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These Are the 14 Best Soundbars of Hundreds We’ve Tested

These Are the 14 Best Soundbars of Hundreds We’ve Tested

Honorable Mentions

Photograph: Parker Hall

There are a lot of great soundbars out there, and we don’t have room to feature them all. Here are some others you might want to consider.

LG S95AR for $1,700: LG’s latest 9.1.5-channel system offers minor upgrades over its predecessor, the ST95R, leaving few reasons to upgrade at full price. It’s among the top performers in its class, offering impressive clarity, swift and fluid immersion, and snappy setup and control with LG’s continuously improving ThinQ app. It’s a solid value compared to competing multi-piece Dolby Atmos systems at full price, and it will get increasingly tempting as the price drops.

Sony Bravia Theater 9 for $1,400: Sony’s follow-up to the potent HT-A7000 flagship soundbar regresses in some key ways. There are fewer inputs (no more analog), a more mundane fabric-wrapped design, and minimal sound settings. The Theater 9’s leaner frame equates to a less meaty and immersive soundstage, but this is still a Sony flagship soundbar, which means great musicality, superb detail, and advanced spatial imaging for 3D audio. Premium features like an HDMI 2.1 input for connecting modern game consoles and advanced integration with newer Sony TVs sweeten the deal, but at $1,400, it’s a pricey proposition.

Vizio 2.1 Soundbar (SV210M) for $170: Vizio’s curvy little combo brings enticing value, with solid sound quality and some cinematic punch from the teensiest subwoofer you’ll ever see. There’s no optical input or remote included, but the Vizio app makes adjusting settings or swapping to Bluetooth simple enough. The main drawback is that dialog sometimes (but not always) gets lost, reducing the main draw of a cheap soundbar. That said, good musical chops and features like DTS Virtual X expansion make it worth considering on sale.

Samsung HW-Q800C for $600-700: If Samsung’s HW-Q990 everything bar is too rich for your blood, the two-piece HW-Q800C (8/10, WIRED Recommends) could be a good compromise. This bar offers a similar sound signature as Samsung’s flagship bars and many of the same features, packed into a smaller bar-and-subwoofer combo for a notable discount–especially since it’s now almost always on sale.

Sennheiser Ambeo Mini for $800: This pint-sized luxury bar is great for those with money to burn in very small spaces. Sennheiser’s built-in Ambeo virtualization technology brilliantly throws sound all around you for exhilarating TV shows and movies, and offers advanced features like support for Google Assistant and Alexa.

The Polk React for $134: This soundbar works if you want to get surround sound eventually but don’t have the cash right now. The Alexa-enabled soundbar is fine on its own, with surround speakers and subwoofers available from Polk if you want to upgrade.

How to Connect Your Soundbar

We’ve included a list of available connectivity options next to every soundbar on our list. Most soundbars will connect to your TV via optical or HDMI cables, though the optical input is starting to go away for newer models, including even pricey flagship options. In most cases, HMDI is the preferable connection anyway.

If your TV and soundbar both have an HDMI ARC/eARC port (the cable port looks like regular HDMI, but it’s labeled ARC or eARC), connect it that way. It will allow you to use the volume buttons on your TV remote to control the soundbar’s volume. Also, make sure CEC is enabled. Use an optical cable only if HDMI isn’t available, as HDMI is also necessary for Dolby Atmos and other 3D audio formats.

Finally, check your TV audio menus to make sure your TV’s internal speakers are set to off (so you don’t get any weird audio fluttering) and find the best spots to place your speakers and sub.

We have yet to test a new TV that didn’t sound better with an audio accessory. That’s mostly due to the way televisions are designed. Great-sounding speakers are bulky, and as TVs have gotten thinner with shrinking bezels and sleeker designs, manufacturers have had a harder time building good speakers into them.

You can spend as little as $100 to $150 on a new soundbar, and it’s essential to getting the most out of your TV experience. Our list of the top soundbars we’ve tested includes soundbars sold on their own and models that come bundled with a subwoofer and surround speakers at a wide variety of price points.

Are Soundbars as Good as Speakers?

Stumble onto any A/V or home theater subreddit or forum and you’ll see a mob of people claiming even the idea of a soundbar matching up to a pair of speakers is heresy. The truth, as far as we’re concerned, is that it all depends on your individual wants and needs.

If you’re looking for the most musical bang for your buck, especially when it comes to hi-res audio and vinyl record collections, a great pair of bookshelf speakers is likely your best value option. Even if you’re not keen on shopping for an amp and running speaker wires, our best bookshelf speakers guide offers plenty of powered/active pairs that include all the inputs and amplification built-in, like a soundbar system for audiophiles.

That may not be the best option for everybody, though. If you’re just after something cheap and simple to soup up your TV sound, or conversely, a convenient way to explore exciting audio formats like surround sound and Dolby Atmos, a soundbar could be the perfect choice. Soundbars are affordable and hassle-free solutions, many of which offer sound and features that may match your needs better than a pair of speakers or a traditional home theater setup. We take no sides here, we just love good sound and great features. For many, a soundbar is the best way to get there.

This is a question only you can answer, but there are a few points to consider before making a call, starting with your living space. If you live in a smaller apartment or multiplex, a subwoofer may not be the best choice due to both its size and its likelihood of arousing noise complaints. Larger modern soundbars have gotten increasingly good at reproducing convincing bass from a single bar, often utilizing multiple speakers in concert to bring more punch to lower frequencies without causing lots of boom and bombast.

If you’re less concerned about close quarters and looking for more cinematic punch, you should highly consider a soundbar with a subwoofer. Physics can only be stretched so far, and no multi-speaker system we’ve heard can match the punch and potency of a dedicated large driver and acoustic cabinet. Even many affordable soundbar models include a subwoofer. If you want full-throttle sound, we suggest considering going all in for a subwoofer, or at the very least a bar that allows you to add one later.


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The future of Star Trek on TV isn’t terribly optimistic, but the new season of Strange New Worlds—its fourth, ahead of a shortened fifth and final outing—looks stuffed full of excitement and wonder. Paramount just shared the latest trailer ahead of the show’s return in July, featuring a meaningful chat between future dynamic duo Spock (Ethan Peck) and Captain Kirk (Paul Wesley).

“In season four of the Paramount+ Original Series, the crew of the U.S.S. Enterprise—led by Captain Christopher Pike—embark on a series of thrilling and emotional adventures across the stars,” reads the official synopsis, which makes no mention of the puppet episode we know full well is coming.

“As they journey to strange new worlds, they will battle inner demons and external threats, encounter colorful new characters, reunite with familiar faces, and confront terrifying aliens. Through it all, they strive to embrace a bright, hopeful future.”

Strange New Worlds season four stars Anson Mount (Pike), Rebecca Romijn (Una Chin-Riley/Number One), Ethan Peck (Spock), Jess Bush (Christine Chapel), Christina Chong (La’an Noonien-Singh), Celia Rose Gooding (Uhura), Melissa Navia (Erica Ortega), Babs Olusanmokun (Dr. M’Benga), and Martin Quinn (Scotty); Carol Kane (Pelia) and Paul Wesley (Kirk) guest star.

Star Trek: Strange New Worlds season four begins July 23 on Paramount+. It runs weekly, with new episodes arriving Thursdays through September 24.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Strange #Worlds #Season #Trailer #Teases #Journey #Beginning #Star #TrekStar Trek: Strange New Worlds">‘Strange New Worlds’ Season 4 Trailer Teases the Journey to the Beginning of ‘Star Trek’
                The future of Star Trek on TV isn’t terribly optimistic, but the new season of Strange New Worlds—its fourth, ahead of a shortened fifth and final outing—looks stuffed full of excitement and wonder. Paramount just shared the latest trailer ahead of the show’s return in July, featuring a meaningful chat between future dynamic duo Spock (Ethan Peck) and Captain Kirk (Paul Wesley). [embed]https://www.youtube.com/watch?v=85nfSzEho68[/embed] “In season four of the Paramount+ Original Series, the crew of the U.S.S. Enterprise—led by Captain Christopher Pike—embark on a series of thrilling and emotional adventures across the stars,” reads the official synopsis, which makes no mention of the puppet episode we know full well is coming. “As they journey to strange new worlds, they will battle inner demons and external threats, encounter colorful new characters, reunite with familiar faces, and confront terrifying aliens. Through it all, they strive to embrace a bright, hopeful future.”

 Strange New Worlds season four stars Anson Mount (Pike), Rebecca Romijn (Una Chin-Riley/Number One), Ethan Peck (Spock), Jess Bush (Christine Chapel), Christina Chong (La’an Noonien-Singh), Celia Rose Gooding (Uhura), Melissa Navia (Erica Ortega), Babs Olusanmokun (Dr. M’Benga), and Martin Quinn (Scotty); Carol Kane (Pelia) and Paul Wesley (Kirk) guest star.

 Star Trek: Strange New Worlds season four begins July 23 on Paramount+. It runs weekly, with new episodes arriving Thursdays through September 24.  Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.      #Strange #Worlds #Season #Trailer #Teases #Journey #Beginning #Star #TrekStar Trek: Strange New Worlds

Star Trek on TV isn’t terribly optimistic, but the new season of Strange New Worlds—its fourth, ahead of a shortened fifth and final outing—looks stuffed full of excitement and wonder. Paramount just shared the latest trailer ahead of the show’s return in July, featuring a meaningful chat between future dynamic duo Spock (Ethan Peck) and Captain Kirk (Paul Wesley).

“In season four of the Paramount+ Original Series, the crew of the U.S.S. Enterprise—led by Captain Christopher Pike—embark on a series of thrilling and emotional adventures across the stars,” reads the official synopsis, which makes no mention of the puppet episode we know full well is coming.

“As they journey to strange new worlds, they will battle inner demons and external threats, encounter colorful new characters, reunite with familiar faces, and confront terrifying aliens. Through it all, they strive to embrace a bright, hopeful future.”

Strange New Worlds season four stars Anson Mount (Pike), Rebecca Romijn (Una Chin-Riley/Number One), Ethan Peck (Spock), Jess Bush (Christine Chapel), Christina Chong (La’an Noonien-Singh), Celia Rose Gooding (Uhura), Melissa Navia (Erica Ortega), Babs Olusanmokun (Dr. M’Benga), and Martin Quinn (Scotty); Carol Kane (Pelia) and Paul Wesley (Kirk) guest star.

Star Trek: Strange New Worlds season four begins July 23 on Paramount+. It runs weekly, with new episodes arriving Thursdays through September 24.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Strange #Worlds #Season #Trailer #Teases #Journey #Beginning #Star #TrekStar Trek: Strange New Worlds">‘Strange New Worlds’ Season 4 Trailer Teases the Journey to the Beginning of ‘Star Trek’‘Strange New Worlds’ Season 4 Trailer Teases the Journey to the Beginning of ‘Star Trek’
                The future of Star Trek on TV isn’t terribly optimistic, but the new season of Strange New Worlds—its fourth, ahead of a shortened fifth and final outing—looks stuffed full of excitement and wonder. Paramount just shared the latest trailer ahead of the show’s return in July, featuring a meaningful chat between future dynamic duo Spock (Ethan Peck) and Captain Kirk (Paul Wesley). [embed]https://www.youtube.com/watch?v=85nfSzEho68[/embed] “In season four of the Paramount+ Original Series, the crew of the U.S.S. Enterprise—led by Captain Christopher Pike—embark on a series of thrilling and emotional adventures across the stars,” reads the official synopsis, which makes no mention of the puppet episode we know full well is coming. “As they journey to strange new worlds, they will battle inner demons and external threats, encounter colorful new characters, reunite with familiar faces, and confront terrifying aliens. Through it all, they strive to embrace a bright, hopeful future.”

 Strange New Worlds season four stars Anson Mount (Pike), Rebecca Romijn (Una Chin-Riley/Number One), Ethan Peck (Spock), Jess Bush (Christine Chapel), Christina Chong (La’an Noonien-Singh), Celia Rose Gooding (Uhura), Melissa Navia (Erica Ortega), Babs Olusanmokun (Dr. M’Benga), and Martin Quinn (Scotty); Carol Kane (Pelia) and Paul Wesley (Kirk) guest star.

 Star Trek: Strange New Worlds season four begins July 23 on Paramount+. It runs weekly, with new episodes arriving Thursdays through September 24.  Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.      #Strange #Worlds #Season #Trailer #Teases #Journey #Beginning #Star #TrekStar Trek: Strange New Worlds

The future of Star Trek on TV isn’t terribly optimistic, but the new season of Strange New Worlds—its fourth, ahead of a shortened fifth and final outing—looks stuffed full of excitement and wonder. Paramount just shared the latest trailer ahead of the show’s return in July, featuring a meaningful chat between future dynamic duo Spock (Ethan Peck) and Captain Kirk (Paul Wesley).

“In season four of the Paramount+ Original Series, the crew of the U.S.S. Enterprise—led by Captain Christopher Pike—embark on a series of thrilling and emotional adventures across the stars,” reads the official synopsis, which makes no mention of the puppet episode we know full well is coming.

“As they journey to strange new worlds, they will battle inner demons and external threats, encounter colorful new characters, reunite with familiar faces, and confront terrifying aliens. Through it all, they strive to embrace a bright, hopeful future.”

Strange New Worlds season four stars Anson Mount (Pike), Rebecca Romijn (Una Chin-Riley/Number One), Ethan Peck (Spock), Jess Bush (Christine Chapel), Christina Chong (La’an Noonien-Singh), Celia Rose Gooding (Uhura), Melissa Navia (Erica Ortega), Babs Olusanmokun (Dr. M’Benga), and Martin Quinn (Scotty); Carol Kane (Pelia) and Paul Wesley (Kirk) guest star.

Star Trek: Strange New Worlds season four begins July 23 on Paramount+. It runs weekly, with new episodes arriving Thursdays through September 24.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Strange #Worlds #Season #Trailer #Teases #Journey #Beginning #Star #TrekStar Trek: Strange New Worlds

A TikTok livestream host waves an iPhone box in front of the camera as around 250 viewers place their bids.

“This could be yours, chat,” the host says. “Wake it up.” The host’s face is hidden from view, with just their hands visible in front of stacks of iPhone, iPad, and MacBook boxes. The TikTok auction starts at $1. As the timer counts down, the price quickly shoots up, with a bid of over $100 scoring the win. After the bidding closes, a digital prize wheel appears and spins through multiple possible products before landing on what the high bidder just won: a teddy bear.

The winner was pissed. “I just paid $147 for a stuffed animal,” they wrote in the stream’s chatlog. “When I was bidding, you said that I could win that iPhone, and it gave me a BB3 Zodiac,” they said, referring to the Labubu-style plushie that retails for about $20. “That’s a scam. Please return my money.”

This person was not alone in their frustration. Multiple viewers of the stream were outraged when they placed high bids hoping to score Apple devices, only to learn their reward was the chance to spin a digital prize wheel that landed on something cheap. “Man, hell no. This is false advertising. Why would I pay $55 for a damn charger?” wrote another angry bidder. “Calling my bank now.” The demand for refunds was a common refrain.

This is all part of TikTok’s feature, called a “Surprise Set,” where auction hosts create buckets of up to 500 products and whoever bids the most walks away with a random pick from the available prizes. These streams often include a few big ticket items, like iPhones and iPads, to lure viewers in. The rest of the items are less desirable, like charging cords and pencil cases. This feature was added late last year to the platform and remains an invitation-only feature for sellers on TikTok.

Many of the streaming set-ups for these TikTok “Surprise Sets” look very similar: a pile of expensive products is shown on screen, with different hosts rallying a couple hundred concurrent viewers to bid higher and higher amounts. If a viewer taps on a small button in the lower left corner of the screen, they can see the live probability of winning each item as well as the full list of what items are still available.

The popularity of “Surprise Sets” on TikTok are emblematic of how gambling-like interactions currently dominate the experience of going online, where prediction markets and sports betting reign. People can even wager on the outcome of reality TV shows.

WIRED reached out to TikTok for comment on Wednesday of last week to share examples of frustrated viewers who felt scammed. One day later on Thursday, TikTok rolled out a change to its livestream policies and what hosts are allowed to do for “Surprise Sets.” (It’s a policy update that TikTok claims was already in the works.) Hosts are no longer allowed to include iPhones, iPads, televisions, diamonds, gift cards, or precious metals as part of the prizes available for viewers to win during surprise auctions. Following this rule change, hosts seem to be following the new guidelines, with no iPhones appearing in livestream “Surprise Sets” seen by WIRED.

“TikTok Shop requires all sellers, including those running Surprise Sets, to accurately present what is being offered. We will take enforcement action on violations of our policies, including removing products and suspending accounts,” TikTok spokesperson Ben Rathe said in a statement to WIRED. If a buyer feels like they were misled, they can reach out to TikTok’s customer support to review the purchase.

#TikTok #Shoppers #Thought #Bidding #iPhones #Won #Teddy #Bearstiktok,gambling,livestreaming,social media">TikTok Shoppers Thought They Were Bidding on iPhones. Instead, They Won Teddy BearsA TikTok livestream host waves an iPhone box in front of the camera as around 250 viewers place their bids.“This could be yours, chat,” the host says. “Wake it up.” The host’s face is hidden from view, with just their hands visible in front of stacks of iPhone, iPad, and MacBook boxes. The TikTok auction starts at . As the timer counts down, the price quickly shoots up, with a bid of over 0 scoring the win. After the bidding closes, a digital prize wheel appears and spins through multiple possible products before landing on what the high bidder just won: a teddy bear.The winner was pissed. “I just paid 7 for a stuffed animal,” they wrote in the stream’s chatlog. “When I was bidding, you said that I could win that iPhone, and it gave me a BB3 Zodiac,” they said, referring to the Labubu-style plushie that retails for about . “That’s a scam. Please return my money.”This person was not alone in their frustration. Multiple viewers of the stream were outraged when they placed high bids hoping to score Apple devices, only to learn their reward was the chance to spin a digital prize wheel that landed on something cheap. “Man, hell no. This is false advertising. Why would I pay  for a damn charger?” wrote another angry bidder. “Calling my bank now.” The demand for refunds was a common refrain.This is all part of TikTok’s feature, called a “Surprise Set,” where auction hosts create buckets of up to 500 products and whoever bids the most walks away with a random pick from the available prizes. These streams often include a few big ticket items, like iPhones and iPads, to lure viewers in. The rest of the items are less desirable, like charging cords and pencil cases. This feature was added late last year to the platform and remains an invitation-only feature for sellers on TikTok.Many of the streaming set-ups for these TikTok “Surprise Sets” look very similar: a pile of expensive products is shown on screen, with different hosts rallying a couple hundred concurrent viewers to bid higher and higher amounts. If a viewer taps on a small button in the lower left corner of the screen, they can see the live probability of winning each item as well as the full list of what items are still available.The popularity of “Surprise Sets” on TikTok are emblematic of how gambling-like interactions currently dominate the experience of going online, where prediction markets and sports betting reign. People can even wager on the outcome of reality TV shows.WIRED reached out to TikTok for comment on Wednesday of last week to share examples of frustrated viewers who felt scammed. One day later on Thursday, TikTok rolled out a change to its livestream policies and what hosts are allowed to do for “Surprise Sets.” (It’s a policy update that TikTok claims was already in the works.) Hosts are no longer allowed to include iPhones, iPads, televisions, diamonds, gift cards, or precious metals as part of the prizes available for viewers to win during surprise auctions. Following this rule change, hosts seem to be following the new guidelines, with no iPhones appearing in livestream “Surprise Sets” seen by WIRED.“TikTok Shop requires all sellers, including those running Surprise Sets, to accurately present what is being offered. We will take enforcement action on violations of our policies, including removing products and suspending accounts,” TikTok spokesperson Ben Rathe said in a statement to WIRED. If a buyer feels like they were misled, they can reach out to TikTok’s customer support to review the purchase.#TikTok #Shoppers #Thought #Bidding #iPhones #Won #Teddy #Bearstiktok,gambling,livestreaming,social media

iPhone box in front of the camera as around 250 viewers place their bids.

“This could be yours, chat,” the host says. “Wake it up.” The host’s face is hidden from view, with just their hands visible in front of stacks of iPhone, iPad, and MacBook boxes. The TikTok auction starts at $1. As the timer counts down, the price quickly shoots up, with a bid of over $100 scoring the win. After the bidding closes, a digital prize wheel appears and spins through multiple possible products before landing on what the high bidder just won: a teddy bear.

The winner was pissed. “I just paid $147 for a stuffed animal,” they wrote in the stream’s chatlog. “When I was bidding, you said that I could win that iPhone, and it gave me a BB3 Zodiac,” they said, referring to the Labubu-style plushie that retails for about $20. “That’s a scam. Please return my money.”

This person was not alone in their frustration. Multiple viewers of the stream were outraged when they placed high bids hoping to score Apple devices, only to learn their reward was the chance to spin a digital prize wheel that landed on something cheap. “Man, hell no. This is false advertising. Why would I pay $55 for a damn charger?” wrote another angry bidder. “Calling my bank now.” The demand for refunds was a common refrain.

This is all part of TikTok’s feature, called a “Surprise Set,” where auction hosts create buckets of up to 500 products and whoever bids the most walks away with a random pick from the available prizes. These streams often include a few big ticket items, like iPhones and iPads, to lure viewers in. The rest of the items are less desirable, like charging cords and pencil cases. This feature was added late last year to the platform and remains an invitation-only feature for sellers on TikTok.

Many of the streaming set-ups for these TikTok “Surprise Sets” look very similar: a pile of expensive products is shown on screen, with different hosts rallying a couple hundred concurrent viewers to bid higher and higher amounts. If a viewer taps on a small button in the lower left corner of the screen, they can see the live probability of winning each item as well as the full list of what items are still available.

The popularity of “Surprise Sets” on TikTok are emblematic of how gambling-like interactions currently dominate the experience of going online, where prediction markets and sports betting reign. People can even wager on the outcome of reality TV shows.

WIRED reached out to TikTok for comment on Wednesday of last week to share examples of frustrated viewers who felt scammed. One day later on Thursday, TikTok rolled out a change to its livestream policies and what hosts are allowed to do for “Surprise Sets.” (It’s a policy update that TikTok claims was already in the works.) Hosts are no longer allowed to include iPhones, iPads, televisions, diamonds, gift cards, or precious metals as part of the prizes available for viewers to win during surprise auctions. Following this rule change, hosts seem to be following the new guidelines, with no iPhones appearing in livestream “Surprise Sets” seen by WIRED.

“TikTok Shop requires all sellers, including those running Surprise Sets, to accurately present what is being offered. We will take enforcement action on violations of our policies, including removing products and suspending accounts,” TikTok spokesperson Ben Rathe said in a statement to WIRED. If a buyer feels like they were misled, they can reach out to TikTok’s customer support to review the purchase.

#TikTok #Shoppers #Thought #Bidding #iPhones #Won #Teddy #Bearstiktok,gambling,livestreaming,social media">TikTok Shoppers Thought They Were Bidding on iPhones. Instead, They Won Teddy Bears

A TikTok livestream host waves an iPhone box in front of the camera as around 250 viewers place their bids.

“This could be yours, chat,” the host says. “Wake it up.” The host’s face is hidden from view, with just their hands visible in front of stacks of iPhone, iPad, and MacBook boxes. The TikTok auction starts at $1. As the timer counts down, the price quickly shoots up, with a bid of over $100 scoring the win. After the bidding closes, a digital prize wheel appears and spins through multiple possible products before landing on what the high bidder just won: a teddy bear.

The winner was pissed. “I just paid $147 for a stuffed animal,” they wrote in the stream’s chatlog. “When I was bidding, you said that I could win that iPhone, and it gave me a BB3 Zodiac,” they said, referring to the Labubu-style plushie that retails for about $20. “That’s a scam. Please return my money.”

This person was not alone in their frustration. Multiple viewers of the stream were outraged when they placed high bids hoping to score Apple devices, only to learn their reward was the chance to spin a digital prize wheel that landed on something cheap. “Man, hell no. This is false advertising. Why would I pay $55 for a damn charger?” wrote another angry bidder. “Calling my bank now.” The demand for refunds was a common refrain.

This is all part of TikTok’s feature, called a “Surprise Set,” where auction hosts create buckets of up to 500 products and whoever bids the most walks away with a random pick from the available prizes. These streams often include a few big ticket items, like iPhones and iPads, to lure viewers in. The rest of the items are less desirable, like charging cords and pencil cases. This feature was added late last year to the platform and remains an invitation-only feature for sellers on TikTok.

Many of the streaming set-ups for these TikTok “Surprise Sets” look very similar: a pile of expensive products is shown on screen, with different hosts rallying a couple hundred concurrent viewers to bid higher and higher amounts. If a viewer taps on a small button in the lower left corner of the screen, they can see the live probability of winning each item as well as the full list of what items are still available.

The popularity of “Surprise Sets” on TikTok are emblematic of how gambling-like interactions currently dominate the experience of going online, where prediction markets and sports betting reign. People can even wager on the outcome of reality TV shows.

WIRED reached out to TikTok for comment on Wednesday of last week to share examples of frustrated viewers who felt scammed. One day later on Thursday, TikTok rolled out a change to its livestream policies and what hosts are allowed to do for “Surprise Sets.” (It’s a policy update that TikTok claims was already in the works.) Hosts are no longer allowed to include iPhones, iPads, televisions, diamonds, gift cards, or precious metals as part of the prizes available for viewers to win during surprise auctions. Following this rule change, hosts seem to be following the new guidelines, with no iPhones appearing in livestream “Surprise Sets” seen by WIRED.

“TikTok Shop requires all sellers, including those running Surprise Sets, to accurately present what is being offered. We will take enforcement action on violations of our policies, including removing products and suspending accounts,” TikTok spokesperson Ben Rathe said in a statement to WIRED. If a buyer feels like they were misled, they can reach out to TikTok’s customer support to review the purchase.

#TikTok #Shoppers #Thought #Bidding #iPhones #Won #Teddy #Bearstiktok,gambling,livestreaming,social media

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