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Windows Laptops Have Never Been Better. Here Are the Best We’ve Tested

Windows Laptops Have Never Been Better. Here Are the Best We’ve Tested

You’ll want to read our extensive guide on How to Choose the Right Laptop, but for the basics, you’ll want to decide what category of laptop you need. Most people should buy a 13-inch or 14-inch laptop, and spending around $750-$1,000 is a good place to start. You should expect a laptop around this price to get good battery life, have a decent screen, perform well enough for basic tasks, and have a comfortable keyboard and touchpad. You should also expect at least 16 GB of RAM and 512 GB of storage. Anything more than that gets into premium territory where you’re paying for higher specs, more performance, or extra features. If you want something with a discrete GPU for either gaming or creative workflows, you’ll need to spend more than this.

A laptop like the Dell 14 Plus is the ideal example of what you can get while shopping in this price range. You can even find laptops with OLED panels, up to one terabyte of storage, depending on how good the discounts happen to be. I would consider anything under $750 to be a cheap laptop, and it will therefore come with some significant compromises, especially around the quality of the panel and the touchpad. Fortunately, laptops that use the Qualcomm Snapdragon X chip get great battery life, despite often falling under $750 in price.

Here’s a list of important specs to consider:

CPU: For thin and light laptops, I would recommend one of the Snapdragon X, X Plus, or X Elite chips. They get the best battery life and performance for their class of laptop. As an alternative, the Intel Core Ultra 7 258V is also quite good. The next generation is coming soon though, with all eyes on Intel’s Core Ultra Series 3 (also known as Panther Lake, which is rolling out now and is really great) and Qualcomm’s Snapdragon X2 chips.

GPU: As of now, Intel’s Lunar Lake chips, such as the Core Ultra 7 258V, have the best integrated graphics. For discrete options, you’ll want to pick something with one of the latest Nvidia RTX 50-series GPUs, such as the RTX 5060. The biggest leap in performance is between the RTX 5070 and the RTX 5070 Ti, which increases VRAM to 12 GB.

RAM (or memory): Stick with at least 16 GB if you can. Since the advent of the Copilot+ designation, it has become the new standard. You’ll even find laptops as cheap as $600 that have 16 GB of memory. Gamers and content creators should upgrade to 32 GB if possible, though the ongoing memory shortage may make this more expensive in the near future.

Storage: Similar to memory, many laptops have moved to 512 GB as the new standard, and you’ll find lots of affordable laptops with 512 GB as the base configuration. Upgrading to one or two terabytes, where possible, will make your life that much easier, especially since many laptops don’t offer expandable storage.

Display: Laptops are usually categorized by screen size, with 13-inch, 14-inch, and 16-inch being the most common. You’ll want to consider size, resolution, refresh rate, and panel type here.

Portability: Outside of display size, the thickness of the chassis and weight are the primary factors here, determining how portable a laptop is to travel with. Other dimensions are important too, but more often than not, that is determined by the screen size.

Ports: Many laptops are limited to just USB-C and headphone jack these days, with some exceptions where USB-A or HDMI are included. Make sure your laptop has what you need, or else you’ll need a USB Hub or laptop docking station to get more ports or to increase external display support.

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#Windows #Laptops #Weve #Tested

launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know.

HOK Studio to Boost Creator Ecosystem

At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content.

Dean Huang, the game’s producer, said:

India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.

EWC Qualifier

Honor of Kings Launches HOK Studio and Esports Qualifier in India
	
After its recent launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know. 



HOK Studio to Boost Creator Ecosystem



At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content. 



Dean Huang, the game’s producer, said:




India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.




EWC Qualifier







Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at  million.



The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.





#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton

Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at $3 million.

The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.

#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton">Honor of Kings Launches HOK Studio and Esports Qualifier in India
	
After its recent launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know. 



HOK Studio to Boost Creator Ecosystem



At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content. 



Dean Huang, the game’s producer, said:




India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.




EWC Qualifier







Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at  million.



The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.





#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton

, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know.

HOK Studio to Boost Creator Ecosystem

At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content.

Dean Huang, the game’s producer, said:

India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.

EWC Qualifier

Honor of Kings Launches HOK Studio and Esports Qualifier in India
	
After its recent launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know. 



HOK Studio to Boost Creator Ecosystem



At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content. 



Dean Huang, the game’s producer, said:




India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.




EWC Qualifier







Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at  million.



The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.





#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton

Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at $3 million.

The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.

#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton">Honor of Kings Launches HOK Studio and Esports Qualifier in India

After its recent launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know.

HOK Studio to Boost Creator Ecosystem

At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content.

Dean Huang, the game’s producer, said:

India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.

EWC Qualifier

Honor of Kings Launches HOK Studio and Esports Qualifier in India
	
After its recent launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know. 



HOK Studio to Boost Creator Ecosystem



At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content. 



Dean Huang, the game’s producer, said:




India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.




EWC Qualifier







Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at  million.



The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.





#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton

Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at $3 million.

The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.

#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton
MacBook Neo, proved ludicrously successful. Under Ternus, Apple has the chance to take the “Neo” name and revitalize all of Apple’s low-end products, from iPads to Apple Watches to iPhones.

Outgoing CEO Tim Cook is still at the helm until Sept. 1. That means this upcoming WWDC, taking place on June 8, will be his last hurrah and his final chance to share his vision for the $4 trillion tech monolith. But Cook was not a hardware guy. Ternus is. The new CEO started his time at Apple as an engineer and worked his way up through Apple’s external displays, AirPods, and iPads and finally to an executive position where he oversaw the Mac’s landmark transition from Intel’s x86 architecture to ARM-based M-series chips.

The M5 MacBook Air is a great value and the M5 Max MacBook Pro offers some of the best performance we’ve seen from a laptop of its size. Both still cost a tidy sum that many consumers still can’t afford. If there’s any one Mac that has Ternus’ stamp of approval, it’s the $600 MacBook Neo. It came with a new name that had never been used in Apple’s lexicon. It offered a suite of subtle, though still vibrant, colors we had not had on any Mac product before it. It broke with Apple’s penchant for premium and offered a build quality you can’t get from PCs at this price point.

The ‘Neo’ is a blueprint for a more affordable Apple

Apple’s New CEO Could Bring Us Less Pro, More ‘Neo’
                Apple’s new chief, John Ternus, is set to bring hardware back to the fore. The first instance of a true Ternus brainchild, the cheap and vibrant MacBook Neo, proved ludicrously successful. Under Ternus, Apple has the chance to take the “Neo” name and revitalize all of Apple’s low-end products, from iPads to Apple Watches to iPhones.

 Outgoing CEO Tim Cook is still at the helm until Sept. 1. That means this upcoming WWDC, taking place on June 8, will be his last hurrah and his final chance to share his vision for the  trillion tech monolith. But Cook was not a hardware guy. Ternus is. The new CEO started his time at Apple as an engineer and worked his way up through Apple’s external displays, AirPods, and iPads and finally to an executive position where he oversaw the Mac’s landmark transition from Intel’s x86 architecture to ARM-based M-series chips. The M5 MacBook Air is a great value and the M5 Max MacBook Pro offers some of the best performance we’ve seen from a laptop of its size. Both still cost a tidy sum that many consumers still can’t afford. If there’s any one Mac that has Ternus’ stamp of approval, it’s the 0 MacBook Neo. It came with a new name that had never been used in Apple’s lexicon. It offered a suite of subtle, though still vibrant, colors we had not had on any Mac product before it. It broke with Apple’s penchant for premium and offered a build quality you can’t get from PCs at this price point. The ‘Neo’ is a blueprint for a more affordable Apple A pretty pink color emphasizes the MacBook Neo’s appeal. © Raymond Wong / Gizmodo Ternus, as Apple’s hardware figurehead, propped up the MacBook Neo. He, not Cook, stood up on stage during the laptop’s New York City showcase back in March and extolled the merits of solid build quality and affordability. Bloomberg’s Mark Gurman wrote that Ternus “urged the company to sell a cheaper laptop that could appeal to a younger generation.” And people loved it. The laptop continues to sell so well that shipping times for either the 0 or 0 version with extra storage space have slipped all the way into May.

 The next Apple products may similarly look downstream for a new customer base. Apple’s cheaper products, like the base iPad and Apple Watch SE 3, are still good for what they are. They just don’t spark the imagination. The Neo name could become the term for all of Apple’s lower-end products. Instead of an iPad that receives an iPhone chip and the leftovers of the iPad Air or iPad Pro, Apple could offer some new features that will entice lingering tablet users to upgrade.

 The 0 iPhone 17e addressed most of our complaints about the iPhone 16e, but it still lacks many defining iPhone features, like the Dynamic Island and multiple cameras. I could see the next generation of cheap(er) iPhones drop the “e,” add “Neo” in the name, and offer more than just the scraps of the next-generation iPhone 18. Perhaps we could use more colors than just black, white, and a subtle pink. Apple doesn’t have to abandon premium products. Its next MacBook Pro with the rumored M6 chip could add an OLED display and a touchscreen, and it will likely cost even more than today’s M5 MacBook Pros do should it see the light of day. The supposed foldable iPhone will certainly cost a pretty penny. Apple’s Mac sales slowed down for the past few years until the Neo came along. Ternus has witnessed firsthand how angling products to the cash-strapped masses is enough to turn things around.      #Apples #CEO #Bring #Pro #NeoApple,iPad,iPhone,john ternus,MacBook
A pretty pink color emphasizes the MacBook Neo’s appeal. © Raymond Wong / Gizmodo

Ternus, as Apple’s hardware figurehead, propped up the MacBook Neo. He, not Cook, stood up on stage during the laptop’s New York City showcase back in March and extolled the merits of solid build quality and affordability. Bloomberg’s Mark Gurman wrote that Ternus “urged the company to sell a cheaper laptop that could appeal to a younger generation.” And people loved it. The laptop continues to sell so well that shipping times for either the $600 or $700 version with extra storage space have slipped all the way into May.

The next Apple products may similarly look downstream for a new customer base. Apple’s cheaper products, like the base iPad and Apple Watch SE 3, are still good for what they are. They just don’t spark the imagination. The Neo name could become the term for all of Apple’s lower-end products. Instead of an iPad that receives an iPhone chip and the leftovers of the iPad Air or iPad Pro, Apple could offer some new features that will entice lingering tablet users to upgrade.

The $600 iPhone 17e addressed most of our complaints about the iPhone 16e, but it still lacks many defining iPhone features, like the Dynamic Island and multiple cameras. I could see the next generation of cheap(er) iPhones drop the “e,” add “Neo” in the name, and offer more than just the scraps of the next-generation iPhone 18. Perhaps we could use more colors than just black, white, and a subtle pink.

Apple doesn’t have to abandon premium products. Its next MacBook Pro with the rumored M6 chip could add an OLED display and a touchscreen, and it will likely cost even more than today’s M5 MacBook Pros do should it see the light of day. The supposed foldable iPhone will certainly cost a pretty penny. Apple’s Mac sales slowed down for the past few years until the Neo came along. Ternus has witnessed firsthand how angling products to the cash-strapped masses is enough to turn things around.

#Apples #CEO #Bring #Pro #NeoApple,iPad,iPhone,john ternus,MacBook">Apple’s New CEO Could Bring Us Less Pro, More ‘Neo’
                Apple’s new chief, John Ternus, is set to bring hardware back to the fore. The first instance of a true Ternus brainchild, the cheap and vibrant MacBook Neo, proved ludicrously successful. Under Ternus, Apple has the chance to take the “Neo” name and revitalize all of Apple’s low-end products, from iPads to Apple Watches to iPhones.

 Outgoing CEO Tim Cook is still at the helm until Sept. 1. That means this upcoming WWDC, taking place on June 8, will be his last hurrah and his final chance to share his vision for the  trillion tech monolith. But Cook was not a hardware guy. Ternus is. The new CEO started his time at Apple as an engineer and worked his way up through Apple’s external displays, AirPods, and iPads and finally to an executive position where he oversaw the Mac’s landmark transition from Intel’s x86 architecture to ARM-based M-series chips. The M5 MacBook Air is a great value and the M5 Max MacBook Pro offers some of the best performance we’ve seen from a laptop of its size. Both still cost a tidy sum that many consumers still can’t afford. If there’s any one Mac that has Ternus’ stamp of approval, it’s the 0 MacBook Neo. It came with a new name that had never been used in Apple’s lexicon. It offered a suite of subtle, though still vibrant, colors we had not had on any Mac product before it. It broke with Apple’s penchant for premium and offered a build quality you can’t get from PCs at this price point. The ‘Neo’ is a blueprint for a more affordable Apple A pretty pink color emphasizes the MacBook Neo’s appeal. © Raymond Wong / Gizmodo Ternus, as Apple’s hardware figurehead, propped up the MacBook Neo. He, not Cook, stood up on stage during the laptop’s New York City showcase back in March and extolled the merits of solid build quality and affordability. Bloomberg’s Mark Gurman wrote that Ternus “urged the company to sell a cheaper laptop that could appeal to a younger generation.” And people loved it. The laptop continues to sell so well that shipping times for either the 0 or 0 version with extra storage space have slipped all the way into May.

 The next Apple products may similarly look downstream for a new customer base. Apple’s cheaper products, like the base iPad and Apple Watch SE 3, are still good for what they are. They just don’t spark the imagination. The Neo name could become the term for all of Apple’s lower-end products. Instead of an iPad that receives an iPhone chip and the leftovers of the iPad Air or iPad Pro, Apple could offer some new features that will entice lingering tablet users to upgrade.

 The 0 iPhone 17e addressed most of our complaints about the iPhone 16e, but it still lacks many defining iPhone features, like the Dynamic Island and multiple cameras. I could see the next generation of cheap(er) iPhones drop the “e,” add “Neo” in the name, and offer more than just the scraps of the next-generation iPhone 18. Perhaps we could use more colors than just black, white, and a subtle pink. Apple doesn’t have to abandon premium products. Its next MacBook Pro with the rumored M6 chip could add an OLED display and a touchscreen, and it will likely cost even more than today’s M5 MacBook Pros do should it see the light of day. The supposed foldable iPhone will certainly cost a pretty penny. Apple’s Mac sales slowed down for the past few years until the Neo came along. Ternus has witnessed firsthand how angling products to the cash-strapped masses is enough to turn things around.      #Apples #CEO #Bring #Pro #NeoApple,iPad,iPhone,john ternus,MacBook

, proved ludicrously successful. Under Ternus, Apple has the chance to take the “Neo” name and revitalize all of Apple’s low-end products, from iPads to Apple Watches to iPhones.

Outgoing CEO Tim Cook is still at the helm until Sept. 1. That means this upcoming WWDC, taking place on June 8, will be his last hurrah and his final chance to share his vision for the $4 trillion tech monolith. But Cook was not a hardware guy. Ternus is. The new CEO started his time at Apple as an engineer and worked his way up through Apple’s external displays, AirPods, and iPads and finally to an executive position where he oversaw the Mac’s landmark transition from Intel’s x86 architecture to ARM-based M-series chips.

The M5 MacBook Air is a great value and the M5 Max MacBook Pro offers some of the best performance we’ve seen from a laptop of its size. Both still cost a tidy sum that many consumers still can’t afford. If there’s any one Mac that has Ternus’ stamp of approval, it’s the $600 MacBook Neo. It came with a new name that had never been used in Apple’s lexicon. It offered a suite of subtle, though still vibrant, colors we had not had on any Mac product before it. It broke with Apple’s penchant for premium and offered a build quality you can’t get from PCs at this price point.

The ‘Neo’ is a blueprint for a more affordable Apple

Apple’s New CEO Could Bring Us Less Pro, More ‘Neo’
                Apple’s new chief, John Ternus, is set to bring hardware back to the fore. The first instance of a true Ternus brainchild, the cheap and vibrant MacBook Neo, proved ludicrously successful. Under Ternus, Apple has the chance to take the “Neo” name and revitalize all of Apple’s low-end products, from iPads to Apple Watches to iPhones.

 Outgoing CEO Tim Cook is still at the helm until Sept. 1. That means this upcoming WWDC, taking place on June 8, will be his last hurrah and his final chance to share his vision for the  trillion tech monolith. But Cook was not a hardware guy. Ternus is. The new CEO started his time at Apple as an engineer and worked his way up through Apple’s external displays, AirPods, and iPads and finally to an executive position where he oversaw the Mac’s landmark transition from Intel’s x86 architecture to ARM-based M-series chips. The M5 MacBook Air is a great value and the M5 Max MacBook Pro offers some of the best performance we’ve seen from a laptop of its size. Both still cost a tidy sum that many consumers still can’t afford. If there’s any one Mac that has Ternus’ stamp of approval, it’s the 0 MacBook Neo. It came with a new name that had never been used in Apple’s lexicon. It offered a suite of subtle, though still vibrant, colors we had not had on any Mac product before it. It broke with Apple’s penchant for premium and offered a build quality you can’t get from PCs at this price point. The ‘Neo’ is a blueprint for a more affordable Apple A pretty pink color emphasizes the MacBook Neo’s appeal. © Raymond Wong / Gizmodo Ternus, as Apple’s hardware figurehead, propped up the MacBook Neo. He, not Cook, stood up on stage during the laptop’s New York City showcase back in March and extolled the merits of solid build quality and affordability. Bloomberg’s Mark Gurman wrote that Ternus “urged the company to sell a cheaper laptop that could appeal to a younger generation.” And people loved it. The laptop continues to sell so well that shipping times for either the 0 or 0 version with extra storage space have slipped all the way into May.

 The next Apple products may similarly look downstream for a new customer base. Apple’s cheaper products, like the base iPad and Apple Watch SE 3, are still good for what they are. They just don’t spark the imagination. The Neo name could become the term for all of Apple’s lower-end products. Instead of an iPad that receives an iPhone chip and the leftovers of the iPad Air or iPad Pro, Apple could offer some new features that will entice lingering tablet users to upgrade.

 The 0 iPhone 17e addressed most of our complaints about the iPhone 16e, but it still lacks many defining iPhone features, like the Dynamic Island and multiple cameras. I could see the next generation of cheap(er) iPhones drop the “e,” add “Neo” in the name, and offer more than just the scraps of the next-generation iPhone 18. Perhaps we could use more colors than just black, white, and a subtle pink. Apple doesn’t have to abandon premium products. Its next MacBook Pro with the rumored M6 chip could add an OLED display and a touchscreen, and it will likely cost even more than today’s M5 MacBook Pros do should it see the light of day. The supposed foldable iPhone will certainly cost a pretty penny. Apple’s Mac sales slowed down for the past few years until the Neo came along. Ternus has witnessed firsthand how angling products to the cash-strapped masses is enough to turn things around.      #Apples #CEO #Bring #Pro #NeoApple,iPad,iPhone,john ternus,MacBook
A pretty pink color emphasizes the MacBook Neo’s appeal. © Raymond Wong / Gizmodo

Ternus, as Apple’s hardware figurehead, propped up the MacBook Neo. He, not Cook, stood up on stage during the laptop’s New York City showcase back in March and extolled the merits of solid build quality and affordability. Bloomberg’s Mark Gurman wrote that Ternus “urged the company to sell a cheaper laptop that could appeal to a younger generation.” And people loved it. The laptop continues to sell so well that shipping times for either the $600 or $700 version with extra storage space have slipped all the way into May.

The next Apple products may similarly look downstream for a new customer base. Apple’s cheaper products, like the base iPad and Apple Watch SE 3, are still good for what they are. They just don’t spark the imagination. The Neo name could become the term for all of Apple’s lower-end products. Instead of an iPad that receives an iPhone chip and the leftovers of the iPad Air or iPad Pro, Apple could offer some new features that will entice lingering tablet users to upgrade.

The $600 iPhone 17e addressed most of our complaints about the iPhone 16e, but it still lacks many defining iPhone features, like the Dynamic Island and multiple cameras. I could see the next generation of cheap(er) iPhones drop the “e,” add “Neo” in the name, and offer more than just the scraps of the next-generation iPhone 18. Perhaps we could use more colors than just black, white, and a subtle pink.

Apple doesn’t have to abandon premium products. Its next MacBook Pro with the rumored M6 chip could add an OLED display and a touchscreen, and it will likely cost even more than today’s M5 MacBook Pros do should it see the light of day. The supposed foldable iPhone will certainly cost a pretty penny. Apple’s Mac sales slowed down for the past few years until the Neo came along. Ternus has witnessed firsthand how angling products to the cash-strapped masses is enough to turn things around.

#Apples #CEO #Bring #Pro #NeoApple,iPad,iPhone,john ternus,MacBook">Apple’s New CEO Could Bring Us Less Pro, More ‘Neo’

Apple’s new chief, John Ternus, is set to bring hardware back to the fore. The first instance of a true Ternus brainchild, the cheap and vibrant MacBook Neo, proved ludicrously successful. Under Ternus, Apple has the chance to take the “Neo” name and revitalize all of Apple’s low-end products, from iPads to Apple Watches to iPhones.

Outgoing CEO Tim Cook is still at the helm until Sept. 1. That means this upcoming WWDC, taking place on June 8, will be his last hurrah and his final chance to share his vision for the $4 trillion tech monolith. But Cook was not a hardware guy. Ternus is. The new CEO started his time at Apple as an engineer and worked his way up through Apple’s external displays, AirPods, and iPads and finally to an executive position where he oversaw the Mac’s landmark transition from Intel’s x86 architecture to ARM-based M-series chips.

The M5 MacBook Air is a great value and the M5 Max MacBook Pro offers some of the best performance we’ve seen from a laptop of its size. Both still cost a tidy sum that many consumers still can’t afford. If there’s any one Mac that has Ternus’ stamp of approval, it’s the $600 MacBook Neo. It came with a new name that had never been used in Apple’s lexicon. It offered a suite of subtle, though still vibrant, colors we had not had on any Mac product before it. It broke with Apple’s penchant for premium and offered a build quality you can’t get from PCs at this price point.

The ‘Neo’ is a blueprint for a more affordable Apple

Apple’s New CEO Could Bring Us Less Pro, More ‘Neo’
                Apple’s new chief, John Ternus, is set to bring hardware back to the fore. The first instance of a true Ternus brainchild, the cheap and vibrant MacBook Neo, proved ludicrously successful. Under Ternus, Apple has the chance to take the “Neo” name and revitalize all of Apple’s low-end products, from iPads to Apple Watches to iPhones.

 Outgoing CEO Tim Cook is still at the helm until Sept. 1. That means this upcoming WWDC, taking place on June 8, will be his last hurrah and his final chance to share his vision for the  trillion tech monolith. But Cook was not a hardware guy. Ternus is. The new CEO started his time at Apple as an engineer and worked his way up through Apple’s external displays, AirPods, and iPads and finally to an executive position where he oversaw the Mac’s landmark transition from Intel’s x86 architecture to ARM-based M-series chips. The M5 MacBook Air is a great value and the M5 Max MacBook Pro offers some of the best performance we’ve seen from a laptop of its size. Both still cost a tidy sum that many consumers still can’t afford. If there’s any one Mac that has Ternus’ stamp of approval, it’s the 0 MacBook Neo. It came with a new name that had never been used in Apple’s lexicon. It offered a suite of subtle, though still vibrant, colors we had not had on any Mac product before it. It broke with Apple’s penchant for premium and offered a build quality you can’t get from PCs at this price point. The ‘Neo’ is a blueprint for a more affordable Apple A pretty pink color emphasizes the MacBook Neo’s appeal. © Raymond Wong / Gizmodo Ternus, as Apple’s hardware figurehead, propped up the MacBook Neo. He, not Cook, stood up on stage during the laptop’s New York City showcase back in March and extolled the merits of solid build quality and affordability. Bloomberg’s Mark Gurman wrote that Ternus “urged the company to sell a cheaper laptop that could appeal to a younger generation.” And people loved it. The laptop continues to sell so well that shipping times for either the 0 or 0 version with extra storage space have slipped all the way into May.

 The next Apple products may similarly look downstream for a new customer base. Apple’s cheaper products, like the base iPad and Apple Watch SE 3, are still good for what they are. They just don’t spark the imagination. The Neo name could become the term for all of Apple’s lower-end products. Instead of an iPad that receives an iPhone chip and the leftovers of the iPad Air or iPad Pro, Apple could offer some new features that will entice lingering tablet users to upgrade.

 The 0 iPhone 17e addressed most of our complaints about the iPhone 16e, but it still lacks many defining iPhone features, like the Dynamic Island and multiple cameras. I could see the next generation of cheap(er) iPhones drop the “e,” add “Neo” in the name, and offer more than just the scraps of the next-generation iPhone 18. Perhaps we could use more colors than just black, white, and a subtle pink. Apple doesn’t have to abandon premium products. Its next MacBook Pro with the rumored M6 chip could add an OLED display and a touchscreen, and it will likely cost even more than today’s M5 MacBook Pros do should it see the light of day. The supposed foldable iPhone will certainly cost a pretty penny. Apple’s Mac sales slowed down for the past few years until the Neo came along. Ternus has witnessed firsthand how angling products to the cash-strapped masses is enough to turn things around.      #Apples #CEO #Bring #Pro #NeoApple,iPad,iPhone,john ternus,MacBook
A pretty pink color emphasizes the MacBook Neo’s appeal. © Raymond Wong / Gizmodo

Ternus, as Apple’s hardware figurehead, propped up the MacBook Neo. He, not Cook, stood up on stage during the laptop’s New York City showcase back in March and extolled the merits of solid build quality and affordability. Bloomberg’s Mark Gurman wrote that Ternus “urged the company to sell a cheaper laptop that could appeal to a younger generation.” And people loved it. The laptop continues to sell so well that shipping times for either the $600 or $700 version with extra storage space have slipped all the way into May.

The next Apple products may similarly look downstream for a new customer base. Apple’s cheaper products, like the base iPad and Apple Watch SE 3, are still good for what they are. They just don’t spark the imagination. The Neo name could become the term for all of Apple’s lower-end products. Instead of an iPad that receives an iPhone chip and the leftovers of the iPad Air or iPad Pro, Apple could offer some new features that will entice lingering tablet users to upgrade.

The $600 iPhone 17e addressed most of our complaints about the iPhone 16e, but it still lacks many defining iPhone features, like the Dynamic Island and multiple cameras. I could see the next generation of cheap(er) iPhones drop the “e,” add “Neo” in the name, and offer more than just the scraps of the next-generation iPhone 18. Perhaps we could use more colors than just black, white, and a subtle pink.

Apple doesn’t have to abandon premium products. Its next MacBook Pro with the rumored M6 chip could add an OLED display and a touchscreen, and it will likely cost even more than today’s M5 MacBook Pros do should it see the light of day. The supposed foldable iPhone will certainly cost a pretty penny. Apple’s Mac sales slowed down for the past few years until the Neo came along. Ternus has witnessed firsthand how angling products to the cash-strapped masses is enough to turn things around.

#Apples #CEO #Bring #Pro #NeoApple,iPad,iPhone,john ternus,MacBook

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