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WhatsApp’s biggest market is becoming its toughest test | TechCrunch

WhatsApp’s biggest market is becoming its toughest test | TechCrunch

WhatsApp, Meta’s messaging app that millions of Indians rely on daily, is facing a critical moment in India as recent government directions threaten to disrupt how the platform works for everyday users and businesses.

Issued late last month and made public earlier this month, the directions ask certain app-based communication services to keep accounts continuously linked to an active SIM card and impose stricter controls on how the apps function across devices.

New Delhi says the measures are aimed at curbing rising cyber fraud in India, the world’s most populous nation. Digital advocacy groups, policy experts, and industry groups representing major digital platforms — including Meta — have warned, however, that the approach risks regulatory overreach and could disrupt legitimate use, especially in a country where WhatsApp has evolved into everyday infrastructure for personal communication and small-business commerce.

The directions, which app providers including Meta, Telegram, and Signal must comply with within 90 days of their issuance on November 28, require messaging apps to remain tied to the SIM card used at sign-up. The web and desktop versions of these apps also require users to log out every six hours and re-link their devices via a QR code to regain access.

“Mandatory continuous SIM–device binding and periodic logout ensure that every active account and web session is anchored to a live, KYC-verified SIM, restoring traceability of numbers used in phishing, investment, digital arrest, and loan scams,” the telecom ministry said in a press release earlier this month, adding that India suffered cyber-fraud losses exceeding ₹228 billion (about $2.5 billion) in 2024 alone.

The Indian government has clarified that the rules do not apply when the SIM remains in the device, and the user is roaming.

While the directions apply broadly to major instant messaging apps, their impact is likely to be felt most acutely by WhatsApp, which is used by more than 500 million people in India. The app’s adoption in India is also unusually deep. As much as 94% of WhatsApp’s Indian monthly user base opened the app daily in November, while 67% of WhatsApp Business users in the country did the same, according to Sensor Tower data shared with TechCrunch. By comparison, 59% of WhatsApp monthly users in the U.S. opened the app daily, alongside 57% for WhatsApp Business.

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Many merchants in India rely on the WhatsApp Business app — a smartphone-based version of the service tailored for small enterprises — typically registering the account on a SIM-linked phone while handling customer conversations through WhatsApp’s web or desktop client on another device. Unlike larger companies that use WhatsApp’s Business APIs for automated, CRM-linked communication, these small businesses access their customers through WhatsApp Business and its companion web interface, meaning mandatory SIM binding and frequent forced logouts could break workflows for order-taking, support, and customer engagement.

The potential disruption in India comes as WhatsApp has been steadily expanding its multi-device and companion-device capabilities, allowing users and businesses to stay logged in across phones, browsers, and devices without relying on a single active smartphone.

Rapid expansion to deep entrenchment

The directions come as WhatsApp is undergoing a significant shift in India, its biggest market, with growth increasingly driven by retaining existing users rather than rapidly expanding its new user base.

WhatsApp’s monthly active users in India on mobile devices are up 6% year-over-year in the fourth quarter to date, even as downloads have fallen nearly 49%, per Sensor Tower data shared with TechCrunch. Compared with late 2022, WhatsApp’s monthly active users in India are up 24%, while downloads are down 14% over the same period, the market intelligence firm said.

“It could be fair to say that user (MAU) growth for WhatsApp in India across the past few years has been driven more by retention (successfully re-engaging existing or previous users) than acquiring new users,” said Abraham Yousef, senior insights analyst at Sensor Tower.

Data from Appfigures shows WhatsApp Business has consistently recorded more estimated first-time installs than WhatsApp Messenger in India since early 2024, reflecting how growth has increasingly been driven by merchant adoption rather than broad-based consumer expansion.

Image Credits:Jagmeet Singh / TechCrunch

Part of that pattern reflects how WhatsApp is used in India, said Randy Nelson, head of insights at Appfigures. It is common for merchants to maintain separate WhatsApp identities for personal and customer communication, often enabled by dual-SIM phones, while a single business can generate multiple installs across staff and shop devices.

Sensor Tower data points in the same direction. WhatsApp Business monthly active users in India were still growing year over year in late 2025 and are up more than 130% compared with 2021, far outpacing WhatsApp Messenger’s roughly 34% growth over the same period, the market intelligence firm’s data estimates.

While overall engagement remains higher on WhatsApp — with Indian users opening the app daily and spending an average of 38 minutes a day in November, compared with 27 minutes on WhatsApp Business — the gap looks different in the U.S., where users spent about 23 minutes a day on WhatsApp and 27 minutes on WhatsApp Business, Sensor Tower estimates show.

India’s directions raise “serious questions of technical feasibility”

In a statement last week, industry body Broadband India Forum (BIF), whose members include Meta, said the measures could result in “material inconvenience and service disruption on ordinary users,” adding that they raise “serious questions of technical feasibility.”

The directions hinge on a new and still-contested classification of Telecommunication Identifier User Entities (TIUEs) under India’s telecom cybersecurity rules, said Kazim Rizvi, founding director of New Delhi-based public policy think tank The Dialogue, effectively placing messaging apps within a telecom framework — a shift from their traditional regulation under the country’s IT Act — through executive directions rather than formal legislation.

“The directions derive their power not from statute but from delegated legislation,” Rizvi told TechCrunch. “Moreover, the lack of public consultations or technical working groups risks creating compliance friction without addressing the underlying fraud vectors.”

India’s telecom ministry did not respond to a request for comments.

For now, companies including Meta have limited room to challenge the directions in court, according to tech policy experts.

Challenging the directions would typically require showing either that they exceed the scope of the underlying law or that they violate constitutional protections, said Dhruv Garg, a tech policy advisor and partner at the Indian Governance and Policy Project — a high bar that may be difficult to meet in this case.

Meta declined to comment on this article.

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#WhatsApps #biggest #market #toughest #test #TechCrunch

Today’s Wordle answer should be easy to solve if you love coziness.

If you just want to be told today’s word, you can jump to the bottom of this article for today’s Wordle solution revealed. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.

Where did Wordle come from?

Originally created by engineer Josh Wardle as a gift for his partner, Wordle rapidly spread to become an international phenomenon, with thousands of people around the globe playing every day. Alternate Wordle versions created by fans also sprang up, including battle royale Squabble, music identification game Heardle, and variations like Dordle and Quordle that make you guess multiple words at once

Wordle eventually became so popular that it was purchased by the New York Times, and TikTok creators even livestream themselves playing.

What’s the best Wordle starting word?

The best Wordle starting word is the one that speaks to you. But if you prefer to be strategic in your approach, we have a few ideas to help you pick a word that might help you find the solution faster. One tip is to select a word that includes at least two different vowels, plus some common consonants like S, T, R, or N.

What happened to the Wordle archive?

The entire archive of past Wordle puzzles was originally available for anyone to enjoy whenever they felt like it, but it was later taken down, with the website’s creator stating it was done at the request of the New York Times. However, the New York Times then rolled out its own Wordle Archive, available only to NYT Games subscribers.

Is Wordle getting harder?

It might feel like Wordle is getting harder, but it actually isn’t any more difficult than when it first began. You can turn on Wordle‘s Hard Mode if you’re after more of a challenge, though.

Here’s a subtle hint for today’s Wordle answer:

A hooded jacket.

Mashable 101 Fan Fave: Vote for your favorite creators today

Does today’s Wordle answer have a double letter?

The letter A appears twice

Today’s Wordle is a 5-letter word that starts with…

Today’s Wordle starts with the letter P.

The Wordle answer today is…

Get your last guesses in now, because it’s your final chance to solve today’s Wordle before we reveal the solution.

Drumroll please!

The solution to today’s Wordle is…

PARKA

Don’t feel down if you didn’t manage to guess it this time. There will be a new Wordle for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints. Are you also playing NYT Strands? See hints and answers for today’s Strands.

Reporting by Chance Townsend, Caitlin Welsh, Sam Haysom, Amanda Yeo, Shannon Connellan, Cecily Mauran, Mike Pearl, and Adam Rosenberg contributed to this article.

If you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.

Not the day you’re after? Here’s the solution to yesterday’s Wordle.

#Wordle #today #answer #hints">Wordle today: The answer and hints for May 10, 2026
                                            
                                                            Today’s Wordle answer should be easy to solve if you love coziness.If you just want to be told today’s word, you can jump to the bottom of this article for today’s Wordle solution revealed. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.
        SEE ALSO:
        
            Mahjong, Sudoku, free crossword, and more: Play games on Mashable
            
        
    

        SEE ALSO:
        
            NYT Connections hints today: Clues, answers for May 10, 2026
            
        
    
Where did Wordle come from?Originally created by engineer Josh Wardle as a gift for his partner, Wordle rapidly spread to become an international phenomenon, with thousands of people around the globe playing every day. Alternate Wordle versions created by fans also sprang up, including battle royale Squabble, music identification game Heardle, and variations like Dordle and Quordle that make you guess multiple words at once. Wordle eventually became so popular that it was purchased by the New York Times, and TikTok creators even livestream themselves playing.What’s the best Wordle starting word?The best Wordle starting word is the one that speaks to you. But if you prefer to be strategic in your approach, we have a few ideas to help you pick a word that might help you find the solution faster. One tip is to select a word that includes at least two different vowels, plus some common consonants like S, T, R, or N.What happened to the Wordle archive?The entire archive of past Wordle puzzles was originally available for anyone to enjoy whenever they felt like it, but it was later taken down, with the website’s creator stating it was done at the request of the New York Times. However, the New York Times then rolled out its own Wordle Archive, available only to NYT Games subscribers. Is Wordle getting harder?It might feel like Wordle is getting harder, but it actually isn’t any more difficult than when it first began. You can turn on Wordle‘s Hard Mode if you’re after more of a challenge, though.
        SEE ALSO:
        
            NYT Pips hints, answers for May 10, 2026
            
        
    
Here’s a subtle hint for today’s Wordle answer:A hooded jacket.
        
            Mashable Top Stories
        
        
    
Mashable 101 Fan Fave: Vote for your favorite creators todayDoes today’s Wordle answer have a double letter?The letter A appears twiceToday’s Wordle is a 5-letter word that starts with…Today’s Wordle starts with the letter P.
        SEE ALSO:
        
            Wordle-obsessed? These are the best word games to play IRL.
            
        
    
The Wordle answer today is…Get your last guesses in now, because it’s your final chance to solve today’s Wordle before we reveal the solution.Drumroll please!The solution to today’s Wordle is…PARKADon’t feel down if you didn’t manage to guess it this time. There will be a new Wordle for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints. Are you also playing NYT Strands? See hints and answers for today’s Strands.Reporting by Chance Townsend, Caitlin Welsh, Sam Haysom, Amanda Yeo, Shannon Connellan, Cecily Mauran, Mike Pearl, and Adam Rosenberg contributed to this article.If you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.Not the day you’re after? Here’s the solution to yesterday’s Wordle.

                    
                                            
                            
                        
                                    #Wordle #today #answer #hints

Wordle answer should be easy to solve if you love coziness.

If you just want to be told today’s word, you can jump to the bottom of this article for today’s Wordle solution revealed. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.

Where did Wordle come from?

Originally created by engineer Josh Wardle as a gift for his partner, Wordle rapidly spread to become an international phenomenon, with thousands of people around the globe playing every day. Alternate Wordle versions created by fans also sprang up, including battle royale Squabble, music identification game Heardle, and variations like Dordle and Quordle that make you guess multiple words at once

Wordle eventually became so popular that it was purchased by the New York Times, and TikTok creators even livestream themselves playing.

What’s the best Wordle starting word?

The best Wordle starting word is the one that speaks to you. But if you prefer to be strategic in your approach, we have a few ideas to help you pick a word that might help you find the solution faster. One tip is to select a word that includes at least two different vowels, plus some common consonants like S, T, R, or N.

What happened to the Wordle archive?

The entire archive of past Wordle puzzles was originally available for anyone to enjoy whenever they felt like it, but it was later taken down, with the website’s creator stating it was done at the request of the New York Times. However, the New York Times then rolled out its own Wordle Archive, available only to NYT Games subscribers.

Is Wordle getting harder?

It might feel like Wordle is getting harder, but it actually isn’t any more difficult than when it first began. You can turn on Wordle‘s Hard Mode if you’re after more of a challenge, though.

Here’s a subtle hint for today’s Wordle answer:

A hooded jacket.

Mashable 101 Fan Fave: Vote for your favorite creators today

Does today’s Wordle answer have a double letter?

The letter A appears twice

Today’s Wordle is a 5-letter word that starts with…

Today’s Wordle starts with the letter P.

The Wordle answer today is…

Get your last guesses in now, because it’s your final chance to solve today’s Wordle before we reveal the solution.

Drumroll please!

The solution to today’s Wordle is…

PARKA

Don’t feel down if you didn’t manage to guess it this time. There will be a new Wordle for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints. Are you also playing NYT Strands? See hints and answers for today’s Strands.

Reporting by Chance Townsend, Caitlin Welsh, Sam Haysom, Amanda Yeo, Shannon Connellan, Cecily Mauran, Mike Pearl, and Adam Rosenberg contributed to this article.

If you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.

Not the day you’re after? Here’s the solution to yesterday’s Wordle.

#Wordle #today #answer #hints">Wordle today: The answer and hints for May 10, 2026

Today’s Wordle answer should be easy to solve if you love coziness.

If you just want to be told today’s word, you can jump to the bottom of this article for today’s Wordle solution revealed. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.

Where did Wordle come from?

Originally created by engineer Josh Wardle as a gift for his partner, Wordle rapidly spread to become an international phenomenon, with thousands of people around the globe playing every day. Alternate Wordle versions created by fans also sprang up, including battle royale Squabble, music identification game Heardle, and variations like Dordle and Quordle that make you guess multiple words at once

Wordle eventually became so popular that it was purchased by the New York Times, and TikTok creators even livestream themselves playing.

What’s the best Wordle starting word?

The best Wordle starting word is the one that speaks to you. But if you prefer to be strategic in your approach, we have a few ideas to help you pick a word that might help you find the solution faster. One tip is to select a word that includes at least two different vowels, plus some common consonants like S, T, R, or N.

What happened to the Wordle archive?

The entire archive of past Wordle puzzles was originally available for anyone to enjoy whenever they felt like it, but it was later taken down, with the website’s creator stating it was done at the request of the New York Times. However, the New York Times then rolled out its own Wordle Archive, available only to NYT Games subscribers.

Is Wordle getting harder?

It might feel like Wordle is getting harder, but it actually isn’t any more difficult than when it first began. You can turn on Wordle‘s Hard Mode if you’re after more of a challenge, though.

Here’s a subtle hint for today’s Wordle answer:

A hooded jacket.

Mashable 101 Fan Fave: Vote for your favorite creators today

Does today’s Wordle answer have a double letter?

The letter A appears twice

Today’s Wordle is a 5-letter word that starts with…

Today’s Wordle starts with the letter P.

The Wordle answer today is…

Get your last guesses in now, because it’s your final chance to solve today’s Wordle before we reveal the solution.

Drumroll please!

The solution to today’s Wordle is…

PARKA

Don’t feel down if you didn’t manage to guess it this time. There will be a new Wordle for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints. Are you also playing NYT Strands? See hints and answers for today’s Strands.

Reporting by Chance Townsend, Caitlin Welsh, Sam Haysom, Amanda Yeo, Shannon Connellan, Cecily Mauran, Mike Pearl, and Adam Rosenberg contributed to this article.

If you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.

Not the day you’re after? Here’s the solution to yesterday’s Wordle.

#Wordle #today #answer #hints

The last-gen 360 Vis Nav offers a whopping 65 air watts of suction, allowing it to pull dirt, dust, and pet hair from carpets impressively well. In her brief time testing the robovac, my colleague Jennifer Pattison Tuohy said the Dyson “demolished a pile of dry oatmeal in seconds,” adding that she briefly worried it might even suck up the tassels on her large rug (it didn’t). By comparison, many robot vacuums — including Dyson’s new $1,200 Spot + Scrub AI — require multiple passes to fully eradicate the same kind of mess on your floor.

What’s more, the robovac’s small, D-shaped design and the location of its ultra-fluffy brush allow it to dig into edges and corners more effectively than many of the more roundish robot vacuums, while its lower profile lets it easily get under most beds and sofas. The roomy 500ml dustbin also means you likely won’t need to empty it too often, while Dyson’s built-in handle and terrific quick-release button make removing said bin a relatively simple task when it’s time to do so.

While it is undeniably powerful, it’s worth noting that the 360 Vis Nav lacks a few features found on some of its more modern rivals. Although its navigation worked well enough during our testing, it lacks AI-powered obstacle avoidance and doesn’t come with a self-emptying dock. Battery life is also relatively short at around 65 minutes per charge. Nonetheless, if your top priority is quickly removing dust, dirt, and pet hair from carpets without multiple passes, the Dyson remains an option worth considering, especially at this discounted price.

#Dysons #powerful #Vis #Nav #robovac #limited #timeDeals,Gadgets,Smart Home,Tech,Verge Shopping">Dyson’s powerful 360 Vis Nav robovac is down to 9.99 for a limited timeIf you’re tired of running your vacuum multiple times just to get the dirt and debris out of the carpets in your living room, Dyson’s 360 Vis Nav is worth a look. It’s one of the more powerful robot vacuums currently available, and now through May 11th (or while supplies last), it’s on sale at Woot for an all-time low of 9.99 (9 off) with a full two-year warranty.The last-gen 360 Vis Nav offers a whopping 65 air watts of suction, allowing it to pull dirt, dust, and pet hair from carpets impressively well. In her brief time testing the robovac, my colleague Jennifer Pattison Tuohy said the Dyson “demolished a pile of dry oatmeal in seconds,” adding that she briefly worried it might even suck up the tassels on her large rug (it didn’t). By comparison, many robot vacuums — including Dyson’s new ,200 Spot + Scrub AI — require multiple passes to fully eradicate the same kind of mess on your floor.What’s more, the robovac’s small, D-shaped design and the location of its ultra-fluffy brush allow it to dig into edges and corners more effectively than many of the more roundish robot vacuums, while its lower profile lets it easily get under most beds and sofas. The roomy 500ml dustbin also means you likely won’t need to empty it too often, while Dyson’s built-in handle and terrific quick-release button make removing said bin a relatively simple task when it’s time to do so.While it is undeniably powerful, it’s worth noting that the 360 Vis Nav lacks a few features found on some of its more modern rivals. Although its navigation worked well enough during our testing, it lacks AI-powered obstacle avoidance and doesn’t come with a self-emptying dock. Battery life is also relatively short at around 65 minutes per charge. Nonetheless, if your top priority is quickly removing dust, dirt, and pet hair from carpets without multiple passes, the Dyson remains an option worth considering, especially at this discounted price.#Dysons #powerful #Vis #Nav #robovac #limited #timeDeals,Gadgets,Smart Home,Tech,Verge Shopping

Woot for an all-time low of $279.99 ($919 off) with a full two-year warranty.

The last-gen 360 Vis Nav offers a whopping 65 air watts of suction, allowing it to pull dirt, dust, and pet hair from carpets impressively well. In her brief time testing the robovac, my colleague Jennifer Pattison Tuohy said the Dyson “demolished a pile of dry oatmeal in seconds,” adding that she briefly worried it might even suck up the tassels on her large rug (it didn’t). By comparison, many robot vacuums — including Dyson’s new $1,200 Spot + Scrub AI — require multiple passes to fully eradicate the same kind of mess on your floor.

What’s more, the robovac’s small, D-shaped design and the location of its ultra-fluffy brush allow it to dig into edges and corners more effectively than many of the more roundish robot vacuums, while its lower profile lets it easily get under most beds and sofas. The roomy 500ml dustbin also means you likely won’t need to empty it too often, while Dyson’s built-in handle and terrific quick-release button make removing said bin a relatively simple task when it’s time to do so.

While it is undeniably powerful, it’s worth noting that the 360 Vis Nav lacks a few features found on some of its more modern rivals. Although its navigation worked well enough during our testing, it lacks AI-powered obstacle avoidance and doesn’t come with a self-emptying dock. Battery life is also relatively short at around 65 minutes per charge. Nonetheless, if your top priority is quickly removing dust, dirt, and pet hair from carpets without multiple passes, the Dyson remains an option worth considering, especially at this discounted price.

#Dysons #powerful #Vis #Nav #robovac #limited #timeDeals,Gadgets,Smart Home,Tech,Verge Shopping">Dyson’s powerful 360 Vis Nav robovac is down to $279.99 for a limited time

If you’re tired of running your vacuum multiple times just to get the dirt and debris out of the carpets in your living room, Dyson’s 360 Vis Nav is worth a look. It’s one of the more powerful robot vacuums currently available, and now through May 11th (or while supplies last), it’s on sale at Woot for an all-time low of $279.99 ($919 off) with a full two-year warranty.

The last-gen 360 Vis Nav offers a whopping 65 air watts of suction, allowing it to pull dirt, dust, and pet hair from carpets impressively well. In her brief time testing the robovac, my colleague Jennifer Pattison Tuohy said the Dyson “demolished a pile of dry oatmeal in seconds,” adding that she briefly worried it might even suck up the tassels on her large rug (it didn’t). By comparison, many robot vacuums — including Dyson’s new $1,200 Spot + Scrub AI — require multiple passes to fully eradicate the same kind of mess on your floor.

What’s more, the robovac’s small, D-shaped design and the location of its ultra-fluffy brush allow it to dig into edges and corners more effectively than many of the more roundish robot vacuums, while its lower profile lets it easily get under most beds and sofas. The roomy 500ml dustbin also means you likely won’t need to empty it too often, while Dyson’s built-in handle and terrific quick-release button make removing said bin a relatively simple task when it’s time to do so.

While it is undeniably powerful, it’s worth noting that the 360 Vis Nav lacks a few features found on some of its more modern rivals. Although its navigation worked well enough during our testing, it lacks AI-powered obstacle avoidance and doesn’t come with a self-emptying dock. Battery life is also relatively short at around 65 minutes per charge. Nonetheless, if your top priority is quickly removing dust, dirt, and pet hair from carpets without multiple passes, the Dyson remains an option worth considering, especially at this discounted price.

#Dysons #powerful #Vis #Nav #robovac #limited #timeDeals,Gadgets,Smart Home,Tech,Verge Shopping

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