One thing about Zendaya? She’s going to win the press tour fashion circuit — every time.
Her looks generate just as much excitement as (if not more than) the film’s release itself. Promotional activity for “Spider-Man: Brand New Day” — which hits theaters July 30 — also features Zendaya and Tom Holland’s first official appearances as husband and wife, drawing added buzz. (Does this mean we say Zendaya Holland or just Tom?)
Styled by Law Roach, Zendaya’s premiere looks lean into method dressing (a strategy the duo has embraced as far back as 2017, during the actor’s “The Greatest Showman” press run). For the Madrid premiere on June 15, she hit the step-and-repeat in a black dress from indie brand Christian Cowan’s Fall 2026 collection. While it may look like just another LBD, fans eagerly pointed out that the dress’s floral print resembled black dahlias (the flower on the necklace Peter Parker gifts MJ).
Zendaya’s next sartorial ode to “Spider-Man” came two days later at a photocall in Amsterdam, where she wore a tailcoat and miniskirt from Louis Vuitton’s Resort 2027 runway. The coat’s geometric detail echoed the superhero’s signature webs, while the skirt matched Spider-Man’s signature color palette. She wore Louis Vuitton again in Berlin, and accessorized the custom leather two-piece with large cobweb-shaped earrings.
This press run, Zendaya and Law Roach have leaned heavily into vintage fashion as well. On June 23 in Rome, she wore a red-and-blue (another nod to Spider-Man’s colors) skirt set from Versace’s Fall 1997 collection. Later that night, she changed into a dress from Giorgio Armani’s Spring 1990 collection, featuring spiderweb beadwork.
Zendaya in vintage Versace. (Photo: Massimo Insabato/Archivio Massimo Insabato/Mondadori Portfolio via Getty Images)
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On Wednesday in Paris, the actor gave a lesson on how to nail method dressing without a (designer) dress: She sported a vintage oversized black-and-red Spider-Man T-shirt that Roach bought on eBay for $35, according to the stylist’s Instagram story.
Enjoy every look she’s worn so far below, and check back for updates as the press tour continues.
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