Have you ever had the desire to see Sam Altman and Palmer Luckey square off over a moderately suspenseful card game? If so, you are in luck.

Silicon Valley’s leaders are rushing to embrace the power of media for the purposes of marketing and political capital. Now, in a sign of the times, Founders Fund, the venture capital firm co-founded by Peter Thiel, has launched its own game show.

MAFIA the GAME, will apparently be an ongoing thing, where prominent tech luminaries get together and face off over a game of cards (the show is named after the party-game favorite).

The spectacle is moderated by Pirate Wires editor Mike Solana (who is also the chief marketing officer at Founders Fund). The debut episode includes a who’s who of players, Altman, Luckey, Bryan Johnson, the famed biohacker who will (according to him) live forever, and Moxie Marlinspike, the founder of encrypted chat app Signal.

“I’m so f*cking bored with VC content,” Solana told Newcomer, which originally reported the show’s existence. “There has to be a more interesting way to get to know someone, and I think that this is a way more interesting way to get to know someone.”

TechCrunch reached out to Founders Fund for more information on the program.

In many ways, having a reality-TV-esque platform is just good business these days. The internet has turned the world into a population of chronic media consumers, and the average American spends around 2.5 hours on social media per day. Much of that time is spent scrolling through an endless flood of advertising-laced memes and videos.

In the modern era, the road to power and influence is paved by infotainment.

Companies and executives have sought to take advantage of this new reality in different ways. OpenAI recently raised some eyebrows when it procured TBPN, the buzzy founder-led podcast. Meanwhile, a number of tech’s most prominent players have leveraged virality to their advantage. Johnson, for instance, has managed to grow his following through a very active (and quite bizarre) social media presence. Elon Musk, meanwhile, has also managed to leverage his public persona to go viral (although arguments could be made that his online presence has sometimes hurt rather than helped his businesses).

This trend has also spread to the startup space, where people like Cluely CEO Chungin “Roy” Lee have demonstrated the power of being a one-man viral hype machine.