SUPPLEMENTS MAIN STAGE: The first annual The Vitamin Shoppe Supplement Awards, also called the Suppies, were launched last week, recognizing the best in supplement innovation and industry achievements among the specialty retailer’s 700 or so suppliers.

The winners in 13 categories were selected by The Vitamin Shoppe and editors of Men’s Health and Women’s Health magazines.
  
“The supplement industry is continually evolving, with science and consumer trends steadily driving innovation across ingredients, formats, functional benefits and even flavors,” said Sharon Leite, chief executive officer of The Vitamin Shoppe. “These awards further our mission to support and guide customers in reaching their personal health goals, while also providing well-deserved recognition for our brand partners who are driving the future of the industry.” 

“The quality and diversity of the winning products at the Suppies reflect the strength of our partnerships and the remarkable innovation shaping this industry,” said Muriel Gonzalez, president of The Vitamin Shoppe.

The Suppies awards dinner, celebrated Feb. 18 at Electric Lemon at the Equinox Hotel in New York City, brought together founders and CEOs of the winning brands, along with The Vitamin Shoppe executive team, industry thought leaders and top creators.

And the winners are:

Best in sports nutrition: BodyTech 100% Pure Creatine Monohydrate Powder

Best protein bar: David Peanut Butter Chocolate Chunk Protein Bar

Best wellness essential: Vthrive The Vitamin Shoppe Bioactive Multivitamins  
 
Best viral product: Clean Simple Eats Pink Burst Clear Protein Powder

Most craveworthy flavor: Barebells Key Lime Pie Protein Bar

Best for healthspan: Nordic Naturals Ultimate Omega 

Most chill: Nutri Triple Magnesium + L-Theanine

Best brand ambassador: Lean Beef Patty for Gorilla Mind 
 
Brand of the year: Transparent Labs 
 
Partner of the year: Raw Nutrition
 
Launch of the year: David Protein Bars

Best in wellness: Mary Ruth’s Liquid Morning Multivitamin

Best in sports nutrition: Transparent Labs 100% Grass-Fed Whey Protein Isolate Powder