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WhatsApp’s biggest market is becoming its toughest test | TechCrunch

WhatsApp’s biggest market is becoming its toughest test | TechCrunch

WhatsApp, Meta’s messaging app that millions of Indians rely on daily, is facing a critical moment in India as recent government directions threaten to disrupt how the platform works for everyday users and businesses.

Issued late last month and made public earlier this month, the directions ask certain app-based communication services to keep accounts continuously linked to an active SIM card and impose stricter controls on how the apps function across devices.

New Delhi says the measures are aimed at curbing rising cyber fraud in India, the world’s most populous nation. Digital advocacy groups, policy experts, and industry groups representing major digital platforms — including Meta — have warned, however, that the approach risks regulatory overreach and could disrupt legitimate use, especially in a country where WhatsApp has evolved into everyday infrastructure for personal communication and small-business commerce.

The directions, which app providers including Meta, Telegram, and Signal must comply with within 90 days of their issuance on November 28, require messaging apps to remain tied to the SIM card used at sign-up. The web and desktop versions of these apps also require users to log out every six hours and re-link their devices via a QR code to regain access.

“Mandatory continuous SIM–device binding and periodic logout ensure that every active account and web session is anchored to a live, KYC-verified SIM, restoring traceability of numbers used in phishing, investment, digital arrest, and loan scams,” the telecom ministry said in a press release earlier this month, adding that India suffered cyber-fraud losses exceeding ₹228 billion (about $2.5 billion) in 2024 alone.

The Indian government has clarified that the rules do not apply when the SIM remains in the device, and the user is roaming.

While the directions apply broadly to major instant messaging apps, their impact is likely to be felt most acutely by WhatsApp, which is used by more than 500 million people in India. The app’s adoption in India is also unusually deep. As much as 94% of WhatsApp’s Indian monthly user base opened the app daily in November, while 67% of WhatsApp Business users in the country did the same, according to Sensor Tower data shared with TechCrunch. By comparison, 59% of WhatsApp monthly users in the U.S. opened the app daily, alongside 57% for WhatsApp Business.

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Many merchants in India rely on the WhatsApp Business app — a smartphone-based version of the service tailored for small enterprises — typically registering the account on a SIM-linked phone while handling customer conversations through WhatsApp’s web or desktop client on another device. Unlike larger companies that use WhatsApp’s Business APIs for automated, CRM-linked communication, these small businesses access their customers through WhatsApp Business and its companion web interface, meaning mandatory SIM binding and frequent forced logouts could break workflows for order-taking, support, and customer engagement.

The potential disruption in India comes as WhatsApp has been steadily expanding its multi-device and companion-device capabilities, allowing users and businesses to stay logged in across phones, browsers, and devices without relying on a single active smartphone.

Rapid expansion to deep entrenchment

The directions come as WhatsApp is undergoing a significant shift in India, its biggest market, with growth increasingly driven by retaining existing users rather than rapidly expanding its new user base.

WhatsApp’s monthly active users in India on mobile devices are up 6% year-over-year in the fourth quarter to date, even as downloads have fallen nearly 49%, per Sensor Tower data shared with TechCrunch. Compared with late 2022, WhatsApp’s monthly active users in India are up 24%, while downloads are down 14% over the same period, the market intelligence firm said.

“It could be fair to say that user (MAU) growth for WhatsApp in India across the past few years has been driven more by retention (successfully re-engaging existing or previous users) than acquiring new users,” said Abraham Yousef, senior insights analyst at Sensor Tower.

Data from Appfigures shows WhatsApp Business has consistently recorded more estimated first-time installs than WhatsApp Messenger in India since early 2024, reflecting how growth has increasingly been driven by merchant adoption rather than broad-based consumer expansion.

Image Credits:Jagmeet Singh / TechCrunch

Part of that pattern reflects how WhatsApp is used in India, said Randy Nelson, head of insights at Appfigures. It is common for merchants to maintain separate WhatsApp identities for personal and customer communication, often enabled by dual-SIM phones, while a single business can generate multiple installs across staff and shop devices.

Sensor Tower data points in the same direction. WhatsApp Business monthly active users in India were still growing year over year in late 2025 and are up more than 130% compared with 2021, far outpacing WhatsApp Messenger’s roughly 34% growth over the same period, the market intelligence firm’s data estimates.

While overall engagement remains higher on WhatsApp — with Indian users opening the app daily and spending an average of 38 minutes a day in November, compared with 27 minutes on WhatsApp Business — the gap looks different in the U.S., where users spent about 23 minutes a day on WhatsApp and 27 minutes on WhatsApp Business, Sensor Tower estimates show.

India’s directions raise “serious questions of technical feasibility”

In a statement last week, industry body Broadband India Forum (BIF), whose members include Meta, said the measures could result in “material inconvenience and service disruption on ordinary users,” adding that they raise “serious questions of technical feasibility.”

The directions hinge on a new and still-contested classification of Telecommunication Identifier User Entities (TIUEs) under India’s telecom cybersecurity rules, said Kazim Rizvi, founding director of New Delhi-based public policy think tank The Dialogue, effectively placing messaging apps within a telecom framework — a shift from their traditional regulation under the country’s IT Act — through executive directions rather than formal legislation.

“The directions derive their power not from statute but from delegated legislation,” Rizvi told TechCrunch. “Moreover, the lack of public consultations or technical working groups risks creating compliance friction without addressing the underlying fraud vectors.”

India’s telecom ministry did not respond to a request for comments.

For now, companies including Meta have limited room to challenge the directions in court, according to tech policy experts.

Challenging the directions would typically require showing either that they exceed the scope of the underlying law or that they violate constitutional protections, said Dhruv Garg, a tech policy advisor and partner at the Indian Governance and Policy Project — a high bar that may be difficult to meet in this case.

Meta declined to comment on this article.

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#WhatsApps #biggest #market #toughest #test #TechCrunch

I get stressed out every time I turn on my television. A giant tech company is to blame.

Google TV, the television operating system based on Android, is great in some ways: It runs well on my TV, there are apps available for every streaming service, and the interface is very customizable. It comes preinstalled on new sets from Sony, Hisense, and TCL, among others.

The default home screen, though, is a mess. There’s a row of your applications, if you squint, but the majority of the screen is taken up by ads for movies and shows that some company is presumably paying to promote.

So I was thrilled when I found AT4K, an alternative home screen for Google TV. Inspired by the Apple TV interface, this launcher shows me only thumbnails for the streaming services I use, and I can even turn those off if I want to. It’s free with no advertisements; there is a premium version you can unlock for $5 and get some nice extras, but that’s completely optional, and the free version works great.

To get started, simply install the application on Google Play. You can do so in your browser on whatever device you’re reading this article on. Or, if you want, you can launch Google Play on your smart TV and search for “AT4K.” Either way the launcher will load and the installation will be initiated on your television.

Image may contain Text

AT4K’s interface is clean and uncluttered, a lot like the Apple TV interface.

Courtesy of Justin Pot

Everything about the AT4K is quite clean. At the very top of the screen, in the right corner, there is a clock alongside buttons for the application settings, system settings, and connectivity settings. Below that is a row of boxes with thumbnails for shows you’re currently watching. Below that is a row of five applications. Keep scrolling and you’ll find the rest of the applications installed on your device, along with icons for your various inputs.

I recommend moving the streaming services and input devices you actually use to the top of the list, so you can access them quickly. To do that, select the app you want to move, then press and hold your enter button. You’ll see a sub-menu.

The Move App option lets you use the arrow buttons on your remote to move the application where you want. Repeat this process until the top row includes all of your favorite streaming services.

Image may contain Electronics Mobile Phone Phone and Text

You can move or hide apps on the home screen.

Courtesy of Justin Pot
#App #Google #Usablehow-to,tips,google,android,tv">This App Makes Google TV Actually UsableI get stressed out every time I turn on my television. A giant tech company is to blame.Google TV, the television operating system based on Android, is great in some ways: It runs well on my TV, there are apps available for every streaming service, and the interface is very customizable. It comes preinstalled on new sets from Sony, Hisense, and TCL, among others.The default home screen, though, is a mess. There’s a row of your applications, if you squint, but the majority of the screen is taken up by ads for movies and shows that some company is presumably paying to promote.So I was thrilled when I found AT4K, an alternative home screen for Google TV. Inspired by the Apple TV interface, this launcher shows me only thumbnails for the streaming services I use, and I can even turn those off if I want to. It’s free with no advertisements; there is a premium version you can unlock for  and get some nice extras, but that’s completely optional, and the free version works great.To get started, simply install the application on Google Play. You can do so in your browser on whatever device you’re reading this article on. Or, if you want, you can launch Google Play on your smart TV and search for “AT4K.” Either way the launcher will load and the installation will be initiated on your television.AT4K’s interface is clean and uncluttered, a lot like the Apple TV interface.
Courtesy of Justin PotEverything about the AT4K is quite clean. At the very top of the screen, in the right corner, there is a clock alongside buttons for the application settings, system settings, and connectivity settings. Below that is a row of boxes with thumbnails for shows you’re currently watching. Below that is a row of five applications. Keep scrolling and you’ll find the rest of the applications installed on your device, along with icons for your various inputs.I recommend moving the streaming services and input devices you actually use to the top of the list, so you can access them quickly. To do that, select the app you want to move, then press and hold your enter button. You’ll see a sub-menu.The Move App option lets you use the arrow buttons on your remote to move the application where you want. Repeat this process until the top row includes all of your favorite streaming services.You can move or hide apps on the home screen.
Courtesy of Justin Pot#App #Google #Usablehow-to,tips,google,android,tv

Google TV, the television operating system based on Android, is great in some ways: It runs well on my TV, there are apps available for every streaming service, and the interface is very customizable. It comes preinstalled on new sets from Sony, Hisense, and TCL, among others.

The default home screen, though, is a mess. There’s a row of your applications, if you squint, but the majority of the screen is taken up by ads for movies and shows that some company is presumably paying to promote.

So I was thrilled when I found AT4K, an alternative home screen for Google TV. Inspired by the Apple TV interface, this launcher shows me only thumbnails for the streaming services I use, and I can even turn those off if I want to. It’s free with no advertisements; there is a premium version you can unlock for $5 and get some nice extras, but that’s completely optional, and the free version works great.

To get started, simply install the application on Google Play. You can do so in your browser on whatever device you’re reading this article on. Or, if you want, you can launch Google Play on your smart TV and search for “AT4K.” Either way the launcher will load and the installation will be initiated on your television.

Image may contain Text

AT4K’s interface is clean and uncluttered, a lot like the Apple TV interface.

Courtesy of Justin Pot

Everything about the AT4K is quite clean. At the very top of the screen, in the right corner, there is a clock alongside buttons for the application settings, system settings, and connectivity settings. Below that is a row of boxes with thumbnails for shows you’re currently watching. Below that is a row of five applications. Keep scrolling and you’ll find the rest of the applications installed on your device, along with icons for your various inputs.

I recommend moving the streaming services and input devices you actually use to the top of the list, so you can access them quickly. To do that, select the app you want to move, then press and hold your enter button. You’ll see a sub-menu.

The Move App option lets you use the arrow buttons on your remote to move the application where you want. Repeat this process until the top row includes all of your favorite streaming services.

Image may contain Electronics Mobile Phone Phone and Text

You can move or hide apps on the home screen.

Courtesy of Justin Pot

#App #Google #Usablehow-to,tips,google,android,tv">This App Makes Google TV Actually Usable

I get stressed out every time I turn on my television. A giant tech company is to blame.

Google TV, the television operating system based on Android, is great in some ways: It runs well on my TV, there are apps available for every streaming service, and the interface is very customizable. It comes preinstalled on new sets from Sony, Hisense, and TCL, among others.

The default home screen, though, is a mess. There’s a row of your applications, if you squint, but the majority of the screen is taken up by ads for movies and shows that some company is presumably paying to promote.

So I was thrilled when I found AT4K, an alternative home screen for Google TV. Inspired by the Apple TV interface, this launcher shows me only thumbnails for the streaming services I use, and I can even turn those off if I want to. It’s free with no advertisements; there is a premium version you can unlock for $5 and get some nice extras, but that’s completely optional, and the free version works great.

To get started, simply install the application on Google Play. You can do so in your browser on whatever device you’re reading this article on. Or, if you want, you can launch Google Play on your smart TV and search for “AT4K.” Either way the launcher will load and the installation will be initiated on your television.

Image may contain Text

AT4K’s interface is clean and uncluttered, a lot like the Apple TV interface.

Courtesy of Justin Pot

Everything about the AT4K is quite clean. At the very top of the screen, in the right corner, there is a clock alongside buttons for the application settings, system settings, and connectivity settings. Below that is a row of boxes with thumbnails for shows you’re currently watching. Below that is a row of five applications. Keep scrolling and you’ll find the rest of the applications installed on your device, along with icons for your various inputs.

I recommend moving the streaming services and input devices you actually use to the top of the list, so you can access them quickly. To do that, select the app you want to move, then press and hold your enter button. You’ll see a sub-menu.

The Move App option lets you use the arrow buttons on your remote to move the application where you want. Repeat this process until the top row includes all of your favorite streaming services.

Image may contain Electronics Mobile Phone Phone and Text

You can move or hide apps on the home screen.

Courtesy of Justin Pot
#App #Google #Usablehow-to,tips,google,android,tv

If the sky is clear where you are tonight, you’ll likely be able to make out some surface features on the Moon. But what are they? Keep reading to find out.

What is today’s Moon phase?

As of Thursday, June 4, the Moon phase is Waning Gibbous. Tonight, 87% of the moon will be be lit up, according to NASA’s Daily Moon Guide.

You don’t need fancy gear to spot craters or other features on the Moon’s surface, if it’s a clear enough night, your naked eye should be enough. In fact, without visual aids you should be able to spot the Mare Serenitatis, Aristarchus Plateau, and the Mare Tranquillitatis. If you have binoculars you’ll also spot the Grimaldi Basin, Alps Mountains, and the Posidonus Crater. If you have a telescope, set this up to see all this plus the Apollo 15 and 16 landing spots and the Caucasus Mountains.

When is the next Full Moon?

The next Full Moon will take place on June 29.

What are Moon phases?

NASA explains that the Moon completes one full orbit around Earth in about 29.5 days, during which it moves through a sequence of eight phases. Even though the same side of the Moon always faces us, the amount of sunlight we can see changes as it travels along its path. This shifting light is what produces the lunar shapes, ranging from slim crescents to half-lit Moons and the bright Full Moon. All of these stages together make up the lunar cycle:

New Moon – The Moon is between Earth and the sun, so the side we see is dark (in other words, it’s invisible to the eye).

Waxing Crescent – A small sliver of light appears on the right side (Northern Hemisphere).

First Quarter – Half of the Moon is lit on the right side. It looks like a half-Moon.

Waxing Gibbous – More than half is lit up, but it’s not quite full yet.

Full Moon – The whole face of the Moon is illuminated and fully visible.

Waning Gibbous – The Moon starts losing light on the right side. (Northern Hemisphere)

Third Quarter (or Last Quarter) – Another half-Moon, but now the left side is lit.

Waning Crescent – A thin sliver of light remains on the left side before going dark again.

#Moon #phase #today #explained #Moon #June">Moon phase today explained: What the Moon will look like on June 4, 2026
                                                            If the sky is clear where you are tonight, you’ll likely be able to make out some surface features on the Moon. But what are they? Keep reading to find out.What is today’s Moon phase?As of Thursday, June 4, the Moon phase is Waning Gibbous. Tonight, 87% of the moon will be be lit up, according to NASA’s Daily Moon Guide.You don’t need fancy gear to spot craters or other features on the Moon’s surface, if it’s a clear enough night, your naked eye should be enough. In fact, without visual aids you should be able to spot the Mare Serenitatis, Aristarchus Plateau, and the Mare Tranquillitatis. If you have binoculars you’ll also spot the Grimaldi Basin, Alps Mountains, and the Posidonus Crater. If you have a telescope, set this up to see all this plus the Apollo 15 and 16 landing spots and the Caucasus Mountains.
When is the next Full Moon?The next Full Moon will take place on June 29.What are Moon phases?NASA explains that the Moon completes one full orbit around Earth in about 29.5 days, during which it moves through a sequence of eight phases. Even though the same side of the Moon always faces us, the amount of sunlight we can see changes as it travels along its path. This shifting light is what produces the lunar shapes, ranging from slim crescents to half-lit Moons and the bright Full Moon. All of these stages together make up the lunar cycle:New Moon – The Moon is between Earth and the sun, so the side we see is dark (in other words, it’s invisible to the eye).
        
            Mashable Light Speed
        
        
    
Waxing Crescent – A small sliver of light appears on the right side (Northern Hemisphere).First Quarter – Half of the Moon is lit on the right side. It looks like a half-Moon.Waxing Gibbous – More than half is lit up, but it’s not quite full yet.Full Moon – The whole face of the Moon is illuminated and fully visible.Waning Gibbous – The Moon starts losing light on the right side. (Northern Hemisphere)Third Quarter (or Last Quarter) – Another half-Moon, but now the left side is lit.Waning Crescent – A thin sliver of light remains on the left side before going dark again.

                    
                                    #Moon #phase #today #explained #Moon #June

Moon phase is Waning Gibbous. Tonight, 87% of the moon will be be lit up, according to NASA’s Daily Moon Guide.

You don’t need fancy gear to spot craters or other features on the Moon’s surface, if it’s a clear enough night, your naked eye should be enough. In fact, without visual aids you should be able to spot the Mare Serenitatis, Aristarchus Plateau, and the Mare Tranquillitatis. If you have binoculars you’ll also spot the Grimaldi Basin, Alps Mountains, and the Posidonus Crater. If you have a telescope, set this up to see all this plus the Apollo 15 and 16 landing spots and the Caucasus Mountains.

When is the next Full Moon?

The next Full Moon will take place on June 29.

What are Moon phases?

NASA explains that the Moon completes one full orbit around Earth in about 29.5 days, during which it moves through a sequence of eight phases. Even though the same side of the Moon always faces us, the amount of sunlight we can see changes as it travels along its path. This shifting light is what produces the lunar shapes, ranging from slim crescents to half-lit Moons and the bright Full Moon. All of these stages together make up the lunar cycle:

New Moon – The Moon is between Earth and the sun, so the side we see is dark (in other words, it’s invisible to the eye).

Waxing Crescent – A small sliver of light appears on the right side (Northern Hemisphere).

First Quarter – Half of the Moon is lit on the right side. It looks like a half-Moon.

Waxing Gibbous – More than half is lit up, but it’s not quite full yet.

Full Moon – The whole face of the Moon is illuminated and fully visible.

Waning Gibbous – The Moon starts losing light on the right side. (Northern Hemisphere)

Third Quarter (or Last Quarter) – Another half-Moon, but now the left side is lit.

Waning Crescent – A thin sliver of light remains on the left side before going dark again.

#Moon #phase #today #explained #Moon #June">Moon phase today explained: What the Moon will look like on June 4, 2026

If the sky is clear where you are tonight, you’ll likely be able to make out some surface features on the Moon. But what are they? Keep reading to find out.

What is today’s Moon phase?

As of Thursday, June 4, the Moon phase is Waning Gibbous. Tonight, 87% of the moon will be be lit up, according to NASA’s Daily Moon Guide.

You don’t need fancy gear to spot craters or other features on the Moon’s surface, if it’s a clear enough night, your naked eye should be enough. In fact, without visual aids you should be able to spot the Mare Serenitatis, Aristarchus Plateau, and the Mare Tranquillitatis. If you have binoculars you’ll also spot the Grimaldi Basin, Alps Mountains, and the Posidonus Crater. If you have a telescope, set this up to see all this plus the Apollo 15 and 16 landing spots and the Caucasus Mountains.

When is the next Full Moon?

The next Full Moon will take place on June 29.

What are Moon phases?

NASA explains that the Moon completes one full orbit around Earth in about 29.5 days, during which it moves through a sequence of eight phases. Even though the same side of the Moon always faces us, the amount of sunlight we can see changes as it travels along its path. This shifting light is what produces the lunar shapes, ranging from slim crescents to half-lit Moons and the bright Full Moon. All of these stages together make up the lunar cycle:

New Moon – The Moon is between Earth and the sun, so the side we see is dark (in other words, it’s invisible to the eye).

Waxing Crescent – A small sliver of light appears on the right side (Northern Hemisphere).

First Quarter – Half of the Moon is lit on the right side. It looks like a half-Moon.

Waxing Gibbous – More than half is lit up, but it’s not quite full yet.

Full Moon – The whole face of the Moon is illuminated and fully visible.

Waning Gibbous – The Moon starts losing light on the right side. (Northern Hemisphere)

Third Quarter (or Last Quarter) – Another half-Moon, but now the left side is lit.

Waning Crescent – A thin sliver of light remains on the left side before going dark again.

#Moon #phase #today #explained #Moon #June

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