Volvo is looking to boost its reputation for safety with the release of a new “multi-adaptive safety belt” that uses real-time data from the vehicle’s sensors to better protect the person wearing it.
Seatbelt technology hasn’t changed much since Volvo patented one of the first modern three-point safety belts in the early 1960s. But cars have changed significantly, adding sensors, cameras, and high-powered computers to power advanced driver assist features and anti-crash technology.
Now, Volvo wants to put those gadgets to work for seatbelts. Modern safety belts use load limiters to control how much force the safety belt applies on the human body during a crash. Volvo says its new safety belt expands the load-limiting profiles from three to 11 and increases the possible number of settings, enabling it to tailor its performance to specific situations and individuals.
As such, Volvo can use sensor data to customize seatbelts based on a person’s height, weight, body shape, and seating position. A larger occupant, for example, would receive a higher belt load setting to help reduce the risk of a head injury in a crash, while a smaller person in a milder crash would receive a lower belt load setting to reduce the risk of rib fractures.
During a crash, Volvo says its vehicles’ safety systems will share sensor data — such as direction, speed, and passenger posture — with multi-adaptive seatbelts to determine how much force to apply to the occupant’s body. And using over-the-air software updates, Volvo promises that the seatbelts can improve over time.
Volvo has previously deviated from traditional practices to introduce new technologies meant to underscore its commitment to safety. The company limits the top speed on all of its vehicles to 112 mph — notably below the 155 mph established by a “gentleman’s agreement” between Mercedes-Benz, Audi, and BMW to reduce the number of fatalities on the Autobahn.
The new seatbelts will debut in the Volvo EX60, the automaker’s mid-sized electric SUV which is scheduled to come out next year.
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![New Google commercial imagines a Declaration of Independence written with help from AI | TechCrunch
Two hundred and fifty years after the signing of the Declaration of Independence, a new commercial from Google asks: What if the Founding Fathers had access to Google Workspace?
With the tagline “Group project, but make it 1776,” the ad depicts a largely unseen Thomas Jefferson mid-draft when he gets a nagging text from Ben Franklin, leading to a very Google-centric collaboration process. Edits are suggested in Google Docs, a meeting gets scheduled in Google Calendar and conducted remotely via Google Meet (with every single attendee apparently turning their camera off?), then the whole thing is finalized with e-signatures; cue the fireworks.
Of course, since this is an ad from a tech company in the year 2026, AI has a role to play. The fictionalized founders use Google’s “help me visualize” AI tool to try out different animals on the national seal, Gemini takes notes on the meeting, and the founders also ask the chatbot for advice before declining King George III’s document access request.
The whole thing is very tongue-in-cheek (at one point, Sam Adams asks, “Can we settle this over beers?”), and the AI evangelism is relatively discreet when compared to many other recent ads. And unlike that infamous Google commercial in which a father uses Gemini to write a fan letter for his daughter, this one shies away from any suggestion that the actual text of the Declaration of Independence would be improved with AI. Perhaps the most AI-forward element of the ad is the footage itself, which to my eye has the uncanny glow of AI-generated video.
While viewer comments on YouTube and Instagram appear to be mostly positive, you may not be surprised to learn that the response on Bluesky has been far more critical. Posters declared the commercial “cringey” and “stunningly tone deaf,” and the AI angle was the biggest target — even as many users, including historian Angus Johnston, noted that it’s “amazing how little of this is actually AI.”
“Even in a corny fantasy joke, it’s impossible to make the case that AI is a useful tool for political organizing, writing, or human collaboration,” Johnston said.
[embed]https://www.youtube.com/watch?v=Q3RjZY-rSsc[/embed]
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Google #commercial #imagines #Declaration #Independence #written #TechCrunchgemini,Google](https://i2.wp.com/techcrunch.com/wp-content/uploads/2026/07/google-declaration-of-independence.jpg?w=1200&ssl=1 "New Google commercial imagines a Declaration of Independence written with help from AI | TechCrunch
Two hundred and fifty years after the signing of the Declaration of Independence, a new commercial from Google asks: What if the Founding Fathers had access to Google Workspace?
With the tagline “Group project, but make it 1776,” the ad depicts a largely unseen Thomas Jefferson mid-draft when he gets a nagging text from Ben Franklin, leading to a very Google-centric collaboration process. Edits are suggested in Google Docs, a meeting gets scheduled in Google Calendar and conducted remotely via Google Meet (with every single attendee apparently turning their camera off?), then the whole thing is finalized with e-signatures; cue the fireworks.
Of course, since this is an ad from a tech company in the year 2026, AI has a role to play. The fictionalized founders use Google’s “help me visualize” AI tool to try out different animals on the national seal, Gemini takes notes on the meeting, and the founders also ask the chatbot for advice before declining King George III’s document access request.
The whole thing is very tongue-in-cheek (at one point, Sam Adams asks, “Can we settle this over beers?”), and the AI evangelism is relatively discreet when compared to many other recent ads. And unlike that infamous Google commercial in which a father uses Gemini to write a fan letter for his daughter, this one shies away from any suggestion that the actual text of the Declaration of Independence would be improved with AI. Perhaps the most AI-forward element of the ad is the footage itself, which to my eye has the uncanny glow of AI-generated video.
While viewer comments on YouTube and Instagram appear to be mostly positive, you may not be surprised to learn that the response on Bluesky has been far more critical. Posters declared the commercial “cringey” and “stunningly tone deaf,” and the AI angle was the biggest target — even as many users, including historian Angus Johnston, noted that it’s “amazing how little of this is actually AI.”
“Even in a corny fantasy joke, it’s impossible to make the case that AI is a useful tool for political organizing, writing, or human collaboration,” Johnston said.
[embed]https://www.youtube.com/watch?v=Q3RjZY-rSsc[/embed]
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Google #commercial #imagines #Declaration #Independence #written #TechCrunchgemini,Google")
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