant enough to justify rebuilding workplace software from scratch.

“If you want to build an iPhone, you can’t take the parts of a Nokia and somehow convert it into an iPhone,” he said.

Launched internally in April this year, Neo is an enterprise work platform that combines project management, documents, file storage, and AI into a single product. The goal, Turakhia said, is to make AI an active participant in day-to-day work rather than just another assistant employees turn to separately.

Turakhia argued most incumbents face a structural disadvantage when adding AI to products designed before generative AI. Neo, he said, was designed from the ground up for AI and is model-agnostic, allowing enterprises to switch between AI models rather than being tied to a single provider.

He’s not alone in thinking this way. Investor Chamath Palihapitiya initially launched enterprise AI coding venture 8090 with his own capital before raising a $135 million funding round this week.

Still, Turakhia’s bet comes as enterprise AI has emerged as one of the most competitive areas in technology. Microsoft, Google, and Salesforce are embedding AI across their workplace software. Meanwhile every startup from the giant labs like Anthropic and OpenAI, to the productivity companies like Notion and Superhuman are racing to reshape how businesses use AI in their daily workflow.

Turakhia argued enterprise software has never been a winner-takes-all market, saying even a small share of global enterprise AI spending would represent a sizeable company.

“Even if we end up with 2% to 5% market share, that’s larger than anything I’ve built so far,” he said.

For the past few months, Neo has been in internal use across Turakhia’s companies, including Zeta. The company plans to begin rolling out the software to mid-sized businesses in the coming months, initially targeting knowledge workers across technology, consulting, and professional services firms.

Turakhia said Neo’s initial platform was built in three months, with AI extensively used in the development process, work he estimates would have taken more than a year with a much larger engineering team before generative AI.

The Bengaluru-based startup currently employs about 45 people, including 18 engineers. Turakhia told TechCrunch that it expects to grow to around 100 employees by the end of the year, with most new hires focused on AI and software engineering.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Indian #tech #tycoon #bets #30M #money #build #alternative #Microsoft #Office #TechCrunchBhavin Turakhia,microsoft office,neo

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