Edra, a New York-based startup that says it helps companies automate workflows by turning their existing operational data into a living knowledge base, just picked up a meaningful vote of confidence: a $30 million Series A led by Sequoia, with participation from 8VC and A*, the venture firm founded by serial entrepreneur Kevin Hartz.

The founders are worth paying attention to. Eugen Alpeza and Yannis Karamanlakis say they met at university 13 years ago and spent years at Palantir before going out on their own — Alpeza building out major commercial accounts and leading the launch of Palantir’s AI Platform; Karamanlakis as the company’s first Forward Deployed AI Engineer, focused on getting AI models out of demos and into actual production.

The problem they’re tackling is straightforward. Companies are sitting on loads of useful operational data — emails, logs, support tickets, chat histories — but have no good way to act on it. Edra says it analyzes that data automatically, builds a knowledge base from it, and keeps it updated. Current use cases center on IT service management and customer support. Customers already include HubSpot, ASOS, Cushman & Wakefield, and easyJet.