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TikTok’s #SkinnyTok ban won’t stop disordered eating content

TikTok’s #SkinnyTok ban won’t stop disordered eating content

On June 1, TikTok banned the #SkinnyTok trend and hashtag on the app worldwide after receiving pressure from European lawmakers, according to Euractiv.

SkinnyTok glamorizes eating disorders and could influence people — primarily young women — to emaciate themselves in order to access an unrealistic beauty standard.

Unfortunately, just because the hashtag is banned from TikTok doesn’t mean the content is particularly difficult to find. As Mashable has previously reported, content moderation rarely changes the content of our conversations, even if it succeeds in changing some of our vocabulary. Instead of suicide, users say “unaliving;” instead of sex, they says “seggs;” and instead of porn, we get corn emojis. In the same way, though SkinnyTok may be gone, users can still find the same content under new names. Similar content is also constantly pushed on FitTok, TikTok’s community for fitness content.

SEE ALSO:

YouTube updates guidelines for eating disorder-related content

This ban comes after policymakers in Brussels and Paris looked into SkinnyTok and found it was full of young women, many of whom looked emaciated, posting extreme diets and weight-loss tips.

“[We] have blocked search results for #skinnytok since it has become linked to unhealthy weight loss content,” TikTok spokesperson Paolo Ganino said in a statement Monday, according to Politico. Ganino added that the ban is part of a “regular review … to address evolving risks” on TikTok.

Now, when you search for the hashtag, you’ll be met with a page that reads: “You’re not alone.”

Mashable Trend Report: Coming Soon!

“If you or someone you know has questions about body image, food, or exercise — it is important to know that help is out there and you are not alone If you feel comfortable, you can confide in someone you trust or check out the resources below. Please remember to take care of yourselves and each other.” The page also includes a number for the National Alliance for Eating Disorders and a link that takes users to the TikTok Safety Center.

France’s Digital Minister Clara Chappaz called this a “collective victory” on Sunday, according to Politico.

The SkinnyTok ban comes after a piece in The Cut detailed a destructive community created by SkinnyTok’s biggest influencer, Liv Schmidt. Online communities that glamorize extremely skinny physiques and celebrate disordered eating have been popular since the early days of the internet, and SkinnyTok is just the latest iteration of an old trend.

This trend of shrinking oneself to achieve ideal thinness is so devastating because it’s rooted in real-life privilege afforded to thin people. Anti-fat bias affects people in work, finances, and relationships. According to a LinkedIn survey, fat workers earn more than $2,000 less each year than thin people in the UK. Women in the U.S. and Germany experience “a negative weight-income relationship that is steepest at the thin end of the distribution,” according to a study from the Journal of Applied Psychology. MIT researchers also found that managers who believed they would be training a fat worker “had lower expectations about the trainee’s success and work ethic prior to training.” Thinner people are treated better in the doctor’s office and have easier access to services like air travel.

Many activists believe the answer to fatphobia cannot be to encourage thinness, as trends like SkinnyTok do. Instead, they believe we should fight fatphobia itself. Likewise, many body positivity activists warn that fatphobia is compounded when other factors such as race, class, and disability are folded in.

A report by the Dove Self-Esteem Project shows that nine out of 10 girls follow social media accounts that make them feel less beautiful, and more than half of the respondents said they couldn’t measure up to online beauty standards. Nearly 30 million Americans suffer from an eating disorder at some point in their life, and only 27 percent of women receive any treatment for it. Even worse, more than one person dies as a direct result of an eating disorder every hour, according to statistics from the National Association of Anorexia Nervosa and Associated Disorders. And, according to Eating Recovery Center, “studies have shown a clear link between social media and eating disorders.”

If you feel like you’d like to talk to someone about your eating behavior, text “NEDA” to the Crisis Text Line at 741-741 to be connected with a trained volunteer or visit the National Eating Disorder Association website for more information.

If you’re feeling suicidal or experiencing a mental health crisis, please talk to somebody. You can call or text the 988 Suicide & Crisis Lifeline at 988, or chat at 988lifeline.org. You can reach the Trans Lifeline by calling 877-565-8860 or the Trevor Project at 866-488-7386. Text “START” to Crisis Text Line at 741-741. Contact the NAMI HelpLine at 1-800-950-NAMI, Monday through Friday from 10:00 a.m. – 10:00 p.m. ET, or email [email protected]. If you don’t like the phone, consider using the 988 Suicide and Crisis Lifeline Chat at crisischat.org. Here is a list of international resources.



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#TikToks #SkinnyTok #ban #wont #stop #disordered #eating #content

Pronto, an Indian instant house-help startup, is finalizing a funding round led by tech investor Lachy Groom that would value the fast-growing company at about $200 million after investment, TechCrunch has learned.

The deal is expected to bring in about $20 million in fresh capital and would mark a sharp jump from the $100 million valuation at which the company raised $25 million in a Series B round led by Epiq Capital in early March, doubling its valuation in a matter of weeks, two people familiar with the matter said.

Bengaluru-based Pronto completed about 500,000 orders last month and is currently handling around 24,000–25,000 orders daily, up from about 18,000 daily bookings in March and roughly 1,000 last year.

Founded in 2025, Pronto connects households with on-demand domestic help for services such as cleaning and chores, promising quick turnaround times through a managed network of workers.

In March, Pronto founder Anjali Sardana told TechCrunch the startup had expanded from one city to 10 — including Delhi NCR, Bengaluru, and Mumbai — and from five to more than 150 micromarkets. However, much of its activity remains concentrated in a handful of markets, with the National Capital Region accounting for about half of total bookings.

The startup has over 4,500 active professionals on its platform, around 99% of whom are women, Sardana said last month, adding that demand continued to outpace onboarding of new workers as bookings grew about 20% week over week.

Before this funding, Pronto had raised about $40 million in total. Its investors include Epiq Capital, Glade Brook Capital, General Catalyst and Bain Capital Ventures.

Techcrunch event

San Francisco, CA | October 13-15, 2026

Pronto and Groom did not respond to requests for comment.

#Lachy #Groom #India #startup #Pronto #200M #valuation #sources #TechCrunchpronto,Lachy Groom">Lachy Groom to back India startup Pronto at a 0M valuation, sources say | TechCrunch
Pronto, an Indian instant house-help startup, is finalizing a funding round led by tech investor Lachy Groom that would value the fast-growing company at about 0 million after investment, TechCrunch has learned.

The deal is expected to bring in about  million in fresh capital and would mark a sharp jump from the 0 million valuation at which the company raised  million in a Series B round led by Epiq Capital in early March, doubling its valuation in a matter of weeks, two people familiar with the matter said.







Bengaluru-based Pronto completed about 500,000 orders last month and is currently handling around 24,000–25,000 orders daily, up from about 18,000 daily bookings in March and roughly 1,000 last year.

Founded in 2025, Pronto connects households with on-demand domestic help for services such as cleaning and chores, promising quick turnaround times through a managed network of workers.

In March, Pronto founder Anjali Sardana told TechCrunch the startup had expanded from one city to 10 — including Delhi NCR, Bengaluru, and Mumbai — and from five to more than 150 micromarkets. However, much of its activity remains concentrated in a handful of markets, with the National Capital Region accounting for about half of total bookings.

The startup has over 4,500 active professionals on its platform, around 99% of whom are women, Sardana said last month, adding that demand continued to outpace onboarding of new workers as bookings grew about 20% week over week.

Before this funding, Pronto had raised about  million in total. Its investors include Epiq Capital, Glade Brook Capital, General Catalyst and Bain Capital Ventures.

	
		
		Techcrunch event
		
			
			
									San Francisco, CA
													|
													October 13-15, 2026
							
			
		
	


Pronto and Groom did not respond to requests for comment.
#Lachy #Groom #India #startup #Pronto #200M #valuation #sources #TechCrunchpronto,Lachy Groom

Pronto, an Indian instant house-help startup, is finalizing a funding round led by tech investor Lachy Groom that would value the fast-growing company at about $200 million after investment, TechCrunch has learned.

The deal is expected to bring in about $20 million in fresh capital and would mark a sharp jump from the $100 million valuation at which the company raised $25 million in a Series B round led by Epiq Capital in early March, doubling its valuation in a matter of weeks, two people familiar with the matter said.

Bengaluru-based Pronto completed about 500,000 orders last month and is currently handling around 24,000–25,000 orders daily, up from about 18,000 daily bookings in March and roughly 1,000 last year.

Founded in 2025, Pronto connects households with on-demand domestic help for services such as cleaning and chores, promising quick turnaround times through a managed network of workers.

In March, Pronto founder Anjali Sardana told TechCrunch the startup had expanded from one city to 10 — including Delhi NCR, Bengaluru, and Mumbai — and from five to more than 150 micromarkets. However, much of its activity remains concentrated in a handful of markets, with the National Capital Region accounting for about half of total bookings.

The startup has over 4,500 active professionals on its platform, around 99% of whom are women, Sardana said last month, adding that demand continued to outpace onboarding of new workers as bookings grew about 20% week over week.

Before this funding, Pronto had raised about $40 million in total. Its investors include Epiq Capital, Glade Brook Capital, General Catalyst and Bain Capital Ventures.

Techcrunch event

San Francisco, CA | October 13-15, 2026

Pronto and Groom did not respond to requests for comment.

#Lachy #Groom #India #startup #Pronto #200M #valuation #sources #TechCrunchpronto,Lachy Groom">Lachy Groom to back India startup Pronto at a $200M valuation, sources say | TechCrunch

Pronto, an Indian instant house-help startup, is finalizing a funding round led by tech investor Lachy Groom that would value the fast-growing company at about $200 million after investment, TechCrunch has learned.

The deal is expected to bring in about $20 million in fresh capital and would mark a sharp jump from the $100 million valuation at which the company raised $25 million in a Series B round led by Epiq Capital in early March, doubling its valuation in a matter of weeks, two people familiar with the matter said.

Bengaluru-based Pronto completed about 500,000 orders last month and is currently handling around 24,000–25,000 orders daily, up from about 18,000 daily bookings in March and roughly 1,000 last year.

Founded in 2025, Pronto connects households with on-demand domestic help for services such as cleaning and chores, promising quick turnaround times through a managed network of workers.

In March, Pronto founder Anjali Sardana told TechCrunch the startup had expanded from one city to 10 — including Delhi NCR, Bengaluru, and Mumbai — and from five to more than 150 micromarkets. However, much of its activity remains concentrated in a handful of markets, with the National Capital Region accounting for about half of total bookings.

The startup has over 4,500 active professionals on its platform, around 99% of whom are women, Sardana said last month, adding that demand continued to outpace onboarding of new workers as bookings grew about 20% week over week.

Before this funding, Pronto had raised about $40 million in total. Its investors include Epiq Capital, Glade Brook Capital, General Catalyst and Bain Capital Ventures.

Techcrunch event

San Francisco, CA | October 13-15, 2026

Pronto and Groom did not respond to requests for comment.

#Lachy #Groom #India #startup #Pronto #200M #valuation #sources #TechCrunchpronto,Lachy Groom
VivoBook laptops have recently been released in the Indian market. The latest range comprises high-end and budget-friendly models that boast enhanced processing capabilities, light weight, and advanced AI features. Users can purchase these laptops through various online and offline mediums.

Design, Performance, and AI Features

All the laptops in this range are powered by next-gen Intel Core Ultra Series 3 and Snapdragon X2 processors. With AI capabilities built into the chips, users get improved speed and performance, especially for modern tasks.

This results in faster switching between apps, better support for creative work, and longer battery life. Overall, the experience feels more responsive and reliable for daily use, whether for office work, learning, or streaming.

Another feature that stands out in this line of ASUS laptops is its design. This particular design uses Ceraluminum, a material used to create the laptop casing, making the laptops very durable yet lightweight. In other words, they look luxurious while being highly portable.

Complete Lineup and Pricing

The newly launched portfolio includes a wide range of models:

  • Zenbook S14 (UX5406AA) – starting at INR 1,79,990
  • Zenbook DUO (UX8407AA) – starting at INR 2,99,990
  • Zenbook A14 (UX3407NA) – starting at INR 1,85,990
  • Vivobook 14 (X1407AA) – starting at INR 98,990
  • Vivobook 16 (X1607AA) – starting at INR 1,01,990
  • Vivobook S14 (S3407AA) – starting at INR 1,28,990
  • Vivobook S16 (S3607AA) – starting at INR 1,31,990

Zenbook Series Highlights

New ASUS Zenbook and Vivobook Laptops Now Up for Sale in India
	
The 2026 versions of the ASUS Zenbook and VivoBook laptops have recently been released in the Indian market. The latest range comprises high-end and budget-friendly models that boast enhanced processing capabilities, light weight, and advanced AI features. Users can purchase these laptops through various online and offline mediums.



Design, Performance, and AI Features



All the laptops in this range are powered by next-gen Intel Core Ultra Series 3 and Snapdragon X2 processors. With AI capabilities built into the chips, users get improved speed and performance, especially for modern tasks.



This results in faster switching between apps, better support for creative work, and longer battery life. Overall, the experience feels more responsive and reliable for daily use, whether for office work, learning, or streaming.



Another feature that stands out in this line of ASUS laptops is its design. This particular design uses Ceraluminum, a material used to create the laptop casing, making the laptops very durable yet lightweight. In other words, they look luxurious while being highly portable.



Complete Lineup and Pricing



The newly launched portfolio includes a wide range of models:




Zenbook S14 (UX5406AA) – starting at INR 1,79,990



Zenbook DUO (UX8407AA) – starting at INR 2,99,990



Zenbook A14 (UX3407NA) – starting at INR 1,85,990



Vivobook 14 (X1407AA) – starting at INR 98,990



Vivobook 16 (X1607AA) – starting at INR 1,01,990



Vivobook S14 (S3407AA) – starting at INR 1,28,990



Vivobook S16 (S3607AA) – starting at INR 1,31,990




Zenbook Series Highlights







The Zenbook series focuses on premium design and performance, with each model built for different needs. The Zenbook S14 is a lightweight laptop at around 1.2 kg, featuring a slim design and a 14-inch 3K OLED touch display, along with up to 27 hours of battery life, making it ideal for users who need portability.



Moreover, the Zenbook DUO is equipped with two 14-inch 3K OLED touchscreen displays that offer an improved multitasking environment, as well as a battery life of up to 32 hours. Conversely, the Zenbook A14 focuses more on its portability, as it weighs less than 1 kg and uses the Snapdragon X2 chipset, which highlights its AI performance and battery life.



Vivobook Series Highlights






The main theme of the Vivobook laptops is to provide efficient performance but at an affordable price. The Vivobook 14 and 16 models are best suited for general use, and their functionality supports productivity and provides additional security. On the other hand, the Vivobook S14 and S16 models would be suitable for users with greater knowledge, as they offer excellent performance and longer battery life.



Availability Details



Both laptops are easily available throughout India, via both online and offline channels. They are available in ASUS Exclusive Stores, Hybrid Stores, ASUS E-shop, Flipkart, and Amazon. They are also sold through authorized retail partners across the country. The Zenbook A16 is expected to be available from June onwards.

#ASUS #Zenbook #Vivobook #Laptops #Sale #IndiaAsus

The Zenbook series focuses on premium design and performance, with each model built for different needs. The Zenbook S14 is a lightweight laptop at around 1.2 kg, featuring a slim design and a 14-inch 3K OLED touch display, along with up to 27 hours of battery life, making it ideal for users who need portability.

Moreover, the Zenbook DUO is equipped with two 14-inch 3K OLED touchscreen displays that offer an improved multitasking environment, as well as a battery life of up to 32 hours. Conversely, the Zenbook A14 focuses more on its portability, as it weighs less than 1 kg and uses the Snapdragon X2 chipset, which highlights its AI performance and battery life.

Vivobook Series Highlights

image for Asus Vivobook

The main theme of the Vivobook laptops is to provide efficient performance but at an affordable price. The Vivobook 14 and 16 models are best suited for general use, and their functionality supports productivity and provides additional security. On the other hand, the Vivobook S14 and S16 models would be suitable for users with greater knowledge, as they offer excellent performance and longer battery life.

Availability Details

Both laptops are easily available throughout India, via both online and offline channels. They are available in ASUS Exclusive Stores, Hybrid Stores, ASUS E-shop, Flipkart, and Amazon. They are also sold through authorized retail partners across the country. The Zenbook A16 is expected to be available from June onwards.

#ASUS #Zenbook #Vivobook #Laptops #Sale #IndiaAsus">New ASUS Zenbook and Vivobook Laptops Now Up for Sale in India
	
The 2026 versions of the ASUS Zenbook and VivoBook laptops have recently been released in the Indian market. The latest range comprises high-end and budget-friendly models that boast enhanced processing capabilities, light weight, and advanced AI features. Users can purchase these laptops through various online and offline mediums.



Design, Performance, and AI Features



All the laptops in this range are powered by next-gen Intel Core Ultra Series 3 and Snapdragon X2 processors. With AI capabilities built into the chips, users get improved speed and performance, especially for modern tasks.



This results in faster switching between apps, better support for creative work, and longer battery life. Overall, the experience feels more responsive and reliable for daily use, whether for office work, learning, or streaming.



Another feature that stands out in this line of ASUS laptops is its design. This particular design uses Ceraluminum, a material used to create the laptop casing, making the laptops very durable yet lightweight. In other words, they look luxurious while being highly portable.



Complete Lineup and Pricing



The newly launched portfolio includes a wide range of models:




Zenbook S14 (UX5406AA) – starting at INR 1,79,990



Zenbook DUO (UX8407AA) – starting at INR 2,99,990



Zenbook A14 (UX3407NA) – starting at INR 1,85,990



Vivobook 14 (X1407AA) – starting at INR 98,990



Vivobook 16 (X1607AA) – starting at INR 1,01,990



Vivobook S14 (S3407AA) – starting at INR 1,28,990



Vivobook S16 (S3607AA) – starting at INR 1,31,990




Zenbook Series Highlights







The Zenbook series focuses on premium design and performance, with each model built for different needs. The Zenbook S14 is a lightweight laptop at around 1.2 kg, featuring a slim design and a 14-inch 3K OLED touch display, along with up to 27 hours of battery life, making it ideal for users who need portability.



Moreover, the Zenbook DUO is equipped with two 14-inch 3K OLED touchscreen displays that offer an improved multitasking environment, as well as a battery life of up to 32 hours. Conversely, the Zenbook A14 focuses more on its portability, as it weighs less than 1 kg and uses the Snapdragon X2 chipset, which highlights its AI performance and battery life.



Vivobook Series Highlights






The main theme of the Vivobook laptops is to provide efficient performance but at an affordable price. The Vivobook 14 and 16 models are best suited for general use, and their functionality supports productivity and provides additional security. On the other hand, the Vivobook S14 and S16 models would be suitable for users with greater knowledge, as they offer excellent performance and longer battery life.



Availability Details



Both laptops are easily available throughout India, via both online and offline channels. They are available in ASUS Exclusive Stores, Hybrid Stores, ASUS E-shop, Flipkart, and Amazon. They are also sold through authorized retail partners across the country. The Zenbook A16 is expected to be available from June onwards.

#ASUS #Zenbook #Vivobook #Laptops #Sale #IndiaAsus

released in the Indian market. The latest range comprises high-end and budget-friendly models that boast enhanced processing capabilities, light weight, and advanced AI features. Users can purchase these laptops through various online and offline mediums.

Design, Performance, and AI Features

All the laptops in this range are powered by next-gen Intel Core Ultra Series 3 and Snapdragon X2 processors. With AI capabilities built into the chips, users get improved speed and performance, especially for modern tasks.

This results in faster switching between apps, better support for creative work, and longer battery life. Overall, the experience feels more responsive and reliable for daily use, whether for office work, learning, or streaming.

Another feature that stands out in this line of ASUS laptops is its design. This particular design uses Ceraluminum, a material used to create the laptop casing, making the laptops very durable yet lightweight. In other words, they look luxurious while being highly portable.

Complete Lineup and Pricing

The newly launched portfolio includes a wide range of models:

  • Zenbook S14 (UX5406AA) – starting at INR 1,79,990
  • Zenbook DUO (UX8407AA) – starting at INR 2,99,990
  • Zenbook A14 (UX3407NA) – starting at INR 1,85,990
  • Vivobook 14 (X1407AA) – starting at INR 98,990
  • Vivobook 16 (X1607AA) – starting at INR 1,01,990
  • Vivobook S14 (S3407AA) – starting at INR 1,28,990
  • Vivobook S16 (S3607AA) – starting at INR 1,31,990

Zenbook Series Highlights

New ASUS Zenbook and Vivobook Laptops Now Up for Sale in India
	
The 2026 versions of the ASUS Zenbook and VivoBook laptops have recently been released in the Indian market. The latest range comprises high-end and budget-friendly models that boast enhanced processing capabilities, light weight, and advanced AI features. Users can purchase these laptops through various online and offline mediums.



Design, Performance, and AI Features



All the laptops in this range are powered by next-gen Intel Core Ultra Series 3 and Snapdragon X2 processors. With AI capabilities built into the chips, users get improved speed and performance, especially for modern tasks.



This results in faster switching between apps, better support for creative work, and longer battery life. Overall, the experience feels more responsive and reliable for daily use, whether for office work, learning, or streaming.



Another feature that stands out in this line of ASUS laptops is its design. This particular design uses Ceraluminum, a material used to create the laptop casing, making the laptops very durable yet lightweight. In other words, they look luxurious while being highly portable.



Complete Lineup and Pricing



The newly launched portfolio includes a wide range of models:




Zenbook S14 (UX5406AA) – starting at INR 1,79,990



Zenbook DUO (UX8407AA) – starting at INR 2,99,990



Zenbook A14 (UX3407NA) – starting at INR 1,85,990



Vivobook 14 (X1407AA) – starting at INR 98,990



Vivobook 16 (X1607AA) – starting at INR 1,01,990



Vivobook S14 (S3407AA) – starting at INR 1,28,990



Vivobook S16 (S3607AA) – starting at INR 1,31,990




Zenbook Series Highlights







The Zenbook series focuses on premium design and performance, with each model built for different needs. The Zenbook S14 is a lightweight laptop at around 1.2 kg, featuring a slim design and a 14-inch 3K OLED touch display, along with up to 27 hours of battery life, making it ideal for users who need portability.



Moreover, the Zenbook DUO is equipped with two 14-inch 3K OLED touchscreen displays that offer an improved multitasking environment, as well as a battery life of up to 32 hours. Conversely, the Zenbook A14 focuses more on its portability, as it weighs less than 1 kg and uses the Snapdragon X2 chipset, which highlights its AI performance and battery life.



Vivobook Series Highlights






The main theme of the Vivobook laptops is to provide efficient performance but at an affordable price. The Vivobook 14 and 16 models are best suited for general use, and their functionality supports productivity and provides additional security. On the other hand, the Vivobook S14 and S16 models would be suitable for users with greater knowledge, as they offer excellent performance and longer battery life.



Availability Details



Both laptops are easily available throughout India, via both online and offline channels. They are available in ASUS Exclusive Stores, Hybrid Stores, ASUS E-shop, Flipkart, and Amazon. They are also sold through authorized retail partners across the country. The Zenbook A16 is expected to be available from June onwards.

#ASUS #Zenbook #Vivobook #Laptops #Sale #IndiaAsus

The Zenbook series focuses on premium design and performance, with each model built for different needs. The Zenbook S14 is a lightweight laptop at around 1.2 kg, featuring a slim design and a 14-inch 3K OLED touch display, along with up to 27 hours of battery life, making it ideal for users who need portability.

Moreover, the Zenbook DUO is equipped with two 14-inch 3K OLED touchscreen displays that offer an improved multitasking environment, as well as a battery life of up to 32 hours. Conversely, the Zenbook A14 focuses more on its portability, as it weighs less than 1 kg and uses the Snapdragon X2 chipset, which highlights its AI performance and battery life.

Vivobook Series Highlights

image for Asus Vivobook

The main theme of the Vivobook laptops is to provide efficient performance but at an affordable price. The Vivobook 14 and 16 models are best suited for general use, and their functionality supports productivity and provides additional security. On the other hand, the Vivobook S14 and S16 models would be suitable for users with greater knowledge, as they offer excellent performance and longer battery life.

Availability Details

Both laptops are easily available throughout India, via both online and offline channels. They are available in ASUS Exclusive Stores, Hybrid Stores, ASUS E-shop, Flipkart, and Amazon. They are also sold through authorized retail partners across the country. The Zenbook A16 is expected to be available from June onwards.

#ASUS #Zenbook #Vivobook #Laptops #Sale #IndiaAsus">New ASUS Zenbook and Vivobook Laptops Now Up for Sale in India

The 2026 versions of the ASUS Zenbook and VivoBook laptops have recently been released in the Indian market. The latest range comprises high-end and budget-friendly models that boast enhanced processing capabilities, light weight, and advanced AI features. Users can purchase these laptops through various online and offline mediums.

Design, Performance, and AI Features

All the laptops in this range are powered by next-gen Intel Core Ultra Series 3 and Snapdragon X2 processors. With AI capabilities built into the chips, users get improved speed and performance, especially for modern tasks.

This results in faster switching between apps, better support for creative work, and longer battery life. Overall, the experience feels more responsive and reliable for daily use, whether for office work, learning, or streaming.

Another feature that stands out in this line of ASUS laptops is its design. This particular design uses Ceraluminum, a material used to create the laptop casing, making the laptops very durable yet lightweight. In other words, they look luxurious while being highly portable.

Complete Lineup and Pricing

The newly launched portfolio includes a wide range of models:

  • Zenbook S14 (UX5406AA) – starting at INR 1,79,990
  • Zenbook DUO (UX8407AA) – starting at INR 2,99,990
  • Zenbook A14 (UX3407NA) – starting at INR 1,85,990
  • Vivobook 14 (X1407AA) – starting at INR 98,990
  • Vivobook 16 (X1607AA) – starting at INR 1,01,990
  • Vivobook S14 (S3407AA) – starting at INR 1,28,990
  • Vivobook S16 (S3607AA) – starting at INR 1,31,990

Zenbook Series Highlights

New ASUS Zenbook and Vivobook Laptops Now Up for Sale in India
	
The 2026 versions of the ASUS Zenbook and VivoBook laptops have recently been released in the Indian market. The latest range comprises high-end and budget-friendly models that boast enhanced processing capabilities, light weight, and advanced AI features. Users can purchase these laptops through various online and offline mediums.



Design, Performance, and AI Features



All the laptops in this range are powered by next-gen Intel Core Ultra Series 3 and Snapdragon X2 processors. With AI capabilities built into the chips, users get improved speed and performance, especially for modern tasks.



This results in faster switching between apps, better support for creative work, and longer battery life. Overall, the experience feels more responsive and reliable for daily use, whether for office work, learning, or streaming.



Another feature that stands out in this line of ASUS laptops is its design. This particular design uses Ceraluminum, a material used to create the laptop casing, making the laptops very durable yet lightweight. In other words, they look luxurious while being highly portable.



Complete Lineup and Pricing



The newly launched portfolio includes a wide range of models:




Zenbook S14 (UX5406AA) – starting at INR 1,79,990



Zenbook DUO (UX8407AA) – starting at INR 2,99,990



Zenbook A14 (UX3407NA) – starting at INR 1,85,990



Vivobook 14 (X1407AA) – starting at INR 98,990



Vivobook 16 (X1607AA) – starting at INR 1,01,990



Vivobook S14 (S3407AA) – starting at INR 1,28,990



Vivobook S16 (S3607AA) – starting at INR 1,31,990




Zenbook Series Highlights







The Zenbook series focuses on premium design and performance, with each model built for different needs. The Zenbook S14 is a lightweight laptop at around 1.2 kg, featuring a slim design and a 14-inch 3K OLED touch display, along with up to 27 hours of battery life, making it ideal for users who need portability.



Moreover, the Zenbook DUO is equipped with two 14-inch 3K OLED touchscreen displays that offer an improved multitasking environment, as well as a battery life of up to 32 hours. Conversely, the Zenbook A14 focuses more on its portability, as it weighs less than 1 kg and uses the Snapdragon X2 chipset, which highlights its AI performance and battery life.



Vivobook Series Highlights






The main theme of the Vivobook laptops is to provide efficient performance but at an affordable price. The Vivobook 14 and 16 models are best suited for general use, and their functionality supports productivity and provides additional security. On the other hand, the Vivobook S14 and S16 models would be suitable for users with greater knowledge, as they offer excellent performance and longer battery life.



Availability Details



Both laptops are easily available throughout India, via both online and offline channels. They are available in ASUS Exclusive Stores, Hybrid Stores, ASUS E-shop, Flipkart, and Amazon. They are also sold through authorized retail partners across the country. The Zenbook A16 is expected to be available from June onwards.

#ASUS #Zenbook #Vivobook #Laptops #Sale #IndiaAsus

The Zenbook series focuses on premium design and performance, with each model built for different needs. The Zenbook S14 is a lightweight laptop at around 1.2 kg, featuring a slim design and a 14-inch 3K OLED touch display, along with up to 27 hours of battery life, making it ideal for users who need portability.

Moreover, the Zenbook DUO is equipped with two 14-inch 3K OLED touchscreen displays that offer an improved multitasking environment, as well as a battery life of up to 32 hours. Conversely, the Zenbook A14 focuses more on its portability, as it weighs less than 1 kg and uses the Snapdragon X2 chipset, which highlights its AI performance and battery life.

Vivobook Series Highlights

image for Asus Vivobook

The main theme of the Vivobook laptops is to provide efficient performance but at an affordable price. The Vivobook 14 and 16 models are best suited for general use, and their functionality supports productivity and provides additional security. On the other hand, the Vivobook S14 and S16 models would be suitable for users with greater knowledge, as they offer excellent performance and longer battery life.

Availability Details

Both laptops are easily available throughout India, via both online and offline channels. They are available in ASUS Exclusive Stores, Hybrid Stores, ASUS E-shop, Flipkart, and Amazon. They are also sold through authorized retail partners across the country. The Zenbook A16 is expected to be available from June onwards.

#ASUS #Zenbook #Vivobook #Laptops #Sale #IndiaAsus

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